A central theme of my last four new client orientations (for The Golding Group) has been the function of Branding and Marketing as a filter to the sales funnel, not a catch-all. Too many people want their brand, marketing, advertising and PR to be "everything to everyone" which is a mistake. The best business marketing sets expectations for exactly what your business provides (and doesn't) how your product/service operates (and doesn't) and why EXACTLY they should be spending their money to acquire it. Everything else is just fluff. Focus on setting and meeting expectations with a realistic approach to your branding, highly focused marketing and disciplined operations create efficiency and effectiveness in your sales process. More conversion, less cost per customer and better overall profit potential. Let your branding and marketing create a sales pipeline, not a funnel. Stay focused from the beginning. Best of luck! #SaturdayMorningHustle #Advice
Don Draper on Mad Men once told the owner of scandalized Caldecott Farms dog food “Any agency that does not change the name is stealing your money”. She does not agree of course. Draper goes on to tell her to find a new agency because she won't follow his professional advice - and he's right!
This advice is very similar to a quote of mine in an article The Reasons Why Agencies Say ‘No’ to New Business - “If you’re not willing to make changes, then why are you hiring us?” added Golding, who looks for executives that are not only comfortable with his agency’s ideas but excited about them. https://databox.com/why-agencies-say-no
Don Draper and I agree, anyone you hire (or hires you) has to be a "fit" in style, approach and willingness to do what works, not what's easy or what the client wants to hear. That's just stealing your money. Sometimes it doesn't work out, and the professional relationship should end.
A #SaturdayMorningHustle reminder to stay focused on what’s important for you. The reason I come in early, stay late, hustle, grind and do all the things I do for my business is because I’m trying to build something for my family to live the life we want to live. It’s not always about becoming rich and famous. It’s about doing what feels good to you, what feels right to you and what makes sense for you. When you combine those things in a business that can be profitable (and sustainable) you’re doing it the right way and not for all the wrong reasons. Understanding your “Why" (you know what I’m talking about right? Simon Sinek - Start With Why - Go look him up if you don’t know) makes it all happen in the right way. Can you combine your “Why” and your experience and your passion? Something that makes you want to work this hard, along with something that can be sustainable, for your family, the way you want live? It’s not about someone else, it’s not about society, it's about you.
Everyone wants to talk about how bad they want success, what they are willing to do for it, how long it's been on their mind (since I was a kid!). Only a portion of these same people actually have the talent to pull it off. Of that group, who is willing to hustle, grind and patiently build from the ground up? The building process is where success comes from. Not ista-fame or being an overnight sensation, but actually building a brand (or self brand) from nothing. Why? Because understanding how it was build will allow you to adapt to changes that WILL happen. The market, your audience, the competition will push back on your vision of the brand. Things will change. Will you know what to do when that change occurs? And then when it happens again (and again, and again)? The key to sustainable success is understanding every element of a business. How you got from idea to launch to audience attention to success. Skipping steps or having someone hand you a finished product does NOT do that!
We discuss a lot on the Saturday Morning Hustle including tips, advice and business insights but we also try to motivate and inspire when possible. Nothing inspires me more than hearing from people IRL (in real life) who listen to/watch the SMH on podcast, video and social media. Today's post has two examples of people who are building their own success in the world who also happen to be fans of the #SaturdayMorningHustle podcast. How cool is that! Let's all be motivated by other people just like us working hard and seeing the rewards. Thanks for listening!
There are two equally important aspects to creating success. #WorkSmart and then #WorkHard. You can't just do one or the other and expect to win.
#WorkSmart is the research, planning and documentation of how you will create your successful endeavor. This is your business plan, your strategy and financials. You must have these in order to create and capitalize on attention and conversion of your marketing efforts. This is a lot of work, and can be intimidating for many. But once done, this information will make decison making easy and fast with assurance you're on the right path. Very helpful when all you see is work and not enough rewards (yet). Be patient.
#WorkHard is the hustle and grind. You have to execute every single day. It's a marathon, consisting of hundreds of sprints. Stay focused and consistent. Work every aspect of your plan from the most basic item to the top-end. Put max effort into your #WorkSmart plan or it will fail. Start with a plan before #WorkHard to win!
The #SaturdayMorningHustle didn't start as a podcast, but a series of social media posts about the #Hustle and #Grind of owning your own business. These posts connect with entrepreneurs, business owners and everyone willing to work hard for what they wanted to achieve because I'm actually in the office every Saturday putting in extra work. One group that really connects with this idea are fitness professionals. No other lifestyle is more connected to "working hard every day to see results" more than the gym crowd. The irony is I am not in shape like these fitness coaches and trainers. But, we do have a similar mindset, work ethic and need to motivate others to achieve their goals. My aim is to help business people of all types, which includes fitness businesses as well. If you have a question or need advice for your startup, small business or self-brand (fitness, health or other) please feel free to connect with me on social media (or call-in on Anchor). That's what I'm here for.
That's right, not everyone on the planet is ethical (or honest). Plenty of people you have never met (or might be very close to you) are willing to take other people's ideas and pass them off as their own. I'm not condoning it, I'm just telling you it can/will happen. But, you still need to innovate. Come up with new ideas, approaches, tactics and ways of doing things. Do not let the potential theft of your next great idea slow or stop you. Put yourself out there, and see who does it better. Focus on your audience and your success. Anyone looking for a shortcut will end up short in the end. Make them work hard to keep up with you. Stealing ideas and claiming credit is not sustainable. Go for it! #SaturdayMorningHustle #BestOfLuck
The most practical advice I can give you on the #SaturdayMorningHustle is this: Start every idea, project or promotion the same way you build a business. Begin with the best idea possible. Don't be an "us too" offering but really find something new or a new way to do it. Make sure that idea solves a problem for people. That makes it valuable, something people will pay you for. Set your idea apart, differentiate what it is, how it works, how you deliver it, etc.... Do all of this with your audience wants and needs in mind, not your wants (or ego). If you do that, you will have something people are willing to pay for, delivered the way they want. Last but not least, make sure it's profitable. That profit will pay back startup cost and keep you going when things are not working perfectly. If everything goes well, profit will make it possible to expand. Measure, adjust, do it all again - just better.
We’re all about the Hustle and Grind on the #SaturdayMorningHustle podcast, but today we focus (or refocus for some) on what’s really important. Don’t lose sight of why you’re trying to be successful. Put in the extra effort, but also make time for family, friends and community.
Today on the #SaturdayMorningHustle, I translate the business marketing process into a simple format with tips everyone can use for your next event, non-profit organization or personal brand - artist, musician, entrepreneur, fitness, SM influencer, etc.... Goals, strategy, objectives, tactics, measurement and adjustment is the process (we discuss this fully on my business podcast The Golding Group #NeoMarketing on iTunes) which might seem like a lot of work. But, for an individual or smaller project this process can be simplified if you understand the basics. That's what I'm going to give you in 5 minutes this morning. Waht you do with it will be up to you.
Everyone is chasing some sort of success. Business, self-brand, art/music or community efforts. That success is measured by one metric: Conversion. Getting your target audience to do something. Buy, vote, donate, attend, click, call, etc..... The way to make that happen is understanding of your audience, the reasons they will say Yes or No, the other options available and what is most likely to motivate to action. All that, in just 5 minutes today. If you want to know more, or check out other topics, visit https://saturdaymorninghustle.com. Thank you and best of luck! See you next week.
Success is a series of hurdles. Some are easy, some are harder, some seem impossible. That's the grind, this is where hustle and drive are needed. If it's worth doing, it will be hard. But, everyone on TV, social media and the internet only show you the cars, vacations and bling that comes from their (claimed) success. The grind isn't pretty and no one wants to admit they struggled, failed, got discouraged and maybe even quit (but then came back). That is the reality of anyone who has achieved a level of success that you are sitting at home hoping to emulate. True story! Do NOT be discouraged when your success journey has highs and lows. It's all part of the process. Get up early, stay up late, work on the weekend and do what you need to do for your success. Do not focus on how easy it was for someone else, because it wasn't as easy as they say. Best of luck!
Getting work done on a second job, startup or side gig is usually nights and weekend. If you want it bad enough, put in the extra work. Be strategic, make a plan, set goals, make a to-do list and get on your #Hustle and #Grind. #WorkSmart then #WorkHard for your side hustle success. ⠀
My Golding Group side hustle is VORTTX Training and Testing, which just won a #MedTechBreakthroughAward for the Best Compliance Solution in Clinical and Health Administration. VORTTX is designed to be the most user-friendly variable outcome training solution available. Multi-part, multi-level scenarios provide a unique experience every time. VORTTX training utilizes shift, time-of-day and real-world complications to present robust training and testing opportunities. For more information visit www.VORTTX.com
GET TO WORK! Best of luck to you. We'll talk again next Saturday.
The #SaturdayMorningHustle is all about motivation, inspiration and putting in the work to pursue your dreams. But how do you keep your head up when you have setbacks or even tragic loss? You ask yourself "What Would Annie Do?" Let me tell you about the most positive, happy person I ever met and what I Learned from her before she left this earth way, way, way before her time. Just like Annie, I'm trying to find positivity in a very bad situation. It's what she would want for all of us.
The great thing about the pursuit of success is everyone gets to define what success means to them. A million $$, a hundred million $$, work/life balance, serving others, etc.....? But don't stop there! What are you going to do with that success once you have achieved it? Let's talk about it. I have a few ideas, and an example of someone doing it right.
#SaturdayMorningHustle advice from Emmy Award winning rapper and entrepreneur Jabee during the DD Audio #SpeakerSeries this week at Project 3810: Have passion for what you do, authenticity, honesty, being a human being first, hustle and grind because there is no such thing as an overnight sensation and stay in front of the right audience by saying "No" to the wrong opportunities.
We'll be releasing clips and the full event audio/video soon. There's advice and knowledge for everyone including artist, business and self-brands. Collaboration, influence and audience development are just a few reasons business decision makers need to working with (and paying) artist and creative professionals more in 2018 (and beyond).
On the #SaturdayMorningHustle I'm talking about collaborating with artist Jabee Williams on the DD Audio 2018 #SpeakerSeries next week discussing visionary marketing tactics, the use of technology and innovative approaches to starting or running a small business, personal brand or passion project.
Jabee is a multi-talented Emmy award-winning rap artist from Oklahoma City, OK who has been a DD Audio ambassador since 2015. Hear about artist/business partnerships, product endorsement and the power of collaboration from one of OKC's brightest voices in music and community.
Join us for a casual but informative conversation about inspired ideas and practical execution from Jabee and myself along with food and craft beer (over 21 with ID) from local partners. FREE WITH RSVP ONLY. Please reserve your spot today.
DD Audio will also be providing door prize drawings, including DD Audio headphones. Time for networking before the program and Q/A. http://bit.ly/DDAudioSpeaker for RSVP.
Everyone makes mistakes. It happens in business and in life. No one is perfect. The key to success is what you learn from each mistake, steps you take to change so it doesn't happen again and owning up to it so you can move forward. Too many people get too focused on the small stuff or what a setback means in the very immediate short term. Take a step back and look at how mistakes and other errors are great teachers and allow us the opportunity to own up to the shortcoming. That ownership puts you in the position of earning back the trust of everyone involved. Why? Because mistakes happen, and your clients, co-workers and associates will not be afraid to trust your judgment if you make everything work for you in a positive way even when things don't go as planned. If your not making mistakes, you're not trying hard enough. Keep pushing, keep learning and keep growing. Best of luck!
#SaturdayMorningHustle Truth - NO doesn't mean never, it means not right now. Use the feedback of a NO to go back to the drawing board, edit, adapt and make your idea stronger. You will hear NO more often than YES in business and life. You can still win as long as you don't let any singe NO stop or even slow you down you going after your goals. Good luck!
You know the story of David vs. Goliath, right? The average man David slew the undefeated giant Goliath with a simple slingshot. But how does this apply to today, and for business? Simple: Positioning. The process of competing by utilizing your business strengths, mitigating your weaknesses and never going head-to-head with your competitor greatest strengths. You can't beat Wal-Mart with price or selection but you can win the customer service battle. Find the place (the position) in your industry that maximizes your strengths without competing with others greatest strength. This gives you best advantge to win. The only way to find your truest position is be honest about your strengths/weaknesses, research your competition and execute tactics based on this information and not your ego, gut feeling or "how we've always done it" excuses. Good luck!
To find success, you really need the ability to change situationally. Not major changes (unless forced) but adapting along the way. Everyone I had interactions with this week needed to make changes in their organization. Some big, some small some just being open to new things. If any of them had a "how we've always done it" attitude they would have set themselves and their organizations back. Being open to change, listening to collaborative ideas and allowing the problem to be solved instead of insisting they were right was the best, most successful way to solve the problems at hand. Anyone can hold themselves back be being selfish and unbendable. Instead, look for ways to incorporate input from others to open yourself up to better ideas. You can always go back to the "old" way of doing things later if it doesn't work out, BUT you will never find a better way to do thongs without being open to the process. Until next week, good luck!
Everyone wants to be successful. Hustle, grind, late nights, early mornings. Work smart, work hard and stay focused. The definition is different for every person as well. Become a millionaire, corner office, Instagram famous, whatever you want it to be. But, along the way, someone opened a door for you, gave you a shot, supported what you were doing or just gave you some helpful advice and encouragement. DO THE SAME THING FOR OTHER PEOPLE! Do not achieve success and then change who you are. For true success, be a part of other peoples success. Create a cycle of opportunity. That's what "making it" is all about. See you next week for #SaturdayMorningHustle advice. Thanks for listening.
During a media interview this week, I was asked what advice I would give my younger self if I had a time machine. The interview was about business and entrepreneurship, so my response was this: Go all in, don't play it safe or over-think. Be willing to stick your neck out and take risk. Don't make reckless or stupid decisions, but do push yourself and your business fast and hard. Commit! Put yourself out there for the business you want to create and avoid holding yourself back in order to avoid potential shortfalls. Nothing great ever happens in your comfort zone. Make a plan, do your homework and then GO FOR IT with everyhtign you have. If you can't do that, then maybe the entrepreneur life isn't for you.
Treating all people well creates positive situations for everyone. Slow down, talk to people and create relationships, not just transactions. #SaturdayMorningHustle advice for the Easter weekend. Has this happened to you? Positive or negative?
In business, we always focus on customer service. But, what if we do less training on what to say and when to say it and put more emphasis on being open to the needs of the person walking in the door, calling on the phone, etc...? That would make for happier employees, customers, vendors, etc.... and that's good for business.
Too many businesses make the mistake of building an operational model that makes providing a product or service as easy as possible for the provider and not the consumer. That's backward! To create a unique, successful business model that will compete, attract and retain a highly loyal audience (best case business scenario) you must construct your operations to the wants and needs of the audience. You can't force your way of doing business onto your audience. You can try, but most likely fail. Instead, pay maximum attention to your consumer and give them what they want, how they want it. With a consumer forward business model, you now need to find ways to improve or simplify the process to create profitability. With profit, every business will fail. This combo of audience need plus profitability has a real chance to succeed and adapt as needed when your audience or industry changes. That's disruption! It's what Uber did to taxis, Amazon did to big-box retail and AirBnB did to hotels.
The best way to be a great boss, co-worker, collaborator, entrepreneur, business owner, volunteer, civic leader, etc.... is to learn the right and wrong way to lead, motivate and inspire from everyone you meet. #SaturdayMorningHustle #Advice This includes not only those people doing it all right but those bad bosses who made you want to quit, hide or just not care. Learn from their mistakes but doing the exact opposite. You're in control of how you treat people, so do your best and the best will happen. Now, get to work! #Hustle #Grind #WorkSmart and #WorkHard
The #SaturdayMorningHustle is all about making things happen while everyone else is resting. It's not enough to work hard, but you really have to set yourself apart IF you are trying to build a successful business, career or side-hustle. There's no such thing as an overnight success and there is no one singular way to achieve your goals. But, you can't just tell people you have the drive. You must show them! You also need to prove you have what it takes to build something successful, not just get lucky once. Document your hustle, grind and work process. Show how you made it work and how you can do it again. For me, it's all about the process. I don't just do it and then hand over a finished work product to my clients. No, I involve them in the process to ensure everyone understands how the decisions were made. This creates a better long-term solution for everyone involved. Then, I take my skills and do it all over again.
#SaturdayMorningHustle is all about Patience and Consistency. It’s the key to Success! Play the long game, offer more than you take and don’t chase the wrong opportunities. The best clients, projects and collaborations in my career came to me after working and waiting for a long time (years even) for it to happen in the right way. Create value for others, then others will value you. You can’t force it or fake it. #GoodLuck #WorkSmart #WorkHard
Adversity hits everyone. There will always be bumps in the road. The only thing you have control over is how prepared you are and how well you react to negative situations. Don’t let set backs get you down. Use that to motivate even more #Hustle #Grind and #MaxEffort. Don’t get mad or sad, just het to work. When life gives you lemons.... #Lemonade #WorkSmart #WorkHard
You can’t lose motivation due to temporary circumstances. Don’t let a team beat your team twice by getting in your head, keeping you from working hard towards your next goal. You can’t let a single loss, setback or bad situation keep you from moving forward and preparing for the next opportunity. We all have more L’s than W’s so don’t take it too hard. You will hear “No” more than “Yes” so keep #Hustling and #Grinding #StayMotivated
Practical advice on the #SaturdayMorningHustle this week: it’s not an opportunity if you can’t afford to pursue it. #WorkSmart and #WorkHard but you can only #Hustle and #Grind so many hours a day. Your choices are to hire some help (pt, ft, freelance or service vendor) or focus on the most impactful opportunities and let the other stuff go or wait. #GoodLuck
Because I received so much positive feedback from the podcast last week, I wanted to continue the conversation today. I love the hustle and grind, I’m just built that way. But, not everything is a 1-to-1 give and take (or make) situation. In business, we miss these opportunities more than we take advantage. Sometimes you need to do things that are not for you, but others. At least 51% for others. Sometimes 100%. Why? It always opens opportunity in ways you can never plan.
Meet new people, hear new ideas or be inspired by others you would have never otherwise met. We all need that. The ROI is always positive, but hard to quantify.
True success comes from a positive attitude and willingness to give more than you take. We all hustle and grind every single day, even on the weekends, to make something for ourselves and our family. That’s what it takes to be an entrepreneur, own your own business or be the best employee where you work. BUT that does not mean every minute of every day is spend getting just ourselves ahead. Sometimes you need to do things that are not for you, but others. At least 51/49 for the. Sometimes 100% for others. Why? It always opens opportunity in ways you can never plan. Meet new people, hear be ideas or be inspired by others you would have never otherwise met. We all need that. The ROI is always positive. Trust me, this attitude has served me well. The more I give, the more I get. I’m having the best 1st quarter ever, and I hope you are too. Get busy, hustle, grind and do what it takes. That includes giving more than you expect in return. Create value for others, and people will a
The best way to get the most out of your Monday through Friday 9-5 grind is be prepared and organized. SaturdayMorningHustle is the perfect time to prep for the week ahead. That's what I do. Make your to-do list, set up your assets, do your research, etc..... Come in early, stay late, on the weekend, etc. it’s all up to you. Put the work in before the work. THAT’S hustle. Good luck.
Today we discuss the process all Creative professionals go through. I call it the “Blank Page” Theory. You start with a blank sheet of paper. Write down where you are, point A. At the other end of the paper, write down where you need to be, point B. This can be used for creating art, design or solving a problem. Now, start adding to your point A. What do you have in place (assets), what are you trying to accomplish, why are you doing it, etc. Then, do the same for point B. What ya the finished product? A painting, a brochure, a website, a better mousetrap maybe? Now, without preconceived notions or “how we’ve always done it” excuses start connecting A to B. This is the what, how, when, etc. in problem solving. For art, it’s a sketch, then a base layer, then the details, etc. the process is still the same. Start with nothing. No BS or reasons why you can’t do it. Just work towards your goal. Good luck! See you next week.
It’s a new year, the first #SaturdayMorningHustle and the best time to make a plan, set goals and get to work for 2018. Too many people falling victim to their own procrastination. The best time to plan a tree was 20 years ago, but the second best time is right now. You can’t wait for the perfect time or scenario. You just have to go for it. Tips on how to get (and stay) started. Good luck!
It’s that time of year, to make New Years resolutions. If you are an entrepreneur, business owner, management, investor or self-brand you should be setting goals for your business pursuits. In addition to your goals, you need a theme for the year. A word or two that describes who you are, what you do and what you’re trying to achieve. For me, that theme is collaboration. In that spirit, connect with me on Anchor App or social media (twitter: @KyleGolding Instagram @TheKyleGolding) yo ask a question, present a scenario or create an opportunity to collaborate. Thanks for tuning in to the #SaturdayMorningHustle podcast each week. Best of luck in 2018!
It’s a cold and snowy #SaturdayMorningHustle one day before Christmas Eve. Just because everyone else gets a 3 day weekend is no reason #Hustlers and #Entrepreneurs should slack off. I’m full of gratitude for a great 2017 and look forward to an even better 2018. Make sure you follow, like and ask question about business, marketing and audience development on SM. Next week, we will discuss setting and reaching your goals in 2018. Best of luck. Merry Christmas!
Why put off until 2018 what you can accomplish today. Don’t fall into the “holiday” trap of letting up on your hustle. Make a plan, set goals and work harder than ever to start next year off right. This goes for entrepreneurs, business owners, Artist or anyone wanting to better themselves as a person, employee or member of a community. Best of luck in the new year. Keep up the #SaturdayMorningHustle
Opportunity comes from change. Don’t be afraid of new situations, even if it wasn’t your plan or idea. In fact, run at it full force. A new year is coming, a new opportunity for you to set and reach goals. Do you have the right goals and are you working hard enough (in the right way) to achieve them? The new year is the perfect time to make that evaluation.
Today is a Big announcement about an even bigger announcement next week. Our Creative Co-Work space is gone, but something new is coming. The key to make it all happen: Patience and positive attitude. Find a way to collaborate, create success for all. Win/Win!
Today, I want to say thank you and show my gratitude for everyone who listens and interacts with the #SaturdayMorningHustle each week on iTunes, Anchor.fm, Instagram, Facebook and Twitter. Keep listening, commenting, liking and sharing. You guys are the best! Good luck everyone!! See you next week.