The Oyster with Lauren Kress

What Business Leaders need to know about the brain

An episode of The Oyster with Lauren Kress

By Lauren Kress
Learn the Science Behind Better Business with Lauren Kress, The Business Scientist.

Each week Lauren speaks with industry leaders and business experts to debunk growth myths and bogus strategies that remain prominent despite the evidence.

Our goal: to arm you with the meaningful insights that matter for your business success.

If the world was your oyster...where would you take your business?

Join the conversation: #theoyster

Find out more about Lauren Kress, The Business Scientist at:
More places to listen

More places to listen

Advantages of contracts - does your business need them? With Jessica Kinny
Be sure to subscribe to our podcast to never miss an episode of #theoyster where we share the Science Behind Better Business. Jessica Kinny, is the founder of Kinny Legal and an award winning specialist in business law. Her firm helps innovative companies reduce risk, resolve disputes, negotiate great deals, and grow to their full potential. You can make use of the free resources Jessica and her team provide here: You can connect with Jessica on LinkedIn here: This episode is sponsored by The Change Makers Collective, Transforming Your Business From the Inside Out and The Outside In:
June 23, 2019
How Brands Grow: What SME's Need to Know with Stella Gianotto
Be sure to subscribe to our podcast to never miss an episode of #theoyster  where we talk about the Science Behind Better Business. Very excited to be releasing this special episode this week where we talk about Prof Byron Sharp's How Brands Grow specifically in relation to some of the controversial discussion that has occurred around differentiation vs. distinctiveness. Joining me to explore this topic is award-winning brand expert Stella Gianotto! Stella is the founder of Brand for Brands Agency creates brands for a purpose, profit or a legacy. She has developed 1000 brands worked with over 3000 more. Her brands have been on the oprah winfrey show and worn by celebrities.
June 15, 2019
The Oyster REWIND May
Be sure to subscribe to our podcast to never miss an episode of #theoyster   It's time for another episode of The Oyster REWIND!    Another incredible month packed full of insights on the science behind better business which is what we're all about!  A big thank you to:  Marty Vids for an enlightening, inspiring and life-changing chat on having a #growthmindset   Edward Zia from Excellence Above Coaching for sharing the 3 things that business owners need to do to thrive with #linkedinmarketing   Anthea Stevanovic from Intelligent Directions for her insights on #customerservice and going the extra mile for #businessgrowth   Scott Carroll for sharing a fresh perspective on organisational health and #workplacewellbeing   Jules Brooke from Handle Your Own PR who explains how to get your business in the #media and the outcomes this can drive for your business   Harout Dekermendjian from the FAO of the United Nations to talk about #corporatesocialresponsibility   To Nathan Kinch from Greater than X and inventor of data trust by design to talk #trustworthiness, business ethics and #customercentricity   Justin Womack co-host of the Marketing Geeks Podcast to talk about the challenges we face in #marketing and how to overcome them   Nathan Hirsch CEO of FreeeUp for sharing his story of growing a multi-million dollar platform for high quality #remotework  and  Dr Farshid Pahlevani senior research fellow at UNSW to talk about turning waste into profit #wasteisprofit
June 12, 2019
Data Trust by Design with Nathan Kinch
In this fascinating episode, CEO of Greater than X Nathan Kinch, shares his vision of true customer-centric design and supporting organisations to become worthy of their customers' trust. Nathan Kinch, is the inventor of Data Trust by Design. For more information about Nathan and the work he does head to: https://www.greaterthanexperience.desig… Nathan also mentions a number of resources to explore this topic in more detail - if you'd like to find out more - here's where you can go: Data Trust by Design, 2019: A practical playbook introducing the principles, practices and patterns of Data Trust by Design. It's supported with real life, global case studies. Enter GREATERTHANTRUST to get it free: https://www.greaterthanexperience.desig… Rebuilding Trust in Financial Services, 2019: With trust at an all time low, particularly in Financial services, the industry is being forced to rethink how it is structured, how it treats its customers and how it creates value. This playbook covers practical approaches to support organisations in becoming truly worthy of people's trust. https://www.greaterthanexperience.desig… A day in the life of data: This is an overview of the research we supported the CPRC in conducting. It dives deep into the current state of the information economy.…/a-day-in-the-life-…
June 8, 2019
Corporate Social Responsibility is a win-win with FAO market analyst Harout Dekermendjian
The FAO is the Food and Agricultural Organization of the United Nations working towards #zerohunger In this episode I speak with FAO commodity market analyst Harout Dekermendjian to talk about the impact businesses can make in the world by making corporate social responsibility (CSR) part of their business DNA. You can connect with Harout on LinkedIn here: And find out more about the FAO and the work their doing to end world hunger here #zerohunger
June 7, 2019
How to Get your Business in the Press with Jules Brooke
Subscribe now for more episodes on the science behind better business. In this episode of #theoyster I speak with Jules Brooke, founder of Handle Your Own PR about the amazing results her clients get from getting free press coverage. Jules is passionate about helping small business owners and entrepreneurs learn how to run their own PR campaigns. Jules helps her clients grow their business by showing them how to craft and share their stories with the media. To find out more about Jules and the work she does head to her website: You can also connect with Jules on her LinkedIn page here:
May 24, 2019
Building a Mentally Healthy Organisation Culture with Psychologist Scott Carroll
Subscribe to this podcast to stay up to date with all our latest episodes on the Science Behind Better Business. Scott Carroll is a curious, creative and analytical thinker who is changing the way we think about organisational health and workplace wellbeing. He is an experienced psychologist, counsellor, change facilitator, project manager and adult educator. To find out more about Scott and his work, visit: You can also connect with Scott via LinkedIn here:
May 16, 2019
Customer Service is King with Anthea Stevanovic
Anthea Stevanovic of Intelligent Directions is a business consultant who focuses on creating Strategic Direction, Efficiency and Growth for the businesses she works with. She also happens to be one of the smartest people I know in business and her integrity and compassion is matched by few. So it was an absolute honour to have Anthea join me on #theoyster to talk customer service, business culture & behavioural norms. Can't wait to have her on the show again! To find out more about Anthea head to: or follow her on Facebook here:
May 13, 2019
Getting More Customers with Edward Zia
Edward Zia from Excellence Above explains the common myth many business fall prey to that "getting customers is easy" and how to combat this by structuring your sales and marketing along with3 things you must do to grow your business with LinkedIn. Edward Zia is a Marketing Mentor & Coach who loves to help Entrepreneurs Get More Clients, More Money & More Time! You can connect with Ed on LinkedIn here:
May 10, 2019
Success: Don't Let Others Define Your Life with Marty Vids
Subscribe to this podcast to stay up to date with insights from our leading guest experts from around the world on the science behind business.  In today's episode we have an enlightening, inspiring and life-changing chat with Marty Vids ! Marty is a business mentor, mindset coach and host of The Marty Vids Show Podcast. His mission in life is to inspire people to explore more meaningful, happier and productive personal and professional lives. Get in touch with Marty on LinkedIn here: And check out his website and podcast here:
May 7, 2019
The Oyster REWIND: April Edition
Plenty of great insights from my FB Live and podcast guests this past month!   Here's the highlights and a big thank you to all our amazing guests:   Carmen Williams from Communicate For Greatness on Gaining Clarity by focusing on what's most important   Samantha Payne from The Pink Elephants Support Network on staying in your own lane   Shay ☀️ Rowbottom - a woman who needs no introduction - on viral videos and how to do what works (and not necessarily what's "original")   Peter Cook from Thought Leaders on how intelligent people can be commercially smart   Adin Milostnik a creative entrepreneur, illustrator and musician...who accidentally got hired as a writer   GG Frantz on cultic relationships and workplaces and how to break free of the fear to change your life   I am blown away to have had the privilege to speak and connect with so many awe-inspiring business and industry leaders and so excited by the guests we have lined up for you in May including Marty Vids, Edward Zia, Nathan Hirsch, Justin Womack, Dr Farshid Pahlevani and plenty more!   Be sure to subscribe to our podcast show or to my Facebook Page: or Youtube Channel to stay up to date And if you want to find out more about the 5 Day Challenge to Get UNSTUCK and GROW your Business head to:
May 5, 2019
Starting LEAN: How Nathan Hirsch built a multi-million dollar business
Nathan Hirsch is an entrepreneur and expert in remote hiring and eCommerce.   He is the co-founder and CEO of, a marketplace that connects businesses with pre-vetted freelancers in eCommerce, digital marketing, and much more.   Nathan has sold over $30 million online and regularly appears on leading business podcasts, such as Entrepreneur on Fire, and speaks at live events about online hiring tactics.  You can follow Nate on social media by searching for @realnatehirsch and you can take advantage of his bonus gift for our listeners by heading to
May 5, 2019
Marketing Geeks' Justin Womack on why Marketing isn’t easy
For more episodes on the science behind better business visit: If you enjoy listening to marketing podcasts then you've probably heard of my guest today. It's Justin Womack - co-host of the hit podcast Marketing Geeks! And if you're trying to work out how to use language and copywriting to grow your coaching or consulting business - then this episode is especially for you! We talk about how believing this myth could impact how you're feeling about your business and your success - and some strategies for overcoming your barriers to your marketing success by understanding the psychology and neuroscience behind human behaviour. If you enjoy this make sure you subscribe to our podcast and youtube channel to catch all our episodes about the science behind better business. You can also catch our LIVE episodes in real-time on our Facebook Page here: And if you want to hear more episodes like this, let us know how much you enjoyed this by giving us a thumbs up and sharing it with any business owners you know who are struggling with their marketing. Mastering marketing means more businesses can help more people around the world solve all sorts of problems - and it's important to us that you have the tools to make it work for your business 📣 Justin specializes in podcasting, copywriting, email marketing, and Infusionsoft by Keap.  He is also the owner of JMac Media an online marketing service and consulting agency. If you'd like to check out the Marketing Geeks podcast head to:
May 4, 2019
Waste is Profit with Dr Farshid Pahlevani
Dr Farshid Pahlevani is a Research Scientist in materials engineering with 14 years of experience working with manufacturing companies in different countries and 6 patents worldwide.  Dr Farshid provides creative solutions for manufacturing waste products to turn waste into profit. To find out more about Dr Farshid and the amazing work he and his team are doing - you can follow him on LinkedIn here: You can also find out more about Dr Farshid by visiting and find links to his publications here: We also recommend checking out his recent article on The Conversation here:
May 3, 2019
Thought Leadership & Building a Successful Practice with Peter Cook
For more episodes on the science behind better business visit:   In the episode of #theoyster LIVE on Facebook, I'm joined by Speaker, Author and Mentor Peter Cook!   As the CEO of Thought Leaders and Dean of Thought Leaders Business School, Peter is obsessed with helping clever people be commercially smart.  You can find out more about Peter and the work he does by visiting  This is an episode not to be missed - with a special bonus gift for listeners who want to find out more about how Peter helps his clients invoice $500K-$1.5 Million whilst working 50-200 days per year with clients they love!   So much great advice in here - personally, I took so much away from this interview - it was a real eye-opener for me.  
April 29, 2019
Cult vs Religion & Changing Your Life with GG Frantz
For more episodes on the science behind better business visit:   In our most watched Facebook LIVE episode of #theoyster, we speak with GiGi Frantz former member of the Christian Assemblies International (CAI) a cult that underwent a four year investigation by ABC's Four Corners.   So how does being in a cult affect the way you make decisions?  What happens to your life as a result and how has GiGi used this experience to do what he cares most passionately about: helping others?  Find out in this LIVE and exclusive episode.   PLUS  We talk about GiGi's mission to empower people and leaders all over Australia to embrace change and do more with less.    GiGi is a praised keynote speaker and a best-selling author.   You can find out more about GiGi Frantz by visiting:   Or connect with him on LinkedIn here:…/gg-frantz-5…/   You can also find out more about the Four Corners investigation here:…/former…/5627794
April 27, 2019
Creative Entrepreneurship with artist, writer and musician Adin Milo
Adin Milo is a freelance illustrator who accidentally got hired as a writer and band member of up-and-coming dream-pop outfit, Vast Hill. In this interview we talk about the struggle that many creatives face as they begin their careers and the importance of entrepreneurship in taking control of your own destiny. You can find out more about Adin on instagram @adinmiloillustrations And you can check out his portfolio here: You can also catch up on all the latest from Vast Hill here:  
April 26, 2019
Viral Videos & LinkedIn Branding with Shay Rowbottom
Shay Rowbottom creates LinkedIn video content that goes VIRAL - with video views in the hundreds of thousands, Shay's helping businesses get more of their market to know about their brand, more people to see them as experts in their industry, and a steady stream of high quality leads to convert to sales.  Find out more about Shay and the work she does by finding her on LinkedIn here:  You can also visit her website here: 
April 26, 2019
Telstra Business Award Winner 2019: Samantha Payne, Co-Founder of The Pink Elephants Support Network on staying in your own lane
Samantha Payne is the Co-Founder & Managing Director of The Pink Elephants Support Network - an emerging charity that offers support, validation and connections to couples going through early pregnancy loss and infertility.  Since recording this interview with Samantha as a Telstra Business Award Finalist for 2019, Sam and her Co-Founder Gabbi Armstrong, have gone onto WIN the 2019 NSW Telstra Women in Business For Purpose and Social Enterprise category. One of our favourite things about this interview is how honest and candid Sam is about her experiences as a business owner who has had to learn to embrace failure in order to succeed. In this episode she shares her advice to business owners everywhere who are going through the highs and lows that we all face as we grow our business. You can connect with Samantha on LinkedIn here:  And find out more about The Pink Elephants Support Network here: 
April 25, 2019
Gaining Clarity: The one question that will transform your business with Carmen Williams
In this episode I'm joined by Carmen Williams from Communicate for Greatness (on a very stormy night!) Carmen brings science and communication together to support business owners to grow themselves and their businesses. You can connect with Carmen on LinkedIn here:…/carmenwilli…/ And you can also connect with Carmen's business partner Maureen Pound here:…/maureenpound/
April 8, 2019
Innovation, Disruption & World's Best Practice: The OYSTER Rewind - March
Hey there business leaders and change makers! I hope you’ve all had a lovely month. I really can’t believe we’re already in April. We’ve had some fantastic guests on the show this past month and it’s been fascinating to gain a deeper understanding of different perspectives from experts across a range of industries. We discussed everything from robots to employee retention and hooking your audience in with an engaging story that is relevant and meaningful to them. Listen to the highlights from March in this episode of The Oyster Rewind!
April 3, 2019
Are You Limiting Your Potential? With Tristan Wright, The Business Sherpa
A big thank you to Tristan Wright, The Business Sherpa and Director of Evolve to Grow for speaking joining us on #theoyster live to talk about the limitations we often put on ourselves and the importance of getting in the right mindset to turnaround a failing business.   Tristan shares his own personal journey towards business success (including how his first 7-figure business nearly went bankrupt before building it back to 7-figures) and how he uses this experience to help his clients step out of their business whilst growing revenue upwards of 6- and 7-figures.   You can find out more about Tristan by visiting:   Or find him on LinkedIn here:
April 2, 2019
Magazines 2.0 and overcoming the branded content "backlash" - Paul Merrill, Editor in Chief at Bauer Media
Paul Merrill is the Editor in chief at Bauer Media where he oversees 14 magazine titles, among them Take 5, which has been voted Magazine of the Year for the past three years.  In this episode we discuss the limitations of Facebook and Google for brands that are seeking deeper engagement with their audiences and the big shift the magazine industry has undergone to keep up with advertisers' needs. Find out more about the integrated solutions Bauer can offer at
March 29, 2019
Staff Retention and Engagement Starts with Your Recruitment Practice - Liska Turner, Beaumont People
Joining me for this week's episode of #theoyster LIVE is the wonderful Liska Turner!   Liska is an experienced recruiter from Beaumont People.    She specialises in executive recruitment for the charity and for-purpose sector and is genuinely interested in promoting conversation around the opportunities and challenges facing the sector.  You can find out more about Liska on LinkedIn here:
March 19, 2019
Overnight Success: The Biggest Myth of our Time? - Kaleb Ufton, EKOH Marketing
Kaleb Ufton is a Director of Technology and Digital Marketing Strategy at EKOH Marketing After working with IBM and Telecom New Zealand, Kaleb moved to Australia. Worked at Optus then moved into a Web Development and AI role with many startups. To find out more about Kaleb and EKOH marketing and the work they do head to where you can also claim a free website audit (Note: There are limited spots!)
March 15, 2019
What the Highest Performing Corporations Do Differently with Executive Coach Scott Anderson
In this episode I speak with Scott Anderson from Doubledare, Author of "Playing Big", a mental health therapist and executive business coach who is changing the way agency owners and entrepreneurs think about how to scale their business.   You can find out more about Doubledare and the work Scott does by visiting:
March 10, 2019
Getting Sales Smart: How to Combine Martech with Human Empathy - Liam Redmond, Team Leader @ Growth Genius
Liam Redmond is the Team Lead at GrowthGenius - a data driven sales guy who loves cold brew coffee, lifting weights and outbound sales! You can find out more about GrowthGenius at: And you can connect with Liam on LinkedIn here:
March 2, 2019
Integrity & Leadership in Business on The Oyster REWIND: Our Favourite Bits from February 2019
We're very excited to be sharing our first ever episode of "The Oyster REWIND" our new monthly podcast episode where we share the highlights from a month of insightful interviews with our expert guests. In the past month we've spoken with experienced CEOs Amanda Blesing and Tim Smith, non-profit board directors Stephanie Lorenzo and Aaron D'Souza, insightful strategists Hamish Anderson, Pablo Ostalaza and Peta Nicholas and we had psychologist and columnist Dr Marny Lishman speak with us about the importance of self-awareness in business. This is a bit of an experiment at the moment and we'd love to know what you think of The Oyster Rewind! Get in touch with our host Lauren Kress on LinkedIn or via her website:
March 1, 2019
Meeting Somaly Mam - Stephanie Lorenzo on her inspiration to take action and raise millions for the fight against human trafficking and sexual exploitation
Stephanie Lorenzo is a communications consultant and the Founder of PROJECT FUTURES, a non profit focused on transforming and restoring the lives of those affected by human trafficking and sexual exploitation.  She handed over the organisation after a decade at the helm to pursue other projects. She is now the Communications Director for an global advocacy initiative working to empower women in leadership in the Catholic Church. Steph sits on the Board of Loreto Normanhust and the Generations Foundation. You can find out more about Project FUTURES by visiting: You can find out more about Overcoming Silence at: And you can connect with Steph on LinkedIn here:
February 22, 2019
Brand Strategy: "Choose something you're good at that's simple to understand", Pablo Ostalaza Co-Founder and Strategy Director at Sonnet
In this episode I'm talking Brand Strategy and business purpose with Pablo Ostalaza.   Pablo is the Co-Founder and Strategy Director at Sonnet a Brand Design studio in Sydney.   He also consults for other agencies and clients.  You can find out more about Sonnet at or check out their instagram profile here
February 15, 2019
"Step Up, Speak out, Take Charge": Amanda Blesing, Author, Mentor & Keynote Speaker on Feminine Ambition
As one of Australia's freshest thinkers, speakers and mentors on feminine ambition, how to spark it, tackle it and see it flourish, Amanda is on a mission to inspire women everywhere. She has a track record of helping women to play a much bigger game - with big ideas, even bigger impact and big, audacious bucket loads of confidence. You can find out more about Amanda by visiting her website: And also connect with her on LinkedIn here:
February 11, 2019
Digital Healthcare in 2019: Don't ignore the change! Aaron D'Souza, GM, Guild Digital
Aaron D'Souza is the General Manager of Guild Digital and Pharmacy Click and Collect. He is a pharmacist by trade and has evolved into the pharmacy industry's leading voice on digital transformation. In this episode we focus on how small business owners can take a step back to take an objective look at their business and what retailers, pharmacists and other healthcare professionals need to remember when it comes business acumen, consumer behaviour and revenue growth. You can find out more about Guild Digital here and Pharmacy Click and Collect here
February 8, 2019
Trends or trash? Marketing Expert Peta Nicholas on what it Takes to Really Understand our Customers
Peta Nicholas is a marketing and communications expert with over a decade of experience working across a range of different industries in both Australia and the UK. Peta is passionate about continued education, customer experience & evolving customer trends.  You can find out more about Peta and the work she does on LinkedIn here:
February 4, 2019
Finding Goal Alignment: Does the "low hanging fruit" matter? LIVE with Hamish Anderson, Founder
Joining me today is Hamish Anderson, to talk about the myth of targeting the "low-hanging fruit" for your business growth. Hamish is the Founder of Three Piece Marketing and Mesh Consulting and is a perspective changer who likes to challenge the accepted, in search of a better solution. You can find out more about Hamish and the work he does on LinkedIn.
February 1, 2019
"We Don't Learn to be Ourselves" Dr Marny Lishman, Psychologist & Director
Dr Marny Lishman is a Psychologist, Columnist, Keynote Speaker and Media Commentator.  Marny works with individuals and corporate groups to promote personal and professional growth, and speaks on a wide variety of topics to promote mental health across Australia. You can find out more about Marny at and read her columns on Body and Soul and Perth Now.
January 31, 2019
Leadership Requires Empathy: Tim Smith, MD, SsangYong Australia
Tim Smith is a company startup and automotive leader with expertise in franchising, Marketing Sales Operations and Strategic Planning.  Currently Managing Director of SsangYong Australia he has held senior roles at Haval & Great Wall, Kia, McDonalds, Lion Nathan & Nestle.   Tim believes the most important thing about leadership is motivating other people to achieve their potential and that this is accomplished through leading by example. You can find out more about Tim and his work on LinkedIn. Ps. The book Tim mentions is "The Subtle Art of Not Giving a F*ck" by Mark Manson
January 31, 2019
Customer Retention vs. Customer Acquisition
What’s the MOST important aspect of marketing for your business growth - customer lifetime value, customer retention or customer acquisition? The answer is not a matter of opinion or guesswork - it's a matter of good science. Find out what the science says in episode 2 of #TheOyster Prefer to watch live? Catch the episode in real-time every week 7pm EST or 11am AEST on Facebook.
January 18, 2019
What Business Leaders need to know about the brain
Leadership requires a deep understanding of the self and what it is to be human. Whether you believe we are in the third or fourth industrial revolution there is no denying that the ways in which technology is now enabling us to interact with one another is unprecedented. As a result, C-suite executives are required to cope with the exponential rate of change and flux that these interactions bring about. This means continual improvement, constant innovation and the ability to understand and predict what will change (and what won't) has already become business as usual for the companies that are thriving. Want to catch The Oyster in real-time, uncut and unedited? Tune into our weekly FB Live - find out more at: Need help with your next business decision? Connect with Lauren on LinkedIn to start a conversation today:
January 18, 2019
Market Penetration: 7 things you need to know
This week we're talking about market penetration - how to make sure your brand is getting out there, getting noticed and being remembered by your potential customers.  Based off the work of Byron Sharp in his book "How Brands Grow" the 7 things you need to do are:  1. Continuously reach all buyers of a category  2. Ensure the bran is easy to buy  3. Get noticed - make sure your brand is salient  4. Refresh and rebuild memory structures  5. Create and use effective brand assets  6. Be consistent  7. Stay competitive  I'll also be exploring some of these concepts more in my lunch and learn session at MOBLE in Pyrmont this week on Thursday the 19th of April, 2018 at 1pm we're we'll be looking at how to create memorable associations with your brand and the 6 traits of sticky content. 
April 17, 2018
How Brands Grow by Professor Byron Sharp
For more episodes on the science behind better business don't forget to SUBSCRIBE to The Oyster with Lauren Kress Tonight I'm talking about the importance of evidence-based marketing with the help of Prof Byron Sharp and his book "How Brands Grow"  I talk through some of the laws shared in this book and the common assumptions trumped by marketers that are simply not backed by the evidence - things like "customer retention is more important than customer acquisition", and "our customers buy from us because our brand is special and different".  Have a great Easter and I'll be back in two weeks time to talk about some of the strategies you can adopt to grow your business brand.
March 30, 2018
Taking the leap - when do I start my business?
Tonight I'm talking about risk management and how to know when you're ready to start a business. I cover:  - Creating a financial safety net to make sure you're not desperate for work  - The importance of bootstrapping (even with funding!)  - Some of the signs for being ready or, as the case may be, not ready to make the transition into fully immersing yourself in your business  The books I'd recommend reading to help you with this further, are books I've recommended before which are:  - The Personal MBA by Josh Kaufmann:  - Small Business, Big Vision by Adam Toren and Matthew Toren :  Ps. Correction - I started my business part way through 2016 - it was at the beginning of the financial year for 2017 (which is July 2016)
March 19, 2018
International Women's Day: Lean In and Empathy
In celebration of International Women's day I share two of my favourite books for revolution and progress that ask us to be humble, reflective and empathic - and not hateful, angry or fall into the trap of victimising ourselves or others.  The two books I talk about are Lean In by Sheryl Sandberg and Empathy: A handbook for revolution by Roman Kznaric For those of you who haven't seen my video on the drama triangle - there are ways that we can get out of thinking like a victim and becoming empowered as a "survivor" you can watch it here
March 12, 2018
Lead generation and Making a Sale - How to get your First Customer
What do business owners need to think about to get their 1st customer through the door?  When you start out as a business owner, sales and lead generation can be particularly daunting.  One of the big problems I see with entrepreneurs who are new to sales is that they think that in order to be a "good" sales person they need to push their product or service onto people.  This is a common misconception of what sales is - what sales is really about is finding the people who need your help - and then talking to them about how you think you might be a good fit for what their needing.  When we've talked about marketing where talking about making sure that your product or service meets the need of your target audience.   When we talk about sales we need to think about how we deal with real prospective customers to make sure their specific needs are met. A good salesperson will work out how what your business does fits with what your prospective customer needs.
March 5, 2018
How to tell the story of your business
In this double-episode we're talking about how to demonstrate the value your business creates with a meaningful and memorable story.  We explore the core human drivers and motivations behind consumer behaviour and look at the tools that can help you craft your copy.  Tonight's question for our viewers and listeners is: What are you going to use to start telling the story of your business?  Please share your thoughts below along with any suggestions you have for telling your customers about who you are.  The 3 books I shared with you tonight (in order) are:  1. Braving the Wilderness by Brene Brown  2. The Lean Startup by Eric Ries  3. Creativity Inc. by Ed Catmull
February 12, 2018
Business Vision, Mission and Values
So excited about sharing this episode with you tonight!  This week we're talking about building out the very foundation of your business:  Your Business Vision, Mission and Values.  This is what we've been working towards over the past few weeks... In episode 2 we talked about finding your passion. Then, in episode 3, we talked about how to get to know your audience so we could start to find ways to commercialize your passion. This week, we're talking about: Your Vision - why does your company exist - where is it headed?  Your Mission - Who are you and what do you stand for? Your Values - What are the core principles that will guide your behaviour and the behaviour of others who work with you?  The book I refer to in tonight's episode is "Small Business, Big Vision" by Adam Toren and Matthew Toren. This week's question is: "What steps are you taking right now to start your business?" Leave your comments below and let's get talking about starting a business.
February 5, 2018
Market research 101 - Getting to know your audience
Following on from episode 2 on why your "WHY" is so important, I delve into getting to know your audience in order to commercialise your passion.  My 3 practical tips for market research will help you get to know your audience - preferably before you even think about starting your business.  These are:  1. Find out if there is a market  First consider some broad, basic questions. I recommend using Josh Kaufman's market research checklist from the Personal MBA you can access online here 2. Blog about it first Experiment with content to start building an audience.  I recommend reading Austin Kleon's book Show Your Work to understand more about how sharing what you're doing with the world will help you build an audience and iterate your work.   3. Know what results your audience value What results do your audience want that you can offer? A great book to read to understand the power of a audience + results-driven approach to marketing is Absolute Value by Itamar Simonson & Emanuel Rosen   Also...I talk about building personas of your prospective customers that consider their mindset, drivers and motivators. 
January 29, 2018
Australia Day SPECIAL How to win friends and influence people: The worlds first EQ book?
Tonight's 'Straya Day special episode is about Dale Carnegie's global sensation of a book: How to Win Friends and Influence People.  With over 16 million copies sold, I dig into why this book, written in 1936, continues to be a bestseller 80 years after it was first published. In just over 15 minutes I cover many of the key principles of the book looking at each section and discussing how this book was way ahead of it's time.  I wanted to feature this book early on in my series as I think it is an important book for combatting bullying in the workforce - instead emphasising the importance of being genuine, kind, friendly AND using this to thrive in your career. In fact, I am of the opinion that this book is the first book on emotional intelligence - published way before we recognised EQ as a "thing".  It also shows that the whole "authenticity" buzz word that brands have been throwing around for the past couple of years ain't new. In fact Carnegie humanises sincerity and authenticity, in a way that quite ironically, publishers of content on "being authentic" in articles like "the social media trends every brand must know" do not. I will be back again soon on Monday night with Episode 3 on "It all starts with your audience".  Leave a question for my next episode on market research and understanding your audience in the comment section below or on instagram or twitter @laurenkress89 and I'll answer it during my next episode.
January 26, 2018
What should I do with my life? Why your "WHY?" is so important
So many entrepreneurs talk about finding your "WHY?" but what do they mean by that, and why is it so important?  Starting a business isn't for everyone and asking yourself "what should I do with my life?" is the first step in thinking about the direction for yourself and your potential business.  The last thing you want is to be stuck working your arse off towards a goal that you actually, when it comes down to it, have no desire to achieve (!)  In this second episode I talk about the first step of starting your business and why your "WHY?" is so important. For me, the first step really boils down to thinking about it like this: if money wasn't an obstacle - if you had enough money guaranteed for the rest of your life - what would you do?  This is where the question "what should I do with my life?" needs to come from - from a place that is about your happiness not making a quick (or slow) buck.  Once you have your reason for starting a business you're able to set your business vision as well as your short and long-term goals towards living the life you desire - not the life fashioned for you by others.
January 22, 2018
5 books for starting and running a business
In this first episode, I speak about the five books that have gotten me through my first year and a half as a business co-founder and entrepreneur.  They are:  "Steal Like an Artist" by Austin Kleon  "Rising Strong" by Brene Brown  "Status Anxiety" by Alain de Botton  "The Organised Mind" by Daniel Levitin  "The Personal MBA" by Josh Kaufman 
January 16, 2018
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