Digital marketing doesn' t need to be hard—especially when there are plenty of successful marketers out there in the world. Through my digital marketing podcast, I interview the world's best digital marketers to help you succeed. Tune in and learn all about content marketing, SEO, social media marketing, PR, media buying, and more.
Filippo manages marketing for StashAway, the leading digital wealth manager in South-East Asia. He is responsible for all marketing and growth channels with the goal of empowering people to accumulate and manage wealth for the long-term. Before StashAway, he co-founded a successful creative agency in Italy. Additionally, he lectures at universities and hosts seminars on brand positioning, promotional strategies, and effective communication.
In this episode, we talk about why he shifted from agency-life to working on the product side of marketing, the challenges that come from marketing in the financial technology space, considerations to think about when marketing in the APAC region, growth loops, what it takes to become a CMO, and more.
Connect with Filippo at: https://www.linkedin.com/in/filippostefanelli/
Educational resources that were mentioned in this episode:
Andrew Chen’s growth hacking newsletter
Lenny Rachitsky’s product marketing and growth newsletter
Brain Balfour's growth, strategy and user acquisition blog
The Reforge career accelerator program
Seth Godin’s altMBA
“I write to find out what I know and what I don’t know, like writing is thinking to me.”
Eric Jorgenson is a startup growth guy and writer. He is on the founding team of Zaarly, and has been publishing online since 2014. His business blog, Evergreen, has educated and entertained over a million readers. Eric is on a quest to create (and eat) the perfect sandwich. He tweets at @ericjorgenson and publishes new pieces and projects on ejorgenson.com. And he is also the author of The Almanack of Naval Ravikant: A guide to wealth and happiness.
Get a copy of Eric’s book here: https://www.navalmanack.com/
Connect with Eric at: https://www.ejorgenson.com/
Find him on Twitter: https://twitter.com/EricJorgenson/
Read Eric’s business blog: https://medium.com/evergreen-business-weekly/
Other books mentioned by Eric:
Ogilvy on Advertising by David Ogilvy
Scientific Advertising by Claude Hopkins
The Jobs-to-be-Done Handbook: Practical techniques for improving your application of Jobs-to-be-Done by Chris Spiek and Bob Moesta
Demand-Side Sales 101: Stop Selling and Help Your Customers Make Progress by Bob Moesta
The essential list of books written by Clayton M. Christensen
Poor Charlie's Almanack: The Wit and Wisdom of Charles T Munger
Principles: Life and Work by Ray Dalio
Other blogs mentioned by Eric:
Startup world essays by Paul Graham (my personal favorite and one that I’ve read several times is called “Wealth”)
Venture Hacks, Naval Ravikant’s Blog
25iq by Tren Griffin
Wait But Why
“People buy what they remember.”
Jerry Louis is a seasoned marketer with 6 years of experience and he is currently a senior creative at The SpringHill Company. As a copywriter, he has worked with several amazing clients—Jordan, Sprite, FOX Sports, McDonald's, Pepsi, and Best Buy to name a few. Additionally, he is also a fellow alum of the city college of new york and a good friend of mine.
In this episode, we talk about the fundamentals of copywriting, the purpose of advertising, how to harness your creative energy, how to get into a copywriting career, books that can help you with your writing, and more.
Jerry’s work portfolio: https://www.jerryrlouis.com/
Jerry’s LinkedIn: https://www.linkedin.com/in/jrlouis/
Jerry’s Instagram: https://www.instagram.com/j.r.louis/
Books he mentioned to get better at copywriting and advertising:
The Advertising Concept Book: Think Now, Design Later by Pete Barry
Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads by Luke Sullivan
Junior: Writing Your Way Ahead In Advertising Kindle Edition by Thomas Kemeny
If you have a specific request for future episodes, please contact me at: www.kennysoto.com/contact/
Damon Burton is the owner of an international search engine marketing company, SEO National. After founding the company 14 years ago, he has worked with NBA teams, Inc 5000 companies, and Shark Tank featured businesses. As a search engine marketing expert, Damon writes for Forbes, has been featured in Entrepreneur Magazine, BuzzFeed, and USA Weekly. He is also the author of the book Outrank: Your Guide to Making More Online by Showing Up Higher on Search Engines and Outranking Your Competition.
In this episode, we talk about how he got into marketing, his experience as the owner of an SEO company, the usefulness and advantages of SEO, how to hire an SEO agency, his process for implementing an SEO strategy, and much more.
Damon’s LinkedIn: https://www.linkedin.com/in/damonburton/
Damon’s Website: https://www.damonburton.com/
Damon’s SEO book: https://www.freeseobook.com/
His company: SEONational.com/
Other books he’s mentioned:
The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It by Michael E. Gerber
The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich by Tim Ferriss
His recommended resource for SEO beginners: www.Moz.com/
SEO tools mentioned in the podcast:
SEO Power Suite, SEO spyglass, and site-auditor tool from Link-assistant.com
Webmeup.com for backlink auditing
Content creation tools mentioned:
“When you think of it the AI is just another intermediary that a marketer at their disposable…”
Martin Waxman is a LinkedIn Learning Instructor and he is a social media and digital strategy adjunct prof.
Although his roots are in PR and the creative arts, Martin also conducts AI research. He is also the co-host of the Inside PR podcast, a past-chair of PRSA Counselors Academy, and a past-president of CPRS Toronto. Lastly, Martin is a published novelist and storyteller, the founder of three agencies, and an ex-journalist and ad copywriter.
In this episode, we talk about Martin’s professional background, how marketing has changed throughout the decades, how his AI research helps his marketing, what he recommends marketers should be learning to prepare for the future, and more.
LinkedIn Learning free Digital Marketing Certificate/Learning Path: https://opportunity.linkedin.com/skills-for-in-demand-jobs
Martin’s Master's Thesis (at the top of the blog post summarizing it, you'll find a link to a PDF of the paper).
Subscribe to his Digital Marketing Trends newsletter.
Book on AI that Martin mentioned: You Look Like a Thing and I Love You: How Artificial Intelligence Works and Why It's Making the World a Weirder Place by Janelle Shane
Connect with Martin on Twitter, LinkedIn, and at www.MartinWaxman.com.
Connect with me at: KennySoto.com
Send requests for specific topics to be covered to my Instagram!
Brian Honigman is a marketing consultant helping NGOs, media brands, and tech companies succeed with their strategy around digital marketing, content marketing, and social media. Brian is also an adjunct professor at New York University's School of Professional Studies, an instructor at Skillshare and LinkedIn Learning, and a contributor to the Wall Street Journal, Forbes, and the Next Web. Named a "digital marketing expert" by Entrepreneur.com and a "top social media pro" by Social Media Examiner, Brian delivers strategic consulting, coaching, and training for marketers and leaders at the United Nations, the Weather Company, Medium, Asana, NATO, People Magazine, Taboola, Sprout Social, Percolate, Wix, Adobe and others.
We go over what it means to be a marketing consultant and how people get started on launching this often under-appreciated career path. This episode is a personal favorite of mine and I hope you enjoy listening to this episode as much as I enjoyed interviewing Brian.
Connect with Brian at: BrianHonigman.com
Connect with me at: KennySoto.com
Lindsay Peragine is a business coach and marketing specialist that is particularly obsessed with Pinterest. She is the owner of the digital marketing agency, Key Lime Media, host of the Caffeinate & Create podcast, and the founder of the Chaos to Clarity Accelerator, where she helps take overwhelmed entrepreneurs from confused to crushing it with simplified, profitable offers and a killer marketing plan in 90 days!
She confesses that she is a lover of coffee and good books, with a weakness for ice cream. As a wife and mom to two little ones, her passion is to help other female entrepreneurs grow their businesses without feeling overwhelmed, no matter what season of life they are in! In this episode we talked about all things Pinterest marketing! If you have a Pinterest account for your business or are thinking of using the platform for promoting your products or services, definitely check this episode out!
Connect with Lindsay at: https://www.lindsayperagine.com/
Her Pinterest Calendar tool: https://bit.ly/2XbcIkk
Her Pinterest: https://www.pinterest.com/LindsayPeragine/
Her Instagram: https://www.instagram.com/lindsayperagine/
Her Facebook: https://www.facebook.com/LindsayPeragine/
And here’s a link to Tailwind, the Pinterest scheduling tool Lindsay uses: http://bit.ly/2QaRvAv
Connect with me at: KennySoto.com
“Do things that you have no idea how to do because that is what’s going to make you into an asset in the future.”
Stacy is a creative director at First Tech Fund, a non-profit dedicated to supporting NYC students from low income and underserved backgrounds, to ensure they have access to technology that will empower them to close the rampant digital divide gap. She also worked at VaynerMedia and M Booth, serving clients like Google, NIVEA, Lime-A-Rita, Johnson & Johnson's, and more. If you’re looking to learn more about marketing, graphic design, and what it means to be a high-performance creative, this episode is for you!
We talked about how she got started in marketing, with her first professional gig being at VaynerMedia, the best practices for working in an agency-setting, how she keeps her creative design skills in tip-top shape, and more.
Connect with Stacy at: http://stacymagallon.com
Her Twitter: https://twitter.com/stacymagallon
Her Instagram: https://www.instagram.com/magallonofmilk/
Her LinkedIn: https://www.linkedin.com/in/stacy-angela-magallon-957011104/
Connect with me at: www.KennySoto.com
“A funnel in essence is just a very simple way for people to get to know you.” - Liz Scully
In today’s episode I am interviewing Liz Scully. Emmy award winning Liz Scully is a strategist that believes business should be ridiculously fun as well as highly effective. She runs Mastermind groups for herself and other well known coaches. She also trains coaches to run effective Masterminds. Bringing skills from over 20 years working on big Hollywood films, she helps brilliant minds achieve more together rather than alone.
She's Irish, nomadic, and as confused as everyone else as to why she has an English accent.
We talk about what a mastermind group is, what types of businesses benefit the most from mastermind groups, and how to promote them.
You can connect with Liz at: www.rethinkcentral.com/kenny
She also has a Facebook group for anyone who wants to learn more about MasterMind Groups: Masterminds for Fun and Profit - https://www.facebook.com/groups/MastermindForFunAndProfit
“There’s a difference between having a resource and being resourceful.” - Matt Lebris
Matt LeBris is a born and raised NY'er who inevitably caught the hustler's spirit that fills his hometown streets. After working with Daymond John of Shark Tank for 3 years, Matt launched his own podcast, Decoding Success, and an NYC-based branding agency, 1B Branding.
On the Decoding Success Podcast, Matt has been able to interview amazing guests like Grant Cardone, Dean Graziosi, Nicole Lapin, Dan Lok, and more.
In this episode, we go over how Matt pitches to big-name guests, his definition of personal branding, how he got the opportunity to work for Daymond John for three years, and more. This is definitely my favorite interview to date and I hope you get as much value from it as I did!
Connect with Matt at: Mattlebris.com
“Nearly all companies exist to do something people want.”
— Paul Graham
You can find his essay here: http://www.paulgraham.com/wealth.html
In today's episode I announce the beginning of my own company (a one-man-show at the moment) and I go over a crucial question to think about as the core of any digital marketing effort: Are you in the business of doing something that other people want?
As always, you can connect with me at www.KennySoto.com
“You need to differentiate yourself. That is how you dominate.”
Khandker is a purpose-driven leader, who’s passionate about the future of work and building meaningful connections through empathetic and compassionate action. He is also the Co-founder of Kids Ivy Tutors, an educational organization on a mission to teach the future of work by connecting passion, mentorship, and in-demand 21st-century skills free of charge in schools. Through his work, Khandker has served over 2,000 students. Currently, Khandker is a project manager at Accenture.
In today's episode, we talked about the challenges of remote work, getting a remote job, digital marketing as a universal skill for all professionals, and more.
Connect with Khandker: https://www.khandkerahamed.com/
Find your SCORE chapter if you own a small business: https://www.score.org/
Additional resource for remote work: Arc.dev’s FAQs on remote work (https://arc.dev/w/remote-work-faqs)
Task Management Software tools we mentioned: Microsoft Teams, ClickUp, Trello, Monday.com, Asana, HeySpace, Slack, Infolio, ToDoIst, Airtable
“It doesn’t matter how much you know—it matters whether you know more and whether you’re willing to help.”
Scott is a data-driven marketer that focuses on profit rather than impressions. He specializes in digital marketing, analytics, and automation. With over ten years of experience in the digital marketing industry, Scott has worked heavily in Google Ads and Facebook Ads, along with several other platforms. He cares deeply about helping people learn and grow to become successful.
Connect with Scott on LinkedIn: www.linkedin.com/in/scott-harward/
To learn more about SEO: www.Moz.com
To learn more about automated rules Google Ads: https://support.google.com/google-ads/answer/2472779
To learn more about Google Ads scripts: https://klientboost.com/ppc/adwords-scripts/
Free Scripts for Google Ads: http://www.freeadwordsscripts.com/
To start learning Google advertising’s and gaining Google ads certifications: https://skillshop.exceedlms.com/student/catalog/browse
Here's an article that covers the BIG NEWS that was mentioned at the end of the episode: "The Death of the Third-Party Cookie: What Marketers Need to Know" https://blog.hubspot.com/marketing/third-party-cookie-phase-out
“Don’t let your gear be an excuse…” — Bertrand van der Berg
In this episode of the podcast, I interview Bertrand van der Berg. Bertrand is a professional photographer, qualified mechanical engineer, and mostly rehabilitated web developer from South Africa. His career went from designing products, to marketing the products, to developing websites for these products to professional photographer. Through most of his life photography was a passion, but not his main income. That has changed over the last few years and he happily spends his time behind the lens now. His paid and published work includes fashion, beauty, editorial, portrait, and product photography for various publications both print and digital and he also does street photography. He has published photographs with established brands including The Sunday Times, Channel24, GoDaddy, DKNY, and Dior.
View his photography at: https://bertrand1.com/
Want more nuggets of wisdom? Here’s a link to a related blog post on what we discussed: https://kennysoto.com/2020/03/the-purpose-of-a-portfolio/
Today I talk about career design and how you can use this job-hunting tactic to prepare yourself for the "next step." COVID-19 has certainly helped me reconsider a lot of things and it has helped me hone in on what I need to do to grow. Hopefully these thoughts I've been think help you.
Let's connect at: www.KennySoto.com
Today I talk about the importance of a website and how to start making one. I mention where to get your domain and hosting, how much of budget you will need to start with, and some plugins that you can use (if you're building using WordPress).
If you enjoyed this episode, let's connect at www.KennySoto.com
Hello everyone and welcome to episode #6 of Kenny Soto’s Digital Marketing Podcast. I’m your host Kenny Soto, and today we have our first podcast guest—Sam Hysell
Now, this is when the podcast gets SERIOUS!
Today’s guest is Sam Hysell. Sam is the founder of NOX Media, an agency that helps artists, entrepreneurs, and brands grow and convert audiences online. Sam is also the co-host of the Music Business Podcast and has experience working with and consulting a range of Fortune 100 companies, venture-backed startups, and industry titans/entrepreneurs.
In this episode, we talk about digital marketing in the music industry, Instagram Reels and Tik Tok’s political issues, core skills a digital marketer needs to have in 2020, and more.
You find Sam at: https://www.instagram.com/samhysell/
Listen to his Music Business Podcast at: https://www.instagram.com/musicbusinesspodcast/
In today's episode, I talk about writing...
Writing is an essential skill that deserves its own podcast episode because it's an important skill for digital marketers and business professionals in general.
I discuss where to find side-gigs to get started as a copywriter, how to become a better writer, blogs and experts to follow, and more.
The book I mentioned this episode is On Writing: A Memoir of the Craft by Stephen King, which I highly recommend that you read if you want to take your writing more seriously!
If you enjoyed this episode, let's connect at www.KennySoto.com
In today’s episode, I discuss the core skills needed to EARN a career in digital marketing, where to learn the skills for free (or at least for less than a college degree), and why these skills are important (generalization versus specialization).
I mention various resources like Coursera’s Global Skills Index, Lean Six Sigma Project Management, Google Skillshop, SEMrush’s free courses on SEO, Facebook Blueprint, Shopify Academy, Marketo’s certification courses, and TrailHead by SalesForce.
If want to read more on the topic of career design and gain the right skills in the digital marketing industry, check out this blog post. Here’s Scott Adam’s career advice blog post I mentioned, it discusses the “skills stack” and why being in the top 25% in two things is better than being in the top 1% in one thing.
Thanks for listening and as always, share this episode with a colleague you think could also benefit from listening!
You send questions and feedback here: https://anchor.fm/kennysoto/message
Episode #3 of the podcast goes over how to get a job in 2020...
In this episode I discuss:
How did we to get a job before the internet,
How the internet changed seeking employment,
What are recruiters and hiring managers doing before considering you (Google + ATS),
Who are you competing with,
Personal branding + your resume,
What I did to get a job at VaynerMedia, MyBest, & FreeUp,
And how to get a digital marketing job with no experience (what I would do now)!
Thanks again for supporting and listening to this podcast. I am truly grateful for your time.
Let's connect at: www.KennySoto.com
In today's episode I answer two questions:
Who is this podcast for?
What is digital marketing?
It's important that these two questions are answered now because it will help inform future listeners in how this podcast began and how it evolved over time. I'm really excited to go through this journey with you and share what I've learned (and what I'm learning) within the world of digital marketing.
If you want to connect with me, ask a question, or provide feedback, reach out to me at:
Thanks again for taking the time out of your day for listening and I look forward to learning alongside you!
This podcast is meant to answer a very tough question. Sometimes I also ask myself this question too! Yet, using my own professional experience from the past and the lessons I'm learning on a daily basis, I discuss the answer—which is constantly changing. If you're interested in digital marketing in anyway, tune snd and let's have a conversation!