Lighthouse Podcast

Victoria Clay is a Print Designer and model who was featured on Britain’s Next Top Model Cycle 11. She is a lover of Kawaii, gaming and make-up with a skill for creating colourful and expressive content on Social Media.

In this episode, we spoke about how she stays authentic as a creator and her process of creating content with her striking make-up looks. We also delved into AR and the Instagram filter we made for her last year. As a Beauty Influencer, we were keen to get her take on AR filters and the pressures around looks on social media. Enjoy!

For Rosie Harris-Saunders aka The Brownie Girl, life certainly looks different post-viral video for Bad Brownie where Rosie called on her Tik Tok community for support in getting a new job.  

Impressed by how authentically she shows up on Tik Tok, we were keen to get her take on upcoming trends, and how other social platforms measure up to this community-driven platform.

If the thought of showing up on Tik Tok feels daunting, in this episode Rosie offers some tips and advice for all types of brands who need to jump aboard the Tik Tok train! Rosie takes us behind the scenes of her food shoots to show us how less is more when it comes to connecting with your audience on a real level.

In this episode, we will be talking about social media as an educational tool and a great source of inspiration. Other than scrolling down endlessly looking for entertaining content, social media has become a great educational tool. Wherever you look for a cooking recipe, a book review or the latest workout trend, here is a sum-up of some of the best educational content found on social media. We will also do a zoom-in on why and how brands should consider creating more educational content rather than dazing with random content.

In this episode, we’ll be talking to Jonny Randall, Director of Creative studio Lighthouse, about the launch of Lighthouse and his visions for the brand. We’ll also be delving deep into the process of creativity, discussing how we as agencies can stay true to our creative ideas, especially when pitching to brands with big plans; and how to make sure ideas stay authentic whilst also sellable.