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Life in Digital

Life in Digital

By Sphere Digital Recruitment

Change is inevitable and sometimes that change is accelerated. Each month, we speak to leaders in the digital sector about their experiences, and how their businesses are navigating the digital sector.

Brought to you by Sphere Digital Recruitment
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The Partnership Economy, Micro-Influencers and the Future of Advertising with Todd Crawford, Co-founder of impact.com

Life in Digital

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Inclusive Leadership with Naren Patel, Founder of Media For All
Inclusive Leadership with Naren Patel, Founder of Media For All
Welcome to 'Leading with Inclusion', a new series on the Life in digital podcast that provides tangible tools and insights for diversity, inclusion and equity in the digital sector. In this series, we will be talking to industry leaders, experts and advocates who are driving change within their organizations and pushing for a more inclusive digital landscape. Our podcast started in the midst of the Black Lives Matter movement and DEI is something we want to keep front of mind for our listeners. We're kicking off with Naren Patel, trustee of NABS and Founder of Media For All [MEFA]. MEFA came about after Naren discovered that despite over 200,000 Londoners working in media, less than 10% of the workforce is non-white, and less than 4% hold positions in c-suite groups. What started as a speed mentoring session where all the industry leaders were people of colour, quickly turned into the network MEFA, representing and supporting hundreds of Black, Asian and other Ethnic talent in the media industry. Naren Patel: https://www.linkedin.com/in/naren-patel/ MEFA: https://www.mediaforall.org.uk/ Hosted by Sphere Digital, the specialists in placing marketing, sales, analytics, product & creative talent globally www.spheredigitalrecruitment.com
38:34
January 25, 2023
Finding Contextual Opportunities to Maximize Growth with Erin McCallion, Chief Marketing Officer at GumGum
Finding Contextual Opportunities to Maximize Growth with Erin McCallion, Chief Marketing Officer at GumGum
With third party data tracking on the decline, contextual targeting is on the rise. According to Statista, between 2020 and 2027, contextual advertising spending is expected to grow 13.3 percent annually. Kicking of 2023 with a brand new episode of our Life in Digital Podcast: The US Edition, Dan Bolter is joined by Erin McCallion, Chief Marketing Officer at GumGum, to discuss the trajectory of her marketing career and the importance of finding contextual opportunities with a cookie-less future fast approaching… “It’s happening and it’s important that brands and agencies are making these pivots.” Erin's profile: www.linkedin.com/in/erinkmccallion GumGum: gumgum.com The US Edition is hosted each month by Sphere's VP, North America, Dan Bolter. Sphere Digital, are specialists in placing marketing, sales, analytics, product & creative talent globally Catch up on all previous episodes via our new website! https://www.spheredigitalrecruitment.com/category-page/life-in-digital-podcast/ www.spheredigitalrecruitment.com
26:09
January 17, 2023
$27 billion in CTV Ad Spend in the US in 2023, growing by 27.2% - with Joe Lospalluto, US Country Manager at ShowHeroes
$27 billion in CTV Ad Spend in the US in 2023, growing by 27.2% - with Joe Lospalluto, US Country Manager at ShowHeroes
In 2024, the number of people watching Connected TV will surpass the number of paying TV viewers, this presents a huge opportunity for the industry as spend of advertising is predicted to grow by 27.2% in 2023, up to $27 billion in the US. With predictions of double-digit growth through to 2026. “We’re at a critical junction where media companies are realizing, they need to do more…” On this week’s episode of the Life in Digital Podcast: The US Edition, Dan and Joe Lospalluto, US Country Manager for ShowHeroes, discuss the creativity within CTV and how ShowHeroes can help Media and Publisher clients monetize this. Joseph Lospalluto: www.linkedin.com/in/josephlospalluto To find out more about ShowHeroes, please visit their website: https://showheroes-group.com/ The US Edition is hosted each month by Sphere's VP, North America, Dan Bolter. Sphere Digital, are specialists in placing marketing, sales, analytics, product & creative talent globally Catch up on all previous episodes via our new website! https://www.spheredigitalrecruitment.com/category-page/life-in-digital-podcast/ www.spheredigitalrecruitment.com
46:09
December 21, 2022
Shaping the Future of CTV with Sarah Lewis, Global Director of CTV, and Steve Filler, UK Country Manager, at ShowHeroes
Shaping the Future of CTV with Sarah Lewis, Global Director of CTV, and Steve Filler, UK Country Manager, at ShowHeroes
“There are so many new creative formats emerging to get customers to interact, whether this includes QR codes or voice commands – there’s been a big surge within the CTV space.” On this week’s episode of the Life in Digital Podcast, Ed spoke with Sarah Lewis, Global Director of CTV, and Steve Filler, UK Country Manager, at ShowHeroes, to discuss the future of CTV within the Media and Publishing industry across the UK and Europe. Stay tuned as we will be releasing a special episode for the US markets in the coming weeks. To find out more about ShowHeroes, visit their website here: https://showheroes.com/ Hosted by Sphere Digital, the specialists in placing marketing, sales, analytics, product & creative talent globally www.spheredigitalrecruitment.com
36:50
December 07, 2022
Brand Lift and Driving Sales across America and Globally with Tom Jenen, Chief Revenue Officer at Brand Metrics
Brand Lift and Driving Sales across America and Globally with Tom Jenen, Chief Revenue Officer at Brand Metrics
“This is how brands can look at their own success, they don’t care so much about clicks, they care if they are occupying the space in your brain that leads you towards them when you need them”... This week on Life in Digital Podcast: The US Edition we hear from Tom Jenen, Chief Revenue Officer at Brand Metrics, for his second appearance on the podcast. Tom and Dan discuss brand lift, long-term growth and driving sales across the US and globally.  Tom Jenen: www.linkedin.com/in/jenen To find out more about Brand Metrics, please visit their website: www.brandmetrics.com The US Edition is hosted each month by Sphere's VP, North America, Dan Bolter. Sphere Digital, are specialists in placing marketing, sales, analytics, product & creative talent globally www.spheredigitalrecruitment.com
20:00
November 22, 2022
Privacy Preserving Data: Data Clean Rooms with James Prudhomme, Chief Revenue Officer at Optable
Privacy Preserving Data: Data Clean Rooms with James Prudhomme, Chief Revenue Officer at Optable
“First-party data is everything in the future, that’s the first thing that broth brands and publishers need to understand” Our next guest of the Life in Digital Podcast: The US Edition is James Prudhomme, Chief Revenue Officer at Optable, to discuss all things about first-party data, data clean rooms, and how the US is adopting these practices. James Prudhomme: www.linkedin.com/in/jamesprudhomme To find out more about Optable, please visit their website: www.optable.co The US Edition is hosted each month by Sphere's VP, North America, Dan Bolter. Sphere Digital, are specialists in placing marketing, sales, analytics, product & creative talent globally www.spheredigitalrecruitment.com
17:37
November 01, 2022
Birth Trauma, Raising a Disabled Child and Returning to Work with Natalie Dawson, Strategic Agency Sales Director at The Ozone Project
Birth Trauma, Raising a Disabled Child and Returning to Work with Natalie Dawson, Strategic Agency Sales Director at The Ozone Project
*Trigger warning - traumatic birth* Nothing can prepare you for a difficult birth and our next Life in Digital podcast guest, Natalie Dawson, Strategic Agency Sales Director at The Ozone Project, shared the trauma she experienced giving birth to her beautiful son, who was born with William’s Syndrome, and her journey back to work where she continues to grow and the lessons she is bringing now she is approaching her second maternity leave… Natalie Dawson: www.linkedin.com/in/natalie-dawson The Ozone Project: www.ozoneproject.com Resources mentioned:  https://pregnantthenscrewed.com/ https://comebackcommunity.co.uk/comeback-coach/ Donate here: https://www.justgiving.com/fundraising/liam-dawson Sphere Digital, the specialists in placing marketing, sales, analytics, product & creative talent globally www.spheredigitalrecruitment.com
49:19
October 27, 2022
The Partnership Economy, Micro-Influencers and the Future of Advertising with Todd Crawford, Co-founder of impact.com
The Partnership Economy, Micro-Influencers and the Future of Advertising with Todd Crawford, Co-founder of impact.com
49% of consumers today who depend on influencer recommendations to make purchasing decisions. “The future is so wide open for partnerships… the more success brands have, the easier it’s going to be for other brands…” Our next guest of the Life in Digital Podcast: The US Edition is Todd Crawford, VP of Strategic Initiatives and Co-Founder of impact.com to discuss the partnership economy, micro-influencers and the future of advertising.  To find out more about impact.com, please visit their website: impact.com The US Edition is hosted each month by Sphere's VP, North America, Dan Bolter.  Sphere Digital, the specialists in placing marketing, sales, analytics, product & creative talent globally www.spheredigitalrecruitment.com
23:13
September 27, 2022
*Trailer* Life in Digital - The US Edition with Todd Crawford, Co-founder at impact.com
*Trailer* Life in Digital - The US Edition with Todd Crawford, Co-founder at impact.com
Our Life in Digital Podcast has gone Stateside! Hear from our VP, North America, Dan Bolter as he hosts leaders from the digital space. New Episodes every month - subscribe to be the first to hear.  Hosted by Sphere Digital, the specialists in placing marketing, sales, analytics, product & creative talent globally www.spheredigitalrecruitment.com
01:13
September 23, 2022
Understanding Micro-Moments with Jahanzeb Alvi, Growth Director at Exit Bee
Understanding Micro-Moments with Jahanzeb Alvi, Growth Director at Exit Bee
“Everyone chases engagement…that space is very crowded – why not look at disengagement?” On this week’s episode of the Life in Digital podcast, Ed spoke with Jahanzeb Alvi, Growth Director at Exit Bee to discuss consumer journeys, micro-moments and how Exit Bee uses this information to make valuable decisions and target consumers effectively when they are disengaged. As a start-up, Exit Bee have a lot of room to grow! They’re working on an exciting programmatic road map meaning soon they’ll be able to start programmatically. They are also always continually looking at audience infinities, journeys, and how users behave and engage, figuring out these audiences in a private, respectful way to deliver better experiences whether they’re onsite or ads. To find out more about Exit Bee, visit their website: https://www.exitbee.com/. Hosted by Sphere Digital, the specialists in placing marketing, sales, analytics, product & creative talent globally www.spheredigitalrecruitment.com
27:10
August 30, 2022
Context, Creative and Attention in Advertising with Ben Dimond, Head of EMEA at Playground xyz
Context, Creative and Attention in Advertising with Ben Dimond, Head of EMEA at Playground xyz
On this week’s episode of the Life in Digital Podcast, Ed Steer is joined by Ben Dimond, Head of EMEA at Playground xyz to discuss the attention we pay to adverts, how this can be tracked, and, more importantly optimised for brands and advertisers. Ben shares the importance of attention rate on adverts in driving sales, and how this can be optimised. Playground xyz recently released a piece of research titled, 'The White Paper' which discusses this further. To find out more about Playground xyz, visit their website: https://playground.xyz/. Hosted by Sphere Digital, the specialists in placing marketing, sales, analytics, product & creative talent globally www.spheredigitalrecruitment.com
32:52
August 15, 2022
Influencers and Values-Led Advertising with Didrik Svendsen, CEO & Co-Founder at Tailify
Influencers and Values-Led Advertising with Didrik Svendsen, CEO & Co-Founder at Tailify
Advertising is “becoming people focused and humanised” as we move towards values led partnerships. Our next guest of the Life in Digital Podcast is Didrik Svendsen, CEO & Co-Founder of Tailify, who are shaping the world of influencer marketing, powered by science. Didrik shares how in only a few years, influencers will account for the largest job role globally and what that means for the future of brands. We jumped straight into this episode so no introduction from Ed as the guys were busy talking about the results of the Tailify values test… References: Values-test To find out more about Tailify, please visit their website: www.tailify.com Hosted by Sphere Digital, the specialists in placing marketing, sales, analytics, product & creative talent globally www.spheredigitalrecruitment.com
34:48
June 23, 2022
Unparalleled Growth in Programmatic and OOH with Dom Kozak, Head of Programmatic at JCDecaux
Unparalleled Growth in Programmatic and OOH with Dom Kozak, Head of Programmatic at JCDecaux
“We’re seeing unparalleled growth” in the rise of programmatic and Out-of-Home. In our latest episode of the Life in Digital Podcast, we are joined by Dom Kozak, Head of Programmatic at JCDecaux, recent winner of the 2022 'Ad Tech Hero' award at New Digital Age’s ‘NDA  Heroes Awards’. Ed and Dom talk about the importance of relevance and how the future of seeing OOH ads in real time, is right around the corner. We delve into digitisation and how programmatic is playing a vital role in JCDecaux and the wider OOH space. References: Location Matters  GumGum Life in Digital Episode To find out more about JCDecaux, please visit their website: www.jcdecaux.co.uk Hosted by Sphere Digital, the specialists in placing marketing, sales, analytics, product & creative talent globally www.spheredigitalrecruitment.com
32:33
May 30, 2022
Optimising Attention in Advertising, Peter Wallace, SVP of Sales at GumGum
Optimising Attention in Advertising, Peter Wallace, SVP of Sales at GumGum
This week Ed is joined by Peter Wallace, SVP of Sales from GumGum to uncover how digital advertising technology is evolving and where the growth areas are for the industry in the years’ ahead. Peter goes into detail of how the combination of using creativity and contextualisation in advertising can add value and reach the targeted audiences without needing the use of cookies. He shares how attention and attribution will evolve and become more significant over the next 12 months. To find out more about GumGum, please visit their website: www.gumgum.com Hosted by Sphere Digital, the specialists in placing marketing, sales, analytics, product & creative talent globally www.spheredigitalrecruitment.com
30:42
April 25, 2022
Will Data Clean Rooms Transform Ad Tech? James Prudhomme, CRO at Optable
Will Data Clean Rooms Transform Ad Tech? James Prudhomme, CRO at Optable
During a time where the Ad Tech industry has been disrupted due to cookies being banished in Europe and new legislations strengthening the protection of consumer data. It has ultimately forced brands and publishers to explore new ways of making use of their data sets without compromising consumer data privacy. James Prudhomme, CRO at Optable joins Ed on this week’s episode of our Life in Digital Podcast. James goes into detail about the emergence of data clean rooms in the Ad Tech industry and how this platform creates a secure and compliant space for companies who are tackling the loss of third-party cookies. To find out more about Optable, please visit their website: www.optable.co/ Hosted by Sphere Digital, the specialists in placing marketing, sales, analytics, product & creative talent globally www.spheredigitalrecruitment.com
30:13
April 01, 2022
International Women's Day, Karen Carter, COO at Bloom
International Women's Day, Karen Carter, COO at Bloom
“Almost 60 per cent of women regularly experience microaggressions at work”. To kick off 2022, we have a special bonus episode with Karen Carter, COO at Bloom. Bloom is a professional network for women in communications that champion women in all stages of their careers.  Ed and Karen go into depth on how industries can tackle unconscious gender biases, barriers women face to equality and shining light on the overall challenges women encounter in the workplace.  To find out more about Bloom, please visit this website: www.bloomnetwork.uk Hosted by Sphere Digital, the specialists in placing marketing, sales, analytics, product & creative talent globally www.spheredigitalrecruitment.com
42:46
March 08, 2022
Blockchain: Creating Security & Transparency, Justin Wenczka, CRO at Verasity
Blockchain: Creating Security & Transparency, Justin Wenczka, CRO at Verasity
Out of some $400 Billion of online ads, as many as 40% or approximately $160 Billion worth are seen by bots and not humans. That’s $160 billion of wasted advertising spend by brands! Our latest guest on this week’s episode of the Life in Digital Podcast is Justin Wenczka, CRO at Verasity. Verasity has a US patent to its Proof of View technology that detects and eliminates ad fraud and only records, on the blockchain, genuine human views of ads and video content. To find out more about Verasity’s mission is to significantly increase engagement and advertising revenues for video publishers on any video platform, please visit their website: https://www.verasity.io Sphere Digital are specialists in placing marketing, sales, analytics, product & creative talent globally www.spheredigitalrecruitment.com
30:13
November 15, 2021
Scaling your business in Eastern Europe, Yaraslov Kholod, Head of Programmatic at Admixer
Scaling your business in Eastern Europe, Yaraslov Kholod, Head of Programmatic at Admixer
Our latest guest on this week’s episode of the Life in Digital Podcast, Yaroslav Kholod, Head of Programmatic at Admixer, brings insight into how the ad tech industry in Eastern Europe (CIS) has adapted to standardising their practices. Yaroslav talks about how important it is to have relations with publishers and advertisers when going global and how the SaaS DSP product is helping companies who are looking for a barrier-free entry into the programmatic world. CTV remains a vulnerable ecosystem with plenty more standardisation to take place. Find out more about Admixer and their personal approach to help businesses turn programmatic advertising into a scalable revenue channel by visiting their website: https://admixer.com/ Sphere Digital are specialists in placing marketing, sales, analytics, product & creative talent globally www.spheredigitalrecruitment.com
31:10
September 16, 2021
Privacy and personalisation: when both work, Nick Pinks, Founder & CEO of Covatic
Privacy and personalisation: when both work, Nick Pinks, Founder & CEO of Covatic
Our latest guest on this week’s episode of the Life in Digital podcast, Nick Pinks, CEO and Founder of Covatic goes into depth on how personalisation can still be formed whilst prioritising consumer privacy. In this episode, Ed hears from Nick about the work Covatic are doing to tackle the industry shift by combining privacy and personalisation to create the perfect solution, discussing how the industry is making reparations from the impact of Covid, and insight into the future of the Ad Tech industry. Covatic: covatic.com Nick Pinks: www.linkedin.com/in/nicholas-pinks/ Sphere Digital are specialists in placing marketing, sales, analytics, product & creative  talent globally www.spheredigitalrecruitment.com
36:43
August 06, 2021
Taking the profit out of piracy, Peter Szyszko, CEO and Founder of White Bullet
Taking the profit out of piracy, Peter Szyszko, CEO and Founder of White Bullet
The amount of pirate websites and apps is on the rise and it’s now easier than ever to find and consume content via channels that are engaged in IP crime. It’s estimated that the top pirate web domains earn around $7 million in ad revenue annually. In this week’s episode of the Life in Digital Podcast, Ed chats with Peter Szyszko, CEO and Founder of White Bullet, a software company which sits at the intersection of content protection and brand safety. Whether you work for a brand, publisher, agency or have any involvement with the world of online advertising, this week’s episode promises to provide you with some interesting insight into the murky world of digital piracy, and what companies need to do to protect their IP and ensure their brand is safe online. Peter Szyszko: www.linkedin.com/in/peterszyszko White Bullet: www.white-bullet.com Sphere Digital are specialists in placing marketing, sales, analytics, product ​& creative ​talent globally www.spheredigitalrecruitment.com
23:32
July 19, 2021
Asking the difficult questions: Diversity and Inclusion, Jasmine Dotiwala, Advisor at Media Trust
Asking the difficult questions: Diversity and Inclusion, Jasmine Dotiwala, Advisor at Media Trust
Diversity, inclusion, equality… it’s fast making its way to the top of the agenda for most businesses. However, more is still needed to be done to move the topics away from simply a box ticking exercise to one which drive positive change and involves everyone at every level across an organisation. In this week’s episode of the Life in Digital Podcast, Amy spoke with the incredible Jasmine Dotiwala. For those unfamiliar with Jasmine’s experience, she’s currently part of Netflix’s UK Editorial and Publishing team and has built an enviable career in the world of TV and media, holding positions with Viacom, the BBC, ITV, Channel 4 and Sky. Alongside these roles, in her roles as Head of Youth Engagement, Head of New Talent and now advisor at Media Trust, Jasmine has been instrumental in creating new pathways for talent from all backgrounds to get into the media and creative industries. Jasmine Dotiwala: www.linkedin.com/in/jasminedotiwala Media Trust: mediatrust.org
48:15
June 18, 2021
Is short-term performance marketing crushing creativity?, Matthew Newcomb, CEO of Inskin Media
Is short-term performance marketing crushing creativity?, Matthew Newcomb, CEO of Inskin Media
In this week’s episode of the Life in Digital Podcast, Ed caught up with Matthew Newcomb, CEO of Inskin Media, the global leader in delivering unmissable and unforgettable digital advertising campaigns for brands. Throughout this episode, Matthew talks to Ed about how Inskin’s platform generates greater attention online for their clients, the role of creativity in effective brand campaigns and driving sales, as well as the future of advertising experience online for consumers. Matthew Newcomb: www.linkedin.com/in/matthewnewcomb/ Inskin Media: www.inskinmedia.com/
34:28
June 04, 2021
Hiring for culture-add not culture-fit, Kitty Day, Head of Talent at A Million Ads
Hiring for culture-add not culture-fit, Kitty Day, Head of Talent at A Million Ads
For anyone looking to grow their teams in the coming months and create a hiring process that centers around focusing on the right values and behaviours then this episode isn’t one to be missed. Amy speaks to Kitty Day, Head of Talent at A Million Ads, the personalisation experts who help their clients harness data to create personalised advertising with more context and relevance to better connect with people. Kitty shares her experiences of how to create a culture that’s transparent, inclusive and fun, as well as why A Million Ads concentrate on hiring for culture-add rather than culture-fit. For more information on A Million Ads and how they’re helping their clients leverage the power of proper personalisation to drive their campaigns and create more powerful engagement, make sure to visit their website: https://www.amillionads.com/ Kitty Day: https://www.linkedin.com/in/kitty-day-ba7739b0/
34:31
May 20, 2021
Navigating the Publisher Landscape - Tom Jenen, Chief Revenue Officer of Brand Metrics
Navigating the Publisher Landscape - Tom Jenen, Chief Revenue Officer of Brand Metrics
Effectively measuring brand lift, disruption to and by publishers in recent years, the need to deliver the right content to engaged audiences – the list of topics dominating the industry is a diverse one. In our latest episode, Ed’s joined by industry heavyweight Tom Jenen who’s currently working as Brand Metrics’ Chief Revenue Officer, but who’s also an experienced advisor and Director for a multitude of technology and media businesses globally. We’re lucky enough to have Tom breakdown his 20+ years in the industry, as he covers the journey which has taken him to his current role, and the work he and the Brand Metric team are doing. Tom Jenen - www.linkedin.com/in/jenen/ Brand Metrics - www.brandmetrics.com/ WomenPresent - www.linkedin.com/company/womenpresent
51:45
May 07, 2021
Authenticity… The Driver of D&I - Akama Davies, Co-Founder of We Are Stripes
Authenticity… The Driver of D&I - Akama Davies, Co-Founder of We Are Stripes
Creating a diverse, equal, and inclusive company, it’s been a topic on many companies’ agendas for a while now. But where do you start, what journey do you need to go on and what organisational changes do you need to make to drive a culture shift and bring D&I to the forefront? This week, Amy’s joined by Akama Davies, Director of Global Solutions & Innovation at Xaxis and Co-Founder of We are Stripes, a DEI consultancy whose mission is to address the ethnic imbalance in the creative and advertising sectors. In one of our most relevant discussions to date, Akama talks Amy through the work the team at We are Stripes are doing to support companies in their quest to address their approach to delivering robust, genuine D&I talent strategies. The pair also discuss the media and wider societal impacts surrounding race and the Black Lives Matter movement have had on D&I, as well as how us as individuals can drive change and create positive actions within the workplace. For anyone seeking to address their D&I policies in 2021, the actionable takeaways Akama shares throughout the discussion are not to be missed. Akama Davies: www.linkedin.com/in/akama-davies-84537015/ We are Stipes: www.wearestripes.org.uk/ Xaxis: www.xaxis.com/
41:55
April 23, 2021
Being opportunistic during the uncertainties - Steffen Svartberg, Founder and CEO of Cavai
Being opportunistic during the uncertainties - Steffen Svartberg, Founder and CEO of Cavai
As the wants and needs of the consumer change, the role of conversational advertising allows for better engagement, two-way conversations and ultimately puts the user experience front and centre. On this week’s episode of the Life in Digital Podcast, Ed’s joined by Steffen Svartberg, Founder and CEO of Cavai, a conversational advertising platform which allows for more captive and valuable ad experiences on display, mobile and video. For more information on Cavai and the work they’re doing to help brands build their reputation and engagement with consumers through conversational advertising, take a look at their website: https://cavai.com/ Steffen Svartberg: https://www.linkedin.com/in/steffensvartberg/
30:02
April 09, 2021
Maintaining great company culture whilst growing remotely - Matthew Goldhill, CEO & Founder of Picnic
Maintaining great company culture whilst growing remotely - Matthew Goldhill, CEO & Founder of Picnic
Company culture has been impacted significantly over the past 12 months. The best businesses have put their people at the heart of their strategies and have worked hard to maintain a great culture and high levels of engagement. On this week’s episode of the Life in Digital Podcast, Amy’s joined by Matthew Goldhill, Founder and CEO of Picnic, a social display ad marketplace which enables better, more engaging advertising campaigns for brands. We dive into the unique challenges and opportunities that remote working has presented Picnic, when it comes to maintaining a great company culture, and what lies ahead when it comes to creating an engaging work environment that works for everyone. Picnic: https://www.picnic-media.com/ Matthew Goldhill: https://www.linkedin.com/in/matthewgoldhill/
39:08
March 25, 2021
The Importance of the Creative in Ad Campaigns - Simon Kvist Gaulshøj, CEO of Adnami
The Importance of the Creative in Ad Campaigns - Simon Kvist Gaulshøj, CEO of Adnami
With new technologies, platforms and opportunities to reach consumers emerging at almost breakneck speeds, has the focus on the importance of delivering engaging creative been forgotten along the way? Welcome to the 3rd episode of this year’s Life in Digital Podcast series hosted by Ed Steer. Today we’re joined by Simon Kvist Gaulshøj, CEO of Adnami to talk about the Importance of the Creative in Ad Campaigns. For more information on Adnami and how they’re delivering high impact campaigns for brands, visit their website: www.adnami.io/ Subscribe to the Life in Digital Podcast and watch exclusive videos via our website today: www.spheredigitalrecruitment.com/life-in-digital-podcast
26:18
March 12, 2021
Creating Exceptional Virtual Onboarding Experiences - Daniel ‘DanTheAgencyMan’ de la Cruz, Polymensa
Creating Exceptional Virtual Onboarding Experiences - Daniel ‘DanTheAgencyMan’ de la Cruz, Polymensa
For most businesses, remote onboarding and managing a more remote workforce has become a priority since March 2019. Businesses who can hire, develop and retain talent as the world evolves will hold a competitive advantage. Attracting, training and retaining the very best talent, that powers your business, has never been more important. Daniel "DanTheAgencyMan" de la Cruz, Founder at Polymensa, has researched 41 carefully selected agencies and technology vendors to understand what makes a “best in class” virtual onboarding experience. Ed caught up with Daniel to share his findings.  You can download the full report via our website: https://www.spheredigitalrecruitment.com/blogs-and-insights/virtual-onboarding-webinar
38:10
February 26, 2021
LIVE "IR35: Remove the Risk" webinar
LIVE "IR35: Remove the Risk" webinar
IR35 legislation is changing on 6th April 2021. Listen to our live webinar, recorded on the 17th of February, where Sphere were joined by the experts at Kingsbridge on how to remove the risk of IR35 from your business.  We will be hosting live industry events throughout the year and will share these recordings via our Life in Digital podcast.  If you have any questions, please reach out to our contract team directly. Details can be found via our website: https://www.spheredigitalrecruitment.com/consultants?position=contract
51:46
February 22, 2021
Partnerships… an untapped wave of growth - Owen Hancock, Impact
Partnerships… an untapped wave of growth - Owen Hancock, Impact
“I’m a big believer in a more diverse internet, and I think that’s part of what partnerships do. They create more and more relationships rather than everyone stuck having to work with Facebook and Google." This week we’re joined by Owen Hancock, Marketing Director, EMEA at Impact – a partnership automation platform that enables better, more effective partnerships across the marketing lifecycle at scale. In this episode of the Life in Digital Podcast, we look at how Owen, and the team at Impact, are helping businesses identify partnership opportunities and leverage their value as the world around us continues to change and evolve. Owen and Ed touch on the change in trends over the last 12 months, brought on in part due to COVID-19, but also a change in the ways in which brands want to reach their target audiences. Finally, Owen shares some great insights into how, as a global business, Impact brilliantly dealt with the challenges of 2020, the effects that change and uncertainty had on its team, and how they are kicking on this year and continuing to go from strength to strength. www.spheredigitalrecruitment.com/life-in-digital-podcast/life-in-digital Check out Impact and the work they’re doing with brands to deliver true value from their partnership opportunities: https://impact.com/ Owen Hancock: https://www.linkedin.com/in/owen-hancock-10449a23/
42:48
February 04, 2021
Struggling with Pregnancy - Niki Stoker, A Million Ads
Struggling with Pregnancy - Niki Stoker, A Million Ads
In the final episode of this season’s Parenting is a Juggling Act, I’m humbled to be joined by Niki Stoker, mother of Fred and Chief Operating Officer at A Million Ads. Niki endured a rollercoaster of a journey into motherhood, including an ectopic pregnancy that left her feeling that she and her husband would never conceive. Her story is one of hardship, endurance and in the end, hopefulness. If you are struggling with any of the topics mentioned, please reach out to myself (Amy) or Niki (our details are below) Links:  Niki Stoker: www.linkedin.com/in/niki-stoker-9120205/ Amy Wright: amy@spherelondon.co.uk A Million Ads: www.amillionads.com/ Pregnancy Support Hotlines: www.supportline.org.uk/problems/pregnancy-and-infertility-support/
34:01
December 11, 2020
Overcoming Guilt in Parenthood - Claire Leon, Acorn-i
Overcoming Guilt in Parenthood - Claire Leon, Acorn-i
I’m proud to be joined by Claire Leon, mother of 3 and co-founder of Acorn Intelligence – a technology-enabled Amazon sales agency. Claire’s youngest was just 2 years old when she launched the business and since then they have seen huge growth. Claire shared her experience raising a small family whilst at Amazon, her difficulties in pregnancy and childbirth, launching a start-up, juggling a career with a husband in a global role, and the importance of delegating. Links:  Claire Leon: https://www.linkedin.com/in/claireleon/ Acorni-i: https://acorn-i.com/ Ross Caveille: https://www.linkedin.com/in/rosscaveille/ Watch Tiffany Dufu 'Drop the Ball Instead of Trying to Do It All': https://www.youtube.com/watch?v=iiS11hJKVu8&t=294s Read  Tiffany Dufu 'Drop the Ball': http://tiffanydufu.com/drop-the-ball Listen and watch more of the Life in Digital podcast series via our website: https://www.spheredigitalrecruitment.com/life-in-digital-podcast/life-in-digital-season-2
41:49
December 04, 2020
Regaining your Confidence - Marie Wright, Bold Bean Coaching
Regaining your Confidence - Marie Wright, Bold Bean Coaching
In our 2nd episode of Parenting is a Juggling Act, we're joined by Marie Wright (Executive Coach, Life Coach, and all-around brilliant human!).  She shares not only her experience of raising a family but how she has helped 100’s of other men and women on their journey back into work and regaining their confidence. Marie Wright: https://www.boldbeancoaching.com/ Blog and Sign Up to Newsletter: https://www.boldbeancoaching.com/blog
44:26
November 27, 2020
Building Resilient Teams - Ete Davies, Engine
Building Resilient Teams - Ete Davies, Engine
“We need to see people as business-critical”, Ete Davies, CEO of Engine, shares how we can learn from parents who maintain high performing roles. As someone who has been a single parent whilst managing his career into MD and CEO positions, Ete understands how important it is to listen and accommodate the lives of the people you employ. Building high performing, resilient teams? It starts with trust. Links: Ete Davies: https://www.linkedin.com/in/etedavies/ Engine: https://enginegroup.com/uk/ AnalogFolk: https://analogfolk.com/ Creative Equals: https://www.creativeequals.org/ She Says: https://weareshesays.com/ We are Stripes: http://www.wearestripes.org.uk/ Culture Heroes: http://www.cultureheroeshq.co.uk/ www.spheredigitalrecruitment.com/life-in-digital-podcast
47:51
November 20, 2020
Diversity isn't a tick box - Simone Harvey, The Unmistakables
Diversity isn't a tick box - Simone Harvey, The Unmistakables
“A time to rebuild businesses” is the theme of our final episode of Season 1's Life in Digital podcast and is a quote from our guest, Simone Harvey, Director of The Unmistakables.  The Unmistakables are a diversity and culture agency and Simone was the perfect guest to round off what’s been an incredible couple of months speaking to leaders and shapers of the digital sector. We started this podcast in response to the accelerated changes happening in the digital sector in light of the pandemic and the snowball effect that the Black lives matter movement has had on how we think and talk about diversity in businesses. I hope you will join me in listening to our final episode where we discuss the importance of diversity and building an inclusive team, and how data is vital in holding us accountable to the promises made in 2020. Simone has over 10 years comms experience. She’s worked on campaigns for some of the world’s biggest brands and organisations, including The Coca-Cola Company, Diageo and Pladis and has held positions at leading agencies including Hill & Knowlton and Teneo, as well as boutique specialists. Simone’s experience spans corporate, B2B and consumer comms, people development, and culture change. Alongside a career in comms, she’s also a visual artist and member of two arts collectives (for women of colour and artists of African descent). She has hosted and participated in solo and group shows across London and has experience facilitating panels, focus groups and workshops. Simone joined The Unmistakables with a desire to integrate her mix of passions, experience and identity – to embrace and celebrate difference and expand the ‘norm’ within the marcomms industry, organisations and society as a whole. Bringing her whole self to work, creatively, culturally and personally, she delivers a wealth of lived and professional experience to The Unmistakables. Simone Harvey: https://www.linkedin.com/in/simone-harvey-53641534/ The Unmistakables: https://www.theunmistakables.com/ Asad Dhunna: https://www.linkedin.com/in/asaddhunna Benjamin Brooks-Dutton: https://www.linkedin.com/in/benbrooksdutton/ Being Black in business in the midst of BLM (blog post from Simone Harvey): https://www.theunmistakables.com/blog/2020/6/23/being-black-in-business-in-the-midst-of-blm Sheldon Mills: https://www.linkedin.com/in/sheldon-mills-3664562/ The Speakeasier with Sheldon Mills: Where are all the Black leaders? (podcast episode): https://www.theunmistakables.com/blog/2020/7/22/the-speakeasier-with-sheldon-mills-where-are-all-the-black-leaders Subscribe to the Speakeasier: https://open.spotify.com/show/6IRYkx2Eb7mj4d00AVtNQ1?si=FybW4egPSXGAHGQrn0OTvw _ A huge thank you to everyone who was involved in our first season of Life in Digital.  If you want to keep up to date with the work that we're doing at Sphere Digital Recruitment, please follow us on Linkedin and Instagram
37:32
August 21, 2020
From start-up to scale-up - Ben Williams, KILN
From start-up to scale-up - Ben Williams, KILN
Advertising is a $5 billion industry and the average attention span is 5 seconds… so how do you compete? This week we're joined by Ben Williams, founder and managing director or Kiln. Kiln is a growth agency, working with founders in the media-tech space with a focus on strategy, business development and product. In 2019, Kiln supported the founders they work with to raise over 2.5 million dollars in funding. In this episode, we dived into how successful companies get started, innovation and hyper-growth in the media tech space Ben has over 20-years’ product and business development experience across the media, entertainment and technology industries. He is passionate about driving innovation, and has held senior positions at Apple, InMobi and Channel 4. Links:  Kiln: https://www.linkedin.com/company/wearekiln/ Ben Williams: https://www.linkedin.com/in/benjwilliams/ Audio mob: https://audiomob.io/  Christian Facey: https://www.linkedin.com/in/christian-facey/    Wilfrid Obeng: https://www.linkedin.com/in/wilfridobeng/  Fabrik: https://fabrik.io/ Giants technology: https://www.giantstechnology.com/ Matter innovation: https://matterinnovation.com/ Growth lab: https://www.growth-lab.co/ The Captain Class: https://www.amazon.co.uk/Captain-Class-Hidden-Behind-Greatest/dp/1785030280 Advisors of Kiln: Cat Agostino: https://www.linkedin.com/in/cat-agostinho-227a053/ Andy Chilcott: https://www.linkedin.com/in/andychilcott/ Simon Huntley: https://www.linkedin.com/in/simonhuntley/ Darren Thompson: https://www.linkedin.com/in/darren-thompson-b6052318/ Jay Richards: https://www.linkedin.com/in/jaykrichards/ Other mentions: Dion Price  - https://www.linkedin.com/in/dionprice/ Adam Patterson - https://www.linkedin.com/in/adampattison/
53:11
August 14, 2020
Well-being and Gratitude - Lisa Targett, TRIBE
Well-being and Gratitude - Lisa Targett, TRIBE
This week on Life in Digital, we're joined by Lisa Targett, UK General Manager at Tribe. We focused in on the rise of influencer marketing and the need for purpose to be built into brand and creator campaigns. Lisa also shared the ways in which the team at Tribe has been able to stay connected, albeit across multiple time zones and whilst still working remotely. Links Lisa Targett: https://www.linkedin.com/in/lisatargett/ TRIBE: https://www.tribegroup.co/ Marketers in Pyjamas: https://www.tribegroup.co/marketers-in-pyjamas
35:13
August 07, 2020
Gen-Z, Brutally Honest - Jay Richards and Cat Agostinho, Imagen
Gen-Z, Brutally Honest - Jay Richards and Cat Agostinho, Imagen
Today on Life in Digital I’m speaking to the experts in Gen-Z on why brands should take notice of this audience that hold 4.4 trillion in spending power.    Imagen, one this year’s Techround100 finalists and its founders Jay Richards and Cat Agostinho. Imagen Co-founder and CEO, Jay Richards is the 5th of 6 children from migrant parents. From a rebellious start while at school to now the Founder of Imagen and a Forbes 30under30 entrepreneur, he credits his Business Studies teacher at school for guiding his sense of entrepreneurship in the right direction at the right time and now aims to provide opportunities for Gen Z to shape their future. Cat Agostinho is Co-founder and COO of Imagen. Cat has been a supporter and promoter of talent throughout her career and also founded dawn in 2009 - a community dedicated to inspiring and developing women’s careers both personally & professionally. Cat was listed as an IPA Women of Tomorrow Finalist 2018 and a contributing member to the Conscious Advertising Network (CAN).  Together we dived into the world of Gen Z, tackling everything from activism, the erasure of physical borders to the impact that Covid is having on employment for this generation. Links:  Imagen: https://imageninsights.com/ Jay Richards (Twitter: https://twitter.com/jaykrichards), (Linkedin: https://www.linkedin.com/in/jaykrichards/) Cat Agostinho (Twitter: https://twitter.com/Cat_A), (Linkedin: https://www.linkedin.com/in/cat-agostinho-227a053/) Techround100 finalists: https://techround.co.uk/?s=imagen Forbes30under30: https://www.forbes.com/profile/jay-richards/#59ada1d58e53 Dawn: https://dawnuk.co.uk/ Conscious Advertising Network (CAN): https://www.consciousadnetwork.com/ Free Resources for upskilling in the digital sector: https://www.spheredigitalrecruitment.com/blog/2020/05/free-resources-to-up-skill-during-furlough Black Lives Matter: https://www.blacklivesmatter.uk/
43:05
July 31, 2020
Black Lives Matter - Darren Thompson, Kiln
Black Lives Matter - Darren Thompson, Kiln
This week we're joined by the brilliant Darren Thompson, Kiln Associate and Entrepreneur. Join us for an in-depth conversation about the Black Lives Matter movement, why we should avoid using the term BAME, how change comes from within, and what life in digital is like for the Black community. Links Darren Thompson https://www.linkedin.com/company/2744200/admin/ Kiln Radio Episode 'Black Lives Matter' with Ben Williams and Chris Lambert  https://kiln-radio.simplecast.com/ Chris Lambert's 'A Letter To My White Friends' https://www.esquire.com/uk/culture/a32743745/a-letter-to-my-white-friends-george-floyd/ https://blacklivesmatter.com/ The Unmistakeables https://www.theunmistakables.com/ Imagen https://imageninsights.com/ Stamped from the Beginning by Ibram X. Kendi‎ Why I'm No Longer Talking to White People About Race by Reni Eddo-Lodge How to be an antiracist by Ibram X. Kendi‎ Clean Getaway by Nic Stone The Faraway Truth by Janae Marks
37:52
July 24, 2020
Purpose led advertising - Julia Hitchman, Good Loop
Purpose led advertising - Julia Hitchman, Good Loop
We address why trust is at an all-time low for consumers. Speaking with the leading ethical agency, Good Loop, we caught up with Julia Hitchman, Head of Brand and Agency partnerships on purpose-led advertising and which businesses are going to stand the test of time. Show Notes:  Good Loop  B-Corps 
38:33
July 17, 2020
July 17, 2020
July 17, 2020
00:21
July 17, 2020