Launching Simplified

Valerie suffered  childhood trauma that took years and years to recover because she had nobody to guide her. When she discovered the connection between clutter and trauma she realized that as she decluttered she started to heal from the trauma. A couple of months into her decluttering she realized that she was getting in touch with her emotion. Valerie shares her story and reveals that "Not only was I crying or yelling. I was also smiling and feeling more energetic." Valerie created her program “ Put that stuff down” to help others recover from clutter and trauma.

Valerie  shares about her recovery from clutter and trauma as well as what she learned launching programs and her book "Put That Stuff Down." Her advice to entrepreneurs is to start selling your program first--then build it. Too often people spend years building out a program only to find no one wants it. Besides validating your ideas before investing too much time and effort in course creation, Valerie also talks about a mastermind she joined that allowed her to do market research and test ideas before bringing them to market.

LS 026. Do you wonder how someone with a background in digital marketing starts and scales their own business? Danielle is the CEO and Founder of Influence Builder, which helps entrepreneurs build and scale their online businesses.

Danielle has been in the digital marketing space for over a decade. Producing and hosting over 250 online events, giveaways, and summits, her team and her create massively successful streams of client attraction and lead generation in the online space.

Way before facebook and Instagraam Arnie Fishman was doing market research and launching companies, first in NYC then in Los Angeles. He is the founder of Lieberman Research Worldwide he started in 1973 after packing his car and heading west to California. Ltearn about how Arnie started and grew his company and navigated the unexpected over 40 years of being an entrepreneur and business owner.

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Learn how Michele Julian transformed her online wellness and coaching business by introducing tangible products to her offer line--allowing easy ways for her to connect with her clients and help them virtually.

Layne Lyons is a lawyer and legal expert for women entrepreneurs. She is also the creator of the Legal Umbrella Essentials which is a suite of lawyer drafted contracts and templates.

We have a saying at CLICKbranding “once a client, always a friend” and Layne for sure fits into the category of clients we think are amazing. And she is not only our client and friend, she also went on to become our lawyer who helped us set up our CLICkbranding LLC. I couldn’t be happier to have her here today to share her story and her legal tips for entrepreneurs with you.

Andrea Virgin is an engineer but also a former ballerina with a unique background which made her the perfect person to make Boca Raton Center for the Arts and Innovation a reality.

With over 13 years building her client centered design business she knows how to take an idea and make it happen. Right now she is using her talents to make the new Boca Raton Center for Arts and Innovation building with the intent to create a new cultural landmark for this area of the United States.

To learn more about the Boca Raton Center for Arts and Innovation project visit:

Learn what it takes to go from startup to selling your company with John Bogosian, a tech expert and successful entrepreneur who has created and launched several software companies. 

John is an experienced technology professional motivated to create highly-engaging customer experiences for emerging businesses. Past entrepreneurial ventures have included fitness scheduling software, online retail software and in-store organic grocery, digital marketing consulting, content management software and Wall Street food delivery service.

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Links to learn more about the work John is doing...

Do you wonder how fitness memberships are created by passionate trainers? Hear Holly's remarkable story how she uses her basketball star mindset training to inspire and empower non-athletes and athletes to be their best selves in the fitness studio and beyond.

Holly Rilinger is a leader in the fitness world and creator of the LIFTED program--a virtual studio where she helps women get fit. Through her wellness coaching and membership she is  inspiring and helping women to make powerful, lasting, changes and achieve their fitness and wellness goals.

Learn how Helen Gifford launched her lighting design company straight out of Parsons over 10 years ago and created her company Helen Bilt, where she has continued to create unique lighting fixtures for homes in the Hamptons and beyond. Helen is a custom lighting designer who lives and works in Sag Harbor New York.

Helen's advice for entrepreneurs who are launching -- "If you love it and you stay with it, you'll you'll make it." 

Are you wondering how you can make money and also use business as a force for good? Learn how Lorraine Schuchart, the founder and CEO of Prosper for Purpose, figured out how to use business to make the world a better place by creatively supporting clients who have social and environmental impact.

Lorraine Schuchart is the founder and CEO of Prosper for Purpose, which helps purpose driven brands with strategy and storytelling. As a Certified B  Corporation they work with clients who are also in the business of making the world a better place. 

Do you dream of publishing a book or getting your screenplay made into a film? "Don’t leave your dreams of writing a book in your desk drawer." Learn how Gregg Greenberg turned his screenplay into an award winning film and published his book.

Gregg Greenberg is a journalist and writer who spent 13 years writing the column "The Five Dumbest Things on Wall Street This Week" for thestreet.com. His work has appeared in magazines and humor sites from glamour to ESPN The Magazine. He also wrote and produced the award winning film, Friends and Romans, as well as several Off Broadway plays. He recently published the book F***ing Argentina and 10 more tales of exasperation, a collection of humorous short stories united by themes of frustration. Gregg shares his experience of working as a writer, getting his screenplays in front of people and publishing his recent book.

Peter Hurley is NYC photographer and the founder of the Headshot Crew. He is dynamic speaker and teacher who works hard to achieve his own goals and help others uplevel their work. In this episode, Peter talks about how he got his start in photography through his modeling and acting career -- and his ability to turn 180 degrees when he feels like things aren't going the way he wants them to. He has used his knowledge of photography to create Hurley Pro and partner with Westcott Lighting. His newest project explores how facial expression reveals the underlying emotion of his subject.

Gina Bradley is the founder and CEO of Paddle Diva of East Hampton, New York. She has taken the modern sport of paddleboarding and inspired women and men to be more connected with nature and each other through her paddle diva community.

“I moved to the Hamptons in 2000 with a background of marketing and sales. And I moved out to East Hampton and started a family and discovered paddleboarding. And I took to it very quickly and launched Paddle Diva, a stand up paddleboarding business...

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Behind every launch there are often people who are helping make it happen. Employees, friends, coaches, relatives and experts on the sidelines who make a launch the best that it can be.

We launched our course, Podcast Baby, in December 2020 and Nick Epstein was the person I called to help me understand how to make the audio better for our course as well as for our podcast, Launching Simplified.

Nick is a musician and the person that I know who knows the most about audio. He is also my brother. He is here today to answer questions about how to get better audio when launching a podcast or creating audio content.

Photo: Victor Garzon

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Joanne Calvacca  is a personal trainer, nutrition coach and a certified weight loss expert. She is the founder of the Just Fly Girl Community and 10PoundTakeOff.com. A former stewardess with an expertise in helping women lose weight and be Finally Love Yourself, Joanne shares her launch story + health tips in this episode.  

To learn more about her Fly Girl Community visit:

Online Marketing Expert Kerri Carlile, creator of Messenger Bot Sales Machine, shares how she went from a launch that went no where to her most successful launch ever which led her to create her Sales in Your Sleep Program.

Scott Rosenthal talks about his experience in retail and how he became a headshot photography and the importance of teamwork in both retail and photography. Scott is a headshot photographer in NYC and a mentor for The Headshot Crew.

To see Scott's work and book a headshot visit:

Joel White has been launching products and businesses for over 20 years. His latest launch is with Michael’s Genuine Food + Drink...

Links below to his current projects...

To learn more about Michael's Genuine Food and Drink visit:

It took Julia five years to launch a podcast and one week to launch podcast baby. Which just shows a launch can be as fast or as slow as you want it to be.

A lot of launching is just making it happen or taking imperfect action and figuring it out.

When I was at the International Center of Photography I tried to sign up an intro to video class but it was cancelled so they put me in a class called The Essentials and Poetics of Video Production. The teacher actually didn’t teach any of the technical stuff about video. He told us we could google it.  Instead he inspired us by showing us films of a leaf blowing in the wind. A video of a black screen with only the sound of water. And he assigned us a three minute film for a final project to be done in Premiere which is a incredibly complicated editing program. it was actually one of the best classes I have ever taken.

By setting the expectation that we would figure it out and hand in a project and inspiring us to be creative we all managed to do just that. And somehow our figuring out this complicated software on our own freed us up to learn the poetics of film in the class.

Launching is often similar. Even if you know nothing and are not prepared. And you have to be inspired and believe in yourself.

Often, the best way to learn is just to dive in and figure it out.

They say the best time to plant a tree is ten years ago and the second best time is today. At Clickbranding we try to inspire people not to wait another second to launch their dream business or podcast.

In late November, when Julia wanted to launch podcast baby on December 1st  my first instinct was to say no because that is often my first reaction to launching another project in the midst of everything we are doing, a pandemic and the holidays. But I also knew if I said no that she would launch it without me. So I have learned to say yes so I don’t miss out. And the truth is that everything is easier when you are doing it as a team.

Steve Jobs said “Great things in business are never done by one person, they’re done by a team of people.” And this is even more trued in 2021. We have had great success working together as a team.

I have come to believe the collaborative process of creating is fundamental for me as a person. I love the back and forth and the ideas ricocheting off each other. Jump in. Say yes. Start that business. That podcast. That show.

Julia gives you the inside scoop on how CLICKbranding started from a $50 post on facebook and led to a friendship and partnership that began in 2019 with our Brand Your Instagram beta course. In 2020 we launched our netflix style membership called Launch Society. For 2021,  we have a podcast program that helps entrepreneurs launch a branded podcast in 30 days. The program Podcast Baby gets people who have been thinking about a podcast for years to finally create and launch their podcast baby.

We work together to help entrepreneurs turn their ideas into real businesses.