The Launch Grow Joy Show
By Andreea Matei
Do you have an idea for a consumer product or eCommerce website? Or did you already bring a product to market? If so, The Launch Grow Joy Show with successful entrepreneur Andreea Matei is the place for you! Here, you'll hear marketing tips and strategies for going from idea to product, getting your products in stores and in the media, marketing your product line and more. You'll also learn about marketing, social media, PR, entrepreneurship, small business, ecommerce, selling online, Facebook, Pinterest, social media marketing, product marketing, physical products and more!
What products should you pitch to magazines in October?
October might seem like an unlikely time to think about Spring, but did you know that magazine editors start looking for products for their March issues in October? By now, you probably have heard me say that your success with publicity depends on this ONE thing: SENDING THE RIGHT PITCH TO THE RIGHT PERSON AT THE RIGHT TIME! Sounds easy enough, doesn’t it? I know this can seem daunting, so I decided to launch a new blog series called “What magazine editors are looking for this month.” At the beginning of each month, I’ll post a guide to what types of products magazine editors are looking for that month. My goal is to make getting your products featured in magazines as easy for you as possible! As you know, magazines start looking for products 3 – 6 months in advance, so you have to plan accordingly. What types of products are magazine editors looking for in October? There are two types of magazines that you may want to consider pitching your products to: NATIONAL magazines and REGIONAL/LOCAL magazines. In October, NATIONAL magazines are working on their March issue. Here are the types of products they typically cover in March: Spring fashion – includes any new Spring collection launches, as well as new products for spring Spring break – includes products that can be used during Spring break (beauty, accessories, fashion), as well as travel ideas Spring shopping guides – includes clothing and apparel, beauty products, home and home decor, lifestyle products In October, REGIONAL/LOCAL magazines are working on their December issue. Here are the types of products they typically cover in December: Holiday entertaining – anything that is related to home decor, gifts, food, party outfits and dressed… Holiday gifts – almost every s are themed, including Gifts Under $20, Gifts Under $50, Eco-friendly gifts, Luxury Gifts, Gifts for Mom/Dad/Baby/Teacher/The person who has everything, Gifts for the Hostess, Gifts that Give Back, stocking stuffers, last-minute gifts, healthy gifts, American-made gifts Cold weather products – this includes beauty products, cold weather gear, and fashion, outdoor products to keep you warm… Winter getaways and travel – includes clothing, gear, accessories, luggage, outdoor products Your pitch plan for October might look something like this: Week 1 – pitch national magazines for March Week 2 – pitch regional/local magazines for December Week 3 – follow up with national magazines Week 4 – follow up with regional/local magazines If you are not yet a member of Media Leads, make sure to sign up so you can see all of these opportunities directly. With Media Leads, you’ll know exactly who to pitch, what to pitch and when to pitch it for maximum results! And if you haven’t yet attended my free training, “Five steps to rapidly increase your eCommerce sales with publicity,” you can reserve your spot here.
October 23, 2020
What to pitch magazines in September
September might seem like an unlikely time to think about Valentine's Day, but did you know that magazine editors start looking for products for their February issues in September? By now, you probably have heard me say that your success with publicity depends on this ONE thing: SENDING THE RIGHT PITCH TO THE RIGHT PERSON AT THE RIGHT TIME! Sounds easy enough, doesn't it? At the beginning of each month, I'll post a guide to what types of products magazine editors are looking for that month. My goal is to make getting your products featured in magazines as easy for you as possible! As you know, magazines start looking for products 3 - 6 months in advance, so you have to plan accordingly. What types of products are magazine editors looking for in September? There are two types of magazines that you may want to consider pitching your products to: NATIONAL magazines and REGIONAL/LOCAL magazines. In September, NATIONAL magazines are working on their February issue. Here are the types of products they typically cover in February: Valentine's Day- includes gifts for your significant other (in both men's and women's publications, as well as lifestyle magazines) Chocolate and sweets - includes new chocolate product launches, organic and natural chocolate, vegan and gluten-free, etc. "Red" and products related to love - includes clothing and apparel, beauty products and lifestyle products In September, REGIONAL/LOCAL magazines are working on their November issue. Here are the types of products they typically cover in November: Thanksgiving - anything that is related to home decor, gifts, food... Holiday entertaining - since the holidays are right around the corner, any products that are related to December holidays are also covered in their November issue Holiday gifts - some magazines will have a November gift guide (in addition to their December one), so any products that make a great gift for the holidays are a good fit for this issue Cold weather products - this includes beauty products, cold weather gear and fashion, outdoor products to keep you warm... Your pitch plan for September might look something like this: Week 1 - pitch national magazines for February Week 2 - pitch regional/local magazines for November Week 3 - follow up with national magazines Week 4 - follow up with regional/local magazines If you are not yet a member of Media Leads, make sure to sign up so you can see all of these opportunities directly. With Media Leads, you'll know exactly who to pitch, what to pitch and when to pitch it for maximum results! And if you haven't yet attended my free training, "Five steps to rapidly increase your eCommerce sales with publicity," you can reserve your spot here.
September 01, 2020
How to get your products in holiday gift guides
Do you want to get your products in magazines’ holiday gift guides? I know it may seem a little early to think about your products as a holiday gift, but June, July, and August are the months when most national magazines plan their holiday gift guides. You’ll want your products to be a part of these holiday gift guides because it can mean a lot of sales over the holiday for your business. It can also increase your credibility among other journalists and media, as well as increase awareness of your brand among your target customers. Here are some simple-yet-effective steps for getting holiday press for your products: Determine what type of gift your product is Here are some examples: gifts for the animal lover green gifts gifts that give back splurge-worthy holiday gifts gifts for geeks gifts for the person who has everything last-minute gifts (if you offer gift certificates on your website, your products fall into this category) gifts for foodies gifts for baby’s first Christmas/Hannukah gifts for health and wellness gurus gifts for the outdoor enthusiast gifts for the pragmatist gifts for the fashionista etc… Find the most appropriate magazines for your products Browse the magazine racks at your favorite bookstore or searching online. And don’t forget to think outside the box. If you are selling all natural bath and beauty products, for example, the most obvious magazines would be Women’s Interests, Lifestyle, Health/Beauty and Fitness. But you can also contact magazines that cover eco-friendly topics, travel magazines, airline magazines and hotels/spas magazines. You can join Media Leads to find out which magazines are looking for holiday gift guide products.
July 20, 2020
What products should you pitch to magazines in July?
July might seem like an unlikely time to think about the upcoming December holidays, but did you know that magazine editors start looking for products for their December issues in July? By now, you probably have heard me say that your success with publicity depends on this ONE thing: SENDING THE RIGHT PITCH TO THE RIGHT PERSON AT THE RIGHT TIME! Sounds easy enough, doesn't it? I know this seems like an easy concept, but it can be daunting, so I decided to launch a new blog series called "What magazine editors are looking for this month." At the beginning of each month, I'll post a guide to what types of products magazine editors are looking for that month. My goal is to make getting your products featured in magazines as easy for you as possible! As you know, magazines start looking for products 3 - 6 months in advance, so you have to plan accordingly. What types of products are magazine editors looking for in July? There are two types of magazines that you may want to consider pitching your products to NATIONAL magazines and REGIONAL/LOCAL magazines. In July, NATIONAL magazines are working on their DECEMBER issue. Here are the types of products they typically cover in December: Holiday entertaining - anything that is related to home decor, gifts, food, party outfits and dressed... Holiday gifts - almost every s are themed, including Gifts Under $20, Gifts Under $50, Eco-friendly gifts, Luxury Gifts, Gifts for Mom/Dad/Baby/Teacher/The person who has everything, Gifts for the Hostess, Gifts that Give Back, stocking stuffers, last-minute gifts, healthy gifts, American-made gifts Cold weather products - this includes beauty products, cold weather gear and fashion, outdoor products to keep you warm... Winter getaways and travel - includes clothing, gear, accessories, luggage, outdoor products In July, REGIONAL/LOCAL magazines are working on their SEPTEMBER issue. Here are the types of products they typically cover in September: Back to school - includes clothing, school supplies, beauty products, products for teachers, lunch/meal planning, food, back to school essentials, shoes, products for morning routines Denim guide - big focus on clothing made from denim Fall fashion - clothing and accessories for the cooler weather, clothing that transitions from summer to fall, new products for fall Fall accessories - scarves, cold weather accessories, jewelry Your pitch plan for July might look something like this: Week 1 - pitch national magazines for December Week 2 - pitch regional/local magazines for September Week 3 - follow up with national magazines Week 4 - follow up with regional/local magazines If you are not yet a member of Media Leads, make sure to sign up so you can see all of these opportunities directly. With Media Leads, you'll know exactly who to pitch, what to pitch, and when to pitch it for maximum results! And if you haven't yet attended my free training, "Five steps to rapidly increase your eCommerce sales with publicity," you can reserve your spot here.
July 13, 2020
Welcome back to the Launch Grow Joy Podcast! It's been a while...
Hello friends, welcome back to the podcast. I took a looooong break from the podcast, but I am back and I wanted to record a quick intro to let you know what you can expect from the podcast moving forward. Make sure to subscribe to the podcast and also to the Launch Grow Joy email list so you'll be the first to know when a new episode launches. http://www.launchgrowjoy.com
July 04, 2020
Three mistakes you could be making with your checkout process
Did you know that almost 80% of online shopping carts are abandoned at checkout? I know that sounds REALLY high, but if you don't believe me, check out this latest statistic on shopping cart abandonment from Listrak. Is your online store a part of the statistics, too? When was the last time you checked your store's shopping cart abandonment rate? Did you even know that you can check? If not, today's podcast episode is a must-listen. There are many reasons why someone adds items from your online store to their shopping cart and leaves without buying. It could be your shipping charges, the fact that they weren't 100% sure if they wanted to buy or they weren't sure if your site was secure, your checkout process has too many steps and many other reasons. In today's podcast episode I share my story about why I recently abandoned an online shopping cart at a jewelry website, even though I REALLY wanted to purchase the jewelry. I talk about one mistake that the website was making that was steered me away for actually checking out. Are you making this mistake, too? Three mistakes you could be making with your checkout process 1. Promo Code When someone checks out at your online store, do they see a field for a "promo" or "discount" code? If so, what do you think happens physiologically to them if they don't have a promo code to enter? It's exactly what happened to me when I was shopping at the jewelry website and it happens to me ALL the time when I shop online (and I shop online A LOT). I usually go to RetailMeNot.com to search for a coupon code, but what happens if there's no coupon code available? There have been many studies that show that a promo code field can be hurting your online sales. Check out this one from Kiss Metrics. 2. Payment Options When you're first starting out, it makes sense to offer PayPal as the only checkout option on your website. There are no monthly fees with PayPal and PayPal has more than 173 million users. Their logo is very recognizable and has a lot of trust built in, but what happens when someone wants to check out at your store, but doesn't want to use PayPal? They leave and go somewhere else. This actually happened to me yesterday when I was purchasing an online gift card for my sister's birthday. The spa that I wanted to get it from only offered PayPal and I only have a PayPal account for my business, not personal, and I didn't want to use my business account to pay for a personal gift. After I tried to checkout without signing in to PayPal, I got an error message that my email address was already associated with a PayPal account and I HAD to log in to that PayPal account in order to complete my purchase. When I tried a different email address, I got another error message saying that the credit card that I wanted to pay with was already associated with a PayPal account and I HAD to log in to my PayPal account. Needless to say, I didn't complete my purchase and instead purchased a gift card at another spa that didn't require me to use PayPal. There are so many payment options now that allow you to take credit cards directly - Stripe is an easy choice because, like PayPal, they don't charge monthly fees and their transaction fees are exactly the same as PayPal's, so you have no excuse not to accept other forms of payment. There are also many other options that offer lower fees, so it's always a good idea to check around. 3. Checkout as a Guest When I had my online t-shirt store about 30% of my customer chose the "checkout as a guest" option. Thi
December 08, 2019
How to grow your email list as an Etsy seller With Michele Gallagher
Are you an Etsy seller and want to expand your email list, but didn’t know how? Are you doing well in marketing your business, but struggling to grow your following? Then this episode is perfect for you. Michele Gallagher, previous owner of an Etsy shop and owner of My Craft Assistant, is here to tell you how to grow your email list as an Etsy seller. Her first business on Etsy was a children’s jewelry shop. She worked tirelessly to grow her audience and her sales. But despite her efforts she eventually closed her shop. Michele realized it was a blessing in disguise however - there was significant potential in the untapped potential of search engine optimization (SEO), and email marketing. She saw an opening in the marketplace and her new business, My Craft Assistant, was born. On this episode of Launch Grow Joy, Michele offers her advice on how to create and utilize email lists on Etsy, how to tweak your email marketing to suit your products, and how to make social media work for you and your business. In this episode, you’ll also hear about: How to get past any fear you have around marketing. The most effective ways to use keywords to expand your audience. How to grow your business with subscriptions. What can you do to personalize your emails? How to use creative strategies to make your emails interesting. And so much more! Since beginning her Etsy store Michele has had a passion for marketing. She noticed that by selling on Etsy the importance of having a newsletter list. She found that it compliments other forms of marketing, and has increased her following as well as her response rate. While running her own shop on Etsy, Michele discovered there was support for creating and growing a newsletter, but not necessarily an email list. In addition, she found Etsy had specific rules to create a following on the site, and she had to get creative to grow her list but stay within those guidelines. In the process, Michele found a few tips and tricks to get the most value out of her email marketing efforts. She shares those on this show. One specific example she gives is the use of personalized subscriptions for Etsy. She says this strategy allows users to receive emails about what their interests so the email they received is tailored to them. On today’s episode Michele gives her best advice on how to create and sustain a workable email list, how to use keywords correctly, and the easiest ways to use search optimization for your benefit. Tune into this edition of Launch Grow Joy to hear it all! Resources: My Craft Assistant website Handmade Newsletter website My Craft Assistant on Twitter Google Adwords Keyword Planner website My Craft Assistant on Facebook Your Ultimate Online Store The Shopify Special for Launch Grow Joy listeners Subscribe to Launch Grow Joy Show on iTunes Handmade Newsletter examples Fabrinique Sweetheart Jewelry Box
November 02, 2015
How to grow your email list with Sarah Shuda
Do you really need an email list or is that just for online marketing businesses? Every business in every industry benefits from having people to email, and here to tell us why is Sarah Shuda of Open Merit. With Open Merit Sarah runs a successful email services company creating custom campaigns for people and businesses in a variety of industries. On this episode of Launch Grow Joy Sarah and I talk about all things email marketing: why it's important to grow your email list, how often you should email and some content ideas for those emails. Sarah's journey to creating Open Merit began after college. She took a position with an e-commerce company as her first job. But because she had always wanted to own her own business, both of her parents are entrepreneurs, she eventually started her own company too. In this episode, you’ll also hear about: Why is it important to build an email list? Should you choose double opt-in or single for your email signups? How often should you email your list? When is the best time of the day and the best day of the week to send an email? Sarah's top content suggestions on what to send to your list. And so much more! Her first business, which she still owns and operates today, is Sarah Lynn Design (a web design firm). But so many of her clients came to her with email marketing questions she saw a need and created Open Merit. Open Merit uses Sarah's email marketing skills and design skills to offer custom email campaigns. On today's show Sarah explains why every business, no matter what niche, can benefit from email marketing and she tells us the right way to product quality email content for that list. When most people think of email marketing they of sales. And while that's an attractive benefit, Sarah says email marketing is a way to know your clients better. You can email the people on your list and ask them what their needs are, what they're looking for and then you give them what they need. And sometimes what they will need will be in the form of content, and Sarah gives her best strategies for content creation. For example you can share some behind-the-scenes happenings at your business. Do you make hand-crafted candles? Shoot a video explaining how you create them, and email that video to your audience. By showing your email list more about who you are and what your business does you'll begin to develop a deeper connection. We also talk about when to send your emails: how often and the time of day and day of the week plus how much personal information you should ask for upfront. Tune into this edition of Launch Grow Joy to hear it all. [Tweet "
October 19, 2015
How to get celebrities to love your brand with Ariana Pierce
Have you ever wondered what it would take to be an entrepreneur, a brand ambassador, and have your own product to market? And to get celebrities to love and endorse your brand? It’s no small feat, but fashion/beauty entrepreneur Ariana Pierce has been doing it since before she finished college. One of Ariana’s business ventures was creating a nail polish brand called Superstar Nail Lacquer. In addition to being featured in several famous magazines, her brand also boasts one of the first environmentally-friendly, fast-drying formulas. On this episode of Launch Grow Joy, Ariana offers advice on how to be creative in the beauty industry or any other industry and how to develop and deepen beneficial relationships for greater success. In this episode, you’ll also hear about: How did Ariana break into the glamorous beauty world? How to “get uncomfortable” and be bold. How can you use social media and video marketing? What can you do to generate publicity? How to be different and innovative in a competitive industry. And so much more! Even as a child Ariana was surrounded by successful entrepreneurs. Both of her parents chose entrepreneurship as a career path. Ariana followed boldly, making a name for herself in the beauty industry. She began her journey with the help of her mother, who aided in the scientific aspects of creating a nail polish line. Ariana found that maintaining a relationship with some celebrities was vital in growing her company, and she advises to begin locally and work your way up. Even though sometimes she was told no, she persevered and now she has a substantial following and influence. She also knows the power of social media: she has used her social media accounts to greatly expand her business, while being able to keep it personable. She began by auctioning off some passport covers on her Instagram account, and was pleasantly surprised by the viral reaction. On today’s episode Ariana shares her best guidance on how to create a helpful and useful staff, how to utilize publicity to its maximum potential, and how to think on your feet and turn a bad situation into an opportunity. Tune into this edition of Launch Grow Joy to hear it all! Resources: Ariana Pierce's website Superstar Nail Lacquer Ariana on Twitter Ariana on Instagram Ariana on Facebook Ariana on YouTube Ariana on Pinterest Contact Any Celebrity Your Ultimate Online Store Subscribe to Launch Grow Joy Show on iTunes Question: After hearing Ariana what are you going to do that's uncomfortable for you, but will grow your business? Leave a comment below and let me know.
October 14, 2015
How to grow your holiday sales with Robin Kramer of Flourish & Thrive Academy
Is there more you could be doing to increase your sales this holiday season? Even if the holiday season isn't your peak time of year there are still ways to offer more for your clients and grow your holiday sales. Robin Kramer of Flourish & Thrive Academy for jewelry designers and jewelry business owners joins us to talk about this very subject. With decades of retail experience under her belt she is an expert on sales (holiday season and otherwise). On this episode of Launch Grow Joy Robin offers guidance on how all of us can tap into the holiday market, no matter our niche, and why relationships are so very important to business success. In this episode, you’ll also hear about: What did she learn working with the likes of Neiman Marcus and Oprah? What is she most passionate about? What can make your business AND fill your life? Without relationships you don't have a business!
October 12, 2015
How to Grow Your Business with a Field Team with Nadia Leonelli
Have you considered hiring a field team to promote your brand? Our guest for today's show, Nadia Leonelli of Element Snacks, says it's not just for the big companies. In fact she has used the field team strategy in the early stages of her business to get her products into stores nationwide. Nadia has created healthy yet yummy and satisfying snack options with Element Snacks. Born out of necessity, Nadia and her husband have worked tirelessly knocking on doors, visiting retailers and pounding the pavement to get the word. They've also tapped into a marketing strategy that has paid dividends for them: a field team. Their field members also work hard to get the Element Snacks products into the hands of as many customers as possible. On this episode of Launch Grow Joy Nadia shares how and why to use a field team effectively, her early business challenge of isolation and the three ways she tackled that problem and simultaneously grew her business. In this episode, you’ll also hear about: When should you work with an accelerator or incubator? What grassroots approach did she and her husband use to spread brand awareness? Why people want to see you, the person behind your brand. What's the cheapest way to get your product into people's hands? Why do you need to meet your customers and clients in person at events? And so much more! Nadia created Element Snacks because she's gluten-free and was traveling a great deal. Regularly she was faced with the dilemma of what to bring on her flights to eat. Rice cakes were convenient and easy to carry, but dry and boring. Putting her entrepreneur's cap on she developed Element Snacks: gluten-free, GMO-free, sweet, delicious AND healthy snacks. Once the product was created she was faced with another challenge: how to become known and connected in an industry she had never worked in. Previously Nadia was a corporate strategy consultant who helped big brands with global launches and product strategies. She found three effective ways to become immersed in the community: live events like trade shows, networking with other women-owned businesses, and becoming a part of an accelerator. With that challenge faced and conquered she faced another one: how best to spread the word to retailers and potential customers about Element Snacks? After all no one could buy her product if they didn't know about it! So she enlisted her own army: a field team. She educated them, trained them and continues to treat them like part of the family. Nadia and her husband both know what it's like to cold call on retailers and they help their field team do so effectively, while also continuing to do it themselves! The field team strategy is a powerful one that has worked well for Nadia and Element Snacks. Tune into this episode of Launch Grow Joy to hear what else has worked for Nadia. Resources: Element Snacks website Element Snacks on Twitter
September 29, 2015
How to promote your online store with bloggers with Andy Hayes of Plum Deluxe
We’ve all seen sponsored posts on blogs, but where do you start if you want to build a relationship with a blogger and promote your online store with bloggers? Andy Hayes, owner and founder of PlumDeluxe.com joins us to share how to do so and his firsthand account of the success a relationship like that can bring. Plum Deluxe is an organic, fair-trade tea subscription company with an emphasis on mindfulness. Andy promotes Plum Deluxe by reaching out to bloggers whose values align with his brand. Andy has found that by building intentional relationships, he is able to drive more traffic to his website and improve his sales. On this episode of Launch Grow Joy, we cover Andy’s method for reaching out to bloggers, the importance of a comprehensive template, and why making intentional connections can help you get ahead. In this episode, you’ll also hear about: How can you research bloggers that will mesh well with your brand? What happened when Andy started listening to what people asked for? Andy shares why he doesn’t like giveaways! The metrics triangle Andy uses to choose which bloggers to work with. How many times should you follow up with a prospective client? And so much more! Although today Andy is a successful online entrepreneur, he spent over a decade working in the software industry. He eventually became disheartened from too many corporate merger acquisitions, uninspiring supervisors, and sacrificing benefits and pay. Andy knew he needed to make a change, but wasn’t sure where to start. He combined his technology skills with his connections, and started doing IT freelance work. All of that changed however when Andy's mother died. The loss was devastating for him personally, but he experienced a professional wake up call. He realized the job he had built for himself wasn’t working, and began to think about what would make him happy. He created Plum Deluxe, where he was able to create his own product, and get paid to do work he enjoyed. He knew he needed to market Plum Deluxe, but like most small businesses, he didn’t have a large marketing budget. He saw an opportunity to begin working with bloggers, so he reached out to build relationships with them. By telling his story, asking interested bloggers to try his product and bonding with them he organically marketed his company. This approach has worked for Plum Deluxe and it can work for you! Tune into this episode of Launch Grow Joy to learn Andy’s tips for getting started working with bloggers and much more. Resources: Plum Deluxe website Andy Hayes on Twitter Asana Your free template for making a pitch! Subscribe to Launch Grow Joy Show on iTunes Question: How can you apply Andy’s approach for researching bloggers to your own business? What keywords would you use?
September 28, 2015
How to Build a Subscription-Based Business with Reggie Milligan of @Mantry
Have you ever wondered how the subscription service business model works - and if it could work in your business? Reggie Milligan of Mantry.com has created a thriving business with Mantry, a small-batch and artisan delivery service designed for men. Reggie was inspired by the influx of artisan and small-batch foods being created across America. Mantry was created to bring these new products to different men across the country with a simple monthly subscription box. On this episode of Launch Grow Joy we discuss how Reggie launched and runs Mantry.com, how he keeps in touch with his audience with his website, and his advice for someone if you want to start using a subscription box business. In this episode, you’ll also hear about: Why you shouldn’t wait for the “perfect time”. The importance of blogging and website management. What to do to start a subscription box business. The #1 way to get people to become customers. How can bootstrapping help you when starting out? And so much more! After Reggie discovered his passion for artisan and small-batch foods, he decided to create a website. After launching his site, he thought about different ways to get the word out about Mantry, from featured in different gift guides to blogging to simply talking to people. Blogging, in particular, has been helpful in Mantry’s growth. His approach to blogging is simple, and he focuses on what he and his team are experts in. He finds that a simple approach focused on pictures and clean-cut writing has helped readers become customers. Pop-ups have also been a part of Mantry’s website. In particular, he uses prizes to encourage traffic through the pop-up and also to add customer interest. In order to win the prize, the consumer must enter an email address, and it’s a non-threatening way to gain traffic on the website. Finally talking to locals in his community has helped Reggie immensely in his search for great products. Many people are interested in using the subscription business to advertise their products. On the flip side Reggie advises to avoid subscription businesses that ask for free products and that use sample sizes, because sample sizes are forgettable. Finally, Reggie offers his advice on how to put together a team and bootstrap in the beginning of starting a business. Make sure to tune in for Reggie’s advice on how to navigate the subscription box world and so much more! Resources: Mantry website Mantry on Twitter Mantry on Tumblr Mantry on Instagram Subscribe to Launch Grow Joy Show on iTunes Question: What niche are you in and how could you create a subscription service within your business?
September 21, 2015
What it takes to have a million dollar girls' clothing brand with Cynthia Jamin
What exactly is a Twirly Girl? Cynthia Jamin knows and she's here to tell us! Being a “twirly girl” is an appealing persona to a little girl, and Cynthia has made it a reality. With her Twirly Girl business she creates fun and exciting clothing for young girls. Her business began with her two beautiful daughters. She found her girls wanted to dress in a fun and fashionable way, and since she had some sewing experience, Cynthia was able to bring their wishes to life. From there Twirly Girl was born and has gone on to become a popular clothing brand. It’s steady growth has shown Cynthia how to operate a successful business. On this episode of Launch Grow Joy we discuss how Cynthia made her business a reality, the journey she has experienced as a result, and the techniques that have helped her grow Twirly Girl into the wildly successful company it is today. In this episode, you’ll also hear about: The importance of being genuine. Why a customer-producer relationship is necessary. How should you balance a retail-wholesale percentage? The importance of being in communication with your customers. How can you keep the momentum once you experience success? And so much more! Cynthia has discovered how much e-commerce has exploded over recent years. She remembers how confusing it was to spread the word about her dresses when she began Twirly Girl! She began with her own market (mothers), and searched for “mom bloggers” to help her get the word out about her new business. She also went to every school event she could. Cynthia began her business locally, and has made an effort to continue running Twirly Girl in Los Angeles. She says that all of her products are manufactured in the United States, even though her fabrics are produced outside of the US. She also likes the idea of keeping her batches small so she can keep an eye on how products turn out, which is one advantage of keeping her business local. Cynthia enjoys communicating with her customers directly, and tries to keep her business as personable as possible. Doing so allows her to connect with her customers and hear valuable feedback. As successful as Cynthia is she has encountered her share of setbacks while growing Twirly Girl. One of the best pieces of advice she has is to inspect your website or platform and make sure that they are big enough to take you and your business where you want to go. Cynthia offers so much valuable advice and guidance on today's show. We talk about how to create, sustain and truly love your business and what you do. She also speaks on how to remember the joy and happiness that your business grew out of, so be sure to tune in for the full scoop! [Tweet "Be optimistic, but protect yourself."] Resources: The Twirly Girl website Twirly Girl on Twitter Twirly Girl on Facebook Twirly Girl on Instagram Subscribe to Launch Grow Joy Show on iTunes Question: Why did you originally start your business? If you haven't started yet why are you passionate about your idea? For full show notes, please visit http://www.launchgrowjoy.com/046
September 15, 2015
How to be a top seller on Amazon with Pilar Newman
Have you ever wondered what it takes to be a top seller on Amazon? Then today’s episode of Launch Grow Joy has your answer. Pilar Newman shares how she began an Amazon-based business as well as her insights on finding a niche, researching trending items, and getting your product in front of the right audience. Pilar got her start in e-commerce one holiday season when her nephew asked for a hard-to-find gift for Christmas. Pilar searched all of the big box stores, but came home empty-handed. Eventually, Pilar found the product on Amazon, and became inspired to resell the item to others. Pilar got started immediately and found herself spending time individually boxing and mailing out items. In this episode, you’ll also hear about: What is FBA, and how can it help you reach a wider customer base? How you can discover complimentary items for popular products. How to great product reviews. What is the one thing Pilar warns you should never do on Amazon? How is Amazon different from Google in terms of search results? And so much more! Soon this method of business became too time consuming, so Pilar looked for a more efficient business model. Today, Pilar runs her business via Fulfillment By Amazon, which adds more time to her schedule, increases her sales, and allows her to tap into the right market. Pilar believes that Amazon is the best platform for running an e-commerce business. Since there is little work necessary to get started, Amazon is a great place to begin your own business. Additionally, there are a multitude of strategies that can be used on Amazon to expand to a bigger customer base. Pilar is sharing these tactics in a course, in which you can learn how to build your very own e-commerce business. She also offers her students a way to see different opportunities, and a place to discuss how to be a better seller. Don’t miss this episode of Launch Grow Joy to learn more from Pilar Newman about how you can get started building a business around Amazon today. Resources: Pilar Newman’s website Like Pilar on Facebook Fullfillment by Amazon Handmade at Amazon Web Retailer SpringWise 360pi Feedback Genius Feedback Five AliExpress AliBaba Subscribe to Launch Joy Grow Question: What are some of your interests or hobbies that you could build a FBA business around?
September 09, 2015
Mindset of successful entrepreneurs with Lee Milteer
Have you ever wondered what the mindset of successful entrepreneurs is and what separates successful entrepreneurs from not-so-successful ones? In today's episode of The Launch Grow Joy show, Lee Milteer, an internationally acclaimed author, speaker and entrepreneur, talks about what mindset shifts you need to make for success. For full show notes, please visit http://www.launchgrowjoy.com/044
September 03, 2015
What's next for the Launch Grow Joy podcast and two things you need to know!
If you've been a listener and subscriber for a while (THANK YOU!) you've come to count on the regular weekly episodes. Unfortunately, a few things came up in the last few weeks and I haven't had much time to create new episodes. In today's episode, you'll hear about the future of the Launch Grow Joy show and how it impacts you, as well as some exciting things that are on the horizon at Launch Grow Joy!
May 20, 2015
042 - Five steps to finding a mentor for your business with Geoff Woods
Have you ever wanted a mentor? The process of finding a mentor to help you and your company grow can be daunting and scary. Geoff Woods is the host of podcast Mentee and has been documenting his journey of being an employee to becoming an entrepreneur. On today’s episode of Launch Grow Joy Geoff and I discuss how he’s formed close relationships with some serious powerhouse mentors and why he’s so passionately sharing those experiences and the power of a mentor with others. More About This Show Geoff became invested in building a new company when his previous job slashed his income by 40%. He decided to look at the five people he spent the most time with and decided that in order to build passive income, he had to be around more influential people. Since beginning this journey, Geoff has gained valuable insights on how to make relationships matter, how to add value to other people and to gain the perfect mentor/mentee relationship through his five-step process. In this episode, you’ll also hear: The importance of attaining and retaining a solid mentor/mentee relationship. How can a mentoring relationship help your business grow and your goals be achieved? The five steps to gain a mentor and make yourself accessible. What is the relationship “bank account”? Why adding value to others ultimately helps you. And so much more! Geoff believes that having a mentor is not just an introductory process, it’s a habit to create for life. His five-step process includes diagnosing the ideal mentor, the ability to discuss opportunity constantly, the necessity of getting “out there”, and being more interested than being interesting. Geoff owes his success and his business relationships to his five-step process, but he accredits the rise of his journey to his ability to network and add value to other people. He truly believes that the key to making the relationship work is to be honest with where you need help and to be courageous and ask for help. A significant piece of advice Geoff gives is to continue to inspect your approach and to investigate what is working and what is not working. He says making sure your requests and your personality resonate are of the utmost importance. In addition to this, he believes there is no specific timeframe to follow and to focus on building the relationship steadily - just keep it going! Geoff’s journey from salesperson to entrepreneur has been uplifting to hear, and the advice he provides is truly remarkable. We cover the details of his process as well as his advice on how to gain and maintain the relationships you want, so be sure to tune in! For full show notes, please visit http://www.launchgrowjoy.com/042
April 15, 2015
041 - How Susan Axelrod of Love and Quiches built a super successful food business
Wondering what it takes to build a business from scratch to millions in annual revenue and more than 200 employees? If so, you're going to love Susan Axelrod' story. It was her passion for food and her intuitive sense of the marketplace that inspired Susan Axelrod to introduce quiche to a world unfamiliar with its rich textures and elegant flavors. Since setting up shop in her small family kitchen 40 years ago, the company she named Love and Quiches has become synonymous not only with quiche, but with delicious desserts of extraordinary quality. Today, these delectable desserts and quiches, including their authentic NY cheesecake, can be found in restaurants and retail stores around the globe. In today's interview, Susan talks about the early days of her business, some of the struggles she overcame and what it took to grow her business to where it is today. For show notes, please visit www.launchgrowjoy.com/041
April 09, 2015
040 - How to build a successful direct sales business with Jerry Salerno of Discovery Toys
If you want to grow your business and haven’t yet considered the direct sales model, you should! Our guest for today’s episode, Jerry Salerno, is here to share with us the story of Discovery Toys and the benefits of the direct sales business model. Jerry is CEO of Discovery Toys, a company that specializes in educational toys and learning products for newborns through school age children. Discovery Toys was launched in 1978 by Lane Nemeth, an early childhood educator who saw a need, invented a few products, and shared them with her friends. Since then, Discovery Toys has used direct sales to become one of the most trusted brands in the toy industry – but it hasn’t come without struggle. Jerry shares how the company exploded in growth initially but then lost focus several years in. They ended up becoming known as “the best kept secret.” In this episode, you’ll also hear about: The advantages of the direct sales model over the retail model. What are the characteristics of the ideal direct sales consultant?
April 02, 2015
039 - Five reasons why your ecommerce business needs a blog
Do you want more traffic to your ecommerce site? Do you want to create a more engaged community of fans and customers that will rave about your products? Do you want to get more sales from your online store? If so, you need a blog! In today's episode of The Launch Grow Joy show, you'll discover five reasons why your ecommerce business needs a blog and I'll also give you a few ideas about what to blog about. For full show notes, please visit http://www.launchgrowjoy.com/039
March 25, 2015
038 - Five easy steps to getting your brand featured on influential podcasts
If you want to get more buzz for your brand and products, it's time to think outside traditional media and consider being a guest on some popular podcasts! Podcasts have grown in popularity over the last few years and they are definitely making a comeback. In fact, a recent article in The Washington Post states that subscriptions to podcasts on iTunes have reached 1 billion and are on the rise! Here are five easy steps you can follow to get your brand or products featured on influential podcasts. For full show notes and to download a list of 20 podcasts you should reach out to, visit http://www.launchgrowjoy.com/038
March 19, 2015
037 - What magazine editors are working on RIGHT NOW and how you can get your products featured
When it comes to publicity, TIMING is everything. Magazine editors work far in advance of the issue publication date (this is also known as lead time) with extremely tight deadlines. The trick to getting publicity is knowing WHO to contact and WHEN to contact them. In today's episode, you'll learn about lead times for national, local & trade magazines, as well as recurring themes that magazines tend to focus on year after year.
March 13, 2015
036 - Five creative ways to get rid of extra inventory
Did you invest in more inventory than you were able to sell? If so, here are five creative ways to get rid of extra inventory. When I first launched my t-shirt line I was very cautious about how much inventory I invested in because I was afraid that I might not be able to sell it all at the end of the season, so I only purchased what I thought I could sell. However, the problem with this line of thinking was that I was constantly scrambling whenever an item was out of stock and dealing with backorders was a nightmare. So after two years of running my t-shirt business, I decided to invest in purchasing A LOT of inventory so that I can approach larger stores and not have to deal with backorders. The great thing was that I was able to sell most of the inventory, but I still had a few hundred t-shirts at the end of each season that I didn't know what to do with. In today's episode, you'll learn about five things ou can do to get rid of extra inventory. For full show notes, please visit www.launchgrowjoy.com/036
March 05, 2015
035 - How to choose the right ecommerce platform for your online store?
There are lots of ways to sell your products online. You can use Craigslist, Etsy, Ebay, Amazon, SmugMug, and similar ecommerce platforms. Or, you can create your own online store, which we recommend. In this podcast, we will show you why you need your own store and how to choose the right ecommerce platform for your business. Before we start comparing shopping cart software solutions, what you really need to know is the why. Why do you need your own online store when there are plenty of online marketplaces that do most of the heavy lifting for you? There are many reasons, but in this podcast we'll explore the top three. For a full list of ecommerce platforms that we evaluated, please visit the show notes at www.launchgrowjoy.com/035
February 25, 2015
034 - My interview with Marie Forleo and B-school registration bonus
Are you thinking of joining the Marie Forleo B-school program, but are wondering if it’s the right fit for you because you have a product-based business (whether it’s jewelry, apparel, food, home decor, baby products, beauty products, eco products and more)? In today's interview, you'll get to hear what Marie is up to, how she got to where she is, what product she is launching (that's right!) and the bonuses you'll get if you sign up for B-school through my affiliate link. For full show notes, please visit www.launchgrowjoy.com/bschool
February 18, 2015
033 - How to price your products
If you've been struggling with pricing your products - whether your products are handmade or manufactured in a factory - today's episode is for you! This episode is especially geared towards Etsy sellers who often try to compete on price and underprice their products! I'll share with you the exact formula I've been using for the past 8 years to price my products. For full show notes, please visit www.launchgrowjoy.com/033
February 12, 2015
032 - How to increase sales on your ecommerce site with affiliate marketing
Affiliate marketing is a great way to get more traffic to your e-commerce site, but it's not as easy as recruiting affiliates and having them put up banners for your products or ecommerce store on their website. There's so much more that goes into affiliate marketing and, having been on both sides of it as a merchant AND as an affiliate, I wanted to record this podcast episode for you to share with you how YOU can run a successful affiliate program for your ecommerce site. For the complete show notes, visit http://www.launchgrowjoy.com/032
February 04, 2015
031 - A great way to use Facebook ads for product-based business with @RickMulready
Have you noticed that your Facebook reach is A LOT lower than it has ever been? Unfortunately, if you want want to get in front of your existing fans (and connect with some new ones), you might want to consider investing in Facebook ads. Some people refer to this as "pay to play" and I've seen it in my business as well. That's why I've invited Facebook ads expert Rick Mulready to share with you some great tips and strategies for growing your list AND your product-based business with Facebook ads. For more information and full show notes, please visit http://www.launchgrowjoy.com/031 Listen in as Rick shares how to set up your Facebook ads campaign the right way, how much to spend on a daily basis and what to consider before investing in Facebook ads.
January 29, 2015
030 - Three lessons I learned in 2014 and what's ahead for 2015
Wow, it's been an amazing year! In this podcast episode of the year, I share three things I learned in 2014 and what's ahead for 2015. For show notes, please visit www.launchgrowjoy.com/030
December 31, 2014
029 - What it takes to run a six-figure e-commerce store with Steve Chou
Do you have an online store and are looking for more traffic and sales? If so, today's interview with Steve Chou of MyWifeQuitHerJob.com and BumblebeeLinens.com, you'll get to hear how Steve and his wife managed to net over $100,000 in revenues with their online store within their first year in business. Steve and I also talk about managing and predicting inventory, as well as the benefits of having your own inventory vs. dropshipping. We also talk about a big mistake that Steve made with his online store and what you can learn from it as well. For full show notes, please visit www.launchgrowjoy.com/029
December 10, 2014
028 - How to leverage your media mentions into sales
Seeing your products featured on the pages of a top magazine can be exhilarating! But, along with that exhilaration can come a bit of worry - what if you don't have enough product in stock to meet the demand in sales? Or, worse, what if no one visits your website or buys your products as a result of that mention? Believe it or not, both cases can be true. I've had my products featured in a top media outlet and saw over $10,000 of sales in ONE DAY. And I've also had my products mentioned and saw ZERO sales from that particular mention. While instant sales from a press mention can be an amazing thing to experience, the reality is that, as an entrepreneur, you sometimes have to do a bit of extra work to leverage your press mentions into sales. In today's episode of The Launch Grow Joy Show, I share six things you can do to turn your press mentions into more sales. Click the LISTEN button below to get these six tips and then I'd love to know your thoughts/feelings on this topic. Leave a comment below and let me know what you think! For show notes, please visit www.launchgrowjoy.com/028
November 12, 2014
027 - Should you send out free samples of your products?
Do you often get requests for FREE products from bloggers, the media, stores or other people who are interested in "trying" out your brand? And do you know when to say YES or NO to a free product request? If not, listen to today's episode as I answer today's question from Joy: Question: Hi Andreea, Love your site!! Recently I have been contacted by quite a few people who would like to try my products before they buy. A couple of them were actual bloggers who will post product reviews, the others are just looking for a handout. How should I respond? I was thinking of being honest and saying that I am a handcrafter, not a big business and cannot afford to send samples or something to that effect. Please help! I don't know where they are getting my name from! Thanks, Joy I'd love to know your thoughts/feelings on this topic. Leave a comment at www.launchgrowjoy.com/027 and let me know what you think!
November 04, 2014
026 - A year of YES with Tracee Sioux
What if you did everything your soul told you to do - in your business or in your personal life - for one year? Today's guest, Tracee Sioux, did just that! In today's episode, Tracee and I talk about the "soulconomy," what it means to say YES to everything your soul tells you to do and the difference between successful entrepreneurs and those who are constantly struggling with their business. For full show notes, please visit www.launchgrowjoy.com/026
October 14, 2014
025 - Licensing your products with Jim DeBetta
Have you considered licensing your products but are not sure if it makes sense for you? Or you're not sure where to start? In today's interview, Jim DeBetta, who has helped thousands of entrepreneurs and inventors get their products into big box retailers, shares with you some great tips and strategies for licensing your products. For full show notes and more info, please visit www.launchgrowjoy.com/025
October 08, 2014
024 - 020 - Five essential elements every online store should have - Part 5 of 5 - OPTIN
If you have an online store, this series is for you! Wondering what it takes to convert more of your online store visitors into buyers? In Part 5 of this five-part podcast series, you'll learn about importance of having an opt-in on your website and how you can use it to grow your email list.Visit http://www.launchgrowjoy.com/yourwebsite to ask me a question, leave a comment or view the other episodes in this series.
October 03, 2014
023 - Five essential elements every online store should have - Part 4 of 5 - Social Proof
If you have an online store, this series is for you! Wondering what it takes to convert more of your online store visitors into buyers? In Part 4 of this five-part podcast series, you'll learn about the importance of SOCIAL PROOF on your website Visit http://www.launchgrowjoy.com/yourwebsite to ask me a question, leave a comment or view the other episodes in this series.
October 02, 2014
022 - Five essential elements every online store should have - Part 3 of 5 - FAQ Page
If you have an online store, this series is for you!Wondering what it takes to convert more of your online store visitors into buyers? In Part 3 of this five-part podcast series, you'll learn about the elements that should go on your FAQ/Customer Service page. Visit http://www.launchgrowjoy.com/yourwebsite to ask me a question, leave a comment or view the other episodes in this series.
October 01, 2014
021 - Five essential elements every online store should have - Part 2 of 5 - Your PRODUCT page
If you have an online store, this series is for you! Wondering what it takes to convert more of your online store visitors into buyers? In Part 2 of this five-part podcast series, you'll learn about the elements that should go on your PRODUCT page, including your product photos and descriptions. Visit http://www.launchgrowjoy.com/yourwebsite to ask me a question, leave a comment or view the other episodes in this series.
September 30, 2014
020 - Five essential elements every online store should have - Part 1 of 5 - ABOUT & HOME Pages
If you have an online store, this series is for you! Wondering what it takes to convert more of your online store visitors into buyers? In Part 1 of this five-part podcast series, you'll learn about the elements that should go on your HOME page and ABOUT page. Visit http://www.launchgrowjoy.com/yourwebsite to ask me a question, leave a comment or view the other episodes in this series.
September 29, 2014
019 - Giving back and making a difference with This Bar Saves Lives
Does your business have a mission to make a difference and give back? In today's episode of The Launch Grow Joy show I talk with Todd Grinnell of This Bar Saves Lives, a company that's making a a HUGE difference - for every bar you buy, they give a packet of food to a child in need. In a little over a year they have donated over 300,000 packets of food to children! Now, that's inspiring! For full show notes, please visit www.launchgrowjoy.com/019
September 24, 2014
018 - Hate sales? Here's one mindset shift that will transform your business
As an entrepreneur, when you hear the word SALES, what's the first thing that comes to mind? I know, for me, I feel uneasy and I feel like I am manipulating someone to buy something that they don't need. Do you feel the same way? You're not alone! In today's podcast I talk about a slight mind-shift that you can make in your business that will make all the difference in your marketing and sales. After you have listened, I'd love to know your thoughts/feelings on this topic. Leave a comment at http://www.launchgrowjoy.com/018 and let me know what you think!
September 17, 2014
017 - The most important podcast episode I've ever recorded
Do you often feel alone in your product-based business? Do you feel like your journey as an entrepreneur might be "easier" if you sold info products or if you taught other people how to start a business rather than selling apparel, jewelry, art, home decor, food, baby & kids products or any other type of consumer products? Do you feel like you could make more money if you had a different business that didn't require you to purchase inventory or to pay sales reps and distributors? You're not alone! In today's podcast I talk about something that I've never addressed before in the last 3.5 years since I've started Launch Grow Joy. After you listen to this episode I'd love to know your thoughts/feelings on this topic. Head on over to www.launchgrowjoy.com/017 and join the conversation there.
September 10, 2014
016 - How collaboration can take your business to the next level
Have you thought about collaborating with another entrepreneur, designer or artist for your business? In today's episode, find out how to find the right collaboration partner and how to set up your collaboration for success. For full show notes, please visit www.launchgrowjoy.com/016
August 21, 2014
015 - How to get your products in O, The Oprah magazine and more publicity tips with Susan Harrow
How to get your products in O, The Oprah magazine and more publicity tips with Susan Harrow of PR Secrets. Have you ever wondered what it takes to get your products featured in the pages of O, The Oprah Magazine? If so, today's episode, which is a recording from our first ever Virtual Publicity Summit, Susan talks about the different sections that your products can be featured in, as well as how to increase your chances of getting featured. For full show notes, please visit www.launchgrowjoy.com/015
August 17, 2014
014 - QUICK TIP - How to get your emails opened
Do you want to connect with potential retailers, the media or influencers in your industry? If so, sending an email is one of the quickest and most efficient ways to reach out, introduce yourself and make that connection. However, as you know, some people get hundreds or thousands of emails a day and there is no way that they can open and read all of them, so you have to make sure that your subject line stands out and makes them want to click on your email to find out more. Over the years I've experimented with different subject lines while reaching out to thousands of retailers, bloggers, editors and influencers and I discovered three things that you should add to your subject line to get your emails opened. Listen to today's episode to find out what they are. For show notes, please visit www.launchgrowjoy.com/014
August 12, 2014
013 - ASK ANDREEA What is the best way to get my products featured in influential blogs?
Did you know that getting your products featured in influential blogs is a great way to get more traffic to your site and increase your sales? But the process can seem overwhelming when you are first starting out. In today's ASK ANDREEA podcast episode, you'll get my step-by-step formula for connecting with influential bloggers Here's today's question: "Hi Andreea. Thanks so much for all the great advice that you provide for us. I am a jewelry designer and I make custom necklaces and jewelry for moms with their kids names, birth dates and birthstones, but I am having trouble increasing my online sales. I recently read on your blog that doing a product review or giveaway with a blogger is a great way to increase sales, but I’m not sure how to go about it. can you explain this process in more detail? how should I approach a blogger, will they expect me to send them my jewelry or can they just take the info off of my website and what should I do once the review is up? Any advice you have would be great. Thanks so much!" - Jordan For full show notes, please visit www.launchgrowjoy.com/013
July 31, 2014
012 - ASK ANDREEA: What should your priorities be when you are first starting a business?
Do you want to start a business but feel overwhelmed about what your priorities should be? In today's podcast I'm going back to the ASK ANDREEA series where I answer a question from one of you. Here's today's question: "I'm trying to start a small accessories line. However, there's just me. I've received positive response to my jewelry but if I get an online store or get my products in stores how can I be sure I can keep up with production if it takes off. I'm not sure what my priorities should be at this point. Does it make sense to hire a pr person or publicist? Where do I begin?" - Marilyn For full show notes, visit www.launchgrowjoy.com/012
July 10, 2014
011 - Choosing the direct sales business model with Kara Wiegand of Threads Worldwide
Have you considered implementing a direct sales model for your business? If you are not familiar with direct sales, here's a quick rundown: direct sales is when you sell your products away from a physical store location and instead sell through sales consultants who host trunk shows, demos, in-person events and even online. In today's podcast episode, Kara Wiegand of Threads Worldwide and I talk about why she and her business partners, Angela Yost and Lindsay Herron, decided to sell their handcrafted products through Direct Sales Consultants instead of selling to retailers. For show notes, visit www.launchgrowjoy.com/011
July 03, 2014
010 - ASK ANDREEA: How to find retail stores to sell your products to
Do you want to sell your products to retail stores but are not sure how to find relevant stores? In today's podcast I'm going to back to the ASK ANDREEA series where I answer a question from one of you. Here's today's question: "I currently have my product in one store and would like to have access to more. I am just not sure what stores to target. My products as I label them are gifts for tween girls, beauty products. How would suggest choosing stores to pitch my product to? Thanks!" - Araina Listen to find out the answer and if you'd like to submit your own question, click here. For this episode's show notes, please go to www.launchgrowjoy.com/010
June 25, 2014
009 - Systems and mindset for a successful handmade business with Donna Maria of @IndieBusiness
Do you want to go from crafter to successful entrepreneur and turn your passion into a business? If so, today's interview with Donna Maria Coles Johnson of Indie Business Network is a must-listen. In this episode, Donna Maria and I talk about the 3 things you must systematize in order to have a business that is profitable and runs smoothly. Donna Maria also talks about the ONE mindset shift you need to go from crafter to successful business owner. For foll show notes, visit www.launchgrowjoy.com/009 Enjoy!
May 28, 2014
008 - Marketing your business the honest way with Jasmine Myers of @bama_ry
Have you heard of honest marketing? In today's episode, Jasmine Myers, designer and founder of bama + ry, shares with us how she was able to take her inspirational jewelry designs from a hobby and an Etsy store to a successful business. Jasmine talks about your WHY, sharing your story and marketing your business honestly and I couldn't agree with her more. Enjoy this episode! And remember, there's still time to win my favorite business books and one of my online courses - get the details here. To get the full shownotes, visit http://www.launchgrowjoy.com/008
May 21, 2014
Finding the right audience with Nick Rosener
As an entrepreneur, you probably know that defining your target market is a necessary step to success (if you're unsure how to find your target market, check out this previous blog post). In today's Launch Grow Joy show, you'll get to hear from Nick Rosen, author of Shout in the Right Direction, about the best way to define your target market, why this is so important and what to do to make sure that you reach them. For a complete list of show notes, please visit www.launchgrowjoy.com/007.
May 14, 2014
006 - How to promote your fashion line with Crosby Noricks of @PRCouture
Do you have a clothing line or fashion accessory that you'd like to see on the pages of top fashion magazines? Crosby Noricks of PR Couture shares how branding and storytelling can have a huge impact on your ability to get publicity and the most effective way to get in touch with magazine editors. For show notes and resources mentioned in this episode, go to www.launchgrowjoy.com/006
May 13, 2014
005 - What magazine editors REALLY want with Amy Flurry
Do you wish you can get inside the mind of a magazine editor? If so, you're going to love today's episode of The Launch Grow Joy Show. This is a re-play of an interview I did with Amy Flurry of Recipe for Press for the Product Publicity Virtual Summit. As a former magazine editor, Amy knows what magazine editors look for when it comes to what products they will feature on their pages. In Amy's interview, you'll hear what gets editors excited and what they usually look for when searching for products. Plus, you'll get Amy's top tips for pitching your products to the media. For a complete list of resources, visit www.launchgrowjoy.com/005
May 13, 2014
004 - Defining your target market and getting your products in stores with Jennifer Love
Do you have a product that you'd like to see in more stores? Check out this week's podcast where Jennifer Love of NibMor Chocloates got her all-natural chocolates into thousands of stores. In this episode, Jennifer and I also talk about the importance of finding your target market, launching a business with a partner and more. For full show notes, please visit www.launchgrowjoy.comn/004
April 30, 2014
003 - The most important page on your business' website
Do you have a website for your business? In this podcast, Andreea Ayers shares her take on what is THE most important page for your website. And, it's not your HOMEPAGE! Listen to this podcast to find out what that page is and how to create content for it that captures your audience and turns visitors into lifelong customers. For complete show notes and resources, visit www.launchgrowjoy.com/003
April 22, 2014
Why your business should be on Google+ with Yifat Cohen
Have you been thinking about using Google+ for your business? I know I have (check out my previous post about moving from Facebook to Google+), but my experience with it is so limited, so I thought I should invite Yifat Cohen, the G+ Go To Gal, to join me today and talk about Google+. I think you'll be inspired to add Google+ to your marketing strategy after listening to this episode. For full show notes, please visit www.launchgrowjoy.com/002 In this episode, Yifat and I talk about why you need to get started with Google+ ASAP, how to claim your authorship on Google+ and why this matters, as well as tips and strategies for growing your Google+ influence and following.
April 15, 2014
Tamara Monosoff - How to get your product idea to market
Welcome to the Launch Grow Joy Show with Andreea Ayers! In this inaugural episode, you'll hear from successful mom entrepreneur Tamara Monosoff how to balance your business with family, how to go from idea to market, including how to do research on whether or not you have a viable product idea and what you need to get ready if you want to get your products in big box stores. For complete show notes, please visit www.launchgrowjoy.com/001
April 07, 2014