Keyword on the Street

Keyword on the Street

By Lance Montana
Keyword on the Street is an Australian podcast presenting the latest developments in the world of digital marketing and SEO. Listen in for actionable advice on boosting search rankings, nailing your keyword research, optimising your content strategy and making the most of website traffic.

Stretched for time? We get that keeping up with the ever-changing digital landscape is hard. So tune into Quick Byte episodes for a 5-minute dose of the tech news and marketing tips you need to know about.

Brought to you by Lance Montana, an independent digital-first agency based in Brisbane, Australia.
Available on 10 platforms
The Latest in Technical SEO | Ep. 3
In the third episode of Keyword on the Street, we’re joined by the Technical Director of Lance Montana, Pav Ratra, to talk about the latest in technical SEO. Topics covered in this podcast: - Why technical SEO is so important. - Everything you need to know about indexes, crawlers, robots.txt, structured data, cross-browser compatibility and caching. - Why HTTPS is a MUST for your website. - How much site speed will influence your search traffic and how to speed it up. Resources mentioned: - https://yoast.com/wordpress/plugins/seo/ - https://en-au.wordpress.org/plugins/all-in-one-seo-pack/ - https://bulkresizephotos.com/ - https://gtmetrix.com/analyze.html - https://tools.pingdom.com/ - https://developers.google.com/speed/pagespeed/insights/ - https://en-au.wordpress.org/plugins/wp-super-cache/ - https://search.google.com/structured-data/testing-tool/u/0/
36:44
September 28, 2018
Backlink Building the Right Way | Ep. 2
In the second episode of Keyword on the Street, we’re discussing everything you need to know about backlink building. Topics covered in this podcast: - What makes a good quality backlink - Which backlinks will have a negative impact on your SEO - How to backtrack after Google associates your site with bad backlinks - Methods of building good backlinks - The difference between dofollow and nofollow links - Resources for learning more about backlinks and keeping up with industry changes Resources mentioned: - https://www.google.com/webmasters/tools/disavow-links-main - https://www.google.com.au/alerts - https://mention.com/en/ - https://ahrefs.com/ - https://hub.alexa.com/ - https://www.screamingfrog.co.uk/seo-spider/ - https://moz.com/ - https://backlinko.com/ - https://neilpatel.com/ - https://sparktoro.com/blog/
38:18
September 14, 2018
QuickByte: How to Leverage Image Optimisation for SEO
Tune into QuickByte episodes for a 5-minute dose of tech news and marketing tips. Topics covered in this podcast: - Why optimising images will give your search rankings an immediate boost - Techniques for optimising images - Image optimisation no-no’s - The importance of an image sitemap for SEO Resources mentioned: - https://www.adobe.com/au/creativecloud/desktop-app.html - https://bulkresizephotos.com/ - https://lancemontana.com.au/
08:36
August 31, 2018
QuickByte: Brilliant WordPress Plugins to Improve Your Marketing
This is QuickByte, your 5-minute digital dose of tech news and marketing tips. Topics covered: - Why you should be sparing with plugins - Our favourite plugins for SEO: Yoast and WP SEO Structured Data Schema Resources mentioned: - https://yoast.com/wordpress/plugins/seo/ - https://wordpress.org/plugins/wp-seo-structured-data-schema/ Brought to you by Lance Montana, an independent digital-first agency based in Brisbane, Australia. You can get in touch on all the important networks @lancemontana, and find more free resources on https://lancemontana.com.au/
04:08
June 29, 2018
QuickByte: How Much Does Site Speed Really Affect SEO?
This is QuickByte, your 5-minute digital dose of tech news and marketing tips. Topics covered: - Why site speed is the most important ranking factor - What a business can do to improve its site speed quickly - Why a high-quality server and hosting platform matters - The importance of image resizing and how to do it easily - How to test your site speed - What site speed you should aim for Resources mentioned: - https://tools.pingdom.com/ - https://bulkresizephotos.com/ - https://gtmetrix.com/analyze.html Brought to you by Lance Montana, an independent digital-first agency based in Brisbane, Australia. You can get in touch on all the important networks @lancemontana, and find more free resources on https://lancemontana.com.au/
07:43
June 29, 2018
How To Rebrand Without Killing Your SEO | Ep. 1
In the very first episode of Keyword on the Street, we’re talking about how to execute a successful rebrand without losing those hard-earned search rankings. Topics covered: - What a business should do to prepare for a business name change - What a site crawl is, and our favourite resources for running site crawls - Why you should consider including search-optimised keywords in your new business name - How to protect your business from losing customers after a name change - Why you need to redirect backlinks and how to do this in the most effective way possible - How to get your new site showing up in Google ASAP Resources mentioned: - https://ahrefs.com/ - https://hub.alexa.com/ - https://majestic.com/ - https://www.screamingfrog.co.uk/seo-spider/ Brought to you by Lance Montana, an independent digital-first agency based in Brisbane, Australia. You can get in touch on all the important networks @lancemontana, and find more free resources on https://lancemontana.com.au/
17:58
June 29, 2018
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