Skip to main content
Kindly Gifted: The Business Of Influence and Personal Branding with Kate Terentieva

Kindly Gifted: The Business Of Influence and Personal Branding with Kate Terentieva

By Katarina Terentieva

Whether you're an entrepreneur, influencer, artist, musician - you no doubt know the importance of building your brand. Kindly Gifted spills the best-kept secrets you need to know to create a digital presence worth remembering, whether for your company or your personal brand. Become fluent in the business of influence and learn the art of personal branding with Kate Terentieva, your Chief Brand Officer on speed dial.
Available on
Apple Podcasts Logo
Castbox Logo
Google Podcasts Logo
Overcast Logo
Pocket Casts Logo
RadioPublic Logo
Spotify Logo
Currently playing episode

8. STOP SAYING “IT’S NOT SPONSORED” & WHY THAT CREATES LESS TRUST AROUND YOUR SPONSORED CONTENT

Kindly Gifted: The Business Of Influence and Personal Branding with Kate TerentievaSep 02, 2021

00:00
12:44
198. Life Update: Launched A Brand, Resigned As CCO, and Everything That’s Been Going On
Mar 25, 202417:39
197. Unveiling the VC Perspective: The 6 Core Elements That Drive Brand Impact
Jul 27, 202314:43
196. The Importance of a Marketing Strategy and How Starbucks Crafted Theirs
Jul 26, 202323:18
195. The Key Role of Human Behavior in Creating Impactful Marketing and Driving ROI
Jul 25, 202313:40
194. Unwrapping The Barbie Movie: How It Served As A Clever Repositioning Strategy For A Declining Brand
Jul 24, 202325:34
193. How to Captivate Audiences and Ignite Conversations Through Polarizing Marketing
Jul 20, 202320:42
192. Unlocking Profit Potential: Monetizing Your Brand with Digital Products Expert Abigail Peugh

192. Unlocking Profit Potential: Monetizing Your Brand with Digital Products Expert Abigail Peugh

Brand deals aren't the only way to make money online. In fact, many creators (including myself) have expanded into digital products, like consults, courses, and other educational resources to help you learn from us. Our guest Abigail Peugh has supported 4000+ creators in making money from digital products and even made $10K in her first month of selling digital products herself. Tune in! --------   20% OFF PROMO: If you want to get started with digital products, you can use the code KINDLYGIFTED for 20% off Abigail's digital product starter kit, which has helped other creators make anywhere from $500-$7k selling their own digital products! https://stan.store/abigailpeugh/p/digital-product-starter-kit-earn--in-your-sleep --------   EVERYTHING YOU NEED:   Connect with Abigail: Website | ⁠Instagram @abigailpeugh | TikTok @abigailpeugh 1:1 Consults & Other Resources: ⁠https://stan.store/katarinaterentieva

$100M Offers by Alex Hormozi: https://a.co/d/fbgTnTX

Free Offers Training by Alex Hormozi: https://www.acquisition.com/training/offers⁠     Catch up on TikTok + Instagram @katarinaterentieva   Got a question for me? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Send me a voice memo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ OR ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠type it anonymously here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! 💬


Jul 19, 202335:50
191. How Cancel Culture Can Stifle Content Creation and What You Can Do About It
Jul 18, 202311:10
190. The Power of Taking Critique: How a Founder's Openness Determines Brand Success
Jul 17, 202322:09
189. Exploring the Intersection of Creativity and AI: Insights from a Creative Director
Jun 29, 202319:41
188. The Art of Networking and LinkedIn Mastery with Community Founder Jessy Grossman

188. The Art of Networking and LinkedIn Mastery with Community Founder Jessy Grossman

Networking can feel a little slimy (especially for women). Longtime entrepreneur in the digital media space, our guest Jessy Grossman is passionate about supporting women in business and being at the forefront of innovation, which inspired her to found her community WIIM (Women In Influencer Marketing). Tune in as we chat about how to successfully network, build connections, and use LinkedIn to find lucrative opportunities!

--------  

EVERYTHING YOU NEED:  

Connect with Jessy & Women In Influencer Marketing: Website⁠ | ⁠Instagram @iamwiim | Instagram @jessygrossman | LinkedIn

1:1 Consults & DIY Templates: https://stan.store/katarinaterentieva    

Catch up on TikTok + Instagram @katarinaterentieva  

Got a question for me? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Send me a voice memo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ OR ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠type it anonymously here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! 💬

Jun 28, 202333:52
187. The Power of Due Diligence In Influencer Marketing: Ensuring Ethical Advertising and Avoiding False Claims
Jun 27, 202313:36
186. Debunking Mentorship Myths: Navigating Finding & Being A Mentor
Jun 26, 202320:59
185. Evolving Influencer Marketing: Uncovering the Shifting Landscape and Navigating Creator-Brand Relationships with Talent Manager Molly Tracy of VRAI Digital

185. Evolving Influencer Marketing: Uncovering the Shifting Landscape and Navigating Creator-Brand Relationships with Talent Manager Molly Tracy of VRAI Digital

Influencer marketing has evolved so quickly, and so has the creator-brand relationship. After 10 years on the brand side, our guest Molly Tracy founded VRAI Digital, the talent management agency that supports multicultural creators with representation, negotiation, and growth strategy support. Tune in as we chat about how to ensure a successful partnership between you, your manager, and your brand partner!

--------  

EVERYTHING YOU NEED:  

Connect with Molly & VRAI Digital: Website⁠ | ⁠Instagram @vraidigital

1:1 Consults & DIY Templates: https://stan.store/katarinaterentieva    

Catch up on TikTok + Instagram @katarinaterentieva  

Got a question for me? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Send me a voice memo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ OR ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠type it anonymously here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! 💬


Jun 23, 202343:19
184. Listen To This Next Time You Feel Imposter Syndrome
Jun 22, 202317:15
183. Unlocking Growth: How and When to Scale Your Influencer Business with the Support of a Manager Like Johanna Voss

183. Unlocking Growth: How and When to Scale Your Influencer Business with the Support of a Manager Like Johanna Voss

Being a full-time creator is more accessible than ever. But scaling alone is damn near impossible. The reality is -- you need a team. As someone who's supported creators by closing $4M of brand deals, partnerships and speaking engagements, today's guest Johanna Voss is one of the best talent managers in the game. Having left her corporate gig in Operations, she's been helping creators & influencers operate their businesses for 13+ years. AKA -- there's a LOT to learn from her, whether you are a manager or you're a creator looking for management!

--------  

EVERYTHING YOU NEED:  

Connect with Johanna: ⁠Website⁠ | ⁠Instagram @johannavoss⁠

1:1 Consults & DIY Templates: https://stan.store/katarinaterentieva    

Catch up on TikTok + Instagram @katarinaterentieva  

Got a question for me? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Send me a voice memo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ OR ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠type it anonymously here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! 💬

Jun 21, 202348:33
182. Respecting Boundaries: The Pitfalls of Picking People's Brains
Jun 20, 202318:06
181. What Almost Quitting This Podcast Taught Me About Perseverance and Personal Growth
May 05, 202321:51
180. The Ethics of Influence
May 04, 202320:44
179. The Power of Product Placement in Pop Culture and Its Impact on Brand Awareness & Sales
May 03, 202323:58
178. Trademarking 101: How to Protect Your Brand and Avoid Legal Issues

178. Trademarking 101: How to Protect Your Brand and Avoid Legal Issues

We often talk about building your brand. Now, let's chat about how you can protect it. That's why I've invited my friend trademark attorney and brand bodyguard, Chandler Holsapple, to teach you how to protect your assets. (Btw, if hiring an attorney is out of budget for you, I highly recommend snagging Chandler's Asset Protection Program, the no-fluff, step-by-step tutorial that you can use to file your own trademarks without the attorney fees. I personally have it and it's BRILLIANT.) --------   EVERYTHING YOU NEED:  

1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva    

Catch up on TikTok + Instagram @katarinaterentieva  

Got a question for me? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Send me a voice memo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ OR ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠type it anonymously here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! 💬


May 02, 202333:39
177. Beyond the Buzzwords: Why True Innovation Builds on the Past
May 01, 202317:34
176. The Power of Standing Up for Yourself: F*ck Plagiarism

176. The Power of Standing Up for Yourself: F*ck Plagiarism

I’m retiring my “bigger person” avatar. It’s been fun.
Apr 27, 202315:34
175. Redefining Intimacy & Advice on Pivoting Your Brand with OnlyFans Model Isabelle Miller
Apr 26, 202330:15
174. Uncovering the Power of Performance-Driven Influencers: Why Alix Earle's $70K Post is Worth Every Penny - A Deep Dive
Apr 25, 202328:27
173. What Makes A Great Creative Director
Apr 24, 202323:31
172. Reduce, Reuse, Recycle: Maximizing Your Content's Lifespan - Expert Tips on How to Recycle Your Content
Apr 21, 202318:33
171. Leech Brands: The Money-Sucking Companies Disguised As Good Samaritans
Apr 20, 202313:54
170. What Creators Need At Different Stages Of Growth with Lia Haberman, CMO & Influencer Marketing UCLA Professor
Apr 19, 202345:59
169. Behind the Veil of Luxury Brands: Uncovering the Secrets of Their Profitability - Insider Insights
Apr 18, 202318:38
168. Why You Should Invest in Influencer Content Series for Increased Engagement and ROI with Tinashe Chaponda

168. Why You Should Invest in Influencer Content Series for Increased Engagement and ROI with Tinashe Chaponda

Series-ified campaigns are dominating the creator economy. Brands want buy-in moments for content that's already generating conversion organically. To chat more about this, I've brought on Tinashe Chaponda, CEO & Founder of Sosani Agency, who support McDonald's, Von Dutch and Cash App with influencer campaigns. They're revolutionizing the game with their new PIIC Series approach to campaigns. Tune in to be ahead of the curve! P.S. Reach out to Tinashe & his team here, if you're looking to uplevel your campaigns. Tell them Kindly Gifted Podcast sent you! --------   EVERYTHING YOU NEED:   1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva     Catch up on TikTok + Instagram @katarinaterentieva   Got a question for me? ⁠⁠⁠⁠⁠⁠⁠⁠⁠Send me a voice memo⁠⁠⁠⁠⁠⁠⁠⁠⁠ OR ⁠⁠⁠⁠⁠⁠⁠⁠⁠type it anonymously here⁠⁠⁠⁠⁠⁠⁠⁠⁠! 💬
Apr 12, 202338:03
167. Behind the Mic: Revealing Personal and Vulnerable Facts About Me - A Candid Conversation
Apr 11, 202323:17
166. From Influence to Entrepreneurship: How People of Influence are Disrupting the Business World by Starting Their Own Brands
Apr 10, 202311:45
165. From Idea to Launch: Building a Successful Product-Based Business from Scratch with Product Expert Alia O'Neal

165. From Idea to Launch: Building a Successful Product-Based Business from Scratch with Product Expert Alia O'Neal

Ever wondered all the different ways that you can create a product biz? That's why I invited my friend and mentor Alia O'neal, CEO & Founder of The Product Place, to talk about how you can do it, reduce start-up costs, increase speed to market, and double down on delight. There's so much value in this episode!

--------   EVERYTHING YOU NEED:  

1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva    

Catch up on TikTok + Instagram @katarinaterentieva  

Got a question for me? ⁠⁠⁠⁠⁠⁠⁠Send me a voice memo⁠⁠⁠⁠⁠⁠⁠ OR ⁠⁠⁠⁠⁠⁠⁠type it anonymously here⁠⁠⁠⁠⁠⁠⁠! 💬

Apr 07, 202348:26
164. Listener Q+A: Building & Maintaining Brand Equity - Key Strategies for Creators & Companies to Stand Out in a Crowded Market
Apr 06, 202319:33
163. Finding Your Voice: How to Effectively Speak Out on Issues That Matter with Creator Success Expert Merrill Hersam

163. Finding Your Voice: How to Effectively Speak Out on Issues That Matter with Creator Success Expert Merrill Hersam

Did you know that creators can get paid to talk about their IDEAS?! Me either. That's why I've invited Merrill Hersam, ⁠Urban Legend's⁠ VP of Creator Success, to chat more about idea marketing and how to get back to your authenticity 🤯

--------   EVERYTHING YOU NEED:  

1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva    

Catch up on TikTok + Instagram @katarinaterentieva  

Got a question for me? ⁠⁠⁠⁠⁠⁠Send me a voice memo⁠⁠⁠⁠⁠⁠ OR ⁠⁠⁠⁠⁠⁠type it anonymously here⁠⁠⁠⁠⁠⁠! 💬

Apr 05, 202341:46
162. Failing Forward: Navigating the Differences Between Online & Offline Failure for Creators & Entrepreneurs
Apr 05, 202306:36
161. The Art of the Pitch: Expert Tips & Strategies for Successfully Pitching Your Ideas to Investors, Collaborators, and Clients
Apr 04, 202321:53
160. Listener Q+A: Collaboration is Key - Best Practices & Lessons Learned for Working Effectively with Other Creatives
Mar 28, 202319:49
159. Humanizing Your Brand: Strategies & Tactics for Giving Your Business a Personal Touch & Connecting with Your Audience

159. Humanizing Your Brand: Strategies & Tactics for Giving Your Business a Personal Touch & Connecting with Your Audience

In episode 132, we talked about personas vs personal brands. With Shou Chew's introduction as "Daddy TikTok," I felt prompted to discuss the importance of how to give your business a human presence (including some popular examples!).

--------   EVERYTHING YOU NEED:  

1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva    

Catch up on TikTok + Instagram @katarinaterentieva  

Got a question for me? ⁠⁠⁠Send me a voice memo⁠⁠⁠ OR ⁠⁠⁠type it anonymously here⁠⁠⁠! 💬


Mar 27, 202322:30
158. Decoding the Consumer Brain: How Neuromarketing is Revolutionizing The Way We Understand & Influence Consumer Behavior with Copywriter Kaili Meyer

158. Decoding the Consumer Brain: How Neuromarketing is Revolutionizing The Way We Understand & Influence Consumer Behavior with Copywriter Kaili Meyer

With a background in both psychology and journalism, Kaili Meyer (of Reveal Studio Co) isn't your average sales copywriter. But this show isn't known for having average guests anyway 💁‍♀️ We're talking about what neuromarketing is, how to avoid predatory tactics, and how our brain consumes marketing efforts!

--------   EVERYTHING YOU NEED:  

1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva    

Catch up on TikTok + Instagram @katarinaterentieva  

Got a question for me? ⁠⁠Send me a voice memo⁠⁠ OR ⁠⁠type it anonymously here⁠⁠! 💬


Mar 24, 202350:49
157. From Business to Brand: Strategies & Tactics for Building a Strong, Recognizable Brand Identity
Mar 22, 202317:13
156. Building a Social Media Career & Navigating Health Challenges: Lessons Learned from Chronic Illness Advocate Gigi Robinson
Mar 21, 202343:51
155. Behind the Persona: Celebrity vs Influencer Behavior and Its Impact on Brand Partnerships & Audience Engagement

155. Behind the Persona: Celebrity vs Influencer Behavior and Its Impact on Brand Partnerships & Audience Engagement

This listener asked me, “If you could pick any celebrity to follow you on social media — who would you pick?” Little did they know, they started an introspective discussion. So here are my thoughts!
Mar 16, 202317:16
154. The Power of SMS Marketing: Understanding the Psychology Behind Successful Text Message Campaigns
Mar 15, 202310:10
153. How Liquid Death Disrupted The Beverage Industry & Built A $700 Million Brand By Making Water Cool
Mar 14, 202320:29
152. TikTok's Long-Form Series: A Game Changer in the World of Social Media Content?
Mar 13, 202311:13
151. Discover Your Creative Type & Maximize Your Unique Strengths for Success
Mar 10, 202317:08
150. Going Viral: The Pros & Cons of Sudden Online Fame and How to Make the Most of It
Mar 09, 202321:52
149. The Brutal Reality of Creative Success: Lessons Learned from Creative Director Manoa Raine
Mar 08, 202335:13