Stop, Drop & Scroll

It's time to rant and rave over such social media topics as LinkedIn's dull content, TikTok's scary accurate algorithm, and people you knew from high school making Facebook unbearable.

I'll be ranking my best to worst platforms and discussing the dirty details on all of them. No one is safe!

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My Instagram: https://www.instagram.com/getsocialwithleda/ 

My Cat's Instagram: https://www.instagram.com/ichigothekitty/ 

My Twitter: https://twitter.com/GetSocialwLeda 

Intro & Outro music - "Kindred" by Odiussy

The influencer whose vlogs you watch, the celeb whose Instagram stories you follow... these are examples of parasocial relationships. These types of relationships are like no other because they aren't completely one-sided, but they're definitely not balanced either. As our world becomes more virtual and we connect with each other on different social media platforms, parasocial relationships continue to become more important. We need to explore what that means for us as both consumers and creators.

My friend Natasha Wadlington joins me as we define what parasocial relationships are, the research that currently exists and the way it manifests itself in our digital culture. We discuss some of the awesome things and not-so-awesome pitfalls associated with these types of relationships. 

Research cited in this episode:

Can sharing personal details on social media go TOO FAR? How about posting bikini photos to your Instagram account? 😎

On today's episode Branding expert Iris Shalev and I discuss sharing personal stories, like mental health struggles for example, with our audience. Is it inappropriate to post things like these on a business account or can we help to change societal misconceptions by posting about them?

Find our more about Iris and her branding work: https://irisshalev.com/ 

Follow Iris on Instagram! https://www.instagram.com/heyirisshalev/

Intro & Outro music - "Flourish" by Odiussy

I turned 32 in August and I feel like my journey is JUST BEGINNING.

Would you believe that at age 27, I thought I missed the boat for success and settled in where I was?

Most of the time I didn't think I was good enough.

I think it's important to share my story because I used to think there were people that were just meant to be entrepreneurs.

You know, people that didn't flunk out of college classes, extroverted party people and definitely not depressed or anxious ones.

Definitely not someone like me!

I've been riding this wave of entrepreneurship, hanging on, fearing for my life most of the way... but I'm doing it!

Mentioned in this episode:

Building a Storybrand by Donald Miller

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Today I reflect on everything I've learned as a newbie marketer so far and how technology like Facebook Pixel and GoogleAdWords have taken the ability to target a specific audience to the next level. I talk through my realization of how this new technology could potentially be exploited to manipulate and misinform users... aka us.

Mentioned in this episode:

This is Marketing by Seth Godin

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What good is spending your precious time on quality content when NOBODY CLICKS ON IT.

This is why a good headline is crucial to anything you post.

In this episode, I give you my favorite tips. These are tricks of the trade I've picked up along the way when creating content for multiple social media accounts and studying the art of copywriting.

You will write better headlines by the time this episode is over, I guarantee it!

Mentioned in this episode:

Alex Cattoni of the "Copy Posse" - https://www.instagram.com/copyposse/ 

Intro & Outro music - "Flourish" by Odiussy

Have you been feeling down lately? Maybe if you started doing yoga in the morning and practicing mindfulness you'd be a happier person.

hahaha I kid I kid. This week is all about positivity... the toxic kind. It's good to be uplifting and optimistic, especially when motivating your followers, but it can veer into tone deaf or even damaging territory.

In this episode I discuss the history of the positive psychology movement and how we might've gotten to the place we're at now, bombarded with positivity culture at every turn. I also get into how it manifests itself on social media and some healthier ways to interact online.

References

Whether you recognize it or not, social media has an effect on your brain. And for those of us who spend lots of time on it, there can be adverse effects on our health, even considering the benefits it can have on our lives in regards to business and relationships.

Today I am joined by Catarina Page, a mindset strategist and boundaries expert, who shares with us her wisdom on ways to care for your mental health while still being an active user of social media apps.

Catarina Page

Today the ultimate Gen-Z kid, my baby sister, is back for a heated debate.

We dive into the many arguments for and against the current culture of calling out celebs, influencers, and regular folks. Are we really keeping them accountable, or is it just bullying?

In the pro calling people out corner we have... myself, an SJW, a keyboard warrior, and a millenial.

In the anti-cancel culture corner we have... my little sister Itzel, high school senior and Gen-Z kid who's sick of toxic call-out culture on social media.

Who's ultimately right about this? Let's find out. 

In this episode, we reference:

I've always wondered about the challenges of marketing when faced with a societal stigma. 

On this episode, my guest is Argelia Martinez, a Chicago-born and raised managing director for strategic marketing communications firm Hausworth & Co.

First, she tells me about her current project, promoting the census to communities that have mistrust of government institutions and how her firm partners with community leaders in order to get more minorities to fill it out.

And in the second half of the show, we discuss her work in the legalization of cannabis in Illinois, a substance with a stigma surrounding it that we all know too well.

I think this episode might clear up some misconceptions on both of these topics!

Intro & Outro music - "Flourish" by Odiussy

On this epsiode, my guest is 4th year PhD student Whitney Stevens-Sostre. We discuss her unique experience as someone who identifies as both black and Latinx and how it has affected her career trajectory as an aspiring tenured professor. Whitney also shares her thoughts on how non-black people can help dismantle the current systems that are causing barriers to entry for minority students.

I feel like most aspiring entrepreneurs OVER-PREPARE before putting their work out into the world. I'd like to argue that it's pointless.

In this episode, I explore the idea that putting too much of the work in before you launch is not effective. Mistakes and failures are necessary and welcome in the world of business.

I also reveal my social media crush on the team over at Krave Beauty, who does great work on their socials keeping their audience engaged and staying true to their brand.

Today my little sister, high school senior Itzel, joins me to discuss the ethics surrounding Youtube family vloggers that profit off of their children's screentime. We discuss the history of legal regulations in the film industry and how similar laws might apply to Youtubers in the future. Itzel also gives me a child's take on the Stauffer adoption fiasco.

Support:

Reclaim the Block

Have you ever wondered who places buttons on a webpage or app? Believe it or not, this is practically a science! On this week's episode, I interview UX Designer, Mayra Martinez!

We discuss: Mayra's career trajectory, designing your website in a way that gets more conversions, Dark UX Design (!!!) and more.

Latinas in Tech

Contrary to popular belief, you can (and should) turn down clients! In today's episode, I talk about why I'm not overly cautious about what I say on my business page. If a potential client sees something I say and decides against working with me, it was probably for the best! 

In this week's book segment, I discuss the "Power of Vulnerability" and why I view my sensitivity as a strength (even in my business).

Intro & Outro music - "Flourish" by Odiussy

Doesn't it seem like the world of business and marketing was created for extroverts? So where do introverts fit in? In an era where the role of the remote worker is being revisited and reexamined, introverts are finally getting their moment to prove the strengths we bring to the table.

The book I mention in the second half:

Third Culture Kids 3rd Edition: The Experience of Growing Up Among Worlds

Intro & Outro music - "Flourish" by Odiussy

Mental health and wellness are in... hustle culture is out! Listen to me rant and fully explain my beef with the corny world of rise and grind.

Intro and Outro Music - "Flourish" by Odiussy