Leonie Dawson Refuses To Be Categorised
By Leonie Dawson
Leonie Dawson Refuses To Be CategorisedApr 01, 2021
193. How Leonie's Million Dollar Business Began
Today, me and my darlingest co-host Madi Beaufort kicked off the episode with a very very professional jam sesh (Madi got the moves!💃). We don’t miss a beat delving deep into my early years as a creative entrepreneur.
If you’re a hottie who dreams of having a wildly successful creative business but you’re afraid to take action, this episode is for YOU!
- How I built a successful business while being a new mum.
- Trying out new shit. (belly dancing, women's retreats, and more)
- Working with a large team is not for me.
- Struggles with postpartum depression.
- How I was determined to be a successful, rich artist hottie and what it took to get there
- Growing up and setting boundaries with my family.
I can’t wait to share with you! And for the love of all things Taylor Swift, let me know what you think in the comments!!!
Grab my FREE workshop Cash Crunch here. Watch, listen or read this podcast episode here.
ENJOY!!!!
Big love,
Leonie
193. How Leonie's Million Dollar Business Began
Today, me and my darlingest co-host Madi Beaufort kicked off the episode with a very very professional jam sesh (Madi got the moves!💃). We don’t miss a beat delving deep into my early years as a creative entrepreneur.
If you’re a hottie who dreams of having a wildly successful creative business but you’re afraid to take action, this episode is for YOU!
- How I built a successful business while being a new mum.
- Trying out new shit. (belly dancing, women's retreats, and more)
- Working with a large team is not for me.
- Struggles with postpartum depression.
- How I was determined to be a successful, rich artist hottie and what it took to get there
- Growing up and setting boundaries with my family.
I can’t wait to share with you! And for the love of all things Taylor Swift, let me know what you think in the comments!!!
Grab my FREE workshop Cash Crunch here. Watch, listen or read this podcast episode here.
ENJOY!!!!
Big love,
Leonie
192. Leonie's origin story!
Pooky bears,
Today, I share my origin story.
Who was Leonie before the successful multimillion dollar business? Before the blog? Before I was a Dawson with a gorgeous hubby and two incredible mermaid daughters? Before the ADHD/ASD diagnosis? Origin Story and Heartwarming Moments 0:03
Mother Gail and Mrs. Gail (Being trolled) 3:50
My small town childhood and family 5:44
Family Inbreeding 8:15
Personal Journey and Career Aspirations 9:46
Childhood Ambitions and Relationships 12:36
My career goals in art
Adventures with Boarding School 16:18
Decision to Pursue Business
My Life Journey 20:09
Leonie's Childhood and Family Dynamics
Meeting and Falling in Love with Chris
A Dawson Love Story 28:50
Career Journey and Political Experiences 32:48
Working in Parliament House
Prime Minister goals
Watch, read, or listen to this episode here: https://leoniedawson.com/my-origin-story
191. A New Era
Welcome to a new era of my podcast: Leonie Dawson Refuses to Be Categorised!!! *cues the confetti* To kick off this season, I’m joined by my dearest friend and extraordinary artist, Madison (Madi) Beaufort.Get ready for swoony friendship stories, cowgirl noises, epic singing, and sharing the biggest mistakes I’ve ever made.*SPOILER ALERT* My first mistake of the season happens on this episode! You’re in for a wild ride, babes!
Introducing a New Era of the Podcast 0:00
New season and format of the podcast
Madi and Leonie: a friendship love story 2:42
Mongolia and a Long Way Home 4:53
Shared Dreams 5:45
Leonie, the cowgirl 6:04
Learning from Mentors 7:05
Age gaps 7:06
Business mentoring 9:36
Leonie’s Biggest Mistakes 10:49
$100,000 in missing revenue 11:00
The public book review 12:01
The smoothie incident 15:09
190: How I've Sold Over $10 Million in E-courses
Workshop on Selling E-Courses 0:00
Embracing Teaching and Marketing 12:18
- Business and marketing strategies
Deadline Marketing and Tech Recommendations 24:01
- Tech tools and platforms for e-course creation
- Using Tech and Boundaries for Business Success
Embracing Online Learning and E-Course Creation 32:27
Overview of Brilliant Biz & Life Academy 36:12
- Marketing strategies for e-courses
- Tech and tools for creating and selling e-courses
- Financial management and money mindset
Procreate, Academy, and Art 52:06
Social Causes and E-Course Success 57:06
- Creating Overflow and Abundance in Business
- Importance of Preserving Land for Ecosystems
Embracing Teaching and Marketing 1:12:06
Tips for Successful E-Course Marketing 1:23:57
Selling and Creating E-Courses 1:32:14
Overview of Academy Offerings 1:40:07
Discussion on Digital Art, Business Courses, and Networking 1:51:54
Sharing Success Stories and E-Course Workshop 1:56:36
- Supporting Social Causes and Charities
- Online learning and education
Overcoming Imposter Syndrome and Embracing Teaching 2:11:40
Strategies for Successful E-Course Marketing and Boundaries 2:23:45
Selling E-Courses and Creating Online Learning Programs 2:32:02
https://leoniedawson.com/10million-ecourses-sold
189: How to Sell from the Heart: Lessons from Over $13 Million in Sales
Join Zeets and I in a fun Webinar to Podcast Episode!
- Workshop Introduction and Sales Philosophy0:02
- Selling from the heart
- Importance of Self-Care and Sustainable Business Practices4:55
- Mindset and Motivation12:48
- Overcoming mindset blocks in sales
- Effective Marketing Strategy16:24
- Sharing Your Gifts with the World19:52
- Empathy and Confidence in Sales and Business21:49
- Empathy and understanding in sales and marketing
- The value of abundance and redirecting resources
- Importance of Marketing and Copywriting26:21
- SalesStar Program and Life Academy Overview30:33
- Importance of marketing and copywriting skills
- Guest Experts and Academy Feedback37:57
188: Behind the Scenes of a Multi-Millionaire's Finances
Join me for behind-the-scenes look at my finances! We got super in-depth during this live event. I go over some super good questions from attendees, and of course, my right-hand goblin Zita joins in for a beat as well. ENJOY!
- Leonie's Money Workshop Introduction0:00
- Financial Literacy and Empowerment
- Business Structure and Money Management
- Lifestyle and Priorities8:21
- Lifestyle and Work-Life Balance
- Diversifying Income Streams and Investments12:30
- Investment Portfolio and Ethical Funds16:03
- Understanding Managed Funds and Ethical Investing19:24
- Retirement Goals and Financial Planning23:28
- Retirement Goals and Philanthropy
- Personal Background and Aspirations26:57
- Financial Planning and Company Structures29:15
- Income Streams and Investments
- Charitable Donations and Support34:16
- Overview of Money Management and Business Growth Resources37:53
https://leoniedawson.com/multimillionaire-finances/
187: GOSSIP
You heard it here first. Middle aged first pash sesh spotted in the wild!
https://leoniedawson.com/gossip-2/
186: Why I don’t read the news anymore
185: Car talk
184: New Year, Old Me
My QUEENS, My Loves, My Friends,
I just wanted to take a few minutes to share what I'm thinking of & feeling as we enter into the new year. About life. About goals. About doing shit my OWN way!
Because - how else would I do them???
Exactly.
HAPPY NEW YEAR, hotties!!!!
https://leoniedawson.com/new-year-old-me/
183: The Christmas Season
My friends,
We are in the final throws before we lead up to Christmas!
I'm feeling very very grateful for SO many things, like a swanky cinema outing with family, the miraculous work of osteopathy, and so much MORE!
Wanna come along and listen? HOHOHO! Hop in!
https://leoniedawson.com/christmas-season/
182: Four minutes before spa party
Lovebugs,
I'm on my way to go to a spa day with my beautiful business mastermind sisters who live locally.
I feel like it's been freaking forever!!!
Even though I'm in the smack bang middle of a launch, and everything is SUPER busy - I could not miss this day with my goddesses.
Massages, and sitting in the hot tub, and laughing....YES, PLEASE!
https://leoniedawson.com/four-minutes-before-spa-party/
181. Q&A: Creating eCourses, Marketing, & Publishing Workbooks
It's that time again!!! Me & my delightful part time assistant/full time troll Zita answered some of your burning questions about creating eCourses, marketing & publishing workbooks!
Some of the topics we covered:
🦄 Market research & intuition in business decisions
📚 Self publishing vs. publishing (and the major mistakes we made)
⚖️ Balancing creativity and business
📹 Tips for starting a YouTube channel
💖 Prioritising & finishing projects
and more!
180. Q&A: Productivity, Routines & Building Memberships
Me & my delightful part time assistant/full time troll Zita answered some of your burning questions about productivity, work routines, membership building, and delegation!
Some of the questions we answered:
⏰ How do you make decisions on what tasks to work on and when to stop working on them?
🏠 How do you stay focused on tasks as a work-from-home entrepreneur?
➡️ What activities should I focus on to start selling and move my business forward?
🌟 What are your top three tips for building a membership?
💌 How did you build such a huge email list?
and more!
179: 5 Business Changes We've Made This Year
Me & my wonderful part time assistant/full time troll Zita had a spontaneous livestream to share about five changes we've made this year in business that have been really helpful.
We talked about:
➡️ our new weekly ritual which has been hugely helpful
💲 why I'm changing my prices
👯♀️ how our team is changing and growing
📚 coaching and training that has helped us
🚨 why my staff had to stage an intervention on me
and more!
178: Wonky donkey
177: Car chatz
176: my doctor died
175: Pretending to be normal in the school carpark
174: My Sydney Adventure! And Ausmumpreneur!
173: life is a bit extra
172: sorting out my shit
171: Cash Crunch: How to Make & Save Money Even When Times are Tough
The RIDICULOUSLY popular FREE workshop on how to make more money & save more money even when times are tough turned into a PODCAST! WOO HOO!
If you'd like to download the companion workbooks or watch the original video recording of this workshop, just head here: https://leoniedawson.com/cashcrunch/
170: On Ageing and Midlife
Dearests,
I must tell you something.
Lately, I have been not like I used to be.
I was full of bravado and enthusiasm and courage.
And now I feel worn and dense and misty.
Let me tell you how it is now.
https://leoniedawson.com/on-ageing-and-midlife/
169: Why I No Longer Share My Family Publicly
I used to share photos and stories about my husband and kids online.
Why don't I do it anymore?
Deets inside!
www.leoniedawson.com/podcast
168: Post Natal Depression
167: Heart Centred Business Conference gossip
166: My current low self confidence
WHAT. THE FARK.
Yep, I currently have a bit of low self confidence.
In this episode, I'm going to be sharing a bit of what's happening for me internally, and how I'm going to heal it.
Also, if you want all the goodies including my presentation recording, notes and worksheets from this weekend's Heart Centred Business Conference, go to www.leoniedawson.com/heart
Big love!
L
xo
165: Shit Talk Time
You know what time it is.
www.leoniedawson.com/podcast
164: The Autistic Breakfast
Not having my stock standard breakfast each day can really fucking ruin my day.
In unrelated news, I am Autistic!
163: Walk & Talk
I don't do long school runs anymore, so I guess I'll put you in my pocket and take you for a walk instead?
Sound like a plan? Good. I thought so.
162: 24 hours left
161: Catch up over tea
160: Leonie Talks Shit, Because What Else Would She Do?
WRITE A SCRIPT? OR BULLET POINTS?
HA!
YOU ARE IN THE WRONG PLACE FOR THAT KIND OF PROFESSIONAL MALARKEY MY FRIENDS!
159: Behind the scenes of a full day videoshoot
The biggest, most ridiculous project I've done in years... and I am OBSESSED WITH IT.
Behind the scenes goss includes:
- how much it cost
- how many staff it took
- who I used for videographers, makeup & models
- how we scheduled and scripted the day.
Perfect for everyone who is a Nosy Gossip like me! Hooray!
All the photos & links here: https://leoniedawson.com/behind-the-scenes-of-a-full-day-videoshoot/
158: A biz & life update
157: My brother died. What a miracle.
I suffered a devastating loss when I was a child.
And yet, it was one of the best things that ever happened to me.
This podcast was sponsored by a pack of tissues and an overflowing bin.
156: Anxiety Releasing Meditation
A wee gift for you if you're currently feeling anxious or stressed...
some proven breathing practices to help you calm the farm and soothe the nervous system.
155: Mistakes I've Made In My Business
Want to hear some of the most hilarious and heart-breaking mistakes in my business?
Including the pretty ponies that cost me... $100,000?
(I'm not even joking!)
- Personal Reflections and Business Mistakes [6:41]
- New Laptop Vibes Update [14:22]
- Overcoming Mistakes and Technical Challenges [18:52]
- Reflections on Business Mistakes and Lessons Learned [20:53]
- Lessons Learned from Hiring and Managing a Team [27:11]
- Lessons Learned and Personal Reflections [34:24]
- Lessons Learned and Mistakes Made [39:08]
- Managing Work-Life Balance [39:24]
- Overcoming Postnatal Depression and Anxiety [45:23]
- Embracing Mistakes and Individuality [50:08]
- Dealing with ADHD and Autism in Business [51:07]
- Mistakes in Business [52:39]
All this and more in this vulnerable podcast episode.
Show notes & shit at:
154: Why I Decided To Return To Social Media
Did I lose money by marketing without social media? How will I use social media going forward? How will I stop it from sucking up my time and soul?
All this and more explored in this episode!
Show notes & images at:
www.leoniedawson.com/podcast
153: 50 Things I Did & Loved In 2022
The hard bits. The divine bits. The wonky bits. The exquisite bits. In life, business, love & more...
All the links at: https://leoniedawson.com/502022
152: 3 Monthly Review!
How much I earned, what I did... all that good stuff!
Find all the pics, links & graphs at www.leoniedawson.com/podcast
151: My next big thing!
150: A Screen Sabbatical
149. Business Success Series #9: Facebook Advertising
Head HERE for show notes and your free download!
148: Leonie talks about hard shit
Show notes: https://leoniedawson.com/hardshit/
147. Ask Leonie Anything: Tech Questions!
I sit down with my assistant Zita and we answer some delightful listener questions all about the tech, tools & software I use!
For more info, head to the companion blog post here and my tools page here.
Check out The Quirky Cup Collective for the cutest dang mugs (and more!) you ever did see!
Make sure you also have a squizz at Ollie the Chihuahua and his dad Bilvy!
146: How Much I Made In June!
photos, graphs & hotness at www.leoniedawson.com/june22
145: May Biz & Life Review! How Much I Earned & All The Big Life Things
Pictures & links over at...
www.leoniedawson.com/may22