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Kliky, bidy, noviny - Novinky PPC Podcast CZ

Kliky, bidy, noviny - Novinky PPC Podcast CZ

By Ladislav Vitouš
Nejzajímavější tipy a nejzásadnější novinky pro každého PPCčkaře. Servírované hezky za syrova a bez úprav. Tak trochu punk, tak trochu hlína. Dopřejte si každý týden svoji dávku.
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Kliky, bidy, noviny jsou nyní součástí PPC Podcast CZ
Kliky bidy noviny se přesouvají pod PPC Podcast CZ. Ten najdete na každé dobré podcastové platformě nebo na https://ppcpodcast.cz Děkuji za váš zájem a budu se těšit na slyšenou u dalších epizod.
00:29
May 21, 2021
043: Rozdíl mezi cookies 1. a 3. stran a co jejich zánik doopravdy znamená pro reklamu a analytiku (10. 5. 2021)
PPC novinky 10. května 2021 https://www.kaspersky.com/resource-center/definitions/cookies https://www.clixmarketing.com/blog/2021/05/03/does-ppc-work-for-every-business-and-other-faqs-in-digital-marketing/ https://about.ads.microsoft.com/en-us/blog/post/may-2021/our-upcoming-changes-to-phrase-match-and-broad-match-modifier https://hanakobzova.cz/ppc-novinky-duben-2021/
19:08
May 10, 2021
042: Google proti celému světu, automatická doporučení, nákupní fáze a psychologie v marketingu (30. 4. 2021)
PPC novinky 30. dubna 2021 https://searchengineland.com/wordpress-proposes-blocking-floc-by-default-347887 https://www.searchenginewatch.com/2021/04/16/the-search-dilemma-looking-beyond-googles-third-party-cookie-death/ https://www.searchenginejournal.com/google-ads-automatic-recommendations/403050/ https://www.searchenginejournal.com/why-top-of-funnel-matters/403034/ https://www.wordstream.com/blog/ws/2021/04/23/influence-buyers-marketing-psychology
11:40
April 30, 2021
041: Nenalhávejme si, že 1st party data můžou nahradit 3rd party cookies (16. 4. 2021)
PPC novinky 16. dubna 2021 https://www.searchenginejournal.com/duckduckgo-announces-plans-to-block-googles-floc/401993/ https://www.searchenginejournal.com/google-ads-conversion-updates-global-site-tag-to-set-first-party-cookie-gmp-to-model-conversions-in-europe/402618/ https://www.wordstream.com/blog/ws/2021/04/12/first-party-data https://www.searchenginejournal.com/breaking-google-announces-new-dynamic-exclusion-list/402600/ https://www.searchenginejournal.com/google-ads-account-takeover-cleanup/401194/ https://www.focus-age.cz/m-journal/aktuality/jak-zlepsit-vykon-videoreklam--google-ads-pridava-moznost-optimalizace-skrze-video-experimenty__s288x15849.html https://searchengineland.com/google-ads-rolling-out-auto-applied-recommendations-347739 https://partnerdash.google.com/apps/auto-applied-recommendations/home
14:30
April 16, 2021
040: AI nástroje v online marketingu, optimalizace reklama pro Instagram a další (9. 4. 2021)
PPC novinky 9. dubna 2021 https://www.adleaks.com/ai-and-digital-marketing/ https://www.socialmediaexaminer.com/how-to-optimize-instagram-ads-creative/ https://business.linkedin.com/marketing-solutions/blog/linkedin-b2b-marketing/2021/ad-targeting-on-linkedin-made-easy-with-5-helpful-tips https://zatomarketing.com/blog/video-lets-talk-the-keyword-and-its-future-marketing-millimoment/ https://searchengineland.com/the-concerning-future-of-the-resilient-keyword-347531
15:17
April 09, 2021
039: Konec cílení na zájmy a publika? Reálnější hrozba než by se mohlo zdát (2. 4. 2021)
PPC novinky 2. dubna 2021 https://ppcpodcast.cz/lucie-suchoparova https://www.socialmediaexaminer.com/how-marketers-can-respond-to-apple-ios-14-privacy-update/ https://www.ppchero.com/the-complete-checklist-for-managing-campaigns-on-facebook-that-will-solve-more-than-90-of-your-problems/ https://www.wordstream.com/blog/ws/2021/03/29/succeed-with-google-ads-broad-match https://www.facebook.com/business/help/966883707418907 https://www.searchenginejournal.com/facebook-analytics-is-shuttering-on-june-30/401143/ https://hanakobzova.cz/ppc-novinky-brezen-2021/
12:44
April 02, 2021
038: FLoC nesplňuje GDPR, přeložte si feed pro Heureka.sk a další novinky (27. 3. 2021)
PPC novinky 27. března 2021 https://www.adexchanger.com/platforms/google-will-not-run-floc-origin-tests-in-europe-due-to-gdpr-concerns/ https://www.ppchero.com/google-display-network-best-practices-in-a-first-party-cookie-world/ https://www.mergado.cz/blog/preklad-popisu-produktu-translating-parrot https://www.clixmarketing.com/blog/2021/03/25/using-customer-reviews-to-build-trust-in-ppc-campaigns/ https://www.jonloomer.com/ios-14-resources-for-facebook-advertisers/
11:37
March 26, 2021
037: Konec cookies, FLoC, cílení na LTV a další (19. 3. 2021)
PPC novinky 19. března 2021 https://searchengineland.com/floc-is-coming-heres-what-we-know-so-far-346857 https://www.searchenginewatch.com/2021/03/16/the-five-latest-google-ads-features-and-how-to-make-the-most-of-them/ https://www.ppchero.com/analytics-what-sources-are-stealing-your-paid-revenue-attributio/ https://adalysis.com/blog/two-new-tools-to-help-you-navigate-the-modified-broad-to-phrase-match-changes-in-google-ads/
19:34
March 19, 2021
036: 15. března 2021
PPC novinky 15. března 2021 https://www.ppchero.com/how-to-optimize-your-ppc-campaign-for-saas-products/ https://www.adleaks.com/app-store-ads/
13:52
March 15, 2021
035: 12. března 2021
PPC novinky 12. března 2021 https://www.wordstream.com/blog/ws/2021/03/11/responsive-search-ads-new-default-google-ads https://www.jonloomer.com/how-to-share-facebook-custom-conversions/ https://www.jonloomer.com/how-to-optimize-for-a-clients-configured-facebook-events/ https://newsfeed.cz/facebook-pridava-reklamy-do-kratkych-videi-a-nabizi-dalsi-moznosti-monetizace/
11:36
March 12, 2021
034: 11. března 2021
PPC novinky 11. března 2021 https://www.searchenginejournal.com/ppc-automation-optimization-magic-wheel/398251/ https://www.ppchero.com/google-is-retiring-tcpa-and-troas-bidding-strategies/ https://about.ads.microsoft.com/en-us/blog/post/march-2021/get-full-control-over-your-dynamic-search-ads-with-static-headlines https://zatomarketing.com/blog/how-to-fix-a-google-merchant-center-suspension-for-misrepresentation-or-unacceptable-business-practices/
10:14
March 11, 2021
033: 10. března 2021
PPC novinky 10. března 2021 https://blog.seznam.cz/2021/03/co-prineslo-nove-cileni-na-zajmy-v-skliku/ https://www.ppcnovinky.cz/sklik-brzy-spusti-rozsireni-reklam-o-popisek/
04:32
March 10, 2021
032: 9. března 2021
PPC novinky 9. března 2021 https://www.searchenginejournal.com/global-ad-blocker-trends/398133/ https://blog.google/products/flights-hotels/more-choice-travelers-free-hotel-booking-links/ https://www.focus-age.cz/m-journal/aktuality/facebook-a-instagram-umozni-vypnout-politickou-reklamu-v-dalsich-90-zemich--vcetne-ceska__s288x15794.html
10:15
March 09, 2021
031: 8. března 2021
PPC novinky 8. března 2021 https://www.ppcnovinky.cz/google-meni-sledovani-uzivatelu-reklamy-bude-cilit-jinak/ https://www.adleaks.com/digital-privacy-changes/ https://business.linkedin.com/marketing-solutions/blog/linkedin-b2b-marketing/2021/3-b2b-content-marketing-strategies-to-help-startups-boost-lead-g https://www.socialmediaexaminer.com/customer-lifetime-value-how-to-calculate-ltv-for-facebook-and-instagram/ https://www.searchenginejournal.com/national-international-google-ads-campaign/397101/ https://www.ppchero.com/how-to-do-aso-in-2021-app-store-optimization-tips/
09:09
March 08, 2021
030: 5. března 2021
PPC novinky 5. března 2021 https://zatomarketing.com/blog/floc-privacy-sandbox-google-ads-privacy-changes-kinda-explained-zato-marketing-moment/ https://searchengineland.com/google-ads-mobile-app-adds-custom-and-performance-insights-notifications-346661 https://www.seroundtable.com/google-ads-evasive-ad-content-policy-31035.html https://www.ppchero.com/february-2021-updates-to-paid-media-platforms/ https://www.stryde.com/facebook-ios14-update/ https://www.jonloomer.com/prepare-clients-for-ios-14/ https://grouptwentyseven.com/google-ads-got-you-frustrated-try-microsoft/
07:06
March 05, 2021
029: 4. března 2021
PPC novinky 4. března 2021 https://blog.google/products/ads-commerce/a-more-privacy-first-web/ https://www.searchenginejournal.com/google-will-not-track-users-after-replacing-third-party-cookies/397739/ https://www.optmyzr.com/blog/6-google-smart-shopping-optimizations-to-improve-profitability/ http://www.clixmarketing.com/blog/2021/03/03/how-might-ppc-fit-differently-in-your-funnel/ https://www.searchenginejournal.com/pinterest-ads-getting-started/396969/ https://www.ppcprofits.cz/blog/zalezi-v-placenem-vyhledavani-na-zobrazenych-url-adresach https://blog.heureka.cz/2021/03/04/jak-na-parovani-na-heurece-povinne-parametry/ https://www.mergado.cz/blog/arukereso-trusted-shop-woocommerce-prestashop
09:08
March 04, 2021
028: 3. března 2021
PPC novinky 3. března 2021 https://www.mergado.cz/blog/predstavujeme-bidding-fox-samostatny-biddingovy-automat-pro-mergado https://www.searchenginejournal.com/why-guest-blogging-is-the-worst-link-building-strategy/396039/ https://seths.blog/2021/03/the-weight-of-repetitive-tasks/
04:59
March 03, 2021
027: 2. března 2021
PPC novinky 2. března 2021 https://adespresso.com/blog/apple-ios-14/ https://business.linkedin.com/marketing-solutions/blog/linkedin-b2b-marketing/2021/4-tips-for-a-full-funnel-content-marketing-strategy http://www.clixmarketing.com/blog/2021/03/01/goals-strategies-tactics-which-is-which/ https://www.adleaks.com/amazon-ads-guide/
05:50
March 02, 2021
026: 1. března 2021
PPC novinky 1. března 2021 https://www.vitousladislav.cz/blog/6-o-shodach-klicovych-slov-a-zaniku-modifikatoru-volne-shody-s-jakubem-kaplanem/ https://www.socialmediaexaminer.com/facebook-conversions-api-what-marketers-need-to-know/ https://www.adleaks.com/data-capture-solution/ https://kenshoo.com/blog/incrementality-vs-mta/ https://ppchubbub.com/google/google-ads/google-ads-new-improved-match-types-goodbye-bmm/ https://www.searchenginewatch.com/2021/03/01/how-to-best-utilize-the-networks-within-google-adwords/ https://hanakobzova.cz/ppc-novinky-unor-2021/ https://blog.seznam.cz/2021/03/dalsi-metriky-v-skliku/
12:51
March 01, 2021
025: 26. února 2021
PPC novinky 26. února 2021 https://www.jonloomer.com/these-ads-suck/ https://www.searchenginejournal.com/facebook-microsoft-google-ads-comparison/397091/ https://www.searchenginewatch.com/2021/02/26/three-critical-ppc-trends-to-watch-for-in-2021/ https://business.linkedin.com/marketing-solutions/blog/best-practices--content-marketing/2021/3-ways-to-transform-your-b2b-content-into-an-abm-powered-marketi https://www.searchenginejournal.com/snapchat-now-reaches-70-of-13-to-24-year-olds/397047/ https://www.searchenginejournal.com/1-8-billion-people-use-facebook-groups-every-month/397109/
12:55
February 26, 2021
024: 25. února 2021
PPC novinky 25. února 2021 https://www.ppchero.com/4-best-youtube-retargeting-strategies-that-work-in-2021/ https://www.mergado.cz/blog/ceska-ecommerce-2021 https://www.ppchero.com/how-to-use-facebook-messenger-ads-to-grow-your-network/ https://blog.heureka.cz/2021/02/25/upravy-v-sekci-respiratory/ https://www.searchenginejournal.com/firefox-launches-total-cookie-protection/396891/ https://searchengineland.com/google-set-to-deprecate-showcase-shopping-ads-on-april-1-346403
10:43
February 25, 2021
023: 24. února 2021
PPC novinky 24. února 2021 http://www.clixmarketing.com/blog/2021/02/24/how-to-improve-lead-quality-from-lead-gen-ads/ https://www.jonloomer.com/facebook-advertising-changes-ios-14/ https://www.searchenginejournal.com/how-to-avoid-facebook-jail/396612/ https://searchengineland.com/advertisers-have-until-february-2022-to-adjust-to-googles-new-partner-program-requirements-346371
09:16
February 24, 2021
022: 23. února 2021
PPC novinky 23. února 2021 https://ppcpodcast.cz https://www.wordstream.com/blog/ws/2021/02/22/how-display-impacts-search https://www.searchenginejournal.com/unusual-calls-to-action/395979/ https://blog.seznam.cz/2021/02/zakladni-metriky-v-skliku/ https://www.searchenginejournal.com/why-more-website-traffic-isnt-better-for-business/396094/
09:23
February 23, 2021
021: 22. února 2021
PPC novinky 22. února 2021 https://www.jonloomer.com/8-event-limit-domain-verification-scenarios-ios14/ https://www.ppcprofits.cz/blog/jak-prodavat-na-pinterestu http://www.clixmarketing.com/blog/2021/02/22/analyze-the-competition-with-auction-insights/
06:35
February 22, 2021
020: 19. února 2021
PPC novinky 19. února 2021 https://searchengineland.com/responsive-search-ads-now-the-default-in-google-ads-346224 https://3qdigital.com/blog/google-rsa-new-default-ad-type/ https://kenshoo.com/blog/attribution-in-a-cookieless-world/ https://www.ppcprofits.cz/blog/jak-najit-chybejici-hledane-vyrazy-v-google-ads https://searchengineland.com/google-brings-display-ads-to-attribution-reports-as-an-open-beta-346242
11:51
February 19, 2021
019: 18. února 2021
PPC novinky 18. února 2021 https://kenshoo.com/blog/match-type-changes/ https://www.ppchero.com/5-ppc-automation-tools-and-scripts-to-start-2021-right/ https://www.ppchero.com/7-tips-for-writing-an-irresistible-native-ad-headline/
10:07
February 18, 2021
018: 17. února 2021
PPC novinky 17. února 2021 https://grouptwentyseven.com/4-must-try-retail-ppc-strategies-for-2021/ http://www.clixmarketing.com/blog/2021/02/17/how-to-add-sitelinks-to-your-youtube-ads/ https://www.socialmediaexaminer.com/how-to-reduce-wasteful-facebook-ad-spending/
06:35
February 17, 2021
017: 16. února 2021
PPC novinky 16. února 2021 https://www.ppchero.com/what-advertisers-need-to-know-about-apples-facebooks-changes/ https://www.socialmediaexaminer.com/how-to-use-facebook-ads-to-reach-global-markets/ https://www.adleaks.com/paid-cold-traffic-direct-response-lander/
09:54
February 16, 2021
016: 15. února 2021
PPC novinky 15. února 2021 https://adespresso.com/blog/facebook-ads-budget/ https://kenshoo.com/blog/ai-data-analytics/ http://www.clixmarketing.com/blog/2021/02/15/how-to-get-the-most-out-of-linkedin-text-ads/ https://www.socialmediaexaminer.com/twitter-revue-email-newsletters-what-you-need-to-know/ https://seths.blog/2021/02/your-big-break-2/
08:28
February 15, 2021
015: 12. února 2021
PPC novinky 12. února 2021 https://searchengineland.com/google-search-dark-theme-mode-expands-but-search-ads-are-hard-to-distinguish-346016 https://searchengineland.com/a-google-ads-setting-allowed-advertisers-to-exclude-people-of-unknown-gender-346045 https://visibility.sk/blog/zbohom-modifikator-volnej-zhody/ https://www.searchenginejournal.com/ppc-myths-paid-search-success/392471/ https://www.optmyzr.com/blog/ppc-town-hall-33-succeeding-as-an-agency-in-an-automated-ppc-world/ https://www.brainlabsdigital.com/blog/you-had-me-at-first-party-data/
09:17
February 12, 2021
014: 11. února 2021
PPC novinky 11. února 2021 https://proficio.cz/2020-byl-unikatni-zmenilo-se-ale-neco-v-e-commerce https://www.searchenginewatch.com/2021/02/10/smart-bidding-leverage-machine-learning-to-improve-ppc-advertising/ https://www.adleaks.com/ecommerce-trends-for-2021/ https://www.ppcprofits.cz/blog/jak-prodavat-online-kurzy-pomoci-vaseho-webu-e-mailu-a-socialnich-siti https://www.socialmediaexaminer.com/using-facebook-ads-to-move-leads-into-sales/
07:51
February 11, 2021
013: 10. února 2021
PPC novinky 10. února 2021 https://www.socialmediaexaminer.com/facebook-ad-library-how-to-model-your-competitors/ https://zatomarketing.com/blog/google-ads-drops-bmm-match-type-ppckirk-ponderings/ https://blog.google/products/ads-commerce/mrc-youtube-brand-safety/ https://www.ppchero.com/digital-marketing-kpis-you-cant-ignore/ http://www.clixmarketing.com/blog/2021/02/10/facebook-optimization-delivery-controls-guide/ https://kenshoo.com/blog/monthly-paid-media-spend-snapshot-january-2021/
11:58
February 10, 2021
012: 9. února 2021
PPC novinky 9. února 2021 https://www.vitousladislav.cz/blog/konverze-a-jejich-hodnota/ https://www.ppcprofits.cz/blog/nastaveni-publik-v-linkedinu-podle-faze-nakupni-cesty https://www.brainlabsdigital.com/blog/why-you-should-be-using-dedicated-landing-pages-for-paid-media/ https://www.ppchero.com/10-alternatives-to-google-and-facebook-ads/ https://www.adleaks.com/guide-tiktok-ads/ https://www.socialmediaexaminer.com/how-to-start-a-clubhouse-room-and-moderate-like-a-pro/ https://searchengineland.com/microsoft-ads-to-replace-manual-cpc-with-enhanced-cpc-by-end-of-april-345917 https://searchengineland.com/googles-updated-phrase-match-simplifies-keywords-and-worries-advertisers-345930 https://ppc.org/how-to-empower-your-website-for-attracting-quality-web-traffic/
06:57
February 09, 2021
011: 8. února 2021
PPC novinky 8. února 2021 https://adalysis.com/blog/working-with-googles-broad-match-modifier-phrase-match-changes/ https://www.ppchero.com/bmm-keywords-are-dead-google-ads-latest-update/ https://www.optmyzr.com/blog/google-ads-phasing-out-modified-broad-match-keywords/ https://www.jonloomer.com/problem-unable-to-verify-domain-to-configure-web-events/ https://www.adweek.com/brand-marketing/2021-super-bowl-ads-are-funny-festive-and-full-of-celebs-but-where-are-the-face-masks/ https://www.socialmediaexaminer.com/instagram-professional-dashboard-streamline-your-instagram-management/ https://www.ppcprofits.cz/blog/jak-vylepsit-vstupni-stranku-vaseho-webu https://hanakobzova.cz/ppc-novinky-leden-2021/
05:41
February 08, 2021
010: 5. února 2021
PPC novinky 5. února 2021 https://searchengineland.com/tactical-advice-on-google-ads-auto-applied-recommendations-control-center-345740 https://grouptwentyseven.com/5-simple-actions-to-protect-your-ppc-program-and-sleep-better-at-night/ https://kenshoo.com/blog/retail-marketing/ https://zatomarketing.com/blog/listen-as-kirk-mike-isaac-and-patrick-discuss-smart-shopping-automation-and-more/ https://www.ppchero.com/january-2021-updates-to-paid-media-platforms/ https://searchengineland.com/google-expands-phrase-match-to-include-broad-match-modifier-traffic-345874 https://ppc.org/10-strapping-reasons-why-video-marketing-is-the-future-of-internet-marketing/ https://www.cleveland.com/entertainment/2021/02/super-bowl-advertising-in-2021-upcoming-trends-types-of-ads-to-expect.html
09:15
February 05, 2021
009: 4. února 2021
PPC novinky 4. února 2021
08:49
February 04, 2021
008: 3. února 2021
PPC novinky 3. února 2021
07:44
February 03, 2021
007: 2. února 2021
PPC novinky 2. února 2021
09:03
February 02, 2021
006: 1. února 2021
PPC novinky 1. února 2021
09:09
February 01, 2021
005: 29. ledna 2021
PPC novinky 29. ledna 2021
05:44
January 29, 2021
004: 28. ledna 2021
PPC novinky 28. ledna 2021
07:09
January 28, 2021
003: 27. ledna 2021
PPC novinky 27. ledna 2021
06:04
January 27, 2021
002: 26. ledna 2021
PPC novinky 26. ledna 2021
05:42
January 26, 2021
001: 25. ledna 2021
PPC novinky 25. ledna 2021
03:50
January 25, 2021