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The Influence Hacker Podcast

The Influence Hacker Podcast

By John Lenker, Kevin deLaplante, Matt O'Leary
The IHP explores an influence-focused, effective, more ethical vision for 21st century marketing.
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IHP 005 | Experience Design Success Formula with John Lenker
Experience design is the heart of effective marketing, but our execution in the marketing industry isn’t keeping up with the technological advancements in the field. In this episode, we interview our very own John Lenker about his unique perspective on experience design grounded in his background working on elearning for top companies like IBM and Chrysler. By learning how people learn and applying a philosophy of personalization at scale to our marketing efforts, businesses and marketers can maximize their influence. Elden Ring, Plinko from the Price is Right, and bad first dates are also mentioned! John’s book “Train of Thoughts: Designing the Effective Web Experience” is available now on Amazon. For a deeper dive into the concepts we’ve discussed, check out the Influence Hacker Journal on Medium, written by John Lenker & Kevin deLaplante.
32:02
May 26, 2022
IHP 004 | Marketing in Medical Alley with Frank Jaskulke
Medical Alley is the Silicon Valley of healthcare. How can a new company in an endlessly complicated and regulated industry like medicine grow like crazy while keeping the end user/patient's interests first? Head of Medical Alley Starts, Frank Jaskulke, shares his insight from years of experience working with the world's biggest medical companies and the industry's hottest new names. For a deeper dive into the concepts discussed in this episode, check out the Influence Hacker Journal on Medium, written by John Lenker & Kevin deLaplante.
32:59
February 15, 2022
IHP 003 | How To Elevate An Industry with Todd Crawford
Partnership marketing magnate Todd Crawford shares the secret sauce behind his multi-million dollar company’s initial growth and sustained success. Learn about the “partnership economy,” and how big business can be ethical business. For a deeper dive into the concepts discussed in this episode, check out the Influence Hacker Journal on Medium, written by John Lenker & Kevin deLaplante.
40:01
February 01, 2022
IHP 002 | Marketing vs. Propaganda with Dr. Robert Lustig
Leading public health authority and New York Times bestselling author Robert Lustig M.D. outlines the history of lies from the American sugar industry and corporate America’s usurpation over the consumer. This marks our look at a generational campaign to, as Lustig says, “hack the American mind”. For a deeper dive into the concepts discussed in this episode, check out the Influence Hacker Journal on Medium, written by John Lenker & Kevin deLaplante.
43:46
January 18, 2022
IHP 001 | The Marketing Paradox
83% of marketing messages are blocked or tuned out, but many marketers keep dialing up their efforts, pushing spammy, deceptive, and even predatory ploys down our throats. Marketers are the source of the information pollution, but ironically, they must also be the solution. Host Matt O’Leary is joined by marketing expert John Lenker and philosopher Kevin deLaplante to chart a path forward. For a deeper dive into the concepts discussed in this episode, check out the Influence Hacker Journal on Medium, written by John Lenker & Kevin deLaplante.
32:29
January 01, 2022