Keyword on the Street
By Lance Montana
Keyword on the Street is an Australian podcast presenting the latest developments in the world of digital marketing and SEO. Listen in for actionable advice on boosting search rankings, nailing your keyword research, optimising your content strategy and making the most of website traffic.
Stretched for time? We get that keeping up with the ever-changing digital landscape is hard. So tune into Quick Byte episodes for a 5-minute dose of the tech news and marketing tips you need to know about.
Brought to you by Lance Montana, an independent digital-first agency based in Brisbane, Australia.
Stretched for time? We get that keeping up with the ever-changing digital landscape is hard. So tune into Quick Byte episodes for a 5-minute dose of the tech news and marketing tips you need to know about.
Brought to you by Lance Montana, an independent digital-first agency based in Brisbane, Australia.
Keyword on the StreetFeb 06, 2019
00:00
09:14
Quickbyte: Suffering from Digital Overwhelm? Here Are Just 5 Digital Trends to Try That’ll Have You Ahead of the Pack in 2020
Show Notes
Tune into QuickByte episodes for a 5-minute dose of tech news and marketing tips.
Topics covered in this podcast:
- Ephemeral Content
- TikTok
- Micro-influencers
- Voice Search
- Visual Search
Links and references:
- SEO Marketing Trends You Need to Know About | Ep. 4
- 45 SUPER Interesting Voice Search Statistics
- Why Visual Search Will Be One of the Biggest Digital Marketing Trends of 2019
- 26 TikTok Stats to Know in 2020
- Lance Montana blog post: Five Digital Trends You Can Expect to See in 2020
Dec 20, 201920:47
Quickbyte: Social Media Marketing Trends Your Brand Should Try in 2019
Show Notes
Tune into QuickByte episodes for a 5-minute dose of tech news and marketing tips.
Topics covered in this podcast:
- Micro-Influencers
- Live Video Content
- Instagram Stories - lots of them
- Private Groups and Accounts
- Farewell Fakery
Other Links:
- Lance Montana blog post: Social Media Marketing Trends Your Brand Should Embrace in 2019
Aug 01, 201917:41
QuickByte: Digital Marketing Trends We Want To Disappear
Tune into QuickByte episodes for a 5-minute dose of tech news and marketing tips.
Topics covered in this podcast:
- The digital marketing trends we can't wait to disappear
- How to make sure your content isn't hurting your website
- Whether or not organic social media marketing is worth the effort
- How to do influencer marketing the right way
Jul 25, 201909:29
QuickByte: WordPress 5, Should You Update?
Tune into QuickByte episodes for a 5-minute dose of tech news and marketing tips.
Topics covered in this podcast:
- The pros and cons of Wordpress 5
- Whether or not you should update to Wordpress 5 or wait for future versions
May 10, 201907:40
SEO Marketing Trends You Need To Know About
In the fourth episode of Keyword on the Street, we’re joined by our Chief of Content, Lucy Stephens, to talk about the SEO marketing trends you need to know about this year.
Topics covered in this podcast:
- How to prepare for the rise of voice search
- Why long search terms can provide enormous value to your business
- Why Amazon is just as important as Google for e-commerce businesses
- The influence of page speed and security on website performance and keyword rankings
Resources mentioned:
Mar 04, 201918:18
QuickByte: Website Design Trends in 2019
Tune into QuickByte episodes for a 5-minute dose of tech news and marketing tips.
Topics covered in this podcast:
- Crucial aspects of successful website design
- Our top picks of the 5 website design trends that aren’t going away anytime soon
Resources mentioned:
- Microanimations on https://www.ellivo.com
- Conversion optimisation with video on https://neilpatel.com/blog/product-videos-conversion/
Feb 06, 201909:14
The Latest in Technical SEO | Ep. 3
In the third episode of Keyword on the Street, we’re joined by the Technical Director of Lance Montana, Pav Ratra, to talk about the latest in technical SEO.
Topics covered in this podcast:
- Why technical SEO is so important.
- Everything you need to know about indexes, crawlers, robots.txt, structured data, cross-browser compatibility and caching.
- Why HTTPS is a MUST for your website.
- How much site speed will influence your search traffic and how to speed it up.
Resources mentioned:
- yoast.com/wordpress/plugins/seo/
- en-au.wordpress.org/plugins/all-in-one-seo-pack/
- bulkresizephotos.com/
- gtmetrix.com/analyze.html
- tools.pingdom.com/
- developers.google.com/speed/pagespeed/insights/
- en-au.wordpress.org/plugins/wp-super-cache/
- search.google.com/structured-data/testing-tool/u/0/
Topics covered in this podcast:
- Why technical SEO is so important.
- Everything you need to know about indexes, crawlers, robots.txt, structured data, cross-browser compatibility and caching.
- Why HTTPS is a MUST for your website.
- How much site speed will influence your search traffic and how to speed it up.
Resources mentioned:
- yoast.com/wordpress/plugins/seo/
- en-au.wordpress.org/plugins/all-in-one-seo-pack/
- bulkresizephotos.com/
- gtmetrix.com/analyze.html
- tools.pingdom.com/
- developers.google.com/speed/pagespeed/insights/
- en-au.wordpress.org/plugins/wp-super-cache/
- search.google.com/structured-data/testing-tool/u/0/
Sep 28, 201836:44
Backlink Building the Right Way | Ep. 2
In the second episode of Keyword on the Street, we’re discussing everything you need to know about backlink building.
Topics covered in this podcast:
- What makes a good quality backlink
- Which backlinks will have a negative impact on your SEO
- How to backtrack after Google associates your site with bad backlinks
- Methods of building good backlinks
- The difference between dofollow and nofollow links
- Resources for learning more about backlinks and keeping up with industry changes
Resources mentioned:
- www.google.com/webmasters/tools/disavow-links-main
- www.google.com.au/alerts
- mention.com/en/
- ahrefs.com/
- hub.alexa.com/
- www.screamingfrog.co.uk/seo-spider/
- moz.com/
- backlinko.com/
- neilpatel.com/
- sparktoro.com/blog/
Topics covered in this podcast:
- What makes a good quality backlink
- Which backlinks will have a negative impact on your SEO
- How to backtrack after Google associates your site with bad backlinks
- Methods of building good backlinks
- The difference between dofollow and nofollow links
- Resources for learning more about backlinks and keeping up with industry changes
Resources mentioned:
- www.google.com/webmasters/tools/disavow-links-main
- www.google.com.au/alerts
- mention.com/en/
- ahrefs.com/
- hub.alexa.com/
- www.screamingfrog.co.uk/seo-spider/
- moz.com/
- backlinko.com/
- neilpatel.com/
- sparktoro.com/blog/
Sep 14, 201838:18
QuickByte: How to Leverage Image Optimisation for SEO
Tune into QuickByte episodes for a 5-minute dose of tech news and marketing tips.
Topics covered in this podcast:
- Why optimising images will give your search rankings an immediate boost
- Techniques for optimising images
- Image optimisation no-no’s
- The importance of an image sitemap for SEO
Resources mentioned:
- www.adobe.com/au/creativecloud/desktop-app.html
- bulkresizephotos.com/
- lancemontana.com.au/
Topics covered in this podcast:
- Why optimising images will give your search rankings an immediate boost
- Techniques for optimising images
- Image optimisation no-no’s
- The importance of an image sitemap for SEO
Resources mentioned:
- www.adobe.com/au/creativecloud/desktop-app.html
- bulkresizephotos.com/
- lancemontana.com.au/
Aug 31, 201808:37
QuickByte: Brilliant WordPress Plugins to Improve Your Marketing
This is QuickByte, your 5-minute digital dose of tech news and marketing tips.
Topics covered:
- Why you should be sparing with plugins
- Our favourite plugins for SEO: Yoast and WP SEO Structured Data Schema
Resources mentioned:
- yoast.com/wordpress/plugins/seo/
- wordpress.org/plugins/wp-seo-structured-data-schema/
Brought to you by Lance Montana, an independent digital-first agency based in Brisbane, Australia. You can get in touch on all the important networks @lancemontana, and find more free resources on lancemontana.com.au/
Topics covered:
- Why you should be sparing with plugins
- Our favourite plugins for SEO: Yoast and WP SEO Structured Data Schema
Resources mentioned:
- yoast.com/wordpress/plugins/seo/
- wordpress.org/plugins/wp-seo-structured-data-schema/
Brought to you by Lance Montana, an independent digital-first agency based in Brisbane, Australia. You can get in touch on all the important networks @lancemontana, and find more free resources on lancemontana.com.au/
Jun 29, 201804:09
QuickByte: How Much Does Site Speed Really Affect SEO?
This is QuickByte, your 5-minute digital dose of tech news and marketing tips.
Topics covered:
- Why site speed is the most important ranking factor
- What a business can do to improve its site speed quickly
- Why a high-quality server and hosting platform matters
- The importance of image resizing and how to do it easily
- How to test your site speed
- What site speed you should aim for
Resources mentioned:
- tools.pingdom.com/
- bulkresizephotos.com/
- gtmetrix.com/analyze.html
Brought to you by Lance Montana, an independent digital-first agency based in Brisbane, Australia. You can get in touch on all the important networks @lancemontana, and find more free resources on lancemontana.com.au/
Topics covered:
- Why site speed is the most important ranking factor
- What a business can do to improve its site speed quickly
- Why a high-quality server and hosting platform matters
- The importance of image resizing and how to do it easily
- How to test your site speed
- What site speed you should aim for
Resources mentioned:
- tools.pingdom.com/
- bulkresizephotos.com/
- gtmetrix.com/analyze.html
Brought to you by Lance Montana, an independent digital-first agency based in Brisbane, Australia. You can get in touch on all the important networks @lancemontana, and find more free resources on lancemontana.com.au/
Jun 29, 201807:44
How To Rebrand Without Killing Your SEO | Ep. 1
In the very first episode of Keyword on the Street, we’re talking about how to execute a successful rebrand without losing those hard-earned search rankings.
Topics covered:
- What a business should do to prepare for a business name change
- What a site crawl is, and our favourite resources for running site crawls
- Why you should consider including search-optimised keywords in your new business name
- How to protect your business from losing customers after a name change
- Why you need to redirect backlinks and how to do this in the most effective way possible
- How to get your new site showing up in Google ASAP
Resources mentioned:
- ahrefs.com/
- hub.alexa.com/
- majestic.com/
- www.screamingfrog.co.uk/seo-spider/
Brought to you by Lance Montana, an independent digital-first agency based in Brisbane, Australia. You can get in touch on all the important networks @lancemontana, and find more free resources on lancemontana.com.au/
Topics covered:
- What a business should do to prepare for a business name change
- What a site crawl is, and our favourite resources for running site crawls
- Why you should consider including search-optimised keywords in your new business name
- How to protect your business from losing customers after a name change
- Why you need to redirect backlinks and how to do this in the most effective way possible
- How to get your new site showing up in Google ASAP
Resources mentioned:
- ahrefs.com/
- hub.alexa.com/
- majestic.com/
- www.screamingfrog.co.uk/seo-spider/
Brought to you by Lance Montana, an independent digital-first agency based in Brisbane, Australia. You can get in touch on all the important networks @lancemontana, and find more free resources on lancemontana.com.au/
Jun 29, 201817:59