Spa Business Mastery
By Kirsten Foss
My name is Kirsten Foss, and over the past 25 years I've been an esthetician, spa owners, and business-and-marketing strategist. Join me today to start cultivating a bountiful spa business.
www.kirstenfoss.com/
Spa Business MasteryMar 30, 2021
May 2024 Business Numerology Forecast
Join Kirsten Foss, certified Numerologist and spa business consultant, for the May Business Numerology forecast to help you navigate this month with confidence and purpose. Itâs a 4 energy month for everyone - you, clients, staff, family and friends - which means youâll be experiencing both the high & low energies of stability, structure and foundations. Itâs taking Aprilâs creatively expansive activations and grounding them into stable foundations that have the structure and efficiencies needed to finish manifesting!Â
In this episode, youâll learn how Mayâs 4 energy can:Â
Maximize spa business growth with Mayâs energetic planning techniques.
Uncover the power of numerology in shaping your spa's future success.
Boost spa management efficiency with structured systems for greater benefits.
Navigate fluctuating energy cycles for sustained business stability.
Learn to develop a systematic approach for successful spa ownership.
The Power of Blending Numerology & Spa Business
Drawing from her personal experience and expertise in numerology, Kirsten highlights the significance of aligning with the energy of each month and how it can impact both personal well-being and business success. By sharing the impact of the previous month's energy and diving into the four energy of May, she offers valuable guidance on harnessing stability and structure for sustainable business growth.Â
Through practical advice on implementing systems, addressing potential stability issues, and prioritizing self-care, Kirsten emphasizes the interconnectedness of personal and business energy. Her relatable approach and insightful commentary make this episode a must-listen for spa owners seeking to optimize the energy of the month and cultivate a more balanced and sustainable approach to running their businesses.Â
âThis month is about implementing systems and structure into your business. So use this month as the month to analyze which parts of your spa business need more stability and structure.â - Kirsten Foss
The key moments in this episode are:
00:00:00 - Introduction to May Numerology ForecastÂ
00:06:39 - Understanding the Four Energy MonthÂ
00:10:33 - Importance of Systems and Structure in Spa BusinessÂ
00:13:55 - Embracing Commitment and Purpose in Spa BusinessÂ
00:16:52 - Understanding the High Four EnergyÂ
00:17:35 - Exploring the Low Vibration of FourÂ
00:19:18 - Challenges and Frustrations of Four EnergyÂ
00:22:37 - Embracing Tenacity and Overcoming QuittingÂ
00:27:11 - Implementing Systems and Structures in the Spa BusinessÂ
00:32:39 - Benefits of Guided MeditationsÂ
00:34:29 - Practical Action StepsÂ
00:36:11 - Energetic Dates to NoteÂ
00:39:34 - Full Moon and ReleaseÂ
00:41:58 - Finishing May with Abundance
The resources mentioned in this episode are:
Subscribe to the Spa Business Mastery podcast on your preferred podcast platform to receive regular updates and insights on scaling your spa business and implementing thriving systems and strong leadership.
Join the Soul of Spa Business Membership Waitlist to hear when Kirsten opens registration to access guided meditations, energetic forecasts, and tools specifically designed for spa and wellness entrepreneurs. This membership provides valuable resources to support your personal and professional growth as a spa owner.
Consider exploring guided meditation apps or platforms such as Insight Timer, Calm, or Headspace to incorporate grounding guided meditations into your daily routine. These can help you find balance and reduce stress, supporting your overall well-being.
Take the opportunity to analyze and develop systems and structures in your spa business to bring stability and organization. Kirsten can help you identify areas that feel chaotic or disorganized and work on creating systems to improve stability and efficiency.
Spa Mamaâs: How to Stay Well in a Wellness Business
Are you a spa owner and a mom feeling the weight of trying to do it all? You're not alone! Juggling self-care, running a spa business, and parenting can leave you feeling overwhelmed and drained.
But fear not, because in this episode of The Spa Business Mastery Podcast, Kirsten is joined by Dr. Sue McCredie from Soulfull Medicine to shed light on the journey of maintaining well-being as a spa mama.
This topic is all about our role as caregivers and how to make sense of the ever-present and ever-changing roles that challenge our ability to feel peace and balance in both your personal and professional life!
Key takeaways of this podcast:Â
Finding Balance: Discover practical tips to balance self-care and caregiving in the fast-paced world of spa entrepreneurship, ensuring your well-being remains a top priority.
Transformative Insights: Dive into Dr. Sue McCredie's journey from pediatrician to coaching midlife women, and learn valuable lessons that can help you navigate your own path with grace and resilience.
Elevating Wellness Practices: Explore powerful wellness techniques that you can implement in your spa business to enhance the experience for both your clients and staff, creating a harmonious environment for all.
Parenthood and Entrepreneurship: Master the art of managing parenting and entrepreneurship in the spa industry, finding equilibrium between your family life and your business endeavors.
Personal Growth: Delve into the fascinating world of numerology and tarot with Dr. Sue, unlocking new avenues for self-discovery and personal growth that can enrich both your personal and professional life.
I think it's less about achieving something and more about just the grace of the journey. - Dr. Sue McCready
The key moments in this episode are:
00:00:00 - Introduction to Soulful MedicineÂ
00:03:39 - The Challenges of Balancing Caregiving and Entrepreneurship
00:09:20 - Tuning into the Seasons of Life
00:11:59 - Shifting Expectations and Health as Balance
00:13:31 - Flexing and Flowing Between Responsibilities
00:13:49 - Setting Expectations and Boundaries
00:17:01 - Problem-solving versus Witnessing
00:18:38 - Mama Archetypes: Visionary and Giver
00:19:57 - Mama Archetypes: Inspirational and Detail
00:25:33 - Shifting Boundaries in Parenting
00:27:36 - Importance of Hiring Help
00:28:27 - Utilizing Personality Types in Business
00:29:33 - Embracing Details in Business
00:30:33 - Embracing the Journey of Entrepreneurship
00:33:32 - Self-Care for Mom EntrepreneursÂ
Motherhood and spa entrepreneurship are both a calling most of us can never choose between so itâs more critical than ever to manage the expectations we have for ourselves and our business. Tune in to this episode and take the first step towards a more fulfilling and sustainable journey in both parenthood and your career!
The resources mentioned in this episode are:
Embark on a journey of self-discovery by taking the Mama Archetypes quiz, curated by Dr. Sue McCredie. Gain valuable insights into your personality type and learn how to optimize your life, work, and relationships based on your unique archetype.
For more information about Soulfull Medicine , email Dr. Sue at drsue@drmccreadie.com
6 Tik Tok Tips for Spa Owners to Dominate on Social Media
So, picture this: you're sitting there, scratching your head, wondering how to make your spa's TikTok content pop. You've tried everything, from random videos to crossing your fingers and hoping for the best. But let's face it, it feels like you're shouting into the void, right? Well, buckle up, because Cassie's about to drop some knowledge bombs that'll turn that frustration into pure excitement.
In this episode, we're diving deep into:
The secret sauce of TikTok marketing to skyrocket your spa's social media game.
Riding the TikTok trends wave to keep your audience hooked and coming back for more.
Crafting content that not only looks amazing but also speaks directly to your audience's soul.
Letting your audience take the reins with user-generated content strategies that'll have them feeling like VIPs.
Playing around with different video lengths to find that sweet spot that keeps your audience glued to the screen.
Getting cozy with analytics to understand exactly what makes your audience tick and how to give them more of what they love.
But here's the real kicker, folks â it's not just about churning out content and hoping for the best. Nope, Cassie's got some ninja-level tricks up her sleeve to show you how to use TikTok as a secret weapon for SEO and building a real, authentic community around your spa.
Timestamped summary of this episode:
00:00:00 - Introduction to TikTok for Spa Businesses
00:03:20 - Leveraging TikTok Trends
00:05:51 - Creating Eye-Catching Visuals 00:07:30 - User-Generated Content Strategies
00:12:30 - Testing Different Video Lengths
00:14:36 - Understanding Your Audience Preferences
00:15:18 - Authentic and Genuine Content Creation
00:17:28 - Maximizing Engagement and Community Building
00:18:03 - Utilizing Analytics and Metrics
I'm telling you, this episode is like a masterclass in spa social media domination. So, grab your favorite beverage, get cozy, and let's dive into the world of TikTok tips that'll transform your spa's social media game from meh to marvelous! Trust me, you won't want to miss this one.
The resources mentioned in this episode are:
Email Delia at delia@virtualspabusinessmarketing.com for social media management packages and support in creating engaging TikTok content for your spa business.
Tune into the next episode of the Spa Business Mastery podcast for more tips and insights on leveraging your marketing for your spa business.
The #1 KPI To Monitor During Spa Growth Planning
It's an exciting time when you're ready to expand, but are you truly prepared for the financial side of things? Let's explore the crucial spa business metric you need to keep an eye on before taking the leap.
It's easy to get swept up in the excitement of growth plans, but have you checked your financial reports to see if your business can handle the upcoming costs and expenses? Sometimes, our optimism can cloud our judgment. And the usual Profit/Loss statement from your bookkeeper or the sales from your Point of Sale are not enough to make a wise decision thatâs based on calculated risk.Â
Numbers Are NavigatorsâŚAgain!
But fear not, there's a key number hiding in your booking system that can give you a clear view of your financial readiness. Running a spa business on a budget requires mindfulness. Jumping into growth initiatives based solely on perception can lead to some sticky situations. Just think about it:
Hiring before you're truly busy enough can strain your finances.
Introducing new products without enough sales can hurt your cash flow.
Expanding your space too soon adds extra expenses without boosting revenue.
Let's talk about the big KPI that sits at the critical point of growth decisions: Productivity and itâs your compass during spa growth planning. In this episode, youâll learn:
What Productivity tracks in your business.
The green light Productivity number for growth.
Where to find this metric in your spa software.
How often to check your Productivity metric.
What you should be looking for while youâre tracking this KPI.
I'm very much about tapping into your intuition, trusting your intuition in your business, letting that guide you hundred percent. But we also need to pair that with the data, the actual numbers. - Kirsten Foss
Whatâs Your Productivity KPI At, Dear Spa Owner?Â
Discovering what Productivity means & how it affects your spa business and team growth outcomes is a huge eye-opener. When I first learned all of this information, you would have seen my mouth hang open in disbelief! âOH!! Thatâs why Iâm so cash strapped. I didnât know what to look for BEFORE I dropped thousands of dollars on that new hire that I didnât end up staying because it wasnât busy enough.â and âOH!! Now I see where the opportunity gaps are with my sales!!â
Now the question is âHow do I increase Productivityâ
I would love to answer that for you! Itâs a big topic and Iâll make that for another podcast.Â
If you could use a seasoned Spa Business Strategist (thatâs me!) to get eyes on your spa sales opportunities, book a Get-Acquainted call with me. Iâll show you how to analyze and use your reports to make strategic growth decisions that will bring your more client sales and financial freedom!
April 2024 Business Numerology Forecast
Happy April 1st! This ain't no joke - April's Business Numerology Forecast says it's time to step into this month's amplified CREATIVITY & COMMUNICATION because It's a 3 energy month y'all.
But first, a quick reframe about what âbeing creativeâ means. Weâre not referring to the paint & sew kind of creativity you think about when the word "creative" is mentioned. For you, dear Spa Owner, the 3 energy refers to the incessant flow of creative ideas & solutions you have for your clients and spa business type of creativity. Yes...you see it now, donât you? Agreed! You ARE very creative!!Â
Iâm diving into how the wonderful energy of April provides us all an opportunity to amp up our creativity, communication, and those heart-to-heart connections in life & spa business, which fuels growth and brings fresh innovations to their businesses. Consider this forecast as your trusty spring guide to make the most of these potentials! Youâll also want to watch out for the most common 3 energy traps - it's the other side of the massive creativity coin that can undo your entrepreneurial creativity if you're going in blind.Â
In this episode, you will be able to:
Discover how numerology can guide your business decisions and strategies for the month of April
Uncover the secrets (not-so-secret when you can decode it!) of capturing Aprilâs 3 energy to drive growth and success in the spa business.
Learn why emotional intelligence will be especially needed this month to become a more effective and empathetic leader in your business.
Make note of four specific dates in April that will act as portals to structure, creativity, letting go & balance.
âIn numerology, the biggest piece to remember is that we study the energetics of the numbers one to nine, and at any time, we get to choose whether we are expressing the high vibration or the low vibration.â Kirsten Foss
The resources mentioned in this episode are:
Join the Soul of Spa Business Membership for a deep dive into blending practical spa business tactics with Numerology. This membership includes monthly business calls, meditations, Focus Worksheets, community & more for seasoned spa owners seeking growth beyond the grind. IfThe beta test starts on April 9, and joining during this phase secures founding members pricing and the opportunity to provide feedback for future improvements for our fall 2024 launch.
Discover your Leadership Code! Download your free Leadership Code report and get valuable insights into how your Code influences your personal and business life.
Aligning Values with Business Practices: The Journey to Conscious Leadership with guest Ann Marie McKenzie
Step into the world of Conscious Leadership with our special guest, Ann Marie McKenzie! Join us as we explore the magic of integrating spirituality and numerology into your entrepreneurial path. Once you know about this style of running your business (in fact, you may already be doing this but didnât know the term!), our hope is that youâll feel inspired to align your values with your practices and embrace conscious leadership like never before!
In this episode, you will be able to:
Discover how Heart Conscious Leadership can transform your business approach and create a positive impact on your team and customers.
Unlock the power of integrating Numerology into your business strategy to gain a deeper understanding of your business's purpose and direction.
Develop your Emotional Intelligence to drive business success and improve your relationships with employees & clients.
Explore how Conscious Business Leadership can help you create a lasting impact and make a difference in your industry and community.
Enhancing Emotional Intelligence for Business
During our chat with Ann Marie McKenzie, we delved deep into the significance of emotional intelligence in the world of entrepreneurship. We learned that emotional intelligence isn't just about understanding and managing our own feelings, but also about navigating the emotions of others, paving the way for more enriching and sustainable business relationships.
âEverything is energy. And energetics matters because we are always emitting a vibration or a frequency. And that vibration or a frequency dictates what we attract into our world.â - Ann Marie McKenzie
The resources mentioned in this episode are:
- Join the Conscious Business Collective: Connect with Ann Marie McKenzie and other like-minded entrepreneurs in the Conscious Business Collective.
- Explore Conscious Business Immersion: If you're looking for a more personalized experience, consider the Conscious Business Immersion program.
- Connect with Ann Marie: Visit Ann Marie McKenzie's website to explore her Numerology services, learn more about her approach to conscious business, and connect with her directly.
- Follow Ann Marie on Instagram and Facebook
3 Spa Manager Tools to Boost Your Leadership Confidence & Team Collaboration
This podcast is for my spa owners and managers! Ever felt like you're caught in a whirlwind of chaos when trying to build and lead a successful spa team? Putting out fires, re-explaining policy, feeling like you have to do everything yourself, getting annoyedâŚbasically wondering how your team vision turned into team buren so quickly.
You may have been advised that simply hiring a team would leverage your Solopreneur success, only youâve ended up feeling overwhelmed, frustrated, and disconnected from the very people youâve hired.Â
But here's the thing: building a thriving spa team requires more than just bringing people on board. It's about creating a strong connection and collaboration within your team - with support for you too.
If you're tired of feeling like you're stuck in the middle of chaos, then it's time to discover the 3 spa manager tools that will transform your leadership, boost team confidence, and foster seamless collaboration. Get ready to build a team that works together towards your business goals, and say goodbye to the crazies for good!
In this episode, you will be able to:
Boost team collaboration and morale with simple, effective strategies.
Create a positive work environment that fosters teamwork and support.
Enhance communication and connection amongst your spa team.
Learn how to motivate and empower your staff for a more cohesive team.
Implement proven techniques to build a successful and harmonious spa team.
Cultivate a sense of belonging and unity within your spa staff.
Discover the secrets to building a high-performing and cohesive spa team.
Foster a sense of camaraderie and mutual respect within your spa team.
Develop a strong and connected team that drives success in your spa business.
Learn how to create a collaborative and inclusive culture within your spa team.
âIt's really exciting to think about working with other like-minded estheticians and service providers. If you've ever had that opportunity, it's wonderful and it is just so fulfilling on top of feeling fulfilled in the work that you do.â - Kirsten Foss
Improving Spa Team Communication and Connection
If that list above feels like an impossible wish list, itâs really not! This podcast underlines the need for clear communication and connection within the spa team. Utilizing tools like a staff handbook and operations manual to establish clear regulations and procedures helps in facilitating this.
But it doesnât end there. You must continue to seed collaboration with regular team meetings, allowing for open discussions and providing platforms for insightful feedback, fostering stronger bonds within the team.
The Spa Management Resources Mentioned in this Episode Are:
DIY + Tutorials
Purchase the Spa Team Handbook Template & Walkthrough Tutorial ($444 USD) to create efficient policies and procedures for your spa team.
Documents Only - No Tutorial
Get the Operations Manual Template ($99 USD) to start organizing your spa's protocols for reception and spa treatments. Please note - this isnât a finished manual, but a 57-page template and example of how to organize it clearly and efficiently for your team training. No more guessing how to best organize your procedures. This is a fully editable document Google Document for you to add your customized protocols. Email kirtsen@kirstenfoss.com for more info.
Invest in the Spa Manager Manual ($499 USD), a unique 85-page resource developed by a spa management expert, to streamline your spa management system and support your leadership. Included are Spa Manager protocols for team (recruiting, hiring, training, coaching), clients, inventory, business and marketing as well as all relevant templates, scripts & worksheets to ensure efficient leadership. Email kirtsen@kirstenfoss.com for more info.
March 2024 Business Numerology Forecast
This year, March is a universal 2 energy month - meaning, the spirit of connection, collaboration, balance & intuition is potent for everyone. But it's not just about numbers and energy and feelings; it's about using a cooperative spirit and your intuition as a business strategy. Today Iâm sharing the March Numerology Business Forecast on this episode of the Spa Business Mastery Podcast to help you prepare & take action on the upcoming opportunities & challenges for your leadership, client care, sales and team growth.
In this episode, you will be able to:
Discover the impact of Marchâs energetic code can have on your spa sales success and growth.
Harness the high vibrations of the number 2 to pull in aligned partnerships (your Ideal Clients & dream team are your partners!)
Recognize and address the low vibrations that might be sabotaging your spa business leadership & growth.
Gain insight into the energy forecast for businesses and how it can influence your strategic decisions.
Learn how to effectively leverage intuition in sales conversations for improved client relationships and business growth.
âWe can use our intuition to pick up on our clients' needs as well, without having to compromise our sales conversations and our sales opportunities.â
Podcast Timestamps:Â
00:00:00 - Introduction to the March 2024 ForecastÂ
00:02:10 - What a manifestation cycle and number amplification mean in business strategy
00:04:42 - Recognizing the high vibration of the 2 energy and how it shows up in your life & spa business.
00:09:48 - Recognizing the low vibration of the 2 energy and what itâs telling you.Â
00:17:18 - Why the highly collaborative energy of 2 requires aligned partnerships to anchor your business confidence. Â
00:19:25 - How collaborative energy works/doesnât work with delegating vs. abdicating leadership responsibilities.
00:23:11 - Mark your calendars for 3 sets of âSpa CEO Power Daysâ; amplified portals of connection & creativity for spa sales and marketing ideas.Â
00:31:56 - The March Energy Sales TipÂ
00:35:07 - Action steps with your clients and spa team to help them feel like aligned partners AND provide everyone the opportunity to build trust & abundance.Â
00:37:01 - Trusting Intuition to create comfortable spa sales conversations, whether they buy now or later.
00:38:35 - How to tap into your spa business intuition for spa business strategy. Â
Download the March Business Energetic Guide to Boost Growth Strategies
This month, Iâve created a 1-page guide to help you optimize the 2 energy for amplified client connections, team heart and personal fulfillment for being able to serve your community at your highest level.
I invite you to use this resource as a tool for being intentional with your spa goals and taking action in a way that comes from your heart AND builds your financial growth.
Email kirsten@kirstenfoss.com for a copy of the March Spa Business Energetic Guide.
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Spa Dollars and Sense: Untangling Bookkeeping Challenges
Hey, Spa Owners! Do you dread tax time and struggle with bookkeeping challenges? Have you been told to simply hire a financial team and expect everything to fall into place, only to end up feeling overwhelmed and frustrated?
If you can relate to the pain of trying to keep your books in order without seeing the results you need, you're not alone. Let's untangle the complexities of bookkeeping and discover the key to efficient financial management and growth for your spa business.
Lilly Cook - Spa Owner & Certified CPA
Introducing Lilly Cook, the heart and soul behind Oasis Skincare nestled in the serene landscapes of southern Illinois. With a genuine commitment to financial health and longevity in the spa industry, Lilly's expertise illuminates pathways through the maze of bookkeeping challenges our industry faces. Her insights not only demystify the financial landscape but also pave the way for sustainable growth and prosperity for spa owners.
Even if you are outsourcing things, you get to delegate, you do not get to abdicate. So you still have to be an active member in your bookkeeping process, because it's garbage in, garbage out. - Lilly Cook
In this episode, you will be able to:
Listen to savvy financial management advice from a spa owner who is also a certified bookkeeper, igniting profitability and long-term sustainability.
Discover the crucial role of bookkeepers in driving small business success, especially for spas.
Unlock the treasure trove of advantages that having a CPA onboard your financial crew brings, propelling strategic growth and ensuring compliance.
Embrace your unique role in the bookkeeping journey to gain hands-on insight into your spa's financial vitality while fostering control and clarity.
Discover why specialized bookkeepers versed in the nuances of spa operations, effortlessly streamline financial processes and amplifying your bottom line.
Timestamps:Â
00:00:54 - How I know Lilly Cook, spa owner AND bookkeeper, and how she came to master both roles.
00:04:09 - How Lilly got out of the her treatment room to take on more of a CEO role in her spa business
00:06:16 - How Lilly was able to receive financial assistance so quickly during COVID shutdowns
00:08:33 - The disconnect between spa & bookkeeping software and how it can trigger a cascading downwards spiral of overspending and becoming cash-strapped
00:13:23 - The importance of choosing a bookkeeper that is niched in salon or spa business.
00:19:40 - The difference between a bookkeeper and CPA; which one you want managing your daily bookkeeping to save you money.
00:23:40 - How to work with a spa bookkeeper virtually.
00:26:31- Lillyâs voice of reason for staying in control of your spa finances: delegating vs abdicating.
Unlock the Power of Spa-Specific Bookkeepers
Having a specialized bookkeeper is essential for managing both daily transactions and maintaining accurate financial records in the spa industry. Lilly encourages spa owners to build a strong working relationship with their bookkeeper, combining open communication and necessary access to tools and documents. A good bookkeeper can help identify financial leaks, reduce unnecessary expenses and ensure effective inventory management. In fact, itâs my opinion that a good bookkeeper should be on every spa owner's business support team to save you time, money and your sanity!Â
Spa Bookkeeping Clean Up for 2024 Taxes
Visit Skincarebookkeeper.com to learn more about Lilly Cook's bookkeeping services tailored specifically for the spa industry. Whether you need cleanups for the end of 2023 or ongoing bookkeeping support, you can find more information and contact details on her website.
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Boosting Website Visits: Expert Tips for Spa Owners to Increase Online Presence and Maximize Profits
Are you struggling to attract clients to your spa website, despite creating compelling content and a visually appealing design? Well, what if I told you that the key to increasing your online presence lies in strategies that don't require a hefty marketing budget?
Today on Spa Marketing With Delia Iâm chatting with my friend Drew, a marketing expert from Search & Social. In this episode he reveals surprising techniques that can help spa businesses compete with the big brands and draw in more Ideal Clients, increase bookings and skyrocket your online sales!Â
From leveraging localized marketing to maximizing the power of social media and Google ads, these insights could be the game-changer you've been searching for.Â
In this episode you will:Â
Discover effective spa marketing strategies for boosting website traffic and client conversions.
Learn how to develop a compelling content strategy tailored specifically for spa businesses.
Uncover the secrets to engaging and connecting with clients through social media.
Gain insights into leveraging website data analysis to enhance your spa marketing efforts.
Get professional assistance in creating impactful social media advertising campaigns for your spa.
The key moments in this episode are:
00:02:19 - Understanding the Spa Marketing Funnel
00:05:46 - Building Awareness through marketing strategies
00:09:34 - Engaging with Potential Clients on Social Media
00:11:52 - Leveraging Social Media Content on the Website
00:12:53 - Customizing Content for Different Audiences
00:13:44 - Utilizing Data for Ad Campaigns
00:15:33 - Importance of Professional Social Ad Management
00:17:02 - Boosting Posts for Increased Visibility
Ready to Maximize Your Online Impact? Implement These 5 Key Strategies to Enhance Your Online Presence and Drive Conversions
Google Analytics - Implement Google Analytics on your website to capture important data about your website visitors, such as demographics, behavior, and interests. This data will help you understand your audience and tailor your marketing strategies accordingly.
Social Media Engagement - Encourage engagement on your social media posts by prompting followers to take action, such as leaving a comment, sharing the post, or saving the content for later reference. Engaging content can lead to increased visibility and brand recognition.
Boosted Posts - Consider boosting posts on social media that have already gained organic traction. Boosting a post can extend its reach to a wider audience, including friends of followers, and increase its visibility and engagement.
Conversion Ads - Utilize conversion ads on social media platforms to drive specific actions, such as booking appointments, making phone calls, or completing purchases. These ads can be targeted to individuals who have shown engagement with your brand and are more likely to convert.
Localized Marketing - Implement localized marketing strategies by setting specific parameters for your ad campaigns, such as targeting a particular age group, interests, and geographical location. This can help maximize the impact of your budget and reach potential clients in your local area.
âYour website should be set up and built to convert. There's lots of opportunities on there for different conversion points, whether that's a phone call, a booked appointment, a lead form, whatever that might be.â - Drew James - Search & Social
Are you ready for more bookings and sales in your spa? Stay tuned as we uncover the secrets to boosting your online presence and attracting more Ideal Clients.Â
Boost Spa Sales & Bookings in 5 Minutes: The Power of a Daily Client Checklist
đ Calling all spa owners in need of a cash flow boost! đLet's talk about maximizing sales & bookings in the spa industryâit's not just about selling products; it's about fostering genuine connections with our clients & providing the results they asked for. đ
In times when we need an immediate increase in cash flow, focusing on our existing clients' needs and preferences can work wonders. By understanding their journey with us and recommending products tailored to their unique needs, we not only drive sales but also elevate their spa experience. â¨
It's time to unlock growth and ensure a steady cash flow by prioritizing our clients' well-being and satisfaction. Be sure to download the free Daily Client Prep Checklist!
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February 2024 Numerology Forecast
Embrace the power of fresh starts and new beginnings this February! â
â
Calling all spa owners: Dive into the energy of the 1 with our exclusive Numerology Forecast for February 2023. Discover how to use the energy of innovation, fresh starts, independence and visioning can elevate your spa business sales & leadership. â
â
Tune in for insights on leveraging the 1 energy for success and growth.
Soloâs & Start Ups: Your New Spa Website â Start Simple or Go Big?
A big question that's on the minds of many overwhelmed and cash-strapped new spa owners:Â
Start Simple or Go Big?
Iâm talking about the importance of an online presence.
If you're a solo or startup spa owner, wondering whether you really need a fancy-pants website right out of the gate, the answer is no, but you still need online visibility to attract new clients.
Get ready to enhance your online presence so you can increase your bookings and sales. This episode is a must-listen!
Loved this episode? Let us know what spa marketing topics you want to hear next!
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Resilience and Renewal: 4 Ways to Navigating the Road to Higher Spa Sales in 2024
As January unfolds, we collectively embrace it as a fresh start, a canvas upon which we can paint new aspirations. For spa owners like you, this moment calls for a pause, a reflective glance back at the landscape of 2023 before setting sail into the uncharted waters of 2024.
Looking back isn't just a stroll down memory lane; it's a deliberate examination of what worked and what didn't. Debriefing our business year is an exercise in honesty and self-awareness. It's about acknowledging the struggles, being honest about what's not working, and learning from those experiences.
To turn your 2024 into a cash flow machine, learn about the 4 most common sales goal disappointments that happened in 2023 & how to fix them for this upcoming year!
Additionally, in the spirit of Numerology, with the current 9-month energy in January, we'll explore how to work with these energies rather than feeling at their whim!
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âŹď¸ Boost sales asap with the https://www.kirstenfoss.com/sales-system-optin-2021.
đVisit our Website for more spa business tips- https://www.kirstenfoss.com
2024 Business Numerology Forecast
Every January, spa owners around the world find themselves wondering about the future of their personal lives & businessâŚand unsure of how to navigate the twists and turns of the upcoming year with a clear sense of purpose. Youâve heard me talk about systems, systems, systems, but thereâs also more to it when it comes to mindset & taking action. And while there is wisdom in âgoing with the flowâ as opportunities and challenges arise, deep down, that uncertainty and lack of control can be a bit overwhelming.Â
Well, now is the perfect moment to discover the hidden messages within the numbers and get a glimpse into the universal energy that's influencing 2024. By doing so, you can tap into your personal power, take charge of your life and business, and bid farewell to that uncertainty. Let's embark on a journey together this year, unlocking new perspectives and embracing the potential for boundless abundance and prosperity. 2024 IS being called the Year of Infinite Abundance. Claim your rightful place in this 8 energy year!
A Spa Owners Guide to Thriving Sales & Leadership in January
Get ready to conquer the dreaded January slow-down with my tried & true strategies for spa owners looking for a January sales boost and to lead with confidence, rather than getting sucked into the usual dread for our seasonal post-holiday slump.
Honestly? I feel like many of you are so overwhelmed this time of year and maybe need a nudge to try January 2024 a little differently this year!
In this episode, you will learn how to:
- Get started with your 2024 spa business planning
- Set your mental heath & spa business up for success in the upcoming year.
- Leverage slow times to recharge and lead your spa with confidence.
- Schedule training for you or your spa teams to enhance performance and client results.
- Feature new services (not specials!) to attract more spa clients and increase bookings.
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Loved this episode? Let us know what spa business & leadership topics you want to hear next!
đHit subscribe to hear about upcoming spa business topics!
đ˛Connect with us on Instagram!Â
đVisit our Website for more spa leadership & business tips- https://www.kirstenfoss.com
Spa Ecommerce Mastery: The Real Reason You Canât Grow Your eCommerce Business
Are you struggling to expand your spa's online sales despite a successful brick-and-mortar presence? Many Spa Owners find it challenging to tap into the vast potential of promoting and selling their spa products online.Â
From immediate visibility to targeted audience reach, strategic budgeting, and data-driven decision-making, in this episode of The Spa Business Mastery Podcast we uncover the secrets to spa ecommerce mastery.Â
Loved this episode? Let us know what spa marketing topics you want to hear next!
đHit subscribe to hear about upcoming spa marketing topics!
đ˛Connect with us on Instagram!Â
đVisit our Website for more spa marketing tips- https://www.kirstenfoss.com
2024 Spa Business Planning Workshop
As a previous spa owner myself, I SO understand the challenges spa owners face in balancing the day-to-day operations with big-picture planning. Thatâs why Iâve made this podcast into a workshop format - to provide a framework for spa business owners to set clear goals and develop a plan for the year ahead - financially, physically & emotionally.Â
With my blend of practical business advice and a touch of spirituality, Iâm here to empower spa owners to trust in their abundance by tapping into your creativity and generosity.Â
So grab your pen and paper and get ready to take notes and set yourself up for success in 2024!
Loved this episode? Let us know what spa marketing topics you want to hear next!
đHit subscribe to hear about upcoming spa marketing topics!
đ˛Connect with us on Instagram!Â
đVisit our Website for more spa marketing tips- https://www.kirstenfoss.com
3 Holiday Marketing Ideas For a Busy January
Seeing a slump in bookings and sales (aka âThe January Bluesâ)Â is quite common among spas around this time of year. This slump can stem from consumer fatigue post the holiday season, demanding crucial strategies to sustain bookings.
Seize the day dear spa owners because now is the time and the clock is ticking!Â
In this episode of The Spa Business Mastery Podcast we're sharing three marketing ideas to promote in December for a busy January.Â
Loved this episode? Let us know what spa marketing topics you want to hear next!
đHit subscribe to hear about upcoming spa marketing topics!
đ˛Connect with us on Instagram!Â
đVisit our Website for more spa marketing tips- https://www.kirstenfoss.com
3 Reasons Why Your Spa Sales Are In A Slump & How to Revive Them
If you're feeling frustrated and overwhelmed by the lack of sales in your spa, despite all your efforts to revive them, then you are not alone!Â
You may be offering enticing promotions and discounts, but still not seeing the increase in customer bookings and revenue. Instead of the desired result of a thriving business, you may find yourself struggling to cover expenses and questioning the viability of your spa.
My gift to you! Opt in here:Â https://www.kirstenfoss.com/sales-system-optin-2021
Loved this episode? Let us know what spa marketing topics you want to hear next!
đHit subscribe to hear about upcoming spa marketing topics!
đ˛Connect with us on Instagram!Â
đVisit our Website for more spa marketing tips- https://www.kirstenfoss.com
5 Tips For A 5-Star Spa Website
Are you looking to enhance your spa website's consumer experience? In this episode of the Spa Business Mastery podcast, hosts Delia Taylor & Kirsten Foss dive into the topic of creating a five-star spa website that attracts more of your ideal clients and converts them into paying customers.Â
With expertise in spa website design and consumer experience, weâre sharing valuable insights on how to create an easy and seamless experience on your website that will leave your customers booking services and products!Â
So, if you're a spa owner looking to enhance your website and attract more customers, this episode is a must-listen. Get ready to take notes and transform your spa website into a customer magnet.
Loved this episode? Let us know what spa marketing topics you want to hear next!
đHit subscribe to hear about upcoming spa marketing topics!
đ˛Connect with us on Instagram!Â
đVisit our Website for more spa marketing tips- https://www.kirstenfoss.com
The Numerology Advantage: Building Opportunities in Business
On this very exciting episode of Spa Business Mastery, I am diving into the fascinating world of Numerology, and how it can guide you to success in your personal and business life.
Key topics in this week's episode:Â
Learn how I used Numerology in my personal life and business strategy to navigate the *worst* 2 years of my life.
Why exploring Numerology is your secret weapon for personal evolution and entrepreneurial success.
Witness first-hand how the mystique of Numerology can bring about astonishing transformations in your leadership and business growth.
Book your Numberology Reading here.
Loved this episode? Let us know what spa topics you want to hear next!
đHit subscribe to hear about upcoming spa marketing topics!
đ˛Connect with us on Instagram!Â
đVisit our Website for more spa marketing tips- https://www.kirstenfoss.com
Mastering Q4 Marketing: Strategies to Finish Strong in 2023
Are you ready to unleash the power of spa marketing and finish the year off stronger than ever?
Today we are diving into the not-so-secret ways to stay ahead of your marketing and boost your spa sales to finish strong in 2023...
In this episode, you will be able to:
Explore the significance of a holistic marketing plan that will increase bookings and sales
Learn the benefits of a Marketing Coaching call, and learn how to create a simplified marketing strategy + how to implement it.Â
Acknowledge the role of organization in your marketing journey â your ticket to staying ahead.
PS, at the end of the podcast, check out our special offers, which include mega savings on your 1st Marketing Call with Delia, and the Success Pack (our 3 pack of single Marketing Coaching calls for a $300 savings!)
Loved this episode? Let us know what spa topics you want to hear next!
đ Hit subscribe to hear about upcoming spa marketing topics!
đ Visit our Website for more spa marketing tips- https://www.kirstenfoss.com
How to Stop Feeling Like a Controlling & Overbearing Spa Leader Without Compromising Your High Expectations
Assembling a skilled spa team feels like itâs become more difficult than ever! Especially if you have high standards for your spa business.Â
Are you starting to feel like youâve been a little overbearing in your spa leadership? Or find youâre micromanaging because you canât trust how things are being done? You may be actually doing more harm than good to your business! Then this episode of Spa Business Mastery is for you.
In this podcast, youâll learn how to:
Start your journey to balance power and influence in the leadership of your spa organization.
Realize the importance of comprehensive systems and protocols in establishing healthy leadership & spa sales
Introduce a culture of ownership and responsibility in yourself & spa staff
The tools you & your staff need to support sustainable growth without needing to micromanage anyone
No matter where youâre at or how you feel about your leadership, there might be some hard truthâs this episode will reveal to you.
Loved this episode? Leave us a comment and let us know what spa topics you want to hear next!
đ Hit subscribe to hear about upcoming spa marketing topics!
đ Visit our Website for more spa marketing tips- https://www.kirstenfoss.com
From Frazzled to Flourishing: Spa Website Revival Tips for Time-Strapped Owners
Slow season is approaching - are you ready? As spa owners, we know you're often time-strapped and scrambling for last-minute marketing ideas. But did you know that your website is your most valuable asset?
In this episode we will:
Uncover the significant rewards of investing time in refreshing and optimizing your spa website
Share how a thorough audit of your websiteâs design and content can be a major game changer for raising your credibility and differentiating your Spa from the competition.
Identify the impact of relying on vague copy and buzzwords regarding your spaâs service descriptions and offerings.
Discover the value of consulting with a web designer for drastic advancement in your websiteâs performance.
đ Hit subscribe to hear about upcoming spa marketing topics!
đ Visit our Website for more spa marketing tips- https://www.kirstenfoss.com
Breaking the Chains: How Spa Owners Can Redefine Freedom in Business!
Feeling trapped in a never-ending cycle of long hours, constant stress, and little personal freedom?!
This episode is 100% for YOU.
In this episode, youâll:
Uncover the unexpected hurdles new spa owners face during the summer and how to navigate them.
Discover the crucial importance of having systems in place for a smooth-running spa business. Kirstenâs motto is âsystems are self care for spa owners!â
Learn the art of setting boundaries and decision-making when it comes to spa teams for a more fulfilling and free business operation.Â
Embrace the incredible value of prioritizing personal wellness and its role in achieving business success. Without your vision, your spa business isnât possible.
Letâs change those patterns of working tirelessly, always finding yourself overwhelmed and unable to break free from the chains that hold you back. Itâs time to enjoy the true freedom of owning a spa business!
Loved this episode? Let us know what spa topics you want to hear next!
đ Hit subscribe to hear about upcoming spa marketing topics!
đ Visit our Website for more spa marketing tips- https://www.kirstenfoss.com
Marketing Strategies To Create Spa Business Freedom & Peace Of Mind This Summer
Want to enjoy personal freedom this summer while excelling in your spa business? Tune in to this episode of the Spa Business Mastery Podcast for expert advice on optimizing your marketing efforts for maximum impact.
Join us in this episode as we:
Share the key marketing strategies that will allow you to achieve the work-life balance you've always dreamed of.
Reveal how to take control of your spa marketing and embrace the freedom you deserve.
Help you say goodbye to burnout and hello to a summer of tranquility while still achieving business success.Â
Implementing these effective marketing strategies will not only create more time for yourself but also allow you to fully enjoy the summer festivities without compromising your business goals.
Loved this episode? Let us know what spa topics you want to hear next!
đ Hit subscribe to hear about upcoming spa marketing topics!
đ Visit our Website for more spa marketing tips- https://www.kirstenfoss.com
Revolutionize Your Employee Benefits Plan and Boost Retention with this One Financial Tool ft. Jane Handforth
 On this episode of Spa Mastery Podcast, we are sharing a financial tool spa owners can use to â¨transform â¨your recruitment and retention strategy.
You will learn⌠âŹď¸Â
Delve into the importance of offering employee benefits in spas and salons for team satisfaction.
Investigate innovative approaches to granting medical and dental privileges to your employees.
Evaluate the advantages of cultivating a benefits program tailored to your team's unique needs.
Listen in while spa expert Kirsten Foss and special guest Jane Handforth, empower spa and salon owners in using financial tools to improve their recruitment and retention strategies while ensuring team members feel valued and supported. đ¤
Loved this episode? Let us know what spa topics you want to hear next!
đ Hit subscribe to hear about upcoming spa business topics!
đ Visit Kirsten's Website for More Tips About Scaling Your Spa Business - https://www.kirstenfoss.com
đ Download Kirsten's Free "Feel Good Spa Sales" checklist - https://kirstenfoss.com/sales-system-optin-2021
Maximizing Revenue: 5 Automation Features for your Spa Website to Bring in More Sales & Bookings
đŤ Unlock the Power of Website Automation for Your Spa Business! đŤ
Ready to boost your revenue and streamline your spa operations? Discover the game-changing benefits of website automation. Save time, increase bookings, and enhance client retention. đ
In our latest episode, we share five essential website automations:
1ď¸âŁ Newsletter Opt-In: Engage subscribers and drive sales.
2ď¸âŁ Website Chat Feature: Provide quick answers and exceptional service.
3ď¸âŁ Abandoned Cart Nurture Sequence: Recover lost revenue and close sales.
4ď¸âŁ After Purchase Emails for Reviews: Generate social proof and boost sales.
5ď¸âŁ Reengagement Emails: Bring back clients and show them they're missed.
Listen in to unleash the power of website automation in your spa business and maximize your revenue!
Embrace Spa Leadership Excellence: Thrive as a Confident Leader, Despite Self-Doubt
Hey spa owner đ
Letâs cut right to the chaseâŚÂ
It's essential to come to terms with our own needs and weaknesses as spa owners.Â
It's about recognizing those areas where we could use some fine-tuning and deciding whether we want to take that leap towards further training and support.Â
If this is how youâre feeling, fear not! Kirsten Foss has your back. In this podcast she dives straight into the world of spa leadership, acknowledging that feeling like a "bad leader" is something many people experience as a spa owner.Â
But she wants you to see it as an opportunity for growth and self-improvement, rather than âjust how it isâ! So be prepared to take notes, maybe a deep breath, and learn some key factors in becoming the best leader you can be.Â
Loved this episode? Leave us a comment and let us know what spa topics you want to hear next!
đ Hit subscribe to hear about upcoming spa business topics!
đ Visit Kirsten's Website for More Tips About Scaling Your Spa Business - https://www.kirstenfoss.com
đ Download Kirsten's Free "Feel Good Spa Sales" checklist - https://kirstenfoss.com/sales-system-optin-2021
Why Your Spa eCommerce Store is Falling Behind Competitors (And How to Catch Up)
đHey Spa Owner,
đĄ You may have thought that adding an ecommerce shop would make it easier to sell spa home care. But it's not that simple. In this episode, youâll learn the industryâs ecommerce best practices and explain why it's important to treat your online shop as its own business.Â
Loved this episode? Leave us a comment and let us know what spa topics you want to hear next!
đ Hit subscribe to hear about upcoming spa business topics!
đ Visit Kirsten's Website for More Tips About Scaling Your Spa Business - https://www.kirstenfoss.com
đ Download Kirsten's Free "Feel Good Spa Sales" checklist - https://kirstenfoss.com/sales-system-optin-2021
Maximizing Your Solo Spa's Potential: 3 Proven Strategies to Boost Business and Make the Most of Your Fully Booked Schedule
When solo spa owners have a fully booked business, it feels like everything is going right. When time is finite and money is maxed, what's the solution? Find out how Iâve leveraged her businesses to make more money and how these spa-specific sales tactics can help you too.Â
Listen to this episode of Spa Business Mastery to hear my 3 proven sales strategies to help leverage your current success and *gasp* maybe even not have to work so hard.Â
But be warned, you may not like what you hear!
đ Hit subscribe to hear about upcoming spa business topics!
đ Visit Kirsten's Website for More Tips About Scaling Your Spa Business
đ Download Kirsten's Free "Feel Good Spa Sales" checklist
âĽď¸ Loved this episode? Leave us a comment and let us know what spa topics you want to hear next!
Overcome the Spa Reels Overwhelm: Elevate Your Instagram Game with These 5 Simple Tips
One of the things that we constantly hear from our clients and the spa industry as a whole is that they havenât started creating Reels because it feels super complicated. They're already so overwhelmed with everything else in their business - so they donât do it at all.Â
This is a âreelâ shame (lol) because Instagram has been favoring Reels in the algorithm since they launched this video feature in 2020. Weâve seen firsthand how much reach and engagement Reels get with our med spa clients and our own coaching & marketing business.Â
PlusâŚtheyâre actually kinda fun to make! And when was the last time you had fun with spa marketing, right? Â
In this episode of the Spa Business Mastery podcast, youâll find out the answers to these questionsâŚ
đ Hit subscribe to hear about upcoming spa business topics!
đ Visit Kirsten's Website for More Tips About Scaling Your Spa Business
đ Download Kirsten's Free "Feel Good Spa Sales" checklist
âĽď¸ Loved this episode? Leave us a comment and let us know what spa topics you want to hear next!
Transitioning from Spa Solo to Team: Lessons Learned from 3 Key Mistakes
I was a desperate spa owner flailing in the transition from solo to team... discovering the hard way just how expensive, chaotic and leadership-challenging reality it was building a team. I was broke, exhausted and knew something needed to change.
This episode shares three key points that I wish I had known before transitioning from a solo business to building a team and a few tips about how to avoid these same spa entrepreneurial pitfalls.
"Having a team is expensive, but it is totally fixable with guidance and direction to be a better, more efficient, and sane spa owner!"
In this episode, you'll learn:
1. Â What are the expenses to consider when transitioning from solo to team?
2. Why is payroll so expensive the first year of bringing on an employee?
3. What spa business systems should be in place before hiring a team?
4. How can spa owners improve their leadership skills for managing a team?
Resources:
Spa Business Coaching Support - https://www.kirstenfoss.com/vip-days
đ Hit subscribe to hear about upcoming spa business topics!
đ Visit Kirsten's Website for More Tips About Scaling Your Spa Business - https://www.kirstenfoss.com
đ Download Kirsten's Free "Feel Good Spa Sales" checklist - https://kirstenfoss.com/sales-system-optin-2021
âĽď¸ Loved this episode? Leave us a comment and let us know what spa topics you want to hear next!
Q2 Spa Marketing: Steal Our 3-Month Strategy!
Need a shot of organizational & content inspo for your spa marketing? Listen along with Kirsten Foss & Delia Taylor, an expert in Digital Marketing with over 25 years in the spa industry, as they guide spa owners in creating a quarterly strategy for social media marketing.
Together, this spa business duo will provide you with a plan for spa-specific content for April/May/June, including a goal-setting process, post creation ideas, batching recommendations, and focusing on key services and products. Steal their marketing strategy system to create stronger, more intentional social media content and repurpose it across multiple platforms! Itâs literally a mini-marketing workshop, so hit save and grab a pen!
In this episode, you will learn the following:
1. Discover how to create an effective Q2 social media marketing plan with their FREE Monthly Marketing Strategy Doc
2. Understand why batching your content creation is essential for getting monthly marketing done & dusted
3. Learn the keys to setting and achieving spa marketing goals for seasonality, niching, team pivots
Download or copy the FREE Monthly Marketing Strategy Doc here:Â
Make sure to be ready to take notes on this marketing podcast, Spa Owner!
đ Hit subscribe to hear about upcoming spa business topics!
đ Visit Kirsten's Website for More Tips About Scaling Your Spa Business - https://www.kirstenfoss.com
đ Download Kirsten's Free "Feel Good Spa Sales" checklist - https://kirstenfoss.com/sales-system-optin-2021
âĽď¸ Loved this episode? Leave us a comment and let us know what Spa topics you want to hear next!
Unlocking Team Motivation and Spa Business Growth: Hourly Pay Based on Performance
When spa owners are faced with the prospect of giving a raise, they need a compelling compensation system that encourages staff performance and career growth, while ensuring the business stays profitable. Does this sound like a pipe dream, dear Spa Owner?
In this video, you will learn:
1. How can spa owners create a compensation structure that benefits both the business and their team?
2. What are the advantages of a performance-based pay structure for spas?
3. How can spa owners ensure their team is motivated and engaged by their compensation system?
đ Hit subscribe to hear about upcoming spa business topics!
đ Visit Kirsten's Website for More Tips About Scaling Your Spa Business - https://www.kirstenfoss.com
đ Download Kirsten's Free "Feel Good Spa Sales" checklist - https://kirstenfoss.com/sales-system-optin-2021
âĽď¸ Loved this episode? Leave us a comment and let us know what spa topics you want to hear next!
Why Your Spa Website Home Page Is Critical for Attracting Your Ideal Client Bookings
Is your current website not performing well and suspect you missed something the last time it was built? đ°What exactly IS it missing?
Youâve come to the right place because in this podcast youâll learn why your website home page is SO critical as well as hear our take on successful spa copywriting, Home Page strategies, and best practices.
đ Spa owners, get ready to take notes! This spa marketing podcast is not one you want to miss.
đ Subscribe for More Spa Business Tips - https://www.kirstenfoss.com/2021-newsletter-optin
đ Visit Kirstenâs Website for More Tips About Scaling Your Spa Business - https://kirstenfoss.com
đ§ Subscribe to Thursday Spa Business Breaks - https://www.youtube.com/c/KirstenFoss
đď¸ Download Kirstenâs Free âFeel Good Spa Salesâ Checklist - https://www.kirstenfoss.com/sales-system-optin-2021
Employee VS Independent Contractor: Which Business Model is Best?
Employee vs. independent contractor: which should you be using as your spa biz model? Lets break it down in today's episode of Spa Business Mastery! Â
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đ Subscribe for More Spa Business Tips  - https://www.kirstenfoss.com/2021-news...
đ Visit Kirstenâs Website for More Tips About Scaling Your Spa Business  -- https://www.kirstenfoss.com
đ§ Subscribe to Thursday Spa Business Breaks  -- https://www.youtube.com/c/KirstenFoss
đď¸ Download Kirstenâs Checklist:  -- https://www.kirstenfoss.com/sales-sys...
Should Your Spa Team Also Be Your Social Media Managers?
Should your spa team ALSO be your social media managers? Here's what potential roadblocks you'll hit (and how to work around them to see real results!)Â
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đ Subscribe for More Spa Business Tips  - https://www.kirstenfoss.com/2021-news...Â
đ Visit Kirstenâs Website for More Tips About Scaling Your Spa Business  -- https://www.kirstenfoss.comÂ
đ§ Subscribe to Thursday Spa Business Breaks  -- https://www.youtube.com/c/KirstenFossÂ
đď¸ Download Kirstenâs Checklist:  -- https://www.kirstenfoss.com/sales-sys...
How Spa Owners Get Out of the Treatment Room (and Into Full-Time Spa Leadership)
If you keep spinning your wheels, youâll find yourself stuck in the service grindâ and the consequences of that are extreme burnout, a standstill on business growth, and, at worst, a deep disillusionment about whether or not this was the right career path for you.
Hereâs two steps on how spa owners get out of the treatment room (and into full-time spa leadership).
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Subscribe for More Spa Business Tips  - https://www.kirstenfoss.com/2021-newsletter-optin
Visit Kirstenâs Website for More Tips About Scaling Your Spa Business  -- https://www.kirstenfoss.com
Subscribe to Thursday Spa Business Breaks  -- https://www.youtube.com/c/KirstenFoss
Download Kirstenâs Checklist: Â -- https://www.kirstenfoss.com/sales-system-optin-2021
The 2023 Planner Your Spa Needs to Scale Your Marketing Efficiently
Let's kick your spa's marketing into the next gear thanks to our new 2023 planner system!
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Subscribe for More Spa Business Tips  - https://www.kirstenfoss.com/2021-newsletter-optin
Visit Kirstenâs Website for More Tips About Scaling Your Spa Business  -- https://www.kirstenfoss.com
Subscribe to Thursday Spa Business Breaks  -- https://www.youtube.com/c/KirstenFoss
Download Kirstenâs Checklist: Â -- https://www.kirstenfoss.com/sales-system-optin-2021
Thinking of Adding a New Service or Product Line to Boost Spa Sales? Listen to This First!
đ¨đľ Have you been looking at your fall sales with panic? Before you invest in a new treatment, equipment or product line to bring in more bookings...please listen in!â
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Subscribe for More Spa Business Tips  - https://www.kirstenfoss.com/2021-newsletter-optin
Visit Kirstenâs Website for More Tips About Scaling Your Spa Business  -- https://www.kirstenfoss.com
Subscribe to Thursday Spa Business Breaks  -- https://www.youtube.com/c/KirstenFoss
Download Kirstenâs Checklist: Â -- https://www.kirstenfoss.com/sales-system-optin-2021
3 Google Analytics That Turn Website Visitors Into Clients
3 Google analytics that turn visitors into spa clientsâdepending on how familiar you are with the tool Google Analytics, spa owners, youâre either pumped to hear what our resident digital marketing expert has to say⌠or have already broken into a cold sweat at the thought of having to delve into any kind of metrics!
Here at Kirsten Foss Coaching, we simplify spa ownership⌠and weâre doing the exact same for your Google analytics process today.
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Subscribe for More Spa Business Tips  - https://www.kirstenfoss.com/2021-newsletter-optin
Visit Kirstenâs Website for More Tips About Scaling Your Spa Business  -- https://www.kirstenfoss.com
Subscribe to Thursday Spa Business Breaks  -- https://www.youtube.com/c/KirstenFoss
Download Kirstenâs Checklist: Â -- https://www.kirstenfoss.com/sales-system-optin-2021
4 Spa Business Action Steps for a Strong Finish to 2022
How close are you to accomplishing your 2022 biz goals?
Today, we outline 4 action steps to finish the year strong!
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Subscribe for More Spa Business Tips  - https://www.kirstenfoss.com/2021-newsletter-optin
Visit Kirstenâs Website for More Tips About Scaling Your Spa Business  -- https://www.kirstenfoss.com
Subscribe to Thursday Spa Business Breaks  -- https://www.youtube.com/c/KirstenFoss
Download Kirstenâs Checklist: Â -- https://www.kirstenfoss.com/sales-system-optin-2021
Spa Marketing With Delia: Q4 Marketing Tips for Spa Owners in 2022
Looking for tips on how to hit your Q4 marketing goals?
Well, spa owners, youâve come to the right place!
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Subscribe for More Spa Business Tips  - https://www.kirstenfoss.com/2021-newsletter-optin
Visit Kirstenâs Website for More Tips About Scaling Your Spa Business  -- https://www.kirstenfoss.com
Subscribe to Thursday Spa Business Breaks  -- https://www.youtube.com/c/KirstenFoss
Download Kirstenâs Checklist: Â -- https://www.kirstenfoss.com/sales-system-optin-2021
Is Your Website Working For You Or Against You?
Is your spa website working for you or against you?
In this episode of Spa Business Mastery, my marketing manager, Delia, and I sit down to discuss what's holding your website back and generating the sales you deserve... and how to turn it all around!
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Subscribe for More Spa Business Tips  - https://www.kirstenfoss.com/2021-newsletter-optin
Visit Kirstenâs Website for More Tips About Scaling Your Spa Business  -- https://www.kirstenfoss.com
Subscribe to Thursday Spa Business Breaks  -- https://www.youtube.com/c/KirstenFoss
Download Kirstenâs Checklist: Â -- https://www.kirstenfoss.com/sales-system-optin-2021
My Spa Needs an Overhaul! How Much Change Is Too Much?
Ready to overhaul your spa biz? Let's talk about how to do it right! Â
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đ Subscribe for More Spa Business Tips  -https://www.kirstenfoss.com/2021-news... Â
đ Visit Kirstenâs Website for More Tips About Scaling Your Spa Business  -- https://www.kirstenfoss.com Â
đ§ Subscribe to Thursday Spa Business Breaks  -- https://www.youtube.com/c/KirstenFoss Â
đď¸Download Kirstenâs Checklist:  -- https://www.kirstenfoss.com/free-spa
My Spa Leadership Non-Negotiables
Let's talk spa leadership non-negotiables, spa owners... and why they're so crucial to the success and longevity of your biz!
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Subscribe for More Spa Business Tips  - https://www.kirstenfoss.com/2021-newsletter-optin
Visit Kirstenâs Website for More Tips About Scaling Your Spa Business  -- https://www.kirstenfoss.com
Subscribe to Thursday Spa Business Breaks  -- https://www.youtube.com/c/KirstenFoss
Download Kirstenâs Checklist: Â -- https://www.kirstenfoss.com/sales-system-optin-2021
How to Strengthen Your In-Spa Marketing
Tune in today for our top tips on how to strengthen your in-spa marketing ASAP!Â
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đ Subscribe for More Spa Business Tips  -https://www.kirstenfoss.com/2021-news... Â
đ Visit Kirstenâs Website for More Tips About Scaling Your Spa Business  -- https://www.kirstenfoss.comÂ
đ§ Subscribe to Thursday Spa Business Breaks  -- https://www.youtube.com/c/KirstenFossÂ
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What's Better For Increasing Ideal Client Bookings, SEO or Website Strategy?
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