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Small Shop Fundraising

Small Shop Fundraising

By Griffin Fundraising and Market
A podcast dedicated to small to medium sized nonprofits. Interviews and talks about topics, issues and resources related to communications, fundraising and marketing for the small shop offices across the country.
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2020 Year End Fundraising
Don't throw the towel in YET on 2020! Year end giving could surprise you.  So if you still have questions on how or IF you should push out a year end fundraising appeal, this is the episode for you. We talk about everything you need to know to start and finish your fundraising for 2020. Here's a preview: Reports of giving so far in 2020 Language to use and not use Segmentation Types of individual giving email vs. print mail Susan Griffin, founder/owner of Griffin Fundraising and Marketing, and I talk through year end giving. Griffin Fundraising and Marketing is a boutique consulting firm based in Louisville KY.  Small Shop Fundraising is a podcast dedicated to small and medium sized nonprofits and the topics and issues facing them today. Liz Hack, host, has been a fundraising and marketing consultant for over 12 years with Griffin Fundraising and Marketing.  Subscribe to our podcast! Like us on Facebook! Email Us! 
26:45
November 12, 2020
Building and Developing Your Audience with Scott Hack
I had a little car trouble last week that forced me to change up the guest for this week's episode. Luckily, Scott Hack stepped in to save the day. Scott and I talk about developing trust and building relationships with your audience.  We look at  The "heartbeat" of sales a.k.a. a client/donor database The similarities and differences in sales, fundraising and clients vs. donors Facebook and using it to grow your database What Scott means by "What's in it for me?" Stewardship and Cultivation Ideas I also ask Scott my four One Common Questions Small Shop Fundraising is a podcast dedicated to small to medium sized nonprofits and the topics and issues facing them today. Small Shop Fundraising is brought to by Griffin Fundraising and Marketing. A consulting firm servicing nonprofits on their fundraising and marketing needs since 1992. 
35:16
October 29, 2020
Living With Purpose. Guest Jon'a Joiner
Do you know what brings you joy? On this episode we are talking about the journey to become a better version of ourselves. Jon'a Joiner, creator of Drink First, Then Pour and speaker, talks about: Her wellness journey and what she learned from it. Trends she's noticed during the pandemic related to wellness Tips to find fulfillment in your life.  Her D.R.I.N.K. Principal  Resources Small Shop Fundraising is a podcast dedicated to small to medium sized nonprofits and the topics and issues facing them today. Small Shop Fundraising's host, Liz Hack, is the Managing Partner with Griffin Fundraising and Marketing consulting boutique in Louisville, KY.  We are on Facebook! Small Shop Fundraising Podcast  Griffin Fundraising and Marketing 
31:25
October 15, 2020
Workforce Trends: It's impact on Nonprofits
Flexibility is THE most important amenity when it comes to attraction and retention of employment candidates. Susan Woods, Director of Recruitment of the Talis Group is on this episode talking about flexibility and the below: The workforce landscape is not so bad for all industries.  An unexpected trend due to Covid-19 Virtual employees can be an amenity Tips for employers looking for applicants Plus, one common questions.  Small Shop Fundraising is a podcast dedicated to small to medium sized nonprofits and the topics and issues facing them today. Small Shop Fundraising is brought to you by Griffin Fundraising and Marketing, a boutique fundraising and marketing consulting firm based in Louisville KY that serves nonprofits. Talis Group provides high quality staffing and recruiting services as well as select outplacement services. If you have questions or comments about Small Shop Fundraising reach out to Liz Hack, host, on social media or email. 
29:29
October 1, 2020
Louisville Hospitality: How Nonprofits Make it Unique
We talk with Zack Davis, VP of Destination Services at Louisville Tourism, the convention and visitors bureau for Louisville Kentucky. He spoke on how nonprofits truly make the destination of Louisville unique and special.  We also talked about: How tourism in Louisville has fared in 2020 The Community Impact Portal  In-person and Virtual Event Services Advice for Nonprofits Healthy At Work Event Guidelines One Common Questions  Small Shop Fundraising is a podcast dedicated to small to medium sized nonprofits and the topics and issues facing them today. Small Shop is brought to you by Griffin Fundraising and Marketing. 
35:46
September 17, 2020
Spiral Dynamics: It's Use In A Changing Environment
Do you like personality assessments? If yes, then this is the episode for you. I talk with Susan Roberts, of SCR Consulting about Spiral Dynamics. It's a tool to understand how people respond to change. We also talk about the 3 types of change that can happen- vertical, horizontal and sloped.  Our guest is Susan Roberts, owner SCR Consulting and SCR Academy. She has provided listeners a way to take the assessment on her website! Just click on this link and then go to Moving Forward Together. You can email Susan here.  Or find her on Twitter: @Susan_e_roberts Small Shop Fundraising is a podcast dedicated to small to medium sized nonprofits and the topics and issues facing them today. Liz Hack is the host of SSF and is a fundraising consultant, Griffin Fundraising and Marketing, based out of Kentucky. 
37:01
September 3, 2020
Virtual Volunteers and How to Implement Them
I spoke with Anna Taylor from The Greater Sum Foundation about what it means to be a virtual volunteer. She and her organization have been matching virtual volunteers to nonprofits all across the country for 3 years now. Listen as we talk about: How her organization matched nonprofits to virtual volunteers. What the future of volunteering looks like Best practices and myths of virtual volunteering Anna also answers my ONE Common Questions Round at the end.  Small Shop Fundraising is a podcast dedicated to small to medium sized nonprofits and the topics and issues facing them today. Small Shop Fundraising is provided by, Griffin Fundraising and Marketing.  Links from the show: Serve Kentucky The Greater Sum Foundation Nonprofit AF Griffin Fundraising And Marketing 
30:46
August 21, 2020
Sustainability Strategies with Susan Griffin
This episode is all about strategies to keep fundraising going so the doors of your nonprofit stay open!  I am thrilled to finally have landed Susan Griffin for the podcast! Since the early 90's she has owned Griffin Fundraising and Marketing a boutique full service fundraising and marketing firm to support small to medium sized nonprofits.  We talk about: Her leadership journey through nonprofit work How to onboard more people to effectively do the work of raising talent and treasure Creative fundraising strategies Penelope Burke's Donor Centered Fundraising. Here's a link to her blog  Small Shop Fundraising is a podcast dedicated to small and medium sized nonprofits and the topics and issues facing them today. Contact Susan on her LinkedIn profile Contact Liz, the host, on her LinkedIn profile  P.S.- if you listen closely to the end you might even hear my daughter playing dolls in the background. #covidlife
27:54
August 7, 2020
Nonprofit Resource: Chambers of Commerce
This podcast is dedicated to small to medium sized nonprofits and the topics and issues facing them today.  In this episode, James Reddish, Executive VP at the Little Rock Regional Chamber of Commerce, and I talk about how nonprofits and chambers of commerce are similar and ways they can support each other. While the two sectors may not use the same terminology, they do share a purpose, and that is to have a mission to improve the communities they serve.  Topics we touch on in this episode: James' leadership story Adapting during a crisis Structures of a Chambers Shared Work Program Events and engagement Digital First 2020 Plan Shout our to Leadership Louisville for bringing these two leaders together.  Contact James Reddish via his LinkedIN profile. Contact the host, Liz Hack here.  
37:03
July 30, 2020
Forecasting Kentucky's Nonprofit Sector
Small Shop Fundraising is a podcast dedicated to small to medium sized nonprofits and the topics and issues facing them today.  One in 10 Kentuckians work at a nonprofit.  We talk with Kentucky Nonprofit Network's Assistant Director Laura Whitaker and how they are supporting all nonprofits with their FREE resources, webinars and town hall meetings. We also dive into: Their Rapid Pulse Survey Preparing for fall: Reopening Guide The importance of the Census to Nonprofits and The National Council of Nonprofits.  You can contact Laura Whitaker here. Small Shop Fundraising is brought to you by Griffin Fundraising and Marketing. Email them today for a free consultation. 
35:58
July 24, 2020
Flipping the Switch: Home of The Innocents' Virtual Success Part Two
Small Shop Fundraising is a podcast dedicated to the topics and issues facing small to medium sized nonprofits today. Liz Hack is host and Managing Partner of the boutique consulting firm, Griffin Fundraising and Marketing, in Louisville Ky. Today she talks with Lena Iwu and Taylor Huber from the Home of The Innocents. They were given the task to "flip the switch" on their 1,100 person face to face event and make it a virtual one. The best part? They were very successful. Part Two Focus: Sponsorship- retention, attraction, recognition and stewardship Successes and Setbacks One Common Questions- these answers will inspire you! 
37:03
July 16, 2020
Flipping the Switch: Home of The Innocents' Virtual Success Part One
Small Shop Fundraising is a podcast dedicated to the topics and issues facing small to medium sized nonprofits today. Liz Hack is host and Managing Partner of the boutique consulting firm, Griffin Fundraising and Marketing, in Louisville Ky.  Today she talks with Lena Iwu and Taylor Huber from the Home of The Innocents. They were given the task to "flip the switch" on their 1,100 person face to face event and make it a virtual one. The best part? They were very successful.  Part One Focuses On: What their face to face event looked like in 2019 How they made their decision to switch to a virtual event Engaging volunteers and donors Peer to Peer Fundraising Moving forward during furloughs 
24:54
July 9, 2020
Create Marketing Content AND Reclaim Your Time
Small Shop Fundraising is dedicated to small to medium sized nonprofits and the topics and issues facing them today.  Do you or your Communications team feel like they never have enough content for your online outlets? Do you feel like you never have enough time to create and share cool and quality content about your nonprofit? Then listen to this week's podcast! We talk with Kentucky boy turned Aussie, Daniel Johnsen, who will share his personal tips on how to "buy back your time" AND create lots of content and stories about your nonprofit.   I'll be trying his tips over the next few weeks and I'll share my experiences later this month.  Favorite resource: calendly.com/ Daniel's contact Info: Liz's contact info.  Liz is the managing partner of Griffin Fundraising and Marketing, a full service fundraising firm based in Kentucky.  If you have fundraising or marketing questions about your nonprofit please reach out to her. 
30:12
July 3, 2020
How Stewardship Raises Money For Nonprofits
Small Shop Fundraising is a podcast dedicated to the small to medium sized nonprofits and topics and issues facing them today. On this episode Liz talks with Steven Shattuck, the Chief Engagement Officer at Bloomerang, about how stewardship raises more money for nonprofits. Stewardship should be a very important part of any nonprofits fundraising plan. Steven shares with us the data that backs up this claim. They also talk about: The real work of fundraising starts after the first gift is made Messaging for contacting donors right now Is leaving a voicemail worthwhile? Who calls donors and when? Favorite resource: sofii.org What Bloomerang is doing to learn from the voices of BIPOC in the nonprofit community.   Link to Stewardship Data Link to Diversity Equity and Inclusion Essential Resources for NonProfits Contact Info for Steven Shattuck 
35:33
June 25, 2020
A Nonprofit's Diversity Journey with Ashley Duncan
Small Shop Fundraising is a podcast dedicated to small to medium sized nonprofits and the issues and topics facing them today.  On this week's podcast we talk with sure Ashley Duncan a Diversity Hiring Specialist with Jefferson County Public Schools in Louisville KY. We touch on a many aspects of her career as a subject matter expert in diversity as well as these items below: Two things non-profits need to be assessing with regard to BIPOC Asking for help Advice on having a bold and honest conversation about diversity with your boss. What to do if your nonprofit is missing the mark One thing you could do tomorrow to be more inclusive. List of recommended books from Ashley can be found on the Small Shop Fundraising FB page.  To reach out to our guest, Ashley Duncan. To reach our to the host, Liz Hack. 
28:32
June 18, 2020
Interview with Mary Foley: Moving Through Crisis
Small Shop Fundraising is a podcast dedicated to talking about the topics and issues facing small to medium sized nonprofits in our nation today. Liz Hack is the host of the podcast and a full time non-profit consultant in Louisville Ky.  I talk with Mary Foley, Executive Director of the Merryman House Domestic Crisis Center in Paducah Kentucky. Mary's nonprofit supports the survivors of domestic violence through building, changing and saving lives. We talked about crisis, something Mary faces daily in her role, and how we all can move through a world wide crisis for the very first time, the covid-19 pandemic. Specifically, Mary and I talk about: What crisis can look like Crisis can not be a constant state. Hope & Resiliency are the #1 tools for facing a crisis Being Ill-equipped to respond to a pandemic. Pandemic Response Plan is just the first step Social Media Contact for Mary Foley- guest Social Media Contact for Liz Hack- host Griffin Fundraising and Marketing is the nonprofit consulting firm Liz Hack, host, consults under.  For more information please reach out to Liz Hack.
33:54
June 4, 2020
Marketing Like A For-Profit with Neil Mathweg
Today we step outside of the nonprofit industry and look to the small to medium sized for-profit community for guidance and advice on marketing and engagement.  Neil Mathweg a wonderful national speaker and residential real estate coach talks about: Eco-systems- for building lists and creating culture What do we do if we can't bring people together?  His "go to" social media platform when creating community Cheese and Whiskers Concept Using content in different ways to market and create engagement.  One Piece of Advice: Play to the interests of people Favorite Resource: We Video Have a question for the host? Find Liz Hack here.  Join the Small Shop Fundraising Facebook page. 
25:00
May 28, 2020
A Phased Non-Profit Re-Opening with Michelle Ray
The Chief Communications Officer, Michelle Ray, and I talk about the phased re-opening of the Pikes Peak Library District in Colorado.  We talk about:  Making Staff a #1 priority Staying on brand with signage etc. Curb side pick-up Exceeding public health guidelines and  Service gaps Small Shop Fundraising is a podcast for small to medium sized nonprofits and the topics and issues facing them today.  If you have more questions for Michelle, find her on LinkedIn or email If you'd like to contact the host of Small Shop Fundraising, Liz Hack, find her on LinkedIn or the SSF FB page. 
26:59
May 21, 2020
Pivot to a Virtual Gala with Gretchen James Part 2
We conclude our conversation about the JDRF of Middle and East Tennessee's virtual gala. They had three weeks to plan and pivot an over 1,000 in person event to a virtual experience. And on April 25th, they pulled it off!  On this episode Gretchen and I dig into the details a bit for the event. We talk through their staffing and volunteer needs to pull the event off. We go through how they engaged the table hosts to create a buzz for the event. We also talk about the silent and live auction they had as part of the event. She also discusses the financial goals for the event.  TWO Things we didn't record but should have for the podcast was her advice for those looking to pivot to a virtual event. 1. Rehearse! Practice running a virtual event  2. Research the tools and resources of the virtual event platform you choose to implement for your event. They used Zoom Webinars 101 for example.  If you have questions for me or Gretchen here's where you can find us on social: Gretchen's LinkedIn  Liz the Host LinkedIn
28:43
May 14, 2020
Pivot to a Virtual Gala with Gretchen James Part 1
Small Shop Fundraising is a podcast dedicated to the issues and topics facing small to medium sized nonprofits in our communities. We want to be a resource to help make decisions and provide ideas on how your nonprofit can thrive.  In the first part of this two part episode, I talk with Gretchen James about how JDRF of Middle and East Tennessee decided to pivot to a virtual gala. They had three weeks to plan it all! We talk through what factors and support systems were in place to make the decision to pivot.   Gretchen's Social Contacts LinkedIn Facebook Watch the virtual gala here.
21:06
May 7, 2020
Intro to Small Shop Fundraising
This is the trailer of what to expect from Small Shop Fundraising. I will be focusing on the needs and interests of small the medium sized nonprofits and talking with guests in the nonprofit field who impact the fundraising and marketing programs. I want this podcast to be a resource and the start of a community to support one another in the nonprofit field.  
02:09
May 5, 2020