Local Business Hacks

Are you a business owner interested in franchising your business? Are you part of a franchise and would like to see it grow? Then this week’s podcast episode is for you. Tune in as Kelli Schroeder, VP of Franchise Development at WellBiz Brands shares stories from her career in franchising as well as tips she’s learned along the way.

Kelli Schroeder has spent 15+ years spearheading international business development projects across franchise, social enterprise, retail, non-profit and government agencies. Kelli is currently the VP of Franchise Development at WellBiz Brands, Inc. During her career, Kelli led the domestic franchise development efforts for SUCCESS Space, international franchise development for Wingstop Restaurants International, lived in Africa serving as the Vice President of International Franchise Development for Jibu, a safe drinking water social enterprise, and led new franchise launches across 40+ countries, globally. Kelli has an international MBA from EAE Business School (Barcelona), is a graduate of The University of Alabama and Georgetown University, and is a Certified Franchise Executive (CFE). Kelli lives in New York with her husband, daughter Elle and rescue pup, Teddy.

Be prepared to take your learn more about franchsing with Kelli’s inspiring tips!

Are you a business owner who wishes your business was more successful and that you had a team in place that you could trust? Do you wish your business attracted more customers and generated more revenue? Then this week’s podcast episode is for you. Tune in as Alejandra Font, the Co-CEO and Co-Founder of Camp Transformation Center shares her story and the secrets for business success that she’s learned along the way.

Alejandra Font is the Co-Founder of The Camp Transformation Center. She has almost 20 years of entrepreneurial experience and over a decade of founding The Camp Transformation Center. Her passion for fitness and transformation led her to start The Camp TC, a fitness brand that has impacted thousands of lives.

Alejandra runs 2 companies in the health and fitness space, The Camp Franchise Systems with over 150 sold locations, and Myo Sports Nutrition, a supplement and apparel line.  Alejandra has been able to scale her businesses with a focus on developing strong teams that are customer-centric with an emphasis on community building. She has a Bachelors Degree in Sociology and has competed in 3 NPC Bodybuilding competitions, where she consistently placed between 1-2nd place.  

Be prepared to take your business to the next level with Alejandra’s inspiring tips!

Are you a business owner who would love to grow your business? Have you been thinking of franchising but aren’t sure if it’s right for you? Then this week’s podcast episode if for you. Tune in as Kristen Gale, the CEO & Founder of THE TEN SPOT shares tips she’s learned over the years while growing her business to nearly 50 locations.

Kristen Gale is the spirited force and founder behind THE TEN SPOT beauty bars which have risen from a singular Toronto location to an acclaimed international franchise with 47 bustling bars across Canada and the U.S., with 21 more in the pipeline. 

A trailblazer in the beauty and franchise field, Kristen's entrepreneurial flair has garnered her numerous accolades including a spot on Canada's Top 40 under 40, the Chatelaine Magazine W100 list, and recognition as one of EY’s Winning Women. Under her leadership, THE TEN SPOT® has clinched prestigious awards such as Profit Magazine's 500 Fastest Growing Companies for four consecutive years, Entrepreneurs List of Top Global Franchise list for two and the CFA's Franchisee's Choice Awards for five years running. 

Kristen's mantra, "LIFE AT A TEN," is far more than just a slogan - it’s the driving force behind everything she does - whether that’s in her personal life (passions include any project imaginable and making vlog style Youtube videos), her mom’ing/family life (proud mom and step-mom to two 12-year-olds), her relationship life (future-fiance of the world’s most incredible man) and of course, in her business life- a la THE TEN SPOT!

Are you a business owner who wishes your business was more successful? Are you looking for marketing tips and tricks that will help bring in more customers and generate more revenue? Then this week’s podcast episode is for you. Tune in as Kristen Pechacek, the Chief Growth Officer of MassageLuXe, shares marketing secrets she’s learned over the years throughout her successful career.

Kristen Pechacek (CFE) is the Chief Growth Officer of MassageLuXe where she is responsible for consumer marketing and franchise growth. She was recently named as one of the Top 50 Game-Changing CMOS in 2023 by Entrepreneur Magazine and Top 50 Era Defining Women to Watch in 2023 by Global Franchise. Prior to MassageLuXe, Kristen was with Self Esteem Brands as a leader in franchise and consumer marketing for over 5,000 global locations. She has also held roles in the NFL with the Minnesota Vikings and as an adjunct professor of marketing at the University of Wisconsin River Falls.

Be prepared to take your marketing to the next level with Kristen’s inspiring tips!

Are you a business owner who wishes your business was more successful? Do you set goals for your business but then rarely achieve them? Then this week’s podcast episode is for you. Tune in as Cameron Falloon, the Founder of Body Fit Training, shares his secrets for creative and successful goal setting that help him grow his business to almost 300 locations around the world.

Cameron Falloon, founder and joint CEO of Body Fit Training, a fast-growing fitness franchise out of Australia with 200+ (and growing) locations across the globe. Cam has had an extensive career as a strength and conditioning head coach for elite sporting teams including AFL teams Geelong Cats, Western Bulldogs and Port Adelaide Power. He has also trained elite soccer teams internationally and was the personal fitness trainer for Princess Diana. Cam’s philosophy centers on delivering results-driven programs via progressive training loads. In other words, you’ll increase your capacity and capability week-to-week in 4 – 6-week blocks so that you’ll see progress in your body makeup and the results you achieve. It’s the same strategy he’s used successfully for over 20 years in the industry.

Be sure to take notes as Cameron shares:

• Why you should evaluate yourself annually and take stock of everything in your life

• How changing your passwords to your goals can help you achieve them

• How setting images on your phone to pop up throughout the day as subtle reminders of your goals can help you keep them in focus

• Why you should take a personality test to evaluate yourself

Be prepared to start achieving your goals with Cameron’s inspiring tips!

Do you want to start a business? Are you looking for tips and tricks on how to grow a startup? Then this week’s podcast episode is for you. Tune in as Colin C. Campbell, the Founder of Startup Club, shares the wisdom he’s over the years through starting, scaling, and exiting multiple companies. 

Colin C. Campbell, is a Serial entrepreneur and #1 best-selling author on Amazon of Start. Scale. Exit. Repeat. Colin started, scaled, and exited over a dozen companies worth almost 1 billion dollars including Tucows, Hostopia, .CLUB Domains, GeeksforLess and Paw.com. Colin also runs Startup Club with 1M members.

Be sure to tune in as Colin shares:

• Why it’s important to realize owning a business won’t always be smooth sailing, that there will be bumps, hurdles, and mountains along the way

• The things you need at each level of Start, Scale, Exit, and Repeat (also the name of Colin’s book)

• Why you need to understand your KPI’s especially if you have leading KPI’s

• Why having an X factor in your business will lead to success and how that X factor can be a very simple idea that can make a huge difference

• Why startups that embrace ChatGPT and AI are going to scale and those that don’t are going to fall behind

• Why there’s no one single thing you can do to be successful in business, you’ve got to do a hundred things

• What are Minors and Majors and how they can impact your business 

Be prepared to be motivated to take your startup to the next level with Colin’s inspiring tips!

Are you a business owner who wishes to be more focused and less scattered? Do you wish your days weren’t so hectic and that your business was more successful? Then this week’s podcast episode is for you. Tune in as the President of Discover Strength, Luke Carlson, shares why saying no ten times more than you say yes will lead to more success in your business. 

Luke Carlson is the founder and CEO of Discover Strength based in Minneapolis, Minnesota, USA. Discover Strength owns and operates strength training studios as well as the Discover Strength Franchise. Luke speaks around the world on leadership, management, and evidence-based exercise. 

Luke is an American College of Sports Medicine Certified Exercise Physiologist and has a BS and MS in Kinesiology from the University of Minnesota and graduated from the Executive Leadership, Strategy and Innovation program at Stanford University. He received an Honorary PhD from Solent University in Southhampton, England. 

Luke has presented to audiences in a variety of industries across the globe; he has been a featured speaker at FILEX in Australia, TaiSPO in Taiwan, ChinaFit, the Annual IHRSA Convention, the IHRSA European Congress, The Fitness Leaders’ Summit, the European Congress of Sport Science, Mindbody BOLD, Fitness Brazil, and the IHRSA Institute for Health Club Executives. 

Carlson is one of the top-rated Vistage speakers in North America and won the 2022 Vistage Leadership Award. 

Be sure to take notes as Luke shares:

• Why as a business owner you need to say no ten times more than you say yes

• Why you should never trade short term revenue growth for long term damage to your brand

• How doing less and focusing more will help grow your business

• Why as an entrepreneurial leader you need to stay as disciplined and boring as possible and not get distracted by shiny things

• What are your strategic anchors and why you need to build a moat around them

• How to figure out your strategic niche and why it’s important to the growth of your business

Be prepared to start saying no with Luke’s inspiring tips!

Are you a business owner wondering how to grow your business, improve your employee retention, and your customer referrals? Do you wish your business was more successful? Then

tune to this week’s podcast episode as Amber Burke, the Chief Operating Officer at Burn Boot Camp, shares how they built community and culture while growing their business to 342 locations where 80% of their franchise partners were members first.

Amber Burke is a dynamic and results-driven professional with a proven track record of driving growth, operational efficiency, and Franchisee success. She holds a Bachelor’s degree in Exercise Science and a Master’s degree in Sports Management from East Tennessee State University. 

Amber’s journey in the fitness industry started 23 years ago as she transitioned from a collegiate student-athlete to a Strength and Conditioning professional. Her time as a coach ignited her passion to serve and celebrate achieving goals in business and through people. As a result of her constant need for professional growth, she has honed my expertise in franchise sales and operations, business innovation and development, fitness program management, and nurturing high-performing teams to foster a culture of collaboration and accountability.Amber is unwavering in her pursuit of excellence, dedicated to fostering the success of our franchisees, and committed to driving the fitness industry forward.

Be sure to take notes as Amber shares:

• Why an inside-out mindset can lead your business to success

• How building loyalty and community will grow your business

• How believing in your business to the depth of your core will get your employees and customers to believe in it too

• Why promoting from within your company can build an incredible culture 

• Why investment in human capital is one of the most important investments you can make

Be prepared to be motivated to improve your community and culture with Amber’s inspiring tips!

Are you the owner of a brick-and-mortar business who wants more customers, better staff retention, and to make more revenue? Are you always looking for more tips about how to grow your business? Then this week’s podcast episode is for you. Tune in as the Co-Founder and CEO of AR Workshop, Maureen Anders, shares secrets she’s learned along the way to grow her brick-and-mortar business to 125 locations.

Maureen Anders is a creator and entrepreneur who successfully founded four companies spanning stationery, event marketing, graphic design, arts and crafts, and retail. Most recently, she brought all of these categories together to create AR Workshop, a charming boutique studio concept designed to inspire creativity through hands-on craft classes, group activities, private parties, summer art camps, and a curated retail selection of gifts, home decor, and DIY-to-Go kits.

AR Workshop's flagship location opened in Pineville, NC in 2016, and within months there was high demand for franchising across the country. The brand reached 100 franchise locations in less than 3 years and continues to grow. Awards and accolades include 2021 Entrepreneur's #1 Top DIY Paint and Sip Studio Franchise, 2023 Top Franchises Under $100k, and Charlotte's Fast 50.

Anders was recognized as Charlotte's 40 under 40 in Charlotte Business Journal. Her mission to empower and inspire others, combined with her eye for impeccable branding, design aesthetic, and social content has been her recipe for success. In her spare time, Maureen enjoys spending time with her family, gardening, cooking, and lake life.

Be sure to take notes as Maureen shares:

• How just saying yes to a big opportunity that scares you and figuring it later can take your business to the next level

• Why having team members in roles where they can utilize their strengths and unique abilities will motivate them to stay with you for a long time

• Why it’s fun to remember that as an entrepreneur you can choose to do whatever you want and every day can be different

• Why when selecting franchisees you must be certain the person is passionate about growing the business and not just the product

• Why if you want to succeed as a brick-and-mortar business you have to be involved in your community

Be prepared to be motivated to grow your brick-and-mortar with Maureen’s inspiring tips!

Are you a business owner who is looking for a partner who can help take your business to the next level? Do you wish your business was more successful, had more customers, and generated more revenue? Then this week’s podcast episode is for you. Tune in as Dr. Janine Stichter, the Co-Founder of Healthy Behavior Institute shares her secrets for finding the perfect business partner who can help grow your business.

Dr. Janine Stichter has been in the field of behavior change for over 20 years as a researcher, author, educator, and practitioner. She understands the importance of behavior science for client success. Her career has focused on understanding the why behind behavior and identifying clear practices that are practical and result in sustained change. 

Most recently she co-founded the Healthy Behavior Institute, an educational platform for fitness professionals and gym owners that specializes in behavior science. Their educational materials provide professionals with a clear system to add an additional service for better client results and increased revenue.

Be sure to take notes as Dr. J shares:

• Why it’s important to know yourself and how that relates to who you partner with

• Why being honest about what your challenges are and hiring people who are strong in those areas will lead to success

• How strategizing what systems you will have in place, who will run those systems, who will manage the people within those systems etc will help your business grow

• Why it’s important to talk to people about the pace of their work and their expected timeframe for completing tasks

• Why you need to know how the prospective partner likes to work: do they prefer a casual schedule where they handle things as they pop-up or do they prefer daily, weekly and/or monthly pre-scheduled meetings with agendas? Do they work at a slow, medium, or fast pace?

Be prepared to be motivated to find the perfect business partner with Dr. J’s inspiring tips!

Do you have an idea for a fitness product but are not sure where to start? Have you created a fitness product but don’t know how to improve sales? Then this week’s podcast episode is for you. Tune in as Brad Thorpe, the CEO & Founder of Isophit, shares his story of creating, producing, and selling his incredibly successful fitness product.

Brad Thorpe is the inventor of Isophit, creator of the 30inThirty Strength program, and founder of the Isophit Strength Zone. Backed by over 26 years of experience Brad is considered by many to be a global leader in the art, science, and promotion of isometric strength training. With ten international patents and dozens of proteges to his credit. Brad's Isophit strength training methods are changing the way people approach and participate in exercise and sports performance training. 

In 2006, Brad became the 21st exercise specialist in the world to hold the combined designations of a Resistance Training Specialist - Mastery Level, and Certified Muscle Activation Techniques Specialist.

Be prepared to be motivated to create and sell your fitness product with Brad’s inspiring tips!

Are you a business owner wondering how you can improve your employee retention? Are you tired of constantly hiring and training new staff and are looking for ways to keep your employees around longer? Then this week’s podcast episode is for you. Tune in as Conik Runyon, the owner of Basecamp Fitness West Loop, shares his tips and tricks for how to build a strong team and culture that will help improve your employee retention.

Conik Runyon is the Owner of Basecamp Fitness West Loop. His passion for fitness began when he was around 16 years old and today, he still loves every second of it. He was born and raised in Stillwater Minnesota, and after high school, attended college at Loyola Chicago. During his senior year of college, I signed his Franchisee Agreement with Basecamp Fitness and spent his last months of college in Santa Monica CA learning from Basecamp’s very best! 

He chose the franchise route because it provided him with the structure and support he needed to grow his first business. Basecamp not only provides him with the ability to workout for a living, but he also gets to surround myself with amazing people who strive to better themselves every single day. This is not only a gym business, it is also a networking business, he was able to join the Chicago Marathon a week before it started through his network. He also has started another business venture with a current member and even met his girlfriend from his gym. 

Be sure to take notes as Conik shares

• Why it’s important to build a really strong culture within your business

• Why you should encourage your team members to make mistakes

• How whether you have strong core team will make or break your business

• Why you should be able to trust your team your team completely

• How incentivizing your team properly will lead to happy team members who stick around

• Why you need to trust your team members to grow into leaders

Be prepared to be motivated to strengthen your team and culture with Conik’s inspiring tips!

Are you the owner of a fitness business who would like to help more people and make more money? Do you wish your fitness business was more successful and fulfilling? Then this week’s podcast episode is for you. Tune in as Scott Schutte, Owner of The Healthy Behavior Institute shares his secrets for growing a fitness business that can change people’s lives and generate revenue too.

Scott Schutte is dedicated to helping fitness professionals keep clients longer, paying more, and getting better results. Scott’s always had an insatiable thirst for knowledge. The first half of his training career was marked by an exhaustive study of exercise and nutrition science. But there was a piece of the puzzle still missing – behavioral science. Understanding the behavior side was like unlocking the door to comprehensive wellness. This is why he started Healthy Behavior Institute and developed the 360 Wellness delivery system. Scott loves to share this trio of knowledge with his clients, and other fitness professionals enabling them to live better and fuller lives.

Beyond the gym walls, Scott is a family man, blessed with a loving wife and a wonderful son. He practices jiu-jitsu, indulges in the tranquility of yoga, and isoften spotted upside-down perfecting his handstands. He’s  a lover of business, a connoisseur of tequila, and, believe it or not, an eternal workaholic.

Be sure to take notes as Scott shares:

• How to help people and make a lot of money

• Why all your in depth conversations with fitness clients don’t have to be in person or longer than 15 minutes

• How recognizing your client’s lifestyle is not the same as yours as a personal trainer can change their lives

• Why it’s critical that you find out how each of your individual clients learn best 

• Why it’s more important to measure your clients’ happiness, stress management, and relationships instead of just body fat

Be prepared to be motivated to grow your fitness business with Scott’s inspiring tips!

Are you a business owner looking for ways to grow your business? Do you feel like your business growth has plateaued and you can’t figure out how to get it moving again? Then this week’s podcast episode is for you. Tune in as Jeff Huling, the CEO & Co-Founder of Corefirst, shares his story about how keeping an open mind about his business lead to massive success.

Jeff Huling, a visionary in the world of fitness innovation, has a knack for turning simple ideas into global sensations. As the co-creator of the TRX Rip Trainer and the Nautilus Glute Drive, he transformed garage-born ideas into products with over $25 Million in global sales. His knack for blending traditional techniques with modern design is evident in his every creation.

As the CEO and Co-Founder of Corefirst, Jeffrey's vision drives the brand's commitment to revolutionizing Pilates. Outside the realm of business, Jeffrey cherishes the vibrant life Denver, Colorado, has to offer. Whether it's exploring the Rockies or engaging with the local fitness community, he's deeply rooted in the ethos of the city he calls home.

Be sure to take notes as Jeff shares:

• Why you should be able to answer what problem your business solving

• Why listening to customer feedback can change the course of your business and lead to success

• How keeping an open mind about your business and even being willing to shift your business model can increase revenue

• Why as an owner, if you try to do it all yourself and believe that you are the only one with all the answers you will actually prevent your business from growing

Be prepared to be motivated to take your business to the next level with Jeff’s inspiring tips!

Are you a business owner who wants to grow your franchise from a couple locations to hundreds? Do you have a single-location business right now that you would like to start franchising? Then this week’s podcast episode is for you. Tune in as Sadie Lincoln, the Co-Founder & CEO of barre3 shares successful franchising secrets she’s learned over the years as she’s grown barre3 to hundreds of locations worldwide.

Sadie Lincoln is the co-founder and CEO of barre3, a fitness company focused on teaching people to be balanced in body and empowered from within. Starting in 2008 with the flagship studio in Portland, Oregon, barre3 has grown to include more than 185 franchise studios powered by female entrepreneurs, plus an online-workout streaming-subscriber base in 100+ countries. What started as a workout has blossomed into a full-blown movement made up of millions of people focused on body positivity, being empowered, and redefining what success in fitness means.

Are you a business owner looking for people who can help you business grow? Do you want to partner with people who can help take your business to the next level? If so then this week’s podcast episode is for you. Tune in as Bobby Aldridge, Founder of BAMmetrics, shares his story about finding the right business partners.

Bobby Aldridge is a Physiotherapist who has spent over three decades as an athlete, student, and educator of physical movement. Now, in the best shape of his life, his mission is to help others move with ease, grace, and power to eliminate pain, reduce the chance of injury, and maximize performance.

The road to his success was born out of necessity as he had to figure out how to pre-hab and rehab for himself. Now, the developer and founder of BAMmetrics [Bobby Aldridge Method], is sharing his proprietary system used by professional athletes with you – to help increase mobility, unlock joints and eliminate dysfunction while alleviating pain, preventing injury and increasing performance. 

As a double Division 1 college athlete playing basketball and baseball, Bobby’s athletic success was plagued by injury. As early as his freshman year in high school he broke an ankle and tore ligaments; in college, more torn ligaments including his MCL (medial collateral ligament), and then, a serious car accident causing lower lumbar injury threatened to permanently limit his mobility. He fought hard to rebound and recover using conventional modes of physical therapy and was inspired to choose a fitness and health career path, eventually earning a bachelor’s degree in Kinesiology.

Be sure to take notes as Bobby shares:

• Why finding the right partners is key for the growth of your business

• Tips and tricks for finding the right partners, what questions to ask, etc.

Be prepared to be motivated to find the perfect business partner with Bobby’s inspiring tips!

Are you a business owner looking for simple ways to grow your business? Do you wish your business had more customers, generated more revenue, and was more successful? Then, this week’s podcast episode is for you. Tune is as Tiffany Leyva, the CEO and Co-Founder of Outlaw FitCamp, shares powerful secrets she’s learned over the years to take your business to the next level.

Tiffany Leyva is a dynamic and driven individual who wears multiple hats. As the CEO and Co-Founder of Outlaw FitCamp Franchise, Tiffany has played a pivotal role in shaping the success and growth of this exciting fitness venture. Not only does she demonstrate exceptional leadership skills, but she also brings her wealth of experience as a national-level women's physique competitor to the table. 

With a dedication to health and fitness, Her passion for empowering women is evident in her previous career as a hairstylist and salon owner. During that time, Tiffany discovered her true calling—helping women find their beauty from within, rather than solely focusing on external appearances. 

Tiffany's collaboration with her husband, Jesse James Leyva, has been instrumental in establishing Outlaw FitCamp as a well-respected group fitness and personal training franchise. Combining their unique skill sets and shared vision, they have created a community-oriented fitness experience that inspires individuals to embrace an active and healthy lifestyle.

Through her multifaceted background and relentless drive, Tiffany continues to make a lasting impact in the fitness industry, positively influencing both clients and fellow professionals alike. Her ability to marry her passion for fitness with her desire to uplift others truly sets her apart as a remarkable leader and advocate for personal well-being.

Be sure to take notes as Tiffany shares:

• Why delegating and empowering others will lead to success

• How tracking and measuring your business stats and analytics will help you make better decisions

• Why being organized is one of the hardest things to do as a business owner but one of the most important

• Why you should show gratitude and give back to your staff 

• How having a mentor can help your business succeed faster

Be prepared to be motivated to level up your business with Tiffany’s inspiring tips!

Are you a business owner who has a to-do list a mile long? Do you feel like you are on a hamster wheel all day every day? Do you wish your business could be more successful? Then, this week’s podcast episode is for you. Tune in as the founder of Jaclyn Vitale shares secrets she’s learned over the years to lead to a successful and fulfilling business.

Jac Vitale continuously achieves to be the best at what she does through studying, observing and researching anything and everything related to improving the Health and Wellness industry.

Are you a franchisor looking for ways to grow your business? Would you like to find easy ways to improve brand standards, inspire your franchisees, and bring in more customers? Then this week’s podcast episode is for you. Tune in as Kim Radtke, the Director of Operations at Fit Theorem shares franchising secrets she’s learned over the years that have led to a successful career.

Kim Radtke, is a powerhouse in the fitness industry with a decade of experience under her belt. Starting as a yoga teacher, she quickly rose to the top, breaking records and winning Manager of the Year in her former franchise. In the face of the COVID-19 pandemic, Kim's resilience shone through as she successfully pulled two businesses out of the crisis. As the Chief Operations Officer of FITTHEOREM, she has played a pivotal role in establishing and expanding the franchise, currently operating four locations. Now, Kim shares her expertise and inspires Fitness coaches through her corporate and local trainings, empowering them to build a career for themselves and change lives. You can follow her on Instagram for tips on how she does it all through living a healthy lifestyle.

Be sure to take notes as Kim shares:

• The advantages to being in a franchise vs a single location

• Why you need to have the mindset of abundance in the fitness franchise space

• How to implement brand standards successfully

• Why it’s critical to always provide the why and the how to your franchisees

• Why you should never forget the power of referrals

• Why it’s important to remember you aren’t in competition with other fitness businesses but you are in competition with everyone else’s attention

Get ready to be motivated to grow your franchise with Kim’s inspiring wisdom and advice!

Are you a business owner looking for ways to improve your business? Do you want your business to have more meaning than just day-to-day transactions? Then this week’s podcast episode is for you. Tune in as Flavio Almeida, Executive Director of Gracie Barra Jiu-Jitsu Global shares tips and tricks he’s learned over the years for building community and customer relationships.

Flavio Almeida is on a mission to spread Jiu-Jitsu and Gracie Barra’s positive impact as far as possible. As Head Instructor and Co-Founder of eleven Gracie Barra Schools in Southern California and the Phoenix metropolitan area, Flavio has taught thousands of students worldwide and graduated more than 40 black belts. As a co-founder and current Executive Director of Gracie Barra Franchise Systems, Prof. Almeida has made a great contribution in developing a global support platform with 300+ franchisees in North America and more than 1,000 around the world. Flavio holds the rank of Fourth Degree Black Belt under Master Carlos Gracie, Jr. and is the current 2018 Heavyweight Black Belt Master World Champion.

Be sure to take notes as Flavio shares:

• Why it’s important to be obsessive about building communities and building relations with your customers

• Why helping your customers build an identity around attending your business will help you stand out from the competition

• Why the transaction of buying your services should only be a small part of the customer relationship

• Why it’s important to sell a lifestyle, not a product

• Why your frontline team members should be very connected with the purpose and values of your brand

Get ready to be motivated to improve your community and customer relationships with Flavio’s inspiring wisdom and advice!

Are you a business owner looking for ways to improve your employee retention? Are you tired of hiring and training new employees all the time? Then this week’s podcast episode is for you. Tune in as Kevin Wilson, the CEO of Buzz Franchise Brands shares successful hiring secrets he’s learned over the years.

Kevin is the Chairman and CEO of Buzz Franchise Brands, a multi-brand franchising company

that includes; Pool Scouts, (pool cleaning), Home Clean Heroes (residential home cleaning), The British Swim School (swimming lessons), Wonderly Lights (holiday lighting) and the former owner of Mosquito Joe, a 350 unit system before selling to Neighborly in 2018. Prior to this he co-founded Volaris, a low cost airline and now the largest airline in Mexico, spent several years in Private Equity and oversaw $160M in capital, was an Executive with South African Airways, and prior to this was a Consultant with Bain and Company in the Dallas Office. He and his wife are now empty nesters, successfully launching three kids into the real world.

Be sure to take notes as Kevin shares why:

• It’s important to take time hiring people - don’t rush it

• The first step in the hiring process should be a telephone interview

• Asking two unique hiring questions will help you find people who are the right fit for your business

• You need to be competitive with compensation

• Employees need to feel engaged and challenged in their jobs

• You have to create a path of upward mobility

Get ready to be motivated to improve your employee retention with Kevin’s inspiring advice!

Are you a business owner who would love to have more energy to get everything done that’s on your to-do list every day? Are you always tired and wish you could be more productive so your business could be more successful? Then this week’s podcast episode is for you. Tune in as Jim Law the CEO and Co-Founder of Advanced Biotechnology, shares his secrets for amping up your energy and how it can lead your business to greater success.

Jim has served as a managing member of Advanced Biotechnologies, LLC since co-founding the firm in 2013. With a focus on strategy and business development, Jim’s entrepreneurial track record includes founding/co-founding two prior start-ups that implemented innovative and disruptive technology-based solutions that changed the way their respective industries did business. Both firms were sold to public companies (Siemens and Comfort Systems USA) and were successfully integrated into these firms’ product and service offerings.

Prior to starting his own businesses, Jim held executive positions in the technology world at companies such as Apple Computer and NeXT. Jim is married with 4 children and living in Orleans, MA.

Be prepared to get energized by Jim’s tips that just may take your business to the next level - let’s get hacking!

Are you a business owner who is looking for tips to improve training your employees and team members? Are you a yoga studio owner looking to add a teacher training program? Then this week’s podcast episode is for you. Tune in as Nora Reynolds, the Chief Innovation Office of Arrichion, shares the wisdom she’s gathered through her decades in higher learning and how it can be applied to business training and yoga teacher training programs.

Be sure to take notes as Nora shares:

• How to design training programs

• Why more content is not always better for training

• Why when learning a new skill, less is more

• Why it’s important to remember that we never remember the textbook, we remember the teacher or coach 

Be prepared to be motivated to take your business training to the next level with Nora’s wisdom and advice - let’s get hacking!

Are you a business owner who would love to grow your business? Do you want to find more time for yourself but scale your business at the same time? Then this week’s podcast episode is for you. Tune in as Sam Tejada, the President & Founder of Liquivida shares his tips for business growth and scaling. 

Be sure to take notes as Sam shares:

• The difference between a personality practice and a brand, and why a brand can grow but a personality practice has a ceiling

• How working on your business and not in it and being able to delegate will help you scale 

• Why creating mini-events where people can utilize your services outside of your brick-and-mortar can help your business grow

• How building and nurturing relationships with your partners, your vendors, your customers, and your employees will lead you to success

• Why you should view your employees as the biggest asset in your business

Get ready to be motivated by Sam’s business growth tips - let’s get hacking!

Are you the owner of a single-location business that is doing well and you’ve been thinking of franchising? Have you always wanted to franchise your business from the start? Then this week’s podcast episode is for you. Allison Beardsley, Co-Steward of Red Light Method, and the Founder of Club Pilates share franchising tips and tricks she’s learned over the years.

Allison Beardsley has been in the fitness industry since the year 2000. She has been called a "disruptor" in the fitness industry and founded Club Pilates and Red Light Method. Allison loves to play business and has a servant's heart that loves to help and serve others; she builds businesses on the biblical concept of loving your neighbor as yourself. Allison has been happily married to her husband, Chris, for over 17 years, and they have two homeschooled children together, Ryder, who is almost 16, and Lily, who is almost 13. The Beardsleys live on a 45-acre farm in the Ozarks; they raise sheep and chickens and grow their own food in their greenhouses.

Be sure to take notes as Allison shares:

• The difference between franchising and licensing

• Why being an entrepreneur is about helping and serving as many people as possible

• Why a first experience free offer can help your business grow

• How riding waves of inspiration rather than having a structured daily plan can lead to success

• Why it’s important to not overthink things and not to be afraid to take a leap to try something new

• How to build a franchise with a solid rock foundation rather than shifting sands

Allison’s tips will motivate you to take your business to the next level through franchising. Let’s get hacking!

Are you a business owner looking to save time every day and make more money? Are you intrigued about AI and how it might help your business grow and be more successful? Then this week’s podcast episode is for you. Tune in as Srivatsan Laxman, the Founder & CEO of TrueLark share his background in AI and how it can help automate and streamline your business to make it more efficient and profitable.

Srivatsan Laxman is CEO and co-founder of Palo Alto-based TrueLark.TrueLark provides AI-powered customer support and marketing solutions for local businesses. Laxman has 25 years of experience in Artificial Intelligence. Over the years, his work has spanned many different domains including conversational systems, search and ads, bioinformatics, computational biology, computer security and manufacturing. He is passionate about building intelligent systems that predict, summarize, recommend, and take action, and he believes the next few years will see AI simplifying and enriching our lives in many exciting new ways.

Are you a business owner looking for tips and tricks on how to generate, manage, and covert leads? Do you wish your business was more successful? Then this week’s podcast episode is for you. Tune in as Stephanie Breaux Bradley, the founder of Breaux Bradley Consulting shares the wisdom and advice she’s learned over the years for converting leads and becoming a more profitable business.

As a Business Development Consultant and Strategist for the Fitness & Wellness industry, Stephanie Breaux Bradley works with studio owners, franchisors, technology platforms, and service providers to optimize their products and offerings to ensure easy adoption and continued customer satisfaction.

Her years as a studio owner, fitness coach, and Mind Body Consultant have given her the “feet on the street experience” to know your target audience’s goals, struggles, and requirements. Stephanie’s consulting work has honed her analytical and communications skills, making it easy for you to translate those requirements so you can deliver best-in-class products and services to your audience. Clients appreciate her straight-forward recommendations, her deep industry knowledge, and her commitment to making good ideas become gold standards.

Be sure to take notes as Stephanie shares:

• Why you should make it easy for your clients to leave

• Why creating a circle of trust in your business when it comes to handling leads ensures no lead will fall through the cracks

• Why it’s important to understand that when someone is coming into your business they are looking at you as a professional to be led through the process and that’s why they are called a lead

• Why you have to get to know your customer and their generation and find out how they like to be communicated with

• How just getting a prospective customer to sign up for a membership and autopay is not the way to gain a long-term client

Get ready to be motivated by Stephanie's tips and tricks that will help take your business to the next level!

Have you always wanted to be an entrepreneur but have been scared to take the leap? Are you currently an entrepreneur looking for tips and tricks to grow your business? Then this week’s podcast episode is for you. Tune in as Richard Decker, the Founder & CEO of RollFast Fitness, shares powerful lessons he’s learned over the years that have led him to be a successful entrepreneur.

Richard Decker is the go-to guy for A-List Celebrities and social elites who want to firm up their body. Rich Decker gives clients complete privacy and attention and gets results that “turn heads.” He has been affiliated with the fitness industry for 30 years. 

• Fitness Expert and previous owner of The American Fitness Factory, Studio 89, and The Rich Decker Method in Sag Harbor.

• Inventor of the immensely popular BodyWedge 21

• Managed three gym facilities owned by Alexis and Martha Stewart.

• Founder of AWATfit – All Weather All Terrain Fitness mobile fitness solution that can be performed anywhere at any time

• Decker supports local efforts that support a battered women’s shelter, and global efforts building schools in Nicaragua. Decker vows, ”We need to take care of our bodies and take care of our community.”

Be sure to take notes as Richard shares:

• Why the best exercise in the world is to reach down and help someone out

• Why you have to realize you’re are going to get knocked down, just remember don’t stay down and don’t tap out

• Why you should be comfortable asking for forgiveness rather than permission

• How working with the people in your community can really pay off

• Why it’s important to remember there’s no way of failing other than not trying

• What integrative marketing is and how it can increase your number of customers, your retention, and your revenue

Be prepared to be motivated by Richard’s inspiring wisdom and advice - let’s get hacking!

Do you want to start a business and are looking for tips on how to succeed? Are you a business owner that feels that your business needs more focus? Then this week’s podcast episode is for you. Tune in as Emmanuel Verduzo, the Co-Founder & CEO of Ageless Fitness, shares his story sprinkled with tips he’s learned along the way about how to be successful.

Emmanuel is CEO and co-founder of Ageless Fitness Corp. Owner/investor of 5 startups specializing in the area of services for older adults.

He draws on his experience from working in accounting for large corporations while attending college. Emmanuel is a strong business development professional with a Bachelor of Science (BS) focused in Business Administration and Management from California State University Bakersfield. After graduating in 2013, he developed his passion for helping others by becoming a social worker in Kern County under the Department of Child Support Services and was promoted to the Department of Human Services shortly after.

Inspired by his father's entrepreneurial legacy, Emmanuel embarked on his journey as a homecare franchisee in 2014. As he fostered connections with medical professionals, he recognized the unmet needs of older adults in his community, spurring his decision to establish additional specialized services. Subsequently, he founded a non-emergency medical transportation company, introduced a clinical/functional/post-PT fitness program, and initiated the establishment of two nonprofit organizations focused on advocacy.

With the immediate success of his adaptive fitness program for older adults, Emmanuel turned his exercise program into a franchise in 2020 and is now Ageless Fitness Corp. Ageless Fitness is a fitness franchise dedicated to promoting health, wellness, and vitality across all age groups. 

With a focus on providing safe and welcoming fitness studios, Ageless Fitness offers a range of programs tailored to meet the unique needs and goals of individuals. Whether it's strength training, cardiovascular workouts, flexibility exercises, or functional movements, Ageless Fitness aims to help individuals improve their physical fitness, overall well-being, and quality of life. 

They provide specialized programs for seniors, ensuring that aging adults can maintain an active and independent lifestyle. Through experienced staff and a supportive community, Ageless Fitness strives to create a positive and empowering fitness environment for people of all ages and abilities.

Emmanuel’s story in this week’s episode will inspire you to grow your business - let’s get hacking!

Are you a fitness business owner who would like to grow your business? Are you looking for tips on how to improve your hiring, culture, and employee retention? Then this week’s podcast episode is for you. Tune in as Jess James Leyva, the President & Founder of Outlaw FitCamp shares tips he’s learned over the years about how to grow your fitness business and build a strong culture.

Raised by a single mom in some of the roughest parts of Southern California, Jesse struggled with a reading disability, Tourette’s syndrome and dropped out of high school. His athletic career began at the young age of 9 as a professional BMX rider. Later, Jesse discovered bodybuilding and was named Mr. Texas in 2010 while also coaching many pro athletes and helping thousands of clients change their lives. Today, Jesse Leyva is a recognized national fitness expert with over 22 years of experience in the fitness industry, a million-dollar personal training studio and the Founder of Outlaw FitCamp Franchise.

Jesse knows the true meaning of grit, and grit is what got him here today.

Be sure to take notes as Jesse shares:

• Why you should know the true definition of culture, why it should be number one in your business, and why you should always work to protect it

• Why you should do multi-step and multi-person job interviews

• Why it’s better to hire people who are the right fit than to spend too much time trying to change current employees who aren’t

• Why you should vision build with your team

• How being invested in your team members’ personal dreams and goals and helping them achieve them can lead to success in your business

• Why you should never rest on your short-term success and always be innovating

Get motivated to grow your business with Jesse’s wisdom and advice - let’s get hacking!

Are you a yoga studio owner who wishes your business was more successful? Do you wish you had more clients coming in the door, that those clients would come back more often, and that your studio was generating more revenue? Then this week’s podcast episode is for you. Tune in Cindy Coats, the Co-Founder of Real Hot Yoga, shares her game-changing tips that can help take your yoga studio to the next level.

Cindy Coats is one of the original 3 founders of the real hot yoga brand and franchise. Cindy, along with partners Aaron and Jeff, opened the very first real hot yoga in Knoxville in 2012. Between 2014 and 2018 real hot yoga grew to 6 locations u see various partnerships and licensing agreements. In 2019 the partners decide to further expand the brand by forming a franchise. Real hot yoga became a franchise just before the pandemic hit and devastated many small fitness businesses. The first franchise was signed in early 2022 and opened later that year. As of June 2023, real hot yoga has a total of 12 locations with a few new ones pending and has many great territories open for development. 

Be sure to take notes as Cindy shares:

• Why just because you are good at something doesn’t necessarily mean you would be good at running a business in that area and how to solve this

• Why you should not approach your business with a yoga mindset 

• Why you need to let go of the guilt that many yoga studio owners have around collecting money

• Why as a yoga studio owner it’s important to realize that you are offering something of value and people want to pay for something they love

Cindy’s tips and tricks will motivate you to take your business to the next level. Let’s get hacking!

Are you a business owner looking for secrets and hacks for growing your business? Do you want your business to be more successful? Then this week’s podcast episode is for you. Tune in as Matt Danna, the Co-Founder & CEO of Boulevard, shares secrets to success that he’s learned over the years.

Matt Danna is the co-founder and CEO of Boulevard, provider of the client experience platform purpose-built for appointment-based, self-care businesses. Matt oversees all aspects of Boulevard’s business operations while setting the vision and strategy for both short- and long-term company growth. Passionate about the intersection between design and technology, Matt has spent his entire career building technologies to empower creative professionals. Before co-founding Boulevard in 2016, Matt was head of product for the LA-based talent agency Wasserman. His career also includes product leadership positions with Awesomeness, a multi-media platform company, and the global media company Fullscreen. Matt holds a Bachelor of Science in Information Technology and Human-Computer Interaction from the Rochester Institute of Technology. 

Be sure to take notes as Matt shares:

• Why it’s important to remember that the path to success has ebbs and flows and highs and lows

• How having tenacity, willpower, and believing in yourself can all lead to success

• Why just because other people don’t believe or can’t see your vision shouldn’t sway you

• Why it’s important to realize that the client experience is pivotal if you want recurring revenue

• How optimizing for client satisfaction = customers coming back

• Why it's important to understand that if you can get a customer to come back 3 times you will generally have them as a customer for life

Get motivated to grow your business with Matt’s wisdom and advice - let’s get hacking!

Are you a business owner looking for tips and tricks to grow your business? Do you want your business to be more successful and do you want to be more comfortable taking risks? Then be sure to tune into this week’s podcast episode as Laura Coe, the Founder of Snapology, shares powerful growth mindset tips for business owners.

Laura, along with her sister Lisa, founded Snapology in 2010. She grew the company to over 180 locations in 13 countries over her 13-year tenure as CEO of Snapology. Laura retired from her position as CEO of Snapology in April 2023 and is currently providing consulting services to actuarial clients as well as providing C-Suite consulting to emerging franchise brands. 

During her time with Snapology, Laura oversaw the daily operations of the Snapology franchise; including franchisee support, lead generation, systems development, curriculum development and the growth of the local Pittsburgh-South franchise. Prior to starting Snapology, Laura held a successful career as a healthcare actuary for over 20 years. As a healthcare actuary, she held senior positions with Aetna, CVS Pharmacare, Eckerd Health Services and Mercer Human Resource Consulting. In these roles, Laura was responsible for providing actuarial, financial and strategic guidance for pharmacy products and prescription drug healthcare benefits.

Laura holds Bachelor of Science degree in Mathematics from Penn State University.  She is a Fellow of the Society of Actuaries and a Member of the American Academy of Actuaries. She lives in the Pittsburgh area with her two children.

Snapology’s mission is to provide educational play to children using LEGO® bricks, K’Nex and other interactive mediums. Snapology provides coding, robotics and S.T.E.A.M. (science, technology, engineering, art and math) programs to children of all abilities, including gifted children and those with extra needs.

Be sure to take notes as Laura shares:

• How having an open mind can change the trajectory of your business

• Why when you do everything yourself you may be missing opportunities to grow your business

• Why it’s important to realize that success isn’t a straight line

• How sometimes the biggest decisions you make in your business cannot planned

• Why when somebody helps you in your business it’s important to pay it forward to another business owner down the road

• Why when it comes to making business decisions, it's important to remember that there are very few things in life that can’t be undone

Get ready to be motivated by Laura’s powerful mindset tips - let’s get hacking!

Are you a business owner and/or franchisor who wants to feel more fulfilled in your life? Are you looking for simple tips and tricks to implement that can improve your business and increase growth opportunities for yourself and your franchisees? Then this week’s podcast episode is for you. Tune in as Rick Mayo, the CEO of Alloy Personal Training, shares the hacks he’s learned over the years to increase his happiness in business and in life.

Rick Mayo is the founder and CEO of Alloy Personal Training, est 1992. Rick and his team have licensed the Alloy training systems to over 2,000 clubs worldwide. Alloy has recently pivoted to a full franchise model to better serve our communities and owners.

Rick is a featured speaker at conferences domestically and internationally, speaking on how to best run service based businesses, leadership and create an amazing customer experience. He has written numerous articles on the business of fitness for trade journals and contributes regularly to national publications such as Men’s Health. Rick sits on the board for the GA State exercise science department as well as the Association of Fitness Studios. Rick is also an NSCA certified personal trainer and has also been elected to the Industry Board of Advisors for the American Council on Exercise.

Be sure to take notes as Rick shares:

• Why entrepreneurship is a self-help journey disguised as a business

• How to pick the best real estate locations for your franchises

• Tips for preparing for the upcoming recession as a franchisor

• How using ChatGPT can save you time, improve your marketing, and make your business more efficient and successful

• How combing fitness and franchising can help you grow and help others grow around you and lead to fulfillment and happiness 

Get ready to be motivated by Rick’s powerful tips - let’s get hacking!

Have you ever wondered how our podcast host Carl Case became the Director of Global Business Development at Referrizer? Would you love to hear some of the tips, tricks, and hacks Carl’s learned over the years from working with thousands of business owners and C-Level clients? Then tune in to this week’s podcast as we turn the camera and microphone around today and interview our very own Podcast Host and Director of Global Business Development for Referrizer, Carl Case! 

Carl is a visionary who applies years of industry experience to aiding his teams in successfully implementing disruptive technology throughout the globe. Pioneering automation/ data capturing technology throughout the globe. He has successfully implemented such platforms in US, Latin America and 20+ other countries.

As the Director of Global Development at Referrizer, he’s also responsible for generating new strategic partnerships while identifying new industries to segment the Referrizer platform. He’s been key in the numerous point of sale/ payment processing integrations in addition to creating an enterprise platform to help scale across customers with 100+ locations. Referrizer's platform enables customers to understand the true costs of obtaining new customers, retaining old customers and staying relevant via text, email and the web.

Carl is also the host of the Local Business Hacks podcast. Where he interviews CMO, CEO and COO's of large multi-unit franchises in the health and wellness space and gives them a platform to share their journey, story and hacks with other like-minded entrepreneurs.

Get ready to be motivated by Carl’s inspirational tips - let’s get hacking!

Are you a business owner wishing your business was more successful? Are you struggling with hiring? Do you wish your business would attract more customers and generate more revenue? Then this week’s podcast episode is for you. Tune in as Kimberly Radtke, the Chief Operations Officer for Fit Theorem shares her mindset tips that can change your life and your business.

Kim Radtke, is a powerhouse in the fitness industry with a decade of experience under her belt. Starting as a yoga teacher, she quickly rose to the top, breaking records and winning Manager of the Year in her former franchise. In the face of the COVID-19 pandemic, Kim's resilience shone through as she successfully pulled two businesses out of the crisis. As the Chief Operations Officer of FITTHEOREM, she has played a pivotal role in establishing and expanding the franchise, currently operating four locations. Now, Kim shares her expertise and inspires Fitness coaches through her corporate and local trainings, empowering them to build a career for themselves and change lives. You can follow her on Instagram for tips on how she does it all through living a healthy lifestyle. 

Be sure to take notes as Kimberly shares:

• How having an unwavering belief can create success in your life and business

• Why hiring people who understand your mission right from the start will help you find the right team members

• Why when everyone involved with your business has the same mentality and mindset things will go a lot smoother

• Why being open to learning, listening to advice, and using other people’s brains will help scale your business

• How having an abundance mindset will help your business grow

• Why recognizing on a local level that every single person in your community has something to offer will take your business to the next level

Get ready to be motivated by Kimberly’s life-changing mindset tips - let’s get hacking!

Are you a business owner who is looking for ways to make your business more successful? Do you have questions about adding locations, hiring, and employee retention? Then this week’s podcast episode is for you. Tune in as Jason Markowicz, the CEO of Fitness Premier, shares his tips for growing a successful business.

Jason Markowicz is an entrepreneur that loves partnering with passionate investors and professionals. After playing college football, he had a great passion for health and fitness. He was fortunate to get involved in the fitness industry immediately after school. With some luck and hard work, he created a fitness concept that has grown to become a great regional brand in the Midwest.

He’s also been fortunate to be involved in other great wellness brands as an Area Developer and Franchisee. Throughout the past 20 years, he has done all of the development work on all our commercial real estate leases and purchases throughout the Midwest. Currently, he is also serving as a member of the board on the Illinois Fitness Alliance

Today Jason is:

- A Multifamily Real Estate Investor|Commercial Broker

- Founder of Fit For Your Franchising

- CEO of Fitness Premier 24/7 Clubs

- Football Fan

- Husband & Dad

- Passionate about helping entrepreneurs achieve their goals

Be sure to take notes as Jason shares:

• Why it’s important to look into the future a little bit, see what’s coming, and pivot quickly

• Why you should always make sure your cup is full so you can give to others in the best ways you know how

• How choosing the right location can determine how that unit performs for the next decade

• Why it’s important to realize the significance of your team members how building systems and communications around developing them can help your business succeed

• Why a lengthy interview process can help you find the right candidates

• Why it’s important to remember that more doesn’t necessarily equal better when it comes to locations

Jason’s tips will motivate you to take your business to the next level. Let’s get hacking!

Are you a business owner looking for tips and tricks that will help you bring in new customers, retain them, and generate more revenue? Are you thinking about franchising your business and opening multiple locations? Then this week’s podcast episode is for you. Tune in as Jeff Gartner, the President & CEO of Hudson Valley Swim, shares the tips and tricks he’s learned over the years that have helped him build & grow a successful multi-location swim school.

Jeff Gartner is the President & CEO of Hudson Valley Swim tm, a swim school concept that he started over 20 years ago with his wife Joan. After several years of expanding to numerous corporate-owned locations, in 2022 they franchised their business. Due to the fact that drowning is the leading cause of accidental death in children under the age of 4, the mission of Hudson Valley Swim is that Swim Lessons Save Lives!tm.

Jeff and Joan reside in upstate NY where they raised three children, two of which have graduated college while one is a college senior. Jeff has worked in the technology industry for many years and has specialized mostly in business process automation where he holds 19 patents. Jeff has used his passion for streamlining business to build the Hudson Valley Swim franchise into one of the most recognized low-investment emerging brands in the industry.

Be sure to take notes as Jeff shares:

• Why getting behind what you do and having a mission is critical for your business

• How having relationships with other local businesses and agencies can help grow your business

• Why it’s important to set up your franchise so that your franchisees can get started quickly versus trying to figure everything out on their own

• Why PTA’s can be a good way to expand your customer base if you have a youth-focused business

• Why if you have classes it’s better to offer students the opportunity to get their money back if they don’t like the class rather than a free trial

Jeff’s tips and tricks will motivate you to take your business to the next level. Let’s get hacking!

Are you a business owner wondering how to grow your business? Would you like your business to bring in more customers and revenue? Do you wish you could open up more locations? Then this week’s podcast episode is for you. Be sure to tune in as Mark Van Wye, the CEO of Zoom Room shares his secrets for business success.

Prior to Zoom Room’s launch in 2007, Mark maintained a career deeply rooted in educational values. He previously served as a teacher, writer and curriculum creator focused on the development of educational training programs. In his previous role, Mark also developed award-winning after-school programs for the Boys and Girls Clubs of America and consulted on educational projects for notable companies, including Disney, Nintendo, Microsoft and a variety of children’s television programs. A lifelong dog owner and lover, Mark understood the ongoing instructional needs of both owners and dogs. Driven by his background in teaching, Mark seized the opportunity to redefine and evolve the dog training industry, coining the Zoom Room’s motto: We don’t train dogs. We train the people who love them.

Be sure to take notes as Mark shares:

• Why bringing in outside help can be the catalyst for scaling your business

• Why it’s important to make sure that the model for your current locations is working and is profitable before pushing forward

• Why you should never shy away from outside hires, that promoting from within is great, but it’s outside hires with different viewpoints that can propel innovation and growth

• Why as a business leader it’s important to have a clean inbox and not have people waiting on replies from you

Get motivated to build the business of your dreams with Mark’s wisdom and advice - let’s get hacking!

Are you a business owner who wants to improve customer retention? Do you wish your customers and clients would keep coming back and become raving fans of your business? Then this week’s podcast episode is for you. Tune in as Brendan Rice, the Chief Revenue Officer for Wodify, shares his secrets for customer retention that can take your business to the next level.

Brendan Rice is the Chief Revenue Officer at Wodify, the only all-in-one Customer Retention Platform, that is used by over 5,000 gyms & studios around the world. As a global technology leader, Wodify pioneered digital retention tools in Functional Fitness and is quickly developing the next wave of emerging Jiu-Jitsu business technology.

Be sure to take notes as Brendan shares:

• How to figure out your 90-day retention rate and why it’s important to know what it is

• Why you need to make sure you focus on the first impression and first experiences your client is having with your business

• Why as a fitness business owner it’s important to realize that what may be comfortable for you could be very intimidating to prospective clients and you need to make sure you are projecting a welcoming atmosphere and culture

• Why you should mystery shop your own business from the top of the funnel all the way through

• Why you should visit other similar businesses in your area to see what they are doing that you like and don’t like

• Why it’s important to have personal touchpoints in the 23 hours your customers are out of your gym and how those touchpoints can increase retention and even referrals

• Why leveraging technology will help improve your customer retention

Get motivated to improve your retention rates with Brendan’s insightful tips  - let’s get hacking!

Are you a business owner frustrated with hiring? Are you wishing you had a bigger applicant pool to select from? Do the people you hire not show up? Do you wish you could improve your employee retention? Then this week’s podcast episode is for you. Jeff Willett, the Executive Vice President of LA Fitness Esporta, shares his powerful hiring tips and tricks to help take your business to the next level.

Jeff Willett is the Executive Vice President for LA Fitness Esporta. With 15 years of experience in the health and fitness business, Jeff has honed his skills as a sales representative and worked his way up to Executive Vice President of sales at LA Fitness. During his time at the company, he has overseen multiple states with several 100 employees, and he has had the opportunity to be a key player in rebranding LA Fitness clubs to Esporta clubs. One of his biggest accomplishments has been building the markets and sales teams from the ground up.

Jeff has a proven track record of success in this area and takes great pride in helping others develop their skills and reach their full potential. His extensive experience in the health and fitness industry has given him a deep understanding of what it takes to succeed in this field. He has a passion for helping people achieve their health and fitness goals, and he is always looking for new and innovative ways to motivate and inspire others. Overall, Jeff’s experience as an executive in the health and fitness industry has taught him the importance of hard work, dedication, and a commitment to excellence. He looks forward to continuing to contribute to this dynamic and rewarding field for years to come.

Be sure to take notes as Jeff shares:

• The 3 questions you should ask an applicant in an interview that will tell you if they will be a fit for your business

• The real reason someone doesn’t show up after you’ve hired them

• Why wishing someone well when they leave for another job can lead to a great employee on your team down the road

• Why it’s important to remember you are not hiring the person that is sitting in front of you on the interview, that you are hiring the person you know you can turn them into

• Why you should stop looking at resumes when hiring

• Why it’s important to realize you are selling yourself to the applicant just as much as they are selling themselves to you

Get ready to be motivated by Jeff’s powerful hiring tips - let’s get hacking!

Are you a business owner looking for effective ways to grow your business? Do you wish you had more customers, more sales, and more revenue? Then this week’s podcast episode is for you. Tune in as Lindsay Simpson, the Chief Marketing Officer of Athletic Republic shares the marketing hacks she’s learned over the years that have helped grow every business she’s been involved in.

Lindsay brings 2 decades of marketing experience in the active, sports and outdoor industries to Athletic Republic, with experience at global brands like Backcountry.com, Adobe, and Active.com Network. She's found how to combine her passions and profession throughout her career. As the CMO at Athletic Republic, she’s responsible for leading the strategy, creative, and development of all corporate sales & marketing, building global brand awareness, and supporting the customer acquisition and the franchise growth of the Republic network.

Be sure to take notes as Lindsay shares:

• Why you need to lose your perfectionism especially when it comes to promoting your business through video or photos

• How authenticity in marketing stories, photos, and videos will create magic that stock photos and videos can’t

• How filing just a couple of minutes of video on your phone can easily generate hundreds of marketing assets

• Why it’s important to realize that as soon as you think you understand marketing it changes

• Why being prepared in marketing is important but being able to hear the story and pivot is even more important

• Why you should prefer one full-price customer over five discounted-price customers

Lindsay’s marketing advice will motivate you to take your business to the next level. Let’s get hacking!

Are you looking for ways to take your business to the next level? Are you looking for easy hacks to implement that will bring you more growth and success? Then this week’s podcast episode is for you. Tune in as Lisa Druxman, CEO & Founder of FIT4MOM shares tips and tricks she’s learned over the years that have helped her grow her business to 1000  locations.

Lisa Druxman is the founder of FIT4MOM, the nation’s leading company for pre and postnatal health, wellness, and fitness programs for every stage of motherhood. FIT4MOM has created business opportunities for moms nationwide, with more than 300 franchisees and 1,000 locations across the U.S. In addition to leading her team at FIT4MOM, Lisa is a noted speaker, author, podcaster and powerhouse of energy. A self-proclaimed mom boss, Lisa is passionate about paying it forward and empowering other women in life and business.

Druxman has also been nominated for and received numerous honors from organizations such as the National Association of Women Business Owners for creating one of the most desirable businesses for moms in the country. She has appeared on the Today Show, CNN, Access Hollywood and Home & Family, to name a few. She has also been featured in print publications including Entrepreneur, Woman’s Day, Good Housekeeping, Self, Fit Pregnancy, American Baby, and more. 

Druxman lives and relishes the FIT4MOM mission statement every day, “Helping moms make strides in fitness, motherhood and life.” She resides in San Diego with her husband, son and daughter.

Be sure to take notes as Lisa shares why:

• You shouldn’t let a day go by without listening to a podcast, reading a book, or attending a conference to improve your growth as a leader

• It’s important for your business success to do what you love, do what you’re good at, and bring a team along for the rest

• As an owner believing only you can do everything will prevent your business from growing

• Growth and education for both you and your team members should be valued highly in your business

• Partnerships and micro-influencers can be your secret to success

• Thanking and rewarding your brand ambassadors is an easy way to help your business become successful

Get ready to be motivated by Lisa’s powerful tips - let’s get hacking!

Are you afraid to take risks? Do you prefer to follow traditional paths, doing the same things that many others have done before you? At the same time, do you wish you life was filled with more adventure, excitement, and success? Then this week’s podcast episode is for you. Tune in as Scott Ohlgren, the CEO of E3Live shares his inspiring story about how taking risks changed his life.

Are you wondering how to get ahead in life or business? Do you wish you were more successful in your career or as a business owner? Then this week’s podcast episode is for you. Tune in as Shafik Mina, the CEO of 2Inspire & President of Mad Science, shares his tips and tricks for success.

Shafik Mina, President & Co-Owner of the Mad Science® Group and Co-Founder of 2inspireTM and Crayola® Imagine Arts AcademyTM. Having conducted business in over 30 countries, Shafik brings a highly valued and pragmatic approach to his role as President. Outside of his career, Shafik is a business mentor and a value investor for a handful of innovative start-ups, as well as a dynamic presenter on a variety of business topics.

Be sure to take notes as Shafik shares:

• Why any job you do you should treat it like it’s your business like it’s your money on the line

• Why you should always ask yourself after completing a business task, “Is it good enough?”

• How surrounding yourself with people who are smarter than you will lead you to success more quickly

• Why failing can be a badge of honor

• How learning from your mistakes, internalizing them, and moving forward can help your business grow

• Why being open to criticism can help you stand out among your competition

Shafik’s valuable tips will be sure to motivate you in life and in business. Let’s get hacking!

Do you dream one day of owning a franchise? Do you have a single location now and are making plans to start selling franchises? Then this week’s podcast episode is for you. Tune in as Kevin Kramer, the CEO & Founder of US Cryotherapy shares his secrets for how to start a franchise and what he wished he had known along the way.

Kevin is responsible for Executive Management and daily operations overseeing all functional divisions within US Cryotherapy Corporate (Direct Sales, Franchising, Company Owned Center Operations, and Manufacturing Partnerships). Focuses most of his daily activities on team building and evaluating infrastructure, Clinical Pathways, Marketing and Sales support, and external partnerships.

Be sure to take notes as Kevin shares:

• Why sometimes it’s best not to be first to market

• Why when starting you should build your first location, prove the concept, and then raise a significant amount of capital to quickly expand

• Why at the same time, sometimes growing too fast can negatively affect your business

• Why you need to open locations in key market areas

• Why it’s important to understand your value proposition and then stay in your business lane even when it comes to offers and promos

• Why it’s important to stand out from other brands

Kevin’s motivational advice will provide inspiration to help you reach your business goals and dreams. Let’s get hacking!

Are you a business owner looking for advice on how to be a better leader? Are you an owner that wishes your business was more successful and impacted more people? Then this week’s podcast episode is for you. Tune in as Ray Gillenwater, the Co-Founder of Starting Strength Gyms shares powerful tips for business owners that he’s learned over the years. 

Ray Gillenwater is the Co-Founder of Starting Strength Gyms, a bootstrapped strength training franchisor with 18 locations and 20 pending construction. Ray's been an entrepreneur for the last 11 years and prior to that, he was managing overseas markets for BlackBerry as part of an eight year stint in corporate-land. 

Be sure to take notes as Ray shares 

• Why your job as a leader is to attract great people around your cause and rally your troops

• Why the wrong hire can be more expensive than hiring slowly to find the right fit

• How having a strong work ethic and realizing there are no shortcuts will help your business be more successful

• Why it’s important to be able to perform analysis and think for yourself

• Why you should never undermine the leaders in your business and why you should give them ownership and authority

Get motivated to take your business to the next level with Ray’s unforgettable advice  - let’s get hacking!