In this episode I'm joined by Carmen Williams from Communicate for Greatness (on a very stormy night!)
Carmen brings science and communication together to support business owners to grow themselves and their businesses.
You can connect with Carmen on LinkedIn here: https://www.linkedin.com/…/carmenwilli…/
And you can also connect with Carmen's business partner Maureen Pound here: https://www.linkedin.com/…/maureenpound/
Hey there business leaders and change makers!
I hope you’ve all had a lovely month. I really can’t believe we’re already in April.
We’ve had some fantastic guests on the show this past month and it’s been fascinating to gain a deeper understanding of different perspectives from experts across a range of industries.
We discussed everything from robots to employee retention and hooking your audience in with an engaging story that is relevant and meaningful to them.
Listen to the highlights from March in this episode of The Oyster Rewind!
A big thank you to Tristan Wright, The Business Sherpa and Director of Evolve to Grow for speaking joining us on #theoyster live to talk about the limitations we often put on ourselves and the importance of getting in the right mindset to turnaround a failing business.
Tristan shares his own personal journey towards business success (including how his first 7-figure business nearly went bankrupt before building it back to 7-figures) and how he uses this experience to help his clients step out of their business whilst growing revenue upwards of 6- and 7-figures.
You can find out more about Tristan by visiting: https://www.evolvetogrow.com.au/
Or find him on LinkedIn here: https://www.linkedin.com/in/tristandw...
Paul Merrill is the Editor in chief at Bauer Media where he oversees 14 magazine titles, among them Take 5, which has been voted Magazine of the Year for the past three years.
In this episode we discuss the limitations of Facebook and Google for brands that are seeking deeper engagement with their audiences and the big shift the magazine industry has undergone to keep up with advertisers' needs.
Find out more about the integrated solutions Bauer can offer at baueradvertising.com.au
Joining me for this week's episode of #theoyster LIVE is the wonderful Liska Turner!
Liska is an experienced recruiter from Beaumont People.
She specialises in executive recruitment for the charity and for-purpose sector and is genuinely interested in promoting conversation around the opportunities and challenges facing the sector. You can find out more about Liska on LinkedIn here: https://www.linkedin.com/in/liskaturner/
Kaleb Ufton is a Director of Technology and Digital Marketing Strategy at EKOH Marketing
After working with IBM and Telecom New Zealand, Kaleb moved to Australia. Worked at Optus then moved into a Web Development and AI role with many startups. To find out more about Kaleb and EKOH marketing and the work they do head to https://www.ekohmarketing.com/ where you can also claim a free website audit (Note: There are limited spots!)
In this episode I speak with Scott Anderson from Doubledare, Author of "Playing Big", a mental health therapist and executive business coach who is changing the way agency owners and entrepreneurs think about how to scale their business.
You can find out more about Doubledare and the work Scott does by visiting: https://doubledareyou.us/
Liam Redmond is the Team Lead at GrowthGenius - a data driven sales guy who loves cold brew coffee, lifting weights and outbound sales!
You can find out more about GrowthGenius at: https://www.growthgenius.com/
And you can connect with Liam on LinkedIn here: https://www.linkedin.com/in/liamredmond1/
We're very excited to be sharing our first ever episode of "The Oyster REWIND" our new monthly podcast episode where we share the highlights from a month of insightful interviews with our expert guests.
In the past month we've spoken with experienced CEOs Amanda Blesing and Tim Smith, non-profit board directors Stephanie Lorenzo and Aaron D'Souza, insightful strategists Hamish Anderson, Pablo Ostalaza and Peta Nicholas and we had psychologist and columnist Dr Marny Lishman speak with us about the importance of self-awareness in business.
This is a bit of an experiment at the moment and we'd love to know what you think of The Oyster Rewind!
Get in touch with our host Lauren Kress on LinkedIn or via her website: www.laurenkress.com
Stephanie Lorenzo is a communications consultant and the Founder of PROJECT FUTURES, a non profit focused on transforming and restoring the lives of those affected by human trafficking and sexual exploitation.
She handed over the organisation after a decade at the helm to pursue other projects. She is now the Communications Director for an global advocacy initiative working to empower women in leadership in the Catholic Church. Steph sits on the Board of Loreto Normanhust and the Generations Foundation.
You can find out more about Project FUTURES by visiting:
You can find out more about Overcoming Silence at: https://voicesoffaith.org/
And you can connect with Steph on LinkedIn here:
In this episode I'm talking Brand Strategy and business purpose with Pablo Ostalaza.
Pablo is the Co-Founder and Strategy Director at Sonnet a Brand Design studio in Sydney.
He also consults for other agencies and clients. You can find out more about Sonnet at https://wearesonnet.com/ or check out their instagram profile here https://www.instagram.com/wearesonnet/
As one of Australia's freshest thinkers, speakers and mentors on feminine ambition, how to spark it, tackle it and see it flourish, Amanda is on a mission to inspire women everywhere.
She has a track record of helping women to play a much bigger game - with big ideas, even bigger impact and big, audacious bucket loads of confidence.
You can find out more about Amanda by visiting her website: https://www.amandablesing.com/
And also connect with her on LinkedIn here: https://www.linkedin.com/in/amandablesing/
Aaron D'Souza is the General Manager of Guild Digital and Pharmacy Click and Collect. He is a pharmacist by trade and has evolved into the pharmacy industry's leading voice on digital transformation.
In this episode we focus on how small business owners can take a step back to take an objective look at their business and what retailers, pharmacists and other healthcare professionals need to remember when it comes business acumen, consumer behaviour and revenue growth.
You can find out more about Guild Digital here and Pharmacy Click and Collect here
Peta Nicholas is a marketing and communications expert with over a decade of experience working across a range of different industries in both Australia and the UK. Peta is passionate about continued education, customer experience & evolving customer trends.
You can find out more about Peta and the work she does on LinkedIn here:
Joining me today is Hamish Anderson, to talk about the myth of targeting the "low-hanging fruit" for your business growth.
Hamish is the Founder of Three Piece Marketing and Mesh Consulting and is a perspective changer who likes to challenge the accepted, in search of a better solution.
You can find out more about Hamish and the work he does on LinkedIn.
Dr Marny Lishman is a Psychologist, Columnist, Keynote Speaker and Media Commentator.
Marny works with individuals and corporate groups to promote personal and professional growth, and speaks on a wide variety of topics to promote mental health across Australia.
You can find out more about Marny at https://www.marnylishman.com.au/ and read her columns on Body and Soul and Perth Now.
Tim Smith is a company startup and automotive leader with expertise in franchising, Marketing Sales Operations and Strategic Planning.
Currently Managing Director of SsangYong Australia he has held senior roles at Haval & Great Wall, Kia, McDonalds, Lion Nathan & Nestle.
Tim believes the most important thing about leadership is motivating other people to achieve their potential and that this is accomplished through leading by example.
You can find out more about Tim and his work on LinkedIn.
Ps. The book Tim mentions is "The Subtle Art of Not Giving a F*ck" by Mark Manson
What’s the MOST important aspect of marketing for your business growth - customer lifetime value, customer retention or customer acquisition?
The answer is not a matter of opinion or guesswork - it's a matter of good science.
Find out what the science says in episode 2 of #TheOyster
Prefer to watch live?
Catch the episode in real-time every week 7pm EST or 11am AEST on Facebook.
Leadership requires a deep understanding of the self and what it is to be human.
Whether you believe we are in the third or fourth industrial revolution there is no denying that the ways in which technology is now enabling us to interact with one another is unprecedented.
As a result, C-suite executives are required to cope with the exponential rate of change and flux that these interactions bring about.
This means continual improvement, constant innovation and the ability to understand and predict what will change (and what won't) has already become business as usual for the companies that are thriving.
Want to catch The Oyster in real-time, uncut and unedited? Tune into our weekly FB Live - find out more at: https://www.thechangemakers.org.au/the-oyster
Need help with your next business decision? Connect with Lauren on LinkedIn to start a conversation today: https://www.linkedin.com/in/laurenkress89/
This week we're talking about market penetration - how to make sure your brand is getting out there, getting noticed and being remembered by your potential customers.
Based off the work of Byron Sharp in his book "How Brands Grow" the 7 things you need to do are:
1. Continuously reach all buyers of a category
2. Ensure the bran is easy to buy
3. Get noticed - make sure your brand is salient
4. Refresh and rebuild memory structures
5. Create and use effective brand assets
6. Be consistent
7. Stay competitive
I'll also be exploring some of these concepts more in my lunch and learn session at MOBLE in Pyrmont this week on Thursday the 19th of April, 2018 at 1pm we're we'll be looking at how to create memorable associations with your brand and the 6 traits of sticky content.
Tonight I'm talking about the importance of evidence-based marketing with the help of Prof Byron Sharp and his book "How Brands Grow"
I talk through some of the laws shared in this book and the common assumptions trumped by marketers that are simply not backed by the evidence - things like "customer retention is more important than customer acquisition", and "our customers buy from us because our brand is special and different".
Have a great Easter and I'll be back in two weeks time to talk about some of the strategies you can adopt to grow your business brand.
Tonight I'm talking about risk management and how to know when you're ready to start a business. I cover:
- Creating a financial safety net to make sure you're not desperate for work
- The importance of bootstrapping (even with funding!)
- Some of the signs for being ready or, as the case may be, not ready to make the transition into fully immersing yourself in your business
The books I'd recommend reading to help you with this further, are books I've recommended before which are:
- The Personal MBA by Josh Kaufmann: https://personalmba.com/
- Small Business, Big Vision by Adam Toren and Matthew Toren : http://smallbusinessbigvision.com/
Ps. Correction - I started my business part way through 2016 - it was at the beginning of the financial year for 2017 (which is July 2016)
In celebration of International Women's day I share two of my favourite books for revolution and progress that ask us to be humble, reflective and empathic - and not hateful, angry or fall into the trap of victimising ourselves or others.
The two books I talk about are Lean In by Sheryl Sandberg and Empathy: A handbook for revolution by Roman Kznaric
For those of you who haven't seen my video on the drama triangle - there are ways that we can get out of thinking like a victim and becoming empowered as a "survivor" you can watch it here
What do business owners need to think about to get their 1st customer through the door?
When you start out as a business owner, sales and lead generation can be particularly daunting.
One of the big problems I see with entrepreneurs who are new to sales is that they think that in order to be a "good" sales person they need to push their product or service onto people.
This is a common misconception of what sales is - what sales is really about is finding the people who need your help - and then talking to them about how you think you might be a good fit for what their needing.
When we've talked about marketing where talking about making sure that your product or service meets the need of your target audience.
When we talk about sales we need to think about how we deal with real prospective customers to make sure their specific needs are met. A good salesperson will work out how what your business does fits with what your prospective customer needs.
In this double-episode we're talking about how to demonstrate the value your business creates with a meaningful and memorable story.
We explore the core human drivers and motivations behind consumer behaviour and look at the tools that can help you craft your copy.
Tonight's question for our viewers and listeners is: What are you going to use to start telling the story of your business?
Please share your thoughts below along with any suggestions you have for telling your customers about who you are.
The 3 books I shared with you tonight (in order) are:
1. Braving the Wilderness by Brene Brown
2. The Lean Startup by Eric Ries
3. Creativity Inc. by Ed Catmull
So excited about sharing this episode with you tonight!
This week we're talking about building out the very foundation of your business:
Your Business Vision, Mission and Values.
This is what we've been working towards over the past few weeks... In episode 2 we talked about finding your passion.
Then, in episode 3, we talked about how to get to know your audience so we could start to find ways to commercialize your passion.
This week, we're talking about: Your Vision - why does your company exist - where is it headed?
Your Mission - Who are you and what do you stand for? Your Values - What are the core principles that will guide your behaviour and the behaviour of others who work with you?
The book I refer to in tonight's episode is "Small Business, Big Vision" by Adam Toren and Matthew Toren.
This week's question is: "What steps are you taking right now to start your business?" Leave your comments below and let's get talking about starting a business.
Following on from episode 2 on why your "WHY" is so important, I delve into getting to know your audience in order to commercialise your passion.
My 3 practical tips for market research will help you get to know your audience - preferably before you even think about starting your business.
1. Find out if there is a market
First consider some broad, basic questions. I recommend using Josh Kaufman's market research checklist from the Personal MBA you can access online here
2. Blog about it first Experiment with content to start building an audience.
I recommend reading Austin Kleon's book Show Your Work to understand more about how sharing what you're doing with the world will help you build an audience and iterate your work.
3. Know what results your audience value What results do your audience want that you can offer? A great book to read to understand the power of a audience + results-driven approach to marketing is Absolute Value by Itamar Simonson & Emanuel Rosen
Also...I talk about building personas of your prospective customers that consider their mindset, drivers and motivators.
Tonight's 'Straya Day special episode is about Dale Carnegie's global sensation of a book: How to Win Friends and Influence People.
With over 16 million copies sold, I dig into why this book, written in 1936, continues to be a bestseller 80 years after it was first published. In just over 15 minutes I cover many of the key principles of the book looking at each section and discussing how this book was way ahead of it's time.
I wanted to feature this book early on in my series as I think it is an important book for combatting bullying in the workforce - instead emphasising the importance of being genuine, kind, friendly AND using this to thrive in your career. In fact, I am of the opinion that this book is the first book on emotional intelligence - published way before we recognised EQ as a "thing".
It also shows that the whole "authenticity" buzz word that brands have been throwing around for the past couple of years ain't new. In fact Carnegie humanises sincerity and authenticity, in a way that quite ironically, publishers of content on "being authentic" in articles like "the social media trends every brand must know" do not. I will be back again soon on Monday night with Episode 3 on "It all starts with your audience".
Leave a question for my next episode on market research and understanding your audience in the comment section below or on instagram or twitter @laurenkress89 and I'll answer it during my next episode.
So many entrepreneurs talk about finding your "WHY?" but what do they mean by that, and why is it so important?
Starting a business isn't for everyone and asking yourself "what should I do with my life?" is the first step in thinking about the direction for yourself and your potential business.
The last thing you want is to be stuck working your arse off towards a goal that you actually, when it comes down to it, have no desire to achieve (!)
In this second episode I talk about the first step of starting your business and why your "WHY?" is so important. For me, the first step really boils down to thinking about it like this: if money wasn't an obstacle - if you had enough money guaranteed for the rest of your life - what would you do?
This is where the question "what should I do with my life?" needs to come from - from a place that is about your happiness not making a quick (or slow) buck.
Once you have your reason for starting a business you're able to set your business vision as well as your short and long-term goals towards living the life you desire - not the life fashioned for you by others.
In this first episode, I speak about the five books that have gotten me through my first year and a half as a business co-founder and entrepreneur.
"Steal Like an Artist" by Austin Kleon
"Rising Strong" by Brene Brown
"Status Anxiety" by Alain de Botton
"The Organised Mind" by Daniel Levitin
"The Personal MBA" by Josh Kaufman