Passion to Purpose: The Power of Digital Marketing

Do want to gain more recognition for your business  online, to grow so you can do more of what you love? Then you need to build a brand online, your authentic brand, a brand that not only attracts the right followers; your ideal client, but also a supportive community. Because that community is what breeds engagement and pushes your content out to more people. And frankly just makes this whole journey so much more fun. And It’s exactly how Cindy Zaweski, my special guest, and I met.

During her corporate days, she was a TV reporter and news anchor for NBC and CBS stations across the country. She ended her full-time journalism career as the Executive Editor of a Luxury Lifestyle Magazine.

Now Cyndi  helps businesses expertly craft a content marketing plan; A plan that grows the business you love and a community that loves your business back. And today we are talking about how to create content that aligns with your brand so you can show up authentically and attract the right audience. 

For the easiest way to stand out on social media check out this resource from Cyndi! https://www.cyndizaweski.com/articles/stand-out-on-social-media

Find Cyndi online: 

@ascent_storycraft on instagram 

And at cyndizaweski.com 

More about your host Lindsey Burda:

Lindsey Burda is the founder of BurdaMarketing. Where she partners with passionate business owners to take on the bulk of your marketing efforts, creating and implementing a 360 digital strategy to help you bring in more leads online so you can do more of what you love. With over a decade of experience and a passion for helping passionate business owners, Lindsey left her role in corporate America as Vice President of Marketing Services to start BurdaMarketing where she has helped countless small businesses thrive online. Her goal is to make ongoing quality marketing services affordable for small businesses so they can bring in more leads online and do more of what they love. Find Lindsey online at the links below: Website: https://www.burdamarketing.com Instagram: https://www.instagram.com/ burdamarketing LinkedIn: www.linkedin.com/in/lindseyburda TikTok:https://www.tiktok.com/@burdamarketing

Starting in corporate America, where she worked on sets like friends and American idol, Carole Bardasano was climbing the corporate marketing ladder.

But when tragedy struck her family, she felt the need to make a big shift. So, she left corporate America to pursue her own path, one which would allow her the freedom to live her life on her terms, and have the creative freedom to help others.

Using the power of digital marketing, Carole is now on a mission to help business owners grow using Social Media successfully. Her passion is to help YOU transform your business into a modern day success story.

Stick around to get to know more about Carole, hear stories from our backgrounds in corporate America, and learn how you can run your own social media accounts like a CEO and successfully grow your business.

To learn more about Carole and her How to Run Your Instagram Like a CEO course, visit thedigitalbuzzus.com or find her on Instagram @thedigitalbuzz

“You have something to say. You have a reason to say it - say it in a way that shapes attitudes and influences behaviors.”

Those are the words of Dr J Rodriguez, and my special guest

His fabulous family on LinkedIn knows him as: The Communication Consultant. And we are talking all about communicating online effectively to attract new business.

Dr. J helps caring people avoid the common traps that tear us apart by providing one-on-one coaching, workshops, and presentations to create a culture of belonging.

Stay tuned as we chat about how to share your passion for what you do while using empathy in your communication online and in turn, attract new business.

If you're curious for more about Dr J you can find him on LinkedIn and See what he can do to help you and your crew or visit his website linked in the description of this podcast. His award-winning work is based on original research, which will be published this year in 2023. I’d also like to recommend his Tedx talk we mentioned in our chat, which you can find linked here as well.

Dr J’s LinkedIn: https://www.linkedin.com/in/josé-i-rodr%C3%ADguez-phd/ 

Dr J’s Website: https://www.joserodriguez.solutions

Dr J's Tedx Talk: https://www.joserodriguez.solutions/media

More about your host Lindsey Burda:

Lindsey Burda is the founder of BurdaMarketing. Where she partners with passionate business owners to take on the bulk of your marketing efforts, creating and implementing a 360 digital strategy to help you bring in more leads online so you can do more of what you love.

With over a decade of experience and a passion for helping passionate business owners, Lindsey left her role in corporate America as Vice President of Marketing Services to start BurdaMarketing where she has helped countless small businesses thrive online.

Her goal is to make ongoing quality marketing services affordable for small businesses so they can bring in more leads online and do more of what they love.

Find Lindsey online at the links below:

Website: https://www.burdamarketing.com Instagram: https://www.instagram.com/ burdamarketing
LinkedIn: www.linkedin.com/in/lindseyburda TikTok:https://www.tiktok.com/@burdamarketing

Your passion is what drives you, it's why you started your business, but how do you get that passion to translate online with the purpose to attract new clients? Well, you have to show up and you have to stick with it. But if you are hesitant to show up on camera, show up for your audience, and sell your offer, then my guest and I have some tips to help you! 

Join me as I chat with Harrison Cantel. From camera shy to confidence guy Harrison has helped hundreds of business owners show up on camera and skyrocket their inbound leads all with the power of video! We will share some tips for showing up online with a little encouragement, consistency, and commitment to stick with it, you too can begin to win new leads online. 

For more information on Harrison and his video coaching program find him across the web at: 

Website: https://www.iamhcreative.com/coaching.
Instagram https://www.instagram.com/iamharrisoncantel/
Facebook: https://www.facebook.com/IAMHCREATIVE/
LinkedIn: https://www.linkedin.com/in/harrisoncantel/

More about Lindsey and BurdaMarketing:
I'm Lindsey Burda, the founder of BurdaMarketing, and your host! I partner with passionate business owners to take on the bulk of your marketing efforts, creating and implementing a 360 digital strategy to help you bring in more leads online so you can do more of what you love. With over a decade of experience and a passion for helping passionate business owners, I left my decade-long role in corporate America as Vice President of Marketing Services to start BurdaMarketing where I have helped countless small businesses thrive online. My goal is to make ongoing quality marketing services affordable for small businesses so they can bring in more leads online and do more of what they love. 

Find me online at the links below: 

Website: https://www.burdamarketing.com
Instagram: https://www.instagram.com/ burdamarketing
LinkedIn: www.linkedin.com/in/lindseyburda
TikTok:https://www.tiktok.com/@burdamarketing

Marketing myths are everywhere! And in order to properly market your business, you first need to understand marketing and bee able to spot fact from fiction. Do you know what’s myth and what‘s truth when it comes to marketing? Let's find out.

See if you can spot the marketing myths.

Do you worry about being perfect? Maybe in life, maybe in your business. Do you find you are not posting that video because it’s not good enough? Or spending way too much time writing that email blast? From my experience, perfectionism, doesnt exist, it doesn’t equal better results. I mean this podcast isn’t even perfect. Listen now to hear the blunders. That might not make it perfect, but it's funny! 

Now we don’t want to be sloppy or careless you still need to be strategic and organized for your business and showing up online. But, perfect just does’t exist. My guest I are talking all about how to embrace it and not let it hold you back from showing up for your business online. 

My guest, business owner Bonnie Campbell is a registered dietitian and founder of The Nourished Path. She started her business in 2020 and has successfully grown it to include a team of 4 and through online coaching they are helping women focus on better food choices and eat in a more balanced way to get the best results. We are talking about perfectionism and how it can hold you back from reaching your business goals. What is perfect anyway? Well, let’s jump right in the conversation.

For more, visit burdamarketing.com or find me @burdamarketing on Instagram and TikTok, and don't forget to subscribe to this podcast for future episodes. 

To find more information on Bonnie visit thenoursihedpath.com or find her on instagram @bonnie.rd

In this episode I'm talking about the logevity and versatility of blog content. You'll want to start blogging, if you're not already, after you hear this. If you are already blogging I also have some tips for you in how to write about searchable topics, and repurpose your blog into countless pieces of content to reach more people online.

Now, a quick Google search on any topic will like yield results that include blog posts from various websites. You don't have to be a major player either to have your blogs rank in Google. Anyone can have their blogs showing up in Google. What's more is blogs have a long shelf life, a very long shelf life. I have done searches on Google and some of the top results were blogs from over five years ago. Five-year-old blog content still getting traction.

As businesses we often put a lot of effort into creating content to bring awareness to our brand online. And we often put a lot of that effort into social media (as you should!) but the content has a very short shelf life and you do not own the platform. With blogging you own it and you can have people reading it for years to come.

Need more reasons you should be blogging? Well, I've got 7!

Learn more at burdamarketing.com

It was recently reported that Google was no longer the number one website. In fact, it was TikTok that took the top spot in 2021 and into 2022. TikTok an app that launched just 5 years ago. Since it took the top spot it was also reported that Millennials and GenZ are now using TikTok and Instagram to search for services in stead of Google.

As of the release of this podcast, Google is back to the top spot, however, this doesn't change the fact that the digital landscape is changing. So, what does this mean for your business?

The digital landscape is always changing and therefore our marketing efforts need to constantly be adjusted to be most effective. It is important for us, and for me as a marketing professional, to keep on top of these trending changes, these shifts in human behavior, so we as business owners can take advantage, to be where the people are, and to capture that traffic.

But how do we do it effectively?

Well, I have my friend and social media marketer Alete' Dotson of Media Mayhem 24/7 joining me to talk about this recent shift in online behavior and what you as a business owner can do to take advantage to ensure you are not missing out on new opportunities to capture business online.

We're not saying to put everything into TikTok and Instagram in fact we are talking about the opposite. Listen now to hear what we recommend!

If you're looking for more marketing insights, tips and more follow me on Instagram and TikTok @burdamarketing or sign up for my email list at burdamarketing.com 

Find Alete' on Instagram @simplyalete

Long gone are the days of a website alone being enough to market your business online. So here are some tips on what you need!

With consumers relying heavily on online research before making most purchases, they’re looking for more than a website. So here are some tips on what you need!

Consumers are savvy and will be searching in multiple places and expect to find quality information, value, and content. Your website is an extremely important piece of this puzzle but it needs other forces at play in order to capture those leads.

Listen to this episode to hear...

• How lead generation helps your business.
• Where to find leads online.
• How to get leads from your website.
• What to do once you capture those leads.

If your website is just sitting there without benefiting your business let’s talk about how we can change that!Reach out for a free consultation and we can put a plan in place to help make your website a lead generating machine!

Subscribe to podcast for more marketing tips and insights for your business. 

Find me online at burdamarketing.com or on Instagram and TikTok @burdamarketing

What is one of the first thing you do when you need something? Maybe it’s a new product or service, or simply an answer to a question you’ve been pondering. What do you do? I bet I know. 

I bet you Google it.

Consumers are online searching for what they need. Just how often? Well, according to Hubspot research, there are 63,000 searches conducted every second on Google, that equals out to 5.6 billion searches every day. And the average person conducts between three and four searches every single day. There is no doubt people are online - I don’t think this is a surprise to anyone - because, well, here we are right now.

Your business can capture a lot of this traffic online, but for those businesses that don’t show up online, it’s as if, in the eyes of the consumer, they don’t even exist, out of sight, out of mind.

So how do you get in front of an online audience?

Digital marketing.

How does digital marketing help grow your business? And how do you do it effectively?

Listen in for tips you an put into action today to start building a strong digital presence. 

To learn more visit me online at burdamarketing.com or on instagram @burdamarketing.

Let's talk about purposeful marketing and having a plan for your small business because marketing is not just one thing and every thing has a purpose. There are multiple layers and multiple channels all working together in sequence to help businesses build awareness for themselves.

With so many channels and avenues to take, how do you even know where to start? What is right for your business? How do you begin to put a plan into action and, in the end, get it all working together to bring you in new business?

My guest, Joel Sousa, and I are talking all about the importance of purposeful marketing, that is having a complete marketing strategy using different channels to create a wider reach so you can bring more awareness to your small business. 

Listen to this episode for insights into what has worked for us, for our clients, and what to do in your own business. 

Find more information about Joel at GrowingDesign.pt and find him on Instagram @go.boss.yourself or @growingdesign3.

Subscribe to the podcast for more. Sign up for more marketing insights at BurdaMarketing.com/signup.

Brand comes first, and I do not mean your logo. 

Your brand is your foundation. Without it, nothing else matters!

But branding and marketing… what’s the difference? The two often seem to blend together, but they are, in fact, two distinct and important parts of your business. And, as a marketing professional, I’m here to tell you that your brand comes first. Here’s why…

Your brand truly does come before anything else - including your marketing. I always start every client off, first and foremost, with a brand discussion. And in my latest podcast, my special guest and I explain why it’s so important to start with your brand.

Catch the latest episode now where I sat down with my friend Tim to talk all about it.

Find Tim online on Instagram @itstimbeehler

Do you know the difference between marketing and sales?

You need them both to run a successful and profitable business, but what is the difference? Where does one stop and the other begin?

Well, the line is often a little blurred.

Marketing and sales are two distinct areas of business that, if you want to be successful at, need to both be given the appropriate attention. But first we need to identify the differences and understand their function within your business.

Now, I can talk all day about marketing but what about sales. I wanted to consult with someone who could give further expertise on the sales side of things so I’ve asked a special guest to join me on my latest podcast. Her name is Rachel Morgan.

She is a Sales Trainer who works with individuals and organizations to convert their leads into paying clients. Before becoming an entrepreneur of her own coaching business, Rachel worked in professional sales and coaching for over a decade.

Over the years, she noticed a common theme - that sales felt uncomfortable and that people felt a lot of anxiety around it. That’s why she’s made it her mission to make sales easy and feel less sleazy.

Listen to the latest podcast to hear all the details. Learn the difference between marketing and sales and how you can tackle them both within your own business to generate more leads and close more sales.

For more marketing tips visit me at burdamarketing.com. 

To learn more about Rachel visit her at rachelmorgancoaching.com. 

A marketing strategy is a plan meant to ultimately bring you more business. But what are the crucial steps in between to help you get there?

In marketing I always say, “it all works together,” because there are many moving parts to an effective marketing strategy. You can’t have one thing performing successfully, like your website, for example, without having other moving parts in place.

Whether doing it on your own at the moment, or working with a professional, here are 5 (at least five) goals to keep in mind when creating a marketing strategy.

1. Branding and Brand Awareness
2. Increase Website Traffic
3. Generate Leads
4. Establish Trust and Authority
5. Increase Revenue

Listen to this episode to get all the details. For more information visit BurdaMarketing.com. 

Need help creating and implementing a strategy for your small business? Reach out today. Visit me online at burdamarketing.com.

Thanks for listening! 

People crave transparency from businesses. This is why social media is such a huge factor in reaching your audience today. We want to see the people behind the business. We want to see who we will be working with and get to know you before reaching out. But how can a business accomplish this if they are not willing to show themselves?

Whether you are a solo small business owner or are a small-medium sized business with a team, you need to show up but this doesn’t look the same for everyone. My guest and I are going to explain how you can show your personality to win more business online. But, as a business, what does showing your personality actually mean?

My guest and I are going to chat all about personalities, and this lady has such a great one! Her name is Jenna Leigh Miller (@jennaleighmiller on Instagram) she is an actor, singer, dancer and social media manager who understands the power of personality and showing up for an audience.

We will leave you with insights and actionable tips you can apply to your own business. Need to outsource it? No problem! Reach out to me at burdamarketing.com/contact 

For more about Jenna, find her online at jennaleighmiller.com or @jennaleighmiller.

A common misconception I often hear is that branding is the same as marketing, marketing is advertising, or marketing is the same as sales, or even as far as “we don’t need branding,” or “we don’t need marketing.” But, actually these are all very distinct areas of business with very different purposes and every business needs them all to work together in order to win customers and sell.

I’ve heard business owners say that they don’t need some of these crucial areas of business and well that’s just not entirely possible.

I heard someone say in passing once that “Oh no we don’t need branding.”  But when you say that, what you’re actually saying is…

You don’t need to know the purpose of your business or how to share that message with your potential clients. You don’t need to know the value that your company brings to it’s clients. And you don’t want to offer a great client experience. Because all of that IS branding. Branding is not just a logo. A logo is simply the visual representation of it. Branding is the foundation of your business and who you are.

But this isn’t the only misconception.

If you’ve ever gotten a bad review online, or want to avoid getting them at all, then let’s talk about soft skills! Soft skills can make or break your marketing efforts in a big way. Find out how!

I am sharing some helpful insights on how you can help avoid getting into this situation, and bring in more business. I will be joined by special guest, Brian Grossman, Partner, Art Director and Brand Strategist at 36 Creative, who also has a passion for teaching team management, soft skills, and mindfulness.

So what are soft skills exactly? Well, soft skills are what make us, well, soft, in a good way. A great way, actually. They are character traits and interpersonal skills that characterize a person's relationships with other people. These skills make us likable and pleasant to work with. So why is this important in marketing? Listen to the this podcast to find out!

Subscribe for more marketing tips or go to BurdaMarketing.com to learn more.

Thanks again to my special guest, Brian Gross. Find him on Instagram @iambriangrossman

Want to create more content faster to bring in more business online? Well, I'm giving away my proven content strategy framework to help you create more content faster to effectively bring in more business online. This episode is short, but is jam packed with value! Learn why content marketing is important, how to create effective content, and my proven framework to create more content faster to grow your audience and bring in more business online.

Be sure to subscribe to continue to receive small business marketing tips. Sign up and receive marketing tips and more right to your email inbox!

How to Diversifying your online presence for more visibility, more control, and better results for your small business.

But first let’s get the real question, did you survive the Facebook shutdown of 2021? Did you freak out, go crazy, not know what to do with yourself for 5 hours? All jokes aside we need a better plan when it comes to our businesses online!! Here's how to get started!

Marketing not working to bring in new business? Or maybe you just don't know where to start? Well, let's take a closer look at a few things that you should be doing.

I see it all the time! Business social media accounts doing more harm than good! Did you know social media can actually hurt your business? And can cause more harm than good? It's true. But, there is a simple way to avoid this from happening. Here I give you my top tips to make social media work for you, not against you!