Royal Jelly Podcast
By Laura B. Poindexter
Learn what's working now in online marketing from an experienced leader who is in the trenches every day. Tips on strategy and actionable tips to implement on your own to increase your bottom line.
Laura has spent her entire career in marketing and opened her marketing agency, Queenb Creative, in 2000.
She is know for her practical examples of how to effectively market as well as her ability to explain complex marketing strategies in an easily understandable way.
Royal Jelly PodcastFeb 27, 2024
How to Retire a Social Media Platform
Let's say you have a profile that you no longer use. I think a really good example is the social media platform formerly known as Twitter. If you're not using it anymore, should you delete it? I have a better option. Stay tuned to this episode to find out my four steps for retiring a social media platform.
Should I Use the Latest Social Media Platform?
There are so many social media platforms available for businesses and it’s often hard to decide which platforms you should use. You are hearing advice from all over that you HAVE to be on this platform or that. With my clients, I utilize my 3 Cs of Social Media to determine which platforms to utilize in the custom social media strategy I design for them, but what do we do to evaluate the latest and greatest, in-the-news platforms? Stay tuned to this episode to find out.
Re-Engagement Campaigns
Today we are going to talk about the re-engagement campaign. The purpose is to get email subscribers who have not been opening your emails to open them and engage with them. The ultimate goal will be to remove your inactive subscribers from your email list since you usually pay your email solution provider based on the size of your list. We need to run a re-engagement campaign to get subscribers to start opening or clean them off your list.
Text to Opt-In
Today we are going to talk about capturing offline contacts into your online funnel by using text to opt-in, which is one of my favorite marketing tools.
Who needs this? Everyone.
- If you are struggling to keep up with the prospects you meet in person,
- if you want to have a consistent follow-up with your prospects, and
- if you would rather devote time to qualified prospects than with every contact you meet, you need text to opt in connected to some kind of automation.
Ideally it’s an automated follow-up, moving prospects down the path towards a purchase, giving consistent information about your product, your services, and your business. That is why automation is so important. And text opt-in just really helps us convert offline leads into something online and automated.
Creative Content Cake
Today we are going to talk about my Creative Content Cake. This is the analogy I use to describe how to build the content assets for your social media strategy. Imagine a 3-layer chocolate cake.
For a free trial of PromoRepublic, visit laurabcreative.com/promorepublic.
To watch a demo of PromoRepublic along with another description of my Creative Content Cake, check out my video at https://youtu.be/zrbcz4uD0gE.
Social Media Account Access
This episode talks about how social media account access works including best practices for securing your social media profiles.
I talk about:
- the two types of social media profile access
- how to secure your password-based accounts
- why you should update your passwords regularly
- why you MUST have a real personal profile on Facebook
- why you NEED 2 admins always
- Facebook Business Manager
I hope you find the episode interesting and informative. Feel free to reach out with any questions.
Biggest Mistakes in Facebook Ads
I was asked in a Facebook group of other marketing professionals what is my number 1 tip for people who are using Facebook advertising but getting spotty results.
I think the most important thing to think about is the Customer Journey. Most people use Facebook advertising for the top of the funnel without much targeting. I like to use it in the middle of the funnel depending on the business.
I also share 3 case studies of different customer journeys along with the top tips from the other marketing professionals.