Hospitality Marketing
By Loren Gray
Hospitality MarketingJul 10, 2020
Hospitality Marketing Show 257
Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #257 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started;
0:01 — Our tools for review this week are; https://restream.io/ https://onestream.live/ https://obsproject.com/
00:08— Our Technique this week is; “Stop Selling, Communicate, and What the Heck Does That Mean to a Hotelier or Restaurant Owner?”
00:13 — News and Show Review
CoHosts
Adele Gutman
Edward StOnge
Tammie Carlisle
Valyn Perini
Lily Mockerman
Stuart Butler
Holly Zoba
Dean Schmit
Show Notes
00:01 — current events and the USAToday article about canceling any travel.
00:27 — the real impact of what is happening to our industry right now
00:41 — how to redesign how we do business, Local schools using the conference space?
Housing homeless saved one hotel’s bottom line, for now
https://hotelnewsnow.com/Articles/303436/Housing-homeless-saved-one-hotels-bottom-line-for-now
Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 36 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast" No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 36 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week!
Hospitality Marketing Show 250
Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #250 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started;
0:01 — Our tools for review this week are; https://filmora.wondershare.com/ https://www.designbold.com/
00:04— Our Technique this week is; “Creating Rich Media to Sell Your Message"
00:10 — News and Show Review
Co-Hosts
Mellisa Kavanagh
Stuart Butler
Stephanie Smith
Edward StOnge
Tristan Heaword
Ben Hanley
Show Notes
00:02 — Fuel Travel version 4 of their travel propensity for travel.
Expedia CEO Details Anti-Google Game Plan
https://skift.com/2020/05/20/expedia-ceo-details-anti-google-game-plan/
Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 36 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast" No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 36 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week!
Hospitality Marketing Show 249
Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #249 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started;
0:01 — Our tools for review this week are; https://www.owox.com/ https://trends.google.com/trends/ https://surveys.google.com/ https://www.wolframalpha.com/ Google Keyword Planner* https://www.semrush.com/ https://buzzsumo.com/ Facebook Insights, Bing Keyword Manager, Global Web Index *Free through Google Ad Manager
00:07— Our Technique this week is; “Trend Research, From Insight to Revenue Generation"
00:11 — News and Show Review
CoHosts
Ben Henley
Edward StOnge
Tristen Heaword
Tim Peter
Stuart Butler
Lily Mockerman
Griffin Sandberg
Valyn Perini
Show Notes
00:01 — open discussion about how everyone is using Flip.to
00:28 — What will the new hotel look like?
00:53 — France to Build Online Platform to Rival Airbnb, Booking.com
Why COVID will Catapult Google Past the OTAs
https://www.linkedin.com/pulse/why-covid-catapult-google-past-otas-drew-patterson/
Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 36 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast" No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 36 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week!
Hospitality Marketing Show 248
Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #248 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started;
0:01 — Our tools for review this week are; https://www.sparkchart.com/ https://www.surveymonkey.com/ https://www.typeform.com/
00:05— Our Technique this week is; ”Survey your CRM and beyond to know how to create your Emergence Budget Marketing Strategy"
00:15 — News and Show Review
Cohosts
Edward StOnge
Tim Peter
Melissa
Stuart Butler
Ben Hendley
Tristen Heaword
Lily Mockerman
Valyn Perini
Show notes
00:01 — Introduction of everyone including Melissa
00:11 — Discussion of the impact of travel propensity for millennials based on having been hit with two financial impacts https://www.fueltravel.com/blog/fuel-covid-19-consumer-sentiment-study-volume-3/
00:23 — how would you spend your stimuli check? Stats about travel or irresponsible
00:27 — Desire travel for travel what is the reality?
01:06 — should we consider the income as a filter of marketing
https://enterprisersproject.com/article/2020/4/7-edge-computing-trends-watch-2020
Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 36 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast" No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 36 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week!
Hospitality Marketing Show 247
Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #247 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started;
0:01 — Our tool for review this week is; https://www.if-so.com/
00:06— Our Technique this week is; “Creating a Dynamic Content Website Strategy"
00:10 — News and Show Review
CoHosts
Brian Hettinger — recromax.com a reclamation company
Edward StOnge
Stuart Butler
Ben Hanley
Tristan Heaword
Tim Peter
Griffin Sandberg
Lily Mockerman
Show Notes
00:01 — Brian introduction and how to clean a hotel
Revenue Management in a Crisis—Rise of the Humans
https://www.linkedin.com/pulse/revenue-management-crisisrise-humans-robert-cross/
Technology and Recovery in the Travel Sector Post-COVID
https://www.linkedin.com/pulse/technology-recovery-travel-sector-post-covid-max-zhdanov/
Evolving guest behaviour due to COVID-19 will trigger technology shift, Four Seasons IT director says
Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 36 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast" No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 36 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week!
Hospitality Marketing Show 246
Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #246 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started;
0:01 — Our tool for review this week is; https://socialbee.io/
00:06— Our Technique this week is; “Keeping relevant, while people have time to engage with what you have to say"
00:10 — News and Show Review
CoHosts
Tristen Heaword —
Ben Hanley —
Edward StOnge —
Kat Mohammad —
Stephanie Smith —
Griffin Sandberg —
Show Notes
00:01 — Introductions and open discussion with Tris and Ben
00:55 — So long, minibar: How the coronavirus will change hotel stays
01:12 — vouchers, bonds and gift certificates
02:00 — World-Class Hotel Room Views to Inspire You From Home
02:25 — Show ends
Should hotels consider resuming Google Ads and other search campaigns?
https://www.phocuswire.com/Hotels-Google-Ads-coronavirus
Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 36 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast" No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 36 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week!
Hospitality Marketing Show 245
Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #245 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started;
0:01 — Our tools for review this week are; https://interactrapp.com/ https://app.videoremix.io/
00:09— Our Technique this week is; “Creating interactive videos that are personalized"
00:13 — News and Show Review
CoHosts
Griffin Sandberg — Screen Pilot
Stephanie Smith
Dean Schmit
Tim Peter
Edward StOnge
Lily Mockerman
Stuart Butler
Show Notes
00:01 — Introduction to Griffin about ScreenPilot
01:19 — Revenue strategists essential during, after pandemic
01:40 — Airbnb Raises Another $1B, One Week After Last Round
Expect Hotels to Mimic the Airline Merger Playbook After the Last Recession
Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 36 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast" No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 36 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week!
Hospitality Marketing Show 244
Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #244 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started;
0:01 — Our tools for review this week are; https://surveys.google.com/ https://kingsumo.com/ https://4screens.net/
00:08— Our Technique this week is; “Surveys, Quizzes, Polls and Contests, Oh My!” Or the art of finding out what our guests are looking forward too and when they might be thinking about it
00:14 — News and Show Review
Cohosts
James Gancos
Robert Cole
Stuart Butler
Tim Peter
Dean Schmit
Valyn Perini
Edward StOnge
Lily Mockerman
Show Notes
00::01 — James discusses what The Guestbook
01:16 — Findings From COVID-19 Consumer Sentiment Study
01:40 — Airbnb’s Coronavirus Crisis: Burning Cash, Angry Hosts and an Uncertain Future
01:48 — How a Dallas Skyline Icon Became a Beacon of Hope (and Good Advice)
Top Story1. Findings From COVID-19 Consumer Sentiment Study
https://www.fueltravel.com/blog/shocking-results-from-the-covid-19-consumer-sentiment-study/
Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 36 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast" No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 36 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week!
Hospitality Marketing Show 243
Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #243 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started;
0:01 — Our tools for review this week is; https://www.ispionage.com https://awario.com https://www.spyfu.com/ https://ads.google.com/aw/budgetplanner/ https://brandmentions.com/ https://www.socialinsider.io/ https://geru.com/
00:06— Our Technique this week is; “GameBook” — tracking / analyzing and planning for the emergence of market voice.
00:12 — News and Show Review
CoHosts
Max Starkov
Benu Arrgawal
Tammie Carlisle
Edward StOnge
Stuart Bulter
Robert Cole
Valyn Perini
Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 36 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast" No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 36 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week!
Hospitality Marketing Show 242
Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #242 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started;
0:01 — Our tool for review this week is; Tim Welsh of Phrasinginc.com
00:20 — News and Show Review
CoHosts
Bob Gilbert
Cecil Staton
Chip Rogers
Tim Peter
Kat Mohammed
Stephanie Smith
Valyn Perini
Stuart Butler
Lily Mockerman
Robert Cole
Edward StOnge
Gretta Brooks
The passing of the 2.2 trillion cares act by congress.
Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 36 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast" No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 36 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week!
Hospitality Marketing Show 241
Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #241 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started;
0:01 — Our tool for review this week is; https://fleeq.io/
00:09— Our Technique this week is; Taking advantage of talent while you still may have the access to them
00:12 — News and Show Review
CoHosts
Cecil Staton
Bob Gilbert
Edward StOnge
Robert Cole
Valyn Perini
Kat Mohmmed
Tim Peter
Lily Mockerman
Stephanie Smith
Amy Infante
Show Notes
00:01 — Open dialog with Bob and Cecil
00:30 — Airbnb urges U.S. government to alter rules for hosts during coronavirus crisis
00:45 — open discussion about the impact of the Covid—19
02:40 — show ends
Travel industry slashes ad spending in half amid coronavirus
Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 36 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast" No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 36 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week!
Hospitality Marketing Show 240
Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #240 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started;
0:01 — Our tool for review this week is; Google / Facebook / Bing / Twitter
00:09— Our Technique this week is; Running a Hotel at a time of crisis by learning where and how to find business
00:12 — News and Show Review
Co-Hosts
Cecil Staton
Bob Gilbert
Edward StOnge
Robert Cole
Kat Mohammed
Lily Mockerman
Dean Schmit
Amy Infante
Show Notes
00:01 — Intro Discussion with Bob & Cecil
01:02 — Steps to tackle current issues at property level
01:22 — Amy discusses B2B concerns and keep a record of what you are doing for future use.
01:30 — Dean discusses the OTA issues on Metasearch
02:33 — Show Ends
Digital marketing in the age of coronavirus - what travel brands need to know
https://www.phocuswire.com/coronavirus-covid-19-travel-digital-marketing-strategies
Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 36 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast" No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 36 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week!
Hospitality Marketing Show 239
Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #239 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started;
0:01 — Our tool for review this week is; https://geru.com/
00:09— Our Technique this week is; Budget Stress Testing & Market Scenario Modeling
00:12 — News and Show Review
CoHosts
Kat Mohammed
Tim Peter
Robert Cole
Show Notes
00:02 — Roberts review of diminished RevPar
00:07 — Does your property have a coronavirus strategy?
02:28 — Show ends
Three take-aways:
- In short, the US hotel industry occupancy percentage growth rate has dropped 50 basis points in each of the past two years.
- Average daily rate growth has also been cut in half since last year.
- Unfortunately that combination produces a pathetic 0.74% growth rate in revenue per available room.
Bottom line, the industry isn't growing, eliminating any cushion for any looming demand displacement.
So with global market volatility imitating a roller-coaster, group events and corporate travel under intense scrutiny, and new COVID-19 cases popping up across the nation...
Top Story1. LIVE BLOG: Impact of coronavirus on the travel industry
https://www.phocuswire.com/Coronavirus-impact-travel-industry
[Ongoing Updates - a good link to save]
Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 36 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast" No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 36 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week!
Hospitality Marketing Show 238
Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #238 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started;
0:01 — Our tool for review this week is; Facebook Insights
00:09— Our Technique this week is; Using Facebook Insights (and others) to create personas of guests and filters for targeting ad campaigns
00:12 — News and Show Review
CoHosts
Robert Cole
Kat Mohammad
Show Notes
00:02 — Coronavirus impact on Hospitality
00:45 — Expedia cutting 3,000 jobs following ‘disappointing’ year
01:00 — Marriott Reports Q4 Results; Unable to Predict Coronavirus Impact
01:45 — The World’s 50 Most Beautiful Cities, Ranked by Travel Experts
02:05 — Clearview AI has billions of our photos. Its entire client list was just stolen
02:15 — Show Ends
Top Story
Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 36 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast" No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 36 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week!
Hospitality Marketing Show 237
Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #237 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started;
0:01 — Our tool(s) for review this week is; https://quokka.io/
00:07— Our Technique this week is; 'Retargeting in all its forms without irritating our potential guest'
00:15 — News and Show Review
CoHosts
Stephanie Smith
Tim Peter
Robert Cole
Lily Mockerman
Dan Wacksman
Stuart Butler
Show Notes
00:02 — OYO watching the spiral?
Google’s Customized Travel Search Features Receive Massive Traffic in the U.S.
What’s Next in Travel: Nature Treks, Trips to the Past and Conscious Dining
https://news.airbnb.com/2020-travel-trends/
Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 36 and counting to be exact. We’re even on Amazon's Alexa. No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 36 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week!
Hospitality Marketing Show 236
Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #236 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started;
00:01 — Our tool(s) for review this week is three; www.lumen5.com https://invideo.io https://multimedia5.com
00:08— Our Technique this week is "The use of Video Content"
00:13 — News and Show Review
Co Hosts
Edward StOnge
Lily Mockerman
Kat Mohammad
Robert Cole
Stuart Butler
Show Notes
00:02 — Travel insights: How people plan a trip from beginning to end — Q — what do we do to try and recapture cancelations?
00:33 — ADA friendly and the real value
00:36 — Today’s Traveler: Infinite Paths to Purchase
00:55 — Coronavirus effects color Hilton’s 2020 outlook
01:06 — Why Airbnb is suddenly struggling to make money — Airbnb has devoured London – and here’s the data that proves it
01:10 — Brand execs say consumers decide brand tipping point
01:41 — Expedia Stock Jumps on Strong Earnings and Cost-Cutting Plan. — Expedia Chairman Barry Diller Rips His ‘Bloated’ Company as ‘All Life, No Work’
01:56 — Forbes Travel Guide unveils 70 new five-star hotels after global expansion
02:00 — The FTC is about to crack down on influencers, big time. "This is illegal payola."
02:17 — Show Ends
Top Story1. Travel insights: How people plan a trip from beginning to end
https://www.thinkwithgoogle.com/marketing-resources/data-measurement/travel-data-and-insights/
a. Today’s Traveler: Infinite Paths to Purchase
https://www.bain.com/insights/todays-traveler-infinite-paths-to-purchase/
Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 36 and counting to be exact. We’re even on Amazon's Alexa. No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 36 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week!
Hospitality Marketing Show 235
Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #235 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started
00:01 — Our tool for review this week is https://userway.org/
00:07— Our Technique this week is ADA Compliance and how it benefits your bottom line
00:13 — News and Show Review
CoHosts
Robert Cole
Lily Mockerman
Show Notes
00:04 — Corona Virus update on stats
00:11 — The CIO challenge: Modern business needs a new kind of tech leader
00:25 — Do Dual-Branded Hotels Outperform Single-Branded Hotels?
00:38 — OUCH: Marriott Hotel Category Changes 2020
00:46 — Oracle Hospitality Takes Hotel and Vendor Gripes Seriously At Last
01:01 — Travel suppliers need to be thinking more about "second wallets”
01:15 — Consumer Report: Nearly Half Of Travelers Book Through 3rd Parties
01:20 — How to Spot a Fake Influencer
01:30 — 12 Essential Steps to Creating a Robust Digital Strategy in 2020
01:50 — Avast’s Shutdown of Jumpshot Will Harm the Web and the World
01:55 — The 10 Best All-Inclusive Resorts in the Caribbean 2020
01:57 — Man Uses Rodents to Scam Hotels Into Offering Free Stays
02:17 — Show Ends
Featured news item for the podcast
Travel suppliers need to be thinking more about "second wallets"
https://www.phocuswire.com/Distribution/Enterprise-Ireland-complete-retailing/44229
Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 36 and counting to be exact. We’re even on Amazon's Alexa. No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 36 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week!
Hospitality Marketing Show 234
Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #234 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started
00:01 — Our tool for review this week is Airdna.com
00:05— Our Technique this week is How to counter dynamic inventory in your market
00:14 — News and Show Review
CoHosts
Stephanie Smith
Kat Mohammad
Robert Cole
Show Notes
00:01 — HSMAI Marketing Conference Revie
00:15 — AAHOA conference
01:15 — Marriott signed record 815 hotel deals in 2019 / Hilton Opened More Than a Hotel a Day, Achieved 6.6 Percent Net Unit Growth, and Reached 6,110 Properties
01:54 — How to delete what Facebook knows about your life outside of Facebook
U.S. AirDNA STR Index: 2019 Year-End Report
https://www.airdna.co/blog/us-airdna-str-index-2019-report
"All in all, the United States vacation rental market saw a 14.3-point slide in 2019 compared to a 2.48-point rise over the same period in 2018"
Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 36 and counting to be exact. We’re even on Amazon's Alexa. No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 36 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week!
Hospitality Marketing Show 233
Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #233 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started
00:01 — Our tool for review this week is Brandmentions.com https://appsumo.com/r/t96hetd/
00:08— Our Technique this week is Monitoring and comp-set research
00:16 — News and Show Review
CoHosts
Edwards StOnge
Holly Zoba
Tammie
Stuart Butler
Lily Mockerman
Show Notes
00:03 — Soft recap of the HSMAI Marketing Strategy Conference
Google wades deeper into Expedia’s territory with new travel and cloud pact with Sabre
https://www.geekwire.com/2020/google-wades-deeper-expedias-territory-new-travel-cloud-pact-sabre/
"Now with this deal, Google will be linked to a major technology provider for the travel industry. Sabre is one of three companies along with — Travelport and Amadeus — that control more than 95 percent of the market for global distribution systems, the primary tools used by travel agents for booking trips."
Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 36 and counting to be exact. We’re even on Amazon's Alexa. No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 36 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week!
Hospitality Marketing Show 232
Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #232 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started
00:01 — Our tool for review this week is https://woorise.com/
00:06— Our Technique this week is Strategies in low demand times and no events
00:11 — News and Show Review
CoHosts
Stuart Butler
Edward StOnge
Robert Cole
Lily Mockerman
Show Notes
Cleaning up the accesses to all of your platforms— Loren's soapbox of the day
Hotels stuck in a market where online travel agency rate issues still burn
'Change can be hard': OYO CEO confirms layoffs
Hilton Launches New Brand Tempo Into a Crowded Lifestyle Space
GOOGL's Growing Travel Initiatives to Hurt TRIP, EXPE & BKNG / How to Achieve 50% Direct Sales for Your Hotel (or more …)
Comfort Inn's 'Boardroom Suite' not what hotel guest expected: 'I walked into this…'
18 Hotels Made Famous by Films
How to Achieve 50% Direct Sales for Your Hotel (or more …)
https://www.xotels.com/en/marketing/how-to-achieve-50-direct-sales-for-your-hotel
Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 36 and counting to be exact. We’re even on Amazon's Alexa. No matter which one you may use if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 36 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week!
Hospitality Marketing Show 231
Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #231 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started
00:01 — Our tool for review this week is snov.io
00:07— Our Technique this week is CRM Workflow
00:15 — News and Show Review
Live Show CoHosts
Alex Husner
Valyn Perini
Kat Mohammad
Edward StOnge
Robert Cole
Stephanie Smith
Dan Wacksman
Stuart Butler
Tim Peter
Podcasts and Travel Apps? Facebook Is Working on Those
What is TRevPAR and why is it important?
https://str.com/data-insights-blog/what-is-trevpar
Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 36 and counting to be exact. We’re even on Amazon's Alexa. No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 36 platforms as well. For an archive of all previous podcasts you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week!
Hospitality Marketing Show 230
Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #230 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started
00:01 -Our tool for review this week is QuuPromote https://quuupromote.co/
00:08 -Our Technique this week is Getting your content distributed using QuuPromote and others
00:14 -News and Live Show Review
CoHosts
Stephanie Smith
Robert Cole
Tim Peter
Stuart Butler
Show Notes
Hotel Revenue Management: Opportunities in a Dynamic and Challenging Landscape
OTAs: The Most Pervasive Problems in the Online Travel Agency Model
Bold and Outrageous Predictions for the Travel Industry in 2020
Characters at Disney World Accuse Tourists of Inappropriate Touching
Hotel Revenue Management: Opportunities in a Dynamic and Challenging Landscape
Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 36 and counting to be exact. We’re even on Amazon's Alexa. No matter which one you may use if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 36 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week!
Hospitality Marketing Show 229
Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #229 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started
Our tool for review this week is SocialHP
Our Technique this week is Team social posting with SocialHP
News and Show Review
CoHosts
Kat Mohammad
Robert Cole
Lily Mockerman
Show Notes
00:01 - CCPA: Everything you need to know about California's new privacy law
00:15 - The past 100 years in hospitality
00:36 - Advancing the discussion of convergence
01:20 - team building and training that works
02:00 - Travis Kalanick’s next move is kitchens
02:22 - Show ends
TOPICS - LIVE SHOW #229:
Top Story
- CCPA: Everything you need to know about California's new privacy law
Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 36 and counting to be exact. We’re even on Amazon's Alexa. No matter which one you may use if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 36 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week!
Show 227 of Tools, News, and Techniques in Digital Marketing for the week of December 13th 2019
Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #227 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started
00:02 — Our Tool for review is Awario www.awario.com
track all information
track influencers
build influencer list
Track sentiment
validate geo source of traffic.
00:05 — Our Technique for review is how Awario can help your marketing strategy
comp set tracking
trending content tracking
hire or solicit active influencers
00:09 — Our News features today are;
- How to get grounded travel bookings to take off again using dynamic content
00:14 — Our Show Recap;
00:01 — Introductions and Bio of cohosts
00:06 — What is the funnel of acquisition and what roles do revenue Management / Marketing / Sales
00:24 — Who should be asked what questions and should the same question be asked in front of all disciplines
01:45 — Speaking the truth to the other disciplines and trust what is being shared is the first step
02:11 — Show Ends
Remember — you can find us on Google play / apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 34 and counting to be exact. We’re even on Amazon's Alexa. No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 34 platforms as well. For an archive of all previous podcasts you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participated in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week!