When we have the chance to hear feedback or observe customers using our websites or apps, we might just hear a lot of grumbling.
Making sense of the complaints, getting to the real issue of what the problem is and why people feel the way they do, takes a little more understanding.
Usability heuristic evaluations were once an essential of any UX project, and they still can be useful. These are guiding principles as to the usability of an interface. When we can analyse problems within a framework, it is easier to see what the problem is, where strengths and weaknesses are to communicate and collaborate around the problem.
In the year 2000+, dozens of them circulated. Here I talk through a set of ten that have survived the last 25+ years!
Jakob Nielsen and Rolf Mochlich compiled a set of heuristics often referenced in 1990. Nielsen revised them in 1994. According to a more recent update, 10 of these principles still hold strong: https://www.nngroup.com/articles/ten-usability-heuristics/
This is a look at Jakob NIelsen's 10 usability heuristics.
A 10-minute intro into the UX of website and app menus. How to label and organise the categories of your menu. Card sorting in a nutshell; a technique that involves your users so that the menu is easy for your customers to use.
If you have been thinking about doing some user research, but don't really know where to start, here is a really simple and practical guide.
This is a simple outline of the steps you need to take to plan, set up, run and wrap up your sessions.
Intended for beginners or those wearing many hats, such as founders and developers, it aims to cut through the noise.
Once you have gained confidence, you can go on to refine and improve your method and techniques or expand your skillset or team, but if the hardest part is starting, let's not let that be a hurdle!
If you worry that user research is expensive, time-consuming or will slow you down, this is a lean approach and it is undoubtedly more expensive to not use research to help you develop a great product or website.