Laura B's #MarketingHive™

Laura B's #MarketingHive™

By Laura Poindexter
Real world marketing knowledge for your small business or nonprofit from Laura B. Poindexter.

Learn what's working now in online marketing from an experienced leader who is in the trenches every day. Tips on strategy and actionable tips to implement on your own to increase your bottom line.

Laura has spent her entire career in marketing and opened her marketing agency, Queenb Creative, in 2000.

She is know for her practical examples of how to effectively market as well as her ability to explain complex marketing strategies in an easily understandable way.
Social Media Account Access
This episode talks about how social media account access works including best practices for securing your social media profiles. I talk about: the two types of social media profile access how to secure your password-based accounts why you should update your passwords regularly why you MUST have a real personal profile on Facebook why you NEED 2 admins always Facebook Business Manager I hope you find the episode interesting and informative. Feel free to reach out with any questions.
11:54
June 23, 2020
Biggest Mistakes in Facebook Ads
I was asked in a Facebook group of other marketing professionals what is my number 1 tip for people who are using Facebook advertising but getting spotty results. I think the most important thing to think about is the Customer Journey. Most people use Facebook advertising for the top of the funnel without much targeting. I like to use it in the middle of the funnel depending on the business. I also share 3 case studies of different customer journeys along with the top tips from the other marketing professionals.
07:43
May 13, 2020