Kreativ Conversations

Kreativ Conversations

By Eleanor Goold
Interested in copywriting, marketing and media related subjects?

Join Eleanor Goold and Mat Hiscox of Kreativ Copywriting as they explore the world of advertising, marketing and copywriting and reveal the secrets, stories and successes that happen behind the scenes.

The Kreativ Conversations bite-sized podblasts are the place where words really do come to life!

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Episode #10: Ninjas, Vegans and U-Turns
In this episode we discuss why trying to please everyone is rarely a good idea, polarisation, and why, when you are marketing to are marketing to no one.
March 18, 2019
Episode #9: The Tyranny of No Choice
What have fabric conditioner, 'spring awakening' and a bike ride got to do with the services you offer? Listen to the latest podblast from Copy Cottage to find out.
March 12, 2019
Episode #8 : A BIG surprise in the small print
In this episode we share a good news story about one lucky lady who found a big surprise in the small print of a contract. Do you read the small print? Are your client agreements easy to read and understand, or are there some hidden surprises? Listen to what we have to say on the matter in the latest episode of Kreativ Conversations. 
March 9, 2019
Episode #7: Have you fallen foul of the 'know it all' effect?
'The fool doth think he is wise, but the wise man knows himself to be a fool.' - Shakespeare In this episode we discuss the Dunning-Kruger effect, what it is and how to recognise it.
March 6, 2019
Episode #6: Beer, Butter & Barmy Prices
Why you need to be more like craft beer and not lactose-free butter when it comes to your pricing. :-)  Today we talk about some barmy pricing we have come across lately and what this has to do with how you price your services...oh...and a bit about toilet seats.  Enjoy! 
March 4, 2019
Episode #5 Pet Peeves of The Week: Email Marketing
In this short podblast, Mat and El discuss their pet peeves of the week. This week we cover email marketing.  Are you making these email marketing blunders?  You can check out our website here and email copywriting course at the link here.
March 2, 2019
Episode #4 - Overcoming objections in your sales copy
In this episode we cover why it's a good idea to address objections in your sales copy.   Read more here:
February 28, 2019
Episode #3: Guilty By Association? The Power of Words.
When we use words, we must also be aware of their unconscious association.  This is especially important when it comes to copywriting. Listen to today's podblast to find out more!
February 26, 2019
Episode #2: Should You Handwrite Sales Letters To Improve Your Copy?
In this episode, brought to you from Copy Cottage, we discuss writing out successful sales letters by hand to improve your copy. Does it work? Should you try it?  Find out! 
February 25, 2019
Episode 1: 3 Simple Website Copy Tips
Mat and Eleanor from Kreativ Copywriting discuss 3 things not to do with your website copy (and what to do instead). Blog post referred to in this episode:
February 24, 2019
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