Skip to main content
Expand Your Impact

Expand Your Impact

By Louise Rowland

Welcome to the Expand Your Impact podcast where I help online service providers just like you build a scalable business that goes beyond 1:1 done-for-you services. Here you’ll find simple, no-fluff advice on all things marketing, passive income and online business.

I’m Louise, a business and marketing strategist and the founder of Fleurir Online - a mentoring and education business for online service providers looking to expand their reach, impact and income by creating sustainable long-term marketing strategies and packaging up their expertise into digital products, courses and programs.
Available on
Apple Podcasts Logo
Castbox Logo
Spotify Logo
Currently playing episode

25. (8/10) Digital Products vs Courses - Which should you create?

Expand Your ImpactSep 15, 2022

00:00
09:05
31. The Podcast Has Been Rebranded
Feb 27, 202407:48
30. Are You Building a Lifestyle First Business?

30. Are You Building a Lifestyle First Business?

Does your business support your lifestyle or do you feel like your business is taking over your life?



There are essentially two ways that you can build a business:



1. Work all hours of the day from the beginning to build a business that isn’t sustainable long term without investing in a big team to support the growth 



OR 



2. Decide how you want your life to look and create a business that fits around that. 



I know which one I’d prefer.


In today's episode, I’m talking about building a lifestyle first business and why it’s something that I’m passionate about supporting others in doing. I also share 10 tips to help you build a lifestyle-first business.


Thanks so much for joining me for another episode! Join me every Monday and Thursday for a brand new episode.


LINKS:


- Download my free guide - How to Go From Services to Digital Products >>> https://fleurironline.com/digital-product-roadmap 


- Ready to package up your service-based expertise into digital products? Join the Expand Your Brand program waitlist >>> https://fleurironline.com/EYB 


- Want 1:1 support to create a marketing strategy that will grow your audience and introduce digital products into your business? Find out more about my 1:1 service offerings >>> https://fleurironline.com/services 


- Looking to update your website? Check out my Showit website template shop >>> https://madebyfleurir.com


- Let’s connect on Instagram >>> https://instagram.com/fleurironline

Mar 20, 202325:01
29. Ask Louise - What are the first steps you would recommend I take to start selling my website templates?

29. Ask Louise - What are the first steps you would recommend I take to start selling my website templates?

I'm very excited for this epsiode as it's the first in a new series over here on the Brand, Market, Flourish podcast. The series is called Ask Louise and it's going to be a place where I answer questions you've submitted on all things marketing, digital products and online business. 

This question has been submitted by Cindy at Over The Moon Creative, a brand and website design studio for small business owners.
Cindy's question is...
I am currently building out my first two WordPress templates to sell. What are the first steps you would recommend I take to start selling my templates? I don't currently have a huge email list or a following on social media.
In this episode, I talk about:
- The different ways you can market your website template shop
- The three types of marketing strategies - build, borrow and buy
- The steps I would take if I were starting a template shop without an audience
If you have a burning question that you'd like answered here on this podcast, visit
fleurironline.com/asklouise to submit your question.
LINKS:
- Download my free guide - How to Go From Services to Digital Products >>> https://fleurironline.com/digital-product-roadmap


- Looking for 1:1 support to create a strategy that will grow your audience and introduce digital products into your business? Find out more about my 1:1 service offerings >>> https://fleurironline.com/services


- Ready to package up your service-based expertise into digital products? Join the Expand Your Brand waitlist >>> https://fleurironline.com/expand-your-brand


- Thinking about updating your website? Check out my Showit website template shop >>> https://madebyfleurir.com


- Let’s connect on Instagram >>> https://instagram.com/fleurironline

Mar 02, 202315:60
28. How to write your big picture business strategy

28. How to write your big picture business strategy

Jan 09, 202321:02
27. (10/10) Digital products not selling? Here’s what to do
Sep 20, 202212:31
26. (9/10) Your digital product launch questions answered
Sep 16, 202211:29
25. (8/10) Digital Products vs Courses - Which should you create?
Sep 15, 202209:05
24. (7/10) The tools you need to sell digital products
Sep 14, 202210:47
23. (6/10) 5 limiting beliefs keeping you from creating your digital product
Sep 13, 202212:55
22. (5/10) 5 ways to validate your idea for your digital product
Sep 12, 202211:43
21. (4/10) How to find the time to create digital products

21. (4/10) How to find the time to create digital products

When I started out in business, finding the time to work on my own business was challenging. I felt guilty if I was working on my own projects instead of working on projects for my clients. However, I’ve since gotten a lot better at managing my time and thanks to my digital products and one-to-many offerings, I now have a lot of time to spend working on marketing, product development and other tasks within the business.

Actually finding the time to create these products was most definitely a challenge to begin with as you’ll hear if you have listened to the last episode where I talk about how I struggled to make time to create and launch my Showit template shop and what I did so that I could finally get it done.

If you’re struggling to make time in your business to work on your own projects, whether that’s creating digital products, marketing or anything else business-related, keep listening because this episode is for you.

Ready to package up your service-based expertise into digital products? Join the Expand Your Brand program waitlist >>>
https://fleurironline.com/waitlist

Download my free guide - How to Go From Services to Digital Products >>> https://fleurironline.com/digital-product-roadmap

Want 1:1 support to create a marketing strategy that will grow your audience and introduce digital products into your business? Find out more about my 1:1 service offerings >>> https://fleurironline.com/services

Looking to update your website? Check out my Showit website template shop >>> https://madebyfleurir.com

Let’s connect on Instagram >>> https://instagram.com/fleurironline

Sep 08, 202213:48
20. (3/10) When is the right time to create digital products?
Sep 07, 202210:42
19. (2/10) 8 digital product ideas for your service-based business
Sep 06, 202215:60
18. (1/10) How to create digital products that people actually want

18. (1/10) How to create digital products that people actually want

In preparation and celebration of the launch of my new program, Expand Your Brand which launches on Tuesday 27th September, I’m releasing a 10-part series of short episodes all about digital products.

Today is the first episode of the series and I’m going to be sharing with you how you can ensure that you’re creating digital products that people actually want.

So, how do you create digital products that people actually want? The answer… market research. Listen to this episode to find out why market research is an essential part of any business and how you can conduct it in your business.

Be sure to check out all of the other episodes in this 10-part series and if you’re looking for support, accountability, and guidance in building digital products into your business, be sure to join the waitlist for Expand Your Brand at fleurironline.com/waitlist.

Download my free guide - How to Go From Services to Digital Products >>>
https://fleurironline.com/digital-product-roadmap

Ready to package up your service-based expertise into digital products? Join the Expand Your Brand program waitlist >>> https://fleurironline.com/waitlist

Want 1:1 support to create a marketing strategy that will grow your audience and introduce digital products into your business? Find out more about my 1:1 service offerings >>> https://fleurironline.com/services

Looking to update your website? Check out my Showit website template shop >>> https://madebyfleurir.com

Let’s connect on Instagram >>> https://instagram.com/fleurironline

Sep 05, 202211:07
17. 7 Ways You Can Market Your Business Away From Social Media
Aug 22, 202226:36
16. Take a Look at My Marketing Strategy
Aug 17, 202220:13
15. What To Do When Business Is Slow
Jun 14, 202224:09
14. How to Overcome the Fear of Launching Your First Digital Product
Apr 06, 202223:39
13. Create Your First Digital Product in the next 30-days
Mar 29, 202224:38
11. Building a Digital Product Shop with Tatum Brandt of Built by Brandt

11. Building a Digital Product Shop with Tatum Brandt of Built by Brandt

In this episode, I'm talking to Tatum Brandt about her experience building a digital product shop as a service provider.

Tatum was the first-ever client I worked with to support in creating and launching her digital product shop back in 2019 and in fact, is one of the reasons I support service-based business owners in this way today.

Episode Summary:

  • How Tatum managed building her digital product shop alongside working with custom design clients
  • The strategy Tatum used to sell 10 website templates in a weekend during her launch
  • The split in terms of revenue that her website templates bring into the business
  • What marketing strategies Tatum built out whilst working together
  • Tatum's experience of working with me inside of my 1:1 program


About  Tatum Brandt
Tatum is the founder and creative director of Brandt Creative Co., a design studio serving the fitness and wellness industry. 

As an award-winning designer, she loves working with fellow go-getters to help reach their business goals through gorgeous branding and powerful website design and development. 

She’s passionate about the fitness and wellness industry. After working with over 100 entrepreneurs, she recognized a need for more accessible creative content and launched a creative template shop, Built by Brandt.

Connect with Tatum:
https://www.instagram.com/builtbybrandt.co/
https://www.instagram.com/brandtcreative.co/
https://builtbybrandt.co/
https://brandtcreative.co/

Ways to work with me:
1:1 Brand and Marketing Strategy Program >>> https://fleurironline.com/brand-marketing-coaching
Expand Your Brand Mastermind >>> https://fleurironline.com/mastermind
In-person VIP Day >>> https://fleurironline.com/vip-day

Apply to work with me:
https://fleurironline.com/apply

Sep 22, 202155:18
10. How I Got Started with Digital Products
Jul 28, 202132:08
9. How to Turn Your Service into a Digital Product
Jul 21, 202125:30
8. How to Stay to Consistent at Marketing Your Business
Jun 16, 202120:28
7. How to Create a Content Marketing Plan
Jun 02, 202127:01
6. How to Create a Marketing Plan for Your Business
May 19, 202118:27
5. 3 Ways to Build and Grow an Audience
Apr 28, 202117:40
4. Staying Motivated so You Can Reach Your Goals
Apr 21, 202121:29
3. How to Build a Brand, Not Just a Business
Apr 13, 202118:27
2. Brand vs Branding vs Brand Identity
Apr 13, 202121:01
1. Behind the Brand: My Story
Apr 06, 202131:58