Kenny Soto's Digital Marketing Podcast

Kenny Soto's Digital Marketing Podcast

By Kenny Soto
I talk about all things digital marketing—mainly what I'm learning from having my "skin in the game!" This podcast is for marketers and business owners, just about anyone trying to gain attention from their fans and customers.! Join the community today and tune in!
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Episode #6 - Interview With Sam Hysell of Nox Media

Kenny Soto's Digital Marketing Podcast

Episode #6 - Interview With Sam Hysell of Nox Media

Kenny Soto's Digital Marketing Podcast

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Episode #10 - Ads, Automation, & The End of 3rd Party Cookies - Interview with Scott Harward
“It doesn’t matter how much you know—it matters whether you know more and whether you’re willing to help.” Scott is a data-driven marketer that focuses on profit rather than impressions. He specializes in digital marketing, analytics, and automation. With over ten years of experience in the digital marketing industry, Scott has worked heavily in Google Ads and Facebook Ads, along with several other platforms. He cares deeply about helping people learn and grow to become successful. Connect with Scott on LinkedIn: www.linkedin.com/in/scott-harward/ To learn more about SEO: www.Moz.com To learn more about automated rules Google Ads: https://support.google.com/google-ads/answer/2472779 To learn more about Google Ads scripts: https://klientboost.com/ppc/adwords-scripts/ Free Scripts for Google Ads: http://www.freeadwordsscripts.com/ To start learning Google advertising’s and gaining Google ads certifications: https://skillshop.exceedlms.com/student/catalog/browse Here's an article that covers the BIG NEWS that was mentioned at the end of the episode: "The Death of the Third-Party Cookie: What Marketers Need to Know" https://blog.hubspot.com/marketing/third-party-cookie-phase-out
24:56
August 13, 2020
Episode 9 - Digital Marketing for Photographers in 2020 - Interview with Bertrand van der Berg
“Don’t let your gear be an excuse…” — Bertrand van der Berg In this episode of the podcast, I interview Bertrand van der Berg. Bertrand is a professional photographer, qualified mechanical engineer, and mostly rehabilitated web developer from South Africa. His career went from designing products, to marketing the products, to developing websites for these products to professional photographer. Through most of his life photography was a passion, but not his main income. That has changed over the last few years and he happily spends his time behind the lens now. His paid and published work includes fashion, beauty, editorial, portrait, and product photography for various publications both print and digital and he also does street photography. He has published photographs with established brands including The Sunday Times, Channel24, GoDaddy, DKNY, and Dior. View his photography at: https://bertrand1.com/ Want more nuggets of wisdom? Here’s a link to a related blog post on what we discussed: https://kennysoto.com/2020/03/the-purpose-of-a-portfolio/
29:17
August 11, 2020
Episode #8 - Career Design & Collecting Skills
Today I talk about career design and how you can use this job-hunting tactic to prepare yourself for the "next step." COVID-19 has certainly helped me reconsider a lot of things and it has helped me hone in on what I need to do to grow. Hopefully these thoughts I've been think help you. Let's connect at: www.KennySoto.com
20:00
August 8, 2020
Episode #7 - Why YOU Need A Website & How To Start
Today I talk about the importance of a website and how to start making one. I mention where to get your domain and hosting, how much of budget you will need to start with, and some plugins that you can use (if you're building using WordPress). If you enjoyed this episode, let's connect at www.KennySoto.com
21:16
August 2, 2020
Episode #6 - Interview With Sam Hysell of Nox Media
Hello everyone and welcome to episode #6 of Kenny Soto’s Digital Marketing Podcast. I’m your host Kenny Soto, and today we have our first podcast guest—Sam Hysell Now, this is when the podcast gets SERIOUS! Today’s guest is Sam Hysell. Sam is the founder of NOX Media, an agency that helps artists, entrepreneurs, and brands grow and convert audiences online. Sam is also the co-host of the Music Business Podcast and has experience working with and consulting a range of Fortune 100 companies, venture-backed startups, and industry titans/entrepreneurs. In this episode, we talk about digital marketing in the music industry, Instagram Reels and Tik Tok’s political issues, core skills a digital marketer needs to have in 2020, and more. You find Sam at: https://www.instagram.com/samhysell/ Listen to his Music Business Podcast at: https://www.instagram.com/musicbusinesspodcast/
21:05
July 29, 2020
Episode #5 - Are You a Writer?
In today's episode, I talk about writing... Writing is an essential skill that deserves its own podcast episode because it's an important skill for digital marketers and business professionals in general. I discuss where to find side-gigs to get started as a copywriter, how to become a better writer, blogs and experts to follow, and more. The book I mentioned this episode is On Writing: A Memoir of the Craft by Stephen King, which I highly recommend that you read if you want to take your writing more seriously! If you enjoyed this episode, let's connect at www.KennySoto.com
15:13
July 28, 2020
Episode #4 - Digital Marketing Skills to Learn
In today’s episode, I discuss the core skills needed to EARN a career in digital marketing, where to learn the skills for free (or at least for less than a college degree), and why these skills are important (generalization versus specialization). I mention various resources like Coursera’s Global Skills Index, Lean Six Sigma Project Management, Google Skillshop, SEMrush’s free courses on SEO, Facebook Blueprint, Shopify Academy, Marketo’s certification courses, and TrailHead by SalesForce. If want to read more on the topic of career design and gain the right skills in the digital marketing industry, check out this blog post. Here’s Scott Adam’s career advice blog post I mentioned, it discusses the “skills stack” and why being in the top 25% in two things is better than being in the top 1% in one thing. Thanks for listening and as always, share this episode with a colleague you think could also benefit from listening! You send questions and feedback here: https://anchor.fm/kennysoto/message
29:01
July 21, 2020
Episode #3 - How To Get A Job In 2020
Episode #3 of the podcast goes over how to get a job in 2020... In this episode I discuss: How did we to get a job before the internet, How the internet changed seeking employment, What are recruiters and hiring managers doing before considering you (Google + ATS), Who are you competing with, Personal branding + your resume, What I did to get a job at VaynerMedia, MyBest, & FreeUp, And how to get a digital marketing job with no experience (what I would do now)! Thanks again for supporting and listening to this podcast. I am truly grateful for your time. Let's connect at: www.KennySoto.com
29:18
July 19, 2020
Episode #2 - Who Is This Podcast For? Who Am I Speaking To?
In today's episode I answer two questions: Who is this podcast for? What is digital marketing? It's important that these two questions are answered now because it will help inform future listeners in how this podcast began and how it evolved over time. I'm really excited to go through this journey with you and share what I've learned (and what I'm learning) within the world of digital marketing.  If you want to connect with me, ask a question, or provide feedback, reach out to me at: www.KennySoto.com My Instagram My LinkedIn Thanks again for taking the time out of your day for listening and I look forward to learning alongside you!
15:20
July 18, 2020
Episode #1 - Welcome to My Podcast
This is episode one of my digital marketing podcast. I'm going to develop as I go but, if there's one thing I'm NOT going to do is make it boring. 😉
14:30
July 17, 2020
What is digital marketing, really?
This podcast is meant to answer a very tough question. Sometimes I also ask myself this question too! Yet, using my own professional experience from the past and the lessons I'm learning on a daily basis, I discuss the answer—which is constantly changing. If you're interested in digital marketing in anyway, tune snd and let's have a conversation!
00:50
July 16, 2020