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Building Leadership Brands

Building Leadership Brands

By Lisa Perry

Helping companies build leadership brands consumers love.
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How To Create A Valuable Proposition That’s Valuable

Building Leadership BrandsOct 20, 2021

00:00
06:48
Identify The Heart & Soul Of Your Brand Through Your Brand Essence

Identify The Heart & Soul Of Your Brand Through Your Brand Essence

Companies that can tap into an emotional connection with their customers, benefit from greater loyalty and ROI. This emotional connection starts with your brand essence.
May 17, 202209:48
What’s The Secret Power That The Most Loved Brands Have? Their Personality

What’s The Secret Power That The Most Loved Brands Have? Their Personality

Brands just like humans have personality traits that help make them relatable, mirroring the characteristics you value. Let’s explore further what a brand personality is, why a brand personality matters, and how to create your brand personality.
Apr 18, 202208:59
#1 Rookie Mistake You Don’t Want To Make In Your Messaging

#1 Rookie Mistake You Don’t Want To Make In Your Messaging

Here are four strategies to ensure your brand messaging hits the mark with your audience.
Mar 01, 202205:59
Desperate vs Dialed In: Which Companies Got Emotional Branding Right?

Desperate vs Dialed In: Which Companies Got Emotional Branding Right?

Creating an emotional bond with consumers requires more than good marketing. It requires understanding your audience, being authentic, building trust, connecting personally, and inspiring storytelling. Which brands do you think got emotional branding right?
Feb 07, 202207:19
Why “Buy My Product” Looks Desperate

Why “Buy My Product” Looks Desperate

If your marketing is focused on “here buy my product,” those days are over. For marketing to be effective, consumers need to understand much more about your brand before buying your product in this highly competitive world. Listen to the four signs on why focusing on “buy my product,” is making you look desperate.
Jan 24, 202205:36
Creating A Tagline That Packs A Punch

Creating A Tagline That Packs A Punch

Great taglines immediately call the brand to mind. They remind you of the brand and what it stands for. Learn how to create a tagline that packs a punch.
Jan 05, 202203:43
Emotional Branding; Marketing To The Heart

Emotional Branding; Marketing To The Heart

Creating an emotional bond with consumers requires more than good marketing. Brands that leverage the power of emotion will have an advantage over their competitors. By using emotional branding, you can unlock a deeper relationship with your customers, converting them into an advocate and evangelist for your brand.
Dec 20, 202107:24
The High Cost Of Not Knowing Your Target Audience

The High Cost Of Not Knowing Your Target Audience

$37B is wasted in ads that fail to engage target audiences every year. Do you want to continue wasting money attracting consumers who aren’t interested in you product? Here are six steps that will help you better identify who your target audience is.
Nov 18, 202107:29
How To Create A Valuable Proposition That’s Valuable

How To Create A Valuable Proposition That’s Valuable

Being able to clearly define your value proposition can be hugely successful for a business, providing them a significant competitive advantage.
Oct 20, 202106:48
Why A Brand Architecture Matters

Why A Brand Architecture Matters

Without a well defined brand architecture strategy, an organization can experience brand dilution. Brands may start selling products they have no business selling or brands of the same company can have so much overlap that they start to work against each other. Check out the different brand architecture strategies and how to create a successful framework for your organization.
Oct 12, 202110:47
Shape Perceptions With Brand Messaging Framework

Shape Perceptions With Brand Messaging Framework

Successful brands understand the value of great brand messaging. Brand messaging shapes perceptions of potential customers to choose your brand over competitors. A brand messaging framework is the foundation for all of your brand messaging.
Oct 04, 202110:59
The Make-Or-Break Difference: Your Brand Position

The Make-Or-Break Difference: Your Brand Position

If you don’t know how your brand solves your customers’ problems, then they’ll move on to a brand that does. To get your customers to think of your brand first when they are ready to buy, the difference may come down to how you position your brand to them.
Sep 24, 202105:11
It Pays To Deliver On Your Brand Promise

It Pays To Deliver On Your Brand Promise

Kept promises builds trust. Strong brands have built up that trust with their customers. An effective brand promise builds trust with customers.
Sep 07, 202107:22
Connect With Consumers On An Emotional Level

Connect With Consumers On An Emotional Level

Branding is a big part of your company’s success. Building a great brand involves creating strong emotional connections with your customers. A brand pyramid provides the emotional context consumers need.
Aug 23, 202106:59
Drive Conversions With The Right Audience

Drive Conversions With The Right Audience

Are you interested in increasing your conversions? Market segmentation is an effective way to do this by delivering the right products to the right customer segments in the right market.
Aug 10, 202110:35
“Everyone” Is Not Your Customer

“Everyone” Is Not Your Customer

Understanding your target audience is critical as this will define every strategy you execute. I’ll go over what a target audience is, the importance of a target audience, and the difference between a target market vs a target audience with examples.
Aug 03, 202104:43
Mistakes CEOs Make During Strategic Planning

Mistakes CEOs Make During Strategic Planning

One of the biggest mistakes CEOs make during strategic planning is not leveraging simple, but incredibly effective analysis to help define strategies. I’ll provide you with a analysis user guide and how to leverage this analysis during your strategic plans.
Jul 26, 202106:33