Licensing in Games

Welcome to the Licensing in Games podcast! In this episode, we sat down with Hubert Marczak from Techland, the developers of Dying Light and Dying Light 2. First released in 2015, the first version of Dying Light which was played by over 20 million fans all over the world.

Since then, Dying Light has released many DLCs and collaborated with several well-known IPs, including The Walking Dead and even gaming IPs like PayDay.

Welcome to Layer's Licensing in Games podcast, the podcast built for gaming studios and brand & IP owners interested in licensing into games & interactive.

In this episode, we sat down with Ricardo Briceno of Gamefam, a gaming studio developing experiences on Roblox, Fortnite and Minecraft. We spoke about the growth of these platforms, why branded experiences in the metaverse, and about Gamefam's experience working with brands like the NFL and Barbie.

Welcome to Layer's Licensing in Games podcast, the podcast built for gaming studios and brand & IP owners interested in licensing into games & interactive. In this episode, we sat down with Jesse Rubin from Aglet, an AR-based game that allows used to collect fashion items and customize their own avatar. Jesse spoke to us about how Aglet was built with brand partnerships in mind, and how they've managed to land partnerships with blue chip brands like Manchester City, PUMA and Gucci.

Welcome to Layer's Licensing in Games podcast, the podcast built for gaming studios and brand & IP owners interested in licensing into games & interactive.

In this episode, we sat down with Jen Donahoe, Head of Publishing & Marketing at HiDef and co-host of gaming industry podcast Deconstructor of Fun. An expert in licensing and game development, Jen shared her thoughts on how she'd license out Subway Surfers, the rise of gaming IP in film & TV and how to find the right IP for your game.

Welcome to Layer's Licensing in Games podcast, the podcast built for gaming studios and brand & IP owners interested in licensing into games & interactive.

In this episode, we sat down with Bob Slinn, VP of Business Development at Funplus. We spoke about FunPlus' collaborations with Daryl Dixon & The Joker in State of Survival, Orlando Bloom in King of Avalon, and how FunPlus' marketing strategy is evolving in the wake of ATT & IDFA.

Welcome to Layer's Licensing in Games podcast, the podcast built for gaming studios and brand & IP owners interested in licensing into games & interactive. In this episode, we sat down with Nuno Menezes and Barbara Borges from European football giant FC Porto. We spoke about Porto's collaboration with metaverse project, Upland, and the opportunities they see for football clubs in games as the space continues to fragment.

Welcome to Layer's Licensing in Games podcast, the podcast built for gaming studios and brand & IP owners interested in licensing into games & interactive.

In this episode, we sat down with Timo Olkkola, founder and CEO of licensing management platform Flowhaven. We spoke to Timo about how licensors are viewing the gaming industry, what are the opportunities worth capitalizing on, and where the licensing industry is heading.

Welcome to Layer's Licensing in Games podcast, the podcast built for gaming studios and brand & IP owners interested in licensing into games & interactive.

In this episode, Mitch and Rachit speak to Rebecca Danta, Head of Partnerships at Cryptoys, about how they've built an NFT-native digital toy company with licensed IP. Rebecca talks about how the studio's deal with Mattel for the classic Masters of the Universe IP. 

Welcome to Layer's Licensing in Games podcast, the podcast built for gaming studios and brand & IP owners interested in licensing into games & interactive.

In this episode Mitch and Rachit speak with Erno Kiiski, Chief Game Analyst at Game Refinery, A Liftoff Company. Erno will be sharing his insights and predictions on the biggest trends in IP licensing for games in 2022. Don't miss this chance to stay ahead of the curve and learn from the best.

Welcome to Layer's Licensing in Games podcast, the podcast built for gaming studios and brand & IP owners interested in licensing into games & interactive.

In this episode, Mitch and Rachit speak with AJ Grand-Scrutton, CEO of Dlala Studios, ahead of the indie studio's launch of Disney Illusion Island. AJ shares what the small studio has learned from working with one of the world's biggest entertainment companies, and some of the biggest IP in the market. 

Welcome to Layer's Licensing in Games podcast, the podcast built for gaming studios and brand & IP owners interested in licensing into games & interactive. 

In this episode, Mitch and Rachit speak to Tianyi Gu, mobile games analyst from Newzoo, about their market insights report into the IP-based mobile games market. Tianyi shares what makes top games successful, licensing trends in the mobile market and where she sees the space moving in coming years. 

Welcome to Layer's Licensing in Games podcast, the podcast built for gaming studios and brand & IP owners interested in licensing into games & interactive.

In this episode, we sat down with Simon Kay, a veteran of both the licensing and gaming industry. Simon talks to us about how game developers should pitch to IP holders, what makes a good licensing deal, and some of the best examples he's seen over the years. 

Welcome to Layer's Licensing in Games podcast, the podcast built for gaming studios and brand & IP owners interested in licensing into games & interactive. 

In this episode, we sat down with Simonas Sturys, Head of Marketing at Nordcurrent, to get his insights on how the Lithuanian mobile studio boosts performance with brand partnerships.   

Simonas talks about their recent partnership with designer David Koma in their mobile fashion hit, Pocket Styler, the digital fashion space, and how they've shaped their approach to licensing IP and brands.