We talk about a 25 year overnight success, protein muffins, starting with $1400, the difference between then and now when it comes to innovation, celebrating capital raises vs good business, liquidity events, and helping with regulatory.
First we hit pushups, then we talk refrigerated bars, going into business with family, positivity in the mission, building the business in Canada and now focusing on the US, the goal of going public, and helping brands advertise.
The first of its kind, we are flipping the script and Mark is being interviewed. Adam Brown from Sircle interviews Mark on how IWON started, products then vs now, what was different about running a bag company, what would his kids say about him, and the best elevator pitch for balanced nutrition.
We talk Jimmy Bars, where and why it was started, how much raised, how he nailed airports and where are they in 12 months. Also Local Demo Service, a sales and marketing company for food and beverage products.