Keeping it Business

Welcome to our podcast, where we'll decode a prevalent misstep that numerous businesses commit neglecting to consider their target customers when launching their products. On our platform, New Way Growth, we advocate that recognising your perfect customer or 'buyer persona' holds the potential to escalate your business success. In this episode, we explore the significance of identifying various 'customer avatars' to serve your assorted customer demographic. Whether your business caters to Solopreneurs, Micro businesses, SMEs, or Big Corporations, understanding their distinct needs is vital. Listen in as we illustrate how to adeptly achieve this.

We demystify various elements of digital marketing including content marketing, paid promotions, product development, copywriting, and email marketing. Unveiling the key aspect that binds them all: discerning your buyer persona. It's comparably essential as having a Swiss Army knife in the dynamic field of marketing. We elaborate on critical influencers like your customer's geographic and psychographic details, and the tactics to gain insight into their behaviours, values, ambitions, interests, and lifestyle choices.

We extend our guidance further into evaluating your customers' worries and goals, and the important factors that prompt a purchase. We encourage comprehensive understanding of your target group: What are their concerns and objectives? What level of service and quality do they anticipate? Unravel these inquiries and more with us.

Finally, we introduce you to the '3 M’s' in-depth — Market, Message, and Media. We aid you in curating the right message, reaching the appropriate market segment, through the apt media outlet. Access the comprehensive template and guide here - https://bit.ly/nwgbuyper and join us for the power-packed Marketing Power Hour - https://bit.ly/nwgmarph. Gain from our experience at New Way Growth, and embrace our varied yet focused insights to leverage your business progression.

Welcome to our deep-dive into Seth Godin's pivotal book, "This Is Marketing." A personal favourite, the essential read offers an enlightening perspective on contemporary marketing, packed with key principles, strategies, and revelations every marketer or business entrepreneur needs to grasp.

Embark on our journey through the paradigm-shifting notion of pinpointing the "smallest viable market," the evolution of marketing defined by trust and authenticity, and the unique positioning and differentiation crucial for a saturated market. Let us decode the significant strength in storytelling for marketing and ponder over Godin's advocation for compassionate, customer-centric marketing.

Our podcast is a transformational tour through Seth Godin's book, redefining the way we see marketing. Touching upon the focal points of targeting the smallest viable market, building upon permission marketing and authentic relationships, harnessing storytelling, and endorsing empathy in marketing, this expedition promises to reshape your marketing know-how. So, embark on this learning journey, stay curious, stay inspired, and don't forget to like and subscribe!

Explore the pioneering insights that will help you excel in a new era of marketing, crafting meaningful customer connections. So, buckle up for the exhilarating journey towards reimagining your marketing wisdom.

New Way Growth - Your Success Is Our Business

We help UK Business Owners Build Stronger More Profitable Businesses covering...

🎯 Pathfinder Growth Programme

🎯 Small Business Growth Coaching

🎯 SEO

🎯 Pay Per Click Ads

🎯 AI and Chatbots

VISIT | https://www.newwaygrowth.com

FACEBOOK | https://www.facebook.com/newwaygrowth

TWITTER | https://twitter.com/AdamPayneFInsLM

INSTAGRAM | https://www.instagram.com/adampaynefinstlm/

YOUTUBE | https://www.youtube.com/@newwaygrowth

Welcome to a comprehensive exploration of 101 potent strategies to spur your business growth! This podcast is an enlightening journey, a voyage starting with enhancing your online presence, fine-tuning your website for SEO, exploiting social media platforms, and the significance of investing in supreme customer service. That's just the tip of the iceberg.

Our narrative delves deeper, discussing strategies involving hosting engaging webinars, the benefits of investing in effective CRM systems, the power of regular networking, promoting customer reviews, and crafting compelling blog content. Our listeners, whether you are a nascent startup looking to scale, a small business aspiring to increase sales, or an established organisation hoping to enhance customer loyalty, will find that these growth strategies are applicable in all situations.

Remember, the most exciting venture of all is the continual journey to business growth, which insists on consistent effort and adaptability. Fear not; we are here with you at each step, leading and guiding.

For a complete map of this journey, you can download our exhaustive list of strategies here - https://bit.ly/nwg101gmlist

Subscribe to our podcast and like our episodes if you find them helpful. Your support contributes significantly to our mission of delivering potent content and supporting entrepreneurs like you in your growth journey. Don't forget to hit the notification button to stay updated on our latest episodes.

We'd love to hear from you. Drop us your inquiries or suggestions in the comments section.

#BusinessGrowth #Entrepreneurship #GrowthStrategies #Business #DigitalMarketing #Strategy

New Way Growth - Your Success Is Our Business

We help UK Business Owners Build Stronger More Profitable Businesses covering...

🎯 Pathfinder Growth Programme

🎯 Small Business Growth Coaching

🎯 SEO

🎯 Pay Per Click Ads

🎯 AI and Chatbots

VISIT | https://www.newwaygrowth.com

FACEBOOK | https://www.facebook.com/newwaygrowth

TWITTER | https://twitter.com/AdamPayneFInsLM

INSTAGRAM | https://www.instagram.com/adampaynefinstlm/

YOUTUBE | https://www.youtube.com/@newwaygrowth

Welcome back to our podcast, where we're dedicated to propelling small businesses to new heights in the digital landscape. In today's episode, we'll be unveiling all the secrets of Search Engine Optimisation (SEO) - an indispensable toolkit that positions your business for unmatched visibility on the world's largest search engine, Google.

This all-inclusive guide simplifies the complex world of SEO into practical takeaways, walking you through the key role of keywords, crafting high-quality content, the importance of on-page SEO, and the often-overlooked element of website speed.

Our journey doesn't end at your website, as we'll also demonstrate how to leverage images and local SEO to further fine-tune your business. Of course, we'll dive into the practical tools available for gauging your website's performance.

We'll navigate through the boundless realm of social media and its indirect role in enhancing your visibility, and discuss how the use of long-tail keywords and guest blogging can grant your business a standout edge. We'll conclude the episode by discussing an oft-ignored facet of SEO - the user experience, coupled with the up-and-coming phenomenon of voice search.

If you're eager to catapult your business to the apex of Google's rankings, this episode is essential listening.

Don't forget to follow our podcast to stay abreast of our newest content, and we'd be grateful if you could rate this episode and leave a comment sharing your experiences implementing these strategies. Be sure to follow us to keep abreast of all our future content. And if you have questions or comments, don't hesitate to drop us a line.

We appreciate you tuning in!

For additional resources,

visit our website [ www.newwaygrowth.com ].

Connect with us on Facebook [ https://www.facebook.com/newwaygrowth ]

LinkedIn [ https://www.linkedin.com/in/adampaynefinstlm/ ]

and Twitter [ https://twitter.com/AdamPayneFInsLM ]

#SEO #LocalSEO #SmallBusiness #GoogleRankings #Keywords #QualityContent #WebsiteSpeed #ImageSEO #OnPageSEO #SocialMedia.

Welcome to our podcast designed exclusively for entrepreneurs and small business owners. Join us as we delve into the world of the Ninety-Day Milestone Strategy and discover the six incredible advantages it offers for enhancing your business's growth.

Get ready to embark on a journey towards success by establishing robust objectives, prioritizing the essentials, taking purposeful steps, tracking your advancements, and nurturing responsibility and collaboration!

In this podcast, we'll explore:

1️⃣ Unveiling the potency of a Ninety-Day Milestone Strategy in goal setting. 2️⃣ Understanding the pivotal role of focus within this strategy to keep you on the right track. 3️⃣ Initiating decisive actions and banishing procrastination through this approach. 4️⃣ The significance of measuring progress for refining your business practices. 5️⃣ Building a culture of success by embracing accountability. 6️⃣ Mastering optimal team coordination to drive business growth.

New Way Growth - Your Success Is Our Business

We help UK Business Owners Build Stronger More Profitable Businesses covering...

🎯 Pathfinder Growth Programme

🎯 Small Business Growth Coaching

🎯 SEO

🎯 Pay Per Click Ads

🎯 AI and Chatbots

VISIT | https://www.newwaygrowth.com

FACEBOOK | https://www.facebook.com/newwaygrowth

TWITTER | https://twitter.com/AdamPayneFInsLM

INSTAGRAM | https://www.instagram.com/adampaynefinstlm/

YOUTUBE | https://www.youtube.com/@newwaygrowth

Welcome to Keeping It Business Podcast: Billionaire Wisdom 20 Time-Tested Lessons for Small Business Success, In this episode, we dissect the journeys, methodologies, and mindsets of the world's most successful business stalwarts – from household names like Elon Musk, Jeff Bezos, and Richard Branson to the unsung heroes of entrepreneurship.

Gather invaluable insights from 20 key lessons these billionaires have imparted, tailor-made for small business owners ready to make their mark.

Here is a taste of the vital nuggets you will gain:

• Drawn from the playbook of Silicon Valley pioneers, learn about the power of relentless innovation.
• Eleanor Roosevelt famously said, "Learn from the mistakes of others. You can't live long enough to make them all yourself." Gather insights on why embracing failure, like Richard Branson, can be your biggest learning asset.
• Emulate the financial discipline and strategic investment approach of moguls like Mark Cuban.

Before we dive into the rich repertoire of enterprising wisdom, please do like, subscribe, and hit the notification bell to stay updated with our latest content. Your support massively bolsters our channel.

Let's dive into the lessons!

As we navigate through each lesson, remember that the entrepreneurial journey is seldom smooth sailing. However, with the right mindset, dedication, and the knowledge gleaned from these titans, any business venture can overcome obstacles and ultimately flourish.

Please connect and ring the bell 🔔 to stay updated with all our content on everything related to #Business, #Entrepreneurship, #UKManufacturing, #Marketing, and #strategy. Your journey to success starts here.

Adam Payne FInstLM - New Way Growth - Business Mentoring and Digital Marketing Agency

We help UK Business Owners Build Stronger More Profitable Businesses covering...

🎯 Mastering Your Mindset

🎯 Business & Marketing Mastery

🎯 Digital Marketing

🎯 Pay Per Click Ads (Google, FB, YouTube)

🎯 Social Media Management

VISIT | https://www.newwaygrowth.com

JOIN | Business Networking & Support | Business, Marketing & Social Media Mastery FB Community, - click here: https://bit.ly/BGANetwork

Welcome to "Master Your Time: 9 Powerful Productivity Hacks," a podcast for aspiring entrepreneurs and business owners seeking the secret to harnessing their full potential. In this podcast series, we explore indispensable time management and productivity strategies, sharing actionable insights that will help you optimise your working efficiency and maximise success.

From the essential art of prioritisation to the power of time blocking and the unique Pomodoro Technique, we take an in-depth look at diverse techniques that will supercharge your time management skills. Not only that, but we also disclose how technology can propel your productivity skyward and how the art of delegation can amplify the talents within your team.

Moreover, we quash the myth of multitasking, while revealing the high stakes it brings, and highlight the advantages of full immersion in single tasks. Our penultimate strategy is an exciting exploration of downtime optimisation, turning idle moments into golden opportunities for growth.

To conclude, we delve into the significance of promoting a healthier lifestyle, linking physical and mental well-being to sustained business success. Embrace his journey with us and unleash your true entrepreneurial potential.

Remember, every step you take towards mastering these techniques and hacks brings you closer to your entrepreneurial success. Join us, and let's embark on this voyage to productivity and time mastery together.

Also available on:

Stitcher - http://bit.ly/KiBStitch

Google - http://bit.ly/KiBGoogle

Apple - https://apple.co/3yQ05fc

Spotify - http://bit.ly/KiBspotify

#Business #NewWayGrowth #KiBpodcast #Entrepreneurship #UKManufacturing

New Way Growth - Business Growth and Digital Marketing Services

Your Success Is Our Business - At New Way Growth, our proven methods help you Capitalise on Market Opportunities and Boost Profits for a Healthier Financial Future.

🎯 Mastering Your Mindset

🎯 Business & Marketing Mastery

🎯 Digital Marketing

🎯 Pay Per Click Ads (Google, FB, YouTube)

🎯 Social Media Management

VISIT | https://www.newwaygrowth.com

How to Craft a Winning Unique Value Proposition: 5 Steps for Business Owners

As a business owner, you know how important it is to stand out in a crowded market. But how do you differentiate yourself in the first instance?

By crafting a unique value proposition (UVP)! In this video, we'll share five simple steps to help you create a winning UVP that communicates the unique benefits your business provides to your target audience. From identifying your target audience to incorporating your UVP into all marketing materials, we'll guide you through the process of creating a strong UVP that sets your business apart from the competition.

And if you need more help, check out our Value Proposition Exercise by clicking on the link - https://bit.ly/vpropos

Info and Links

New Way Growth – Your Success Is Our Business

At New Way Growth, our proven methods help you Build a Business that can handle anything from Capitalising on Market Opportunities to Boosting Profits for a Healthier Financial Future.

Online Business Courses and Digital Downloads - https://bit.ly/nwgdigre

Small Business Mentoring - https://bit.ly/nwgsbment

Marketing Power Hour - https://bit.ly/nwgbmph

🎯 Business Strategy & Innovation - Vision to Action Matrix

🎯 Scale-Up Growth Programmes

🎯 Digital Marketing

🎯 Pay Per Click Ads (Google, YouTube)

🎯 Search Engine Optimisation SEO

🎯 Chatbot and AI

🎯 Social Media Management

🎯 SME Business Mentoring

🎯 Online Courses & Masterclasses

VISIT | https://www.newwaygrowth.com

FACEBOOK | https://www.facebook.com/newwaygrowth

TWITTER | https://twitter.com/AdamPayneFInsLM

INSTAGRAM | https://www.instagram.com/adampaynefinstlm/

YOUTUBE | https://www.youtube.com/@newwaygrowth

Dive into the world of branding with our podcast, where we explore the importance of establishing a strong brand identity for your small business.

Learn about the key elements of brand identity, the benefits of creating a memorable and distinct brand presence, and how to effectively develop and promote your brand. We'll also discuss common mistakes to avoid and share insights on how to evolve and manage your brand identity as your business grows.

Tune in for valuable tips and strategies to help your small business stand out from the competition and connect with your target audience.

Don't miss out on this essential guide to branding success!

Thank you for tuning in and don't forget to give us a like plus subscribe, and we'll catch you on the next episode of Keeping It Business podcast. Until then, stay curious and keep learning!

Info and Links

New Way Growth – Your Success Is Our Business

At New Way Growth, our proven methods help you Build a Business that can handle anything from Capitalising on Market Opportunities to Boosting Profits for a Healthier Financial Future.

Online Business Courses and Digital Downloads - https://bit.ly/nwgdigre

Small Business Mentoring - https://bit.ly/nwgsbment

Marketing Power Hour - https://bit.ly/nwgbmph

🎯 Business Strategy & Innovation - Vision to Action Matrix

🎯 Scale-Up Growth Programmes

🎯 Digital Marketing

🎯 Pay Per Click Ads (Google, YouTube)

🎯 Search Engine Optimisation SEO

🎯 Chatbot and AI

🎯 Social Media Management

🎯 SME Business Mentoring

🎯 Online Courses & Masterclasses

VISIT | https://www.newwaygrowth.com

FACEBOOK | https://www.facebook.com/newwaygrowth

TWITTER | https://twitter.com/AdamPayneFInsLM

INSTAGRAM | https://www.instagram.com/adampaynefinstlm/

YOUTUBE | https://www.youtube.com/@newwaygrowth

Welcome to our latest podcast episode where we'll be discussing the top 5 common mistakes that small and medium-sized enterprises (SMEs) should avoid when building a marketing strategy.

In this episode, we'll be covering the importance of defining your target audience, considering your competition, setting clear goals and objectives, focusing on the right channels, and measuring and adjusting your strategy.

We'll provide practical tips and insights to help you avoid these common pitfalls and make the most out of your marketing efforts. So, whether you're a startup or an established business, this episode is a must-listen for anyone looking to build a successful marketing strategy.

Don't forget to hit the subscribe button to stay up-to-date with all our future episodes. Let's dive in! Info and Links

New Way Growth – Your Success Is Our Business

At New Way Growth, our proven methods help you Build a Business that can handle anything from Capitalising on Market Opportunities to Boosting Profits for a Healthier Financial Future.

Online Business Courses and Digital Downloads - https://bit.ly/nwgdigre

Small Business Mentoring - https://bit.ly/nwgsbment

Marketing Power Hour - https://bit.ly/nwgbmph

🎯 Business Strategy & Innovation - Vision to Action Matrix

🎯 Scale-Up Growth Programmes

🎯 Digital Marketing

🎯 Pay Per Click Ads (Google, YouTube)

🎯 Search Engine Optimisation SEO

🎯 Chatbot and AI

🎯 Social Media Management

🎯 SME Business Mentoring

🎯 Online Courses & Masterclasses

VISIT | https://www.newwaygrowth.com

FACEBOOK | https://www.facebook.com/newwaygrowth

TWITTER | https://twitter.com/AdamPayneFInsLM

INSTAGRAM | https://www.instagram.com/adampaynefinstlm/

YOUTUBE | https://www.youtube.com/@newwaygrowth

Welcome to our latest podcast, where we'll be delving into the world of finance and exploring how to secure funding for your business. Whether you're just starting out or looking to grow, having a solid understanding of finance is essential.

In the UK, there's a significant lack of education when it comes to personal and business finance, making it challenging for business owners to navigate the multitude of finance products available. That's why in this video, we're here to provide you with practical advice on how to educate yourself about finance and find the right funding options for your business.

We'll be sharing real-life examples of businesses that have successfully utilised various funding options to achieve their goals. By exploring the different finance products available, we'll highlight the importance of understanding facility limits, costs and how to choose the right option for your business.

No matter where you are in your business journey, finance is crucial, and we'll be providing valuable insights to help you make informed decisions. So, if you're a business owner looking to improve your understanding of finance, this is the video for you.

Join us myself, Sam Baynham of Conex Portal as we speak with Chris Martin of Origin Finance, who will be sharing his expertise and insights. Don't forget to hit the like button and subscribe to our channel for more helpful tips and advice.

And if you have any questions or comments, we'd love to hear from you. Let us know in the comments section below. Thanks for listening!

Also available on:

Stitcher - http://bit.ly/KiBStitch

Google - http://bit.ly/KiBGoogle

Apple - https://apple.co/3yQ05fc

Spotify - http://bit.ly/KiBspotify

Anchor - https://bit.ly/KiBpodcastAn

#Business #NewWayGrowth #KiBpodcast #Entrepreneurship #UKManufacturing

Info and Links

New Way Growth – Your Success Is Our Business

🎯 Business Strategy & Innovation - Vision to Action Matrix

🎯 Scale-Up Growth Programmes

🎯 Digital Marketing

🎯 Pay Per Click Ads (Google, YouTube)

🎯 Search Engine Optimisation SEO

🎯 Chatbot and AI

🎯 Social Media Management

🎯 SME Business Mentoring

🎯 Online Courses & Masterclasses

VISIT | https://www.newwaygrowth.com

FACEBOOK | https://www.facebook.com/newwaygrowth

TWITTER | https://twitter.com/AdamPayneFInsLM

INSTAGRAM | https://www.instagram.com/adampaynefinstlm/

YOUTUBE | https://www.youtube.com/@newwaygrowth

Think Bigger | Act Faster | Grow Smarter

The Keeping It Business podcast discusses the top digital marketing strategies for Small Businesses in 2023, including…

• Personalisation
• Video Marketing
• Influencer Marketing
• Artificial Intelligence and chatbots
• Social Media.

It highlights the importance of these strategies in reaching the target audience, building trust, and growing a business in the digital space. The podcast provides an overview of each strategy and how they can be used to achieve success in digital marketing.

The podcast is an informative resource for anyone looking to stay ahead of the curve in digital marketing for 2023.

Info and Links

New Way Growth – Your Success Is Our Business

🎯 Business Strategy & Innovation - Vision to Action Matrix

🎯 Scale-Up Growth Programmes

🎯 Digital Marketing

🎯 Pay Per Click Ads (Google, YouTube)

🎯 Search Engine Optimisation SEO

🎯 Chatbot and AI

🎯 Social Media Management

🎯 SME Business Mentoring

🎯 Online Courses & Masterclasses

VISIT | https://www.newwaygrowth.com

FACEBOOK | https://www.facebook.com/newwaygrowth

TWITTER | https://twitter.com/AdamPayneFInsLM

INSTAGRAM | https://www.instagram.com/adampaynefinstlm/

YOUTUBE | https://www.youtube.com/@newwaygrowth

Think Bigger | Act Faster | Grow Smarter

As a business owner, you know that marketing is one of the most important parts of your business. But how do you get started? What's the first thing you should do? How do you make sure your marketing efforts are effective?

The 7 Ps of Digital Marketing is a framework that can help you build a strategy for marketing your business online. It's an essential part of your business plan, and it should be taken into consideration before you do anything else.

In this episode, we'll walk through each of these 7 Ps so you can start building your own digital marketing strategy for your business!

Key Takeaways:

• Product - What products or services are you offering?
• Price - What is the best price to offer your customers?
• Place - Where are you selling your product/service?
• Promotion – How do you promote your product/service?
• People - Who are your customers and how can you give them a great experience?
• Process - What process can you offer your potential customers that is different from your competitors?
• Physical Evidence - What can you show potential customers to make them feel confident that they will be happy with their purchase.

Info and Links

New Way Growth – Your Success Is Our Business

🎯 Business Strategy & Innovation - Vision to Action Matrix

🎯 Scale-Up Growth Programmes

🎯 Digital Marketing

🎯 Pay Per Click Ads (Google, YouTube)

🎯 Search Engine Optimisation SEO

🎯 Chatbot and AI

🎯 Social Media Management

🎯 SME Business Mentoring

🎯 Online Courses & Masterclasses

VISIT | https://www.newwaygrowth.com

FACEBOOK | https://www.facebook.com/newwaygrowth

TWITTER | https://twitter.com/AdamPayneFInsLM

INSTAGRAM | https://www.instagram.com/adampaynefinstlm/

YOUTUBE | https://www.youtube.com/@newwaygrowth

Think Bigger | Act Faster | Grow Smarter

Our Future Workforce - why business should engage with Schools & Colleges

We all know how important good careers advice is but why should it be left to careers leaders to deliver it? What value can business bring by actively engaging with their local Schools and Colleges.

We bring together a diverse panel to discuss why you should get involved, how to get involved and the benefits it will bring to our future workforce.

Info and Links

New Way Growth – Growing Businesses On A Greater Scale

🎯 Business Strategy - Vision to Action Matrix

🎯 Scale-Up Growth Programmes

🎯 Digital Marketing

🎯 Pay Per Click Ads

🎯 Search Engine Optimisation

🎯 Voice Marketing and Chatbots

🎯 Social Media Management

🎯 Social Media Copywriting

🎯 Business Mentoring

🎯 Online Courses & Masterclasses

VISIT | https://www.newwaygrowth.com

FACEBOOK | https://www.facebook.com/newwaygrowth

TWITTER | https://twitter.com/AdamPayneFInsLM

INSTAGRAM | https://www.instagram.com/adampaynefinstlm/

YOUTUBE | https://bit.ly/nwgytube

Think Bigger | Act Faster | Grow Smarter

The economy is in flux, and you're nervous about how it will affect you. The good news is that there are steps you can take to prepare for a downturn.

In this episode I discuss are 5 steps in preparing for a downturn in the economy:

• Evaluate your Operating Expenses and Cut Unnecessary Costs
• Evaluate your Personal Expenses.
• Pulse Differently, Shift your Planning Frequency.
• Check your Mindset.
• Align Your Offers to Maslow’s Hierarchy of Needs.

Info and Links

New Way Growth - Your Success Is Our Business

🎯 Interruption and Intent Marketing

🎯 Pay Per Click Ads (Google, FB, YouTube)

🎯 Search Engine Optimisation SEO

🎯 Voice Marketing and AI

🎯 Social Media Management

🎯 Social Media Copywriting Service

🎯 Business Growth Programmes

VISIT | https://www.newwaygrowth.com

JOIN | Access to Exclusive Content, Networking and a great bunch of people. - click here: https://www.facebook.com/groups/BusinessGrowthAcademyUK/

FOLLOW | https://www.facebook.com/newwaygrowth

FOLLOW | https://twitter.com/AdamPayneFInsLM

SUBSCRIBE | https://bit.ly/nwgytube

Think Bigger | Act Faster | Grow Smarter

Creating short videos for small businesses is a great way to market your products or services and keep customers informed of the happenings within your company. It doesn’t take much to get Started!

Key Takeaways:

• Don't worry about fancy equipment.
• Don't be scared to do it on your own.
• Do think about sound quality.
• Don't feel like you need a script.
• Do focus on the most important information.
• Do rewatch your videos occasionally to see how they could be improved.

Info and Links

New Way Growth

Your Success Is Our Business - Think Bigger | Act Faster | Grow Smarter

🎯 Interruption and Intent Marketing

🎯 Pay Per Click Ads (Google, FB, YouTube)

🎯 Search Engine Optimisation SEO

🎯 Voice Marketing and AI

🎯 Social Media Management

🎯 Social Media Copywriting Service

🎯 Business Growth Programmes

VISIT | https://www.newwaygrowth.com

JOIN | Access to Exclusive Content, Networking and a great bunch of people. - click here: https://www.facebook.com/groups/BusinessGrowthAcademyUK/

FOLLOW | https://www.facebook.com/newwaygrowth

FOLLOW | https://twitter.com/AdamPayneFInsLM

SUBSCRIBE | https://bit.ly/nwgytube

The main reason most Visions never materialise is because there's no focus or discipline on execution. I see it all the time when business leaders create some new initiative that is supposed to be their "game changer", or their "big breakthrough", only to have it die a slow miserable death because no one has any idea what they are supposed to do. Or they have some vague idea but no real plan. So, nothing really happens.

Key Takeaways:

• Accountability and Discipline
• Creating Traction
• Entrepreneur versus Corporate

Info and Links

New Way Growth - Think Bigger | Act Faster | Grow Smarter

🎯 Interruption and Intent Marketing

🎯 Pay Per Click Ads (Google, FB, YouTube)

🎯 Search Engine Optimisation SEO

🎯 Voice Marketing and AI

🎯 Social Media Management

🎯 Social Media Copywriting Service

🎯 Business Growth Programmes

VISIT | https://www.newwaygrowth.com

JOIN | Access to Exclusive Content, Networking and a great bunch of people. - click here: https://www.facebook.com/groups/BusinessGrowthAcademyUK/

FOLLOW | https://www.facebook.com/newwaygrowth

FOLLOW | https://twitter.com/AdamPayneFInsLM

SUBSCRIBE | https://bit.ly/nwgytube

It's easy to feel like you're making the right decisions when you're feeling comfortable. But when you're looking at your business in the face of change, strategy is all about embracing uncertainty, risk, and discomfort—and if you want an effective strategy, you need all three of those things.

If we can learn to embrace these feelings instead of running from them, we can create bold, innovative strategies that lead us towards our goals as business owners and organisations. The only way to do that is by being uncomfortable and exploring different options—not by trying to minimise those feelings typically supported by detailed spreadsheets that project costs and revenue far into the future.

Key Topic Areas:

• Creative Thinking
• Balanced Action
• Flexibility
• Experimentation
• Adaption

Info and Links

New Way Growth - Think Bigger | Act Faster | Grow Smarter

🎯 Interruption and Intent Marketing

🎯 Pay Per Click Ads (Google, FB, YouTube)

🎯 Search Engine Optimisation SEO

🎯 Voice Marketing and AI

🎯 Social Media Management

🎯 Social Media Copywriting Service

🎯 Business Growth Programmes

VISIT | https://www.newwaygrowth.com

JOIN | Access to Exclusive Content, Networking and a great bunch of people. - click here: https://www.facebook.com/groups/BusinessGrowthAcademyUK/

FOLLOW | https://www.facebook.com/newwaygrowth

FOLLOW | https://twitter.com/AdamPayneFInsLM

SUBSCRIBE | https://bit.ly/nwgytube

Sam Jackman – Female Entrepreneur, Creative Freelancer and Director of Boost Innovations talks to the ‘Keeping it Business’ podcast about her journey, both personal and business.

Sam is brilliant to be around, her energy rubs off on you, she’s passionate, caring, disrupts the norm, and loves making a positive impact in bettering the environment and other people’s life’s.

Co-Founder of Boost Innovations a breast form design revolution started by listening to the experiences of women who had treatment for breast cancer.

Key Talking Points:-

• Boost Innovations: Feel Good Breast Forms in Support of Breast Cancer Treatment
• Freelancing: Making an Impact
• Routes to Funding
• The Chicken Fillet
• The Backstory of Boost – Sam’s Mother
• Autoimmune Condition
• F*** You! I Am Going To Do It!
• Learning from the Young
• Self-Build House and the Learning Journey
• Book – The More You Tell I Can’t, The More I Know That I Can
• The Ripple Effect is What Matters

Website: https://wewearboost.com/

Facebook: https://www.facebook.com/wewearboost

Twitter: https://twitter.com/wewearboost

Instagram: https://www.instagram.com/wewearboost/

Sam Jackman LinkedIn: https://www.linkedin.com/in/samantha-jackman-6b935193/

Info and Links

New Way Growth - Think Bigger | Act Faster | Grow Smarter

🎯 Interruption and Intent Marketing

🎯 Pay Per Click Ads (Google, FB, YouTube)

🎯 Search Engine Optimisation SEO

🎯 Voice Marketing and AI

🎯 Social Media Management

🎯 Social Media Copywriting Service

🎯 Business Growth Programmes

VISIT | https://www.newwaygrowth.com

FOLLOW | https://www.facebook.com/newwaygrowth

FOLLOW | https://twitter.com/AdamPayneFInsLM

SUBSCRIBE | https://bit.ly/nwgytube

Building your email list is arguably the best thing you can do to grow your audience, connect with your followers, and earn repeat customers. 

By building an email list of people who are interested in what you have to say and what you have to sell, you'll be able to connect with your audience on a deeper level than ever before. You'll also be able to build trust among your buyers through consistent communication, which will help them feel comfortable buying from you again.

Key Takeaways:

1. Offer Valuable Content FREE for Signing Up.
2. Create a Newsletter
3. Build a Landing Page on Your Website
4. Include a Link in your Social Media Profiles
5. Create your Audience by Building Lead Magnets.
6. Host an Event

Info and Links

New Way Growth - Think Bigger | Act Faster | Grow Smarter

🎯 Interruption and Intent Marketing

🎯 Pay Per Click Ads (Google, FB, YouTube)

🎯 Search Engine Optimisation SEO

🎯 Voice Marketing and AI

🎯 Social Media Management

🎯 Social Media Copywriting Service

🎯 Business Growth Programmes

VISIT | https://www.newwaygrowth.com

JOIN | Access to Exclusive Content, Networking and a great bunch of people. - click here: https://www.facebook.com/groups/BusinessGrowthAcademyUK/

FOLLOW | https://www.facebook.com/newwaygrowth

FOLLOW | https://twitter.com/AdamPayneFInsLM

SUBSCRIBE | https://bit.ly/nwgytube

On this episode, I'm going to be talking about creating accountability, responsibility, and discipline.

This is a common problem and the area of greatest weakness from my experience for entrepreneurs, business owners, and companies - the inability to create accountability, responsibility, and discipline.

Taking action!

The main reason most Visions never materialise is because there's no focus or discipline on execution.

Info and Links

New Way Growth - Think Bigger | Act Faster | Grow Smarter

🎯 Interruption and Intent Marketing

🎯 Pay Per Click Ads (Google, FB, YouTube)

🎯 Search Engine Optimisation SEO

🎯 Voice Marketing and AI

🎯 Social Media Management

🎯 Social Media Copywriting Service

🎯 Business Growth Programmes

VISIT | https://www.newwaygrowth.com

JOIN | Access to Exclusive Content, Networking and a great bunch of people. - click here: https://www.facebook.com/groups/BusinessGrowthAcademyUK/

FOLLOW | https://www.facebook.com/newwaygrowth

FOLLOW | https://twitter.com/AdamPayneFInsLM

SUBSCRIBE | https://bit.ly/nwgytube

4 Areas for Social Media Success - latest 'Keeping it Business' podcast episode

People are using social media to connect with others and to find information, not to be marketed at en masse. If you want your business to succeed on social media, you need to focus on providing valuable information that people can use in their day-to-day lives.

If you do this well, you'll gain interest in both your products and yourself as an online authority/credible business. This can help lead to lots of great things, like more followers or even customers!

Key Takeaways

- Social Media Listening

- Social Authority

- Social Networking

- Social Selling

Info and Links

New Way Growth - Think Bigger | Act Faster | Grow Smarter

🎯 Interruption and Intent Marketing

🎯 Pay Per Click Ads (Google, FB, YouTube)

🎯 Search Engine Optimisation SEO

🎯 Voice Marketing and AI

🎯 Social Media Management

🎯 Social Media Copywriting Service

🎯 Business Growth Programmes

VISIT | https://www.newwaygrowth.com

JOIN | Access to Exclusive Content, Networking and a great bunch of people. - click here: https://www.facebook.com/groups/BusinessGrowthAcademyUK/

FOLLOW | https://www.facebook.com/newwaygrowth

FOLLOW | https://twitter.com/AdamPayneFInsLM

SUBSCRIBE | https://bit.ly/nwgytube

We all have a natural desire to feel like we're doing good. It's why, when someone does something nice for us, we feel a need to return their good deed with an even better one—it's a social norm that keeps us feeling like moral people!

That's not just us being nice; it's the law of reciprocation. The law of reciprocation is one of the most powerful laws of social influence and states that people will want to return a favor to someone who has done them a favor.

In this Keeping it Business episode I cover...

• Introduction to Reciprocity
• Reciprocity in Marketing
• Implementing Reciprocity into your Marketing
• Types Of Reciprocity for Business

Info and Links

New Way Growth - Think Bigger | Act Faster | Grow Smarter

🎯 Interruption and Intent Marketing

🎯 Pay Per Click Ads (Google, FB, YouTube)

🎯 Search Engine Optimisation SEO

🎯 Voice Marketing and AI

🎯 Social Media Management

🎯 Social Media Copywriting Service

🎯 Business Growth Programmes

VISIT | https://www.newwaygrowth.com

JOIN | Access to Exclusive Content, Networking and a great bunch of people. - click here: https://www.facebook.com/groups/BusinessGrowthAcademyUK/

FOLLOW | https://www.facebook.com/AdamPayneFInstLM

SUBSCRIBE | https://bit.ly/nwgytube

An Entrepreneurial Minded Inventor and Technical Project Manager with  experience in the Engineering & Manufacturing Industry. 

Mark enjoys conversations where spirituality mixes with reality. The I as the God Principle in reality for example. Isn't that why we engineer solutions?

Key Takeaways:

• Inventor
• UK Engineering Education vs Home
• Why Product Design
• Early Exposure to Entrepreneurism with a Celebrity Chef
• Freeing the Mind
• Bus Driver
• Innovation and The Ideas Factory 

Website: https://figjamsolutionsltd.com/

Facebook: https://www.facebook.com/Figjamsolutions

LinkedIn: https://www.linkedin.com/in/markvanrensburg/

Instagram: https://www.instagram.com/figjamsolutions/

Info and Links

New Way Growth - Think Bigger | Act Faster | Grow Smarter

🎯 Interruption and Intent Marketing

🎯 Pay Per Click Ads (Google, FB, YouTube)

🎯 Search Engine Optimisation SEO

🎯 Voice Marketing and AI

🎯 Social Media Management

🎯 Social Media Copywriting Service

🎯 Business Growth Programmes

VISIT | https://www.newwaygrowth.com

JOIN | Access to Exclusive Content, Networking and a great bunch of people. - click here: https://www.facebook.com/groups/BusinessGrowthAcademyUK/

FOLLOW | https://www.facebook.com/AdamPayneFInstLM

SUBSCRIBE | https://bit.ly/nwgytube

It's a simple concept: If you're not making money, your business isn't successful. But if you're making money but not keeping it in the company, then your business is also not successful.

In this episode I'm talking Cash-flow, Cash flow is what really matters, because it indicates how much money your business has to pay its bills and fund future operations. 

Key takeaways:

• Why is Cash-flow Important?
• What is a Cash-Flow Forecast?
• How to calculate Cash-flow?
• Should Cash-flow include VAT?
• Cash-flow Management Tips

Info and Links

New Way Growth - Think Bigger | Act Faster | Grow Smarter

Build - We help established businesses create a solid foundation for growth and success. We work on building out business plans, identifying ways to improve customer acquisition, and establishing the company's brand identity.

Grow - We work with businesses that are looking to grow and scale up. We work on refining the value proposition, taking advantage of new market opportunities, increasing sales and customer satisfaction, and optimising processes to maximise efficiency.

Scale - For businesses looking to scale and take advantage of a growing market opportunity, we're here to support you with our expertise in creating go-to-market strategies, customer acquisition tactics, streamlining processes, and creating scalable systems.

🎯 Interruption and Intent Marketing

🎯 Pay Per Click Ads (Google, FB, YouTube)

🎯 Search Engine Optimisation SEO

🎯 Voice Marketing and AI

🎯 Social Media Management

🎯 Social Media Copywriting Service

🎯 Business Growth Programmes

VISIT | https://www.newwaygrowth.com

JOIN | Access to Exclusive Content, Networking and a great bunch of people. - click here: https://www.facebook.com/groups/BusinessGrowthAcademyUK/

FOLLOW | https://www.facebook.com/AdamPayneFInstLM

SUBSCRIBE | https://bit.ly/nwgytube

A business that is inconsistent is inefficient. In addition to costing time and money, it can also significantly limit your company's ability to scale and grow.

Systemising your business will help you consolidate, standardise and streamline the day-to-day running of your business, ensuring that you have a clear idea of your goals and that you have a system in place that can take you there!

Key Takeaways:

• What does Systemising your business mean?
• Why Systemise your Business?
• How to Systemise Your Business

Info and Links

New Way Growth - Think Bigger | Act Faster | Grow Smarter

Build - We help established businesses create a solid foundation for growth and success. We work on building out business plans, identifying ways to improve customer acquisition, and establishing the company's brand identity.

Grow - We work with businesses that are looking to grow and scale up. We work on refining the value proposition, taking advantage of new market opportunities, increasing sales and customer satisfaction, and optimising processes to maximise efficiency.

Scale - For businesses looking to scale and take advantage of a growing market opportunity, we're here to support you with our expertise in creating go-to-market strategies, customer acquisition tactics, streamlining processes, and creating scalable systems.

🎯 Interruption and Intent Marketing

🎯 Pay Per Click Ads (Google, FB, YouTube)

🎯 Search Engine Optimisation SEO

🎯 Voice Marketing and AI

🎯 Social Media Management

🎯 Social Media Copywriting Service

🎯 Business Growth Programmes

VISIT | https://www.newwaygrowth.com

JOIN | Access to Exclusive Content, Networking and a great bunch of people. - click here: https://www.facebook.com/groups/BusinessGrowthAcademyUK/

FOLLOW | https://www.facebook.com/AdamPayneFInstLM

SUBSCRIBE | https://bit.ly/nwgytube

In my opinion, it's important to learn the foundations of things. This is especially true in digital marketing, since there is so much that goes into it that many Business Owners don't know. This is Part 2 of ‘The 8 Core Disciplines to Digital Marketing’

Part 2 Covers…

Social media - is the most important discipline in digital marketing because that's where your customers are spending their time.

Search Marketing - is the discipline responsible for providing users with relevant information about the products and services that they are looking for, as well as driving them to your company website or other digital assets.

Data and Analytics - It's what provides the fuel for your marketing strategy and helps you understand what works and what doesn't.

Testing and Optimisation - is the process that drives the continuous improvement of your marketing campaigns, and it can be done through a variety of different methods.

Info and Links

New Way Growth - Think Bigger | Act Faster | Grow Smarter

Build - We help established businesses create a solid foundation for growth and success. We work on building out business plans, identifying ways to improve customer acquisition, and establishing the company's brand identity.

Grow - We work with businesses that are looking to grow and scale up. We work on refining the value proposition, taking advantage of new market opportunities, increasing sales and customer satisfaction, and optimising processes to maximise efficiency.

Scale - For businesses looking to scale and take advantage of a growing market opportunity, we're here to support you with our expertise in creating go-to-market strategies, customer acquisition tactics, streamlining processes, and creating scalable systems.

🎯 Interruption and Intent Marketing

🎯 Pay Per Click Ads (Google, FB, YouTube)

🎯 Search Engine Optimisation SEO

🎯 Voice Marketing and AI

🎯 Social Media Management

🎯 Social Media Copywriting Service

🎯 Business Growth Programmes

VISIT | https://www.newwaygrowth.com

JOIN | Access to Exclusive Content, Networking and a great bunch of people. - click here: https://www.facebook.com/groups/BusinessGrowthAcademyUK/

FOLLOW | https://www.facebook.com/AdamPayneFInstLM

SUBSCRIBE | https://bit.ly/nwgytube

8 Core Disciplines of Digital Marketing - Part 1

I'm a big fan of learning the foundations of things. This is especially true in digital marketing, since there is so much that goes into it that many Business Owners don't know. That's why I wanted to overview on the 8 core disciplines of digital marketing.

Part 1 covers:

Digital Marketing

• Content Marketing
• Paid Advertising
• Email Marketing

Info and Links

New Way Growth - Think Bigger | Act Faster | Grow Smarter

Build - We help established businesses create a solid foundation for growth and success. We work on building out business plans, identifying ways to improve customer acquisition, and establishing the company's brand identity.

Grow - We work with businesses that are looking to grow and scale up. We work on refining the value proposition, taking advantage of new market opportunities, increasing sales and customer satisfaction, and optimising processes to maximise efficiency.

Scale - For businesses looking to scale and take advantage of a growing market opportunity, we're here to support you with our expertise in creating go-to-market strategies, customer acquisition tactics, streamlining processes, and creating scalable systems.

🎯 Interruption and Intent Marketing

🎯 Pay Per Click Ads (Google, FB, YouTube)

🎯 Search Engine Optimisation SEO

🎯 Voice Marketing and AI

🎯 Social Media Management

🎯 Social Media Copywriting Service

🎯 Business Growth Programmes

VISIT | https://www.newwaygrowth.com

JOIN | Access to Exclusive Content, Networking and a great bunch of people. - click here: https://www.facebook.com/groups/BusinessGrowthAcademyUK/

FOLLOW | https://www.facebook.com/AdamPayneFInstLM

SUBSCRIBE | https://bit.ly/nwgytube

Manufacturers are focused on the engineering side of their business, but don’t realise that marketing is just as important.

Today we live in a marketing driven economy. With information sharing being easy as ever, market research is readily available with just a few clicks – and companies large and small are using it to their advantage to create more effective marketing campaigns.

In this Keeping it Business podcast in conjunction with Conex Portal we discuss marketing for manufacturers and how marketing to attract the younger generation is needed.

Info and Links

New Way Growth - Think Bigger | Act Faster | Grow Smarter

Build - We help established businesses create a solid foundation for growth and success. We work on building out business plans, identifying ways to improve customer acquisition, and establishing the company's brand identity.

Grow - We work with businesses that are looking to grow and scale up. We work on refining the value proposition, taking advantage of new market opportunities, increasing sales and customer satisfaction, and optimising processes to maximise efficiency.

Scale - For businesses looking to scale and take advantage of a growing market opportunity, we're here to support you with our expertise in creating go-to-market strategies, customer acquisition tactics, streamlining processes, and creating scalable systems.

🎯 Interruption and Intent Marketing

🎯 Pay Per Click Ads (Google, FB, YouTube)

🎯 Search Engine Optimisation SEO

🎯 Voice Marketing and AI

🎯 Social Media Management

🎯 Social Media Copywriting Service

🎯 Business Growth Programmes

VISIT | https://www.newwaygrowth.com

JOIN | Access to Exclusive Content, Networking and a great bunch of people. - click here: https://www.facebook.com/groups/BusinessGrowthAcademyUK/

FOLLOW | https://www.facebook.com/AdamPayneFInstLM

SUBSCRIBE | https://bit.ly/nwgytube

You want to be working on high priority projects that move the needle, but getting distracted by low-priority requests makes this hard. Bottom line, you are losing money by not focusing your energy where it needs to go the most. Save more time by focusing on your highest priority work.

Info and Links

New Way Growth - Think Bigger | Act Faster | Grow Smarter

Build - We help established businesses create a solid foundation for growth and success. We work on building out business plans, identifying ways to improve customer acquisition, and establishing the company's brand identity.

Grow - We work with businesses that are looking to grow and scale up. We work on refining the value proposition, taking advantage of new market opportunities, increasing sales and customer satisfaction, and optimising processes to maximise efficiency.

Scale - For businesses looking to scale and take advantage of a growing market opportunity, we're here to support you with our expertise in creating go-to-market strategies, customer acquisition tactics, streamlining processes, and creating scalable systems.

🎯 Interruption and Intent Marketing

🎯 Pay Per Click Ads (Google, FB, YouTube)

🎯 Search Engine Optimisation SEO

🎯 Voice Marketing and AI

🎯 Social Media Management

🎯 Social Media Copywriting Service

🎯 Business Growth Programmes

VISIT | https://www.newwaygrowth.com

JOIN | Access to Exclusive Content, Networking and a great bunch of people. - click here: https://www.facebook.com/groups/BusinessGrowthAcademyUK/

Prospecting – The Not-So-Secret Secret, to Increasing Sales

Prospecting is never easy. It is hard, it takes time, and it can be uncomfortable at times - but it’s always worth it.

When you prospect, you are going out into the world and finding potential clients that you can work with. Prospecting helps to bring in new clients and grow your business so that you can keep making money for years to come.

Info and Links

New Way Growth - Build | Grow | Scale

Build - We help established businesses create a solid foundation for growth and success. We work on building out business plans, identifying ways to improve customer acquisition, and establishing the company's brand identity.

Grow - We work with businesses that are looking to grow and scale up. We work on refining the value proposition, taking advantage of new market opportunities, increasing sales and customer satisfaction, and optimising processes to maximise efficiency.

Scale - For businesses looking to scale and take advantage of a growing market opportunity, we're here to support you with our expertise in creating go-to-market strategies, customer acquisition tactics, streamlining processes, and creating scalable systems.

🎯 Interruption and Intent Marketing

🎯 Pay Per Click Ads (Google, FB, YouTube)

🎯 Search Engine Optimisation SEO

🎯 Voice Marketing and AI

🎯 Social Media Management

🎯 Social Media Copywriting Service

🎯 Business Growth Programmes

VISIT | https://www.newwaygrowth.com

JOIN | Access to Exclusive Content, Networking and a great bunch of people. - click here: https://www.facebook.com/groups/BusinessGrowthAcademyUK/

FOLLOW | https://www.facebook.com/AdamPayneFInstLM

SUBSCRIBE | https://bit.ly/nwgytube

I came across this product on social media while I was browsing, and I was immediately drawn to the price. It seemed like such a good offer that I couldn't help but want to find out more. The thing is, when I started looking at the actual product and it's comparing it to the other leading products in the same field, it actually felt quite misleading.

I understand that marketing can be tricky, but it's important that you let people know what you're offering as clearly as possible so they don't feel mislead. I was excited about this product because of what it promised me as a customer, but when I looked into it deeper, it wasn't what it was saying, particularly on it's price comparison.

That's why I think you should always do your research before buying anything online — This was bad marketing my opinion, this why you should always do your due diligence when making purchase.

Little update, I mention the lifetime cost and then it goes up to $97, just to clarify that was $97/month

Info and Links

New Way Growth - Build | Grow | Scale

Build - We help established businesses create a solid foundation for growth and success. We work on building out business plans, identifying ways to improve customer acquisition, and establishing the company's brand identity.

Grow - We work with businesses that are looking to grow and scale up. We work on refining the value proposition, taking advantage of new market opportunities, increasing sales and customer satisfaction, and optimising processes to maximise efficiency.

Scale - For businesses looking to scale and take advantage of a growing market opportunity, we're here to support you with our expertise in creating go-to-market strategies, customer acquisition tactics, streamlining processes, and creating scalable systems.

🎯 Interruption and Intent Marketing

🎯 Pay Per Click Ads (Google, FB, YouTube)

🎯 Search Engine Optimisation SEO

🎯 Voice Marketing and AI

🎯 Social Media Management

🎯 Social Media Copywriting Service

🎯 Business Growth Programmes

VISIT | https://www.newwaygrowth.com

JOIN | Access to Exclusive Content, Networking and a great bunch of people. - click here: https://www.facebook.com/groups/BusinessGrowthAcademyUK/

FOLLOW | https://www.facebook.com/AdamPayneFInstLM

SUBSCRIBE | https://bit.ly/nwgytube

I get asked so many times "why do businesses need a strategy?", especially smaller businesses. There's seems to be a view that the smaller the business the less strategy planning they have to do.

Logical in a sense. Big Misconception!

Info and Links

New Way Growth - Build | Grow | Scale

Build - We help established businesses create a solid foundation for growth and success. We work on building out business plans, identifying ways to improve customer acquisition, and establishing the company's brand identity.

Grow - We work with businesses that are looking to grow and scale up. We work on refining the value proposition, taking advantage of new market opportunities, increasing sales and customer satisfaction, and optimising processes to maximise efficiency.

Scale - For businesses looking to scale and take advantage of a growing market opportunity, we're here to support you with our expertise in creating go-to-market strategies, customer acquisition tactics, streamlining processes, and creating scalable systems.

🎯 Interruption and Intent Marketing

🎯 Pay Per Click Ads (Google, FB, YouTube)

🎯 Search Engine Optimisation SEO

🎯 Voice Marketing and AI

🎯 Social Media Management

🎯 Social Media Copywriting Service

🎯 Business Growth Programmes

VISIT | https://www.newwaygrowth.com

JOIN | Access to Exclusive Content, Networking and a great bunch of people. - click here: https://www.facebook.com/groups/BusinessGrowthAcademyUK/

FOLLOW | https://www.facebook.com/AdamPayneFInstLM

SUBSCRIBE | https://bit.ly/nwgytube

Welcome to the Keeping it Business podcast, in this episode we discuss everything from SEO basics to how to plan your future as a content marketing machine. We're joined by our lead SEO specialist, Jim Fletcher, so let's get started!

We're going to be covering a few of the questions that have been submitted

What is the benefit of using descriptive URLs?

Can you give us some tips on content optimization?

Does Google struggle with SEO from a redirect to their main site co.uk (or vice versa), can it hurt your SEO?

What is best practice for blogs? For example, should I extract blogs from my GMB and use them on my website instead, or vice-versa?

What is best practice for your page title?

Finally, do keywords need to be italicized or bolded in order for them to work properly?

Info and Links

New Way Growth - Build | Grow | Scale

Build - We help established businesses create a solid foundation for growth and success. We work on building out business plans, identifying ways to improve customer acquisition, and establishing the company's brand identity.

Grow - We work with businesses that are looking to grow and scale up. We work on refining the value proposition, taking advantage of new market opportunities, increasing sales and customer satisfaction, and optimising processes to maximise efficiency.

Scale - For businesses looking to scale and take advantage of a growing market opportunity, we're here to support you with our expertise in creating go-to-market strategies, customer acquisition tactics, streamlining processes, and creating scalable systems.

🎯 Interruption and Intent Marketing

🎯 Pay Per Click Ads (Google, FB, YouTube)

🎯 Search Engine Optimisation SEO

🎯 Voice Marketing and AI

🎯 Social Media Management

🎯 Social Media Copywriting Service

🎯 Business Growth Programmes

VISIT | https://www.newwaygrowth.com

JOIN | Access to Exclusive Content, Networking and a great bunch of people. - click here: https://www.facebook.com/groups/BusinessGrowthAcademyUK/

FOLLOW | https://www.facebook.com/AdamPayneFInstLM

SUBSCRIBE | https://bit.ly/nwgytube

Welcome to the Keeping It Business, your business and marketing podcast with a focus on strategy and results.

In this episode we'll be discussing Automation of the Customer Value Journey, and advanced Automation with AI and Chat. 

Info and Links

New Way Growth - Build | Grow | Scale

Build - We help established businesses create a solid foundation for growth and success. We work on building out business plans, identifying ways to improve customer acquisition, and establishing the company's brand identity.

Grow - We work with businesses that are looking to grow and scale up. We work on refining the value proposition, taking advantage of new market opportunities, increasing sales and customer satisfaction, and optimising processes to maximise efficiency.

Scale - For businesses looking to scale and take advantage of a growing market opportunity, we're here to support you with our expertise in creating go-to-market strategies, customer acquisition tactics, streamlining processes, and creating scalable systems.

🎯 Interruption and Intent Marketing

🎯 Pay Per Click Ads (Google, FB, YouTube)

🎯 Search Engine Optimisation SEO

🎯 Voice Marketing and AI

🎯 Social Media Management

🎯 Social Media Copywriting Service

🎯 Business Growth Programmes

VISIT | https://www.newwaygrowth.com

JOIN | Access to Exclusive Content, Networking and a great bunch of people. - click here: https://www.facebook.com/groups/BusinessGrowthAcademyUK/

FOLLOW | https://www.facebook.com/AdamPayneFInstLM

SUBSCRIBE | https://bit.ly/nwgytube

I'm sure you've heard the 3Ms of marketing before — Marketing, Messaging, and Media.

They're the three things described as making up a successful marketing campaign. In fact they’re involved in every good marketing campaign.

Key Points: -

- Market

- Message

- Media

Info and Links

New Way Growth - Build | Grow | Scale

Build - We help established businesses create a solid foundation for growth and success. We work on building out business plans, identifying ways to improve customer acquisition, and establishing the company's brand identity.

Grow - We work with businesses that are looking to grow and scale up. We work on refining the value proposition, taking advantage of new market opportunities, increasing sales and customer satisfaction, and optimising processes to maximise efficiency.

Scale - For businesses looking to scale and take advantage of a growing market opportunity, we're here to support you with our expertise in creating go-to-market strategies, customer acquisition tactics, streamlining processes, and creating scalable systems.

🎯 Interruption and Intent Marketing

🎯 Pay Per Click Ads (Google, FB, YouTube)

🎯 Search Engine Optimisation SEO

🎯 Voice Marketing and AI

🎯 Social Media Management

🎯 Social Media Copywriting Service

🎯 Business Growth Programmes

VISIT | https://www.newwaygrowth.com

JOIN | Access to Exclusive Content, Networking and a great bunch of people. - click here: https://www.facebook.com/groups/BusinessGrowthAcademyUK/

FOLLOW | https://www.facebook.com/AdamPayneFInstLM

SUBSCRIBE | https://bit.ly/nwgytube

Growth planning is an essential business practice that often flies under the radar. We tend to think about growth as something that happens magically, overnight; or by throwing cash at a problem; or with a simple stroke of genius.

Growth planning is about envisioning your business's future and then creating a plan to launch your brand into that future.

Key Takeaways

• Planning for Growth
• Cash
• Forecasting

Info and Links

New Way Growth - Build | Grow | Scale

Build - We help established businesses create a solid foundation for growth and success. We work on building out business plans, identifying ways to improve customer acquisition, and establishing the company's brand identity.

Grow - We work with businesses that are looking to grow and scale up. We work on refining the value proposition, taking advantage of new market opportunities, increasing sales and customer satisfaction, and optimising processes to maximise efficiency.

Scale - For businesses looking to scale and take advantage of a growing market opportunity, we're here to support you with our expertise in creating go-to-market strategies, customer acquisition tactics, streamlining processes, and creating scalable systems.

🎯 Interruption and Intent Marketing

🎯 Pay Per Click Ads (Google, FB, YouTube)

🎯 Search Engine Optimisation SEO

🎯 Voice Marketing and AI

🎯 Social Media Management

🎯 Social Media Copywriting Service

🎯 Business Growth Programmes

VISIT | https://www.newwaygrowth.com

JOIN | Access to Exclusive Content, Networking and a great bunch of people. - click here: https://www.facebook.com/groups/BusinessGrowthAcademyUK/

FOLLOW | https://www.facebook.com/AdamPayneFInstLM

SUBSCRIBE | https://bit.ly/nwgytube

We're taking on two topics in this episode of New Way Growth. First, we're talking about cookies, and no—not the chocolate chip kind.

As consumers, we all know what cookies are, but many don't know that cookies aren't just used to store your login credentials. Cookies are used to track your web activity, and they've been a foundation of digital marketing since the dawn of the internet.

However, due to privacy concerns, Google has decided to remove third-party cookies, restricting the use of them by advertisers. As a result, if you've always used cookies for your digital marketing strategy, you could be in for a rude awakening when they disappear not too long from now.

So what do you do? We'll talk about it in this episode.

We're also discussing Google's Page Experience Signals update and how it's going to affect your website's rankings. The new update is focused on user experience and aims to give sites with high-quality content an advantage over those with more spammy content that may not be well-received by users.

We'll discuss what you can do to make sure your site is ready for these changes.

Info and Links

New Way Growth - Business Mentoring and Lead Generation Specialists for Entrepreneurs looking for Financial Stability, and Small Businesses looking to Scale and Increase Their Bottom Line. 

🎯 Interruption and Intent Marketing

🎯 Pay Per Click Ads (Google, FB, YouTube)

🎯 Search Engine Optimisation SEO

🎯 Voice Marketing and Chatbots

🎯 Social Media Management

🎯 Social Media Copywriting Service

🎯 Business Growth Programmes

VISIT | https://www.newwaygrowth.com

CONNECT | https://www.linkedin.com/in/adampaynefinstlm/

JOIN | Access to Exclusive Content, Networking and a great bunch of people. - click here: https://www.facebook.com/groups/BusinessGrowthAcademyUK/

FOLLOW | https://www.facebook.com/AdamPayneFInstLM

SUBSCRIBE | https://bit.ly/nwgytube

In this episode of the 'Keeping it Business' podcast the New Way Growth team discuss the Modern Growth Marketing Model.

The model that drives Modern Growth Marketing is the outcome of a future-facing strategic decision, and an end-to-end process. It's the integration between your lead generation and remarketing (and more) processes, and how they fit together with your business strategy. It’s a multi-channel approach to outbound marketing. It’s one that empowers your team, leveraging technology and automation to concentrate on high-value B2B sales leads.

Key Takeaways:

• Your Business
• Customer Initiated Touchpoints
• Lead Gen (Short Term)
• Lead Gen (Long Term)
• Remarketing

Info and Links

New Way Growth

Business Mentoring and Lead Generation Specialists for Entrepreneurs looking for Financial Stability, and Small Businesses looking to Scale and Increase Their Bottom Line. 

🎯 Interruption and Intent Marketing

🎯 Pay Per Click Ads (Google, FB, YouTube)

🎯 Search Engine Optimisation SEO

🎯 Voice Marketing and Chatbots

🎯 Social Media Management

🎯 Social Media Copywriting Service

🎯 Business Growth Programmes

VISIT | https://www.newwaygrowth.com

CONNECT | https://www.linkedin.com/in/adampaynefinstlm/

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In this episode I'm talking with Raam Shanker, Engineer, Entrepreneur and Business Owner of Equitus Engineering.

Our Vision is a better engineered world, Our Mission is to help people excel at what they do. Equitus is a combination of two words; equilibrium, meaning a state of balance and stability, and impetus meaning the force that makes things happen. It is also an allusion to the word equity, with the intention of being fair and impartial to everyone we deal with.

Content:

• The Vision at 9 Years Old
• Engineering in India
• Engineering Education - India vs UK
• 1st Role In Engineering
• For-seeing the Problem - Applying Technology and Engineering
• The Definition of Innovation
• Sustainability
• The World of Collaboration
• Equitus Engineering 

Raam Shanker LinkedIn - https://www.linkedin.com/in/raamshanker/

Equitus Engineering Website - https://equitusengineering.com/

Twitter - https://twitter.com/EquitusEngg

Instagram - https://www.instagram.com/equituseng/

Info and Links

New Way Growth

Business Mentoring and Lead Generation Specialists for Entrepreneurs looking for Financial Stability, and Small Businesses looking to Scale and Increase Their Bottom Line. 

🎯 Interruption and Intent Marketing

🎯 Pay Per Click Ads (Google, FB, YouTube)

🎯 Search Engine Optimisation SEO

🎯 Voice Marketing and Chatbots

🎯 Social Media Management

🎯 Social Media Copywriting Service

🎯 Business Growth Programmes

VISIT | https://www.newwaygrowth.com

CONNECT | https://www.linkedin.com/in/adampaynefinstlm/

JOIN | Access to Exclusive Content, Networking and a great bunch of people. - click here: https://www.facebook.com/groups/BusinessGrowthAcademyUK/

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As Business Owners, we’re all trying to come up with the next big marketing idea. But why are we so afraid to take a risk? Why do we continue to promote the same boring strategies that everyone is using?

In this New Way Growth Live session, we’re going to talk about two aspects of how to stand out by being different including Interruption and intent marketing.

We’re going to dive into examples of unique marketing that caught the attention of their target audience and did well, as well as a brief rundown of what intent marketing is, how it works and why it's important.

• Interruption marketing is when you interrupt someone's day with an ad for your product or service. It's the old way of doing things and it's losing appeal as attention spans get shorter and consumers desire more control over their buying experience.
• Intent data is a powerful tool for marketers as they seek to understand their buyers' needs at each stage of their journey. When you know what people are thinking and feeling, you can engage with them in relevant ways in the right place at the right time.

The most powerful marketing focuses on building trust through helping your customer solve their problems. When your marketing is focused on helping people and not on selling them something, customers will naturally engage with you.

Info and Links

 New Way Growth

Business Mentoring and Customer Acquisition Specialists for Entrepreneurs looking for Financial Stability, and Small Businesses looking to Scale and Increase Their Bottom Line. 

🎯 Interruption and Intent Marketing

🎯 Pay Per Click Ads (Google, FB, YouTube)

🎯 Search Engine Optimisation SEO

🎯 Voice Marketing and Chatbots

🎯 Social Media Management

🎯 Social Media Copywriting Service

🎯 Business Growth Programmes

VISIT | https://www.newwaygrowth.com

CONNECT | https://www.linkedin.com/in/adampaynefinstlm/

JOIN | Access to Exclusive Content, Networking and a great bunch of people. - click here: https://www.facebook.com/groups/BusinessGrowthAcademyUK/

FOLLOW | https://www.facebook.com/AdamPayneFInstLM

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Data is fantastic because it allows us to look at our business in an objective way. It helps us understand how we're doing, what's working, and what isn't. It gives us the tools we need to make intelligent decisions about the future of our business.

It's easy to get carried away when you don't have a system in place for data collection and analysis. But if you want to be a successful business owner, you need to learn how to use the information that is available to you. It's one of the most important skills you can have.

Key Takeaways:

• Measurables Drive Improvement
• The Right Measures Create Accountability
• Clear and Purposeful Numbers create a Sense of Clarity and Purpose
• Problems are Solved Faster with numbers

Info and Links

New Way Growth

Business Mentoring and Customer Acquisition Specialists for Entrepreneurs looking for Financial Stability, and Small Businesses looking to Scale and Increase Their Bottom Line. 

🎯 Interruption and Intent Marketing

🎯 Pay Per Click Ads (Google, FB, YouTube)

🎯 Search Engine Optimisation SEO

🎯 Voice Marketing and Chatbots

🎯 Social Media Management

🎯 Social Media Copywriting Service

🎯 Business Growth Programmes

VISIT | https://www.newwaygrowth.com

CONNECT | https://www.linkedin.com/in/adampaynefinstlm/

JOIN | Access to Exclusive Content, Networking and a great bunch of people. - click here: https://www.facebook.com/groups/BusinessGrowthAcademyUK/

FOLLOW | https://www.facebook.com/AdamPayneFInstLM

SUBSCRIBE | https://bit.ly/nwgytube

Repurposing content is an excellent way to squeeze more value out of your original ideas and make them worth more to you in the long run. Simply put, repurposing means taking your content and reworking it in different ways so that it can reach new audiences—and bring more traffic and exposure to you as a blogger and business owner.

Info and Links

New Way Growth

Business Mentoring and Client Acquisition Specialists - We Fix the Gap Between Financial Freedom and the Reality of Hardship for Small Business Owners and Entrepreneurs

🎯 Strategic & Tactical Growth Programmes

🎯 Digital Marketing

🎯 Pay Per Click Ads (Google, FB, YouTube)

🎯 Search Engine Optimisation SEO

🎯 Voice Marketing and Chatbots

🎯 Social Media Management

🎯 Social Media Accelerator

🎯 Business Mentoring

VISIT | https://www.newwaygrowth.com

CONNECT | https://www.linkedin.com/in/adampaynefinstlm/

JOIN | Access to Exclusive Content, Networking and a great bunch of people. - click here: https://www.facebook.com/groups/BusinessGrowthAcademyUK/

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You probably come across these Sales Stats...

48% of sales people never follow up with a prospect

• 25% of sales people make a second contact and stop
• 12% of sales people only make three contacts and stop
• Only 10% of sales people make more than three contacts
• 2% of sales are made on the first contact
• 3% of sales are made on the second contact
• 5% of sales are made on the third contact
• 10% of sales are made on the fourth contact
• 80% of sales are made on the fifth to twelfth contact

what if I told they were made up....

But this one thing is crucial listen and find out

Info and Links

New Way Growth

Business Mentoring and Client Acquisition Specialists - We Fix the Gap Between Financial Freedom and the Reality of Hardship for Small Business Owners and Entrepreneurs

🎯 Strategic & Tactical Growth Programmes

🎯 Digital Marketing

🎯 Pay Per Click Ads (Google, FB, YouTube)

🎯 Search Engine Optimisation SEO

🎯 Voice Marketing and Chatbots

🎯 Social Media Management

🎯 Social Media Accelerator

🎯 Business Mentoring

VISIT | https://www.newwaygrowth.com

CONNECT | https://www.linkedin.com/in/adampaynefinstlm/

JOIN | Access to Exclusive Content, Networking and a great bunch of people. - click here: https://www.facebook.com/groups/BusinessGrowthAcademyUK/

FOLLOW | https://www.facebook.com/AdamPayneFInstLM

SUBSCRIBE | https://bit.ly/BGAUKyoutube