The Influence Hacker Podcast

Experience design is the heart of effective marketing, but our execution in the marketing industry isn’t keeping up with the technological advancements in the field. In this episode, we interview our very own John Lenker about his unique perspective on experience design grounded in his background working on elearning for top companies like IBM and Chrysler. By learning how people learn and applying a philosophy of personalization at scale to our marketing efforts, businesses and marketers can maximize their influence. Elden Ring, Plinko from the Price is Right, and bad first dates are also mentioned!

Medical Alley is the Silicon Valley of healthcare. How can a new company in an endlessly complicated and regulated industry like medicine grow like crazy while keeping the end user/patient's interests first? Head of Medical Alley Starts, Frank Jaskulke, shares his insight from years of experience working with the world's biggest medical companies and the industry's hottest new names.

Partnership marketing magnate Todd Crawford shares the secret sauce behind his multi-million dollar company’s initial growth and sustained success. Learn about the “partnership economy,” and how big business can be ethical business.

Leading public health authority and New York Times bestselling author Robert Lustig M.D. outlines the history of lies from the American sugar industry and corporate America’s usurpation over the consumer. This marks our look at a generational campaign to, as Lustig says, “hack the American mind”.