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The Art of a Profitable Lifestyle Gym

The Art of a Profitable Lifestyle Gym

By Chris Thorndike

The Art of a Profitable Lifestyle Gym podcast teaches gym owners who offer group training how build profitable gyms that also give them a lifestyle of freedom. We dive into strategies to grow your gym that don't just serve the business & the members but also take care of the gym owner. Our goal is to help you build a gym that gives you the income you need for the lifestyle you want.
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#002: Are You Able To Pay Yourself First?

The Art of a Profitable Lifestyle GymJul 04, 2019

00:00
07:17
#170. The Psychology of Price: Unpacking Why Most Leads Ask For Price First

#170. The Psychology of Price: Unpacking Why Most Leads Ask For Price First

    In this episode, I dive into the psychology behind why price is most often the first question people ask when contacting your gym. I'll dissect what new prospects really want from you and why it can feel like price is a make or break answer. Also, don't miss out on hearing how you can influence peoples perception of value and why you're worth more than the average gym by simply sharing a few key pieces of information with them within the first 10 minutes of connecting.

Aug 19, 202325:54
#169. 3 Steps To Get More Leads
Jul 11, 202323:57
#168. Enroll 5 New Members/Month On Repeat
Jun 26, 202317:10
#167: Lead Gen Strategies: Optimize First, Buy The Rest
Jun 20, 202342:15
#166. 4 Steps To Build Out A Marketing System For Your Gym
Jun 12, 202327:57
#164. How Nick Built The Systems Needed To Raise Rates To $240/Month
May 29, 202340:01
#163: 10 Reasons Why Small Group Fitness Coaching Is Worth At Least $225+/Month
May 22, 202340:47
#162: Lead Follow-Up Mastery: Proven Techniques For Gym Owners To Increase Their Booked Sales Appointments
May 15, 202331:47
#161. Money Insecurities: Why Gym Owners Struggle Selling What They’re Worth
May 11, 202334:21
#160. Building a Loyal Community: How to Create Long-Term Members
May 02, 202330:28
#159: How to Get People To See Your Value When Everyone Seems Focused On Price
Apr 24, 202318:54
#158: Breaking The “More” Cycle: How To Be More Successful by Doing Less
Apr 17, 202338:01
#157: How Focusing On “Filling Your Gym” Is Killing Your Growth
Apr 10, 202332:46
#156: How To Create Consistent Leads For Your Group Fitness Program
Apr 03, 202344:41
#155: How To Make Business Changes Without Affecting Your Members And Improving Your Experience
Mar 27, 202341:47
#154: 5 Steps To Selling At Profitable Rates In Your Market
Mar 20, 202345:47
#153: Making Profitable Enrollments Without In-Person Intros
Mar 13, 202339:48
#152: What’s Stopping You From Charging Professional Prices?
Mar 07, 202332:06
#151. Offering A 6 Week Challenge Vs A 12 Week Program
Feb 28, 202343:58
#150: What If I Need To Increase My Prices By $100+/Month?
Feb 21, 202328:54
#149. How Many Leads Do I Need To Grow By 3 Net Members Each Month?
Feb 14, 202326:27
#148. The Significance Of 10 Profitable Enrollments
Feb 07, 202334:09
#147. Building A Profitable Gym And Making Memberships Affordable
Jan 31, 202342:27
#146. Biggest Metric At Your Gym You're Not Tracking
Jan 24, 202336:01
#145. How Sol Learned The "How" Behind The "What" And Increased Rates By +$80/Month
Jan 17, 202301:04:42
#144: The Secret To Creating Long Term Members
Jan 10, 202340:21
#143: What To Do If You're Worried People Won't Be Able To Afford Your Memberships
Jan 03, 202349:42
#142: Selling To A Market Full Of Price Shoppers
Dec 20, 202218:48
#141: What To Do When You Don't Have Time To Market Your Gym
Dec 13, 202235:56
#140: Full Time Or Part Time Coaches: Which Is Better For Your Gym
Dec 06, 202248:31
#139: Scaling Series: Choosing A Price That Is Profitable & Scalable
Nov 29, 202242:43
#138: Scaling Series: Delivering Service (Solving Problem) Through Scale
Nov 22, 202259:56
#137: Scaling Series: When And How Should You Focus On Scaling Your Gym
Nov 15, 202238:57
#136: Do Sales Have To Slow Down During The Holidays? (And Other Gym Musings)

#136: Do Sales Have To Slow Down During The Holidays? (And Other Gym Musings)

The holiday season doesn't have to be slow. It can absolutely be a time to continue to enroll new members. But you'll only be able to do this if you're still actively marketing, adjusting your messaging & continuing to tell people about your programs. If you've been thinking about just focusing on keeping members engaged in Nov & Dec, this episode is for you. There is a lot more you can do to continue to create demand in your programs. 


Register for our upcoming training: Selling Profitable Group Memberships

You'll learn how to enroll your first 10 members into a $225/month group membership regardless of the market you live in or the time of the year. 

Nov 08, 202237:33
#135: Creating A $100k Salary With 4 Day Work Week As A Gym Owner

#135: Creating A $100k Salary With 4 Day Work Week As A Gym Owner

Register For Our Upcoming Training: Selling Profitable Group Memberships

https://training.factoryforged.com/10-members


In this episode, Chris shares why he believes gym owners can & should earn a $100k/year salary and have the flexibility of a 4-day work week. We go into the intentionality you must have in your business model in order to bring in more revenue while improving service quality, holding business expenses to increase your profit. It requires you to master the art of scaling and we're talking all about it!

Nov 01, 202232:51
#134: How To Increase Rates When You're Already Losing Members To Lesser Priced Competitors

#134: How To Increase Rates When You're Already Losing Members To Lesser Priced Competitors

Register For Our Upcoming Training: Selling Profitable Group Memberships

https://training.factoryforged.com/10-members


It can feel really intimidating to think about increasing your prices when you're already losing members to lesser-priced competitors.   At the same time, it's hard to know that you can't keep undercharging for your group program.  


In this episode, we dive into what to do when you're in this predicament. What you can do to help you still increase rates without feeling it financially if/when members decide to leave.



Oct 25, 202234:33
#133. 5 Step Process To Creating Qualified Booked Appointments
Oct 18, 202253:20
#132: The 5 Business Numbers Every Gym Owner Needs To Know
Oct 11, 202245:31
#131: Metrics To Track On A Weekly/Monthly Basis
Oct 04, 202252:02
#130: How Robert Increased His Group Rates After 10 Years
Sep 27, 202250:35
#129: When To Cancel A Class Time
Sep 20, 202236:39
#128: Outsourcing Marketing Responsibility
Sep 13, 202244:18
Free Training Announcement: Register Below!
Sep 06, 202204:50
#127: Solving Onboarding Through Scale
Sep 06, 202240:24
#126: How Brandy Increased Her Autopay By $3,000/Month

#126: How Brandy Increased Her Autopay By $3,000/Month

In this episode, we hear from one of our clients, Brandy. Brandy recently finished Factory Forged Momentum - our 3-month marketing & business coaching program for brick & mortar gym owners. Brandy came to us wanting to bring all her existing members into her current member rates, so we focused on doing that for her. We walk her through our step-by-step process & I'm excited for her to share all her takeaways. 

To register for our upcoming training, click here: https://training.factoryforged.com/newmemberrates.



Aug 30, 202235:30
#125: Creating Revenue Vs Creating Profit
Aug 23, 202245:28
#124: Making PT & Nutrition Optional
Aug 16, 202229:35
#123: What Group Clients Find Valuable
Aug 09, 202247:41
#122. Negative Emotions That Come With Increasing Rates
Aug 02, 202231:07
#121. Developing A Marketing Mindset
Jul 26, 202245:54