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Vision Riff Podcast

Vision Riff Podcast

By Kathy L Friedman
Welcome to the podcast for people with vision, low vision and no vision- Vision Riff Podcast
It gives me a platform to serve you better, whether you are an eye care professional or an eye care patient.
I’ll riff on your frequeently asked questions, your concerns and my idiosyncrasy's Tuesday’s and Thursday’s.
Approximately 15 minutes per episode.
With over 29 years of experience as an optician, educator, and low vision facilitator, I plan to give you useful information and at least one tip each episode.
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Ser. 3, Episode 4: Tonya Drew - Chicken Braille Whisperer

Vision Riff Podcast

Descriptive Movies - Great Holiday Gift
When was the last time you did something simple, and it had a profound difference in your life as well as someone else’s? This holiday season, consider something new for the family – Audio Description movies. The blind community have been enjoying movies on the big screen and through their library where the action and settings of scenes and frames of the movie brings the story to life. My first experience of one such movie was Finding Nemo at an assistive technology event for youth. My second experience was watching and listening to Star Wars: The Force Awakens. Wow, what an experience. It was better than watching it for the first time. I was experiencing it with a group, a couple of people being blind, one with some light perception and another with no light perception. After the movie, we had a group recap of what we liked about the experience, didn’t like, and whatever else we wanted to share. As this was my first experience in the movie with the descriptive headset. First, we went to like the concierge desk, requested the headset, then signed our names on a ledger with the headset number. Obviously we assisted those who were unable to complete the ledger themselves. My experience was: On the internet, you can find more information on this: As an But for blind and low vision audiences, these visual effects are often left a mystery at best unless there is audio description. ... 10 Movies to Watch with Audio Description Avatar.      ... Avengers:      Infinity War. ... Star      Wars: The Force Awakens. ... Frozen.      ... Inception.      ... Finding      Nemo. ... The      Shape of Water. ... The      Hunger Games. Also on · – American council of the blind · - National Federation of the Blind · your state Assistive Technology center · you local library or national library for the blind · National Library Service for the Blind and Print Disabled
November 06, 2021
2.7 Library for the Blind and Print Disabled, Part 1
When was the last time you visited your local library? For me, it was prior to the pandemic and working full time. Throughout the years, I’ve visited the local library for book, books on tape and videos. Recently I visited the local library for the visually impaired, blind, and print disabled community. Though I knew about the library, I didn’t know about the services for the print disabled and learning disabled dyslexic community being serviced. I recommend you check out the National Library Service for the Blind and Print Disabled for a friend, family member, or for yourself at: Download the application at: "Applications for service are available on your local network library website or can be found below (PDFs) for individuals (in English and Spanish) and institutions. Once downloaded and completed, please print out, have it signed by a certifying authority, and mail to your local network library." NLS Application for Free Library Service:      Individuals, in English [PDF: 257 KB / 4 pages] NLS Application for Free Library Service:      Individuals, in Spanish [PDF: 223 KB / 4 pages] NLS Application for Free Library Service: Institutions [PDF: 626 KB / 4 pages] Leave a comment on this introduction to the library services, what caught your attention, or what services you have used that you found/find helpful. Thank you for listening and make it a great day. Kathy
October 28, 2021
2.6 Questions We Ask
Are we asking the right questions, or , is this question offensive? Talking with sighted people, people we can see, don't see, or can not see. Such as On Zoom vs WebX, or talking to someone who has low sight or no sight. Language we use, questions we ask, with our family. Language we use, questions we ask, at work. Language we use, questions we ask, with friends. Language we use with someone with physical disabilities. Language we use with someone who has low vision to no vision. Language we use with our doctors, specifically eye doctors. I'm looking inside at how I ask questions to those with disabilites and how they might feel on the receiving side. Let me know your experience. Like this podcast and share it with a friend. Thank you.
October 05, 2021
2.5 Website Connection - In The Beginning
Where do you begin to learn about resources when you or your loved one loses their eyesight?  Two websites, and, are great places to learn about resources for those in the low vision to no vision community. There are many ways to connect: phone groups, chats, and activities such as game nights. As one begins experiencing blurry vision, connecting with like situation people makes the process less frustrating. Start here for an introduction into navigating the low vision and blind community world. Next, like this podcast and share it with a friend who knows someone who has a fear of losing their vision. Resources are the key to connections!
September 30, 2021
2.4 Seeing Shortcuts
Alt is short for alternative, only when is the alternative a shortcut. This is explored in a short audio lesson of less than 7 minutes. An example of less is more, less time, more content. No need to contact me at to let me know how much you enjoyed the podcast, just like it and share it.
August 31, 2021
2.3 How are those computer short-cut keys working for you?
Short cuts help us get from point A to point B faster, especially if we know how to use them. The computer keyboard key Ctrl, often found at the bottom left corner of the keyboard, is short for Control. When combined with the letter S, it allows one to save the current document. The top of the keyboard also has shortcuts, allowing one to mute, increase, or decrease the volume of the speakers. This short tutorial includes popular and not-so-popular shortcut key combinations using the Ctrl key. Life lesson: Control your life rather than letting your computer control you.
August 24, 2021
2.2 VR Computer generated Eyesight
Speech to Text (STT)  and Text to Speech (TTS) are becoming mainstream for those with visual disabilities. By the way, what is worse, saying visual disabilities or blind community? Those who don't understand me, try understanding my assistant Alexa! She explains this in her words. is a life-saver for those with low vision to no vision. This podcast is an introduction into that app. For more information on this topic or other types of resources for those struggling connecting with their vision loss, have a friend or loved one send me a note at
August 17, 2021
2.1 Accessibility Ease of Access
Help -> Assisstance -> Assistive Technology -> Accessibility -> What is it going to take to make our lives easier? I go through each step within the Ease of Access on the Microsoft computer. If you need assistance in setting up your accessibility features, contact
August 10, 2021
Visionary Perspective
Redirecting this podcast. If a person has a heart attact and survives heart bypass surgery, are they the same person? If one changes their business perspective, are they and their business the same as before the change? We look at what it takes so our audience hears our message. It's not about me, though I use personal examples, it's about us!
August 05, 2021
1.13 Central Vision Loss in Business Too
Defining Macular Degeneration central vision loss then exploring what we are not seeing in our business that is missing. Using our peripheral vision as entrepreneurs and business owners, when unable to see centrally. Join The New Technology in Macular Degeneration Webinar Wednesday, 5pm PT at
August 03, 2021
1.12 Alexa - What's your Vision?
Have you ever danced with the concept of adding something new to your life, and the two step became a tango? When I worked with an Alexa and a Dot while employeed at Assistive Technology Resource Centers of Hawaii, I experienced many ways the device helps those with disabilities. I'm considering buying one, but learned that I could download the Alexa app on my phone for free.  It was not a two step.You will hear my results. Instead of WYSIWYG, my experiment was WYHIWYG! It became a tango, a duo of Q & A. This podcast integrates vision, vision statements, and visual diagnoses with the assistance of AI. The only abbreviation in the podcast is AI for Artifical Intelligence. I hope you "LIKE" this podcast, so will say thank you in advance. Make it a great day, Aloha.
July 29, 2021
1.11 Vision Statements from the Greats and Astigmatism
What do vision statements and mixed astigmatism have in common? Two focal points points from different perspectives converging at the one sweet target spot focal point. This podcast also includes stick-to-it-iveness, whatever it takes to reach the target or goal. Enjoy and make it a great day, Aloha.
July 27, 2021
1.9 Think in combinations – like Compound Astigmatism and Peanut butter & Jelly
How do you combine peanut butter & jelly into the perfect sandwich? If you want to see some creative combinations, Studio C has a great video demonstrating the best way to make this classic combination of the PB&J sandwich. ( This is another episode where refractive errors are used to demonstrate a business concept. With Compound Astigmatism, we need to move 2 focal points either farther away or closer up. Napoleon Hill's budgeting time and money will be used as reference points in bending our perspective in business and life skills.
July 22, 2021
Trust & Rapport - like Simple Astigmatism
Bending ones perspective in business is like light bending through an optical lens - whatever it takes to hit the bullseye. What happens when there are 2 points of light that need bending, or one point of light in only one meridian? Same in business. You may have one component hitting the target, but the other one misses. This podcast introduces options to getting both perspectives hitting the bullseye.
July 20, 2021
1.7 Today in Contact Lenses
What's happening in contact lenses today? Celebration and research. Tip of the day is how clear vision applies to our business. Make it a great day!
July 13, 2021
Contact Lens Trivia- Part 1
Cleaning contact lenses in your mouth happened with hard lenses, but don't do that with soft lenses. This historical overview introduces in insiders perspective on contact lenses, wear and care, of different lens materials. Next episode, I'll riff on where technology is taking contact lenses cosmetically and therapeutically. For more information or you have a question, inquire at
July 06, 2021
1.5 AT Features & Benefits, Part 2
What are you missing out, not seeing, in the distance and at near. Need assistance? Assistive Technology magnifying digital devices features are explained along with the benefits of those items. This episode also integrates Vision in a different context in our lives. You may want to take notes!
July 01, 2021
1.4 Assistive Technology and your Vision
How do you assist your life through technology? Assistive Technology is used in our daily life, helping us with tasks vision related or not. Today's episode integrates both.  Magnifying Tools are introduced, helping us see better, assisting us in life.
June 29, 2021
Macular Degeneration: Are you missing something right in front of you?
When someone has Age related Macular Degeneration, it can be as frustrating as not being able to find the readers on top of your head or hanging from your shirt. AMD is central vision loss. That is the easy answer. Let's say your business has a vision statement. Applying AMD, what if there was a blind spot in your business plan? I'll be integrating medical and business concepts as I riff on Macular Degeneration. If you like this format, let me know at
June 25, 2021
1.1 What is 20/20 Vision
EyeCare paraprofessionals and patients, students and parents, ask - What is 20/20 Vision? This podcast answers non-technical questions, and adds some medical perspectives. It addresses vision, the Big E is 20/200, legally blind means not being correctable to at least 20/80, and legal to drive is seeing at least 20/40. The podcast includes medical terms like myopia, hyperopia and astigmatism. This sets us up for the next podcast on Macular Degeneration.
June 22, 2021
1.0 What's a Vision Riff?
I needed a new platform to serve YOU, the vision, low vision to no vision community. The idea came from a mastermind class where Dean Graziosi was talking about riffing on a topic. I had to look it up. I thought, I can do that! Immediately titles came from everywhere I could riff on: · VisionRiff on 20/20 · VisionRiff on Assistive Technology · VisionRiff on Myopia · VisionRiff on Macular Degeneration · VisionRiff on Contact Lenses · VisionRiff on Eyewear Lenses · VisionRiff on Dry Eyes · VisionRiff on Short Arm Syndrome - Presbyopia · VisionRiff on Progressive Addition Lenses · VisionRiff on computer Lenses · VisionRiff on Accessibility features on the computer Let me know what you want more information on, and if I don't have the knowledge to Riff on it, I'll find a professional who can Riff on it! Any questions, comments or suggestions, contact
June 18, 2021
6.5 Closing Chapter on Eyes On Profits, Welcome ...
Eyes On Profits – End of a Chapter Thank you for joining me in this podcast journey. It is not Farewell. Today is opening space for a new podcast series. The name is exciting and opens the doors to video as well as audio recordings. Until next week, make it a great day. Aloha.
May 25, 2021
6.4 Doctor Patient Relationships You Are The Key
How do visually disabled people find supportive communities if their doctor doesn’t offer any resources to them?  It’s a valid question. I’m embarrassed to say that I thought I knew a lot about vision and low vision, only to learn that I know very little about blindness. Who we are when no one is watching. Are you hiding in your cave? Are you connecting with people by phone? Are you choosing to laugh because you can?  One last thing. Please connect with your eye doctor and make sure he or she knows the resources you use. It may just help someone who you don’t know yet, and would love to meet you. Make it a great day, Aloha. Let’s Talk Low Vision can be found at: Insightful Publications can be found at:
May 18, 2021
6.2e Connect with Hannah Hall, 2 degrees of separation
We hear of this 6 degrees of separation, and in this podcast I interviewed a dear friend who was only 2 degrees between her eye doctor and the eye doctor I was working to connect with. In many networking organizations, they ask: Who do you know who can benefit from the services I provide? This is an example of how that works. Now, I did not meet this doctor from Hannah. Why? I didn’t ask her. It wasn’t on my radar. So this is my outreach and challenge to you: Who do you know who is losing their vision to age-related macular degeneration? Please let them know about me, and have them contact me at Next, you do the same thing. Next time you talk with a friend, or make a social media post, instead of asking for yourself, ask if they know someone you could connect with. Practicing this tid-bit makes it easier to do on a regular basis. On that note, enjoy my ‘in the park’ interview with Hannah Hall.
May 15, 2021
6.3 AIRS LA, interview with Joe O’Toole
Continuing with the theme of connection, in a prior podcast with Christine Chaikin, we talked about AIRS LA. Since then, I have gotten involved on the PR Committee – probably because of this podcast program. Today you will meet Joe O’Toole, another member of the PR committee. His personal journey is fascinating, demonstrating that one can swim past their vision problems one stroke at a time. Joe will also provide more information about AIRS LA. Here are some connections referenced in the podcast: LinkedIn: Face book page: Twitter: Instagram :
May 04, 2021
6.1 The Squeaky Wheel: A Shift in Perception
Those of us who have been in the eyecare profession for many seasons of our lives know when we’ve hit a comfort zone in our career. One may have slid into automatic, and that is no longer possible; all the rules from COVID and post-COVID have changed how we do business. Our perception on business and marketing shifted, never to return to how it was. For our patients, some are benefiting from additional personalized care. With this, there is one piece of marketing that remains the same: Being seen. Patients need to find us and eye care professionals need to market themselves. Today’s podcast is an interesting lesson in perception.
April 13, 2021
Ser. 5, Episode 6: Christine Chaikin, Queen of Connections
To those in the low vision and blind community, Christine may be familiar to you. She operates a successful business. Publisher of resource handbooks for the blind and visually impaired communities. For more information you can visit her website. Two groups Christine is passionate about are Council of Citizens with Low vision International and Audio Internet Reading Service of Los Angeles. I challenge you to connect with Christine, then let me know what social media option worked best for you by sending me a LinkedIn message at
March 31, 2021
Ser. 5, Episode 5: Leslie Spoone, Certified Personal Aerobics Instructor and Personal Trainer
Diagnosed at 8 years old with Retinitis Pigmentosa, Leslie moved through low vision to no vision in her career, business, and life. Leslie’s epiphany story demonstrates how one can live their dreams: in her case, moving through the fear of pursuing an aerobics business, while also combating road blocks of societal fears. Leslie was a women’s gym business owner and is currently ‘giving back’ to the blind community by offering yoga and cardio classes through the American Council of the Blind. If you have questions for Leslie, you can contact her at: Any other questions regarding low vision resources, devices, or organizations, you can contact us at:
March 24, 2021
Ser. 5, Episode 4: Eric Lofholm, International Sales Coach
Eric shares stories from his daily motivational calls and his sales protégé programs. Some of those lessons include doing things in patterns. Eric made up for that by sharing fabulous valuable content. We discussed the value of an energy signature when seeking a mentor that is a good fit and the concept of getting a balanced viewpoint. I asked Eric about not wearing glasses anymore, so he shared his experience and perspective with LASIK refractive surgery. Like he said, ‘sometimes we just need a change’. If you are ready for a change in your business, check out Eric Lofholm at His Free programs include: CSI Master Class, CSI Daily Motivation, CSI Community Networking, and the first chapter of The System. Eric can also be found on LinkedIn, Facebook, and CSI YouTube channel. Tell Eric you heard him on the Eyes On Profits Podcast. (Note: please excuse the messy audio quality on my end – I'm still making some adjustments to my recording setup!)
March 16, 2021
Ser. 5, Episode 3: The keys to happiness with Robert Spangler
The best example of seeing happiness is hearing Robert Spangler share his keys to success in this interview. Highlights include the concept that ‘he didn’t even know he had a problem, he just couldn’t see clearly’, and proving to himself and others that he could do whatever he set his mind to. Robert also talks about an organization, CCLVI, where one can apply for low vision scholarships. He also discusses the value of magnifiers, talking books and screen readers. Eye Doctors - Patients like Robert could be a great resource for other patients. Just because you can not sell this person anything, his value is priceless. Low Vision to No Vision patients have family, friends, and community resources who could be patients for you. If you would like more information about any of these devices, you can contact us at
March 09, 2021
Ser. 5, Episode 2: Jan Osburn, #CreditCardProcessingExpert
Jan experienced a traumatic cataract from a car accident, with multiple YAG laser procedures. This podcast introduces you to a successful businesswoman before and after vision loss. Enjoy listening to how she transitioned to her new business of credit card processing, where she can add profits to your business twofold: The value of Persistence and how she saved $20,000 in credit card processing fees. For your free evaluation, let Jan know you heard her on Eyes On Profits. Text at 405-823-8861
March 02, 2021
Series 5, Episode 1: Leadership
This podcast introduces leadership in terms of the team. How do you show up in organizations? Whatever role you play, hopefully you own that role. In this episode, I introduce four roles along with some of my leadership learning experiences. Following this podcast are a line-up of excellent leaders sharing their tips and resources for their success, with their Eyes On Profits.
February 23, 2021
Ser. 4, Episode 6: Networking
Networking is another word for Connecting with a focus on business. Are you maximizing your opportunities to meet and connect with people? Well, let’s start here! Listen to this Eyes On Profits Podcast, and if the challenge applies to you, reach out to me at
February 17, 2021
Ser. 4, Episode 5: Interview with Dr. Bill Takeshita, Optometrist
Prior to forced retirement due to vision loss, Dr. Bill was an Optometrist specializing in children and low vision in Santa Monica, California. He is currently on the board of AirsLA and participates in many low vision podcasts and radio shows. Dr. Bill shared his networking tips and business exit strategy in this podcast. Eyes on Profits Host contact information: Katie Friedman Organizations: National Federation of the Blind Audio Internet Reading Service of Los Angeles Guest contact information: Bill Takeshita (310) 597-2549 When: Jan 27, 2021 Guest: Dr. Bill Takeshita
February 10, 2021
Ser. 4, Episode 4: Interview with Zelda Gebhard, VP of CCLVI
When: Jan 24, 2021 Guest: Zelda Gebhard Topic: Podcast Interview with Zelda Gebhard, 1st VP of CCLVI. In this podcast, Zelda shares her connection with others at low vision conferences and organizations. I was fascinated to learn about an assistive devices game, audible darts. It reminded me of the competitive bowling games with members of Guide Dogs of Hawaii. Eyes on Profits Host contact information: Katie Friedman CCLVI Social Media: Find on Facebook Follow on Twitter LinkedIn
February 02, 2021
Ser. 4, Episode 3: Podcasting with Jessie Wolinsky
Jessie and I talk about making connections as she moves from the sighted world to the low vision to no vision world. Prior to our interview, I taught her what I've learned about Podcasting. She is now sharing her journey as she expands her new business. She can be contacted at: For more information about low vision to no vision, contact
January 26, 2021
Ser. 4, Episode 2: Love, Laugh, Lemonade
Now that you met Roy Harris in the previous episode, this continuation of the interview will make sense. Making a career from something you love doing, laughing so hard that you can taste tears, and making lemonade from obstacles we face — that's life. This episode checks in with reality, mine and yours. Welcome business owners, entrepreneurs, eye care professionals, sighted, low vision and no vision listeners to Eyes On Profits, Series 4.
January 23, 2021
Ser. 4, Episode 2: Roy Harris, Business Mentor
Finding a business mentor or coach could make the difference between having an ordinary or extraordinary business. You might recognize some names. My mentor, Roy Harris, was mentored by W. Clement Stone, who mentored Napoleon Hill. Coach Roy works with International Business Sales speaker Eric Lofholm in providing educational material and masterminds for their Protégé clients. These men coach me through Zoom, FaceBook, YouTube, and email as part of their HUB of social media means of doing business. Contact me at for additional info on growing your business.
January 19, 2021
Series 4, Episode 1: New Year’s Resolutions vs. New Year’s Goals
How are you doing with your New Year’s Resolutions? How about New Year’s Goals? I’ve been challenged in both arenas! And I have an explanation that can be narrowed down into one word. Enjoy the first podcast of the new year.
January 17, 2021
End of the year: Disabilities vs. Challenges
As we round the corner of a challenging year, I reflect on my new direction as an Optician, and new skills learned regarding language. Primarily, I reflect on where to put the adjective when describing a person. For instance: a 'blind person' becomes 'a person with low vision or no vision', or a 'deaf person' becomes 'a person with hearing loss.' I reflect on change, such as starting podcasting just a few months ago, as recommended by a mentoring program. Next year, I plan to develop my social media and update my business based on your feedback. That is how the Low Vision to No Vision series began! Let me know your vision interests, questions, and concerns at
December 31, 2020
End of the year: part 2
It's a time of reflection, of ourselves and our businesses. Have you started the process of your personal and business inventory? It's time to count... What can you let go of? What can you open, allowing a space to receive? I'm letting go of unused stuff that was once valuable to me. Physical and mental stuff that is now dead weight. I'm opening the space to working with new people in adding value to their lives.
December 29, 2020
End of the year
How does your end of year look? My podcast career in review. A tip for doctors and consumers. The idea behind the title, Eyes On Profits. Let me know what you think.
December 26, 2020
Ser. 3, Episode 6: Connection Katie with Dianna Jones and Christine Chaikin
Concluding our series on Low Vision No Vision, guests Dianna Jones and Christine Chaikin join me in an informative and insightful conversation about “Connecting.” We cover a broad scope of how the three of us got connected, how one connects (or doesn’t connect) with their doctors, and how to connect with resources in the blind community. I prefer using 'Low Vision to No Vision' rather than 'Blind' because as one’s light fades or becomes very fuzzy, there is a fear associated with the word blind. Even so, we share great resources on this podcast. This podcast is about twice as long as the usual Eyes On Profits podcast, and it has at least twice as much info for your enjoyment. It will conclude this initial series on Low Vision to No Vision. If you want to learn more about Low Vision to No Vision, contact #insightfulpub #lowvision-novision #blind
December 18, 2020
Ser. 3, Episode 5: Using Assistive Technology with Tammy Robar
Once a person becomes blind, there are several resources in terms of hardware and software resources. Blind at birth, Tammy Robar is joining me as a person who proficiently uses all types of no vision low vision devices. She shares a personal experience that triggered the hairs in my neck to stand out. Doctors, you have a profound affect on your patients lives, besides vision.
December 15, 2020
Ser. 3, Episode 4: Tonya Drew - Chicken Braille Whisperer
I’m enjoying interviewing all these dynamic women, and today’s guest is no exception. Tonya’s story of how she took a negative situation and turned it into an entrepreneurial business venture.
December 10, 2020
Series 3 Bonus: Blind Perspective
When someone is low vision, and considered blind, they still can see. According to Scheiman, Scheiman, and Whittaker (2006): “Low vision is a condition caused by eye disease, in which visual acuity is 20/70 or poorer in the better-seeing eye and cannot be corrected or improved with regular eyeglasses.” Hence, when one is diagnosed with being blind, it doesn’t mean no light perception!
December 08, 2020
Ser. 3, Episode 2: Guest Interview with Dr. Melissa Richard, Optometrist specializing in Low Vision
Dr. Richard networks with Ophthalmologists and Traumatic Brain Injury doctors at the local hospitals for referrals to her low vision practice. My experience with her demonstrates the value of active and creative networking, all under the umbrella of compassion and a true interest in making a difference for her patients and the low vision community.
December 03, 2020
Series 3, Episode 1: Low to No Vision
While in optical college, I wrote a paper on Low Vision Aids. Since then, I have always incorporated magnifiers in optical shops I managed. Recently, I gave a presentation to high school English students answering the question, “What is 20/20”. We also discussed blindness. This episode is an intro to the topic Low to No Vision.
December 01, 2020
Series 2 Bonus
Last week I missed a podcast due to a temporary move, so today I’m giving you a bonus. First, when I mention brands, websites or companies offering services, I’m doing so from my perspective. I have not been paid by any of these companies to mention their names, nor do I have a vested interest in any of these companies, or anything like that. So when I mention a brand, that is just my experience. If I don’t mention a brand, and you would like me to include your brand in my podcast, contact me at
November 30, 2020
Ser. 2, Episode 6: Accessories that are practical, fashionable, and trendy
Cases are practical and can add value to your practice if one wants to market them. Other items such as readers and sunglasses can be viewed the same way. Consider how you promote your optical department, then consider a marketing budget for that that compliments your goals for that department. Think of accessories as the ‘would you like to supersize your order?’
November 26, 2020
Ser. 2, Episode 5: Is there a tiger in your trunk?
Trunk shows are another avenue that adds profits from the optical department to the eyecare practice. A well-coordinated and executed event is also fun. This podcast lays out ways to create and orchestrate a profitable event for everyone involved. The value it adds to your patients in the form of purchasing frames they love, plus the free gifts, adds profits to your Ophthalmic practice.
November 19, 2020
Ser. 2, Episode 4: Let's Sell More
In this episode, I drop some huge tips on opportunities to bring in more revenue and value to the practice and value to your patients. Similar to the last episode of introducing frame board management based on the NOSE factor, this episode takes a twist on accessories and security.
November 12, 2020
Ser. 2, Episode 3: Frames – Friend or Foe?
Optical Dispensary – How optical focused and directed are your demographics? This episode introduces different ways of looking at frame board management, bridging the exam and the frame inventory. Have you run the numbers lately?
November 10, 2020
Series 2, Episode 2: Increasing Optical Revenue up to 123%
During an interview with Robert Nunziato and Esti Ross from Sunbit, they share a point of sale service that offers credit to patients in an easy, non-invasive, and friendly format. They describe how this is a win-win scenario, where the patient proudly pays for upsells, allowing instant profits into the doctor’s practice.
November 05, 2020
Series 2, Episode 1: Why Dispense Eyewear!
This episode explores the value to Ophthalmologist and Optometrist of dispensing eyewear. It includes the role the optician(s) have in that value ladder too.
October 29, 2020
Episode 6: Med School to Business School to Your Tribe
Episode 6 is the last of the introductory episodes. This episode addresses 7 insights to increasing profits in an Ophthalmology Practice from the analogy of the eyeball: ·  Sclera – The structure of your business. How do patient customers find you? ·  Cornea – What do your patient customers see once they open the door for the first time? ·  Anterior & Posterior Chambers – How are patients received by the receptionist as they flow from checking in to the waiting room to the exam chair? ·  Iris/Pupil – What is the process or flow from the time the assistant, technician or Optometrist enters the room, performs initial testing, refraction, and dilation to waiting for the Ophthalmologist? ·  Crystalline lens – Is the refraction done by an assistant who learned it on a YouTube video, a certified assistant, technician, technologist, or an Optometrist? Does it include all the required elements as stated by the patient’s insurance provider? ·  Vitreous Humor – Does your staff work together promoting the different services within the practice, working in cooperation with each other? ·  Retina – Where are the blind spots in your practice?  I call it the Visual Field Office Assessment.
October 27, 2020
Episode 5: Leveraging your Time in 15-minute segments
How is your money working for you? Do you know what your staff does? Do you know this because they tell you in a staff meeting? Great. You also know because there is a profit and loss statement indicating where the money is or isn’t flowing. Right? Maybe not. This Podcast episode explores scenarios where if one watches their employees for 15 minutes, much could be learned how their time is being leveraged by that employee. Remember: Time is an asset.
October 23, 2020
Episode 4: Analysis Paralysis cost me $10,000
I was given an assignment à Publish. I could choose between a few different Platforms. I chose Podcasting. I watched the Podcast lessons, I read the hand-outs, I listened to the webinar Q&A’s and I sat frozen in my chair. This inability to take action cost me time and money. May you learn from this lesson, take action, and accept the failure as correct and continue.
October 20, 2020
Episode 3: Insurance: The bane of our medical system
I feel your pain when it comes to Insurance – we have become a society where we can’t live with it and we can’t live without it. In this Episode: Insurance: The bane of our medical system, I try to add levity to the complexities of insurance billing, introducing multiple perspectives of those actors involved in the billing process. Spoiler alert, the doctor gets paid, the biller becomes the Behind the Curtain as a hero, and the listeners are still awake at the end of the episode.
October 15, 2020
Episode 2: Don't take it Personally
Adding a new person to an established business, or even when opening a new business, this person WILL CHANGE the dynamics of your office tribe. Katie introduces the ‘Eyes On Profits’ system, getting clarity on the position being filled, factors affecting who to hire, considering the staff dynamics, and the dynamics of  introducing a new person to the tribe. By establishing clear and realistic expectations from the Ophthalmologist and/or CEO, the new hire, the staff, and the doctor can have a positive transition of the new person complimenting the office tribe.
October 13, 2020
Episode 1: The Maze; Correct & Continue
This episode reflects Katie’s Hero’s Journey, entering the maze of life, scoring some bonus points at times, and facing dead-end roadblocks at other times. She shares what happened, the shift needed to make the change, and how that shift helped her correct her course and continue through the maze of each situation. This is personal, heartfelt and lessons in life worth hearing. Enjoy The Maze with Katie.
October 08, 2020
Episode 0: Meet Katie L. Friedman
After 50 years as Kathy L. Friedman, she now answers to “Katie.” She was named after her great grandmother, Catherine; though her grandchildren called her Cayma, her friends called Catie. Most of Katie’s career was in San Diego, California as a Dispensing Optician, Educator, Consultant and Public Speaker. She has worked for Ophthalmology, Optometry, and Opticianry practices. This very first Podcast episode, ever, introduces Katie to you. Enjoy getting to know Katie.
October 08, 2020