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Spa Business Mastery

Spa Business Mastery

By Kirsten Foss

Welcome to Spa Business Mastery, a podcast that teaches team and solo spa owners how to scale their business growth and impact by implementing thriving systems and strong leadership.

My name is Kirsten Foss, and over the past 25 years I've been an esthetician, spa owners, and business-and-marketing strategist. Join me today to start cultivating a bountiful spa business.

www.kirstenfoss.com/
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How Spa Owners Get Out of the Treatment Room (and Into Full-Time Spa Leadership)

Spa Business MasteryNov 17, 2022

00:00
17:18
Aligning Values with Business Practices: The Journey to Conscious Leadership with guest Ann Marie McKenzie

Aligning Values with Business Practices: The Journey to Conscious Leadership with guest Ann Marie McKenzie

Step into the world of Conscious Leadership with our special guest, Ann Marie McKenzie! Join us as we explore the magic of integrating spirituality and numerology into your entrepreneurial path. Once you know about this style of running your business (in fact, you may already be doing this but didn’t know the term!), our hope is that you’ll feel inspired to align your values with your practices and embrace conscious leadership like never before!


In this episode, you will be able to:

  • Discover how Heart Conscious Leadership can transform your business approach and create a positive impact on your team and customers.

  • Unlock the power of integrating Numerology into your business strategy to gain a deeper understanding of your business's purpose and direction.

  • Develop your Emotional Intelligence to drive business success and improve your relationships with employees & clients.

  • Explore how Conscious Business Leadership can help you create a lasting impact and make a difference in your industry and community.

Enhancing Emotional Intelligence for Business

During our chat with Ann Marie McKenzie, we delved deep into the significance of emotional intelligence in the world of entrepreneurship. We learned that emotional intelligence isn't just about understanding and managing our own feelings, but also about navigating the emotions of others, paving the way for more enriching and sustainable business relationships.


“Everything is energy. And energetics matters because we are always emitting a vibration or a frequency. And that vibration or a frequency dictates what we attract into our world.” - Ann Marie McKenzie


The resources mentioned in this episode are:

  • Join the Conscious Business Collective: Connect with Ann Marie McKenzie and other like-minded entrepreneurs in the Conscious Business Collective.
  • Explore Conscious Business Immersion: If you're looking for a more personalized experience, consider the Conscious Business Immersion program.
  • Connect with Ann Marie: Visit Ann Marie McKenzie's website to explore her Numerology services, learn more about her approach to conscious business, and connect with her directly.
  • Follow Ann Marie on Instagram and Facebook
Mar 22, 202438:32
3 Spa Manager Tools to Boost Your Leadership Confidence & Team Collaboration

3 Spa Manager Tools to Boost Your Leadership Confidence & Team Collaboration

This podcast is for my spa owners and managers! Ever felt like you're caught in a whirlwind of chaos when trying to build and lead a successful spa team? Putting out fires, re-explaining policy, feeling like you have to do everything yourself, getting annoyed…basically wondering how your team vision turned into team buren so quickly.


You may have been advised that simply hiring a team would leverage your Solopreneur success, only you’ve ended up feeling overwhelmed, frustrated, and disconnected from the very people you’ve hired. 


But here's the thing: building a thriving spa team requires more than just bringing people on board. It's about creating a strong connection and collaboration within your team - with support for you too.


If you're tired of feeling like you're stuck in the middle of chaos, then it's time to discover the 3 spa manager tools that will transform your leadership, boost team confidence, and foster seamless collaboration. Get ready to build a team that works together towards your business goals, and say goodbye to the crazies for good!


In this episode, you will be able to:

  • Boost team collaboration and morale with simple, effective strategies.

  • Create a positive work environment that fosters teamwork and support.

  • Enhance communication and connection amongst your spa team.

  • Learn how to motivate and empower your staff for a more cohesive team.

  • Implement proven techniques to build a successful and harmonious spa team.

  • Cultivate a sense of belonging and unity within your spa staff.

  • Discover the secrets to building a high-performing and cohesive spa team.

  • Foster a sense of camaraderie and mutual respect within your spa team.

  • Develop a strong and connected team that drives success in your spa business.

  • Learn how to create a collaborative and inclusive culture within your spa team.

“It's really exciting to think about working with other like-minded estheticians and service providers. If you've ever had that opportunity, it's wonderful and it is just so fulfilling on top of feeling fulfilled in the work that you do.” - Kirsten Foss


Improving Spa Team Communication and Connection

If that list above feels like an impossible wish list, it’s really not! This podcast underlines the need for clear communication and connection within the spa team. Utilizing tools like a staff handbook and operations manual to establish clear regulations and procedures helps in facilitating this.


But it doesn’t end there. You must continue to seed collaboration with regular team meetings, allowing for open discussions and providing platforms for insightful feedback, fostering stronger bonds within the team.


The Spa Management Resources Mentioned in this Episode Are:


DIY + Tutorials

Purchase the Spa Team Handbook Template & Walkthrough Tutorial ($444 USD) to create efficient policies and procedures for your spa team.


Documents Only - No Tutorial

Get the Operations Manual Template ($99 USD) to start organizing your spa's protocols for reception and spa treatments. Please note - this isn’t a finished manual, but a 57-page template and example of how to organize it clearly and efficiently for your team training. No more guessing how to best organize your procedures. This is a fully editable document Google Document for you to add your customized protocols. Email kirtsen@kirstenfoss.com for more info.


Invest in the Spa Manager Manual ($499 USD), a unique 85-page resource developed by a spa management expert, to streamline your spa management system and support your leadership. Included are Spa Manager protocols for team (recruiting, hiring, training, coaching), clients, inventory, business and marketing as well as all relevant templates, scripts & worksheets to ensure efficient leadership. Email kirtsen@kirstenfoss.com for more info.



Mar 08, 202430:20
March 2024 Business Numerology Forecast

March 2024 Business Numerology Forecast

This year, March is a universal 2 energy month - meaning, the spirit of connection, collaboration, balance & intuition is potent for everyone. But it's not just about numbers and energy and feelings; it's about using a cooperative spirit and your intuition as a business strategy. Today I’m sharing the March Numerology Business Forecast on this episode of the Spa Business Mastery Podcast to help you prepare & take action on the upcoming opportunities & challenges for your leadership, client care, sales and team growth.


In this episode, you will be able to:

  • Discover the impact of March’s energetic code can have on your spa sales success and growth.

  • Harness the high vibrations of the number 2 to pull in aligned partnerships (your Ideal Clients & dream team are your partners!)

  • Recognize and address the low vibrations that might be sabotaging your spa business leadership & growth.

  • Gain insight into the energy forecast for businesses and how it can influence your strategic decisions.

  • Learn how to effectively leverage intuition in sales conversations for improved client relationships and business growth.


“We can use our intuition to pick up on our clients' needs as well, without having to compromise our sales conversations and our sales opportunities.”


Podcast Timestamps: 

00:00:00 - Introduction to the March 2024 Forecast 

00:02:10 - What a manifestation cycle and number amplification mean in business strategy

00:04:42 - Recognizing the high vibration of the 2 energy and how it shows up in your life & spa business.

00:09:48 - Recognizing the low vibration of the 2 energy and what it’s telling you. 

00:17:18 - Why the highly collaborative energy of 2 requires aligned partnerships to anchor your business confidence.  

00:19:25 - How collaborative energy works/doesn’t work with delegating vs. abdicating leadership responsibilities.

00:23:11 - Mark your calendars for 3 sets of “Spa CEO Power Days”; amplified portals of connection & creativity for spa sales and marketing ideas. 

00:31:56 - The March Energy Sales Tip 

00:35:07 - Action steps with your clients and spa team to help them feel like aligned partners AND provide everyone the opportunity to build trust & abundance. 

00:37:01 - Trusting Intuition to create comfortable spa sales conversations, whether they buy now or later.

00:38:35 - How to tap into your spa business intuition for spa business strategy.  


Download the March Business Energetic Guide to Boost Growth Strategies

This month, I’ve created a 1-page guide to help you optimize the 2 energy for amplified client connections, team heart and personal fulfillment for being able to serve your community at your highest level.


I invite you to use this resource as a tool for being intentional with your spa goals and taking action in a way that comes from your heart AND builds your financial growth.


Email kirsten@kirstenfoss.com for a copy of the March Spa Business Energetic Guide.



🔔 Hit subscribe to hear about upcoming spa business & marketing topics

📲 Connect with us on ⁠Instagram⁠

👭Join the Spa Business Mastery community on Facebook

🚀 Visit our Website for more spa leadership, business & numerology tips-https://www.kirstenfoss.com⁠

Mar 03, 202439:49
Spa Dollars and Sense: Untangling Bookkeeping Challenges

Spa Dollars and Sense: Untangling Bookkeeping Challenges

Hey, Spa Owners! Do you dread tax time and struggle with bookkeeping challenges? Have you been told to simply hire a financial team and expect everything to fall into place, only to end up feeling overwhelmed and frustrated?

If you can relate to the pain of trying to keep your books in order without seeing the results you need, you're not alone. Let's untangle the complexities of bookkeeping and discover the key to efficient financial management and growth for your spa business.


Lilly Cook - Spa Owner & Certified CPA

Introducing Lilly Cook, the heart and soul behind Oasis Skincare nestled in the serene landscapes of southern Illinois. With a genuine commitment to financial health and longevity in the spa industry, Lilly's expertise illuminates pathways through the maze of bookkeeping challenges our industry faces. Her insights not only demystify the financial landscape but also pave the way for sustainable growth and prosperity for spa owners.


Even if you are outsourcing things, you get to delegate, you do not get to abdicate. So you still have to be an active member in your bookkeeping process, because it's garbage in, garbage out. - Lilly Cook


In this episode, you will be able to:

  • Listen to savvy financial management advice from a spa owner who is also a certified bookkeeper, igniting profitability and long-term sustainability.

  • Discover the crucial role of bookkeepers in driving small business success, especially for spas.

  • Unlock the treasure trove of advantages that having a CPA onboard your financial crew brings, propelling strategic growth and ensuring compliance.

  • Embrace your unique role in the bookkeeping journey to gain hands-on insight into your spa's financial vitality while fostering control and clarity.

  • Discover why specialized bookkeepers versed in the nuances of spa operations, effortlessly streamline financial processes and amplifying your bottom line.

Timestamps: 

  • 00:00:54 - How I know Lilly Cook, spa owner AND bookkeeper, and how she came to master both roles.

  • 00:04:09 - How Lilly got out of the her treatment room to take on more of a CEO role in her spa business

  • 00:06:16 - How Lilly was able to receive financial assistance so quickly during COVID shutdowns

  • 00:08:33 - The disconnect between spa & bookkeeping software and how it can trigger a cascading downwards spiral of overspending and becoming cash-strapped

  • 00:13:23 - The importance of choosing a bookkeeper that is niched in salon or spa business.

  • 00:19:40 - The difference between a bookkeeper and CPA; which one you want managing your daily bookkeeping to save you money.

  • 00:23:40 - How to work with a spa bookkeeper virtually.

  • 00:26:31- Lilly’s voice of reason for staying in control of your spa finances: delegating vs abdicating.

Unlock the Power of Spa-Specific Bookkeepers

Having a specialized bookkeeper is essential for managing both daily transactions and maintaining accurate financial records in the spa industry. Lilly encourages spa owners to build a strong working relationship with their bookkeeper, combining open communication and necessary access to tools and documents. A good bookkeeper can help identify financial leaks, reduce unnecessary expenses and ensure effective inventory management. In fact, it’s my opinion that a good bookkeeper should be on every spa owner's business support team to save you time, money and your sanity! 

Spa Bookkeeping Clean Up for 2024 Taxes

Visit Skincarebookkeeper.com  to learn more about Lilly Cook's bookkeeping services tailored specifically for the spa industry. Whether you need cleanups for the end of 2023 or ongoing bookkeeping support, you can find more information and contact details on her website.



🔔 Hit subscribe to hear about upcoming spa business & marketing topics

📲 Connect with us on ⁠Instagram⁠

👭Join the Spa Business Mastery community on Facebook
🚀 Visit our Website for more spa leadership, business & numerology tips-https://www.kirstenfoss.com⁠

Feb 22, 202431:06
Boosting Website Visits: Expert Tips for Spa Owners to Increase Online Presence and Maximize Profits

Boosting Website Visits: Expert Tips for Spa Owners to Increase Online Presence and Maximize Profits

Are you struggling to attract clients to your spa website, despite creating compelling content and a visually appealing design? Well, what if I told you that the key to increasing your online presence lies in strategies that don't require a hefty marketing budget?

Today on Spa Marketing With Delia I’m chatting with my friend Drew, a marketing expert from Search & Social. In this episode he reveals surprising techniques that can help spa businesses compete with the big brands and draw in more Ideal Clients, increase bookings and skyrocket your online sales! 

From leveraging localized marketing to maximizing the power of social media and Google ads, these insights could be the game-changer you've been searching for. 


In this episode you will: 

  • Discover effective spa marketing strategies for boosting website traffic and client conversions.

  • Learn how to develop a compelling content strategy tailored specifically for spa businesses.

  • Uncover the secrets to engaging and connecting with clients through social media.

  • Gain insights into leveraging website data analysis to enhance your spa marketing efforts.

  • Get professional assistance in creating impactful social media advertising campaigns for your spa.

The key moments in this episode are:

00:02:19 - Understanding the Spa Marketing Funnel

00:05:46 - Building Awareness through marketing strategies

00:09:34 - Engaging with Potential Clients on Social Media

00:11:52 - Leveraging Social Media Content on the Website

00:12:53 - Customizing Content for Different Audiences

00:13:44 - Utilizing Data for Ad Campaigns

00:15:33 - Importance of Professional Social Ad Management

00:17:02 - Boosting Posts for Increased Visibility


Ready to Maximize Your Online Impact? Implement These 5 Key Strategies to Enhance Your Online Presence and Drive Conversions


  1. Google Analytics - Implement Google Analytics on your website to capture important data about your website visitors, such as demographics, behavior, and interests. This data will help you understand your audience and tailor your marketing strategies accordingly.

  2. Social Media Engagement - Encourage engagement on your social media posts by prompting followers to take action, such as leaving a comment, sharing the post, or saving the content for later reference. Engaging content can lead to increased visibility and brand recognition.

  3. Boosted Posts - Consider boosting posts on social media that have already gained organic traction. Boosting a post can extend its reach to a wider audience, including friends of followers, and increase its visibility and engagement.

  4. Conversion Ads - Utilize conversion ads on social media platforms to drive specific actions, such as booking appointments, making phone calls, or completing purchases. These ads can be targeted to individuals who have shown engagement with your brand and are more likely to convert.

  5. Localized Marketing - Implement localized marketing strategies by setting specific parameters for your ad campaigns, such as targeting a particular age group, interests, and geographical location. This can help maximize the impact of your budget and reach potential clients in your local area.


“Your website should be set up and built to convert. There's lots of opportunities on there for different conversion points, whether that's a phone call, a booked appointment, a lead form, whatever that might be.” - Drew James - Search & Social


Are you ready for more bookings and sales in your spa? Stay tuned as we uncover the secrets to boosting your online presence and attracting more Ideal Clients. 

Feb 19, 202426:15
Boost Spa Sales & Bookings in 5 Minutes: The Power of a Daily Client Checklist
Feb 08, 202420:11
February 2024 Numerology Forecast

February 2024 Numerology Forecast

Embrace the power of fresh starts and new beginnings this February! ⁠

Calling all spa owners: Dive into the energy of the 1 with our exclusive Numerology Forecast for February 2023. Discover how to use the energy of innovation, fresh starts, independence and visioning can elevate your spa business sales & leadership. ⁠

Tune in for insights on leveraging the 1 energy for success and growth.

Feb 01, 202429:14
Solo’s & Start Ups: Your New Spa Website – Start Simple or Go Big?
Jan 25, 202413:12
Resilience and Renewal: 4 Ways to Navigating the Road to Higher Spa Sales in 2024
Jan 12, 202441:05
2024 Business Numerology Forecast

2024 Business Numerology Forecast

Every January, spa owners around the world find themselves wondering about the future of their personal lives & business…and unsure of how to navigate the twists and turns of the upcoming year with a clear sense of purpose. You’ve heard me talk about systems, systems, systems, but there’s also more to it when it comes to mindset & taking action. And while there is wisdom in “going with the flow” as opportunities and challenges arise, deep down, that uncertainty and lack of control can be a bit overwhelming. 


Well, now is the perfect moment to discover the hidden messages within the numbers and get a glimpse into the universal energy that's influencing 2024. By doing so, you can tap into your personal power, take charge of your life and business, and bid farewell to that uncertainty. Let's embark on a journey together this year, unlocking new perspectives and embracing the potential for boundless abundance and prosperity. 2024 IS being called the Year of Infinite Abundance. Claim your rightful place in this 8 energy year!

Jan 03, 202424:16
A Spa Owners Guide to Thriving Sales & Leadership in January
Dec 14, 202318:21
Spa Ecommerce Mastery: The Real Reason You Can’t Grow Your eCommerce Business
Dec 03, 202321:04
2024 Spa Business Planning Workshop
Nov 24, 202346:31
3 Holiday Marketing Ideas For a Busy January
Nov 03, 202324:56
3 Reasons Why Your Spa Sales Are In A Slump & How to Revive Them
Oct 20, 202318:10
5 Tips For A 5-Star Spa Website
Oct 06, 202338:38
The Numerology Advantage: Building Opportunities in Business
Sep 22, 202321:02
Mastering Q4 Marketing: Strategies to Finish Strong in 2023
Sep 08, 202319:08
How to Stop Feeling Like a Controlling & Overbearing Spa Leader Without Compromising Your High Expectations
Aug 19, 202314:58
From Frazzled to Flourishing: Spa Website Revival Tips for Time-Strapped Owners
Aug 04, 202323:20
Breaking the Chains: How Spa Owners Can Redefine Freedom in Business!
Jul 21, 202319:54
Marketing Strategies To Create Spa Business Freedom & Peace Of Mind This Summer
Jul 08, 202323:20
Revolutionize Your Employee Benefits Plan and Boost Retention with this One Financial Tool ft. Jane Handforth
Jun 23, 202318:55
Maximizing Revenue: 5 Automation Features for your Spa Website to Bring in More Sales & Bookings

Maximizing Revenue: 5 Automation Features for your Spa Website to Bring in More Sales & Bookings

💫 Unlock the Power of Website Automation for Your Spa Business! 💫


Ready to boost your revenue and streamline your spa operations? Discover the game-changing benefits of website automation. Save time, increase bookings, and enhance client retention. 🌟


In our latest episode, we share five essential website automations:

1️⃣ Newsletter Opt-In: Engage subscribers and drive sales.

2️⃣ Website Chat Feature: Provide quick answers and exceptional service.

3️⃣ Abandoned Cart Nurture Sequence: Recover lost revenue and close sales.

4️⃣ After Purchase Emails for Reviews: Generate social proof and boost sales.

5️⃣ Reengagement Emails: Bring back clients and show them they're missed.


Listen in to unleash the power of website automation in your spa business and maximize your revenue!

Jun 09, 202319:15
Embrace Spa Leadership Excellence: Thrive as a Confident Leader, Despite Self-Doubt
May 26, 202311:30
Why Your Spa eCommerce Store is Falling Behind Competitors (And How to Catch Up)
May 11, 202329:28
Maximizing Your Solo Spa's Potential: 3 Proven Strategies to Boost Business and Make the Most of Your Fully Booked Schedule
Apr 21, 202314:04
Overcome the Spa Reels Overwhelm: Elevate Your Instagram Game with These 5 Simple Tips
Mar 31, 202327:51
Transitioning from Spa Solo to Team: Lessons Learned from 3 Key Mistakes

Transitioning from Spa Solo to Team: Lessons Learned from 3 Key Mistakes

Mar 15, 202315:33
Q2 Spa Marketing: Steal Our 3-Month Strategy!

Q2 Spa Marketing: Steal Our 3-Month Strategy!

Need a shot of organizational & content inspo for your spa marketing? Listen along with Kirsten Foss & Delia Taylor, an expert in Digital Marketing with over 25 years in the spa industry, as they guide spa owners in creating a quarterly strategy for social media marketing.

Together, this spa business duo will provide you with a plan for spa-specific content for April/May/June, including a goal-setting process, post creation ideas, batching recommendations, and focusing on key services and products. Steal their marketing strategy system to create stronger, more intentional social media content and repurpose it across multiple platforms! It’s literally a mini-marketing workshop, so hit save and grab a pen!

In this episode, you will learn the following:

1. Discover how to create an effective Q2 social media marketing plan with their FREE Monthly Marketing Strategy Doc

2. Understand why batching your content creation is essential for getting monthly marketing done & dusted

3. Learn the keys to setting and achieving spa marketing goals for seasonality, niching, team pivots

Download or copy the FREE Monthly Marketing Strategy Doc here

Make sure to be ready to take notes on this marketing podcast, Spa Owner!

🔔 Hit subscribe to hear about upcoming spa business topics!

🚀 Visit Kirsten's Website for More Tips About Scaling Your Spa Business - https://www.kirstenfoss.com

🖊 Download Kirsten's Free "Feel Good Spa Sales" checklist - https://kirstenfoss.com/sales-system-optin-2021

♥️ Loved this episode? Leave us a comment and let us know what Spa topics you want to hear next!

Mar 02, 202337:49
Unlocking Team Motivation and Spa Business Growth: Hourly Pay Based on Performance

Unlocking Team Motivation and Spa Business Growth: Hourly Pay Based on Performance

When spa owners are faced with the prospect of giving a raise, they need a compelling compensation system that encourages staff performance and career growth, while ensuring the business stays profitable. Does this sound like a pipe dream, dear Spa Owner?

In this video, you will learn:

1. How can spa owners create a compensation structure that benefits both the business and their team?

2. What are the advantages of a performance-based pay structure for spas?

3. How can spa owners ensure their team is motivated and engaged by their compensation system?


🔔 Hit subscribe to hear about upcoming spa business topics!


🚀 Visit Kirsten's Website for More Tips About Scaling Your Spa Business - https://www.kirstenfoss.com

🖊 Download Kirsten's Free "Feel Good Spa Sales" checklist - https://kirstenfoss.com/sales-system-optin-2021

♥️ Loved this episode? Leave us a comment and let us know what spa topics you want to hear next!

Feb 16, 202316:22
Why Your Spa Website Home Page Is Critical for Attracting Your Ideal Client Bookings
Feb 01, 202329:42
Employee VS Independent Contractor: Which Business Model is Best?
Dec 15, 202221:32
Should Your Spa Team Also Be Your Social Media Managers?
Dec 01, 202218:47
How Spa Owners Get Out of the Treatment Room (and Into Full-Time Spa Leadership)
Nov 17, 202217:18
The 2023 Planner Your Spa Needs to Scale Your Marketing Efficiently
Nov 01, 202214:59
Thinking of Adding a New Service or Product Line to Boost Spa Sales? Listen to This First!
Oct 20, 202212:15
3 Google Analytics That Turn Website Visitors Into Clients
Oct 07, 202217:36
4 Spa Business Action Steps for a Strong Finish to 2022
Sep 22, 202210:41
Spa Marketing With Delia: Q4 Marketing Tips for Spa Owners in 2022
Sep 08, 202221:09
Is Your Website Working For You Or Against You?
Aug 18, 202219:28
My Spa Needs an Overhaul! How Much Change Is Too Much?

My Spa Needs an Overhaul! How Much Change Is Too Much?

Ready to overhaul your spa biz? Let's talk about how to do it right!  

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🔔 Subscribe for More Spa Business Tips  -https://www.kirstenfoss.com/2021-news...  

🚀 Visit Kirsten’s Website for More Tips About Scaling Your Spa Business  -- https://www.kirstenfoss.com  

🎧 Subscribe to Thursday Spa Business Breaks  -- https://www.youtube.com/c/KirstenFoss  

🖊️Download Kirsten’s Checklist:  -- https://www.kirstenfoss.com/free-spa

Aug 11, 202211:26
My Spa Leadership Non-Negotiables
Jul 21, 202215:40
How to Strengthen Your In-Spa Marketing
Jul 07, 202222:01
What's Better For Increasing Ideal Client Bookings, SEO or Website Strategy?
Jun 16, 202213:22
How to Make Your Spa’s Social Media Go Viral
Jun 02, 202215:41
3 Leadership Must-Do’s When Team Sales Are Down
May 19, 202217:50
Jumpstart Your Summer Spa Marketing
May 06, 202241:28
How to Organize & Manage Staff Summer Vacations
Apr 07, 202215:27
Is Your Spa Marketing Working? Here’s How to Tell
Mar 24, 202237:57