Leadership Activators

I am thrilled to welcome my special guest this month, Sheryl Plouffe, who is a former broadcaster and podcasting expert. Sheryl has helped countless service providers launch and run successful podcasts, generate leads, and get paid speaking gigs.

In this episode, Sheryl will share her top tips and strategies for creating a podcast that stands out in your niche and attracts your ideal audience. You'll learn how to craft a compelling message, structure your episodes for maximum impact, and use your podcast to build relationships with potential clients and industry leaders.

Whether you're a coach, consultant, freelancer, or any other type of service provider, this episode is a must-listen. This is a great opportunity to learn from one of the best in the business and take your business to a whole new level.

Some of the questions we will be diving deep into are:

1- What are the boxes you want to tick when starting a podcast

2- How to stand out with your podcast

3- What if you already have a lot on your plate? How to overcome the challenge of being time-poor and wanting to start a podcast

About Sheryl Plouffe:

Sheryl Plouffe is the founder & CEO of Scalable Business Accelerator and the host of the Cash In On Camera podcast. Sheryl owns a training company that advises 6-figure entrepreneurs who want to implement scalable systems. She lives and works in Ontario, Canada.

If you’ve enjoyed listening to this episode and would like to get access to more tips on leadership and communication, here are two ways you can do that, ⁠connect with me on LinkedIn⁠ where I share weekly insights, tips and strategies specifically designed for business owners and team managers who are looking to take their leadership and communication skills to a whole new level.

3- How to stop the repetitive training and explaining you are doing and get time back in a staff care program, unlike anything you've seen before.

My special guest in this episode is Luke Canham, founder at director at Multiply Me. 

As a kid, Luke was the Ideas guy in the house.

If something needed to be fixed, a roll or macgyver tape and some blue tack and he was your man.

Luke is a big kid at heart which has allowed him to stay a creator and a visionary.

He is also a loving Husband, a Father & a big ideas business owner with 35 years of lessons, hard knocks & experience managing 100s of staff across multiple locations across 2 countries in high-risk and fast-paced industries.

Luke learned along the way that all businesses or companies are actually “training companies”.

And he believes that the struggle most businesses face when trying to grow and employ new staff is not caused by the people they hire (which is usually to blame); it's because the people they hire are not supported and appreciated consistently. For Luke, the better you can train and support, the better the outcomes for everyone.

He has recently coined the “sandcastle effect” and wants to bring awareness to what it is and how it can be managed, so it doesn't become the silent killer that ultimately destroys a business.

Luke has been studying and recording data on human behaviour for 15 years while testing and searching for interventions and strategies that can be used to find the elusive ‘sweet spot’ in a business.

He also believes that he is on the cusp of a breakthrough strategy that uses positive daily reminders and research from current social media strategies to build stronger businesses where people feel appreciated WITHOUT taking away valuable time to actually get the work done.

If you’ve enjoyed listening to this episode and would like to get access to more tips on leadership and communication, here are two ways you can do that, connect with me on LinkedIn where I share weekly insights, tips and strategies specifically designed for business owners and team managers who are looking to take their leadership and communication skills to a whole new level.
Or, if you’d like to have a conversation around the challenges that you’re facing in your business and your team and see how I can best help you, then click here to fill-up the contact form.

Eyob is the director of The Experience Index and has founded two event-based brands to create experiences that connect people. Icon Corporate Events is a corporate event management company and Growth Gen which is a member-based organisation that runs a series of virtual events that supports small business leaders.

Some of the key questions that I explore with Eyob:

• His definition of the word entrepreneur
• What led him to embark on his entrepreneurial journey
• How perception shaped his business and life
• How he pivoted his business when CoVid hit
• The meaning of the word leadership 
• His top personal values and how they translate into his business values
• A book that he's recently read that he'd recommend?
• A 30-day challenge to our listeners, a challenge that will change their business and of course their life.

If you’ve enjoyed listening to this episode and would like to get access to more tips on leadership and communication, here are two ways you can do that, connect with me on LinkedIn where I share weekly insights, tips and strategies specifically designed for business owners and team managers who are looking to take their leadership and communication skills to a whole new level.
Or, if you’d like to have a conversation around the challenges that you’re facing in your business and your team and see how I can best help you, then click here to fill up the contact form.

If you’ve enjoyed listening to this episode and would like to get access to more tips on leadership and communication, here are two ways you can do that, connect with me on LinkedIn where I share weekly insights, tips and strategies specifically designed for business owners and team managers who are looking to take their leadership and communication skills to a whole new level.
Or, if you’d like to have a conversation around the challenges that you’re facing in your business and your team and see how I can best help you, then click here to fill-up the contact form.

Jackson Millan - The Wealth Mentor has spent the last 14 years helping service businesses understand the language of money and manufacture financial freedom for themselves and their families. He has successfully helped over 1,000 clients build in excess of $1.5 billion in combined wealth and has scaled multiple 7 figure businesses. He is a master of helping business owners make money work for them and turn their business profit into personal wealth. Click here and get instant access to the Business Scorecard where Jackson and his team have identified a 40 point checklist that all businesses must tick if they want to be successful. 

Some of the key questions that I explore with Jackson:

• 2’13”: The meaning of Aureus Financial business name
• 3'03": What drives you to do what you do?
• 5'05": What's the vision of your business?
• 6'42": What's your approach when it comes to positioning a business as a vehicle for wealth?
• 9'35": What are the top challenges that you faced early on in your entrepreneurial journey?
• 18'26": What is your top value in business?
• 24'10": At what stage of their business would business owners be ready to work with you?
• 27'59: What does financial freedom mean to you?
• 30'22": How do you prioritise your day to day activities?
• 33'01:: How do you shape your team members to become future business owners?
• 35'37": What does the word leadership mean to you?
• 37'48": Who were your mentors and what did you learn from them?
• 40'47": What are in your experience the absolute must-have skills for a business owner to succeed?
• 43'52": What is a new exciting project you're working on?
• 46'02": A book or podcast you'd recommend and why?
• 47'50": A 30-day challenge you'd like to throw to our listeners, a challenge that will create a high impact in their business and in their life

If you’ve enjoyed listening to this episode and would like to get access to more tips on leadership and communication, here are two ways you can do that, connect with me on LinkedIn where I share weekly insights, tips and strategies specifically designed for business owners and team managers who are looking to take their leadership and communication skills to a whole new level.
Or, if you’d like to have a conversation around the challenges that you’re facing in your business and your team and see how I can best help you, then click here to fill-up the contact form.

In this episode, Kyle Spyrides owner of Soul Gazing Photography shares the biggest lessons he’s learned after his near-death experience and how his business Soul Gazing Photography was born.

Some of the key themes that I explore with Kyle:

• 0’48” What Kyle’s business is about and who he helps
• 5’53” The advantages and disadvantages of using your name as your business name
• 8’28” Who have been Kyle’s mentors and what he learned from them
• 12’07” What Kyle’s near-death experience taught him
• 24’39” Behind the Decide Your Destiny movement and the power of consistency
• 35’42” What the word ‘Leadership’ means
• 39’22” A book that Kyle recommends and why
• 42’50” The definition of ‘Success’
• 49’-00” The 30-day challenge that Kyle shares

Are looking to start your business or scale it by doing something you love?
Click here and join Carole Issa in the Start Your Business (Leadership Activators) Facebook Group and be part of an amazing community of like-minded people from around the world who are also on a mission to go from idea to launching, to scaling their business doing something they love!

In this episode, Carole Issa talks with Ash Roy, founder of Productive Insights about his entrepreneurial journey and the biggest lessons he’s learned along the way.

Some of the key themes that Carole explores with Ash:

• 1’27” Leveraging your strengths
• 2’43” The defining moment that put him on his entrepreneurial path
• 4’39” What he learned from creating his successful podcast
• 7’07” Who has inspired Ash on his entrepreneurial journey
• 11’47” Making a difference while being worried about making money to keep the business afloat
• 13’34” The top 3 mistakes that entrepreneurs make when marketing their business online
• 17’04” Ash’s definition of success
• 17’32” What drives Ash to do what he does
• 18’10” Loving the complex and attempting to simplify it
• 24’07” The biggest challenges that Ash faced early on in his journey
• 24’54” The trap of looking for shortcuts
• 26’41” The meaning of the word leadership
• 30’30” And an exciting project that Ash is working on
• 31’43” A book that Ash would recommend
• 36’37” A 30-day challenge that
  

After a corporate career in finance and strategy, that spanned 15 years in large multinational corporations, a CPA, and an MBA from the Australian Graduate School of Management (Distinction), Ash founded Productive Insights in 2013. Productive Insights’ passion is to partner with small business owners to help them grow sustainably and profitably using strategies that actually work.

Ash also hosts a successful podcast called “Productive Insights Podcast” with over 200 episodes. It features some of the world’s leading online entrepreneurs including Seth Godin (episode 200), Guy Kawasaki (episode 210), Rand Fishkin (episodes 38, 126 & 159), Neil Patel (episodes 1&212), Ryan Deiss (episode 170), Amy Porterfield (episodes 145 & 201), Sonia Simone (episodes 107,108 & 144), Noah Kagan (episode 147), and many others. You can access it via this link: https://www.ProductiveInsights.com/podcast

More recently Ash launched the Productive Insights membership program where he works with a close-knit international community of business owners to help each other grow their businesses using digital marketing strategies that focus on important (not just urgent) activities that really move the needle in their business and increase their profit per hour.

You can learn more at: https://www.productiveinsights.com/membership

Are looking to start your business or scale it by doing something you love? Click here and join Carole Issa in the Start Your Business (Leadership Activators) Facebook Group and be part of an amazing community of like-minded people from around the world who are also on a mission to go from idea to launching, to scaling their business doing something they love!

In this episode, Carole Issa talks with Mike Tosetto, Director at Never Sit Still about how he went from running a one-man band creative studio business into building a 7-figure award-winning creative team. 

Mike is the director and founder of Never Sit Still, an animation studio based in Sydney, with a client list including Adobe, Google, Microsoft, Pinterest, Spotify and Event Cinemas. He has previously chaired the Australian Graphic Design Association in NSW, spoken at Node Fest, The Design Conference, and many other industry events. And in 2020, his studio was awarded the Studio of the Year by AGDA, one of the highest creative accolades an Australian studio can be awarded.

Some of the key questions that Carole asks Mike:

• 2’23”: Where does the name ‘Never Sit Still’ come from?

• 6’01”: How is it that you succeeded in being ok to let go of doing the work yourself and delegating it, so moving from being the technician to wearing the business owner’s hat?

• 9’20”: How do you deal with rejection?

• 10’49”: What was the thinking behind the way you positioned Never Sit Still and did you get it right from the get-go?

• 13’51”: You’ve recently entered the market in the US, what had to change in your marketing message and why for it to work?

• 17’27”: What are the values that you live by that you carried forward in your business?

• 23’37”: Where would you position yourself on the scale of being highly risk-averse to being a high-risk taker? How did this play out in your business?

• 26’13”: What’s your approach when it comes to hiring new team members?

• 29’26”: What’s your approach when you notice that a team member is not performing?

• 31’36”: What does the word leadership mean to you?

• 33’12”: What are the non-negotiable for you in business?

• 35’12”: A book that you love and why?

• 37’13”: If you were to throw a 30-day challenge to our listeners, a challenge that will create a high impact in their life. What would that challenge be?

Are looking to start your business or scale it by doing something you love? Click here and join Carole Issa in the Start Your Business (Leadership Activators) Facebook Group and be part of an amazing community of like-minded people from around the world who are also on a mission to go from idea to launching, to scaling their business doing something they love!

In this episode, Carole Issa talks with Yusr Sabra, Co-founder and CEO of Wakilni, about how she faced the countless challenges of starting her business and driving it to success, creating an amazing culture and team amid the untamable economical crisis and devastating Beirut blast.

Some of the key themes that Carole explore with Yusr:
-> 2'34": How Yusr came up with the business idea
-> 6'35": The defining moment that drove her to start her own business
-> 9'20": What the early days looked like
-> 12'05": The mentors who supported her along the way
-> 18'12": The meaning of the word 'leadership'
-> 20'08": How her personal values are reflected in her business
-> 22'53": Her approach when it comes to underperformance
-> 26'43": The biggest challenges she faced and how she has overcome them
-> 30'50" Managing her time and energy effectively
-> 35'43": A book she would recommend and why
-> 38'35": A 30-day challenge she would throw to our listeners, a challenge that will create a high impact in their lives

Are looking to start your business or scale it by doing something you love? Click here and join Carole Issa in the Start Your Business (Leadership Activators) Facebook Group and be part of an amazing community of like-minded people from around the world who are also on a mission to go from idea to launching, to scaling their business doing something they love!

Discover how to succeed as a Western business in eCommerce in the Chinese market with Jean-Yves Laguillez, co-founder and CEO of Emotion Digital. Emotion Digital is an online marketing agency located in Shanghai and Paris. It helps western brands get into China through WeChat marketing and other social media platforms particular to the Chinese digital landscape. With over 10 years of direct experience in China as a top executive, Jean-Yves bring his expertise to his clients, helping them to leverage the power of selling to China.

Some key themes that Carole explores with Jean-Yves:
- 1'36": What's unique about Jean-Yves' skillset
- 4'49": The difference between eCommerce in the Western and Chinese markets
- 11'38": The key lesson that Jean-Yves learned as a business executive in China
- 17'43": The myths about eCommerce in China that need to be busted
- 21'20": The key challenges that Jean-Yves faced when creating his team in China
- 26'56": The meaning of the word leadership
- 34'26": The book Jean-Yves recommends and why
- 39'02": A 30-day challenge that would create a high impact on someone's life

For more details visit: www.emotiondigital.agency

Are looking to start your business or scale it by doing something you love? Click here and join Carole Issa in the Start Your Business (Leadership Activators) Facebook Group and be part of an amazing community of like-minded people from around the world who are also on a mission to go from idea to launching, to scaling their business doing something they love!

Are looking to start your business or scale it by doing something you love? Click here and join Carole Issa in the Start Your Business (Leadership Activators) Facebook Group and be part of an amazing community of like-minded people from around the world who are also on a mission to go from idea to launching, to scaling their business doing something they love!

Tom spends most of his time in Chiang Mai, Thailand. He runs Smart Brand Marketing and We Market Online Courses. Tom seems like one of those guys with the Midas Touch, where everything he works on turns into gold. He has published around 5000 Kindle books, built a successful SEO & online course marketing business, partnered with a Muay Thai champion, owned a coffee shop, a retail store, a record label, created a documentary, and released two albums with five hits on top ten Polish radio. All of it was bootstrapped and done with zero outside funding.

Some key themes that I explore with Tom:

- 2'46": Tom's strategy in creating a memorable pitch that works

- 5'17": The way he created his current business vision

- 11'09": His experience in attaching his business goal to money

- 16'30": When and how he learned the value of time

- 18'17": The right time to stop thinking and start doing

-  23'49" How he manages his energy to stay effective

- 29'27": The time he created his first shortcut

- 32'43": The way he creates the space for his team to become future business owners

- 34'28": Why being a business owner is not for everyone

- 37'21": The meaning of the word leadership

- 42'01": His view on recommending a book for someone to read

- 50'04": The 30-day challenge he'd throw to our listeners

Are looking to start your business or scale it by doing something you love? Click here and join Carole Issa in the Start Your Business (Leadership Activators) Facebook Group and be part of an amazing community of like-minded people from around the world who are also on a mission to go from idea to launching, to scaling their business doing something they love!

Some key themes that Carole Issa explores with Tamar Hela:

- 1'57": Tamar's elevator pitch

- 2'44": How did she and her business partner Julien come up with their business name

- 6'12": The definition of 'luck' for her

- 8'13": The power of mindset and how to build emotional fitness

- 11'44": The rituals she's developed over time that led her to success

- 14'58": The top x3 mistakes business owners make when marketing on LinkedIn

- 17'26": Why storytelling works in marketing

- 26'31": The most common LinkedIn myths that need to be busted

- 30'08": What to look for when choosing a business partner

- 33'11": Her top challenges as a business owner and team leader

- 37'32": Attracting the right talents to join your team

- 42'44": The importance of creating a community around your business

- 49'43": What changed with CoVid and the emerging trends on LinkedIn

- 52'02": The big WHY of Genius Encel

- 54'13": A book that created a big impact in her life

- 55'19": The 30-day challenge that she'd throw to the listeners

Are looking to start your business or scale it by doing something you love? Click here and join Carole Issa in the Start Your Business (Leadership Activators) Facebook Group and be part of an amazing community of like-minded people from around the world who are also on a mission to go from idea to launching, to scaling their business doing something they love!

In this episode, Carole Issa interviews Sarah to discover her thinking behind combining the entrepreneurial mindset and the 9 to 5 world to create a fulfilling career path.

Some key themes that Carole explores with Sarah:

• 1’30”: What she imagined her dream job to look like when graduating from uni?
  
• 3’15”: What makes her happy in her current role?
  
• 4’39”: What was the driving force behind starting her side hustle?
  
• 6”41": What she learned from starting a side hustle while having a 9 to 5 job?
  
• 8’58”: How she managed her time having both a 9 to 5 job and a side hustle?
  
• 11’51”: If she would hire someone who has the same behaviour and skill set that she has, and why?
  
• 16’19”: Who inspires her and why?
  
• 22’59”: How did she hear about the growth mindset?
  
• 26’07”: How she's been overcoming the economic and Covid 19 challenges in Beirut?
  
• 31’55”: How did she land her dream job?
  
• 35'33”: What does the word leadership mean to her?
  
• 38’24”: What is her dream?
  
• 41’09”: A book she'd recommend that created a big impact in her life?
  
• 43’14”: What is a 30-day challenge she'd like to throw to the Leadership Activators podcast listeners?
  

Are looking to start your business or scale it by doing something you love? Click here and join Carole Issa in the Start Your Business (Leadership Activators) Facebook Group and be part of an amazing community of like-minded people from around the world who are also on a mission to go from idea to launching, to scaling their business doing something they love!

Although Phnam was raised in an environment that was risk-averse, her mission today is to push every boundary to design for a better future and change people's lives through her work at NonFiction. In this episode, Carole Issa interviews Phnam to dive deep into her world and discover her unique perspective on design and so much more than that.

Some key themes that Carole explores with Phnam:

- 2'10": The role of Phnam at NonFiction

- 4'30": Children are wiser than adults and the power of being quiet

- 9'28": How she forged her own path with no mentors

- 14'40": Evolution versus revolution in designing products

- 17'14": Designing the Human headphones, the first true wireless over-ear headphones.

- 21'00": Creating her own business despite coming from a working-class family

- 25'21": How she discovered her life purpose

- 28'10": The secret behind her success in starting and running a business with her husband Mardis 

- 30'47": Her perspective on work-life balance

- 35'20": Would she work/hire herself, and why?

- 37'10": How she learned to hire the right team members

- 41'51": What's her expression of leadership?

- 46'19": Designing the future of education in Singapore

- 52'40": How she approaches the unknown

- 59'29": A book that created a big impact in her life

- 1h01'53": Her book 'Design for a better future-The art of turning science fiction into reality'

- 1h06'52": Why she chose to combine writing by hand and typing when writing her book

- 1h10'04": The 30-day challenge that she'd throw to the listeners

More about Phnam Bagley

Phnam is a French industrial designer with 15 years of experience creating cutting-edge hardware in Wearables, Audio, Neurotech, Healthcare, Education, Sports, and Aerospace.

She specializes in turning groundbreaking technologies into attainable, intuitive, and beautiful products that help humans become the best versions of themselves.

Phnam works with a variety of companies, from Fortune 500 to startups, covering 4 continents. Clients include Intel, Comcast, Facebook, Atari, Philips, Movida, Halo Neuroscience, and Cala Health.

Familiar with both overseas and local manufacturing, she connects clients and factories via trusted partners, making the transition from design to engineering, prototyping, and marketing as seamless and efficient as possible.

She speaks internationally on the subject of “Design for a Better Future”, covering stories of sustainability, design thinking, education and human flourishing. 

Are looking to start your business or scale it by doing something you love? Click here and join Carole Issa in the Start Your Business (Leadership Activators) Facebook Group and be part of an amazing community of like-minded people from around the world who are also on a mission to go from idea to launching, to scaling their business doing something they love!

If you’ve enjoyed listening to this episode and would like to get access to more tips on leadership and communication, here are two ways you can do that, connect with me on LinkedIn where I share weekly insights, tips and strategies specifically designed for business owners and team managers who are looking to take their leadership and communication skills to a whole new level.
Or, if you’d like to have a conversation around the challenges that you’re facing in your business and your team and see how I can best help you, then click here to fill-up the contact form.

In this episode, Carole Issa interviews Imad Khairallah to discover how he created this healthy lifestyle food concept with his family.

Some key themes that she explores with Imad:

• 3’05”: How Imad moved from the world of Finance to the world of Food and Beverage
  
• 5’20”: How they brought together their family’s skill set and what they had to learn
  
• 7’17”: What motivates Imad to wake up in the morning and drive the business
  
• 9”00: What the early days looked like
  
• 13’48”: The importance of creating a social impact through business
  
• 17’30”: What’s been challenging in hiring new team members
  
• 21’10”: What were the most significant challenges when starting the business
  
• 24’10”: How he differentiated Kitchen Confidential in a crowded market
  
• 25’40”: His tips on finding the right business partners
  
• 30’55”: What changed for him when scaling his business
  
• 33;19”: What’s his advice for early-stage entrepreneurs looking to find the right business idea
  
• 37’32”: How he makes decisions
  
• 38’42”: What’s his approach when creating a new product
  
• 41’00”: One of his favorite books

If you’ve enjoyed listening to this episode and would like to get access to more tips on leadership and communication, here are two ways you can do that, connect with me on LinkedIn where I share weekly insights, tips and strategies specifically designed for business owners and team managers who are looking to take their leadership and communication skills to a whole new level.
Or, if you’d like to have a conversation around the challenges that you’re facing in your business and your team and see how I can best help you, then click here to fill-up the contact form.

In this first part, Carole Issa interviews Dora and Majid to discover how they successfully created a family business, Arnaoon Village, and made the impossible possible.

Some key themes that Carole explores with Dora and Majid:

- 1'34": How Dora and Majid define Arnaoon Village

- 3'25": Majid reveals how he left school at the age of 12 and how his mindset got him where he is today

- 5'34": How Dora's background in education contributed to the success of Arnaoon

- 10'25": What is the way to make a dream come true in business

- 15'03": How to succeed in a family business

- 19'41": How Majid brings logic and Dora intuition in the decision-making process

- 24'39": What does 'success' really mean 

- 27'56": The challenges that Dora and Majid faced in their business

And so much more than that.

Are looking to start your business or scale it by doing something you love? Click here and join Carole Issa in the Start Your Business (Leadership Activators) Facebook Group and be part of an amazing community of like-minded people from around the world who are also on a mission to go from idea to launching, to scaling their business doing something they love!

If you enjoyed this inspirational clip with Nadiya Dragan El-Chiti, then you might be interested to listen to Episode 4 of the Leadership Activators podcast where Carole Issa dives deep into how Nadiya led the way by empowering mothers through breastfeeding.

Are looking to start your business or scale it by doing something you love? Click here and join Carole Issa in the Start Your Business (Leadership Activators) Facebook Group and be part of an amazing community of like-minded people from around the world who are also on a mission to go from idea to launching, to scaling their business doing something they love!

Some of the key themes Carole covers with Nadiya Dragan El-Chiti:

-  1’34”: What is a breastfeeding professional

- 6'39": What drove her to become a breastfeeding professional

- 14'09": The biggest challenges she faced and how she overcame them

- 17'52": How she overcame the fear of public speaking

- 21'13": How she turns a wall into a door

- 38'42": How she deals with conflict

- 45'35": The people who had the biggest influence in her life

- 48'46": The meaning of the word ‘Leadership’ to her

- 52'36": Time management as a mum with 3 kids

And so much more than that…

Are looking to start your business or scale it by doing something you love? Click here and join Carole Issa in the Start Your Business (Leadership Activators) Facebook Group and be part of an amazing community of like-minded people from around the world who are also on a mission to go from idea to launching, to scaling their business doing something they love!

Carole Issa interviews Samer to discover his philosophy and thinking behind creating and leading his business Eshmoon in the very challenging market of Beirut Lebanon. This episode is the second part of the conversation (Check Episode #1 for the first part). With no formal business education, Samer Tutunji goes from being a chemist and a yoga teacher to successfully creating and leading his business Eshmoon. 

Some key questions Carole asks:

- 0’40": What were the lessons learned from his mentors and how they helped him succeed in his business?

- 8’02”: What's his understanding of unconditional love and how important it is in business?

- 12’18": How to deal with your weaknesses?

- 16’10”: How he discovered his dark side and what he did about it?

- 26’36”: What's his routine and what it brings to his life and business?

- 29’32”: Samer throws a 30-day challenge to the listeners. You definitely want to check this one out!

- 35’53”: Why and how he revolutionized the way chemistry was taught at his school?

- 43’03”: What's the book that Samer recommends and why?

More about Eshmoon

Eshmoon is a brand of healthy and Holistic products made from natural and organic ingredients founded in 2012 by Samer Tutunji chemist cook and yoga teacher. In 2018 Eshmoon Holistics won the second position in the Brilliant Lebanese Awards for the title of business of the year. Famous for its healthy chocolate truffles spreads and tablets, Eshmoon has a variety of culinary products ranging from cereals to nut butters and coffee. Distributing in health and food stores in Lebanon, Eshmoon is starting to export its products to international markets like the UK, Canada, and UAE.

Are looking to start your business or scale it by doing something you love? Click here and join Carole Issa in the Start Your Business (Leadership Activators) Facebook Group and be part of an amazing community of like-minded people from around the world who are also on a mission to go from idea to launching, to scaling their business doing something they love!

If you enjoyed this inspirational clip with Samer Tutunji, then you might be interested to listen to Episode One of the Leadership Activators podcast where Carole Issa dives deep into how to build and lead a successful business in challenging environments.

If you’ve enjoyed listening to this episode and would like to get access to more tips on leadership and communication, here are two ways you can do that, connect with me on LinkedIn where I share weekly insights, tips and strategies specifically designed for business owners and team managers who are looking to take their leadership and communication skills to a whole new level.
Or, if you’d like to have a conversation around the challenges that you’re facing in your business and your team and see how I can best help you, then click here to fill-up the contact form.

With no formal business education, Samer Tutunji goes from being a chemist and a yoga teacher to successfully creating and leading his business Eshmoon. In this first part, Carole Issa interviews Samer to discover his philosophy and thinking behind creating and leading his business Eshmoon in the very challenging market of Beirut Lebanon.

Some key questions Carole asks:

- 1'13": Where the idea of starting Eshmoon came from

- 3'08": Why for Samer Eshmoon is not a business and how does this approach contribute to the success of Eshmoon

- 10'28": What were the main challenges that Samer faced when first starting his business and how he overcame those challenges

- 15'57": How Samer conquered his fear of selling

- 19'45": How important was yoga for him to succeed in creating and running Eshmoon

- 26'04": Why Samer barely reads the CV when recruiting new team members and where his focus goes instead

- 33'37": What’s Samer’s secret behind creating successful products

And so much more than that

More about Eshmoon

Eshmoon is a brand of healthy and Holistic products made from natural and organic ingredients founded in 2012 by Samer Tutunji chemist cook and yoga teacher. In 2018 Eshmoon Holistics won second position in the Brilliant Lebanese Awards for title of business of the year. Famous for its healthy chocolate truffles spreads and tablets, Eshmoon has a variety of culinary products ranging from cereals to nut butters and coffee. Distributing in health and food stores in Lebanon, Eshmoon is starting to export its products to international markets like UK, Canada and UAE.

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