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Let's Talk Copy | Copywriting Podcast

Let's Talk Copy | Copywriting Podcast

By Let's Talk Copy

This is the Let's Talk Copy podcast! This is where you come to learn the secrets of high-converting copy and how to launch, grow, AND scale your copywriting business. My name is Liz Slyman, and copywriting changed my life. From freelancer to award-winning agency owner, my copywriting business has allowed me to own my own time–and ultimately, my own life. I'm here to help you achieve the same freedom. So, if you're ready to do this: let's talk copy.
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Ep. 40: Digital Nomad: 5 Tips for Copywriters Living the #Vanlife
Ep. 40: Digital Nomad: 5 Tips for Copywriters Living the #Vanlife
If you’re researching how to make a living while on the road, chances are you’ve come across this whole copywriting thing and you’re taking tons of copywriting courses so that you’re ready to make an income while traveling full time. Or, maybe you’re a copywriter already, and you’re trying to figure out just exactly what you need to know to keep your copywriting business on the road to success while you’re on the road to wherever you feel like going. I’ve been digital nomad-ing off and on for the last thirteen years, and I can tell you, these five things are crucial if you want to be a copywriter on the road. -- Get the Ultimate Sales Page Kit here. -- Download "THE CIRCA METHOD" and learn my signature method for creating high-powered sales copy: Get it FREE: https://lizslyman.com/circa-method/ CONNECT WITH ME: YOUTUBE: https://www.youtube.com/channel/UCpPMFbrK2gUdSmRXqD4Uafw INSTAGRAM @LETSTALKCOPY COPYWRITING COURSES & RESOURCES: LIZSLYMAN.COM
07:59
January 30, 2023
Ep. 39: Copywriters: You Need to Upsell THIS Page to Your Clients
Ep. 39: Copywriters: You Need to Upsell THIS Page to Your Clients
Home page copy, about us pages, service and contact pages are the core pages of a website, but there’s an often forgotten piece of web copy that every single business needs, and one that you, as a copywriter, should always upsell. Upselling this page shows your clients that you understand the value of both user experience and the power this page plays in SEO. -- Get the Ultimate Sales Page Kit here. -- Download "THE CIRCA METHOD" and learn my signature method for creating high-powered sales copy: Get it FREE: https://lizslyman.com/circa-method/ CONNECT WITH ME: YOUTUBE: https://www.youtube.com/channel/UCpPMFbrK2gUdSmRXqD4Uafw INSTAGRAM @LETSTALKCOPY COPYWRITING COURSES & RESOURCES: LIZSLYMAN.COM
08:20
January 23, 2023
Ep. 38: 5 of the COOLEST service swaps I've done as a copywriter
Ep. 38: 5 of the COOLEST service swaps I've done as a copywriter
One of the coolest things about being a copywriter is that every business of every kind relies on copywriting or content writing in some form. That can, however, be a double-edged sword. One one hand, you can always find work. On the other hand, sometimes you have so much work that you don’t have time for other tasks. And time, as we all know, is your most valuable resource. There are so many things I don’t have time to do, or can’t do, and just don’t have the time to learn. Enter: service swaps. -- Get the Ultimate Sales Page Kit here. -- Download "THE CIRCA METHOD" and learn my signature method for creating high-powered sales copy: Get it FREE: https://lizslyman.com/circa-method/ CONNECT WITH ME: YOUTUBE: https://www.youtube.com/channel/UCpPMFbrK2gUdSmRXqD4Uafw INSTAGRAM @LETSTALKCOPY COPYWRITING COURSES & RESOURCES: LIZSLYMAN.COM
09:32
January 16, 2023
Ep. 37: Grow Your Copywriting Business Through Guest Blogging
Ep. 37: Grow Your Copywriting Business Through Guest Blogging
If you’re a freelance copywriter, positioning yourself as an expert is key in growing your client list. If you do it right, guest posting is a unique way to get your name in front of a virtually unlimited number of potential clients in your niche. Guest posting helps you build your personal brand, showcase your expertise, and create solid social proof. Sounds good, right? Let’s talk about how guest posting can help grow your copywriting business and how you can score publications. --- Get the Ultimate Sales Page Kit here. -- Download "THE CIRCA METHOD" and learn my signature method for creating high-powered sales copy: Get it FREE: https://lizslyman.com/circa-method/ CONNECT WITH ME: YOUTUBE: https://www.youtube.com/channel/UCpPMFbrK2gUdSmRXqD4Uafw INSTAGRAM @LETSTALKCOPY COPYWRITING COURSES & RESOURCES: LIZSLYMAN.COM
12:27
January 09, 2023
Ep. 36: Psst..THIS is the best-kept secret in portfolio building.
Ep. 36: Psst..THIS is the best-kept secret in portfolio building.
Ever wonder why some copywriters, regardless of experience, keep getting client after client and charging whatever they want to–even beginner copywriters with a minimal client list? Sure, their copy is great. That’s always the number one factor in landing copywriting clients. But what makes one great copywriter stand out over the other? It’s simple, and there’s actually science behind it.  --- Get the Ultimate Sales Page Kit here. -- Download "THE CIRCA METHOD" and learn my signature method for creating high-powered sales copy: Get it FREE: https://lizslyman.com/circa-method/ CONNECT WITH ME: YOUTUBE: https://www.youtube.com/channel/UCpPMFbrK2gUdSmRXqD4Uafw INSTAGRAM @LETSTALKCOPY COPYWRITING COURSES & RESOURCES: LIZSLYMAN.COM
08:19
January 02, 2023
Ep. 35: SEO Writing Series: Creating a SEO-Friendly Editorial Calendar
Ep. 35: SEO Writing Series: Creating a SEO-Friendly Editorial Calendar
SPECIAL THANKS to Bitsy Ann (@8itsy on IG) who requested this episode! Part 8/8 of the SEO Writing Series: Creating Your Editorial Calendar This is an 8-part series that walks you through creating high-impact content that scales the ranks of search engines and rakes in that sweet, sweet traffic. In part seven, we talk about how to create an editorial calendar that takes your audience and SEO into consideration so that your whole content cluster strategy works even better.  -- Download "THE CIRCA METHOD" and learn my signature method for creating high-powered sales copy: Get it FREE: https://lizslyman.com/circa-method/ CONNECT WITH ME: YOUTUBE: https://www.youtube.com/channel/UCpPMFbrK2gUdSmRXqD4Uafw INSTAGRAM @LETSTALKCOPY COPYWRITING COURSES & RESOURCES: LIZSLYMAN.COM
13:08
December 30, 2022
Ep: 34: SEO Writing Series: Your Pillar Content
Ep: 34: SEO Writing Series: Your Pillar Content
Part 7/8 of the SEO Writing Series: Your Pillar Content This is an 8-part series that walks you through creating high-impact content that scales the ranks of search engines and rakes in that sweet, sweet traffic. In part seven, we talk about the "pillar" part of the pillar and cluster content strategy. Let's go! -- Download "THE CIRCA METHOD" and learn my signature method for creating high-powered sales copy: Get it FREE: https://lizslyman.com/circa-method/ CONNECT WITH ME: YOUTUBE: https://www.youtube.com/channel/UCpPMFbrK2gUdSmRXqD4Uafw INSTAGRAM @LETSTALKCOPY COPYWRITING COURSES & RESOURCES: LIZSLYMAN.COM
12:42
December 13, 2022
Ep. 33: SEO Writing Series: 7 Keyword Types You Need to in Your Content Strategy
Ep. 33: SEO Writing Series: 7 Keyword Types You Need to in Your Content Strategy
Part 6/8 of the SEO Writing Series: 7 Keyword Types You Need in Your Content Strategy This is an 8-part series that walks you through creating high-impact content that scales the ranks of search engines and rakes in that sweet, sweet traffic.  In part six, we talk all about keyword types. A lot of marketers leave money on the table by not using a variety of keywords. Let's talk about the different types of keywords that can generate more traffic and result in better conversions. -- Download "THE CIRCA METHOD" and learn my signature method for creating high-powered sales copy: Get it FREE: https://lizslyman.com/circa-method/ CONNECT WITH ME: YOUTUBE: https://www.youtube.com/channel/UCpPMFbrK2gUdSmRXqD4Uafw INSTAGRAM @LETSTALKCOPY COPYWRITING COURSES & RESOURCES: LIZSLYMAN.COM
15:33
November 21, 2022
Ep. 32: SEO Writing Series: How to Find (and FILL) Content Gaps
Ep. 32: SEO Writing Series: How to Find (and FILL) Content Gaps
Part 5/8 of the SEO Writing Series: How to Find (AND FILL!) Content Gaps This is an 8-part series that walks you through creating high-impact content that scales the ranks of search engines and rakes in that sweet, sweet traffic. In part five, we talk all about content gaps. A content gap is what’s missing between what a consumer is searching for and what they find. This missing information gives businesses the opportunity to fill a gap in the market and claim their share of search engine real estate. -- Download "THE CIRCA METHOD" and learn my signature method for creating high-powered sales copy: Get it FREE: https://lizslyman.com/circa-method/ CONNECT WITH ME: YOUTUBE: https://www.youtube.com/channel/UCpPMFbrK2gUdSmRXqD4Uafw INSTAGRAM @LETSTALKCOPY COPYWRITING COURSES & RESOURCES: LIZSLYMAN.COM
15:09
November 14, 2022
Ep. 31: SEO Writing Series: How to Use Contextual Linking in Your Content
Ep. 31: SEO Writing Series: How to Use Contextual Linking in Your Content
Part 4/8 of the SEO Writing Series: How to Use Contextual Links in Your Content This is an 8-part series that walks you through creating high-impact content that scales the ranks of search engines and rakes in that sweet, sweet traffic.I In part four, we talk all about contextual linking. A contextual link strategy can be used both internally and externally and helps Google rank your content. Let’s take a deep dive into what contextual linking is and how to include contextual link building as part of your SEO content writing strategy. -- Download "THE CIRCA METHOD" and learn my signature method for creating high-powered sales copy: Get it FREE: https://lizslyman.com/circa-method/ CONNECT WITH ME: YOUTUBE: https://www.youtube.com/channel/UCpPMFbrK2gUdSmRXqD4Uafw INSTAGRAM @LETSTALKCOPY COPYWRITING COURSES & RESOURCES: LIZSLYMAN.COM
10:01
November 07, 2022
Ep. 30: SEO Writing Series: How to Create Content Clusters in 7 Steps
Ep. 30: SEO Writing Series: How to Create Content Clusters in 7 Steps
Part 3/8 of the SEO Writing Series: Conducting a Content Audit in 6 Simple Steps. This is an 8-part series that walks you through creating high-impact content that scales the ranks of search engines and rakes in that sweet, sweet traffic.I In part three, we go into one of my favorite SEO writing topics: content clusters. Clusters are a key part of your content strategy. Let’s take a deeper look into what content clusters are, why they’re crucial to SEO, and how you can create topic clusters in 7 easy steps. -- Download "THE CIRCA METHOD" and learn my signature method for creating high-powered sales copy: Get it FREE: https://lizslyman.com/circa-method/ CONNECT WITH ME: YOUTUBE: https://www.youtube.com/channel/UCpPMFbrK2gUdSmRXqD4Uafw INSTAGRAM @LETSTALKCOPY COPYWRITING COURSES & RESOURCES: LIZSLYMAN.COM
17:24
October 31, 2022
Ep. 29: SEO Writing Series: Conducting a Content Audit in 6 Simple Steps
Ep. 29: SEO Writing Series: Conducting a Content Audit in 6 Simple Steps
Part 2/8 of the SEO Writing Series: Conducting a Content Audit in 6 Simple Steps This is an 8-part series that walks you through creating high-impact content that scales the ranks of search engines and rakes in that sweet, sweet traffic. In part two, we talk about how to conduct a super-thorough content audit in six super straightforward steps. And even though the term “audit” might automatically send you into a downward spiral (and really, who’d blame you?) but conducting a content audit can be done in 6 straightforward steps. Let’s look at how you can audit your website content and use your findings to rocket-power your SEO content writing. -- Download "THE CIRCA METHOD" and learn my signature method for creating high-powered sales copy: Get it FREE: https://lizslyman.com/circa-method/ CONNECT WITH ME: YOUTUBE: https://www.youtube.com/channel/UCpPMFbrK2gUdSmRXqD4Uafw INSTAGRAM @LETSTALKCOPY COPYWRITING COURSES & RESOURCES: LIZSLYMAN.COM
13:21
October 24, 2022
Ep. 28: SEO Writing Series: How Long Does it Take New Content to Rank on Google?
Ep. 28: SEO Writing Series: How Long Does it Take New Content to Rank on Google?
Part 1/8 of the SEO Writing Series: How Long Does it Take New Content to Rank on Google? This is an 8-part series that walks you through creating high-impact content that scales the ranks of search engines and rakes in that sweet, sweet traffic.  In part one, we talk about 10 of the factors behind what it takes to rank new content on the front page of Google (and your best chances of actually making it to that prime top 10 real estate). --- Download "THE CIRCA METHOD" and learn my signature method for creating high-powered sales copy: Get it FREE: https://lizslyman.com/circa-method/ CONNECT WITH ME: YOUTUBE: https://www.youtube.com/channel/UCpPMFbrK2gUdSmRXqD4Uafw INSTAGRAM @LETSTALKCOPY COPYWRITING COURSES & RESOURCES: LIZSLYMAN.COM
12:20
October 17, 2022
Ep. 27: 7 SEO Copywriting Secrets You NEED to Know
Ep. 27: 7 SEO Copywriting Secrets You NEED to Know
SEO copywriters are some of the most skilled copywriters there are. Not only do SEO copywriters know how to write content that appeals to search engines, they can write optimized copy that compels an audience to take an action. On the surface, it sounds easy enough, but SEO copywriting is more challenging than it seems. And if you choose to specialize in SEO copy, I can tell you with 100% certainty that you are going to be in high demand. No matter whether you want to build your SEO copywriting portfolio exclusively or you just want to better serve your clients, today I’m going to share with you 8 SEO copywriting secrets you absolutely need to know. Download "THE CIRCA METHOD" and learn my signature method for creating high-powered sales copy: Get it FREE: https://lizslyman.com/circa-method/ CONNECT WITH ME: YOUTUBE: https://www.youtube.com/channel/UCpPMFbrK2gUdSmRXqD4Uafw INSTAGRAM @LETSTALKCOPY COPYWRITING COURSES & RESOURCES: LIZSLYMAN.COM
11:24
October 02, 2022
Ep. 26: The Top Project Management Tools for Copywriters
Ep. 26: The Top Project Management Tools for Copywriters
Ok, so I’m gonna divert from the common push from some copywriting coaches that enthusiastically tell you that the only things you need to get started as a copywriter are your laptop and an internet connection. Because it just simply isn’t true. That’s like saying the only thing you need to get started as a baker is a whisk and an oven.  Sure, you need a computer and the internet to start a copywriting business, but they’re not the only things you need. Not if you want to be successful.  If you want to start a career as a copywriter––and you want that career to be sustainable and actually allow you to make enough money to live on, there are several tools and resources you need to invest in. So, beyond the laptop and wifi, let’s talk about the one of the most important things that you need to get started as a copywriter: project management tools. CONNECT WITH ME! IG: @letstalkcopy Copywriting Courses & Resources: lizslyman.com
08:34
September 26, 2022
Ep. 25: The Highest Paying Copywriting Niches in 2022
Ep. 25: The Highest Paying Copywriting Niches in 2022
Even if you started your copywriting career out of sheer love for writing, all of us work because we want to make money. You have bills to pay, after all. Not all copywriting niches are created equal in terms of pay. Some niches pay exceptionally well, but are harder to break into because of the amount of knowledge and experience it takes to write really, really authoritative content. Let’s look at some of the highest paying copywriting niches. CONNECT WITH ME! IG: @letstalkcopy Copywriting Courses & Resources: https://www.lizslyman.com
06:31
September 19, 2022
Ep. 24: 5 Tips for Writing Video Sales Letters
Ep. 24: 5 Tips for Writing Video Sales Letters
Video marketing is absolutely where the future of advertising is going. And as a copywriter, if you want to stay relevant, you need to adapt to the trends and hone your skills where they’ll be of best use to your clients. Use these 5 tips for writing your video sales letters and let me know what kind of results you see! CONNECT WITH ME: IG: @letstalkcopy Copywriting Courses & Resources: https://www.lizslyman.com
08:02
September 12, 2022
Ep. 23: My 5 Biggest Tips for Winning Gigs on Freelancer Sites
Ep. 23: My 5 Biggest Tips for Winning Gigs on Freelancer Sites
Freelancer sites are extremely popular among copywriters. If you know how to leverage a freelancer site right way, you can create a steady stream of clients and income for yourself, as well as build your credibility as a freelance copywriter. Because these sites are so popular, they’re becoming oversaturated. But that doesn’t mean you won’t win clients. In fact, it’s quite the opposite. Most of the people who use freelancer sites aren’t doing in in an effective way, meaning their pitches and profiles are lost somewhere in the internet black hole.  I’ve used freelancer sites on both the client side and on the freelancer side, and today, I’m going to share with you my five biggest tips for getting copywriting clients on freelancer sites. CONNECT WITH ME! IG: @letstalkcopy Courses and resources: https://www.lizslyman.com
07:14
September 05, 2022
Ep. 22: Writers: Can Your Search History Get You Arrested?
Ep. 22: Writers: Can Your Search History Get You Arrested?
Depending on what you’re writing about that day, your job is to become an expert in that area so that you can write engaging content for your clients. But sometimes you’ll have writing assignments a little darker than “10 Ways to Keep Your Lizard Happy.” What if you’re writing a piece for a criminal defense attorney about kidnapping and you find yourself in some weird place on the internet giving you step-by-step instructions on how to get away with it? What if you're writing a scientific article on fireworks and you end up Googling how to make explosives? What if you’re writing ABOUT cybercrime and need to get really deep on some really messed up subjects? There are a million different ways you can find yourself in some unsavory places on the internet, but should you at some point get concerned that you might have the FBI knocking on your door? Let’s talk about it. CONNECT WITH ME! IG: @LETSTALKCOPY EMAIL: HELLO@LIZSLYMAN.COM
05:28
August 29, 2022
Ep. 21: 6 Hidden Client Red Flags You Should NEVER Ignore
Ep. 21: 6 Hidden Client Red Flags You Should NEVER Ignore
Red flags aren’t always glaringly obvious. Some of them are pretty subtle. You might have a gut feeling that something’s off, but you just can’t pinpoint it. Let’s talk about those times your gut will definitely be right: CONNECT WITH ME: IG: @LETSTALKCOPY Email: hello@lizslyman.com
07:45
August 22, 2022
Ep. 20: Unpopular Opinion: Should a New Copywriter Ever Work For Free?
Ep. 20: Unpopular Opinion: Should a New Copywriter Ever Work For Free?
As a huge supporter of new copywriters (and just a general copywriting nerd), I spend a lot of time perusing copywriting forums, message boards, and other online communities. One of the most frequently posted topics is whether or not a new copywriter should work for free to gain experience, get testimonials, and build their portfolio. It’s a hot-button topic and the poster is absolutely flooded with emotionally driven responses one way or the other. Let's talk about it. CONNECT WITH ME! IG: @letstalkcopy Website: lizslyman.com
09:33
August 16, 2022
Ep. 19: Copywriting, Content Writing...or...BOTH?
Ep. 19: Copywriting, Content Writing...or...BOTH?
So you’ve heard how great a freelance writing career can be. The control over your own schedule. The creative aspect. The location independence. Making decent money. It all sounds pretty good, right? The two writing skills in highest demand right now are copywriting and content writing. But what’s the difference? How do you know which one is right for you, and how do you even start? And what’s the difference between content writing and copywriting, anyway? Let’s jump in. CONNECT WITH ME! IG: @letstalkcopy website: lizslyman.com
08:52
July 01, 2022
Ep. 18: The REAL Secret to Landing Clients Through DMs
Ep. 18: The REAL Secret to Landing Clients Through DMs
So, you’ve taken copywriting courses, you’ve created a copywriting portfolio, and you’ve determined your pricing and created a business plan. Now it’s time for you to go scouting for copywriting clients. You know that you can use social media to get clients (because that’s where your target audience is spending their time!), but there’s a right way and a wrong way to go about doing it. So, how do you get copywriting clients through social media, and, more importantly, how do you do it effectively? CONNECT WITH ME! IG: @letstalkcopy website: lizslyman.com
08:32
June 22, 2022
Ep. 17: 3 Myths Copywriters are Tired of Hearing
Ep. 17: 3 Myths Copywriters are Tired of Hearing
If I had a dollar for every time someone thought I filed “copyrights,” I’d never have to write another word in my life. And as a copywriter, if you’ve ever tried to explain what you do for a living, you’ve probably had the same problem. But, people don’t know what they don’t know, right? And unless someone is in marketing or owns a business, you might not understand what copywriting IS or what a copywriter actually does all day. I mean seriously, I’ve tried to explain to my Mom about 1 million times what it is I actually do for a living. So, Let’s look at some agonizingly common copywriting myths and how you can explain to people what it is you actually do.
07:16
June 06, 2022
Ep. 16: Ditch the False Urgency! Here's How to ACTUALLY Compel Your Audience
Ep. 16: Ditch the False Urgency! Here's How to ACTUALLY Compel Your Audience
Today’s consumers have options. If they even THINK there’s a chance that your “limited time offer” is inauthentic, they’ll go elsewhere to get virtually exactly the same offer. So, how do you create real urgency with your offers? The kind that makes your audience actually take action and not feel super slimy and sold to? You do it by creating NATURAL URGENCY. Connect with me! INSTAGRAM: @LETSTALKCOPY EMAIL: HELLO@LIZSLYMAN.COM WEBSITE: LIZSLYMAN.COM
06:31
May 31, 2022
Ep. 15: How to Start YOUR Copywriting Podcast
Ep. 15: How to Start YOUR Copywriting Podcast
Launching a podcast is one of the most effective ways to share your expertise with your audience and build your personal brand as a copywriter. And even if you’re used to staying silent and behind-the-scenes on your laptop and the thought of actually having to speak “publicly” feels a little daunting, stepping out of your comfort zone is totally worth it. Plus, it’s totally easy to start your copywriting podcast. Let’s break it down step-by-step.
15:24
May 20, 2022
Ep. 14: Building Your Personal Brand as a Copywriter
Ep. 14: Building Your Personal Brand as a Copywriter
If creating your personal brand sounds like like a freakin’ labyrinth, I’m here to tell you: Don’t worry. It’s not. I mean, just because you exist, you already kind of have a personal brand. You just need to step into it and put that copywriter part of you center stage. Let’s talk about how you can create your personal brand as a copywriter and start packing your calendar full of clients who just can’t wait to work with you! CONNECT WITH ME! INSTAGRAM: @LETSTALKCOPY EMAIL: HELLO@LIZSLYMAN.COM WEBSITE: LIZSLYMAN.COM
08:57
May 16, 2022
Ep. 13: 6 Copywriting Hacks that Lead to SKY-HIGH Conversions
Ep. 13: 6 Copywriting Hacks that Lead to SKY-HIGH Conversions
If your copy is as bland as your grandma’s oatmeal, nobody’s going to exit your site with a packed shopping cart and a confirmation email. So, how do you write spicy-hot copy that your ideal customer can’t get enough of? Let’s talk about it. I’m going to give you six tips you can put into practice today. CONNECT WITH ME! INSTAGRAM: @LETSTALKCOPY EMAIL: HELLO@LIZSLYMAN.COM WEBSITE: LIZSLYMAN.COM
05:37
May 12, 2022
Ep. 12: How to Become a Copywriter and Make 6-Figures
Ep. 12: How to Become a Copywriter and Make 6-Figures
Can a Copywriter Earn 6-Figures? Absolutely. And I’m Going to Show You How to Do It. One thing I’ve learned as an entrepreneur: It’s easier to build a 6-figure business than it is to land a 6-figure job. And even if you do manage to land a 6-figure job, chances are you don’t get the location independence and time independence that comes with having your own business. So really, becoming a copywriter and starting your own copywriting business is a win-win. If you’ve been thinking about becoming a copywriter and earning 6-figures or more, I’m going to give you the low-down on how to get it done.
24:32
May 09, 2022
Ep. 11: How to get in the "copywriting mindset" on demand.
Ep. 11: How to get in the "copywriting mindset" on demand.
Writer’s block isn’t limited to novelists. Even copywriters get mentally tongue-tied. You know that feeling when you have a giant client project due and you’re just staring at the screen with thoughts bouncing around your brain and no way to focus on the ones that will actually get your fingers typing? Yeah. It’s agonizing. The best way to get over the block is to prevent it in the first place. You can do this by training your brain to get into the “copywriting mindset.” And the coolest part? You can use the science of psychology to get your in the zone (and stay in the zone) on demand. Here are 3 ways to get your head in the copywriting game. CONNECT WITH ME! INSTAGRAM: @LETSTALKCOPY EMAIL: HELLO@LIZSLYMAN.COM WEBSITE: LIZSLYMAN.COM
05:21
May 05, 2022
Ep. 10: 14 Questions you NEED to ask before hiring a copywriting mentor.
Ep. 10: 14 Questions you NEED to ask before hiring a copywriting mentor.
Having a copywriting mentor is like having your own personal secret weapon at the ready with guidance on building your portfolio, finding clients, managing clients and projects, scaling and growing your business, and providing feedback on your work. Basically, a copywriting mentor is like taking a zillion copywriting courses and copywriting business development courses in one, all with personalized support so that you’re as successful as possible. But, how does a copywriting mentor actually help you? How do you find a copywriting mentor? And, more importantly, how do you know if you’ve found one worth your time and financial investment? CONNECT WITH ME! INSTAGRAM: @LETSTALKCOPY EMAIL: HELLO@LIZSLYMAN.COM WEBSITE: LIZSLYMAN.COM
18:48
May 02, 2022
Ep.9: How to land your first copywriting client
Ep.9: How to land your first copywriting client
One of the most common questions I get from new copywriters is how to get your first copywriting client. Your first client is a HUGE milestone. Putting your skills into practice for the first time really shows you how much you’ve learned during your journey of learning copywriting. And if you’ve put in the time and effort to learn the core skills, you’re going to see how naturally it comes to you when you sit down to write your first paid piece. But, how do you get to that point? Let’s talk about how to get your first copywriting client and officially launch into your new career. CONNECT WITH ME! INSTAGRAM: @LETSTALKCOPY EMAIL: HELLO@LIZSLYMAN.COM WEBSITE: LIZSLYMAN.COM
08:44
April 27, 2022
Ep. 8: 9 Things I WISH I'd known before I started my copywriting career.
Ep. 8: 9 Things I WISH I'd known before I started my copywriting career.
Way back when I started my copywriting journey, copywriting courses and resources online weren’t as prevalent, and I didn’t have any sort of formal business training. So, I went at it bootstrap style and figured it out as I went along. All I really knew is that I wanted to write for a living, I wanted to be able to work from ANYWHERE, and I wanted to have my own business. I knew I’d figure the rest out. And I did. But not after a TON of trial and error. So, today, I’m going to share with you 9 things that I really, really wish I would have known before launching my copywriting business, so that you can skip the learning curve. CONNECT WITH ME! INSTAGRAM: @LETSTALKCOPY EMAIL: HELLO@LIZSLYMAN.COM WEBSITE: LIZSLYMAN.COM
09:39
April 24, 2022
Ep.7: Copywriting Business Starting to Boom? THIS Should Be Your First Hire.
Ep.7: Copywriting Business Starting to Boom? THIS Should Be Your First Hire.
So, you’re not only getting copywriting clients, your business is starting to thrive. You’re profitable, you’re getting referrals, and people are starting to reach out to you directly instead of you spending outrageous amounts of time cold-calling. Your calendar is starting to fill up! Congratulations, your copywriting business is hitting its stride. But, are you prepared to maintain that momentum? If you’re hit with a wave of new clients, how sure are you that you can handle taking on the work? Remember: scaling your copywriting business is about more than just raising your prices If your business is starting to boom, it’s time to start thinking about your first hire. Your first instinct might be to hire another writer or an editor to take some of the work off your plate. And while those are great hires when your business is actually ready for it, they shouldn’t be your first hires, and I’ll tell you why: During a growth period, the last thing you want to do is to have to spend hours upon hours sourcing, vetting, onboarding, and training the right talent. Even if you hire another excellent copywriter to help you, you’ll end up spending more time reviewing work, re-editing to your liking, and re-writing than you can logistically handle during a wave of growth in your business. Wait to hire other writers or editors until you’re properly set up to do so. So let’s talk about who your first hire should actually be. CONNECT WITH ME! INSTAGRAM: @LETSTALKCOPY EMAIL: HELLO@LIZSLYMAN.COM WEBSITE: LIZSLYMAN.COM
07:00
April 16, 2022
EP. 6: How to ask for testimonials (WITHOUT feeling awkward)
EP. 6: How to ask for testimonials (WITHOUT feeling awkward)
I don’t know what it is about copywriters, but a lot of us feel totally awkward asking for testimonials, even though testimonials are KEY to growing your copywriting business. Testimonials are fantastic social proof, getting other potential clients excited to work with you. So, it’s time to overcome that fear of awkwardness associated with asking for testimonials and start rackin’ ‘em’ up! CONNECT WITH ME! INSTAGRAM: @LETSTALKCOPY EMAIL: HELLO@LIZSLYMAN.COM WEBSITE: LIZSLYMAN.COM
08:21
April 13, 2022
Ep.5: How to Make SIX-FIGURES Writing Emails
Ep.5: How to Make SIX-FIGURES Writing Emails
Did you know you could make money writing emails? Like, real money. Not just Oh, I splurged on Starbucks today money. I’m talking about going to Whole Foods and paying with CASH type of money (is Whole Foods still fancy?). Yes, it’s entirely possible to make 6-figures per year writing emails. In fact, there’s an entire subsect of copywriting that focuses on just writing emails. It’s called (wait for it)… Email copywriting. And it’s lucrative. CONNECT WITH ME! INSTAGRAM: @LETSTALKCOPY EMAIL: HELLO@LIZSLYMAN.COM WEBSITE: LIZSLYMAN.COM
17:27
April 09, 2022
Ep.4: Don't Quit Your Job to Become a Copywriter (UNTIL YOU LISTEN TO THIS)
Ep.4: Don't Quit Your Job to Become a Copywriter (UNTIL YOU LISTEN TO THIS)
If you found this podcast there’s a pretty big chance you’re on the verge of quitting your job and becoming a freelance copywriter. I get it. At my last 9-5 job, it was ALL I thought about on my commute there (and home). While a “conventional” job has its benefits, there’s NOTHING like the freedom that comes with running your own copywriting business. But, before you rage-quit your day job, you need to have a sustainable plan in place so that you can make the transition with no regrets. Starting your copywriting business is one of the most fulfilling, exciting things you’ll ever do, but it’s not a “magic carpet” that’s going to whisk you away to financial freedom overnight. There are few things you need to really come to terms with before you quit your job to become a copywriter. CONNECT WITH ME!  INSTAGRAM: @LETSTALKCOPY EMAIL: HELLO@LIZSLYMAN.COM WEBSITE: LIZSLYMAN.COM
08:36
April 06, 2022
EP 3: 7 Things You're Doing Wrong in Your Cold Pitching
EP 3: 7 Things You're Doing Wrong in Your Cold Pitching
There’s something I’ve noticed about my copywriting coaching clients and students, especially those who have taken some of the more mainstream copywriting courses. They all come to me with a similar problem: they’re not getting the clients they want, and they’re all sending cold pitches. I’m not one to come out and bash someone else’s copywriting course, but the problem is this: if you’ve taken a popular copywriting course, spent upwards of thousands of dollars, and you’re seeing minimal returns, I’m not ok with that. The thing is, many of these copywriting courses are teaching a very outdated way to send cold pitches, and these communications are getting deleted before the recipient even gets halfway through the email. While cold pitching can absolutely work, there’s a way to do it–and a way to not do it.
09:41
March 29, 2022
Ep. 2: What Kind of Content Actually Ranks on Google?
Ep. 2: What Kind of Content Actually Ranks on Google?
Marketers, entrepreneurs, and copywriters alike are in a love-hate relationship with Google. One one hand, we’re constantly cursing them for their ever-changing algorithms, and on the other hand, we really want Google to like us. If you’re planning content for your clients or you’re an entrepreneur going the DIY route, understanding what Google is really looking for will help you scale the ranks of search engines this year.
13:35
January 07, 2022
Ep. 1: Introvert? Copywriting is Probably Your Dream Career.
Ep. 1: Introvert? Copywriting is Probably Your Dream Career.
Work-from-home culture is becoming more popular, giving us introverts some semblance of relief from the constant office gossip and obligatory lunches with co-workers we don't even like. But, if you’re still bombarded with ZOOM calls, group texts, never-ending Slack messages, and group projects, chances are you’re just as zapped at the end of the day as you were when you had to work at the office. In fact, maybe moreso; afterall, your job has now invaded the place you’re supposed to be able to retreat and relax: your home! That’s gonna be a hard no from me, pal. As an introvert, the best job for you is one that gives you a sense of purpose without completely sucking the life out of you. If you're more introverted than extroverted, copywriting might just be the key to a fulfilling career.
09:34
December 29, 2021