LSDM Podcast - London School of Design & Marketing
By London School of Design & Marketing
Welcome to LSDM - the leading digital university in design and marketing providing undergraduate, postgraduate and executive education to students from 50+ different countries. This podcast features interviews with leading figures in business, education and research to discuss a variety of subjects such as leadership, digital transformation, the impact of technology, design trends and must-know marketing topics. Connect with us on social media to join in the discussion today or visitlsdmlondon.com to learn more.
Going into a physical shop and buying something is now abnormal. Employees are no longer in the office. Change is upon us; this is how leaders respond… In this episode, we speak with Brian Hardie, Regional Director of The Marketing Centre. Brian draws upon a wealth of experience, including that of the 125+ marketing directors his organisation represents both in the UK and internationally, to discuss how marketing leaders respond to crisis. This episode is 30 minutes long.
We will learn about:
The Impact of COVID-19
The Role of Leadership
Developing an Agile Approach
Internal & External Factors
The Leaders’ Mindset
Decision Making Processes
The Importance of Outcomes
Understanding Event, Response, Outcome
Mental Health & Employee Engagement
Plotting A Course Through A Crisis
Key Takeaways from Brian Hardie:
Be ready to be agile and flexible. Change is coming.
Be focussed on outcomes to emerge from the crisis.
Take people with you - explaining “why” creates buy-in.
Conclusions from Brian & Frank:
Understanding the “Event, Response, Outcome” method is key to plotting a way through a crisis. Marketing has a very valuable part to play in managing communication with stakeholders (from customers to employees) and can accelerate the recovery. Keep your eyes on the OUTCOMES your business needs to achieve and be sure to explain “why” it is important to gain buy in. Underinvesting in marketing only slows down the recovery so make sure that your team and management are aligned to the mission.
The London School of Design and Marketing delivers accredited BA and MA courses, 100% online, in 3 languages (English, Spanish and Portuguese). Check our courses at https://lsdmlondon.com/
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To view this episode in Español or Português please visit out YouTube channel.