Kindly Gifted: The Business Of Influence and Personal Branding with Kate Terentieva
By Katarina Terentieva
Kindly Gifted: The Business Of Influence and Personal Branding with Kate TerentievaJul 21, 2022
198. Life Update: Launched A Brand, Resigned As CCO, and Everything That’s Been Going On
Thank you to everyone who DM'd, emailed, and tagged me in your videos to tell me how much you love this show. Here's the much awaited update on what's been going on.
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SUPPORT OFF THE RECORD:
Check out our conversation game!
Follow along as I build the company @playofftherecord on IG & TikTok
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197. Unveiling the VC Perspective: The 6 Core Elements That Drive Brand Impact
No one gives a f*ck about your product. Not if you don't show them why they should care. Forerunner Ventures published their report on the 6 core elements they've found fuel brand impact. Let's get into it!!
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Things I Mentioned:
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196. The Importance of a Marketing Strategy and How Starbucks Crafted Theirs
What do people overlook the most in their marketing? Strategy. Hands down. Tune in to hear why "a pop up" or "a TikTok trend" isn't a marketing strategy and how Starbucks used strategy to build a $3.59B brand!
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Starbucks' Campaign I mentioned:
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195. The Key Role of Human Behavior in Creating Impactful Marketing and Driving ROI
If you want to achieve excellence in this industry, you must study human behavior. Let's get into it 😉
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CEREAL BRAND I MENTIONED:
OffLimits x Chamberlain Coffee
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194. Unwrapping The Barbie Movie: How It Served As A Clever Repositioning Strategy For A Declining Brand
This wasn’t just a movie. It was a solution to a business problem. Let’s get into it!
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193. How to Captivate Audiences and Ignite Conversations Through Polarizing Marketing
Great marketing is always controversial, but controversial marketing isn't always great. Tune in to learn why most marketing sucks and how an audience-first approach can increase ROI.
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ADS I MENTIONED:
AT&T featuring Martin Scorsese
Virgin Voyages x Jennifer Lopez
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192. Unlocking Profit Potential: Monetizing Your Brand with Digital Products Expert Abigail Peugh
Brand deals aren't the only way to make money online. In fact, many creators (including myself) have expanded into digital products, like consults, courses, and other educational resources to help you learn from us. Our guest Abigail Peugh has supported 4000+ creators in making money from digital products and even made $10K in her first month of selling digital products herself. Tune in! -------- 20% OFF PROMO: If you want to get started with digital products, you can use the code KINDLYGIFTED for 20% off Abigail's digital product starter kit, which has helped other creators make anywhere from $500-$7k selling their own digital products! https://stan.store/abigailpeugh/p/digital-product-starter-kit-earn--in-your-sleep -------- EVERYTHING YOU NEED: Connect with Abigail: Website | Instagram @abigailpeugh | TikTok @abigailpeugh 1:1 Consults & Other Resources: https://stan.store/katarinaterentieva
$100M Offers by Alex Hormozi: https://a.co/d/fbgTnTX
Free Offers Training by Alex Hormozi: https://www.acquisition.com/training/offers Catch up on TikTok + Instagram @katarinaterentieva Got a question for me? Send me a voice memo OR type it anonymously here! 💬
191. How Cancel Culture Can Stifle Content Creation and What You Can Do About It
There's a very specific type of cancel culture that worries me and it has to do with intellectual property. Let's get it into it! BONUS: We also talk about peer analysis and why it's important to do that as a creator if you're building your personal brand into a career!
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190. The Power of Taking Critique: How a Founder's Openness Determines Brand Success
From years of working with clients, I've found that there's one personality trait that foreshadows a brand founder's (and marketer's) success. It's not confidence. It's not strong hiring skills. It's not even your work ethic. Tune in to hear what it is 😉
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189. Exploring the Intersection of Creativity and AI: Insights from a Creative Director
There's a ton of discourse about AI & it's role in the creative workflow. Here are my unfiltered thoughts.
(Warning: Subject to change as the AI industry continues to evolve bc I'm human lol 😉)
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188. The Art of Networking and LinkedIn Mastery with Community Founder Jessy Grossman
Networking can feel a little slimy (especially for women). Longtime entrepreneur in the digital media space, our guest Jessy Grossman is passionate about supporting women in business and being at the forefront of innovation, which inspired her to found her community WIIM (Women In Influencer Marketing). Tune in as we chat about how to successfully network, build connections, and use LinkedIn to find lucrative opportunities!
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Connect with Jessy & Women In Influencer Marketing: Website | Instagram @iamwiim | Instagram @jessygrossman | LinkedIn
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187. The Power of Due Diligence In Influencer Marketing: Ensuring Ethical Advertising and Avoiding False Claims
Shein recently hired 10 influencers to participate in quite the misleading campaign in an effort to create a more positive image. Not only did it not work, but even the creators hired took a hit. Let's talk about due diligence in influencer marketing when it comes to advertising brands!
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186. Debunking Mentorship Myths: Navigating Finding & Being A Mentor
Ever since seeing The Social Network, I had a specific view of mentorship. Until I found mentors and became one myself. That's when I realized there are myths around mentorship that I wished someone had debunked for me 😉
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185. Evolving Influencer Marketing: Uncovering the Shifting Landscape and Navigating Creator-Brand Relationships with Talent Manager Molly Tracy of VRAI Digital
Influencer marketing has evolved so quickly, and so has the creator-brand relationship. After 10 years on the brand side, our guest Molly Tracy founded VRAI Digital, the talent management agency that supports multicultural creators with representation, negotiation, and growth strategy support. Tune in as we chat about how to ensure a successful partnership between you, your manager, and your brand partner!
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184. Listen To This Next Time You Feel Imposter Syndrome
I hope you have the confidence of a man who got a bunch of billionaires to explore the ocean blue in a tin can powered by a game controller. Love you. Mean it.
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183. Unlocking Growth: How and When to Scale Your Influencer Business with the Support of a Manager Like Johanna Voss
Being a full-time creator is more accessible than ever. But scaling alone is damn near impossible. The reality is -- you need a team. As someone who's supported creators by closing $4M of brand deals, partnerships and speaking engagements, today's guest Johanna Voss is one of the best talent managers in the game. Having left her corporate gig in Operations, she's been helping creators & influencers operate their businesses for 13+ years. AKA -- there's a LOT to learn from her, whether you are a manager or you're a creator looking for management!
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182. Respecting Boundaries: The Pitfalls of Picking People's Brains
I said what I said.
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181. What Almost Quitting This Podcast Taught Me About Perseverance and Personal Growth
I'm so glad I didn't quit. Trust yourself. Fear no one. Keep going!
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180. The Ethics of Influence
Let this be a lesson to you as you build your presence on social media.
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179. The Power of Product Placement in Pop Culture and Its Impact on Brand Awareness & Sales
Since the 1940s, product placement has been one of most effective forms of marketing. Because it's not an interruption or intrusion - it's weaved into the conversation. Tune in to learn more (and hear me shamelessly quote my fav product placement ads 😂). DM me the next time you spot product placement and let's geek out together!
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178. Trademarking 101: How to Protect Your Brand and Avoid Legal Issues
We often talk about building your brand. Now, let's chat about how you can protect it. That's why I've invited my friend trademark attorney and brand bodyguard, Chandler Holsapple, to teach you how to protect your assets. (Btw, if hiring an attorney is out of budget for you, I highly recommend snagging Chandler's Asset Protection Program, the no-fluff, step-by-step tutorial that you can use to file your own trademarks without the attorney fees. I personally have it and it's BRILLIANT.) -------- EVERYTHING YOU NEED:
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177. Beyond the Buzzwords: Why True Innovation Builds on the Past
Innovation doesn't have to be "never before done" or "never before seen." In fact, perhaps that raises more concerns from users, investors, customers/clients, and collaborators. Happy innovating!
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176. The Power of Standing Up for Yourself: F*ck Plagiarism
175. Redefining Intimacy & Advice on Pivoting Your Brand with OnlyFans Model Isabelle Miller
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174. Uncovering the Power of Performance-Driven Influencers: Why Alix Earle's $70K Post is Worth Every Penny - A Deep Dive
If I were a brand founder, I'd 100% consider paying Alix Earle $70K for a post. Let's talk about the value of performance-driven influencers and what they all (often) have in common 😉 (P.S. If you're interested in spying on the performance of brands' paid social ads, check out this site!)
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173. What Makes A Great Creative Director
Pulling back the curtain on the world's sexiest job title. Do you have what it takes to be a great creative director? Tune in to find out!
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172. Reduce, Reuse, Recycle: Maximizing Your Content's Lifespan - Expert Tips on How to Recycle Your Content
Let's talk about the evolution of reusing content -- from recycling to remixing to A/B testing.
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171. Leech Brands: The Money-Sucking Companies Disguised As Good Samaritans
Let's dive in using Turbo Tax as an example 🙄
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170. What Creators Need At Different Stages Of Growth with Lia Haberman, CMO & Influencer Marketing UCLA Professor
I'm so honored to welcome the writer of my fav influencer marketing newsletter & marketer extraordinaire Lia Haberman. We chat about the creator economy, how to stand out, and all things building your team of support. Subscribe to Lia's newsletter ICYMI and check out her new influencer marketing course!
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169. Behind the Veil of Luxury Brands: Uncovering the Secrets of Their Profitability - Insider Insights
What is and isn't luxury is all psychology. Here's how Chanel, Gucci, Versace, and other designer brands grow revenue 😉
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168. Why You Should Invest in Influencer Content Series for Increased Engagement and ROI with Tinashe Chaponda
167. Behind the Mic: Revealing Personal and Vulnerable Facts About Me - A Candid Conversation
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166. From Influence to Entrepreneurship: How People of Influence are Disrupting the Business World by Starting Their Own Brands
If you're an influencer or public figure looking to start a company, the first thought is to build it around the audience who already knows you. But I invite you to consider a few other approaches that may help your brand survive beyond your influence!
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165. From Idea to Launch: Building a Successful Product-Based Business from Scratch with Product Expert Alia O'Neal
Ever wondered all the different ways that you can create a product biz? That's why I invited my friend and mentor Alia O'neal, CEO & Founder of The Product Place, to talk about how you can do it, reduce start-up costs, increase speed to market, and double down on delight. There's so much value in this episode!
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164. Listener Q+A: Building & Maintaining Brand Equity - Key Strategies for Creators & Companies to Stand Out in a Crowded Market
Answering from a marketer's POV, as always. To learn more about all the ways you can measure brand equity, check out this article.
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163. Finding Your Voice: How to Effectively Speak Out on Issues That Matter with Creator Success Expert Merrill Hersam
Did you know that creators can get paid to talk about their IDEAS?! Me either. That's why I've invited Merrill Hersam, Urban Legend's VP of Creator Success, to chat more about idea marketing and how to get back to your authenticity 🤯
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162. Failing Forward: Navigating the Differences Between Online & Offline Failure for Creators & Entrepreneurs
I admire anyone who's willing to take the leap and fail online. I see you and empathize ❤️
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161. The Art of the Pitch: Expert Tips & Strategies for Successfully Pitching Your Ideas to Investors, Collaborators, and Clients
Pitching = getting people excited about your idea. Here’s how to do it. -------- EVERYTHING YOU NEED:
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160. Listener Q+A: Collaboration is Key - Best Practices & Lessons Learned for Working Effectively with Other Creatives
Plus a special unhinged perspective on 1 thing that pisses me off about the advertising industry 😜
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159. Humanizing Your Brand: Strategies & Tactics for Giving Your Business a Personal Touch & Connecting with Your Audience
In episode 132, we talked about personas vs personal brands. With Shou Chew's introduction as "Daddy TikTok," I felt prompted to discuss the importance of how to give your business a human presence (including some popular examples!).
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158. Decoding the Consumer Brain: How Neuromarketing is Revolutionizing The Way We Understand & Influence Consumer Behavior with Copywriter Kaili Meyer
With a background in both psychology and journalism, Kaili Meyer (of Reveal Studio Co) isn't your average sales copywriter. But this show isn't known for having average guests anyway 💁♀️ We're talking about what neuromarketing is, how to avoid predatory tactics, and how our brain consumes marketing efforts!
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157. From Business to Brand: Strategies & Tactics for Building a Strong, Recognizable Brand Identity
Note: just because you have a product, doesn't mean you have a brand. I said what I said 💁♀️ -------- EVERYTHING YOU NEED:
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156. Building a Social Media Career & Navigating Health Challenges: Lessons Learned from Chronic Illness Advocate Gigi Robinson
If you feel like you're sacrificing your health to build a career on social media, then this is the episode for you. Gigi Robinson, Gen-Z's forefront thought-leader in the content creation space, has built a successful career whilst having Ehlers Danlos Syndrome. She shares her wisdom on work-life balance, not stressing the numbers, and how to avoid comparing yourself! ❤️
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155. Behind the Persona: Celebrity vs Influencer Behavior and Its Impact on Brand Partnerships & Audience Engagement
154. The Power of SMS Marketing: Understanding the Psychology Behind Successful Text Message Campaigns
If all you want is a financial ROI, SMS marketing might not be your bestie. Here's why and how to do it effectively 😉
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153. How Liquid Death Disrupted The Beverage Industry & Built A $700 Million Brand By Making Water Cool
Let's dive into the deep end to learn how Liquid Death’s 40-year-old founder Mike Cessario turned "the dumbest name" and a Facebook post into a $700 million water brand. (P.S. They recently launched tea, which I personally tried and I'm OBSESSED!)
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152. TikTok's Long-Form Series: A Game Changer in the World of Social Media Content?
TikTok's launching their "Series" subscription (up to 80 eps of up to 20 minutes). Here are my honest thoughts on what TikTok should do with this. (P.S. Shoutout to the incredible Lia Haberman for quoting me on this in her IYCMI newsletter -- my FAVE for all things creator economy updates) ❤️
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151. Discover Your Creative Type & Maximize Your Unique Strengths for Success
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150. Going Viral: The Pros & Cons of Sudden Online Fame and How to Make the Most of It
Answering a listener question in today's episode with my honest thoughts on virality as both a creator + marketer! ❤️
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149. The Brutal Reality of Creative Success: Lessons Learned from Creative Director Manoa Raine
Everybody's got an opinion of success and we f*cking love to glamorize titles, G-Wagons, and dolla dolla bills. But what's the hard truth of building up a successful career as a creative? Manoa Raine has been a creative director for some of the biggest brands + people Grubhub, Wix, Jason Derulo, National Geographic, and Nas Daily. Tune in to hear him spill the tea on the good, bad and ugly of building a creative business!
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CONNECT WITH MANOA:
Instagram @manoaraine
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