Hi everyone, this is Steve Black and welcome to episode 5 of the Let’s Talk Referrals Podcast. This week I’m going to be talking about your ideal referral.

One of the most important things you need to do to get the right referrals for your business is to create an ideal referral profile. It’s impossible to teach your referral partners and customers who is a good referral for you if you can’t articulate yourself.

Your ideal referral profile is a hypothetical description of the one individual or business that would most enjoy, value and want to use your products or services. This profile incorporates demographics, preferences, challenges, behavioral traits, and much more.

Why do you need to create an ideal referral profile?

It allows you to:

Develop a referral marketing strategy that speaks to your customers and connections and helps them think of people to refer to you.
It makes sure you get more referrals that are a good fit so you don’t waste time and energy on people or businesses that won’t buy and use your products.
It creates a process by which you can teach new referral partners and customers who you should be referred to and why.

You probably already have an idea of who your ideal referral is, but assumptions aren’t enough. An written down profile works because you compile objective data from the market to create it. This takes some effort, but the rewards are definitely worth it.

In this podcast, I’m going to outline the 5 key steps to creating an ideal referral profile that will deliver results for your business and, if you stay to the end, I’m sharing details about a free virtual masterclass I’m hosting early next month that goes into a lot more detail on creating your ideal referral profile.

Long Term Strategies for Building Your Business

Let's Talk ReferralsBy Steve BlackNov 29, 2023