Lamark Leadership Series
By Lamark Media
Lamark Leadership SeriesJul 21, 2020
Ep 7: Merchandising, Supply Chain, Managing a Large Team | James Conway of City Furniture
Helpful insights from James Conway, Chief Marketing Officer & Merchandising Officer of City Furniture.
In this episode, Faheem, CSO of Lamark Media, Bryan, CEO of Lamark Media, and James dive into all sorts of goodies, including:
- What it's like to - in 2020 and beyond - manage large teams, especially while thinking 10 or 50 years ahead.
- How to think strategically about in-person merchandising for your brand.
- How small businesses and large fortune 500 companies can think differently about merchandising and experiential marketing.
James Conway brings a fresh perspective to strategy and marketing today. He has over 11 years of experience at City Furniture and has worked both the supply side and the marketing/sales side of the business.
Let's get to it!
EP 6: Google Best Practice: A Master Class
In this class, Faheem sat down with Dan Walsh, Agency Development Manager at Google and Brittany Lee, Sr. Account Strategist at Google, as they talk about the current Google ecosystem.
In this class they covered:
- Google advertising best practices
- Platform trends
- Common mistakes advertisers make while managing performance; and how to manage volatility
- How to leverage Google advertising properties across search, shopping, display, and YouTube across the marketing mix
- Discuss YouTube best practices and the importance of video
- and so much more!
EP 5: Managing a Non-Profit During a Crisis
When your business is dependent on charitable donations, navigating a global crisis can be tricky.
In Episode 5 of the Lamark Leadership Series, Bryan and Faheem will sit down with Robin, the COO at International Fellowship of Christians and Jews (IFCJ), and Kim, Sr. Director of Fundraising and Marketing at IFCJ, as we dive into what happened when COVID hit, how are they managing the group now, what their growth plans are for the future, managing a remote organization, and so much more.
EP 4: Managing Growth In a Crisis
As retail brands struggle to recover, e-commerce is on the rise. This will be a special episode, where we will dive into thought leadership of 3 terrific leaders and ways they're driving and managing growth in a crises.
- Jill McKay Wilson, COO at Legacybox
- Jenna Elliot, Co-Owner at Free Fly Apparel
- Tamera Ferro, VP, Global Marketing at Sol De Janeiro
Topics of discussion will be diverse and range from:
- How they're managing growth of their brands
- Future of e-commerce (for their respective categories)
- Managing a remote team and creating a high performance culture
EP 3: What Happens to the Travel Industry Post COVID-19?
It's in our nature to travel & explore the unknown - but how will we adapt in a post COVID-19 world? Join Bryan and Faheem as they talk with the CMO of AmaWaterways, Janet Bava, and explore customer sentiment around cruising in a post COVID-19 world. In episode 3 of the Lamark Leadership Series, let’s navigate the future of cruising.
EP 2: Venture Investing in the midst of COVID-19 with Sid Jawahar
In this podcast, Faheem sat down with Sid, Founder and Managing Director of Swiftarc Ventures. Sid and his team focus on early-stage venture investing for consumer brands. We will cover: Swiftarc's investment thesis and investing framework, how their team is managing the ever-evolving situation with COVID-19. Additionally, we discussed ways they're advising founders and companies in their portfolio as they navigate this crisis and touch on fundraising environment in 2020 and so much more.
EP1: Playing Offense In the Midst of COVID-19 with Bryan Shetsky
In the ever-evolving situation with COVID-19, many brands are finding wins by playing offense. In this weeks podcast, Faheem sat down with Bryan, as they shared thoughts and insights on how many companies are challenging conventional wisdom and building for now and the future.