This episode talks about how social media account access works including best practices for securing your social media profiles.
I talk about:
the two types of social media profile access
how to secure your password-based accounts
why you should update your passwords regularly
why you MUST have a real personal profile on Facebook
why you NEED 2 admins always
Facebook Business Manager
I hope you find the episode interesting and informative. Feel free to reach out with any questions.
I was asked in a Facebook group of other marketing professionals what is my number 1 tip for people who are using Facebook advertising but getting spotty results.
I think the most important thing to think about is the Customer Journey. Most people use Facebook advertising for the top of the funnel without much targeting. I like to use it in the middle of the funnel depending on the business.
I also share 3 case studies of different customer journeys along with the top tips from the other marketing professionals.