Lead Gen Leaders

This is the 2nd time Chris is doing the show to discuss RECRUITING. Recruting is such a huge topic right now as most companies are struggling to find qualified help. Tune in to this episode to hear some basic tips that may boost your ability to grow your teams. We discuss both recruiting mangers as well as entry level staff. Chris has a long tenure in home improvements with a huge emphasis on building out teams of entry level staff like canvassers, events staff and call center. Chris is currently the main recruiter at Tony Hoty Training and consulting where his focus is recruiting top managers for our clients. 

This episode is very special to me as I recruited Hannah into this industry 6 years ago. In this episode we discuss many topics around marketing, leadership, recruiting, culture and working remotely. Tune into this episode to hear how Hannah rose from marketing assistant to becoming a true Lead Gen Leader as the Marketing Director for Renewal By Andersen of Greater Wisconsin. 

Abby Binder is the definition of a Lead Gen Leader. She started on her own and has steadily grown to be a phenomenal brand in her market place. Her ability to make marketing sources like TV come in with fantastic ROI's is what has catapulted her company to where it is at now. She has been extremely disciplined when it comes to marketing. She is always looking to grow and learn and when she learns she implements. Tune into this episode to hear her marketing philosophies and hear some awesome tips when it come to TV.

This episode is one you don't want to miss. Meagan is on the show for a second time and is bringing the gold. She is truly a lead gen leader as she has shown time and time again from big to small companies, she can generate leads. She is going to be discussing the marketing truths that run true if your big or small and what the pros and cons are to be each size when it comes to marketing. The episode is the first one many coming up featuring the brightest women marketers in our industry. 

The age old question, do I need more leads or do I just need to handle the ones I have better? Tune into this episode to hear Tony Hoty and I discuss how to handle inbound leads properly. We even give out a very powerful point with an offer for you the listener to take advantage of. 

Dean has a passion for the intersection of technology and business. He has served in leadership roles throughout his career at Apple, Palm, Intellisync, and Oracle. At Apple, Dean was instrumental in defining and executing the strategy for adoption of iPhone and iPad across Fortune 500 companies. He joined Ingage in February 2017 as the CRO / COO and was named CEO in October 2019. His passion for integrating tech in business and learning to be the best leader possible makes Dean a Lead Gen Leader! Tune into this episode to uncover how tech may help you solve problems in your business.

The sole focus of my guest today is to help Home Improvement companies convert every lead possible that comes to your website. He has been with Apex chat for over 6 years and in that time has helped thousands of companies utilize live chat to convert more leads. We go over the pros and cons of each of the live chat options and give best practices to getting live chat started. Tune into this episode to hear from a lead gen leader on how to convert more prospects into leads through your website by using live chat.

My guest today has displayed throughout his career the ability to be a Lead Gen Leader. His company Level 10 Contractor helps many contractors with their websites, seo, social media as well as their TV and radio campaigns. I have to come to find out what he is most known for, is helping companies uncover their Identity and then use that Identity to generate more leads and sales. Tune in to this episode for some direct action points to help with finding your companies Identity and how you can use it to create more leads.

This is the SECOND time Bob Quillen has been a guest on the Lead Gen Leaders Podcast. What warrants his rapid return? Bob Quillen is a true Lead Gen Leader! He has been in the home improvement industry for 25 years. In this episode, we discuss what it takes to make your home improvement company worthy of acquisition. We discuss everything from leadership, hiring processes, culture, reviews, accountability and profit. When you get these things right, your company is ready to be sold. We will also go through the step by step process on what it looks like to sell your company. This episode is for any business owner looking to one day sell your company, but there are many tips that will serve anyone in a leadership position.

Leadership is huge buzz word these days and my guest and I dive into what it takes to build leadership team around you. Jason Phillips is the owner of Phillips Home Improvements which has been in business since 1997. One of the things he realized over time is that you are only as good as the team around you. That discovery led him down the path to really uncover what it takes to develop leaders. Jason's company was on the Inc's  5000 list of fastest growing companies for 5 years straight. The company recently won the Torch award for ethics in business and Jason was named to the board of directors of the North Central Texas Better Business Bureau. Jason embodies what it takes to be a Lead Gen Leader. Tune into this episode to get many gold nuggets you can implement immediately to help your team. 

Chris Behan has been in the website development and paid search business for over 20 years. He is the founder and CEO of Socius Marketing - one of the largest website developers to focus on home remodeling. Socius has designed many of the websites for the top 50 remodelers in the US and won multiple prestigious awards for the sites they have created. When it comes to converting more leads through your website, Chris is the Lead Gen Leader. Tune into this episode to get great tips on getting your website to produce more leads.

Pat Burke is the first and only Irish-born player in the history of the NBA. Throughout the course of his playing career in college, Europe and the NBA, he won six championships! He shares his wisdom regarding the differences between an average coach and a great coach!

As business owners or leaders within a business, we take on many roles. Above all, we are coaches. Tune in to hear the philosophies that transcend beyond sports into the business world. To hear more of Pat's Burke's wisdom, register for LEADCON 2021 in Orland where he will be speaking live!

Tony Hoty and I discuss the five MAJOR mistakes that we see contractors making right now and how to avoid them. We see these mistakes being made among many of or clients, regardless of how big or small. Tune in to this episode to learn how to steer clear of the major mistakes that may be costing you a minor fortune!

Jameka has spent the majority of her career running back end operations for American Exteriors, a quickly growing company that was acquired by a private equity company. That means she knows how to roll with the day to day punches a remodeling company can throw at you when in fast growth mode. We tackle one of the biggest issues today that companies are facing. That is long lead times and we discuss how to turn that frown upside down. We also discuss how when the back end of your business is running smoothly, that it can turn into more leads. Jameka is truly a Lead Gen leader, she is currently a consultant with me at Tony Hoty Training and Consulting. Tune into this episode to learn how getting the back end right can add to lead generation. 

Did the pandemic catch you flat footed? Tune into this episode to hear a Lead Gen Leader discuss how TV can work for you. Ron Jumper, CEO of Ron Sherman Advertising, has been involved with marketing for the home improvement industry since he was old enough to walk, simply put it is in his blood. With an unmatched depth of marketing knowledge, no one is better equipped to provide an intimate knowledge of TV advertising. He has a deep understanding of each local market in North America, and has the ability to engineer complex lead programs with the right media buy and the right creative to get you a cost effective Lead through TV.

Richard Oatman is truly a Lead Gen Leader, he has been helping business owners get predictable and measurable results from their marketing efforts. He grew up with a father who owned a radio station in Wichita, Kansas.  He watched him operate that radio station to be both entertaining for the listener and a force in getting results for their advertiser's marketing investment.

Richard started out as a radio account executive and later moved to Kansas City as a sales manager for a radio station.  During that time he learned what a powerful force radio could be in generating leads, and he saw how shockingly few people really understood how to use it.  He started First Person Advertising in 2008 so he could put the knowledge that he had gained in his first 20 years to help his clients succeed in their marketing efforts.

Today he specializes in Home Improvement marketing and manages radio and television marketing campaigns in over 23 different markets as large as Houston, Tx, all the way down to Norfolk Ne.

Are you utilizing technology to qualify and get the best results for your leads?  My guest Ruben Ugarte is a Lead Gen Leader, he tells the story of growing up in a family roofing business to moving on to becoming lead purchaser for a huge solar company where he bought thousands of leads a month and the tech he used to help them convert. In fact he loved the technology so much he made the move to becoming the sales director for that technology, Active prospect. Technology is becoming more and more relevant in the home improvement industry. Tune into this episode to hear about technology being used to convert the most leads and the best practices that go along with them.

How would like to get 5% or more net sales by not having to generate a new lead? Rehash is your answer! Do you follow up on all your unsold leads? If you are currently not following up or would like to make your rehash program better, this is the episode for you. My guest today Chris Bache has a passion for rehash, in fact he started a whole company around helping contractors follow up with their unsold leads.  Chris has spent years and years around sales and marketing and for the last 5 years has invested his time into building Hatch. Tune into this episode to learn how to mine your unsold leads to get the gold.

Do you know Matt??? Matt De La Cruz is the Founder and CEO of The Winning Minds Group, He is a John Maxwell Certified Coach, Teacher & Speaker and World-Renowned Leader in the Personal Development industry. Matt has quickly risen to the top of the personal development industry. His passion lies with coaching people both personally and professionally on topics such as Attitude, Goal Setting, Work Life Balance, Sales and Leadership.

With his unique and awe-inspiring delivery style, powerful presence and his motivating and heart-felt message Matt has impacted and transformed the lives of hundreds of thousands of professionals helping them to achieve new levels of success.

Formal education will make you a living but self-education will make you a fortune.  Tune into this episode to catapult your personal growth and hear leadership truth's to help you become the best you, you can be. 

John Anglis is a LEAD GEN LEADER! Why? He knows how to hold people accountable to achieving their goals! One of the biggest challenges that companies face when striving to reach their targets is accountability. How do you increase performance without decreasing morale. As a leader, you get the results that you allow. The unfortunate part is when you allow people to under-perform regularly, that apathy translates to more and more poor performance over time. When analyzing the accountability spectrum, we see two extremes  - no accountability whatsoever or suffocating micro management. Neither of these drastic scenarios are good for business. Tune into this episode of the LGL Podcast to hear how John Anglis has become an expert on accountability. In addition to building his own successful home improvement business, John coaches and trains others in the industry on how to become more profitable. He accomplishes this by empowering managers to make decisions for themselves and grow through that process. His systems have ultimately given him the freedom to spend significantly less time working in his business and much more time working on it.

TEN DEMOS IN A WEEK!!! That's right, Jacob Hahn, the manager of the Brand Ambassador program for TightSeal Exteriors & Baths generated ten demonstrations in a single week by visiting recently completed installations, delivering a gift basket and following a proven process! Tune in to this episode of Lead Gen Leaders as I interview Jacob as well as the owner Kevin Kabaczinski to discuss their substantial growth and how they have focused on the fundamentals of Repeat Business, Referral Business, Radius Marketing around job sites and Online Reviews. They reveal countless golden nuggets from their growth journey and several powerful points!

I sit down with Tracy Jones and discuss her wins and losses and what it takes to grow and become a Lead Gen Leader. Tracy is currently the Lead Gen Specialist manager as well as the company recruiter at Herl’s Bath and Home. She has also been an event manager as well as the marketing director. Tune into this episode to see what is possible in this business when you work at it, work on your self and work on your staff.

I sit down with Mark Highbaugh to talk all about texting. Mark has spent the last decade perfecting his company Marlimar. Marlimar helps contractors incorporate texting into their companies. Mark brings forth a wealth of knowledge with how texting can help you convert leads better and incorporate texting into all sides of your business including marketing, sales recruiting and production. 

I sit down with Peter Crum and discuss all things with buying leads online and how to get them to convert into issued appointments that can sell.   Peter has a wealth of knowledge spanning well over a decade beginning with Handyman Online in 1999 and has been in the field of online lead gen with QuinStreet / Modernize Home Services, since 2008. . If you are buying leads online or ever thought about it this is the episode for you.

 Tony and I sit down and discuss 4 fantastic lead gen opportunities for the 4th quarter. Top coaches all agree that many games are won or lost in the 4th quarter. Success in the home remodeling industry isn’t much different. That is why this episode is dedicated to tips to help you finish strong in the 4th quarter of 2020.

Jr Sedlack has a wealth of knowledge in the direct mail industry. He has directly served the home remodeling for over 20 years. If you do direct mail or are even thinking about it, this is the episode for you. Tune in to hear the ins and outs of creating a successful direct mail campaign.

Bryan Klugh has over 20 years of knowledge pertaining to online Lead Gen. He is currently a managing partner at VisionLine Media where they manage over 700 websites and online lead gen for many home improvement companies nationally. We sit down and discuss the basics around live chat and form fills. Bryan give best practices to get the most out of these tools.

Brian Gottlieb has had a major impact in my career as well as the home improvement industry. His approach to Culture and lead gen in his company Tundraland has really set the company apart from the competition. We discuss culture and cause marketing and what that means for recruiting marketers, lowering turnover and generating massive amounts of leads.  

Megan's career in home improvements goes back over 10 years. She got her start in the call center where she quickly moved up to call center manager. From there she continued to advance having the roles of marketing manager and now most recently the Director of sales and Marketing for a great Home improvement company in Michigan.  She is also a consultant at Tony Hoty Training and Consulting. Megan knows how to build great teams that consistently produce results. One of the ways she does that is by continued training and motivation. These ongoing monthly and quarterly training's are known as Boot Camps. Tune into this episode to learn how to take your team to the elite level by creating fun and engaging ongoing training.

Joe has a vast understanding of the home remodeling industry spanning well over 20 years and going all the back to his dad being a tin man. He really understands what it takes to get products sold and that starts with marketing. The one thing you need to do to be a top marketing company is to INNOVATE. Joe is one the best when it comes to innovation which led him and his product Flex Screen to be featured on Shark Tank where he landed a deal with the Queen of QVC Lori Greiner  Tune into this episode of Lead Gen Leaders to understand how to create a culture of growth and innovation and how to really separate your company from the competition.

Andy has a wealth of knowledge spanning 15 years in the remodeling industry. He has been a Face To Face Marketing Manager, Marketing Director, In Home Sales Person, Territory Product Sales Manager and most recently the Director of Sales Training at Associated Materials. He has seen the remodeling industry from all sides and is able to connect with home improvement companies across the country to see what works and what doesn't in lead generation. This episode is all about the BASICS. 

Tony and Kyle sit down to discuss how the Brand Ambassador program works. Learn how companies are using just one marketer to produce over a million dollars a year in net business. This program hits the 4 R's, Repeat, Referrals, Radius and Reviews. Tune in to learn how companies are truly doing more with less!

Tim and Kyle discuss the trends in data and what it was like during the peak of the pandemic and how the data is shifting as states open up. Tim brings a wealth of knowledge on what your data means for your business and best practices on how to utilize your data in your CRM to get the most sales and lowest possible lead cost.

Chris Williamson sits down with Kyle and discuss the process we use at Tony Hoty Consulting  to find, recruit, interview and on board new employees. Listeners will leave this episode with a understanding on how to create and supercharge their recruiting process. We also discuss how now is one of the best times to recruit as the pandemic has opened up the ability to quickly find great people.

Kyle sits down with Dave Azer to discuss lead gen and team building during the current pandemic. Dave has had a long successful career in Home Improvement Marketing. From Leading a team of 75 marketers, to consulting, and most recently the VP of Business and Dealer Development with Jacuzzi Baths. We discuss what is working right now and what the most successful companies are doing to generate leads, make sales and keep their teams happy.

Kyle sits down with Chas Moscarino, an entrepreneur, professional business speaker and executive consultant focused on all human decisions, where he works with organizations of all shapes and sizes. He also is a licensee and consultant for Culture Index.

Getting the right people in the right seats is one of the most important factors in growing your business, as well as one of the most difficult.

As Chas points out in this conversation, when you come from this perspective, the traditional hiring process is backwards. When you start by looking at things like work experience or school history, you’re missing out on the most important fact: the personality component. When you filter applicants for a job by personality first, and then go through the other items on their resume, you can find someone who’s a perfect fit for your team while spending less time on the hiring process as well as lower your employee turnover.

Kyle Powers sit down with Bob Quillen and discusses how to lead through this pandemic.

Kyle Powers sits down with Tony Hoty and discusses what you can do to thrive in this pandemic.