Unfiltered

Think that it's impossible to make $100,000 or more in the first year of your coaching or service-based business? Think again, girl! Listen to my step-by-step breakdown in this podcast episode - I think you'll be pleasantly surprised how easy and doable it is.

Do you believe it's possible to sell your next big-ticket package - hell, maybe your biggest ever - in the next 7 days? Exciting news: It is! Listen to this week's episode where I break down exactly how to do it without anything standing in your way.

Today's guest, Azriel Ratz is the Founder & CEO of Ratz Pack Media, an agency that specializes in advertising high ticket products for B2B, SaaS, online publishing, app-based companies. His expertise in Facebook ads is proven by his excellent track record of generating an average return of 500% on ad investment. He’s here today to share his Facebook Ads hacks and strategies for unstoppable success, so if you are looking to crush it with Facebook Ads, definitely take notes during this episode!

In this week's episode, we have a very special guest: The one and only Carey Bentley, Co-Founder of Lifehack Method. Her mission is to help her clients design lifestyles filled with personal freedom. Her team has shown over 50,000 professionals the techniques they need to be maximally effective at work and in their personal lives, saving hundreds of thousands of hours and creating millions more in revenue for their clients.

A former brand manager in the CPG space, Carey is a 9-5’er turned millennial entrepreneur. After a decades-long battle with a stress-related illness, she regained her health by redesigning her life around the lifehacking principles she now shares around the world.

Today Carey and her family live a nomadic lifestyle, living in countries around the globe.

David Siteman Garland is the founder & creator of The Rise To The Top & Create Awesome Online Courses as well as the co-founder of Coursecats software. David’s programs help people turn their passion, expertise & personality into successful online courses and digital programs.

The Rise To The Top’s featured program Create Awesome Online Courses has over 5,000 students in over 100 countries who have created successful courses on everything from baby sleep training to clarinet lessons for adults.

David lives in St. Louis, Missouri with his wife and two kids. He is an extremely passionate slow pitch softball player (and team manager) and a sports & fitness fanatic. He has been featured in numerous media outlets from Forbes to Inc. Magazine (including #938 on the 2017 Inc. 5000 list of fastest growing privately held companies) and is the author of two books.

"Wait, didn't you already interview Mike on the podcast, Lena?"

Yes, I did!

But this week, I got to interview Mike again! This time on Facebook Live. I wasn't planning on turning it into a podcast episode, but the conversation was so value-packed and different from our previous episode that I had to share.  Trust me, if you missed this on Facebook, you're going to love it. 

This podcast episode is all about managing the drama that’s probably running rampant right now in your head. Specifically, money drama.

I'm breaking down the 4 subconscious (and optional) stories entrepreneurs are telling themselves right now that are preventing them from making sales, halting your growth, and keeping you stuck. 

There are 3 strategies that most new coaches and service providers use to get leads and clients. But right now, especially in the midst of Corona, they're completely futile and won't yield results. In this episode, I break down what will work, and why you should join the Profit Principles Mastermind today.

✅ AVAILABLE THIS WEEK ONLY:

Mike Michalowicz is the author of Profit First, Clockwork, Surge, The Pumpkin Plan, and his newest release Fix This Next. By his 35th birthday, Mike had founded and sold two companies - one to private equity and another to a Fortune 500. Today he is running his third multi-million dollar venture, Profit First Professionals. Mike is a former small business columnist for The Wall Street Journal and the former business makeover specialist on MSNBC. Over the years, Mike has traveled the globe speaking with thousands of entrepreneurs, and is here today to share the best of what he has learned.

You know when you're on a sales call and your prospect starts laying out their objections - and you're worried that responding to them will sound argumentative (and will cause you to lose the sale)? 

We've all been there. But it's time to debunk that myth once and for all with today's guest, Paloma Lev. 

Paloma Lev is a sales trainer who's known for helping Coaches, Consultants, Experts & Influencers Sell with Badass Confidence. With 9+ years of teaching the art of persuasion, she uses her signature system The Conviction Method to she's helped her clients close deals between 3-38K and wants to help YOU close your BIGGEST high ticket client yet, transforming you from Scared As Hell to Sales Call Genius.

Not only have I been a content creator for years, but I've also made a conscious effort to collaborate with entrepreneurs who are performing at a much higher level than me. And in that time, I've come to identify certain thought patterns that all of these highly successful content creators live their lives by, and run their content calendars by.

If you are also on a mission to become a content extraordinaire, or as one of my private clients recently called it, a Contentasour, you have to make these 5 insanely important mindset shifts before doing anything else.

Online entrepreneurs digest so much content that it could make your eyeballs bleed. Webinars. YouTube videos. Facebook Lives. Cheat-sheets and checklists. Blog posts. The list is literally endless.

But when it comes to your own brand, your engagement, and your sales, you have no idea how to make content work for you. Amiright?

Sure - you might post once per week, write an email to your small list and go Live when you're having a good hair day. But when it comes to confidently strategizing, creating and executing on a bullet-proof yearly content calendar that actually inspires action within your ideal customers - you're at a loss.​

Most people are stuck in this content dilemma but don't know how to articulate it, let alone solve it.

And so the cycle continues of posting content, hoping it impacts someone somewhere, but without any clear methodology, purpose, or proven framework to ensure that it actually drives conversions.

So, today I’m sharing with you 5 Hacks That Will Make Your Content Marketing Way More Effective in 2020...and they’re different than what you’re thinking.

In today's podcast episode, I am sharing a secret skill that separates 6 and 7 entrepreneurs from everyone else. And without this core shift, it's nearly impossible to grow your business.

In this podcast episode, I teach you how to master one of the most important skills of your life: managing your mind. Get ready to learn how to identify thoughts that simply aren't serving you, eliminate useless stories that are driving your behavior, choose your emotions, and generate massively better results.

Ranked by Inc. Magazine as #1 of the “Top 27 Female Entrepreneurs Changing the World in 2017” and one of the “Top 40 Millennials To Follow in 2018″, Jules Schroeder is a musician and visionary on a mission to inspire people to create a life by their own design.

With this vision, Jules created Unconventional Life, a Forbes column and top-ranked podcast for entrepreneurs that features the stories of millennials living from this new paradigm. Unconventional Life has reached millions of people from over seventy-five different countries and has become a global community of like-minded entrepreneurs, influencers, creatives, and thought leaders. Jules herself has always been multi-passionate as an avid cross fitter, yoga teacher, musician and singer, writer, avid traveler and overall life enthusiast.

Daniele Driusso is the powerhouse voice and leadership coach behind the Unleash Your Voice podcast. Beginning her career in acting and special fx makeup, Dani has leveraged her skills into teaching women how to own their extra, turn the volume up on who they are and unapologetically pursue their dreams. Her upcoming book Get Off Your A$$ & Into Your Life is a ‘not yo mama’s’ approach to self-discovery that allows you to actually live your most fully expressed life right now, in the moment, in real-time. Her approach to her work is infused with play, power, and a bold desire to be heard. Her mantra “You’re fabulous, stop being so secretive about it” has become a war-cry to her clients and students who continue to get their heart-centered work to the world around them through intentional marketing, and unshakable confidence.

Learn more about Dani here:

Getting organic traffic to your site is not an easy feat - until you listen to this episode with expert content creator, SEO expert and online entrepreneur, Taylor Croonquist. Taylor breaks down the exact step-by-step process you need to follow to hack endless free organic traffic no matter what niche you're in.

If you've wondered when you'll finally feel financially secure in your business, how much you should be making to feel stable, and how to stop stressing about it, listen to this tangible approach to feeling 100% confident in your business, no matter where you are right now. 

Nik Robbins built a 7 figure agency in 10 months and is now over the 3 million dollar mark with 18 employees in just 3 years. He has coached hundreds of agency owners from 0-6 figures and few at the 7 figure range. 

Nik comes from a background of drug and alcohol abuse and completely transformed his life by studying personal development and being a student of sales and marketing. 

Have you wanted to start an agency or grow the one you currently have? Listen to this episode for Nik's hacks for reaching quick results.

On this episode, we interview Kara Loewentheil, a Master Certified Coach with a B.A. from Yale and J.D. from Harvard Law. In the last three years after pivoting from a legal career, she has grown her life coaching business from 0 to 7 figures. She's the host of the iTunes top-rated self-help podcast Unf*ck Your Brain which has been downloaded over 5M times, and she has been featured in outlets like Marie Claire, Mind Body Green, MSN.com, and The Huffington Post. Kara lives in New York City.

Shaan Patel is the Founder of Prep Expert, the nation’s fastest growing test preparation provider.  Shaan has published nearly 10 books, including some #1 bestsellers on Amazon for SAT & ACT Prep and just published his first self-improvement book, Self-Made Success. He also recently appeared on ABC’s Shark Tank and closed a deal with billionaire Mark Cuban.

Want to finally learn how to create video content that converts? Then you have to check out this episode with special guest, Sivan Felder. 

Sivan is the Head of Video Marketing at Two Heads Consulting. With over a decade of video marketing and production experience, she now transforms companies into influential brand leaders using video content.

Her work has won awards, been featured in viral video campaigns, and reached audiences all over the world. As a former U.S. citizen who immigrated to Israel in her 20’s, she is now one of the leading voices in Israel’s video marketing space. 

In addition to her consulting work, Sivan delivers her unique experience and perspective to companies throughout Israel and the US, giving practical, hands-on workshops. Her goal is to educate companies on how to harness the power of video to establish magnetic and everlasting global brands. 

Website: twoheadsil.com

Interested in building an ads agency or learning how Facebook Ads can help your business? Then this is the episode for you. 

David Schloss is an online entrepreneur who began marketing in 2007 from his college apartment. 

Over the years, he has helped hundreds of businesses improve their website traffic, customer acquisition, and revenue using social advertising. 

His business, Convert ROI, enables businesses to succeed by taking complicated social ad plans and seamlessly turning them into easy-to-follow revenue producing campaigns. He manages over $2.5mil per month in paid advertising via Facebook and Instagram.
He was been rated as one of the top “Experts to Watch” by Forbes Magazine, has been featured on Entrepreneur.com, Business Insider, The Huffington Post, and been interviewed on various podcasts and web shows around the topic of social advertising. 

It's time to stop avoiding your business data and use it to understand more, earn more, and grow more. On this episode, Meaghan breaks down exactly how your business, regardless of size, can be making smarter profit-driven business decisions with the help of clear & accurate analytics. 

Meaghan Connell is the Co-Founder of Praxis Metrics, an outsourced data and analytics agency, and is an expert in reducing resource waste by capitalizing on information intelligence.

An international speaker, Meaghan has spoken in over 22 countries to organizations like Loblaw, NBC Universal, and DigitalMarketer on the power of data to drive human behavior.

She has been featured in dozens of online and print media, she is both NLP and Domo certified, and last but not least, she sits on the board of directors for Apeiron Society of Human Performance.

Meaghan is the example of eliminating resource waste and optimizing your personal performance through knowledge, information and data.

At the end of the episode, Meaghan invites you to join her popular UTM Training Course and offers a 50% discount code for all Unfiltered listeners. 

Ever feel STUCK when it comes to making important decisions in your business? Here's the step-by-step process to making confident, clear and quick decisions in your business. 

This episode is for the entrepreneurs who have been working at their business for a few months..maybe 6 months...maybe a year.

Giving it everything you have - your full attention, your creative energy, their whole-hearted belief...

But when you look at all you've created...sales funnels...content...traffic systems...a beautiful website...

You still find yourself saying "It's not working".

Here's what it really means, and what to do about it. 

You know when you're scrolling through that Facebook group...

Or looking at someone's testimonial page...

Or stalking some big entrepreneur on Instagram...

And you find yourself wondering "Why the hell don't I have these results?! What am I missing? Why is this so freakin' hard, but they make it seem so easy?"

But then, you burry that idea deep down and never admit it to anyone...

Because that would, well, make you look sorta lame.

So instead, you just keep showing up. Sharing content. Pitching people you think would be a good fit for your offers. Occasionally hijacking someone else's Facebook group in hopes of it getting attention. Making random edits to your website.

But deep down...doubting.

So, I'm gonna give it to your straight. This is what you're missing. Cause I'm sick and tired of everyone keeping this stuff a secret!

If you actually want to be one of those success stories that makes $10,000 + every month, here's what you need, BS-free.

Do you ever feel like the concept of  "word of mouth" in business makes sense to you, but in reality, you have no idea how to make it happen? How the heck are you supposed to systemetize or scale referrals? That's what we break down in this episode. 

This week, I returned from Greece with my Mastermind. Listen to the 3 success principles I took away from the experience.

Struggling to generate sales in your service-based business? Listen to the easy 3-step process to accelerate the process and enroll dream clients in your vision.