Seriously Social Podcast

In this episode, join Lorenzo and Kaushal Kakadia as they share their thoughts on the looming TikTok ban, the rise of social commerce, and Social Media ROI strategies.

Discover the power of first-party data, embrace the trend towards longer content, and dive into the essence of authenticity in the digital realm.

Join the conversation to stay ahead of the curve in leveraging these trends for business success.

In this episode, join Lorenzo and Kaushal as they unpack the latest social media updates and insights, explore Amazon's potential social platform, YouTube Shorts' continued relevance, and the concept of surprise and delight strategy in marketing.

Discover the concept of surprise and delight strategy in social media marketing and its role in building brand loyalty. Dive into the analysis of Super Bowl commercials and how brands leverage social media trends to create impactful advertisements.

Join the conversation to gain insights into the intersection of social media and branding, and how businesses can capitalize on these trends for success.

In this episode, delve into 2023's pivotal lessons with Kaushal and Lorenzo. From the resurgence of organic social media to the surge in short-form videos, explore key trends shaping 2024. Gain insights on AI integration, mental health awareness, and privacy concerns while discovering tips for business success on social media. Join the conversation for insights into navigating the ever-evolving social media landscape and thriving in 2024.

In this episode, Lorenzo, Kaushal, and special guest Andrew Eklund explore the impact of AI on businesses, employment, its evolving dynamics with human interaction, and its role in precision marketing.

In this episode, Kaushal and Lorenzo delve into a variety of topics, including the Meta Connect Conference 2023, advancements in AI implementation on social platforms and six quick tips for businesses to thrive on social media.

Welcome to "Seriously Social," a podcast hosted by Kaushal Kakadia and Lorenzo Johnson.

In this episode, Lorenzo and Kaushal delve into a variety of pressing issues and captivating advancements in the realm of social media.

Join the conversation as they share their insights on Elon Musk's controversial stance on free speech, the game-changing AI features coming to LinkedIn, and effective TikTok strategies for success.

Stay tuned as they provide valuable insights and expert opinions on this evolving social media landscape. Whether you're a seasoned marketer or just getting started, this episode offers a wealth of knowledge to help you navigate the ever-changing world of social media.

Welcome to "Seriously Social," a podcast hosted by Kaushal Kakadia and Lorenzo Johnson.

In this episode Lorenzo and Kaushal discuss some of the hottest topics, trends and exciting developments in the world of social media. Their initial thoughts on Threads, its potential and strategic use for brands.

Providing valuable insights into the evolving social media landscape, impact of Barbie's nostalgic marketing success, and the opportunities for brands and creators in the ever-growing TikTok ecosystem

Welcome to "Seriously Social," a podcast hosted by Kaushal Kakadia and Lorenzo Johnson.

In this episode, they dive into the dynamic world of social media, exploring current happenings, noteworthy brands, and the essential lessons learned from entrepreneurship. They also discuss the impact of social media on perspectives, the significance of targeting and creativity, and provide insights into effective marketing strategies.

Join them as they share valuable lessons and insights gained as business owners, examining the influence of fear and the power of positivity.

Don't miss this engaging and informative episode that offers a fresh perspective on social media and entrepreneurship.

Join Kaushal Kakadia and Lorenzo Johnson on "Seriously Social" as they navigate the dynamic world of social media and AI, providing insights, updates, and practical strategies for businesses, brands, and individuals.

Stay ahead of the curve and uncover the latest trends shaping the social media landscape.

Don't miss out on this podcast episode that combines industry expertise with engaging discussions.

Introducing "Seriously Social" - a podcast hosted by Kaushal Kakadia and Lorenzo Johnson, where they dive into the ever-evolving world of social media platforms, AI, and how brands leverage influencers and creators.

In this episode Kaushal and Lorenzo, provide valuable discussions around those topics and other insightful ideas

From Twitter's future when Elon Musk's acquisition to the looming TikTok Ban.

Kaushal and Lorenzo of Sociallyin cover a range of topics in this Seriously Social Podcast episode, including the role of AI and chatbots and navigating layoffs and company culture.

Kaushal and Lorenzo of SociallyIn discuss what’s trending and significant industry updates in the big platforms in social media from Meta, Tiktok, Youtube, and Twitter) in the latest episode of Seriously Social Podcast!

Greg McCarthy took one of the first college-level social media classes offered back in 2013 and from there his career took flight. Listen to Greg discuss how he turned an internship into an opportunity that set his career on the path he is on today. 

Alana Sharp dives into the ins and outs of being the social media director at Church of the Highlands in the latest episode of the Seriously Social Podcast!

In this episode, Director Of Marketing and Communications at NTI, Mike Sanders, discusses the innovative ways NTI has developed an online presence. From influencer engagements with Portugal the Man and the cast of Breaking Bad, to more traditional medias like TV and radio, Mike has leveraged it all to get the word out about NTI. 

Dive into the video game marketing landscape with guest speaker Dwayne Waite Jr. of Schell Games on the latest episode of the Seriously Social Podcast. Find out what Dwayne’s day-to-day life in video game marketing looks like and how he approaches the landscape in an innovative way. You’ll get a glimpse of the strategies behind the release of new titles on social and how Dwayne takes it all in stride with a plan to reach customers all around the globe. Listen now!

After spending over a decade in the social media space, Laura DePeters of the American Cancer Society is sharing her incredible social media insight, including a wealth of information about how the American Cancer Society is utilizing social media for brand awareness and fundraising through a global health crisis.  In this episode, Laura also gives us a glimpse into how the American Cancer Society has structured their social media profiles and communities to effectively reach their audience around the globe. 

Biomedical Neuroscience PhD Candidate turned bar owner, Rylie Hightower, reveals her motivation behind opening a space where educational and professional development is encouraged! Hear about how Rylie tackled the complicated world of social media marketing to pack the house and turn Lumbar into a Birmingham staple. 

0:15: Introduction of our guest: Rylie Hightower

0:50: Rylie's background in social media and how she got involved with Lumbar. 

5:05: How Rylie has made the space effective as a collaborative environment, perfect for idea cultivation. 

7:30: Why Rylie has chosen to stay closed inside during COVID-19.

8:25: How Rylie is utilizing social media marketing for Lumbar and how her strategy has shifted over the last couple years. 

9:55: Sticking to the basics on social to avoid confusion during lockdown.

11:30: Rylie talks about paid advertising and the frequency of her posting.

14:10: Rylie's take on the best approach to social media management.

16:19: How Rylie handles photography for Lumbar.

18:45: Tiktok and Lumbar: How Rylie wants to embrace the TikTok platform as an outlet for creative energy through marketing.

19:45: Rylie's favorite social media platforms.

21:40: Conclusion

From copywriting for brands on Myspace to becoming Experian's first social media manager to running global campaigns, Mike Delgado has done it all! In the episode, Mike delves deep into the challenges of marketing and social listening amidst a global health crisis and in the face of outward racism on social platforms. Mike also reveals the details of Experian's global marketing strategy, how they structure their different accounts, and how to utilize different languages to communicate in a native way with international audiences. 

Take a look inside the mind of the woman behind the social media for the University of Michigan, Nikki Sunstrum. The University of Michigan is among the greatest academic institutions in the world. Attracting top-tier faculty and researchers, Umich stands out as a leader in biomedical science, engineering, medicine, law, business, economics, political science, psychology, and so much more!

The United States' 87th-oldest institution of higher learning tackles the newest form of communication - Social Media! 

Social Media Manager, Charissa Carnall, goes into detail about what it takes to build and run a well-known university's social presence. From strategy, to different platform voices, to seasonal engagement changes; Charissa gives a comprehensive view of Samford's approach to the ever-changing world of social media. 

Meet Keith - Founder and CEO of Sociallyin and host of the Seriously Social Podcast! 

Be on the lookout for a new episode of Seriously Social every 2 weeks starting Monday, June 8th!