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Kenny Soto's Digital Marketing Podcast

Kenny Soto's Digital Marketing Podcast

By Kenny Soto
Digital marketing doesn' t need to be hard—especially when there are plenty of successful marketers out there in the world. Through my digital marketing podcast, I interview the world's best digital marketers to help you succeed. Tune in and learn all about content marketing, SEO, social media marketing, PR, media buying, and more.
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Currently playing episode

Episode #14 - Could A Mastermind Group Elevate Your Marketing? - Interview with Liz Scully

Kenny Soto's Digital Marketing Podcast

Episode #14 - Could A Mastermind Group Elevate Your Marketing? - Interview with Liz Scully

Kenny Soto's Digital Marketing Podcast

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Episode #18 - How Does AI Relate to Marketing and PR? - Interview with Martin Waxman, Professor & LinkedIn Learning Instructor
“When you think of it the AI is just another intermediary that a marketer at their disposable…” Martin Waxman is a LinkedIn Learning Instructor and he is a social media and digital strategy adjunct prof. Although his roots are in PR and the creative arts, Martin also conducts AI research. He is also the co-host of the Inside PR podcast, a past-chair of PRSA Counselors Academy, and a past-president of CPRS Toronto. Lastly, Martin is a published novelist and storyteller, the founder of three agencies, and an ex-journalist and ad copywriter. In this episode, we talk about Martin’s professional background, how marketing has changed throughout the decades, how his AI research helps his marketing, what he recommends marketers should be learning to prepare for the future, and more. LinkedIn Learning free Digital Marketing Certificate/Learning Path: https://opportunity.linkedin.com/skills-for-in-demand-jobs Martin’s Master's Thesis (at the top of the blog post summarizing it, you'll find a link to a PDF of the paper). Subscribe to his Digital Marketing Trends newsletter. Book on AI that Martin mentioned: You Look Like a Thing and I Love You: How Artificial Intelligence Works and Why It's Making the World a Weirder Place by Janelle Shane Connect with Martin on Twitter, LinkedIn, and at www.MartinWaxman.com. Connect with me at: KennySoto.com Send requests for specific topics to be covered to my Instagram!
38:41
October 23, 2020
Episode #17 - How to Create a Career as a Marketing Consultant - Interview with Brian Honigman
Brian Honigman is a marketing consultant helping NGOs, media brands, and tech companies succeed with their strategy around digital marketing, content marketing, and social media. Brian is also an adjunct professor at New York University's School of Professional Studies, an instructor at Skillshare and LinkedIn Learning, and a contributor to the Wall Street Journal, Forbes, and the Next Web. Named a "digital marketing expert" by Entrepreneur.com and a "top social media pro" by Social Media Examiner, Brian delivers strategic consulting, coaching, and training for marketers and leaders at the United Nations, the Weather Company, Medium, Asana, NATO, People Magazine, Taboola, Sprout Social, Percolate, Wix, Adobe and others. We go over what it means to be a marketing consultant and how people get started on launching this often under-appreciated career path. This episode is a personal favorite of mine and I hope you enjoy listening to this episode as much as I enjoyed interviewing Brian. Connect with Brian at: BrianHonigman.com Connect with me at: KennySoto.com
28:51
October 16, 2020
Episode #16 - The Basics of Pinterest Marketing in 2020 - Interview with Lindsay Peragine
Lindsay Peragine is a business coach and marketing specialist that is particularly obsessed with Pinterest. She is the owner of the digital marketing agency, Key Lime Media, host of the Caffeinate & Create podcast, and the founder of the Chaos to Clarity Accelerator, where she helps take overwhelmed entrepreneurs from confused to crushing it with simplified, profitable offers and a killer marketing plan in 90 days! She confesses that she is a lover of coffee and good books, with a weakness for ice cream. As a wife and mom to two little ones, her passion is to help other female entrepreneurs grow their businesses without feeling overwhelmed, no matter what season of life they are in! In this episode we talked about all things Pinterest marketing! If you have a Pinterest account for your business or are thinking of using the platform for promoting your products or services, definitely check this episode out! Connect with Lindsay at: https://www.lindsayperagine.com/ Her Pinterest Calendar tool: https://bit.ly/2XbcIkk Her Pinterest: https://www.pinterest.com/LindsayPeragine/ Her Instagram: https://www.instagram.com/lindsayperagine/ Her Facebook: https://www.facebook.com/LindsayPeragine/ And here’s a link to Tailwind, the Pinterest scheduling tool Lindsay uses: http://bit.ly/2QaRvAv Connect with me at: KennySoto.com
24:26
October 14, 2020
Episode #15 - How To Get Started In Design & Creative Work - Interview with Stacy Angela Magallon
“Do things that you have no idea how to do because that is what’s going to make you into an asset in the future.” Stacy is a creative director at First Tech Fund, a non-profit dedicated to supporting NYC students from low income and underserved backgrounds, to ensure they have access to technology that will empower them to close the rampant digital divide gap. She also worked at VaynerMedia and M Booth, serving clients like Google, NIVEA, Lime-A-Rita, Johnson & Johnson's, and more. If you’re looking to learn more about marketing, graphic design, and what it means to be a high-performance creative, this episode is for you! We talked about how she got started in marketing, with her first professional gig being at VaynerMedia, the best practices for working in an agency-setting, how she keeps her creative design skills in tip-top shape, and more. Connect with Stacy at: http://stacymagallon.com Her Twitter: https://twitter.com/stacymagallon Her Instagram: https://www.instagram.com/magallonofmilk/ Her LinkedIn: https://www.linkedin.com/in/stacy-angela-magallon-957011104/ Connect with me at: www.KennySoto.com
27:50
October 6, 2020
Episode #14 - Could A Mastermind Group Elevate Your Marketing? - Interview with Liz Scully
“A funnel in essence is just a very simple way for people to get to know you.” - Liz Scully In today’s episode I am interviewing Liz Scully. Emmy award winning Liz Scully is a strategist that believes business should be ridiculously fun as well as highly effective. She runs Mastermind groups for herself and other well known coaches. She also trains coaches to run effective Masterminds. Bringing skills from over 20 years working on big Hollywood films, she helps brilliant minds achieve more together rather than alone. She's Irish, nomadic, and as confused as everyone else as to why she has an English accent. We talk about what a mastermind group is, what types of businesses benefit the most from mastermind groups, and how to promote them. You can connect with Liz at: www.rethinkcentral.com/kenny She also has a Facebook group for anyone who wants to learn more about MasterMind Groups: Masterminds for Fun and Profit - https://www.facebook.com/groups/MastermindForFunAndProfit
27:29
September 29, 2020
Episode #13 - Starting a podcast, personal branding, & how to start a speaking career - Interview with Matt Lebris
“There’s a difference between having a resource and being resourceful.” - Matt Lebris Matt LeBris is a born and raised NY'er who inevitably caught the hustler's spirit that fills his hometown streets. After working with Daymond John of Shark Tank for 3 years, Matt launched his own podcast, Decoding Success, and an NYC-based branding agency, 1B Branding. On the Decoding Success Podcast, Matt has been able to interview amazing guests like Grant Cardone, Dean Graziosi, Nicole Lapin, Dan Lok, and more. In this episode, we go over how Matt pitches to big-name guests, his definition of personal branding, how he got the opportunity to work for Daymond John for three years, and more. This is definitely my favorite interview to date and I hope you get as much value from it as I did! Connect with Matt at: Mattlebris.com
40:53
September 19, 2020
Episode #12 - Are you in the business of doing something that other people want?
“Nearly all companies exist to do something people want.” — Paul Graham You can find his essay here: http://www.paulgraham.com/wealth.html  In today's episode I announce the beginning of my own company (a one-man-show at the moment) and I go over a crucial question to think about as the core of any digital marketing effort: Are you in the business of doing something that other people want? As always, you can connect with me at www.KennySoto.com
11:39
September 11, 2020
Episode #11 - Remote Work, Project Management, & The Future of Work - Interview with Khandker Ahamed
“You need to differentiate yourself. That is how you dominate.” Khandker is a purpose-driven leader, who’s passionate about the future of work and building meaningful connections through empathetic and compassionate action. He is also the Co-founder of Kids Ivy Tutors, an educational organization on a mission to teach the future of work by connecting passion, mentorship, and in-demand 21st-century skills free of charge in schools. Through his work, Khandker has served over 2,000 students. Currently, Khandker is a project manager at Accenture. In today's episode, we talked about the challenges of remote work, getting a remote job, digital marketing as a universal skill for all professionals, and more. Connect with Khandker: https://www.khandkerahamed.com/ Find your SCORE chapter if you own a small business: https://www.score.org/ Additional resource for remote work: Arc.dev’s FAQs on remote work (https://arc.dev/w/remote-work-faqs) Task Management Software tools we mentioned: Microsoft Teams, ClickUp, Trello, Monday.com, Asana, HeySpace, Slack, Infolio, ToDoIst, Airtable
48:55
August 23, 2020
Episode #10 - Ads, Automation, & The End of 3rd Party Cookies - Interview with Scott Harward
“It doesn’t matter how much you know—it matters whether you know more and whether you’re willing to help.” Scott is a data-driven marketer that focuses on profit rather than impressions. He specializes in digital marketing, analytics, and automation. With over ten years of experience in the digital marketing industry, Scott has worked heavily in Google Ads and Facebook Ads, along with several other platforms. He cares deeply about helping people learn and grow to become successful. Connect with Scott on LinkedIn: www.linkedin.com/in/scott-harward/ To learn more about SEO: www.Moz.com To learn more about automated rules Google Ads: https://support.google.com/google-ads/answer/2472779 To learn more about Google Ads scripts: https://klientboost.com/ppc/adwords-scripts/ Free Scripts for Google Ads: http://www.freeadwordsscripts.com/ To start learning Google advertising’s and gaining Google ads certifications: https://skillshop.exceedlms.com/student/catalog/browse Here's an article that covers the BIG NEWS that was mentioned at the end of the episode: "The Death of the Third-Party Cookie: What Marketers Need to Know" https://blog.hubspot.com/marketing/third-party-cookie-phase-out
24:56
August 13, 2020
Episode #9 - Digital Marketing for Photographers in 2020 - Interview with Bertrand van der Berg
“Don’t let your gear be an excuse…” — Bertrand van der Berg In this episode of the podcast, I interview Bertrand van der Berg. Bertrand is a professional photographer, qualified mechanical engineer, and mostly rehabilitated web developer from South Africa. His career went from designing products, to marketing the products, to developing websites for these products to professional photographer. Through most of his life photography was a passion, but not his main income. That has changed over the last few years and he happily spends his time behind the lens now. His paid and published work includes fashion, beauty, editorial, portrait, and product photography for various publications both print and digital and he also does street photography. He has published photographs with established brands including The Sunday Times, Channel24, GoDaddy, DKNY, and Dior. View his photography at: https://bertrand1.com/ Want more nuggets of wisdom? Here’s a link to a related blog post on what we discussed: https://kennysoto.com/2020/03/the-purpose-of-a-portfolio/
29:17
August 11, 2020
Episode #8 - Career Design & Collecting Skills
Today I talk about career design and how you can use this job-hunting tactic to prepare yourself for the "next step." COVID-19 has certainly helped me reconsider a lot of things and it has helped me hone in on what I need to do to grow. Hopefully these thoughts I've been think help you. Let's connect at: www.KennySoto.com
20:00
August 8, 2020
Episode #7 - Why YOU Need A Website & How To Start
Today I talk about the importance of a website and how to start making one. I mention where to get your domain and hosting, how much of budget you will need to start with, and some plugins that you can use (if you're building using WordPress). If you enjoyed this episode, let's connect at www.KennySoto.com
21:16
August 2, 2020
Episode #6 - Interview With Sam Hysell of Nox Media
Hello everyone and welcome to episode #6 of Kenny Soto’s Digital Marketing Podcast. I’m your host Kenny Soto, and today we have our first podcast guest—Sam Hysell Now, this is when the podcast gets SERIOUS! Today’s guest is Sam Hysell. Sam is the founder of NOX Media, an agency that helps artists, entrepreneurs, and brands grow and convert audiences online. Sam is also the co-host of the Music Business Podcast and has experience working with and consulting a range of Fortune 100 companies, venture-backed startups, and industry titans/entrepreneurs. In this episode, we talk about digital marketing in the music industry, Instagram Reels and Tik Tok’s political issues, core skills a digital marketer needs to have in 2020, and more. You find Sam at: https://www.instagram.com/samhysell/ Listen to his Music Business Podcast at: https://www.instagram.com/musicbusinesspodcast/
21:05
July 29, 2020
Episode #5 - Are You a Writer?
In today's episode, I talk about writing... Writing is an essential skill that deserves its own podcast episode because it's an important skill for digital marketers and business professionals in general. I discuss where to find side-gigs to get started as a copywriter, how to become a better writer, blogs and experts to follow, and more. The book I mentioned this episode is On Writing: A Memoir of the Craft by Stephen King, which I highly recommend that you read if you want to take your writing more seriously! If you enjoyed this episode, let's connect at www.KennySoto.com
15:13
July 28, 2020
Episode #4 - Digital Marketing Skills to Learn
In today’s episode, I discuss the core skills needed to EARN a career in digital marketing, where to learn the skills for free (or at least for less than a college degree), and why these skills are important (generalization versus specialization). I mention various resources like Coursera’s Global Skills Index, Lean Six Sigma Project Management, Google Skillshop, SEMrush’s free courses on SEO, Facebook Blueprint, Shopify Academy, Marketo’s certification courses, and TrailHead by SalesForce. If want to read more on the topic of career design and gain the right skills in the digital marketing industry, check out this blog post. Here’s Scott Adam’s career advice blog post I mentioned, it discusses the “skills stack” and why being in the top 25% in two things is better than being in the top 1% in one thing. Thanks for listening and as always, share this episode with a colleague you think could also benefit from listening! You send questions and feedback here: https://anchor.fm/kennysoto/message
29:15
July 21, 2020
Episode #3 - How To Get A Job In 2020
Episode #3 of the podcast goes over how to get a job in 2020... In this episode I discuss: How did we to get a job before the internet, How the internet changed seeking employment, What are recruiters and hiring managers doing before considering you (Google + ATS), Who are you competing with, Personal branding + your resume, What I did to get a job at VaynerMedia, MyBest, & FreeUp, And how to get a digital marketing job with no experience (what I would do now)! Thanks again for supporting and listening to this podcast. I am truly grateful for your time. Let's connect at: www.KennySoto.com
29:32
July 19, 2020
Episode #2 - Who Is This Podcast For? Who Am I Speaking To?
In today's episode I answer two questions: Who is this podcast for? What is digital marketing? It's important that these two questions are answered now because it will help inform future listeners in how this podcast began and how it evolved over time. I'm really excited to go through this journey with you and share what I've learned (and what I'm learning) within the world of digital marketing.  If you want to connect with me, ask a question, or provide feedback, reach out to me at: www.KennySoto.com My Instagram My LinkedIn Thanks again for taking the time out of your day for listening and I look forward to learning alongside you!
15:35
July 18, 2020
Episode #1 - Welcome to My Podcast
This is episode one of my digital marketing podcast. I'm going to develop as I go but, if there's one thing I'm NOT going to do is make it boring. 😉
14:44
July 17, 2020
What is digital marketing, really?
This podcast is meant to answer a very tough question. Sometimes I also ask myself this question too! Yet, using my own professional experience from the past and the lessons I'm learning on a daily basis, I discuss the answer—which is constantly changing. If you're interested in digital marketing in anyway, tune snd and let's have a conversation!
00:50
July 16, 2020