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Land The Right Clients by Markeko

Land The Right Clients by Markeko

By Diego Rios
It's not just about getting new clients, but you need to land the right ones! Each week learn how the most successful digital marketers, business owners and agencies are able to achieve amazing results with their marketing campaigns. My name is Diego and I am on a mission to inspire 1 Million marketers make the best out of their digital careers. I've built one of the largest communities of digital marketers at Markeko and am currently a Product Marketer at MessageBird.

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20 - How to prevent your Facebook and Business Manager from being hacked and keep it safe w/ Byron Cabrera
During the interview, Byron gave us great insights about: 💥Do not give them incorrect information because they could take away your accounts. 💥Tricking someone into giving you the information in exchange for something is fishing. 💥Authentication of your account is important to prevent someone else from taking over your accounts. 💥Hackers have the same technology or even better because they can set up fake accounts and campaigns in seconds. 💥Don't make fake profiles to manage Facebook, you'll lose access to everything you're doing. You can contact Byron here: https://www.linkedin.com/in/byroncabrera Follow us at: @markekodigital Join our FB Group and get Blueprint Certified → https://www.facebook.com/groups/fbexams Subscribe to our weekly newsletter → thelatest.markeko.com Visit our website → www.markeko.com
40:32
May 9, 2021
19 - The MVP Philosophy to run your business and making data driven decisions w/ John Grimshaw
During the interview, John gave us great insights about:  💥Product splintering - think about how to get first buy in 💥Dont go after the Facebook vs Google Analytics war 💥Think about meaningful actions that you really want to measure  💥Let it go... think about how to leverage your team as your grow into a manager role 💥Do things once. Record them. And pay someone to write your processes. 💥MVP Inventory - You are limited by your vision. Think about 10 year mark, the Who/What/Why of your products You can contact John here: https://www.linkedin.com/in/johnwgrimshaw/ Follow us at: @markekodigital Join our FB Group and get Blueprint Certified → https://www.facebook.com/groups/fbexams Subscribe to our weekly newsletter → thelatest.markeko.com Visit our website → www.markeko.com
48:56
May 3, 2021
18 - How to become the go-to-authority in your niche using Instagram w/ Morgan Sutton
Morgan gave us great insights about:  🤳 Commit to a platform: Instagram is a great way to start 🤳 You are not an influencer but small business owner so your content strategy is different 🤳 Think about "batch" content producing 🤳 Own your contacts: This is one of your best assets 🤳 Ideas for Tripwires: Access + Content + Discount 🤳 Tips for keeping your Instagram safe 🤳 Ready, Set, Grow and Pro Programs You can contact Morgan here: https://www.linkedin.com/in/morgan-sutton-843a8554/ Follow us at: @markekodigital Join our FB Group and get Blueprint Certified → https://www.facebook.com/groups/fbexams Subscribe to our weekly newsletter → thelatest.markeko.com Visit our website → www.markeko.com
45:11
April 26, 2021
17- How to use Creative AI to boost your Facebook Ads w/ Pencil
On this episode we had a great interview with @TryPencil CEO and Co-Founder Will. We talked about how AI is shaping FB and IG ads and how their platform can help you increase your ROAS with speed. 💥Speed over perfection for your campaigns 💥Designers should focus on important creative assets. Not changing ad variations 💥The new cookie-less era is coming. Creativity is one aspect you can still control and improve How often to change creatives for your campaigns For more info visit www.trypencil.com Follow us at: @markekodigital Join our FB Group and get Blueprint Certified → https://www.facebook.com/groups/fbexams Subscribe to our weekly newsletter → thelatest.markeko.com Visit our website → www.markeko.com
23:34
April 19, 2021
16 - Becoming Facebook Marketing Premium Partner and why Conversion API won't solve iOS14 update change w/ Sebastian Vogg
During the interview Sebastian gave us great insights about:  ✅Get a mentor if you want to scale your agency quicker ✅Find your sweet spot for client spend ✅Requirements for becoming a Facebook Marketing Premium Partner ✅iOS14 changes and how to prepare for it ✅Attribution changes from 28 day to 7 day ✅Aggregated Event Measurement (AEM) 8-4 events ✅Using outside data to measure ad performance ✅Conversion date vs Impression date ✅How Conversion API wont solve all of your issues You can contact Sebastian here:  sebastian@voggs.net https://www.linkedin.com/in/sebastianvogg/ Follow us at: @markekodigital Join our FB Group and get Blueprint Certified → https://www.facebook.com/groups/fbexams Subscribe to our weekly newsletter → thelatest.markeko.com Visit our website → www.markeko.com
48:46
April 12, 2021
15 - How to start making money on Fiverr w/ Brandon Mallo
On this episode I discussed with Brandon, CSM at Fiverr. We discussed about the following topics:  ✅Niche down and try to be more specific on your gig "Amazing logo" vs "Logo for restaurants" ✅Focus on visual, friendly title (and keyword-friendly), and description (problem + solution) ✅ You always want people to pick your Standard Package ✅Take advantage of the buyer request section if you are starting out ✅Leverage FAQ and Tags on gigs to optimize for buyers to find you You can contact Brandon here: https://www.linkedin.com/in/brandon-mallo-b30abb71/ Follow us at: @markekodigital Join our FB Group and get Blueprint Certified → https://www.facebook.com/groups/fbexams Subscribe to our weekly newsletter → thelatest.markeko.com Visit our website → www.markeko.com
45:34
April 5, 2021
14 - Email marketing tips and hacks to get +40% unique open rates w/ Stacked Marketer
On this episode I invited Manu, CEO from Stacked Marketer. During the interview, he gave us great insights about:  Start writing on a Google Doc and share it with friends. Get out to market fast and get quick feedback to iterate. Find other communities and groups that can help you promote your newsletter List hygiene is key! Clean your email list on a consistent basis so that your domain gets better ranking and emails don't go into spam or social Gmail folders Get yourself in your audience shoes. This will help with writing, tone of voice, content and structure of your emails Collect more info of your subscribers through thank you page, surveys, and polls so that you can monetize better Join Stacked Marketer here: https://www.stackedmarketer.com/insights-by-stacked-marketer If you want a preview of the snow deep dive you can find it here: https://bit.ly/3cdeuZK Follow us at: @markekodigital Join our FB Group and get Blueprint Certified → https://www.facebook.com/groups/fbexams Subscribe to our weekly newsletter → thelatest.markeko.com Visit our website → www.markeko.com
47:12
March 28, 2021
13 - $30K ARR with MicroSaas, Shopify App and Programmatic SEO w/Preetam & Sankalp
This episode is brought to you by Flatfile:https://bit.ly/3bYcWCJ On this episode I discussed with Preetam & Sankalp, co founders of  Superlemon. Here are the key topics of the interview:  Designing your life from Ramen income to bigger problems Use Google or Shopify autocomplete to come up with product ideas What is MicroSaas? Problem > Distribution > Product : we don't write a single line of code until we know the needs/customer The best hack is hard work. If you role the die enough times, you will get lucky eventually. Programmatic SEO: how to build organic traffic and validate landing pages for B2B YOU CAN FIND THEM HERE Blog https://www.preetamnath.com/ MicroSaas - https://www.preetamnath.com/micro-saas Linkedin https://www.linkedin.com/in/nathpreetam/ https://www.linkedin.com/in/sankalp-jonna-8b43b280/ Follow us at: @markekodigital Join our FB Group and get Blueprint Certified → https://www.facebook.com/groups/fbexams Subscribe to our weekly newsletter → thelatest.markeko.com Visit our website → www.markeko.com
41:49
March 19, 2021
12 - Think outside of the box when it comes to targeting w/Stephen Maina
This episode is brought to you by Flatfile: https://bit.ly/30AGOyH During the interview with Stephen we discussed about:  Using Instagram Shops to start your digital sales Get comfortable with POD (paid on delivery) to scale your business and build trust among your customers Think outside of the box when it comes to targeting Using different variables for your audience targeting Blueprint materials vs study guide vs questions to prepare for your next Facebook Blueprint exam You can contact Stephen here: https://www.linkedin.com/in/stevenmaina/ Follow us at: @markekodigital Join our FB Group and get Blueprint Certified → https://www.facebook.com/groups/fbexams Subscribe to our weekly newsletter → thelatest.markeko.com Visit our website → www.markeko.com
46:37
March 12, 2021
11 - Productivity for your Agency w/ Yan Vispo
During the interview Yan gave us great insights about productivity:  💥Stay productive even when working remote 💥Importance of purpose, objectives and values 💥Work-Life Balance 💥Importance of meditating 💥How to teach productivity You can contact Yan here:  https://www.linkedin.com/in/yan-vispo-facebook-ads/ https://www.rumboeficiente.com/ Follow us at: @markekodigital Join our FB Group and get Blueprint Certified → https://www.facebook.com/groups/fbexams Subscribe to our weekly newsletter → thelatest.markeko.com Visit our website → www.markeko.com
35:37
March 8, 2021
10 -Everything about the iOS14 Update w/ Andrey Petrov
During this interview we talked about:  🔥Data privacy 🔥Server tracker vs. Traditional tracker 🔥How this update affects launching Ads 🔥How to prioritize pixel events 🔥The importance of using more than one data source 🔥Common mistakes using google analytics And much more!  You can contact Andrey here:  andrey.petrov@braindonors.agency www.braindonors.agency Follow us at: @markekodigital Join our FB Group and get Blueprint Certified → https://www.facebook.com/groups/fbexams Subscribe to our weekly newsletter → thelatest.markeko.com Visit our website → www.markeko.com
47:12
March 4, 2021
09- The 50% Product > 40% Creative > 10% Technical rule w/Daniel Hipke
During this interview we discussed about:  ✅ Differences between starting an agency vs consulting for digital marketing  ✅ The roadblocks with affiliate marketing  ✅ The 50% Product - 40% Creative - 10% Technical rule  ✅ Strategies to scale your ads with multiple creatives  ✅ User Generated Content and how to engage your customers to build testimonials and content ✅ Importance of getting Facebook Blueprint certified to learn more about FB ads Great tips and recommendations for the community 💥💡🥳 You can contact Daniel here: https://www.instagram.com/daniel_hipke/ Follow us at: @markekodigital Join our FB Group and get Blueprint Certified → https://www.facebook.com/groups/fbexams Subscribe to our weekly newsletter → thelatest.markeko.com Visit our website → www.markeko.com
50:22
March 1, 2021
08- The 3-3-30 Strategy for Building Engagement/Community w/ Nix Eniego
Nix is the Founder of Social Media Academy, an online school that teaches the latest and most powerful social media marketing strategies for aspiring social media managers. He gave us great insights during the interview:  Tips on publishing content The 3-3-30 strategy for starting a community and building a following or community How to launch a course and importance of not banking on the platform but building a community Importance of taking Facebook Group seriously Control the notification chain Community leaders are the new influencers You can contact Nix here: https://www.linkedin.com/in/nixeniego/ Follow us at: @markekodigital Join our FB Group and get Blueprint Certified → https://www.facebook.com/groups/fbexams Subscribe to our weekly newsletter → thelatest.markeko.com Visit our website → www.markeko.com
48:46
February 25, 2021
07 -Direct-toConsumer Brands w/Chris Lewis
Chris is a DTC, Branding and eCommerce expert and he has been running ads for 2 years.  During the interview he gave us great insights:  💥How to land your 1st Client 💥Research different niches  💥DTC well explained  💥Best Practices for people to prevent their Facebook Account from being banned.  💥How to prepare for Black Friday, Cyber Monday and Christmas Season. You can contact Chris here:  https://www.linkedin.com/in/christopher-a-lewis-a733ab44/ Follow us at: @markekodigital Join our FB Group and get Blueprint Certified → https://www.facebook.com/groups/fbexams Subscribe to our weekly newsletter → thelatest.markeko.com Visit our website → www.markeko.com
39:56
February 22, 2021
06- Using Cricket to viralize a Health App w/ Ramsha Moeiz
Ramsha gave great tips on mobile marketing, using Google trends for your strategy and examples with how she used the Cricket World Cup to position a health app as the #1 Trending App on the Google Store. Knowledge vs Execution = how is it different How to build a strategy with trending topics, keyword research and building a story around your brand/product with these topics How to tackle Facebook policies when promoting health products The 3 second rule for capturing people's attention and telling the core of your story in your video Difference between Facebook and Google when it comes to mobile marketing => raw vs amateur lead for mobile app installs You can contact Ramsha through Facebook: https://www.facebook.com/groups/1230029890426612/user/716237641/ Or on LinkedIn: linkedin.com/in/ramsha-hashmi-0a069263 Follow us at: @markekodigital Join our FB Group and get Blueprint Certified → https://www.facebook.com/groups/fbexams Subscribe to our weekly newsletter → thelatest.markeko.com Visit our website → www.markeko.com
51:16
February 18, 2021
05 -Creativity vs Structure w/Marcel Sattler
Marcel gave amazing tips on running an agency and specializing in eComm and Lead Gen: The right customers in terms of money, type of person, services Differences between LEAD GEN and ECOMM services Tricks to improve quality of leads and how to qualify leads online Symptoms vs Cause > sometimes Facebook Ads is not the solution Cultural differences > things to keep in mind when you launch ads in different countries or regions About Marcel Marcel Sattler is the founder and CEO of a successful performance agency in Austria He's managing an 8-figure ad-spend yearly for leading brands in +23 countries. Member of Forbes Agency Council. You can contact him here: linkedin.com/in/marcel-sattler-b38170198 Follow us at: @markekodigital Join our FB Group and get Blueprint Certified → https://www.facebook.com/groups/fbexams Subscribe to our weekly newsletter → thelatest.markeko.com Visit our website → www.markeko.com
51:13
February 15, 2021
04 - Which clients you should pick to generate quick results w/Patrick Wind - Generated +$10M in sales
Patrick is the Managing Director of AdsAccelerator.com and Forbes 30 under 30. He has invested +3M and generated +10M in sales for his clients. These are some of the amazing tips he gave us during the interview: 💥 Tips for getting new customers 💥 Clients that are great for generating quick results 💥  How to find the balance between quality and quantity for lead generation 💥 Facebook push for automation 💥 How to overcome the imposter syndrome when finding new clients  💥 The difference between a mediocre and expert ads manager, is that the expert picked the right customers You can learn more about Patrick here - https://www.adsaccelerator.com/ Follow us at: @markekodigital Join our FB Group and get Blueprint Certified → https://www.facebook.com/groups/fbexams Subscribe to our weekly newsletter → thelatest.markeko.com Visit our website → www.markeko.com
45:34
February 10, 2021
03 - Tips and hacks to grow your Facebook Group w/Tamanna CEO and Co-founder @ Convosight
Tamanna gave us great insights into how to hack and grow a Facebook Group for your business and build a thriving community in the process: 👾 Picking the name is key for a group 👾 Quality over Quantity - when it comes to members 👾 Moderate SPAM and keep conversation flowing 👾 Get + Give Value - It's a two way street 👾 Key metrics to keep in mind for a healthy group You can find more about Convosight here -  Growth and Monetisation for Facebook Group Admins → https://www.facebook.com/groups/564854644220710 Follow us at: @markekodigital Join our FB Group and get Blueprint Certified → https://www.facebook.com/groups/fbexams Subscribe to our weekly newsletter → thelatest.markeko.com Visit our website → www.markeko.com
58:37
February 10, 2021
02 - The Wave Analogy for picking customers w/Markus Zanquila
During the interview he gave us great insights: 💥Product Market Fit - find clients that are not starting but have already found PMF and understand who their customers really are   💥Be Passionate and talk about it - If you are starting out, make sure you are passionate about online marketing and talk about it with friends,family and people you know. They will refer you to other potential clients. Its a small world   💥Focus - Specialize yourself in one thing. You can't do website, SEO, ads, content, etc. etc. etc. The less complexity your operation the more value you can bring to your clients.   💥The bottleneck for lead generation clients is their sales capacity and for eCommerce is their website. Test it before you accept a client.   💥The WAVE analogy - Think of your clients as a wave. Understand how big the wave is and where you are getting into the wave. This will allow you to understand how much of an impact you can have on them with your services. You can contact Markus here - linkedin.com/in/marcuszanquila Follow us at: @markekodigital Join our FB Group and get Blueprint Certified → https://www.facebook.com/groups/fbexams Subscribe to our weekly newsletter → thelatest.markeko.com Visit our website → www.markeko.com
50:52
February 3, 2021
01 Welcome to Land The Right Clients
It's not just about getting new clients, but you need to land the right ones! If there is one thing I've learned over the course of my digital marketing career, is that getting the right or wrong client can make a huge difference.  Welcome to our new podcast where each week I bring you an inspiring digital marketer, business owner or agency to help you learn how the best do their job and are constantly innovating in their business.  I have a mission to inspire 1 Million marketers make the best out of their digital careers and decided to launch this podcast to help you make the best out of your digital marketing career.  I hope you enjoy our podcast and make sure to share it with friends, family and co-workers.  Join our FB Group and get Blueprint Certified → https://www.facebook.com/groups/fbexams Subscribe to our weekly newsletter → thelatest.markeko.com Visit our website → www.markeko.com
05:01
February 3, 2021