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The Brand Podcast

The Brand Podcast

By Liran Hirschkorn

Learn about scaling your ecommerce brand by learning from the journey of other successful brand founders and executives with host Liran Hirschkorn.
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64 - The Road to 1MM Instagram Followers with Adi Arezzini CEO of Teami Blends.

The Brand PodcastOct 30, 2020

00:00
52:59
Building a Nonalcoholic Beverage Brand with Creativity and Purpose

Building a Nonalcoholic Beverage Brand with Creativity and Purpose

In this episode of The Brand Podcast we delve into the world of creative entrepreneurship with Milan Martin, CEO of The Free Spirits Company. We explore the challenges and triumphs of optimizing supply chain and production, the significance of building trust as a CEO, and the critical impact of hiring for company culture. From discussing distribution strategies to the concept of creativity in problem-solving, Milan takes us on a journey through the growth of Free Spirits and the lessons learned along the way.


Want to see the podcast on video? Head to the Incrementum Digital YouTube Channel and subscribe

Links:

Scale on Amazon and Retail Media: Incrementumdigital.com

Follow Liran on Linkedin





Mar 22, 202432:48
BUILDING AN ALCOHOL BEVERAGE BRAND WITH RETAIL, D2C AND ECOMMERCE STRATEGY

BUILDING AN ALCOHOL BEVERAGE BRAND WITH RETAIL, D2C AND ECOMMERCE STRATEGY

Season 2 Episode 1

Jordan Tepper built 3 brands in the alcohol beverage niche. Learn how Jordan uses retail, ecommerce and B2B to grow the business. Follow Jordan at https://www.exploreapologue.com/

Want to see the podcast on video? Head to the Incrementum Digital YouTube Channel and subscribe - https://www.youtube.com/@incrementumdigital

Links:

Scale on Amazon and Retail Media: Incrementumdigital.com

Follow Liran on Linkedin https://www.linkedin.com/in/liranhirschkorn/



Mar 13, 202437:01
2023 Year in Review - a Video Podcast

2023 Year in Review - a Video Podcast

A video podcast reviewing the year in ecommerce. Based on the year end article from Marketplace.com/

Jan 02, 202420:11
Advanced A/B Testing Strategies with Justin Chen

Advanced A/B Testing Strategies with Justin Chen

Testing and listening to customers is key to minimize mistakes and put yourself in the best position to win the hearts and minds of consumers. Justin Chen of PickFu joins me to talk about how brands are using testing and polling consumers to scale their business.

Check out Pickfu and use code MINDSET to save 50% off your first poll.

Here are some of the sample polls

    1. Crowdsourced listing audit
    2. Competitive main image test (here's another)
    3. Hypothetical mockups using our mockup tool

This episode is brought to you by my Amazon marketing and advertising agency ⁠IncrementumDigital.com⁠.

⁠Get a free Amazon account audit.⁠

Join the E-commerce Mindset Group ⁠https://www.facebook.com/groups/ecommercemindsetgroup⁠/ on facebook to continue the conversation and follow Liran & Incrementum Digital on social media: Youtube: ⁠https://www.youtube.com/channel/UC7MFYjY6F6i6Z3aI299gtmA⁠




Nov 17, 202336:22
144 - Being Spiritual During War with David Ghiyam

144 - Being Spiritual During War with David Ghiyam

In light of what is happening in the world, I wanted to share this talk with David Ghiyam, founder of Mary Ruth Organics and Kabbalah Teacher.

Check out https://go.kabbalah.com/

Oct 13, 202332:15
143 - Strategies for Brand Protection: Safeguarding Your Name and Product in the Ecommerce World

143 - Strategies for Brand Protection: Safeguarding Your Name and Product in the Ecommerce World

In this episode we discuss brand protection with Megan Harmon, Managing Partner at ThornCrest.

This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.

Get a free Amazon account audit.

Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran & Incrementum Digital on social media: Youtube: https://www.youtube.com/channel/UC7MFYjY6F6i6Z3aI299gtmA

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Sep 22, 202341:52
142 - 28 Announcements from Amazon Accelerate

142 - 28 Announcements from Amazon Accelerate

Amazon Accelerate 2023 Announcements

This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.

Get a free Amazon account audit.

Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran & Incrementum Digital on social media: Youtube: https://www.youtube.com/channel/UC7MFYjY6F6i6Z3aI299gtmA

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Sep 18, 202346:08
141- Scaling beyond 8 figures - a special panel discussion

141- Scaling beyond 8 figures - a special panel discussion

A special panel discussing how to scale to 8 and 9 figures. You do not want to miss these insights!

This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.

Get a free Amazon account audit.

Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran & Incrementum Digital on social media: Youtube: https://www.youtube.com/channel/UC7MFYjY6F6i6Z3aI299gtmA

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Sep 12, 202354:49
In-depth Amazon Ads Q&A

In-depth Amazon Ads Q&A

[00:01:09] Buy box suppression, lower price, competing listings, search volume importance.

[00:06:07] High search volume, no conversions, competitive keyword.

[00:08:47] Vine reviews

[00:12:52] Negate irrelevant search terms, manage bids.

[00:18:36] Brand analytics helps understand search result clicks. Incrementum Digital offers a comprehensive Amazon advertising course. Free audit for $10,000+ ad spend. Relevant bidding is crucial for product visibility.

[00:20:44] Ensure indexing, fixed bidding, beware dynamic bids.

[00:24:43] Mansour's labor of love: excellent beginner content. Recommends alternative ads, like Reddit.

[00:28:22] "Drive low converting keywords? Organic rank impact?"

[00:33:12] Leveraging A+ content for client listings includes changing the brand name and using interactive models such as FAQ and comparison charts. Video content is placed higher to showcase products.

[00:35:36] New opportunities with brand tailored promotions on Amazon. Leveraging new features like virtual bundles and posts. Rules for running video ads on sponsored brands include showcasing product in use and adding captions. Importance of video content on listing images, video section, and detail page.

[00:42:54] Optimize campaigns, don't funnel exact keywords.

[00:46:20] Target high or low volume keywords? Consider competition and appeal to shoppers.

This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.

Get a free Amazon account audit.

Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand.

Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran & Incrementum Digital on social media: Youtube: https://www.youtube.com/channel/UC7MFYjY6F6i6Z3aI299gtmA

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Jul 27, 202353:08
139 - Unlocking the Power of Organic and Ad-Related Data: Insights from AMC and Flexible Shopping

139 - Unlocking the Power of Organic and Ad-Related Data: Insights from AMC and Flexible Shopping

Moving from ROAS focus to customer journey focus with the Amazon Marketing Cloud.

This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.

Get a free Amazon account audit.

Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand.

Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran & Incrementum Digital on social media: Youtube: https://www.youtube.com/channel/UC7MFYjY6F6i6Z3aI299gtmA

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Jul 11, 202324:00
138 - Grow and Exit with Yoni Kozminski

138 - Grow and Exit with Yoni Kozminski

Incrementum Digital's Liran Hirschkorn & South Col's Yoni Kozminski discuss how to successfully exit your Amazon business, how to get funding from South Col, Yoni's biggest lessons as an entrepreneur, personal growth, and more!
This episode is brought to you by my Amazon marketing and advertising agency 
IncrementumDigital.com.

Get a free Amazon account audit.

Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand.

Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran & Incrementum Digital on social media: Youtube: https://www.youtube.com/channel/UC7MFYjY6F6i6Z3aI299gtmA

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Jun 12, 202344:30
137- Maximizing ROI with Variations-Based Campaigns on Amazon

137- Maximizing ROI with Variations-Based Campaigns on Amazon

In this episode, we answer the following questions:

1. How important is it to run campaigns for all variations of a product?

2. In what situations would it be best to combine variations in one campaign?

3. When should you advertise a higher-priced product over a lower-priced one?

4. How do you determine which variation of a product to advertise if there are multiple options available?

5. How important is customer perception and quality in choosing which variation of a product to advertise?

6. What role does A/B testing play in determining the most effective product variations to focus on?

7. Can you give an example of a product where color variations are more important than other variations?

8. How important is it to check for search volume before creating a separate campaign for a specific variation?

9. How do you differentiate products that come in similar sizes and images, such as shoes and clothing?

10. What is the significance of understanding your customer when selecting keywords to showcase your best-selling products?


This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.

Get a free Amazon account audit.

Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand.

Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran & Incrementum Digital on social media: Youtube: https://www.youtube.com/channel/UC7MFYjY6F6i6Z3aI299gtmA

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Jun 07, 202310:38
136 - NEWS: Amazon Posts Changes

136 - NEWS: Amazon Posts Changes

This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.

Get a free Amazon account audit.

Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand.

Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran & Incrementum Digital on social media: Youtube: https://www.youtube.com/channel/UC7MFYjY6F6i6Z3aI299gtmA

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May 25, 202301:48
135 - MINDSET: Using Systems to Reach Goals

135 - MINDSET: Using Systems to Reach Goals

This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.

Get a free Amazon account audit.

Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand.

Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran & Incrementum Digital on social media: Youtube: https://www.youtube.com/channel/UC7MFYjY6F6i6Z3aI299gtmA

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May 25, 202311:44
134 - NEWS: Bill Gates says A.I could kill Amazon Search

134 - NEWS: Bill Gates says A.I could kill Amazon Search

This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.

Get a free Amazon account audit.

Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand.

Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran & Incrementum Digital on social media: Youtube: https://www.youtube.com/channel/UC7MFYjY6F6i6Z3aI299gtmA

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May 24, 202303:10
133- Mastering Prime Day: Advertising & Logistics strategies

133- Mastering Prime Day: Advertising & Logistics strategies

This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.

Get a free Amazon account audit.

Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand.

Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran & Incrementum Digital on social media: Youtube: https://www.youtube.com/channel/UC7MFYjY6F6i6Z3aI299gtmA

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May 24, 202356:37
132- Prime Pulse: Unveiling E-commerce Headlines

132- Prime Pulse: Unveiling E-commerce Headlines

This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.

Get a free Amazon account audit.

Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand.

Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran & Incrementum Digital on social media: Youtube: https://www.youtube.com/channel/UC7MFYjY6F6i6Z3aI299gtmA

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Death of a keyword

Free SUPA Template

Learnings from $10M+ entrepreneurs

May 19, 202323:49
131- Reducing TACOS and Growing Organic Sales

131- Reducing TACOS and Growing Organic Sales

Link to post on this topic https://www.linkedin.com/feed/update/urn:li:activity:7039430387789438976/

This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.

Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand.

Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran & Incrementum Digital on social media: Youtube: https://www.youtube.com/channel/UC7MFYjY6F6i6Z3aI299gtmA

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Mar 09, 202309:07
130 - Selling through a Recession and Mitigating Profit Loss

130 - Selling through a Recession and Mitigating Profit Loss

This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.

Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand.

Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran & Incrementum Digital on social media: Youtube: https://www.youtube.com/channel/UC7MFYjY6F6i6Z3aI299gtmA

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Feb 14, 202350:15
129 - Top Amazon Advertising Mistakes

129 - Top Amazon Advertising Mistakes

Sharing the top mistakes we see sellers making with Amazon Ads and why you need to be aware of them!

This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.

Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand.

Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran & Incrementum Digital on social media: Youtube: https://www.youtube.com/channel/UC7MFYjY6F6i6Z3aI299gtmA

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Feb 09, 202334:40
128 - Selling on Walmart.com

128 - Selling on Walmart.com

Ryan King, CEO and Co-Founder of BlueRyse, a Walmart marketing agency and Daniel Solid, Co-founder and President discuss selling on Walmart and why you should and shouldn't sell on the platform. 

This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.

Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand.

Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran & Incrementum Digital on social media: Youtube: https://www.youtube.com/channel/UC7MFYjY6F6i6Z3aI299gtmA

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Feb 08, 202347:36
127 - Knowing your Numbers with Nachman Leiser

127 - Knowing your Numbers with Nachman Leiser

Nachman Leiser is the CEO & founder of Connect Books. We discuss setting business goals, scaling businesses, and why he needed a tool to better understand his clients' numbers. Use code Liran10 to save 10% off the first 12 months of connectbooks. 

This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.

Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand.

Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran & Incrementum Digital on social media: Youtube: https://www.youtube.com/channel/UC7MFYjY6F6i6Z3aI299gtmA

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Jan 17, 202340:49
126 Kevin King - Ecommerce,NFTs and 2023 Predictions

126 Kevin King - Ecommerce,NFTs and 2023 Predictions

Kevin King and I discuss the intersection between commerce,NFTs and 2023 predictions for Amazon sellers. 

This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.

Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand.

Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran & Incrementum Digital on social media: Youtube: https://www.youtube.com/channel/UC7MFYjY6F6i6Z3aI299gtmA

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Jan 02, 202301:10:55
125 - Growing Two 7 Figure Businesses In PL and Wholesale with Aaron Fuhrman

125 - Growing Two 7 Figure Businesses In PL and Wholesale with Aaron Fuhrman

In this episode we speak to Aaron Fuhrman, CEO of Snuggle and Sleeplay.com, two 7 figure businesses on Amazon and Shopify. Learn how he scaled a private label and wholesale business each to 7 figures. 

This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.

Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand.

Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran & Incrementum Digital on social media: Youtube: https://www.youtube.com/channel/UC7MFYjY6F6i6Z3aI299gtmA

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Dec 20, 202247:49
124 - Behind the Scenes of Amazon's Account Health Rating

124 - Behind the Scenes of Amazon's Account Health Rating

Lesley Hensell of Riverbend Consulting discusses the inconsistencies with Account Health Rating and Assurance that you must be aware of. 

Check out course.incrementumdigital.com to learn about Amazon Advertising Academy

This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.

Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand.

Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran & Incrementum Digital on social media: Youtube: https://www.youtube.com/channel/UC7MFYjY6F6i6Z3aI299gtmA

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Nov 30, 202201:01:31
123- Improving Sales and Conversions for Q4 with Dima Kubrak

123- Improving Sales and Conversions for Q4 with Dima Kubrak

I chat with Dima of Sellerise about improving sales and conversions for Q4. 

This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.

Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand.

Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran & Incrementum Digital on social media: Youtube: https://www.youtube.com/channel/UC7MFYjY6F6i6Z3aI299gtmA

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Nov 14, 202250:53
Amazon Makes 37 Announcements at Unboxed

Amazon Makes 37 Announcements at Unboxed

Amazon made many announcements at Unboxed, the recent Advertising conference they held in NY. You can watch a replay of the event here or a summary of the announcements from Jeff Cohen's LinkedIn post with a summary.

This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.

Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand.

Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran & Incrementum Digital on social media: Youtube: https://www.youtube.com/channel/UC7MFYjY6F6i6Z3aI299gtmA

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Nov 01, 202214:43
121 - Chad Rubin on Scaling, Exits and Optimizing Ecommerce Businesses for Profit

121 - Chad Rubin on Scaling, Exits and Optimizing Ecommerce Businesses for Profit

Chad Rubin is an OG in the e-commerce space with brands selling on Amazon, SAAS, and even events (prosper show). Chad joins us to discuss his journey on scaling and exiting and what he sees as a big untapped opportunity for Amazon sellers. Check out profasee to learn more. 

This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com. 

Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand. 

Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran & Incrementum Digital on social media: Youtube: https://www.youtube.com/channel/UC7MFYjY6F6i6Z3aI299gtmA 

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Oct 19, 202251:42
120 - Amazon Accelerate Recap and Updates

120 - Amazon Accelerate Recap and Updates

Breaking news live from the Amazon Accelerate conference! This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com. Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand. Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran & Incrementum Digital on social media: Youtube: https://www.youtube.com/channel/UC7MFYjY6F6i6Z3aI299gtmA Subscribe Linkedin Newsletter: https://www.linkedin.com/newsletters/incrementum-digital-weekly-6922971660962734080/ https://www.facebook.com/lhirschkorn https://www.instagram.com/liranhirschkorn/ https://www.linkedin.com/in/liranhirschkorn/
Sep 15, 202231:36
Why Amazon Sellers Need User Generated Content with Ian Sells

Why Amazon Sellers Need User Generated Content with Ian Sells

Ian Sells, co-founder of MDS and Joinbrands.com shares the benefits of user-generated content for Amazon sellers. 

This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.

Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand.

Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran & Incrementum Digital on social media:

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Sep 12, 202238:13
118 - Ride the Amazon Wave with Tomer Rabinovich

118 - Ride the Amazon Wave with Tomer Rabinovich

Tomer Rabinovich is an ecommerce seller, coach, speaker and author of Ride the Amazon Wave. Learn more about Tomer at Jointopdog.com

This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.

Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand.

Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran & Incrementum Digital on social media:

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Sep 07, 202240:33
Post Prime Day Insights

Post Prime Day Insights

This was a live on linkedin and facebook - to see those visuals click here

This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.

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Jul 22, 202201:06:46
116 - Prime Day Ad Budgets and Last Minute Tips

116 - Prime Day Ad Budgets and Last Minute Tips

Should you increase your ad budgets before and during prime day? I cover our recommendations and discuss last minute prime day tips. 

This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.

Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand.

Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran & Incrementum Digital on social media:

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Jul 07, 202211:09
115 - Hourly PPC Reporting - Amazon Marketing Stream is Live

115 - Hourly PPC Reporting - Amazon Marketing Stream is Live

Join us as we discuss the Amazon Marketing Stream and our initial results with the new intraday API. 

This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.

Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand.

Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran & Incrementum Digital on social media:

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Jun 22, 202231:53
114 - Amazon FBA Multiples Have Tanked

114 - Amazon FBA Multiples Have Tanked

Paul Rafelson of https://ecomattorneys.com/ joins me to discuss the current state of exits for 2022 and offers advice to sellers wanting to exit around deal structure. We also touch on Amzon Buy with Prime and a theory and why Amazon is offering this.

This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.

Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand.

Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran & Incrementum Digital on social media:

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Jun 13, 202201:01:57
113- Product Innovation with Steven Blustein of Gembah

113- Product Innovation with Steven Blustein of Gembah

Steven Blustein Co founder of Gembah, which is the world's 1st global marketplace for product development joins us to discuss product innovation strategies and how Gembah helps brands innovate and differentiate.

This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.

Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand.

Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran & Incrementum Digital on social media:

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Jun 03, 202247:04
112- Bradley Sutton Chief Evangelist at Helium 10

112- Bradley Sutton Chief Evangelist at Helium 10

Bradley Sutton of Helium10 joins us to discuss what has changed in 2022 for Amazon sellers and how to adapt. 

This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.

Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand.

Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran on social media:

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May 09, 202249:39
111 - Building Spread The Love with Zach Fishbain

111 - Building Spread The Love with Zach Fishbain

Zach Fishbain bootstrapped Spread the Love in a highly competitive niche dominated by enterprise brands. Through listening to their customers, focusing on branding, and creating a great product, the brand he and his wife created sells through Amazon, D2C and B2B. Learn about his story and what he sees is the future of brand marketing. 

This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.

Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand.

Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran on social media:

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Apr 15, 202251:24
110 - Conversions and Market Share Updates - New Amazon Updates

110 - Conversions and Market Share Updates - New Amazon Updates

Mansour Norouzi joins me to discuss new Amazon updates related to sessions and conversions, market share and search volume data in brand analytics, and niche trends data now available in Product Opportunity Explorer

This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.

Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand.

Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran on social media:

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Apr 08, 202241:07
109 - How EOS can help you scale your Ecommerce business with Dione Spiteri
Mar 10, 202246:17
108 - The Future of Amazon Advertising with Perpetua Co-President Adam Epstein

108 - The Future of Amazon Advertising with Perpetua Co-President Adam Epstein

Adam Epstein of Perpetua joins us to discuss the evolution of Amazon advertising, the power of human intelligence + automation, Perpetua's agency first focus.

This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.

Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand.

Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran on social media:

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Feb 15, 202246:49
107 - Scale Smarter, Faster in 2022: Plan Aggressively, Scale Confidently

107 - Scale Smarter, Faster in 2022: Plan Aggressively, Scale Confidently

This is the first webinar in a series about scaling your business in 2022 hosted by 8fig.co. Join me and the team at 8fig along with guests Brandon Young and Tyler Jefcoat as we discuss mindset, minimizing risk, being aggressive and managing cash flow. 

This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.

Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand.

Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran on social media:

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Jan 26, 202259:15
106 - Marketplaces Year in Review 2021
Jan 05, 202249:26
105 - Tools to Grow your Amazon Business with Jon Tilley of ZonGuru
Dec 23, 202143:29
104 - The Branded Strategy for Ecommerce Growth
Dec 16, 202146:20
103 - Adam Feinberg Sells to Perch for $100m+
Nov 01, 202152:14
102 - The Exitpreneur's Playbook with Joe Valley
Oct 21, 202157:52
101 - Inventing a sport and growing to 8 figures with Chris Meade of Crossnet
Oct 08, 202147:08
100 - Carlos Cashman - Co-CEO & Co-Founder, Thrasio

100 - Carlos Cashman - Co-CEO & Co-Founder, Thrasio

Carlos Cashman is a serial entrepreneur, having started more than 15 companies and currently Co-CEO and Co-Founder of Thrasio. Thrasio is the consumer goods company reimagining omnichannel commerce and consumer products, and boasts an innovation engine that brings high-quality products to market across digital marketplaces, channels, and retailers globally. With the experience of evaluating 6,000 Amazon FBA businesses, data on consumer preferences from more than 150 brands, and the operational scale of more than 22,000 products, Thrasio is the largest acquirer of Amazon FBA brands. Thrasio builds these brands to compete with top household names, offering consumers more choice and exceptional value. Thrasio brands include the Vybe Percussion deep tissue massage gun, Circadian Optics bright light therapy lamps, and skincare products from Sdara Skincare. For more information, visit https://thrasio.com.

This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.

Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand.

Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran on social media:

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Sep 10, 202139:05
99 -Talking A9 and all things Amazon with Danny McMillan
Aug 11, 202150:08