Business Wine Down

We're covering the 5 Steps of the Customer Journey in this mini-series. The Customer Journey allows us to perfect the path potential and existing customers follow, allowing us to turn customers into lifelong advocates of your brand (if done appropriately).

Step FIVE of the Customer Journey is ADVOCACY, the ultimate goal of customer experience. How do we build advocates and not just customers? We share on this podcast!

We're covering the 5 Steps of the Customer Journey in this mini-series. The Customer Journey allows us to perfect the path potential and existing customers follow, allowing us to turn customers into lifelong advocates of your brand (if done appropriately).

Step FOUR of the Customer Journey is RETENTION, the powerful yet overlooked profit maker. Did you know it costs ~5X more to acquire a new customer than it does to keep an existing one? And a 5% increase in customer retention equals ~25-95% more profits!! The numbers speak for themselves - retaining clients is critical.

Having a retention strategy for your business is your first step! 

We're covering the 5 Steps of the Customer Journey in this mini-series. The Customer Journey allows us to perfect the path potential and existing customers follow, allowing us to turn potential customers into lifelong advocates of your brand (if done appropriately).

Step THREE of the Customer Journey is Purchasing. This is the stage where the customer knows about your business and is ready to commit to purchase your product or services. We talk about how to keep the purchase channel simple and the common issues we see when businesses are just getting started and not sure how to start accepting payment. Bonus: as you grow, you'll need to adopt new purchasing strategies. We show you how!

We're covering the 5 Steps of the Customer Journey in this mini-series. The Customer Journey allows us to perfect the path potential and existing customer's follow, allowing us to turn potential customers into lifelong advocates of your brand (if done appropriately). 

Step TWO of the Customer Journey is Consideration. This is the stage where your customer needs questions answered BEFORE purchasing. We talk what to look for, how to tweak your business to build trust, and ways to shrink the time it takes for a customer to purchase your product! 

We're covering the 5 Steps of the Customer Journey in this mini-series. The Customer Journey allows us to perfect the path potential and existing customer's follow, allowing us to turn potential customers into lifelong advocates of your brand (if done appropriately). Step one of the Customer Journey is creating Awareness. Awareness is how people find out about your brand or a new product / service. This is a critical step to growing your business and often includes traditional marketing. We discuss the TWO big factors you need to know before launching marketing or campaign efforts. 

This week, Maggie and Brent sit down to discuss ways entrepreneurs can add more structure to their busy schedules.  While there are never enough hours in the day, we cover ways to optimize your own schedule and discuss when it makes sense to hire out tasks in your business for those areas that are a distraction.  We suggest 5 roles you should consider hiring out to get more hours back in the day and have one role we think you should avoid hiring externally for your business.

This is the ONE area we encourage businesses to focus on, tying together all of your operation & marketing efforts! Creating Seamless Customer Experience increases profits, retains more customers, streamlines your marketing, and gives you a competitive advantage. 

We explain what a Seamless Customer Experience entails (and how you can do it), plus walk through the 5 areas you need to consider, improve, and perfect to ensure you're building brand loyalty: 

• Customer Awareness
• Consideration & Trust
• Purchasing
• Retention
• Customer Advocacy

💥 Blogging is incredibly important for any small business, as it brings awareness to your website and acts as an exchange with your potential customers. We share our four blogging tips to optimize your SEO and time invested. 

💥 What we hear most from seasoned entrepreneurs? They wish they hired a business coach sooner! We talk why they're important, what type of entrepreneurs benefit from coaches, and what to look out for when hiring someone.

Meet our host, Maggie Butler, and her "special guest." We talk about the importance of Customer Service & Experience in your business (and why it's more important than social media), discuss a new email marketing tool, and offer our FREE one-page business template. All over a glass of wine!