How My Very First Sponsorship Went To Sh*t

An episode of The Process with Khoi

By Khoi Nguyen
Sharing with you everything I'm learning on my journey from working as an advertising creative to transitioning into a men's style blogger/vlogger. I'll touch on the highs, the lows and everything in-between.
More places to listen

More places to listen

Answering 6 Questions About Being An “Influencer” & Building A Brand
In this episode, I answer 6 questions about being an “influencer” in the men’s style niche, building my brand, working with brands, sacrifices I’ve made and challenges I’ve overcome to get to where I am now. THE 6 QUESTIONS: 1) What’s your favorite thing about having a following online? 2) What compelled you to start your Instagram? 3) If you woke up tomorrow and you had 500,000 followers, what is the first thing you would post about? 4) What are some of the sacrifices you had made to build your brand? 5) Increasingly brands are reengaging influencers based on having a positive collaboration experience, rather than working to uncover new talent. When you work with a brand, what should we know about you that we can't see from looking at your content? 6) What challenges have you overcome to reach where you are today?
November 2, 2018
How My Very First Sponsorship Went To Sh*t
This is a short story about how I got my first "paid" sponsorship as a menswear blogger, how things didn't really go as planned, and what I learned in the process.
August 5, 2018
Dear (most) Brands
What I tell brands that are eager for me to feature their products on my website, YT channel, and social media platforms.
July 7, 2018
The Intro
Who I am and what you can expect.
June 23, 2018
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