The Lightbulb Moment Podcast
By The Lightbulb Moment Podcast
Visit thinkida.com to learn more.
*Music from FreeMusicArchive.org
Scott Holmes - Driven to Success
The Lightbulb Moment PodcastJan 13, 2021
The elephant in the room
So what's up with our startup IDA? Listen to this episode for the full scoop!
IDA Website: https://www.thinkida.com/
IDA helps entrepreneurs better understand their audience and discover buyer preferences and consumer insights with ease, ultimately helping you deliver the right products and marketing messages to grow your business.
Want more great free content? Get on our bi-monthly newsletter for free workshops, business resources, tips and strategies. No spam, ever.
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Do you know ultrasound can wash your clothes?
Engineering geniuses Amy Swanson and Cody Birkland are tackling a massive problem: billions of people around the world hand-wash their clothes and don't have access to laundry facilities. Laundry is inaccessible, expensive, and incredibly damaging to the environment in terms of energy and water usage. They are solving this all with ... ultrasound. It's crazy cool and you're going to want to hear more about it.
Listen to this episode for how they got started, how they've pivoted and refined many times, how they've been able to do customer discovery with people all over the world, and their refreshing take on pitch competitions.
Ultropia Website: ultropia.us
Amy's LinkedIn: https://www.linkedin.com/in/ultraamy/
Cody's LinkedIn: https://www.linkedin.com/in/codybirkland/
IDA Website: https://www.thinkida.com/
IDA helps entrepreneurs better understand their audience and discover buyer preferences and consumer insights with ease, ultimately helping you deliver the right products and marketing messages to grow your business.
Want more great free content? Get on our bi-monthly newsletter for free workshops, business resources, tips and strategies. No spam, ever.
What is your marketing plan missing? Take our quiz to find out and a get free custom marketing plan.
Got [breast]milk?
Nicky Ramsey is the epitome of a woman who has surmounted all odds to find success. From surviving a tough childhood to getting her business idea copied by a large corporation, Nicky has tackled obstacles to bring her vision Junobie, a sustainable breastmilk storage solution, to life.
But whether you are in the femtech space or not, there is SOMETHING to learn in this episode for you. Nicky talks about how she navigated her business being copied, an ingenius way she found trustworthy manufacturers, getting a deal on Shark Tank, and so much more!
So relax, hit play, and be ready to feel inspired by Nicky to to take action and kill it!
Junobie Website: https://www.junobie.com/
IDA Website: https://www.thinkida.com/
IDA helps entrepreneurs better understand their audience and discover buyer preferences and consumer insights with ease, ultimately helping you deliver the right products and marketing messages to grow your business.
Want more great free content? Get on our bi-monthly newsletter for free workshops, business resources, tips and strategies. No spam, ever.
What is your marketing plan missing? Take our quiz to find out and a get free custom marketing plan.
From Wedding Venues to the Shark Tank
We had a blast talking with Caroline Creidenberg, founder of Wedfuly, which helps couples create an interactive and inclusive virtual/hybrid wedding of their dreams! You'll notice Caroline's energy is infectious, and she lives and breathes the brand. We talked about how she even got started in this industry and the path to learning so much and scaling in a short amount of time. She also takes us behind the scenes of her Shark Tank pitch (S13 E5)!
Listen to this episode for the BTS on starting a business during covid, strategy to scaling a service business, and the mindset she used to be successful while heading into the Shark Tank, and more.
So if you or a loved one has a wedding coming up, you know where to go!
Wedfuly Website: https://www.wedfuly.com/
IDA Website: https://www.thinkida.com/
IDA helps entrepreneurs better understand their audience and discover buyer preferences and consumer insights with ease, ultimately helping you deliver the right products and marketing messages to grow your business.
Want more great free content? Get on our bi-monthly newsletter for free workshops, business resources, tips and strategies. No spam, ever.
What is your marketing plan missing? Take our quiz to find out and a get free custom marketing plan.
financial musings w/Ghanika aka stop panicking
This episode is not financial advice. Seriously. It's not even about strategies or hustling or going out to create accounts. It's an open chat and conversation from one of our founders, Ghanika. Consider it a heart-to-heart on finance and musings on where we are at today, developing your financial mindset to process losses, and maintain a healthy attitude towards your finances.
IDA Website: https://www.thinkida.com/
IDA helps entrepreneurs better understand their audience and discover buyer preferences and consumer insights with ease, ultimately helping you deliver the right products and marketing messages to grow your business.
Want more great free content? Get on our bi-monthly newsletter for free workshops, business resources, tips and strategies. No spam, ever.
What is your marketing plan missing? Take our quiz to find out and a get free custom marketing plan.
Pixels of progress - The mindset your business is missing
Ever heard of agile development or an agile workflow and wondered what it meant? Want to make your team more agile?
Or perhaps you are just up against a wall with getting your product development running smoothly and wondering what needs to be different.
This episode may be the answer you are looking for.
Resources Mentioned:
IDA Website: https://www.thinkida.com/
IDA helps entrepreneurs better understand their audience and discover buyer preferences and consumer insights with ease, ultimately helping you deliver the right products and marketing messages to grow your business.
Want more great free content? Get on our bi-monthly newsletter for free workshops, business resources, tips and strategies. No spam, ever.
What is your marketing plan missing? Take our quiz to find out and a get free custom marketing plan.
want to quit your job or retire early? listen to this. | part 2
Welcome to Part 2 of our personal finance segments! If you missed part 1, be sure to listen for tips on money mindset and risk tolerance, your 401k, IRAs, and ESPP and how that plays into retiring early, and of course, crypto and NFTs.
Here's what you'll learn in this segment:
- platforms to get started investing on (and some you may want to avoid)
- determining your own strategy of when to buy and sell
- what to get lined up to quit your job
- how to figure out the amount of money you need to retire early
- a personal finance practice that's made a HUGE difference in growing investments
Here are some great podcasts that are dedicated to personal finance:
IDA Website: https://www.thinkida.com/
IDA helps entrepreneurs better understand their audience and discover buyer preferences and consumer insights with ease, ultimately helping you deliver the right products and marketing messages to grow your business.
Want more great free content? Get on our bi-monthly newsletter for free workshops, business resources, tips and strategies. No spam, ever.
What is your marketing plan missing? Take our quiz to find out and a get free custom marketing plan.
let's talk money mindset, your investment portfolio, & NFTs| part 1
Over the next couple weeks, we'll be releasing some finance themed episodes! We strongly believe personal finance education is so important for everyone, but especially for the entrepreneurs out there who are sitting and dreaming of a nomadic lifestyle or early retirement, you need to get your money right.
We are super confident you are going to walk away from each of these episodes having learned at least ONE new thing!
Here's a sneak peek of what you will learn in this segment.
- determining your risk tolerance
- 401k (to max or not to max)
- ESPP (what it is + how to take advantage even if you think you aren't interested)
- taking out retirement accounts early
- mutual funds & ETFs (and what to look out for when choosing them!)
- crypto & NFTs (tip to keep your fees low, a mistake to avoid, and a way to buy fractional NFTs - yes, even Bored Ape)
IDA Website: https://www.thinkida.com/
IDA helps entrepreneurs better understand their audience and discover buyer preferences and consumer insights with ease, ultimately helping you deliver the right products and marketing messages to grow your business.
Want more great free content? Get on our bi-monthly newsletter for free workshops, business resources, tips and strategies. No spam, ever.
What is your marketing plan missing? Take our quiz to find out and a get free custom marketing plan.
Cooking skincare in a dorm room
It's like Breaking Bad with an innocent twist. Listen for a little story on attempting to create a skincare brand fusing cultures from around the world -- attempting being the keyword here. If you've ever sat tinkering around your workspace, garage, or kitchen, this episode is for you.
IDA Website: https://www.thinkida.com/
IDA helps entrepreneurs better understand their audience and discover buyer preferences and consumer insights with ease, ultimately helping you deliver the right products and marketing messages to grow your business.
Want more great free content? Get on our bi-monthly newsletter for free workshops, business resources, tips and strategies. No spam, ever.
What is your marketing plan missing? Take our quiz to find out and a get free custom marketing plan.
Inspiration in an Ice Cream Shop to Shark Tank
When we saw Dinesh on the latest season of Shark Tank, we KNEW we had to have him on the podcast. His energy and passion (as you will here) are inspiring and his idea is one that makes you wonder why you didn't think of it yourself. Join us in a super energizing conversation with Dinesh as we talk about the spark behind his company Incredible Eats, which makes edible cutlery, and his journey from hustling in trade shows, getting on Shark Tank, landing partnerships, and his mission to reduce plastic waste by 100M spoons by 2025.
Incredible Eats: https://incredibleeats.com/
Can help with their social media? (listen to the episode for info!) Connect with Incredible Eats here: https://incredibleeats.com/pages/contact
Follow Dinesh on LinkedIn: https://www.linkedin.com/in/dtadepalli/
Books Mentioned:
Contagious: Why Things Catch On by Jonah Berger
How to Win Friends & Influence People by Dale Carnegie
IDA Website: https://www.thinkida.com/
IDA helps entrepreneurs better understand their audience and discover buyer preferences and consumer insights with ease, ultimately helping you deliver the right products and marketing messages to grow your business.
Want more great free content? Get on our bi-monthly newsletter for free workshops, business resources, tips and strategies. No spam, ever.
What is your marketing plan missing? Take our quiz to find out and a get free custom marketing plan.
Do you need more journals? The answer is no.
Ever had a late night idea that you just couldn't wait to act on? Or maybe you've tried your hand at a few things already. What do you do when the flame is starting to burn out? Consider this episode another adventure in entrepreneurship. But this time, we are talking about your own personal feelings than anything tactical. As always, lessons were learned.
IDA Website: https://www.thinkida.com/
IDA helps entrepreneurs better understand their audience and discover buyer preferences and consumer insights with ease, ultimately helping you deliver the right products and marketing messages to grow your business.
Want more great free content? Get on our bi-monthly newsletter for free workshops, business resources, tips and strategies. No spam, ever.
What is your marketing plan missing? Take our quiz to find out and a get free custom marketing plan.
Building two startups & getting things with cold emailing
In this episode, we are sharing the real behind the scenes, never-before discussed process we went through with a creating a health-tech startup. Yep, while working on IDA. This is an episode with some serious lessons learned that you don't want to miss.
IDA Website: https://www.thinkida.com/
IDA helps entrepreneurs better understand their audience and discover buyer preferences and consumer insights with ease, ultimately helping you deliver the right products and marketing messages to grow your business.
Want more great free content? Get on our bi-monthly newsletter for free workshops, business resources, tips and strategies. No spam, ever.
What is your marketing plan missing? Take our quiz to find out and a get free custom marketing plan.
Money won't make you happy. But being happy will make you money.
"Money won't make you happy. But being happy will make you money." What's that all about? Join our co-founder in a story-time about one of the first and (worst) jobs ever held, lessons learned, and a lightbulb moment that led to quitting.
IDA Website: https://www.thinkida.com/
IDA helps entrepreneurs better understand their audience and discover buyer preferences and consumer insights with ease, ultimately helping you deliver the right products and marketing messages to grow your business.
Want more great free content? Get on our bi-monthly newsletter for free workshops, business resources, tips and strategies. No spam, ever.
What is your marketing plan missing? Take our quiz to find out and a get free custom marketing plan.
You can't do it all. But you can do most of it.
A few months ago, we polled on our IG about interest in an episode on time management, productivity, and the like. Due to positive response, here it is! Join one of our founders, Varika, on tips and strategies to prioritize and manage multiple responsibilities without losing your sanity :)
IDA Website: https://www.thinkida.com/
IDA helps entrepreneurs better understand their audience and discover buyer preferences and consumer insights with ease, ultimately helping you deliver the right products and marketing messages to grow your business.
Want more great free content? Get on our bi-monthly newsletter for free workshops, business resources, tips and strategies. No spam, ever.
What is your marketing plan missing? Take our quiz to find out and a get free custom marketing plan.
10,000 hours of business expertise
Our long awaited episode with Neema Amin! Neema is a jack of all trades businesswoman with over 10,000 hours of expertise ranging from startups to corporates. We dive into her career journey, tips for entrepreneurs and B2B sales, money mindset, and more. When we met Neema, we knew we had to record a podcast with her, and now it's here! Listen and enjoy :)
IDA Website: https://www.thinkida.com/
IDA helps entrepreneurs better understand their audience and discover buyer preferences and consumer insights with ease, ultimately helping you deliver the right products and marketing messages to grow your business.
Want more great free content? Get on our bi-monthly newsletter for free workshops, business resources, tips and strategies. No spam, ever.
What is your marketing plan missing? Take our quiz to find out and a get free custom marketing plan.
“How can I serve people beyond just selling my product?”
In this episode we talk with Margherita Sgorbissa, a community consultant, Founder and CEO of Fairforce. She helps purpose driven entrepreneurs scale their mission through the power of community. We discuss community activism, community values and transformative potential in terms of business. You will be asking yourself, “How can I serve people beyond just selling my product?”
You will learn:
Ways to build an engaged community through your brand.
Transformative shifts to foster a feeling of belonging.
Using metrics to understand your community.
Calls to interaction for your visibility strategy.
Check out Margherita’s website at https://www.thisfairforce.com/
IDA Website: https://www.thinkida.com/
IDA helps entrepreneurs better understand their audience and discover buyer preferences and consumer insights with ease, ultimately helping you deliver the right products and marketing messages to grow your business.
Want more great free content? Get on our bi-monthly newsletter for free workshops, business resources, tips and strategies. No spam, ever.
What is your marketing plan missing? Take our quiz to find out and a get free custom marketing plan.
Biggest Mistakes & Regrets of Entrepreneurs
We recently created a survey asking entrepreneurs where they feel like they had gotten off track in their entrepreneurial journeys. This episode is a solo episode with IDA's Co-Founder, Varika Pinnam, where she discusses these mistakes, offering insight and encouragement to the common problems that entrepreneurs face.
"Be flexible, try as you might, you won't meet every milestone you set for yourself. Don't punish yourself. Learn from your mistakes and set another, hopefully a more achievable milestone."
IDA Website: https://www.thinkida.com/
IDA helps entrepreneurs better understand their audience and discover buyer preferences and consumer insights with ease, ultimately helping you deliver the right products and marketing messages to grow your business.
Want more great free content? Get on our bi-monthly newsletter for free workshops, business resources, tips and strategies. No spam, ever.
What is your marketing plan missing? Take our quiz to find out and a get free custom marketing plan.
Entrepreneurship from an Energetic Perspective
In this episode we talk with Natasha Astara, spiritual artist and clairvoyant, on how to look after your energy as an entrepreneur. We discuss how taking time for self-love and things that make you feel good, will actually help you attract opportunities.
We will talk about:
- balancing yin and yang to stay inspired
- using affirmations to stay true to your vision
- creating a healthy energy system within your weekly schedule
- keeping a positive mindset and high vibration
- using your energy wisely in business
This episode will inspire you to follow your heart!
Check out Natasha’s website https://earthmotherstarchild.co.uk/
IDA Website: https://www.thinkida.com/
IDA helps entrepreneurs better understand their audience and discover buyer preferences and consumer insights with ease, ultimately helping you deliver the right products and marketing messages to grow your business.
Want more great free content? Get on our bi-monthly newsletter for free workshops, business resources, tips and strategies. No spam, ever.
What is your marketing plan missing? Take our quiz to find out and a get free custom marketing plan.
Business Beyond Borders
A conversation with Nohémie Mawaka, Founder of Aluuka, an organization created to streamline the process of sending money to family abroad for healthcare purposes, and to prevent losing funds in the process. This episode discusses cultural awareness, international business, and tips for navigating in the world of tech.
Aluuka Website: https://www.aluuka.com/
IDA Website: https://thinkida.com
IDA is a mobile app that makes entrepreneurship navigable and user-friendly. Get smart suggestions and recommendations on what you need to do next, connect with other founders, analyze your competitors and audience, and find mentors and investors.
Want more great free content? Get on our bi-monthly newsletter for free workshops, business resources, tips and strategies. No spam, ever.
What is your marketing plan missing? Take our quiz to find out and a get free custom marketing plan.
This Algorithm Rates Your Startup
This episode is a conversation with Co-Founder of IDA, Varika Pinnam, and the multi-talented CEO and Founder of VenturePole, XJ. VenturePole focuses on closing the diversity gap of venture capital. Like many women entrepreneurs, she faced rejection and unequal treatment from investors. XJ talks about embracing uncertainty, grit and the superhuman traits of entrepreneurs.
Check out XJ's work at https://venturepole.com/
IDA Website: https://www.thinkida.com/
IDA helps entrepreneurs better understand their audience and discover buyer preferences and consumer insights with ease, ultimately helping you deliver the right products and marketing messages to grow your business.
Want more great free content? Get on our bi-monthly newsletter for free workshops, business resources, tips and strategies. No spam, ever.
What is your marketing plan missing? Take our quiz to find out and a get free custom marketing plan.
Social Impact & Being a Female Founder
This episode is an inside look into a recent video session we hosted with Impaction, a social impact platform. We talk with founder Shivani Chokshi about our tips, strategies and experiences as female entrepreneurs. This episode is packed with tips and tools to use to start or elevate your business in 2021.
Impaction Website: myimpaction.com
IDA Website: https://www.thinkida.com/
IDA helps entrepreneurs better understand their audience and discover buyer preferences and consumer insights with ease, ultimately helping you deliver the right products and marketing messages to grow your business.
Want more great free content? Get on our bi-monthly newsletter for free workshops, business resources, tips and strategies. No spam, ever.
What is your marketing plan missing? Take our quiz to find out and a get free custom marketing plan.
Reinventing with Resilience
This episode features Alex Friedman, CEO and Founder of Talk Howdy, a platform for virtual meetups for people with shared interests. Though her original idea didn't succeed as she'd hoped, she let go of fear to pursue new ideas, reached out to make connections, and reinvented herself to create a new business. Alex is passionate about helping people and offers valuable advice to other entrepreneurs.
*After the recording of this episode, Talk Howdy was accepted into Techstars Austin! Techstars is a world renown accelerator with acceptance rates of 1%, so congratulations to Alex on truly reinventing and being resilient!
Talk Howdy Website: talkhowdy.com
IDA Website: https://www.thinkida.com/
IDA helps entrepreneurs better understand their audience and discover buyer preferences and consumer insights with ease, ultimately helping you deliver the right products and marketing messages to grow your business.
Want more great free content? Get on our bi-monthly newsletter for free workshops, business resources, tips and strategies. No spam, ever.
What is your marketing plan missing? Take our quiz to find out and a get free custom marketing plan.
The Beauty of the Pivot
Priya Amin is the CEO of Flexable, a company that offers flexible childcare solutions, and more recently, virtual childcare. When COVID-19 happened, people's working lives changed, and so did their childcare needs. In her entrepreneurial spirit, Priya pivoted and adjusted her business to help companies and working parents care for their children in the remote workplace. This episode is exciting because Priya was actually one of the first users of IDA, so it's great to hear her success story.
Priya's LinkedIn: https://www.linkedin.com/in/priyaamin/
IDA Website: https://www.thinkida.com/
IDA helps entrepreneurs better understand their audience and discover buyer preferences and consumer insights with ease, ultimately helping you deliver the right products and marketing messages to grow your business.
Want more great free content? Get on our bi-monthly newsletter for free workshops, business resources, tips and strategies. No spam, ever.
What is your marketing plan missing? Take our quiz to find out and a get free custom marketing plan.
Communicating with Confidence
In this episode, we talk with Brenden Kumarasamy, communication expert and Founder of MasterTalk. He shares tips and exercises to effectively communicate and pitch your business at any time of day.
IDA Website: https://www.thinkida.com/
IDA helps entrepreneurs better understand their audience and discover buyer preferences and consumer insights with ease, ultimately helping you deliver the right products and marketing messages to grow your business.
Want more great free content? Get on our bi-monthly newsletter for free workshops, business resources, tips and strategies. No spam, ever.
What is your marketing plan missing? Take our quiz to find out and a get free custom marketing plan.
PSA We Got Hacked!
Entrepreneurship isn't always all glamour and success! Join us for a conversation with one of IDA's Founders, Varika Pinnam, where she talks about an experience that happened recently at IDA. Learn from her takeaways and access tips for how to prevent the same thing happening to your business.
Bluehost: https://www.bluehost.com/
Wordpress: http://wordpress.org/
Sucuri: https://sucuri.net/
VaultPress: https://vaultpress.com/
Cybersecurity for Small Business: https://www.ftc.gov/tips-advice/business-center/small-businesses/cybersecurity
IDA Website: https://www.thinkida.com/
IDA helps entrepreneurs better understand their audience and discover buyer preferences and consumer insights with ease, ultimately helping you deliver the right products and marketing messages to grow your business.
Want more great free content? Get on our bi-monthly newsletter for free workshops, business resources, tips and strategies. No spam, ever.
What is your marketing plan missing? Take our quiz to find out and a get free custom marketing plan.
Solving Problems & Finding Opportunities
In this episode, we talked with Afifa Siddiqui who built not one, not two, but three multi-million dollar, 8-figure companies. What inspired her? How does she manage it all? And what does she have to say to other aspiring or current entrepreneurs? Listen to this episode as we dive in into Afifa's background and journey!
Career Leaf Website: https://careerleaf.com/
Canadian Payroll Services: www.canadianpayrollservices.com
IDA Website: https://www.thinkida.com/
IDA helps entrepreneurs better understand their audience and discover buyer preferences and consumer insights with ease, ultimately helping you deliver the right products and marketing messages to grow your business.
Want more great free content? Get on our bi-monthly newsletter for free workshops, business resources, tips and strategies. No spam, ever.
What is your marketing plan missing? Take our quiz to find out and a get free custom marketing plan.
Successful but Unhappy: Acquiring Habits for Success & Happiness with Laura DiBenedetto
In this episode, Laura DiBenedetto, Founder and CEO, Life Mastery Coach, Tedx speaker and Author of The Six Habits, shares inspiring ways to become an architect of your own future. We talk about success, happiness and how you actually have an unlimited supply of the tools you need within you. Her mission is to invite entrepreneurs and leaders into an incredible way of being.
Check out Laura's book, The Six Habits at www.thesixhabits.com/
Laura's Website: https://lauradibenedetto.com/
IDA Website: https://www.thinkida.com/
IDA helps entrepreneurs better understand their audience and discover buyer preferences and consumer insights with ease, ultimately helping you deliver the right products and marketing messages to grow your business.
Want more great free content? Get on our bi-monthly newsletter for free workshops, business resources, tips and strategies. No spam, ever.
What is your marketing plan missing? Take our quiz to find out and a get free custom marketing plan.
'Hold Out for the Last Minute Lindas' - Talking Sales with Meghan Lamle
Sales coach Meghan Lamle shares valuable strategies for how to sell to your customers with minimal objections. Join us for a conversation packed with tips to understanding your audience, building emotional connections, and generating a thriving business throughout the pandemic.
Meghan's Website: https://www.meghanlamle.com
IDA Website: https://www.thinkida.com/
IDA helps entrepreneurs better understand their audience and discover buyer preferences and consumer insights with ease, ultimately helping you deliver the right products and marketing messages to grow your business.
Want more great free content? Get on our bi-monthly newsletter for free workshops, business resources, tips and strategies. No spam, ever.
What is your marketing plan missing? Take our quiz to find out and a get free custom marketing plan.
Sales and Psychology w/Maura Schreier- Fleming
Maura is one of the mentors for IDA and an expert in sales. She's had 20+ years of experience in sales at Fortune 500 companies, has her own company, Best@Selling, and has written two books on sales. We asked Maura to be on our show as we end Season 1 of the podcast to share her expertise with you all. Listen for her amazing, actionable sales tips and insights and how she reads potential customers according and uses psychology to sell. Sales is a necessary skill for all entrepreneurs but can be daunting at times - learn how to alter your approach in this episode!
Best@Selling Website: https://www.bestatselling.com/
IDA Website: https://www.thinkida.com/
IDA helps entrepreneurs better understand their audience and discover buyer preferences and consumer insights with ease, ultimately helping you deliver the right products and marketing messages to grow your business.
Want more great free content? Get on our bi-monthly newsletter for free workshops, business resources, tips and strategies. No spam, ever.
What is your marketing plan missing? Take our quiz to find out and a get free custom marketing plan.
Riding the Entrepreneurship Wave w/Ocean Morgan
Ocean Morgan is a current college student and 3-time entrepreneur at the age of just 22. We talked about her journey and her work with her current company, Kaivent Media, and her tips for building a sales funnel, running a powerful, lead-generating webinar, and advertising. One of Ocean's key tips towards the end of the episode is to "ride that wave" of confidence you get after a win to fuel your next moves. Listen for her remaining actionable tips, insights, and favorite tools to use whether you are in consulting, coaching, or course-building industries or are just looking for ways to enlarge your audience and create more leads!
Kaivent Media: https://kaiventmedia.com
IDA Website: https://www.thinkida.com/
IDA helps entrepreneurs better understand their audience and discover buyer preferences and consumer insights with ease, ultimately helping you deliver the right products and marketing messages to grow your business.
Want more great free content? Get on our bi-monthly newsletter for free workshops, business resources, tips and strategies. No spam, ever.
What is your marketing plan missing? Take our quiz to find out and a get free custom marketing plan.
What is CoCoCo?
We chatted with Margaux Woellner, the Head of Communications at Teooh, a VR startup that provides virtual event spaces with avatars and realistic movements to inspire better communication, connection, and genuine conversations, networking, and social gatherings even while remote. Having used (and loved) Teooh ourselves in the past, we talked to Margaux about her role, her book on audience building, diversity, and what CoCoCo is. Listen to find out and get her insights to take actionable steps for your startup's culture!
IDA Website: https://www.thinkida.com/
IDA helps entrepreneurs better understand their audience and discover buyer preferences and consumer insights with ease, ultimately helping you deliver the right products and marketing messages to grow your business.
Want more great free content? Get on our bi-monthly newsletter for free workshops, business resources, tips and strategies. No spam, ever.
What is your marketing plan missing? Take our quiz to find out and a get free custom marketing plan.
'Metrics are People, Too'
"Metrics are People, Too". This is a quote from Lean Startup, by Eric Ries. What it gets at is the fact that the data points all represent real people and real actions taken by them. So data is important. Massively important for your startup. In this episode, we talked to Maryna Burushkina, founder of Growth Channel, an AI-based SaaS platform to automatically generate marketing plans for your company, all about data and metrics.
Maryna's company: growthchannel.io
IDA Website: https://www.thinkida.com/
IDA helps entrepreneurs better understand their audience and discover buyer preferences and consumer insights with ease, ultimately helping you deliver the right products and marketing messages to grow your business.
Want more great free content? Get on our bi-monthly newsletter for free workshops, business resources, tips and strategies. No spam, ever.
What is your marketing plan missing? Take our quiz to find out and a get free custom marketing plan.
All About Pricing Strategy
Edward Lee, founder of Hello Advisr, a pricing consultancy company for startups, joined us to talk all about pricing strategy, how you can determine the best one for you, the differences between enterprise and consumer pricing, and more! Listen for action steps you can take right now to revamp your pricing strategy and what you should be thinking about when approaching pricing your products and services as a startup.
Hello Advisr: https://helloadvisr.com
IDA Website: https://www.thinkida.com/
IDA helps entrepreneurs better understand their audience and discover buyer preferences and consumer insights with ease, ultimately helping you deliver the right products and marketing messages to grow your business.
Want more great free content? Get on our bi-monthly newsletter for free workshops, business resources, tips and strategies. No spam, ever.
What is your marketing plan missing? Take our quiz to find out and a get free custom marketing plan.
From Raising Venture Capital to Sitting on the Other Side of the Table
Dr.Brittany Barreto, founder of Pheramor, the first DNA-based dating app, talks about her entrepreneurial journey, the creation of Pheramor, and what she's learned after raising $1.5M for her company to now sitting on the other side of the table as an investor as well as her passion for femtech and wellness. Here's what a geneticist turned startup founder turned venture capitalist has to say to other entrepreneurs.
Femtech Focus: https://femtechfocus.com
IDA Website: https://www.thinkida.com/
IDA helps entrepreneurs better understand their audience and discover buyer preferences and consumer insights with ease, ultimately helping you deliver the right products and marketing messages to grow your business.
Want more great free content? Get on our bi-monthly newsletter for free workshops, business resources, tips and strategies. No spam, ever.
What is your marketing plan missing? Take our quiz to find out and a get free custom marketing plan.
Without a Brand, it's a Commodity.
We chatted with Tara Eggenspiller, who started her own line of handbags from home, about the importance of branding. Listen for her tips on starting a fashion company, finding a niche in a saturated market, and building a brand identity to establish yourself and attract the right audience.
Angela Mariah Handbags: https://www.angelamariah.com/
IDA Website: https://www.thinkida.com/
IDA helps entrepreneurs better understand their audience and discover buyer preferences and consumer insights with ease, ultimately helping you deliver the right products and marketing messages to grow your business.
Want more great free content? Get on our bi-monthly newsletter for free workshops, business resources, tips and strategies. No spam, ever.
What is your marketing plan missing? Take our quiz to find out and a get free custom marketing plan.
Raising a $30K Friends & Family Round
Fundraising can be a nerve-wracking but necessary process for many entrepreneurs. And doing it from people you know? It can be tough to ask for money from friends and family for your business idea. We talked to Nicole Hartwig, founder of Capri for Girls, about her app for personal finance for young women, her passion for financial literacy, and how she conveyed that passion to successfully close a $30,000 F&F round!
Capri For Girls: https://www.capriforgirls.com/
IDA Website: https://www.thinkida.com/
IDA helps entrepreneurs better understand their audience and discover buyer preferences and consumer insights with ease, ultimately helping you deliver the right products and marketing messages to grow your business.
Want more great free content? Get on our bi-monthly newsletter for free workshops, business resources, tips and strategies. No spam, ever.
What is your marketing plan missing? Take our quiz to find out and a get free custom marketing plan.
Mental Wellness for Entrepreneurs - WoW 15 Project
We were happy to have Olga Peskova and Amanda Johnson of the WoW 15 Project for a live mental wellness session for entrepreneurs. Especially considering the current times we live in as well as the mindset of entrepreneurs to continuously hustle, work, and produce, practicing mental wellness and incorporating it into our lives is essential. In this episode, we discuss tips for taking care of mental health and ways founders can approach their personal wellness. We also practice a breathing technique and a wonderful guided meditation.
WoW15 Project: https://www.instagram.com/breathe.move.meditate/
IDA Website: https://www.thinkida.com/
IDA helps entrepreneurs better understand their audience and discover buyer preferences and consumer insights with ease, ultimately helping you deliver the right products and marketing messages to grow your business.
Want more great free content? Get on our bi-monthly newsletter for free workshops, business resources, tips and strategies. No spam, ever.
What is your marketing plan missing? Take our quiz to find out and a get free custom marketing plan.
*Purple Planet Music - Secret Escapes
Doing More with Less - Marketing with Leah Frazier
Join us for a conversation with Leah Frazier, 2-time Emmy award stylist and founder of Think Three Media, as we discuss how she transitioned from practicing law to build a name for herself in fashion and marketing as well as her tips for how entrepreneurs can approach marketing on a startup budget. Discover steps you can take today to grow your audience and make your marketing more effective.
Think Three Media: https://thinkthreemedia.com/
IDA Website: https://www.thinkida.com/
IDA helps entrepreneurs better understand their audience and discover buyer preferences and consumer insights with ease, ultimately helping you deliver the right products and marketing messages to grow your business.
Want more great free content? Get on our bi-monthly newsletter for free workshops, business resources, tips and strategies. No spam, ever.
What is your marketing plan missing? Take our quiz to find out and a get free custom marketing plan.