Digital marketing doesn't need to be hard—especially when there are plenty of successful marketers out there in the world. Through my digital marketing podcast, I interview the world's best digital marketers to help you succeed. Tune in and learn all marketing, how to speed up your career growth, and more!
This podcast was made so that you don't need to learn those important career lessons through experience—leverage the expertise that's out there via this podcast!
“At the end of the day, your business is your database.”
Tracy Sheen is recognized as a Certified Practicing Marketer by the Australian Marketing Institute. She is a speaker, small business digital coach, and the author of “The End of Technophobia: a practical guide to digitizing your business”. With over 30 years of experience in marketing, sales & small business technology, Tracy works with businesses to up-skill their digital understanding.
She has facilitated over 2000 workshops and webinars and is one of a handful of federally approved small business advisors. Tracy is a regular on judging panels for various Australian industry awards including the Australian Marketing Awards and the Australian Podcasting Awards.
In this episode, we talk about the challenges with hosting and growing a podcast, why CRMs are vital to small businesses, why your website is your true “digital real estate,” what digital overwhelm means to her, the challenges with marketing a book, how technophobia affects small business owners today and how it could potentially affect Millennials and Gen Z professionals 30-40 years from now, and more!
You can connect with Tracy on LinkedIn or her website (just remember to tell her you are coming from this podcast)!
“No one on social follows a brand to be advertised to.”
As Director of Public Relations and Enterprise Social Media, Jen is responsible for protecting and improving John Deere’s reputation by leading an enterprise social media and public relations strategy for the company. Jen has over 25 years of experience in public relations, communications, and marketing with 12 of those years at John Deere.
In this episode of the podcast, we talked about John Deere’s 100+ year old content marketing history, why UGC is important to incorporate into a marketing strategy, defining a community and how UGC helps with community building, how she manages JD’s social media profiles in 54 countries, her advice to entry-level marketers who want to move up in an organization, and much more!
You can say hello to Jennifer on Twitter (let her know you’re coming from this podcast).
“What we do is we start small and we start today…today, now is so much better than tomorrow.”
Will is an operator, advisor, and investor for early-stage companies. He has spent a decade leading strategy and ops at start-ups in NYC across a wide variety of industries. He is currently the VP of product and strategy at Rhino (sayrhino.com) and an operating partner at Lakehouse (lakehouse.vc).
In this episode we discussed why Will got into the world of startups, why he has stayed at Rhino for more than 4 years, the challenges with operating in a Business-to-Business-to-Consumer business model, how Rhino grew with no revenue for the first 2 years of operation, why CAC is the North Star for startups, how to network to find the right job opportunities, and more!
If you want to say “Hello!” you can connect with Will on LinkedIn and on Twitter.
“If I feel like I am getting close to perfection, it’s almost too late…will it work even it is not perfect in my eyes?”
Sarah Bedrick is a marketing advisor and former VP of Marketing. She's spent the last 13 years working in SaaS startups and scaleups.
Her journey includes most recently co-founding Compt, an HR software company, and building the business and marketing engine from scratch. One of her biggest career wins was starting the HubSpot Academy team and growing it into a world-class educational institution for marketing, sales, and customer success professionals.
Sarah is also a new mom, loves to explore by bike, and is a life coach to fellow people in tech.
In this episode, we discuss inbound marketing, what makes HubSpot Academy a great resource for marketers to get new skills, how she built Compt and Compt’s marketing engine, why she left the company she co-founded, her marketing principles, universal challenges all marketers face when launching a campaign, and more!
Connect with Sarah at LinkedIn or at https://www.sarahbedrick.com/
“Belief drives behavior.”
Here’s a bonus episode where I interview Todd Wheeler for a second time. If you have not listened to episode #37, do that first and then listen to this one.
Topics we covered are below:
Tell us a story about your most difficult client, how did you navigate that situation? What would you do differently today?
What makes someone a good leader/manager?
Why is consistency an important leadership trait?
What litmus test or criteria can someone use to know if they should even attempt to move up the corporate ladder? When is someone ready for that coveted leadership role?
Why is executive coaching helpful? When is the right time to seek an executive coach?
What is the difference between engagement and compliance?
Say hi to Todd via email: firstname.lastname@example.org
“No one’s talking about how more brands should be having more fun on social media.”
Shana Bull is a best-selling children's book author, freelance writer, and digital marketing educator based in the Bay Area. She is passionate about low-alcohol wines, elaborate cheese boards, and traveling on food adventures with her husband and redheaded son (the co-author of their children’s book - Randall the Blue Spider Goes Surfing).
With over 12 years of social media marketing under her belt, she had a lot to share on the pod!
In this episode we talk about Shana’s writing process, how she created her first children’s book, the importance of finding a mentor, how to get into creating Instagram Reels and TikTok videos, why you need to outsource the tasks you don’t want to do, and more!
You can connect with Shana on Instagram, Twitter, or at http://shanabull.com.
“Our job in content marketing is to show deep expertise on all the related topics…Our job in that case is to simply be active enough to be consistently visible…”
For those of you who have listened to my episodes with Araminta Roberston and Dennis Shiao, you would have heard today’s guest mentioned in both episodes!
My guest today is Andy Crestodina. Andy’s the co-founder of Orbit Media, an award-winning 40-person digital agency in Chicago. Over the past 20 years, Andy has provided digital marketing advice to 1000+ businesses and written 500+ articles on content strategy, SEO, visitor psychology and analytics. He’s also the author of Content Chemistry: The Illustrated Handbook for Content Marketing.
In this episode we talk about why seeking projects leads to more work than seeking a job, his definition of content strategy, the importance of original research as the best form of content, how he has developed his personal brand, and much much more!
You can connect with Andy on LinkedIn and on Twitter.
The Art of Asking: How I Learned to Stop Worrying and Let People Help by Amanda Palmer
If you want to support this podcast go here: https://anchor.fm/kennysoto/support
"You should take a T-shaped approach..."
A. Lee Judge is the Co-Founder and CMO of Content Monsta, a digital content agency.
Focused on B2B marketing for over 20 years, Lee is both a digital marketing practitioner and creative content entrepreneur. He is a leading LinkedIn video creator, Forbes Agency Council member, and engaging event speaker providing training on digital marketing, content creation, social selling, and sales enablement from the Marketing point of view.
In this episode we talk about the fundamental principles of marketing, how to take a T-shaped approach to learning new skills (a fresh look into the specialist vs generalist argument), understanding your audience when making an agency, his advice for college grads in 2021, and more!
You can connect with Lee via his website or through LinkedIn (make sure you let him know that you discovered him from my podcast).
If you want to support this podcast go here: https://anchor.fm/kennysoto/support
“It took me many many jobs to figure this out—you are in a support role…marketing is a support role. ”
Erik Newton is the VP of Marketing at Milestone Inc. Milestone helps companies organize and amplify their digital information to reach the right audiences with advanced technical solutions for content and SEO.
He is a growth marketing executive who takes a full-lifecycle view of customer acquisition, experience, and retention. Prior to Milestone, he was the VP of Growth Marketing at BrightEdge.
Early on in his career he spent 6 years in Japan and earned his MBA there and then started his career at Dentsu agency in Tokyo. Erik has worked in tech marketing for more than 20 years at Adobe, MP3.com, Netflix, and TiVo. He has published more than 175 blogs on SEO, is an accomplished speaker, and wrote a book called Hack the Corporate Fast Track.
In this episode Erik provides a great historical narrative of his career and the Silicon Valley scene in the 90s (he had met Andrew Grove and Steve Jobs in the same week), we talk about his experiences at Adobe and Netflix, the different roles and paths marketers can take today, how to speed up your career growth, and more!
You can connect with Erik on LinkedIn or via Email (make sure you let him know that you discovered him from my podcast).
“Being out on my own is so amazing that thinking about a full-time role again…being in one job is hard for me to think of…”
Dennis Shiao is the founder of Attention Retention LLC, a marketing consultancy that works with Silicon Valley technology companies. Dennis consults with clients on content marketing, product marketing, and social media marketing.
We talked about his IT background, how he got into marketing, how he defines a “successful webinar”, his strategy for growing a personal brand, and more.
You can connect with Dennis on Twitter and LinkedIn.
Andy Crestodina (a marketer that Dennis follows)
Andy’s book is “Content Chemistry: An Illustrated Handbook for Content Marketing”
For learning about SEO, visit Moz.com and follow Rand Fishkin on Twiter(the former Co-Founder and SEO expert).
“There is not enough education about finance or money…People are hungry for information. ”
Araminta is a marketing consultant at Mint Studios where she helps fintech companies acquire and retain customers online with content. She's also the host of the Market Like a Fintech podcast, publishes her own blog and newsletter, and is a partner at the Fintech Marketing Hub. She loves talking about everything fintech and content.
In our interview we talk about the unique challenges fintech companies face, her top 3 favorite fintech companies that are killing it in marketing, the importance of a founder’s personal brand, how she scales her own personal brand, and more!
Connect with Araminta via Twitter, LinkedIn, or through her blog.
Andy Crestodina (a marketer that Araminta follows)
Andy's book is “Content Chemistry: An Illustrated Handbook for Content Marketing”
"Growth is defined differently at every company…”
My guest for today’s episode is Andrew Capland. Andrew has worked at B2B startups for just about 14 years to-date. During his career, he’s worked at several amazing companies including HubSpot (early team member), Wistia, and most recently Postscript.
Now he runs a coaching/mentoring/advising business—“Delivering Value” where he helps other growth leaders at early-stage SaaS/product-led companies.
You can connect with Andrew on Twitter and LinkedIn, if you say hello don’t forget to tell him where you discovered him (cough cough).
Productled.com to learn about growth (hint: reach out to the instructors to get advice via LinkedIn and Twitter)
Reforge.com is an advanced growth school
Growth experts to follow are Andrew Chen and Brian Balfour
And Dave Gerhardt as well!
“KPIs are soulless numbers and a lot of people focus on KPIs…”
My guest today is Todd Wheeler. Todd makes the complicated understandable, to help companies not only grow but to thrive. With almost 50 years of business building experience, from startup companies to Fortune 500 giants, Todd has taught business leaders how to understand the causes of critical issues in the business environment.
Todd was engaged by 25-year-old marketing agency to help them identify issues that kept them stuck. He was able to identify that the team had the right people but, they were in the wrong positions. This is just one of many examples of how he was able to change a company for the better, by helping them to discover and reveal their own hidden wisdom, creating a path to success.
He would summarize his job as, “helping people become the best versions of themselves.”
Say hi to Todd via his email: email@example.com
“When you’re doing virtual [events], depending on how complex this technology is that you’re using—some people may not event make it through the ‘door.’”
Erica Maurer is an entrepreneur, owner, creator, event planner, speaker, and licensed therapist. She is a Partner at EMRG Media, a leading events, marketing, production, and creative agency.
Erica is also a Partner and Producer of The Event Planner Expo, New York City’s largest events and hospitality industry trade show. Erica and her team fully adapted their business when the pandemic hit to service the corporate, social, and non-profit sectors with custom virtual event experiences.
You can learn more about Erica using the links below⬇️
EMRG Media: https://emrgmedia.com
Free downloadable resource for how to market virtual events: https://bookevents.com
If you want to listen to more episodes on marketing for virtual events check out episode #6 and episode #33!
“Most CRM software comes with the expectation that you’re this perfect person who fills out the CRM at every step of the way…we found that that didn’t work for us. That doesn’t work for anyone and that doesn’t make sense…most CRMs don’t work because they are dependent on people.”
Jeroen is co-founder and CEO of Salesflare, an intelligent CRM system built for SMBs selling in the B2B space, mostly popular with agencies and SaaS companies. Salesflare itself was founded because Jeroen and his co-founder wanted to manage the leads for their software company in an easier way. They didn't like to keep track of them manually and built Salesflare, which pulls customer data together automatically.
It's now the most popular CRM on Product Hunt and top-rated on review platforms like G2 for its ease of use and automation features.
You can connect with him on LinkedIn at: https://www.linkedin.com/in/jeroencorthout/
Or you can say hi via email: firstname.lastname@example.org
Just tell him you found out about him via my podcast!
Thanks for listening.
“We go about speaking to people about the end result, versus trying to educate them on the hemp plant.”
Amanda founded House of Wise after realizing the potential of CBD oil in her life. Despite what you might assume, she wasn't always totally on board with CBD. Until recently, she had never used any cannabis products. Amanda was born in a conservative Midwestern home and is a former group-fitness instructor, marathoner, and overall health nut. Over the past two years, she has navigated a divorce while being a mom of three children and working as a VP of marketing at a major wedding industry brand (The Knot Worldwide). Amanda turned to CBD out of desperation, and it has truly changed her life.
Much of the world still has a stigma around cannabis products (aka CBD and THC). Amanda wants to change this while empowering women to control their sleep, sex, stress, and wealth with House of Wise.
In this episode, we talk about why Amanda is moving to Miami, her biggest failure as a founder, how she markets through the stigmas that are associated with cannabis products, the regulatory constraints behind marketing cannabis and sex products, why she didn’t go with the Multi-Level Marketing (MLM) strategy to sell her product, why founders should be using Twitter to promote their businesses, her work at Teal HQ, what a fractional CMO is, and more.
Connect with Amanda on Instagram, Twitter or on LinkedIn.
If you're interested in the 8-week lesson series for marketing careers, hosted by Teal HQ, click here to learn more about the program.
“What you thought was cutting-edge yesterday is already outdated or been done 20 times over by the next day…I find that to be the biggest challenge and the most rewarding part of this job.”
Vowing to create the ultimate consumer experience out of anything she touches, Lindsey Bancroft has spent more than a decade producing activations for top brands including Jeep, ViacomCBS, PepsiCo Foodservice, and Hulu. Leaning on her background in touring logistics, large-scale event production, and sponsorship management Lindsey loves the challenge of turning wild ideas into incredible Experiential programs. She is also a founding Partner and VP of Client Services at Be The Machine.
In this episode we talked about the similarities and differences between digital and experiential marketing, the distinct challenges experiential marketers face in 2021, is Out-of-Home (OOH) advertising dead, and much more. If you’re interested in learning more about marketing in general, not just digital marketing, this episode is for you!
If you’d like to say hi to Lindsey, you can find her on Linkedin here.
Miruna Dragomir is the Head of Marketing at Planable, a content collaboration platform for social media teams. For the past three years, she’s been leading growth efforts at Planable. They’ve grown 30X in revenue in these past three years and continue going up. She was previously a part of Uber’s Marketing Team and Oracle’s Social Media team.
In this episode we talked about the biggest mistakes teams make when collaborating on social media marketing, what it takes to be a CMO or Head of Marketing, why her company published their product roadmap on their website, and more.
If you enjoyed listening to this episode, please send me a message via any of my social media channels (they can be found at www.KennySoto.com).
If you want to connect with Miruna, you can find her on LinkedIn.
Navindra Kewal is an explorer of all things digital and physical. We both are from the same graduating class at CUNY - City College and he’s a former entrepreneur, co-founding a hardware startup called Ekick Technologies which aimed to keep skateboarders safer at night. Currently, he’s a Product Management Fellow at the Mayor’s Office of Economic Opportunity. His current project under the Mayor’s Office of Economic Opportunity is https://working.nyc.gov/. When he’s not doing that, he’s either hiking or working as a Product Manager at Lens: Snap & Share a photo-taking app for which he is a co-founder.
In this episode we talked about…
1. Why did you get into product management and product marketing?
2. What's one of the main challenges of working in your field? Why would developing products for the public sector be a difficult endeavor?
3. What is product-market fit and how does a business know if they have achieved it? What metrics and tools do you use to measure this?
4. What are the core skills you currently have that you consider to be your main strengths? How would you relearn them in a faster way—knowing what you know now?
5. What's one prediction you have about 2021 that you think no one else cares about but—they should?
Connect with Navindra via LinkedIn or his website.
The three product management books he mentioned:
Inspired: How To Create Products Customers Love by Marty Cagan
How the World's Hottest Innovation Factory Builds Bold Ideas That Make It to Market How to Kill a Unicorn by Mark Payne
Cracking the PM Interview: How to Land a Product Manager Job in Technology (Cracking the Interview & Career) by Gayle Laakmann McDowell and Jackie Bavaro
Pierre has been focused on growing B2B SaaS for the past 10 years with Growth and Account Based Marketing. He's passionate about Sales & Marketing Alignment and he recently launched a newsletter on the subject (align.substack.com).
In this episode we talked about how he started designing websites at the age of 10, what made him get into B2B and SaaS marketing, why soft skills are more important to marketers than technical skills, how teams should be thinking about data implementation, how he stays up-to-date on digital marketing with the help of online communities, and more.
You can connect with Pierre on Linkedin.
Resources mentioned in this episode include:
The Revenue Collective
The most impactful book for Pierre’s Career: Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim
Winning By Design book list
ICE (Impact, Confidence, and Ease) Scoring for strategy and project management
Craig Zingerline is a 6-time founder with 4 successful exits and he has helped dozens of companies scale their growth. He is currently the Chief Product Officer of Sandboxx—past roles include Head of Growth at Upside Travel, CEO of Votion, Head of Growth at Red Tricycle, and VP at New Signature. Craig built Growth University to help other professionals learn the growth strategies and tactics needed to scale their companies and to create a structured and organized way for people to get started with growth.
In this episode, I got to speak to him about what growth actually is and how it differs from digital marketing, how marketing in military tech provides its own unique challenges, the skills needed to be great at product management, and more!
You can connect with Craig on LinkedIn and Twitter.
Kate Bradley Chernis is the Founder & CEO of Lately, which uses AI to automatically transform long-form content like blogs, podcasts and videos into dozens of "smart" social posts. As a former marketing agency owner, Kate initially created the idea for Lately out of spreadsheets for former client, Walmart, and got them a 130% ROI, year-over-year for three years.
Prior to founding Lately, Kate served 20 million listeners as Music Director and on-air host at Sirius/XM. She’s also an award-winning radio producer, engineer, and voice talent with 25 years of national broadcast communications, brand-building, sales and marketing expertise.
In this episode, we spoke about why all of her growth staff does sales, customer service and marketing, the importance of marketing to your internal team to build trust with your customers, how Lately works for social media and content marketing, how she’s leveraged 15 years of remote work during a COVID-19 economy, and more. Connect with Kate at email@example.com or on Twitter and LinkedIn.
Books and resources mentioned:
Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything by Guy Kawasaki
Beyond Product by Jill Soley (Kate is featured in this book)
The Alchemist, 25th Anniversary: A Fable About Following Your Dream by Paulo Coelho (Kate and I talked about this book at the end of the episode)
Funding For Female Founders Stalled at 2.2% of VC Dollars in 2018 - Fortune Magazine
This Week In Startups: the most interesting, outrageous & illuminating stories from the world of entrepreneurship hosted by Jason Calacanis
Irina’s changing the world one entrepreneur at a time by helping to create self-managing teams. She's an executive coach and IT project manager. She’s also the founder of TrackMage.com, a shipment tracking software for eCommerce businesses. And she is a certified Scrum Master, Agile Coach, and Lean Six Sigma Green Belt. Needless to say, Irina is a master of project management.
In this episode, we discuss the differences between Agile and Lean project management, the common theme that leads to all challenges in project management, what is a knowledge base, the story of how she started her company while living in China, and more!
Connect with Irina on LinkedIn or at Trackmage.com
You can also get a free report at: trackmage.com/boost5x
Lean Six Sigma
Here’s a great YouTube video that explains Agile Methodologies in more detail
Notion: One tool for your whole team. Write, plan, and get organized. This is the knowledge base application that Irina mentioned.
Jira [Project Management Software for Developers]
ClickUp (a personal favorite of mine when it comes to project management tools)
A book that wasn’t mentioned in this episode but, one that I have found to be immensely useful is “The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses” by Eric Ries. If you want to start your own business or work specifically in a start-up environment, I recommend reading this first!
Vince is the Founder and CEO of the marketing automation firm, Automated Dreams, in Portland, OR. Vince helps businesses scale their positive impact in the world through automation, conversational marketing, and mentors leaders to work smarter not harder. Vince is also an avid world traveler, visiting more than 40 countries (and counting). His passion for travel and world cultures has allowed him to excel at leading large multicultural teams for the last 5 years. He currently leads a team of 22 people, serving 50 clients.
In this episode, we talk about the basics of automation and the benefits a business can get from leveraging automation, how to personalize chat marketing, the #1 error businesses make when creating a chatbot, where to find digital marketing certifications that actually get you clients, and more!
Connect with Vince on LinkedIn: https://www.linkedin.com/in/vincedebenedetto/
Resources mentioned in this episode:
Ontraport Certified Expert Program
Manychat’s automation course (FREE)
School of Bots
Dr. Travis Zigler is a recovering optometrist turned eCommerce entrepreneur. He is the founder of Eye Love, https://eyelovethesun.com, whose mission is to heal 1,000,000 dry eye sufferers naturally. Dr. Travis and his wife, Dr. Jenna Zigler, use the profits from Eye Love to fund free clinics in Jamaica and the US through their charity, the Eye Love Cares Foundation, https://eyelovecares.org.
Due to the success of Eye Love (over $4 million per year as of 2020), others have asked if Dr. Travis would help them grow their business online, and more specifically with Amazon, which is one of his superpowers. Dr. Travis and his team have helped hundreds of clients. Learn more here: http://profitablepineapple.com/
We talk about the easiest and most effective Amazon Ad you can create, the basics of Amazon keyword research, which metrics to consider when managing and creating your Amazon PPC campaigns, this easiest Amazon ad to launch, why sponsored product ads are the most important type of Amazon PPC ad, and much more.
Connect with Travis at:
The Amazon PPC Pros YouTube Channel and The Amazon PPC Pros Facebook Group
Amazing Selling Machine
The 13 Best Metrics To Watch With Amazon PPC blog post
Chris is a veteran marketer whose career has spanned public relations, in-house marketing direction, and publishing. Chris ended up pivoting his PR agency to start using PR to create powerful brand visibility where SEO and SEM tactics were falling short. Chris is the Founder + CEO of Visably, a new Software as a Service (SaaS) business that marketers can use to measure their brand’s footprint across all channels that appear in search. Using machine learning to classify over 100 million domains and websites, Visably is poised to be an indispensable tool for PR and Digital Agencies. So far, Chris has raised more than $700K to date for his company.
In this episode we talked about what he’s learned from his 17 years of marketing experience, why he started Visably, the marketer’s dilemma, how affiliate marketing works, and much more!
Connect with Chris on LinkedIn.
Resources Chris mentioned:
The Marketing Brew Newsletter from Morning Brew
Ad Age and Ad Week Newsletters
Katie Dooley is the Founder of Paper Lime Creative, a branding and design agency in Edmonton, Alberta. Her love of design and art took shape at a young age, and since then, she’s been soaking in as much knowledge about art, business, and design as she can.
Connect with Katie Instagram, Facebook, LinkedIn, and at Paperlime.ca.
Katie’s favorite designer is Chris Do and his Youtube channel, the Futur is a great resource for anyone who wants a deeper dive into branding and design.
Here’s a pricing design work video that Katie recommends you watch (I’ve used this video to price all of my freelancing services).
Filippo manages marketing for StashAway, the leading digital wealth manager in South-East Asia. He is responsible for all marketing and growth channels with the goal of empowering people to accumulate and manage wealth for the long-term. Before StashAway, he co-founded a successful creative agency in Italy. Additionally, he lectures at universities and hosts seminars on brand positioning, promotional strategies, and effective communication.
In this episode, we talk about why he shifted from agency-life to working on the product side of marketing, the challenges that come from marketing in the financial technology space, considerations to think about when marketing in the APAC region, growth loops, what it takes to become a CMO, and more.
Connect with Filippo at: https://www.linkedin.com/in/filippostefanelli/
Educational resources that were mentioned in this episode:
Andrew Chen’s growth hacking newsletter
Lenny Rachitsky’s product marketing and growth newsletter
Brain Balfour's growth, strategy and user acquisition blog
The Reforge career accelerator program
Seth Godin’s altMBA
“I write to find out what I know and what I don’t know, like writing is thinking to me.”
Eric Jorgenson is a startup growth guy and writer. He is on the founding team of Zaarly, and has been publishing online since 2014. His business blog, Evergreen, has educated and entertained over a million readers. Eric is on a quest to create (and eat) the perfect sandwich. He tweets at @ericjorgenson and publishes new pieces and projects on ejorgenson.com. And he is also the author of The Almanack of Naval Ravikant: A guide to wealth and happiness.
Get a copy of Eric’s book here: https://www.navalmanack.com/
Connect with Eric at: https://www.ejorgenson.com/
Find him on Twitter: https://twitter.com/EricJorgenson/
Read Eric’s business blog: https://medium.com/evergreen-business-weekly/
Other books mentioned by Eric:
Ogilvy on Advertising by David Ogilvy
Scientific Advertising by Claude Hopkins
The Jobs-to-be-Done Handbook: Practical techniques for improving your application of Jobs-to-be-Done by Chris Spiek and Bob Moesta
Demand-Side Sales 101: Stop Selling and Help Your Customers Make Progress by Bob Moesta
The essential list of books written by Clayton M. Christensen
Poor Charlie's Almanack: The Wit and Wisdom of Charles T Munger
Principles: Life and Work by Ray Dalio
Other blogs mentioned by Eric:
Startup world essays by Paul Graham (my personal favorite and one that I’ve read several times is called “Wealth”)
Venture Hacks, Naval Ravikant’s Blog
25iq by Tren Griffin
Wait But Why
“People buy what they remember.”
Jerry Louis is a seasoned marketer with 6 years of experience and he is currently a senior creative at The SpringHill Company. As a copywriter, he has worked with several amazing clients—Jordan, Sprite, FOX Sports, McDonald's, Pepsi, and Best Buy to name a few. Additionally, he is also a fellow alum of the city college of new york and a good friend of mine.
In this episode, we talk about the fundamentals of copywriting, the purpose of advertising, how to harness your creative energy, how to get into a copywriting career, books that can help you with your writing, and more.
Jerry’s work portfolio: https://www.jerryrlouis.com/
Jerry’s LinkedIn: https://www.linkedin.com/in/jrlouis/
Jerry’s Instagram: https://www.instagram.com/j.r.louis/
Books he mentioned to get better at copywriting and advertising:
The Advertising Concept Book: Think Now, Design Later by Pete Barry
Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads by Luke Sullivan
Junior: Writing Your Way Ahead In Advertising Kindle Edition by Thomas Kemeny
If you have a specific request for future episodes, please contact me at: www.kennysoto.com/contact/
Damon Burton is the owner of an international search engine marketing company, SEO National. After founding the company 14 years ago, he has worked with NBA teams, Inc 5000 companies, and Shark Tank featured businesses. As a search engine marketing expert, Damon writes for Forbes, has been featured in Entrepreneur Magazine, BuzzFeed, and USA Weekly. He is also the author of the book Outrank: Your Guide to Making More Online by Showing Up Higher on Search Engines and Outranking Your Competition.
In this episode, we talk about how he got into marketing, his experience as the owner of an SEO company, the usefulness and advantages of SEO, how to hire an SEO agency, his process for implementing an SEO strategy, and much more.
Damon’s LinkedIn: https://www.linkedin.com/in/damonburton/
Damon’s Website: https://www.damonburton.com/
Damon’s SEO book: https://www.freeseobook.com/
His company: SEONational.com/
Other books he’s mentioned:
The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It by Michael E. Gerber
The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich by Tim Ferriss
His recommended resource for SEO beginners: www.Moz.com/
SEO tools mentioned in the podcast:
SEO Power Suite, SEO spyglass, and site-auditor tool from Link-assistant.com
Webmeup.com for backlink auditing
Content creation tools mentioned:
“When you think of it the AI is just another intermediary that a marketer has at their disposal…”
Martin Waxman is a LinkedIn Learning Instructor and he is a social media and digital strategy adjunct prof.
Although his roots are in PR and the creative arts, Martin also conducts AI research. He is also the co-host of the Inside PR podcast, a past-chair of PRSA Counselors Academy, and a past-president of CPRS Toronto. Lastly, Martin is a published novelist and storyteller, the founder of three agencies, and an ex-journalist and ad copywriter.
In this episode, we talk about Martin’s professional background, how marketing has changed throughout the decades, how his AI research helps his marketing, what he recommends marketers should be learning to prepare for the future, and more.
LinkedIn Learning free Digital Marketing Certificate/Learning Path: https://opportunity.linkedin.com/skills-for-in-demand-jobs
Martin’s Master's Thesis (at the top of the blog post summarizing it, you'll find a link to a PDF of the paper).
Subscribe to his Digital Marketing Trends newsletter.
Book on AI that Martin mentioned: You Look Like a Thing and I Love You: How Artificial Intelligence Works and Why It's Making the World a Weirder Place by Janelle Shane
Connect with Martin on Twitter, LinkedIn, and at www.MartinWaxman.com.
Connect with me at: KennySoto.com
Send requests for specific topics to be covered to my Instagram!
Brian Honigman is a marketing consultant helping NGOs, media brands, and tech companies succeed with their strategy around digital marketing, content marketing, and social media. Brian is also an adjunct professor at New York University's School of Professional Studies, an instructor at Skillshare and LinkedIn Learning, and a contributor to the Wall Street Journal, Forbes, and the Next Web. Named a "digital marketing expert" by Entrepreneur.com and a "top social media pro" by Social Media Examiner, Brian delivers strategic consulting, coaching, and training for marketers and leaders at the United Nations, the Weather Company, Medium, Asana, NATO, People Magazine, Taboola, Sprout Social, Percolate, Wix, Adobe and others.
We go over what it means to be a marketing consultant and how people get started on launching this often under-appreciated career path. This episode is a personal favorite of mine and I hope you enjoy listening to this episode as much as I enjoyed interviewing Brian.
Connect with Brian at: BrianHonigman.com
Connect with me at: KennySoto.com
Lindsay Peragine is a business coach and marketing specialist that is particularly obsessed with Pinterest. She is the owner of the digital marketing agency, Key Lime Media, host of the Caffeinate & Create podcast, and the founder of the Chaos to Clarity Accelerator, where she helps take overwhelmed entrepreneurs from confused to crushing it with simplified, profitable offers and a killer marketing plan in 90 days!
She confesses that she is a lover of coffee and good books, with a weakness for ice cream. As a wife and mom to two little ones, her passion is to help other female entrepreneurs grow their businesses without feeling overwhelmed, no matter what season of life they are in! In this episode we talked about all things Pinterest marketing! If you have a Pinterest account for your business or are thinking of using the platform for promoting your products or services, definitely check this episode out!
Connect with Lindsay at: https://www.lindsayperagine.com/
Her Pinterest Calendar tool: https://bit.ly/2XbcIkk
Her Pinterest: https://www.pinterest.com/LindsayPeragine/
Her Instagram: https://www.instagram.com/lindsayperagine/
Her Facebook: https://www.facebook.com/LindsayPeragine/
And here’s a link to Tailwind, the Pinterest scheduling tool Lindsay uses: http://bit.ly/2QaRvAv
Connect with me at: KennySoto.com
“Do things that you have no idea how to do because that is what’s going to make you into an asset in the future.”
Stacy is a creative director at First Tech Fund, a non-profit dedicated to supporting NYC students from low income and underserved backgrounds, to ensure they have access to technology that will empower them to close the rampant digital divide gap. She also worked at VaynerMedia and M Booth, serving clients like Google, NIVEA, Lime-A-Rita, Johnson & Johnson's, and more. If you’re looking to learn more about marketing, graphic design, and what it means to be a high-performance creative, this episode is for you!
We talked about how she got started in marketing, with her first professional gig being at VaynerMedia, the best practices for working in an agency-setting, how she keeps her creative design skills in tip-top shape, and more.
Connect with Stacy at: http://stacymagallon.com
Her Twitter: https://twitter.com/stacymagallon
Her Instagram: https://www.instagram.com/magallonofmilk/
Her LinkedIn: https://www.linkedin.com/in/stacy-angela-magallon-957011104/
Connect with me at: www.KennySoto.com
“A funnel in essence is just a very simple way for people to get to know you.” - Liz Scully
In today’s episode I am interviewing Liz Scully. Emmy award winning Liz Scully is a strategist that believes business should be ridiculously fun as well as highly effective. She runs Mastermind groups for herself and other well known coaches. She also trains coaches to run effective Masterminds. Bringing skills from over 20 years working on big Hollywood films, she helps brilliant minds achieve more together rather than alone.
She's Irish, nomadic, and as confused as everyone else as to why she has an English accent.
We talk about what a mastermind group is, what types of businesses benefit the most from mastermind groups, and how to promote them.
You can connect with Liz at: www.rethinkcentral.com/kenny
She also has a Facebook group for anyone who wants to learn more about MasterMind Groups: Masterminds for Fun and Profit - https://www.facebook.com/groups/MastermindForFunAndProfit
“There’s a difference between having a resource and being resourceful.” - Matt Lebris
Matt LeBris is a born and raised NY'er who inevitably caught the hustler's spirit that fills his hometown streets. After working with Daymond John of Shark Tank for 3 years, Matt launched his own podcast, Decoding Success, and an NYC-based branding agency, 1B Branding.
On the Decoding Success Podcast, Matt has been able to interview amazing guests like Grant Cardone, Dean Graziosi, Nicole Lapin, Dan Lok, and more.
In this episode, we go over how Matt pitches to big-name guests, his definition of personal branding, how he got the opportunity to work for Daymond John for three years, and more. This is definitely my favorite interview to date and I hope you get as much value from it as I did!
Connect with Matt at: Mattlebris.com
“Nearly all companies exist to do something people want.”
— Paul Graham
You can find his essay here: http://www.paulgraham.com/wealth.html
In today's episode I announce the beginning of my own company (a one-man-show at the moment) and I go over a crucial question to think about as the core of any digital marketing effort: Are you in the business of doing something that other people want?
As always, you can connect with me at www.KennySoto.com
“You need to differentiate yourself. That is how you dominate.”
Khandker is a purpose-driven leader, who’s passionate about the future of work and building meaningful connections through empathetic and compassionate action. He is also the Co-founder of Kids Ivy Tutors, an educational organization on a mission to teach the future of work by connecting passion, mentorship, and in-demand 21st-century skills free of charge in schools. Through his work, Khandker has served over 2,000 students. Currently, Khandker is a project manager at Accenture.
In today's episode, we talked about the challenges of remote work, getting a remote job, digital marketing as a universal skill for all professionals, and more.
Connect with Khandker: https://www.khandkerahamed.com/
Find your SCORE chapter if you own a small business: https://www.score.org/
Additional resource for remote work: Arc.dev’s FAQs on remote work (https://arc.dev/w/remote-work-faqs)
Task Management Software tools we mentioned: Microsoft Teams, ClickUp, Trello, Monday.com, Asana, HeySpace, Slack, Infolio, ToDoIst, Airtable
“It doesn’t matter how much you know—it matters whether you know more and whether you’re willing to help.”
Scott is a data-driven marketer that focuses on profit rather than impressions. He specializes in digital marketing, analytics, and automation. With over ten years of experience in the digital marketing industry, Scott has worked heavily in Google Ads and Facebook Ads, along with several other platforms. He cares deeply about helping people learn and grow to become successful.
Connect with Scott on LinkedIn: www.linkedin.com/in/scott-harward/
To learn more about SEO: www.Moz.com
To learn more about automated rules Google Ads: https://support.google.com/google-ads/answer/2472779
To learn more about Google Ads scripts: https://klientboost.com/ppc/adwords-scripts/
Free Scripts for Google Ads: http://www.freeadwordsscripts.com/
To start learning Google advertising’s and gaining Google ads certifications: https://skillshop.exceedlms.com/student/catalog/browse
Here's an article that covers the BIG NEWS that was mentioned at the end of the episode: "The Death of the Third-Party Cookie: What Marketers Need to Know" https://blog.hubspot.com/marketing/third-party-cookie-phase-out
“Don’t let your gear be an excuse…” — Bertrand van der Berg
In this episode of the podcast, I interview Bertrand van der Berg. Bertrand is a professional photographer, qualified mechanical engineer, and mostly rehabilitated web developer from South Africa. His career went from designing products, to marketing the products, to developing websites for these products to professional photographer. Through most of his life photography was a passion, but not his main income. That has changed over the last few years and he happily spends his time behind the lens now. His paid and published work includes fashion, beauty, editorial, portrait, and product photography for various publications both print and digital and he also does street photography. He has published photographs with established brands including The Sunday Times, Channel24, GoDaddy, DKNY, and Dior.
View his photography at: https://bertrand1.com/
Want more nuggets of wisdom? Here’s a link to a related blog post on what we discussed: https://kennysoto.com/2020/03/the-purpose-of-a-portfolio/
Today I talk about career design and how you can use this job-hunting tactic to prepare yourself for the "next step." COVID-19 has certainly helped me reconsider a lot of things and it has helped me hone in on what I need to do to grow. Hopefully these thoughts I've been think help you.
Let's connect at: www.KennySoto.com
Today I talk about the importance of a website and how to start making one. I mention where to get your domain and hosting, how much of budget you will need to start with, and some plugins that you can use (if you're building using WordPress).
If you enjoyed this episode, let's connect at www.KennySoto.com
Hello everyone and welcome to episode #6 of Kenny Soto’s Digital Marketing Podcast. I’m your host Kenny Soto, and today we have our first podcast guest—Sam Hysell
Now, this is when the podcast gets SERIOUS!
Today’s guest is Sam Hysell. Sam is the founder of NOX Media, an agency that helps artists, entrepreneurs, and brands grow and convert audiences online. Sam is also the co-host of the Music Business Podcast and has experience working with and consulting a range of Fortune 100 companies, venture-backed startups, and industry titans/entrepreneurs.
In this episode, we talk about digital marketing in the music industry, Instagram Reels and Tik Tok’s political issues, core skills a digital marketer needs to have in 2020, and more.
You find Sam at: https://www.instagram.com/samhysell/
Listen to his Music Business Podcast at: https://www.instagram.com/musicbusinesspodcast/
In today's episode, I talk about writing...
Writing is an essential skill that deserves its own podcast episode because it's an important skill for digital marketers and business professionals in general.
I discuss where to find side-gigs to get started as a copywriter, how to become a better writer, blogs and experts to follow, and more.
The book I mentioned this episode is On Writing: A Memoir of the Craft by Stephen King, which I highly recommend that you read if you want to take your writing more seriously!
If you enjoyed this episode, let's connect at www.KennySoto.com
In today’s episode, I discuss the core skills needed to EARN a career in digital marketing, where to learn the skills for free (or at least for less than a college degree), and why these skills are important (generalization versus specialization).
I mention various resources like Coursera’s Global Skills Index, Lean Six Sigma Project Management, Google Skillshop, SEMrush’s free courses on SEO, Facebook Blueprint, Shopify Academy, Marketo’s certification courses, and TrailHead by SalesForce.
If want to read more on the topic of career design and gain the right skills in the digital marketing industry, check out this blog post. Here’s Scott Adam’s career advice blog post I mentioned, it discusses the “skills stack” and why being in the top 25% in two things is better than being in the top 1% in one thing.
Thanks for listening and as always, share this episode with a colleague you think could also benefit from listening!
You send questions and feedback here: https://anchor.fm/kennysoto/message
Episode #3 of the podcast goes over how to get a job in 2020...
In this episode I discuss:
How did we to get a job before the internet,
How the internet changed seeking employment,
What are recruiters and hiring managers doing before considering you (Google + ATS),
Who are you competing with,
Personal branding + your resume,
What I did to get a job at VaynerMedia, MyBest, & FreeUp,
And how to get a digital marketing job with no experience (what I would do now)!
Thanks again for supporting and listening to this podcast. I am truly grateful for your time.
Let's connect at: www.KennySoto.com
In today's episode I answer two questions:
Who is this podcast for?
What is digital marketing?
It's important that these two questions are answered now because it will help inform future listeners in how this podcast began and how it evolved over time. I'm really excited to go through this journey with you and share what I've learned (and what I'm learning) within the world of digital marketing.
If you want to connect with me, ask a question, or provide feedback, reach out to me at:
Thanks again for taking the time out of your day for listening and I look forward to learning alongside you!
This podcast is meant to answer a very tough question. Sometimes I also ask myself this question too! Yet, using my own professional experience from the past and the lessons I'm learning on a daily basis, I discuss the answer—which is constantly changing. If you're interested in digital marketing in anyway, tune snd and let's have a conversation!