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Building Digital Products

Building Digital Products

By LinkUp Studio

A podcast that helps innovators and entrepreneurs to create successful digital solutions - from idea to market. This podcast is brought to you by LinkUp Studio - a software development company, which created more than 100 successful digital solutions.
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Software Development Partner: The art of evaluating

Building Digital Products

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Building a campaign management app for volunteers and communities, with Naseem Makiya
Building a campaign management app for volunteers and communities, with Naseem Makiya
When it started out, Impactive was basically organizing campaigns and candidates. But now it's organizing permission-based work. Platform helps encourage people to participate in the elections. Impactive help people go through the voting process with our tools. And platform push campaigns forward. Impactive is both mobile- and web-based Impactive is for nonprofit activities as well: mission-based work, fundraising, e.g. climate change, cancer research, doesn't matter who's at the organization. It just matters what they stand for.
27:48
November 24, 2022
Product Discovery Phase in Software Development: Crucial Guidelines
Product Discovery Phase in Software Development: Crucial Guidelines
In our conversation we have raised some crucial issues about the project discovery phase. What is the discovery phase and what is it for? What values does it bring, what types of discovery exist, does every project need discovery? What concerns people may have regarding the discovery phase? We will help us to figure out all the tiny details of the discovery phase. She has more than 10 years of experience in business analysis and auditing of software projects. If you have ever dealt with software development companies, you came across such a concept as the discovery phase. It is the first development phase in the development process of digital products. The main aim of this phase is to translate the project vision and concept into its technical realization. The team collects information, analyzes, and explores the market, competitors, and target audience. And then, based on these outcomes, design the solution and build a detailed implementation plan.
30:02
October 06, 2022
Product Scalability with Avi Ashkenazi
Product Scalability with Avi Ashkenazi
Today we will try to get the most exciting moments of professional life of Avi Ashkenazi, a product designer, who has worked for Deutsche Telekom on variety of media products, who has created digital products for Samsung, led the design team for fintech platform Iwoca, and is currently working as a UX designer at the No.1 e-commerce platform for businesses – Shopify. He will talk about product scalability. We hope everyone will enjoy knowing about our guest and his experience. Avi Ashkenazi started his career as a musician. Then, he dealt with festivals, music, technology projects and installations. Next, Avi worked for Deutsche Telekom on variety of media products. After that, Avi has created digital products for Samsung, led the design team for FinTech platform Iwoca and is currently working as the UX designer at the No.1 e-commerce platform for the business, Shopify.
44:44
September 08, 2022
Product Design with Steve Krug: How to properly analyze product design and make the right changes
Product Design with Steve Krug: How to properly analyze product design and make the right changes
Steve Krug is a UX consultant with 25 years of experience, who has worked with such tech giants as Apple, Bloomberg, Lexus, and NPR. You may also know Steve as the author of “Don’t Make Me Think”, one of the best books on usability and UX design for digital products. You will hear about his vision and valuable insights on developing a digital product. Steve stumbled through a couple of careers, before ending up in UI / UX design and usability. Steve's book “Don’t Make Me Think”, first published in 2000, is consistently in the top five books recommended for UI/UX designers. Now Steve returns with a fresh perspective to reexamine the principles that made his book a classic, with updated examples and a new chapter on mobile usability.
49:52
August 18, 2022
John Kamman: Building a digital product around what you love — Wholesum
John Kamman: Building a digital product around what you love — Wholesum
Save time. Save money. Reduce food waste,” – a motto of Wholesum, an online tool that helps streamline group menu planning. It has been a total game-changer in the sphere. Whether you are an outfitter looking to streamline menu planning for trips, a summer camp aiming to simplify your kitchen, a caterer that wants to lean on the power of software, or an event coordinator aiming to reduce food waste, Wholesum can help. Meet John K Amman, the co-founder of Wholesum, and LinkUp’s client, in our new podcast. - John’s background and how he started Wholesum - ‘you are not talented in all things’, the benefit of delegating some jobs to experts - trying to reach new horizons: constant development and improvement process - why to use Wholesum as a mobile app - how to juggle two jobs at the same time - how Wholesum engaged their first users - the importance of getting real feedback from users, and a real enjoyment - from the development process - two John’s takeaway advice for starting digital products - “this or that” blitz: John’s life likes 💻 Read the text version on the blog  https://linkupst.com/blog/john-kamman-building-a-digital-product/
30:07
June 23, 2022
David Siegel on how good decision-making drives success to digital product
David Siegel on how good decision-making drives success to digital product
You are listening to the podcast that helps innovators and entrepreneurs to create successful digital solutions - from idea to market! Let us introduce David Siegel, CEO at Meetup, a global community platform that connects people in real life by finding and building local communities; the author of NOT boring business book “Decide and Conquer”, which, he hopes, his great grandchildren will read as his life story. Go to our new podcast, and you will know not only David’s business ideas, but his personal life portrait. - how it all started for David - what is Meetup and its value for users - how has the pandemic affected David’s business and has he been able to use it to his advantage - was there any magic stick that helped Meetup to gather more users than the population of the whole country? David’s tips on driving success - how to build a successful strategy for a digital product - 3 lessons from the tech CEO valuable to hear - David's work and approach of doing business in his book “Decide and Conquer: 44 Decisions that will Make or Break All Leaders” 👉🏻 Choose the most comfortable way for you to learn about the building digital products: 💻 Read the text version on the blog  https://linkupst.com/blog/how-good-decision-making-drives-success-to-digital-product-david-siegel/
30:33
June 09, 2022
Navot Volk: From launch to sustained business
Navot Volk: From launch to sustained business
Product growth is the key element of your success, but how to keep it increasing? How do get more people up the funnel? No magic, but the right accents help to robust. Navot Volk - tech entrepreneur with 14 years of experience in consulting startups. Navot led the development of a large project at WIX with a multi-million-dollar budget and a team of more than 80 experts. At the moment, the project has gained millions of users. Navot gives his expertise about product scaling and its significance for product development. Navot Volk has a tech background. He spent most of his time as a leader in software development projects, and most of his life deals with startups and building business digital products. - Key factor for product scaling - Main fears of entrepreneurs about product scaling - The difference between scalings a digital product for a startup and for the existing business - Navot’s secret of product growth from 0 to 200K users - Getting user's feedback - Main criteria for hiring a team for product scaling - Navot’s current project 👉🏻 Choose the most comfortable way for you to learn about the building digital products: 💻 Read the text version on the blog  https://linkupst.com/blog/from-launch-to-sustained-business-scaling-talk-with-navot-volk/
22:48
May 26, 2022
Etgar Shpivak: Use customer's pain to build an effective product strategy
Etgar Shpivak: Use customer's pain to build an effective product strategy
The pains are the most important because based on this pain you will build your solution because firstly there should be a pain and the solution goes afterward, not vice versa. An outstanding marketing expert with many years of experience, in addition to being an author, speaker, and the one helping startups and entrepreneurs improve their ways of doing business, the СЕО at Fixel - Etgar Shpivak helps us to understand the customer audience so clearly and precisely, that it will increase your profits and make marketing much more efficient. Etgar Shpivak came to the marketing world accidentally. His journey started as a programmer, he even experienced it in the Israeli army. Then, his father asked him to work for his IT website. He did a number of roles in some advertising agencies, from sales to business development, marketing, and lots of hands-on experience. - What personal pain brought Etgar to marketing - Why he started active educational activities for business owners - Etgar’s recommendations for entrepreneurs building the new digital product - Why is customer discovery important, its steps - What to consider when you build an effective strategy - Can we win with just a simple promise? - Key challenges entrepreneurs face in the digital era - Number one pitfall when starting a startup 💻 Read the text version on the blog  https://linkupst.com/blog/use-customer-s-pain-to-build-an-effective-product-strategy-the-talk-with-etgar-shpivak/
45:48
May 12, 2022
Gal Klein reveals audio content potential as a digital product
Gal Klein reveals audio content potential as a digital product
If you're not into audio right now, you're missing out. So, if you're not, you should start doing this. The digital innovator, Gal Klein, today’s co-CEO at AI-based Voice Search platform Audioburst, and his recommendations to everybody who wants to find their digital product or who doesn’t even suspect of various opportunities such tools can give. Gal Klein started his career with mechanics serving for six years in the army as a mechanical engineer. In addition, he had some tech background. Then, he worked for a company computerizing it, creating technical manuals and catalogues for aircraft in the IAF. In 2000 Gal established his own company, which started providing solutions in the media world, e.g. personalized CDs, and there was also worked as CTO in mBox for international companies on creating technology to cut songs, video clips into short pieces of audio. After that Gal founded another company PLYmedia. It allowed users to create layers on top of videos, like a speech or thought bubble, live captioning for such companies as Intel, Cisco, Microsoft, IBM, and big events like Oprah Winfrey. - Blitz story of Gal’s journey - How Audioburst came to birth - Challenges of the product development process - Product market fit: how to outline your audience, your segment of the market - Bevelop their own digital product - How the audio content can help other business - Getting investments for your digital product 💻 Read the text version on the blog  https://linkupst.com/blog/how-good-decision-making-drives-success-to-digital-product-david-siegel/
30:40
April 28, 2022
How to use Artificial Intelligence to boost your business
How to use Artificial Intelligence to boost your business
It is high time to stop being afraid of Artificial Intelligence, as it helps to enhance your business and opens new horizons for its development. Amit Bendor, the Head of AI and data science in Artlist (a company offering high-quality royalty-free music, sound effects, and video footage), shares his experience in building art startups, digital product, and business innovation. Amit will help you to understand where and how to find the ‘long hanging fruit’.        👉🏻 Which challenges wait for your startup 👉🏻 What is a better solution: to focus on a little thing or to deal with all aspects at once 👉🏻 How to attract investors 👉🏻 What is AI 👉🏻 The benefits of artificial intelligence for business 💻 Read the text version on the blog  https://linkupst.com/blog/how-to-use-artificial-intelligence-to-boost-your-business/
36:09
April 14, 2022
War in Ukraine and its impact on the Tech Industry: work process at Linkup Studio
War in Ukraine and its impact on the Tech Industry: work process at Linkup Studio
On February 24 Russia started a full-scale war against Ukraine. Ukraine has been brave, defending itself against the aggressor, which is 28 times bigger than us. So, in today’s record we want to talk about our company journey during these dark times. Despite the bombs, the missiles, we continue doing business, accepting contracts, keeping our promises. We are still shocked, but very motivated to do our job to win. We want to tell you how we have organized our life in the new reality, how we feel, what we do, how our employees feel, and what the reaction of our clients to the situation was. We will help you to get a clear idea of current processes and cope with business circumstances in times of war. - Which challenges we have dealt with since the beginning of the war; - How to handle these challenges in your business during war time; - Working under air alarms is stressful, but possible; - How to survive in business during the war; - What is the best way to help us as a business. 💻 Read the text version on the blog  https://linkupst.com/blog/war-in-ukraine-and-its-impact-on-the-tech-industry-work-process-at-linkup-studio/
38:01
March 27, 2022
How to quit being a CEO and help other CEOs with their problems: a story of Peter Sorgenfrei
How to quit being a CEO and help other CEOs with their problems: a story of Peter Sorgenfrei
Our team had a conversation with one of our clients, Peter Sorgenfrei, the former CEO of an autonomous mobile company and a couch, a mentor and sometimes even a therapist for other CEOs. Peter shares his experience of being a CEO of the company that was the ambassador of self-driving cars in Scandinavia and Northern Europe. He also tells how he got sick and why he left it. And how come that due to this sickness he has found a new role in his life, and why CEOs now need his advice and his shoulder to lean on. 👉🏻 How Peter started his career 👉🏻 If money doesn’t matter, then what? 👉🏻 What would our life be with 3D printed autonomous vehicles? 👉🏻 Why he left his company 👉🏻 How his sickness helped him find a new role in life 👉🏻 Is he a therapist or a couch right now? 👉🏻 Advice to those who build digital products 💻 Read the text version on the blog  https://linkupst.com/blog/a-ceo-special-talk-the-intriguing-story-of-peter-sorgenfrei/
29:50
December 16, 2021
WordPress VS custom Website: How to scale from WP to custom software
WordPress VS custom Website: How to scale from WP to custom software
Figuring out the right time to say goodbye to WordPress and finding out how to do it painlessly. One day you may realize that you need to scale to make your business larger and to add more functionalities. And then, most definitely, you will face different kinds of technical limitations from WordPress. Things will get fuzzy, you won’t know what decision will be right, as you will probably be the one with a business model that works for years and brings you some money. Well, don’t worry, it’s a very common situation. WordPress might be very good to start with, but not good enough to continue. WordPress is the CMS system that was originally created as a block publishing tool giving people the ability to make their own websites easily, fast and cheap. Social media weren’t so popular back then, some of them didn’t exist at all, so people were happy to share stories on their own sites. A lot of engineers and designers started to work with WordPress too. They updated it with different themes and plugins which made functionality bigger. And that is why people started to use WordPress for other aims like making business websites, advertising websites or online shops. According to the latest data, 35% of all the websites in the world are developed with WordPress (this is huge!). There are two main reasons for that. First, it is very simple. Any person without engineering knowledge can understand how it works. Second, the installation is fast and cheap. But... 👉🏻 Why WordPress is so popular 👉🏻 Why it may actually be not the best solution for your business 👉🏻 When you should get off your dead horse 👉🏻 Three things that will help you to make the right decision 💻 Read the text version on the blog  https://linkupst.com/blog/how-to-scale-from-wordpress-to-custom-software/
33:49
December 09, 2021
High-quality software development: is it worth the cost?
High-quality software development: is it worth the cost?
The founders of new digital products are mostly not technical people, so they may not fully understand what quality of the software means. Quality development is more than just the code, it’s a more complex approach with a lot of different rules that every team member has to follow during the development process. Let's talk about the difference between good and bad development, all the benefits you get if you care about quality from the very beginning, and how it saves you time and money in the long run. Listen to our new podcast and find out: - Why quality code doesn't mean a quality product; - The difference between good and bad development; - The role of documentation; - Why you should let the professional test code; - What is code verification; - How bad MVP can lead you to technical debt; - How to make your team much happy. 💻 Read the text version on the blog  https://linkupst.com/blog/high-quality-software-development-is-it-worth-the-cost/
21:15
December 02, 2021
Digital transformation for business: 5 tips to upgrade your company to the next level
Digital transformation for business: 5 tips to upgrade your company to the next level
 Your business is not fully digitalized, but you’re looking for some new ways to satisfy your customer and win the market? Here’s what we can recommend to you — 5 tips on how you and your business can grow with technologies, software development and digitalizing. Check out our new podcast and find out: - How to make your own and your employees' lives easier with CRM; - Why you shouldn't be prejudiced about email marketing; - Why nudges and gamification win; - What you will gain from a community; - How you can use IoT.  💻 Read the text version on the blog  https://linkupst.com/blog/5-tips-to-upgrade-your-business-to-the-next-level/
35:39
November 25, 2021
Jay Severson on how to succeed as a business-minded chess player
Jay Severson on how to succeed as a business-minded chess player
A story of LinkUp’s client, Jay Severson, the co-founder of chess.com, the creator of other brilliant ideas, and his advice to those who are about to start their things Jay Severson story starts with programming, which he studied both in high school and in college. Then he worked as a software engineer for several years, before his friend from college decided to start chess.com. Then it all took off: a long journey with its ups and downs, risks and working all nights long. So what the two friends achieved, and which new idea Jay’s working on right now: let him speak for himself. 00:00 Intro 00:32 Meet Jay Severson 03:00 How to build a site with over 60 million users 08:40 Does Jay miss the time he wrote the code? 14:38 Why Jay dropped chess.com 19:28 What people do next after building a million business? 27:53 Single play experience vs party games - and how it affects on app`s profit 34:56 Three main advices for digital entrepreneurs from Jay 41:45 Short questions 42:53 Conclusion Find Jay's Landover here 👉🏻 https://discord.gg/mv4BHpf  Also check the article about app monetization strategies - https://bit.ly/3kP7eXY 💻 Read the text version on the blog  https://linkupst.com/blog/jay-severson-on-how-to-succeed-as-a-business-minded-chess-player/
42:02
November 18, 2021
How to integrate an offshore dev team into your business
How to integrate an offshore dev team into your business
Describing main types of problems businesses have before starting to work with software teams, and sharing our experience about three main steps of this process. You are running your business, and now it’s time for you to find a software team. How to work with those guys and what to expect from them? Let’s try to find out. -  Which problems current businesses face -  How new or updated software may help them  - What your cooperation will probably look like  - What are the main stages of starting this work  - What kind of hard decision you should make 💻 Read the text version on the blog  https://linkupst.com/blog/how-to-integrate-an-offshore-dev-team-into-your-business/
29:42
November 11, 2021
How Apps Make Money: 8 Proven Strategies
How Apps Make Money: 8 Proven Strategies
 It's not a secret that app development costs a lot of time and money. But when you see how much revenue free mobile applications can generate, you understand the development expenses justify themselves. So, how to get into the Top 200 free apps market? Usually people are willing to spend more when they have a free opportunity to try the app rather than to pay for it when they haven't opened it before. People go inside your app, they see the value, they can receive some emotion from using the app, and then they are ready to spend some money in it or on it. When users get this pleasure from using your applications, they're actually ready to spend a few bucks on some perks that your apps give. When it comes to the app categories, the most popular one is games, making the biggest amount of money revenue. And still non game apps make good money too, a good example is Tinder, a dating application with a freemium model. 00:00 Intro 00:35 Do your free mobile applications make money? Or even, how much do they earn? 04:43 What's about app category? 09:47 Advertising 12:21 Referral marketing 14:33 Sponsorship model 16:36 Freemium 19:47 Subscription 22:44 Crowdfunding 24:26 Collecting and selling data 28:20 Four steps to approach your app and find the best way to make money out of it 💻 Read the text version on the blog  https://linkupst.com/blog/how-do-free-apps-make-money-8-proven-strategies/
37:45
November 04, 2021
App Development and Design: 4 Reasons to do at the same software house
App Development and Design: 4 Reasons to do at the same software house
Why it’s important for your designers and developers to help each other in their work and how it all helps to save you money and deliver your product to the market faster. In the software development world, not only developers play important roles. Without clever and attractive design, people will simply not know how good the product is. Design is what gives unique user experience, holds user attention and translates the philosophy and objective of the business. It is not as a simple task as it may seem from the first glance. But it’s less difficult and more effective if your design and development teams work within one company. And here we’ll explain why. 00:00 Intro 00:44 Meet Co-founder and CDO at LinkUp Studio - Natalia Sambir 01:49 What the digital product design is? 02:53 The case where our client suffered losses due to neglect of design 04:20 First benefit: onboarding process 06:05 Second benefit: technical background 10:03 Third benefit: level of responsibility 12:15 Fourth benefit: team flexibility 16:10 Conclusion 💻 Read the text version on the blog  https://linkupst.com/blog/4-reasons-to-design-and-develop-your-app-at-the-same-software-house/
17:60
October 28, 2021
Сreate marketplace: what technical challenges you might face
Сreate marketplace: what technical challenges you might face
Marketplaces are surely a sea of great opportunities and dangerous challenges. In our previous article on the subject, we talk about what it is and how it works. But apart from the features and the types of marketplaces, there are many things you should take into account before creating one. Like, which payment method to choose, why it’s important to synchronize all the data, and how to make business logic secure. LinkUp Studio has worked on more than 20 marketplaces, so here’s a piece of advice based on our experience. - Which payment method to choose - What escrow services are - What you should know about the laws in different countries - What data challenges you might face - Why it’s important to synchronize all the data - How to engage new vendors, satisfy old vendors and make money on them all - Why you should think about security of the business logic 💻 Read the text version on the blog  https://linkupst.com/blog/marketplace-development-what-technical-challenges-you-might-face/
35:48
October 21, 2021
What is a Marketplace: Definition, Features, Models
What is a Marketplace: Definition, Features, Models
Marketplaces are surely a sea of great opportunities and dangerous challenges. In our previous article on the subject, we talk about what it is and how it works. But apart from the features and the types of marketplaces, there are many things you should take into account before creating one. Like, which payment method to choose, why it’s important to synchronize all the data, and how to make business logic secure. LinkUp Studio has worked on more than 20 marketplaces, so here’s a piece of advice based on our experience. - Which payment method to choose - What escrow services are - What you should know about the laws in different countries - What data challenges you might face - Why it’s important to synchronize all the data - How to engage new vendors, satisfy old vendors and make money on them all - Why you should think about security of the business logic 💻 Read the text version on the blog  https://linkupst.com/blog/marketplace-development-what-technical-challenges-you-might-face/
39:19
October 15, 2021
What is a QA engineer and how they help to save money
What is a QA engineer and how they help to save money
 Does it make sense to expose the business to large losses, when you can eliminate most mistakes in advance? This is exactly what QA engineers do in digital product development.  Quality Assurance engineers are professionals who focus on improving software development processes and preventing defects. Their job scope embraces a number of duties: analyzing and reviewing documentation, creating their own documentation, making addressability metrics to show the test coverage to the product owner, performing manual and automated testing, designing, developing, and maintaining automation scripts (like API and UI), checking the platform to find weaknesses and so on. In this episode we talked to Taras, a chief quality officer at LinkUp Studio, to discuss: 00:00 Intro 00:54 What Taras`s work is? 03:26 Common myths about QA 05:30 What QA engineers do in project development? 06:55 Does every project needs all types of testing? 10:05 Can you test your project by your own? 14:10 Should QAs be cheaper than developers? 16:49 What is the difference between unit testing by developers and automotive testing by QA? 19:21 QA team structure 21:18 Some cases from practice 24:08 Does QA is the easiest way to start work in software development? 26:15 Conclusion 💻 Read the text version on the blog  https://linkupst.com/blog/who-are-qa-engineers-and-how-they-help-to-save-money/
26:56
October 07, 2021
Business Analysis of New Product Development
Business Analysis of New Product Development
Business analysis is finding a solution to the business problem considering all the context like business needs, the target audience and the state of market. Business analysts are responsible for these solutions being well thought and analyzed. The full cycle of business analysis starts with analyzing business itself, finding a solution and describing the full product specification. Specification document is a big document describing all products, all system functionality with all the details how it operates. It is a step-by-step description of what should be done to achieve the ultimate goal, namely to deliver a product that will meet the business needs and vision of the customer. Today we talk about business analysis to find out: 00:00 Intro 00:47 What BA is? 01:14 What is specific of BA in software development? 02:16 Specification documents - what it is? 05:42 Do you really need the professional Business Analyst to write documentation? 07:15 How to check - is the documentation wrote correctly? 09:21 How does the BA workflow look like? 11:52 About cooperation between BA and designers 13:28 Why should customer pay for BA?  15:59 Some loss statistics  16:59 About BA mistakes 18:05 Conclusion 💻 Read the text version on the blog  https://linkupst.com/blog/business-analysis-of-new-product-development/
18:49
September 30, 2021
The superpower of a word: how to communicate with a partner?
The superpower of a word: how to communicate with a partner?
Communication is not just the ability to talk, to exchange opinions and thoughts. According to the survey, which was conducted by LinkedIn, communication holds about 58% of the importance of all the soft skills. In terms of business, communication skill is a key to success. This is a tool for achieving goals. That's why communication is actually being paid so much attention to in our company. During our new podcast, we talked to Julia, our communication tutor, to find out what she teaches our staff during her classes. 00:00 Intro 00:37 What communication exactly is? 02:46 Communication: the bridge or the wall? 03:55 What Julia, as a tutor, teach in her lessons? 06:19 About the client's pains we encountered at work 08:49 A little of practice ;) 11:09 What is the most challenging in communication? 13:36 How often communication suppose to happen? 15:20 How to be with shy communicators? 19:49 Why do introverts are the best communicators? 21:25 Hacks to be better in communication 23:42 Conclusion 💻 Read the text version on the blog  https://linkupst.com/blog/the-superpower-of-a-word-how-to-communicate-with-a-partner/
24:12
September 23, 2021
Product ownership: how not to lose intellectual property rights to software
Product ownership: how not to lose intellectual property rights to software
One of the things you should think of in advance is the possibility of losing intellectual property rights to software that was built for your project. Starting a project, you probably want to know as much as possible to reduce stress and avoid potential problems. One of the things you should think of in advance is the possibility of losing intellectual property rights to software that was built for your project. Let’s focus on the product ownership and some aspects of code ownership that you need to know about to be sure that things you will work on and invest in will actually belong to you, not someone else. 00:00 Intro 01:23 Why people neglect the point of copyrights for the software. 05:38 Who is the owner of code? 11:13 Documents that will affect your rights of product owner 15:55 Tips to protect you from any issues with the copyrights 16:57 How to keep the codebase in your repository 19:22 Again, read the contract carefully 20:22 How does this relate to the open source? 28:01 Сonclusion 💻 Read the text version on the blog  https://linkupst.com/blog/product-ownership-how-not-to-lose-intellectual-property-rights-to-software/
28:59
September 16, 2021
Software Development Partner: The art of evaluating
Software Development Partner: The art of evaluating
Once we've talked about where and how to find a software development partner in the previous episode, it's time to move on to the next step. Let`s deal with the companies proposals The first thing you should take into account is actually what the company has to offer you. 1) Is it full cycle development or not? 2) Do they include quality assurance? 3) Do they offer design? 4) Is there some kind of support and guarantee afterwards? 00:00 Intro 00:31 How to analyze proposals 02:32 What questions do proposals have to give answers to 04:15 If they should include money 06:45 Why you should read it thoroughly 11:43 What is a technical dept and how to avoid it 💻 Read the text version on the blog  https://linkupst.com/blog/the-art-of-evaluating-software-development-partner/
22:13
September 09, 2021
Software Development Partner: How to choose the right partnership
Software Development Partner: How to choose the right partnership
Choosing the right software development company for your product is like hiring a construction crew to build your new house. As this decision may result in your failure or success, we want to give you 1, 2, 3-steps-guide that will allow you to find exactly your partner. Today, we will talk about the first step: searching and filtering the companies.   We have 4 steps of searching and filtering the process:   1) Making a shortlist from searches of efficient companies on platforms.  2) Choosing the criteria by which you will filter them (budgets, location, portfolios).  3) Personal attitude, culture synergy.  4) Shortlisting to 10 companies by checking them.   💻 Read the text version on the blog  https://linkupst.com/blog/down-the-ra...
27:48
September 02, 2021
Software Development Partner: 10 things to know before hiring
Software Development Partner: 10 things to know before hiring
Now, when you know what kind of team you need, check our the list of questions you may ask your potential partners before you start working with them on your digital product.   Of course, the thing is not only in asking questions, but also in giving some information about your project. If you just write “Hello, contact me”, the answer will be the same. Be ready to send the file with some project details and materials before the actual meeting, so that the company can evaluate you as a VIC (very important customer). Such materials can be: 1) Project idea in details, product type, industry, high-level functionality.  2) Problems the product solves.  3) Any concepts, templates, wireframes made.   After your potential partner sees the file, both of you are ready for the first contact. Now it’s time for you to ask your questions, and we hope this list will help you to get the most important information.  💻 Read the text version on the blog  https://linkupst.com/blog/10-things-t...
26:47
September 02, 2021
Things to consider before building your app
Things to consider before building your app
Development of digital products is not that easy. We paid our dues to get tips that can help you avoid mistakes when you have made a decision to develop your own product. So we want to share it - things to know before developing an app.   Listen to our new podcast to find out about:   A homework: defining your goal and a customer  Three models of monetization and which fits you best  Andriy introduces LinkUp mascot  What you should do as a product owner during the whole process  Three types of a team: choose yours.   💻 Read the text version on the blog  https://linkupst.com/blog/things-to-c...
34:25
August 19, 2021
Digitalization: what it is, how and why it works and why businesses need it
Digitalization: what it is, how and why it works and why businesses need it
Digitalization or digital transformation doesn’t look like “Hey, let's create an app, that will solve everything!” It’s about understanding all the parts of the businesses, finding a synergy with a partner and creating the best digital solution.  In case everything is done in the right way, your business will win, and there are a few important points here:  1) Increasing productivity and lowering operational costs.  2) Saving money on inefficient processes.  3) Saving your employees’ time, freeing them from a routine that can be automated.   Intro  Why do we decide to raise the topic of digitalization?  The difference between digitalization and digital transformation  Three types of businesses and how does digital transformation work for them  Does digitalization really take away people's jobs?  Okay, I decided to digitalize my business. Where to start?    🎙️ Listen to Apple podcasts  https://podcasts.apple.com/ua/podcast...  💻 Read the text version on the blog  https://linkupst.com/blog/what-digita...
30:36
August 12, 2021
Digital product creation: 7 lessons that we learned from launching 100 digital products
Digital product creation: 7 lessons that we learned from launching 100 digital products
Making a digital product is not an easy task. Many things should be included on the very early stages. Together with CEO of LinkUp Studio Andriy Sambir we will try to find out why you shouldn’t drop the idea even if it sounds weird, why 9 moms cannot give birth to a baby in 1 month and what else he found out while creating 128 software products.   🎙️ Listen to Apple podcasts  https://podcasts.apple.com/ua/podcast...  💻 Read the text version on the blog  https://linkupst.com/blog/making-a-di...
24:44
August 05, 2021